always use images in your blog postsHumor me for a moment and go dig out a copy of the White Pages — you remember, it’s that 10-pound behemoth gathering dust under the sink. Now, flip it open to any page and tell me the truth? Are you pulled into the content? Do you have any desire to continue reading or have you already closed it up and moved on to the next thing?

Online or offline, people constantly come across content and make a split-second decision about whether to stay or go. Often, the decision is made before the content is even assessed. It’s a sub-concious decision to leave based purely on looks.

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