Shutterstock alternatives: Best Vector Websites to Find Free Illustrations

Shutterstock is a renowned global marketplace for designers and creators to sell royalty-free images, footage, illustrations, and vector graphics. With a huge contribution all over the world, its library of more than 200 million stock photos, illustrations, and vectors make Shutterstock one of the best vector websites to find design elements in the creative community. 

But as the stock image market grows, there are more and more websites and platforms that also provide high-quality and even free images. It’s no doubt that when it comes to design, having more options, and more inspiration is never wrong. In this post, I am going to list the 10 best vector websites to find and download free illustrations as Shutterstock alternatives.

Shutterstock: Pros and Cons

There are many advantages of Shutterstock that we can mention, including:

  • High-quality and various resources of many kinds (images, videos, sound effects, music, templates)
  • Enhanced licenses are also provided to use the content for distribution to a large audience or on merchandise. (of course, except editorials) 
  • AI-powered search with truly impressive results 

However, together with some pros above come several cons that we might want to search for other platforms instead.

  • Difficult for beginners or amateurs: so many choices regarding types of resources and packs of subscriptions make it more difficult to use, especially for those who are not really Internet masters. I believe that even for those who are experienced, it takes time to read and fully understand their licenses and other useful guides. 
  • Too expensive: subscriptions come with limited numbers of image downloads monthly and enhanced licenses do cost an arm and a leg even for single users. 

In terms of simplicity and affordable pricing, I suggest the 10 following best vector websites and platforms as Shutterstock alternatives.

illustAC

Compared to Shutterstock, illustAC has some advantages below.

  • Simple to use: this is about illustrations and vector graphics – no other distractions. You visit the site, start searching for the illustrations you want and download them. You need to sign up or log in to download, but no card info is required when onboarding as free users. 
  • Simple and affordable subscription packs: Monthly for 12.2$ and Annually for 132$
  • NO download limits: unlimited download times for premium users
  • NO attribution required 

Other advantages:

  • Bulk download for premium users: from search result pages, you can choose file types you like,  add them up to the download folder and download up to 10 files at a time. 
  • License for commercial uses at a reasonable price: offer an Extra license at 29.99$ per license to cover the usage of the images as the main element for products that will be sold to multiple clients. No limitation in the number of distributions and time of use.
  • Download one format at a time: Shutterstock and some other platforms will let you download all files in a pack. Usually, it’s not really necessary to download such heavy files. On illustAC, we can choose what type of file format we want to download. You DON’T need to unzip or check any licenses within – SIMPLE and EASY in a single click.
  • Unique content: illustAC offers various types of free vectors including brushes, templates, graphic backgrounds, etc. But the truly special one is that you can find real Japanese tastes here, from sushi illustrations to bold Japanese decor patterns that you can see from nowhere else. 

Freepik

Compared to Shutterstock, Freepik has some advantages below.

  • Simple and affordable subscription packs: Monthly for 15EUR (~14.72$)  and Annually for 108EUR (105.98$)
  • Free downloads both for guests and free users: you don’t need to sign up or log in to download images you like. Guests can also download up to 3 free illustrations per day. If you want more, free users can download up to 10 images, and premium users for 100 downloads a day.
  • Trendy and up-to-date content: just like Shutterstock, Freepik is a house of millions of creators around the world, you can always find trendy content there. 
  • Other embedded platforms for UI designs: Flaticons and Storyset are two other platforms from Freepik where you can find and download free icons and illustrations for user interface design

Vecteezy

Compared to Shutterstock, Vecteezy has some advantages below.

  • Simple and affordable subscription packs: Monthly for 15$ and Annually for 108$
  • Free downloads for both guests and free users: you can download a lot of free content on Vecteezy with download limits of 3 images for guests and unlimited for free users. Of course, attributions are required in this case, just the same as Freepik. Pro content can only be downloaded when upgrading.
  • Licenses are easy to understand and compare: Vecteezy doesn’t challenge users with difficult terms when it comes to licensing explanation and comparison. It won’t take long to fully understand what they offer.

IconScout

IconScout is all about illustrations of all types (flat illustrations, icons, 3D illustrations, and animations). Compared to Shutterstock, it has some advantages below.

  • Simple and easy navigation: if you want to search for illustrations, IconScout is easy to navigate. 
  • Simple licenses to understand and compare: IconScout provides 2 kinds of licenses (digital license and physical unlimited license) which are clearly explained and compared in simple words. 
  • Free assets to download with attribution
  • Affordable subscription packs (annually only, no monthly packs): Yearly for all assets will cost 179.99$ and for icons only will cost 155.99$.

Manypixels

Manypixels is a platform providing design solutions for businesses, entrepreneurs to cooperatives. Together with design services, it also shares free illustrations and free icons resources to download. 

Although these libraries are limited in the number of content available, compared to Shutterstock, it still has some advantages below.

  • The content is all FREE for commercial and personal uses: you don’t need to pay to download illustrations and icons on Manypixels. You can 
  • NO download limits: you can download any content you like without sign-up / log-in and no limits. 
  • NO attribution required

Drawkit

Drawkit is also another platform that offers both free and premium illustrations and icons. It is a good alternative for Shutterstock in terms of good pricing, free downloads, and simple licensing. 

  • Free download: Drawkit offer free content with SVG & PNG formats
  • Good pricing: Premium content is offered by different themes. You can pay for each pack you like.
  • Simple licensing: Drawkit’s license is easy to understand (not for merchandise or included in digital design templates, for example)

Other Open Sources and CC0 Platforms

The websites below surpass Shutterstock in terms of no download limits, simple licenses, and no requirement for attribution.  

  • NO download limits: you can download whatever you like with no limitation (but of course, there are fewer options to choose from, and most of them are suitable for UI design)
  • FREE for all non-commercial or commercial uses EXCEPT redistribution
  • NO attribution required

However, the number of resources available on these websites and platforms is limited. If you want to have a wide range of free illustration options, you’d better try the stock and royalty-free illustrations platforms mentioned above. 

Conclusion

Here we’ve mentioned the top Shutterstock alternative vector sites to download free illustrations. Each of these sites has its own usage guides, licenses, and type of resources. Before downloading the images, make sure to check out their terms and conditions to avoid any unwanted copyright infringement.

We hope that with the list of best vector websites above, you can save time and costs when you need to find illustrations and vector graphics for your next projects. 

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When To Integrate AI-Powered Marketing Automation (And When To Stay Manual)

AI-powered marketing automation is here to stay. AI reduces menial tasks, frees up time for generating new business, and allows companies to further personalized messaging to effectively move users through the funnel – without sacrificing time. To that end, AI-powered marketing automation is growing quickly, with 79% of companies applying this technology to many of their marketing tasks. 

Yet, with all this acknowledged, there’s a misconception that to maximize the efficiency of your business you must implement AI-powered marketing automation in all tasks.

This way of thinking often comes at the expense of manual processes that work just fine. Some manual tasks may be more reasonable or cost-effective for new businesses with small teams – or low-effort manual processes make sense to keep workflows simple and manageable.

This article explores why some processes can stay manual – and why others are best suited to be automated.

The Benefits of AI In Marketing Automation

We know that automating daily tasks, specifically within sales and marketing, improves day-to-day workload. Marketing automation has positively affected lead generation, overhead costs, and conversion increases. 

As per recent studies, 80% of users who strategically implement marketing automation tools saw an increase in lead generation, and 77% of users saw an increase in conversions. 

For example, posting on social media doesn’t need to be a manual task anymore – tools like Buffer, Hootsuite, and Later make it easy to schedule posts. 

Yet, designing posts and cultivating a personalized social media strategy is a critical manual task that AI and marketing automation can’t replace. Relevant, targeted messaging is much more likely to encourage users to move through the sales funnel, and AI can’t replace a copywriter skilled in brand voice. But, AI can move the messaging through systematic processes more effectively.

Thoughtfully integrated automation can provide robust data about the actions customers take on your website. AI marketing automation, when done correctly, uses predetermined workflows in conjunction with this data to improve the customer experience. Using data to improve the customer experience could look like a targeted email that follows an abandoned cart or relevant ad content that showcases products or services previously viewed.  

Marketing automation makes it easy to position marketing collateral where it makes the most sense within an individual’s buyer journey. However, of course, it entirely depends on the existing workflows within the system. AI marketing automation will only do what you tell it to do – but it will do it well.

Avoid AI In Marketing Automation for Automation’s Sake

Too often, businesses eliminate effective manual processes in a quest to automate everything for the sake of digital transformation. AI in marketing has changed how we work, and it’s understandable to want to be at the forefront of technology.

Automation tools can undoubtedly make some processes more efficient, by adding a level of precision to those tasks more difficult or time-consuming for humans to carry out. Some of these tools help copywriters become more productive. Some create variations of advertising copy from scratch given a few parameters so you have a wealth of choices when building out advertising campaigns. Others help marketers optimize their budgets and make the right spending decisions based on their resources and goals.

Even so, there’s a time and place. Some manual processes can work in tandem with automated ones, which improves efficiency across the board. An excellent example of this is automated copywriting tools like Jasper.ai or Jarvis. These AI-based marketing automation tools can get a copywriter started during those moments when the page is blank and a deadline looms. But, having a real person proof or edit that copy to catch the nuances of voice, tone, and brand language is a necessary manual task. AI is close, but not quite there.

The most important thing is finding a balance right for your situation.

Understanding When Automation Makes Sense, and When It Does Not

Finding the processes that can benefit from automation involves clear strategic thinking and drilling down on every facet of your business, from marketing to hiring to accounting.

Without a doubt, many areas of your business will require some kind of operational process improvement, most easily taken care of by automation, but usually not in its entirety. 

For example, accounting processes will still require a fair degree of manual input, so integrating an automation software that complements both manual and automated processes is essential. 

Here are some clarifying questions to ask yourself when considering marketing automation using AI:

  • Does the task require strategy? Emotion, creativity, higher intelligence, and nuance are all things automation cannot replace. If the task requires any of these but is time-consuming otherwise, try to see if you can automate the lesser portions of the task.
  • Is the task repetitive? If the task is repetitive, such as data entry, this can easily lead to fatigue and feelings of burnout. Automation can help alleviate time spent doing mundane tasks. 
  • Does it free up your schedule? If automation frees up your calendar to complete your other tasks more efficiently, this is one of the prime benefits – use it!
  • Is there a high potential for human error? If the task involves plenty of room for error and automation makes sense, this can save your employees time and stress and save your business money. 

The tradeoff for automating these tasks should always be more time and mental bandwidth to focus on business-critical functions such as sales, customer service, or other jobs that can’t be automated. 

When asking these clarifying questions, keep in mind the potential to scale. If the processes can’t grow as your business grows, it might be better to keep things manual for now. 

Examples of AI in Marketing Automation

  • Flesh out this section to augment word count and talk about different types of AI marketing automation tools other than copywriting tools

AI for marketing automation has reached the peak of trendiness in recent years. A wide variety of tools have emerged across several marketing niches including copywriting, email marketing, content marketing, website-based chat, marketing analytics, and customer relationship management.

The creators of these tools have different end goals. Some tools are intended to augment manual practices and make those practices more efficient and effective. The founders of other tools argue that what they have built will completely revolutionize that particular subset of marketing to the point that automation will become the gold standard, and manual processes will be completely eliminated.

The latter seems much more likely than the former, given all of the nuances required in the marketing industry, that at this point in our history, only humans can understand and apply to their daily work.

AI and the Copywriting Industry

The copywriting industry – of the niches mentioned above – seems the ripest for disruption, and is an industry where artificial intelligence automated marketing may see a substantial disruption. There’s an open debate, however, that these AI copywriting tools can ever replace human copywriters in the way the founders of the companies promoting them claim will happen in coming years.

Over the last few years, emerging copywriting AI tools such as Jarvis or Jasper.ai have shaken up how copywriters and business owners approach copywriting and marketing.

In one camp, business owners who see the value of content marketing yet don’t have that way with words or who may speak English as a second language might eventually heavily rely on these AI copywriting tools. 

In the other camp, seasoned, expert copywriters may feel threatened by the supposed prowess of a computer that can, allegedly, ‘write faster than a human.’

Marketing for these tools varies. Depending on the target audience, the organic and paid messaging can switch from positioning copy AI tools as a helpful tool for existing copywriters to automate their processes and write faster (and therefore scale their business) to non-copywriter business owners that want copy written faster than the human brain can produce.

However, copy AI tools lack the fundamental connection to the human spirit; AI lacks the necessary motivation, drive, and consciousness to drive the nuance in tone, style, and voice that makes a good copy so enjoyable to read. Therefore, there has to be some degree of manual review.

Copy AI tools have a long way to go before they can replace human writers. However, these tools can be perfect for short-form copy in a pinch or are a great starting point for copywriters (who want to take the time to become familiar with them) who need a little nudge to bring a piece of copy to life.

A copywriter that uses copy AI tools to streamline the creative process and reduce steps is a perfect example of combining manual processing with automation. 

Questions to Consider as You Think About Adopting Artificial Intelligence Automated Marketing

The most important thing you can do as you consider adopting artificial intelligence automated marketing is to ask yourself some tough questions about why you see it as an option.

Here are some potential scenarios:

  • The work your marketing team is doing needs to be augmented (maybe because you have a small team or limited resources)
  • Your team is making consistently making mistakes that are easily avoidable through automation (usually due to manual data input)
  • Manual work that’s being done by an entry-level employee could be replaced by an AI marketing tool
  • You’re looking for a better return on investment for your marketing spend (the fixed costs of salary for your team members aren’t being replaced by closed business, for example)
  • Your marketing is too blanketed, and not personalized enough, and you want to lean on tools driven by AI to improve that personalization
  • You need to make more decisions, faster

In each of these scenarios, the work of your human team members is being amplified but not replaced by marketing automation. And for now, that’s the best-case scenario to maintain the chemistry you have built on your teams and the trust your marketing employees have in their futures with you.

Some Things to Consider About Marketing Automation, In General

There’s little doubt left that AI and marketing automation is the future of content creation, but even with that being the case, these tools shouldn’t totally dominate your content strategy.

AI holds the most power in helping lean marketing organizations publish more content, more often. When you lean in on the power of AI to help you replicate and spin out content, it’s much easier to put a high volume of your work out into the world. 

Some AI content marketing tools can also help you better understand the types of content your community prefers to interact with, and help you craft content along those lines, accordingly. 

Artificial intelligence is the backbone of automation, but as a content marketer – or generalized marketer – your expectation shouldn’t be for the work that your human team does to be replaced by marketing automation and artificial intelligence, but rather, amplified by it.

Human Work is Amplified But Not Replaced By Marketing Automation 

Remember, marketing automation using AI does not replace marketing. It makes it easier, to be sure, but relying solely on automation takes away the strategy and humanity that has made the most iconic campaigns so successful. 

Marketing teams within early-stage companies would do well to place their focus on developing a robust marketing plan – and how to execute it – and then focus on automation. 

For newbie marketing teams, staying abreast of ever-changing marketing and SEO best practices through industry-leading blogs, listening to podcasts, and following seasoned marketers online can be invaluable when fleshing out a new marketing campaign or strategy. 

Marketing automation is the natural next step after the company sees growth and all team players are well-versed in the marketing strategy.

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How to Handle Career Setbacks

Career setbacks can be difficult to deal with. They can cause us to feel like we’re not good enough, and make us question our abilities.

It’s crucial to keep in mind that no one is immune to failure throughout their professional life. The key is to learn from your setbacks and use them as an opportunity to grow.

In this blog post, we will look at the common causes of career setbacks, and how you can constructively handle them.

Common Causes of Career Setbacks

Everyone experiences career setbacks from time to time. Whether it’s being passed over for a promotion or losing a major client, setbacks are an inevitable part of professional life.

While it can be difficult to recover from a setback, it’s important to remember that these challenges are often temporary and do not define your entire career. It has even been studied that failure at the beginning of your career can make you more successful in the long term.

Here are some of the most common causes of career setbacks:

Imposter Syndrome

At its simplest, imposter syndrome can be defined as a lack of confidence in one’s abilities, despite evidence to the contrary. It’s a feeling of being an imposter or fraudster in your job, and it’s something that can affect anyone, regardless of their experience or qualifications.

Imposter syndrome at work can manifest itself in several ways. For example, you might feel like you’re constantly faking it and that you’re not cut out for the role you’re in. You might find yourself over-preparing for meetings or presentations, or second-guessing your decisions. You might feel like you need to put on a persona at work, and that everyone around you is more competent than you are.

Burnout

Many of us have experienced some form of burnout at work. It might be after a particularly demanding project, or during a time of stress at home.

Whatever the cause, burnout can leave us feeling exhausted, unmotivated, and even disconnected from our colleagues. Symptoms of burnout can include feeling constantly tired, difficulty concentrating, and a general sense of apathy.

Lack of Opportunity

Sometimes, our career setbacks are out of our control. If you’re stuck in a dead-end job with no opportunity for growth, it can be frustrating and discouraging.

Lack of opportunity at work can refer to a few different things. It might mean that you’re not being given the chance to use your skills or advance in your career. Or, it might mean that you’re not being paid what you’re worth. Either way, lack of opportunity can be frustrating and discouraging.

Unclear Career Goals

If you’re not sure what you want to do with your career, it can be difficult to move forward. You might find yourself taking on jobs that don’t interest you or changing directions every few years.

Unclear career goals can also cause problems when it comes to networking and finding a mentor. It can be difficult to connect with people if you’re not sure what you want to achieve in your career.

These are just a few examples of different career setbacks. If you’re facing a challenge at work, remember that you are not alone. These challenges are an opportunity for you to learn and grow in your career.

How to Handle Career Setbacks

While it’s normal to feel discouraged after a setback, there are things you can do to help you recover and get back on track.

Here are some tips for how to handle career setbacks:

1. Accept That Setbacks Happen

The first step is to accept that setbacks are a normal part of professional life. They do not mean that you are not good enough or that you will never achieve your goals.

2. Take Some Time for Yourself

If you’re feeling overwhelmed, stressed, or burnt out, it’s important to take some time for yourself. This can help you relax and rejuvenate so that you can come back to work with fresh energy.

Think about some activities that make you feel good. This might include exercise, spending time outdoors, reading, listening to music, or spending time with friends and family. Doing something you enjoy can help reduce stress and boost your mood.

3. Seek Feedback

If you doubt your abilities, it can be helpful to seek feedback from your colleagues and superiors. This can give you a better sense of your performance and help us identify areas for improvement.

Sometimes it’s hard to ask for feedback, but it can be invaluable in helping you overcome a setback. Remember that your goal is to improve, not to be perfect.

4. Set Realistic Expectations

If you’re facing a difficult situation at work, it’s important to set realistic expectations for yourself. This can help you avoid getting overwhelmed and stressed out.

If you just started a new job, for example, you might not be able to accomplish everything on your first day. Start with small goals and build up from there.

5. Delegate Tasks

If you’re feeling overloaded at work, try to delegate tasks when possible. This can help you focus on the most important tasks and avoid burnout.

It’s not even beneficial to try to do everything yourself. By delegating tasks, you can focus on what you’re good at and delegate the rest. This will not only help you but also the people you work with and the company or organization as a whole.

6. Have a Clear Plan

If you’re not sure what you want to do with your career, it’s important to have a clear plan. This can help you stay focused and motivated as you work towards your goals.

What do you want to achieve in your career? What kind of impact do you want to make? What makes you happy and fulfilled?

Once you have a clearer idea of your goals, you can start taking steps to achieve them. Setting clear goals is the first step on the path to a successful and fulfilling career.

7. Stay Positive

Finally, it’s important to stay positive through setbacks. Remember that these challenges are often temporary and do not define your entire career.

Ask yourself what you can learn from the situation and how you can grow as a result. Wallowing in self-pity and constantly thinking about your mistakes will not help you achieve your goals. Instead, focus on what you can do to improve and move forward.

Conclusion

While setbacks can be discouraging, it’s important to remember that they are a normal part of professional life. You will have your moments of glory, ups and downs, and periods of transition. The key is to learn from your setbacks and use them to your advantage.

What could be more gratifying than overcoming a challenging situation and surpassing expectations? Well, that’s what we all aspire to do in our careers.

Keep these things in mind the next time you face a setback and remember that your career is not defined by your challenges, but by how you handle them.

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How To Create An Instagram Wall For Events

In recent years, Instagram has been the most expanding social media platform among companies and marketers. Social media has risen as an essential component of brand creation and marketing strategy.

Digital media and promotions have used these platforms for their online marketing. Still, social media is now influencing offline promotions like events and venues.

The result of this fusion of offline advertising and communications with digital media platforms and technologies is the Instagram wall.

In this piece, we will discuss what an Instagram wall is and how to create an Instagram wall for events.

What is an Instagram Wall

Instagram Walls is a real-time stream of content that has been collected and curated from Instagram using hashtags, handles, mentions, or tags. Instagram walls are displayed on digital screens and devices.

Source

The Instagram wall helps achieve prime event objectives such as audience engagement, promotions & communications, entertainment & leisure, brand building, event marketing, and driving results for the brand or event. 

Instagram Wall is created and displayed on screens primarily at events, venues, conferences, concerts, exhibitions, retail stores, malls, etc.

Ideas to make your Instagram Wall Engaging for Events

Instagram Q&A Sessions

You can use Instagram live to hold a series of Q&A sessions with the participants of your event. As a result, they will be hyper-engaged in the event and interested in what you have to say. 

To generate excitement among the viewers, you can allow questions to be asked during the live streaming session and even share the live Instagram post. 

Please encourage them to create more Instagram posts so that more of them can be shown on the screen at events.

How to do’s & Demos through Instagram Live

Bring your audience together and lead them through a demonstration or tutorial using Instagram live. Anything connected to the subject of your virtual event will do. 

As a result, you will establish a deeper level of connection with the attendees of your event. Customers might associate a name with your brand and gain new knowledge.

Showcase Instagram Stories

Request tagging from your audience in any content relevant to the event. Thus, you can display their real-time stories during the virtual event on the screen. 

You can ask participants to describe their participation and to tune in remotely. You can also access your @-mentions in the activity tab to view, respond to, and share tales about you.

Cast Speaker’s Content

Speakers and influencers are the main attractive point of an event. Most of the crowd comes to an event to see their favorite speaker or influencer, which gives you a chance to boost your presence. 

You can hit two birds with one stone by displaying the speaker’s social media profile and your user-generated content. This would impress the speaker and attract the speaker’s social media audience to your event page.

Run Contests and Questionnaires

Audience engagement is on top of the list of every event organizer when it comes to making an event memorable. The easiest way to hook an audience is to run a contest or questionnaire, which opens up two-way communication.

The audience is observing or listening to speakers for most parts of the event. But when you run a contest or questionnaire, the audience starts getting involved. This also breaks the monotony of the event and livens it up.

Suppose you throw in some gift hampers for winners of contests and questionnaires. In that case, the chances of audience participation go through the roof.

Display User-Generated Content

User-generated content in the form of social media posts captures the audience’s attention like nothing else. 

One can use User-generated content across multiple marketing channels. Still, events can be taken to a new level through user-generated content and Instagram walls.

Instagram is the go-to social media platform for collecting a large volume of user-generated content. 

Collect and display user-generated content from your event on the Instagram wall to boost audience engagement. 

Benefits Of Instagram Wall For Events

Boost your Social Media Presence

As we just stated, using Instagram content and incorporating digital media into events can help you expand your brand’s reach in the market.

As a result, by displaying pertinent material that has already been shared on Instagram on your hashtag wall display, you can reach a wider audience on the network.

Additionally, UGC produced by events will make such important information more visible to new networks, demographics, and audiences, increasing exposure & event recognition. It will also help you increase your Instagram following and reach.

Enhance Audience Engagement

We talked about how audience involvement is the most crucial factor in determining if an event or a marketing campaign for a brand succeeds.

You can curate and showcase interesting visual content from Instagram walls, whether it be an influencer, brand, or user-generated content. Attractively displaying this content at events will attract attendees and keep them interested.

Additionally, you can promote interaction by hosting Q&A sessions, panel discussions, keynote speakers, etc., with the Instagram wall display.

Offer Brilliant Gamified Experience

Event experience is a unique idea that marketers and event organizers place a high value on since it lays the groundwork for future events’ success.

On the Instagram wall, you may provide gamified experiences such as polls, leaderboards, challenges, quizzes, photo competitions, etc. in addition to rewards & recognition.

This would entice the audience to take part in these gamification initiatives and give them a remarkable audience experience that excites them and cultivates a positive attitude toward the business.

Wrapping Up

Instagram is a fan favorite among social media platforms. This makes Instagram the go-to platform for brands & businesses to collect user-generated content, as many posts are created on the platform.

This user-generated content can create an attractive Instagram wall to boost engagement and enhance audience awareness. 

We mentioned some ideas in this blog through which you can make your Instagram wall engaging. We hope we have served your purpose through this piece of content.

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5 Unexpected SEO Factors You Should Be Tapping Into

What is an SEO ranking factor?

SEO ranking factors affect your website’s search engine ranking. For example, Google’s algorithm will decide whether your outstanding article on cat eye colors will make it to page one. How to maximize your content’s chances depends on the SEO ranking of the content.

Google and Bing employ SEO to show search results. These search engines demand the right results. “Right” signifies a page that matches the user’s search: it may not be the best material, but it’s what the user wants. 

A landing page must match the user’s search intent. You shouldn’t show a product page to someone seeking information — not yet, because they’re still lost. On the other hand, if a buyer lands on one of your longer blog posts, you risk losing them. You should send them to your store’s product page.

Product pages must include commercial keywords. Optimize a category page for [buy dog food] if you sell dog food. Do you write about dog food? This content may be tailored for [how to feed my dog] and aimed toward informational consumers.

SEO ranking is content placement on Search Engine Results Pages (SERPs). Ranking number one means that your website is the top result for a given phrase.

Click-through rates rise as you approach number one in search results. The top 10 first-page results are also significant, but 95% of readers don’t finish the first page.

Top 5 Unexpected SEO Factors You Should Be Tapping Into

Google was founded in 1998, although it wasn’t until 2003 that it began developing intelligent algorithms to provide the best search engine user experience possible. Google invented FLORIDA due to the keyword-stuffing techniques many web admins used to score highly. 

FLORIDA fought against black hat SEO techniques and paved the way for Google’s incredibly complex array of algorithms, influencing how we search today. 

As a result, modern search optimizations need modern SEO factors. Here are the top 5 unexpected SEO factors that can give your content an advantage.

  1. ‘People Also Ask’ section.

You’ve probably Googled something and seen drop-down menus with responses. Similar to:

People Also Ask is a relatively recent service offered by Google to give users on-demand, real-time information. Users can see critical details relevant to their questions by using drop-down boxes.

To land a featured snippet, answer the question in your post. You must optimize your content for high-volume keywords with relevant inquiries.

This strategy is used to find the most helpful questions to develop content, as People Also Ask queries often have low search volume.

How can you get these questions? Here are some of the steps that you can follow:

  1. Discover pages that rank for numerous keywords.
  2. Use Ahrefs or SEMrush to analyze and scrape their keyword rankings
  3. Gather all of their People Also Ask for information
  4. Pick the most frequent or popular queries
  5. Ensure you do not already rank for the keyword
  6. Determine if you can genuinely rank and if the keyword difficulty is not too high
  7. Optimize your page for this long-tail/question keyword just like you will do with any other term

2. Google E.A.T. – Long Form Content

Google E.A.T. stands for EXPERTISE, AUTHORITY, and TRUST.

This abbreviation represents the official Google guideline for observing and crawling web pages to evaluate content quality. It’s what its bots use to distinguish between high-quality and low-quality content. 

This policy has been in effect for more than seven years, but it wasn’t until 2015 that Google officially published them, due to an internet leak of company standards.

In 2022, E.A.T. will continue to play a significant role in SEO strategy. Actually, it’s perhaps more important than ever, with brands and marketers favoring high-quality content over other SEO strategy elements.

The benefits of SEO and marketing are limitless, ranging from more natural backlinks to increased page dwell time. In addition, developing longer-form content never ceases to provide additional brand benefits when time and effort are invested. 

On top of that, it has been proven that longer content results in higher rankings. Remember this when developing SEO content to create user-centric, high-quality material that addresses problems.

3. Localization of SEO strategies

Google My Business merits its subsection here. Localization of SEO in 2022 will necessitate you prioritizing these adjustments on your website.

In a time of broad uncertainty and ongoing political events, it is vital to know whether businesses are open and how they work. And this is precisely where Google My Business comes in — supplying users with the necessary contact and business information for local providers/retailers.

These listings additionally include:

  • Real-time business hours
  • Visitor patterns and times of day
  • Phone numbers, websites, and email
  • Reviews & Ratings
  • Detailed directions

You can also post updates regarding your operations or special deals to keep your clients up-to-date on any significant business developments.

4. Schema markup 

It hasn’t commonly been understood yet, but the schema markup is a significant SEO trend in 2022. Adding more structured data and rich snippets (and formatting) to your sites and content boosts the likelihood of obtaining valuable real estate on SERPs, such as People Also Ask.

Since Google’s engines tend to prioritize user-centric experiences, tailoring your content to appeal to these portions of SERPs can be just as advantageous as placing in the top 10 search results on the first page. This is why these appearances are referred to as “Position 0.”

Fortunately, there is often a simple method you can apply to generate structured data for any internet page:

  1. Utilize Google’s Structured Data Markup Assistant to construct your schema
  2. Choose the ‘Type of Data’ best relevant for your needs
  3. Enter the URL to be marked-up
  4. Select which elements to highlight
  5. Keep adding more markup elements
  6. Produce the HTML
  7. Include the markup on the page.

5. Video SEO gets an upgrade.

Consider this SEO fact: there are 800 million videos online and 37 million active channels. With this in mind, it is not surprising that video SEO is gaining popularity.

Given the development of Google’s M.U.M. algorithm, which favors video clips in Search Engine Results Pages, optimizing your video content for SEO will be vital beyond 2022. Ensuring that your content appears on the first page is no longer sufficient. You must also do your best to promote your video material.

How? Use these steps:

  1. Pick a keyword.
  2. Optimize the title and description 
  3. Tag correctly
  4. Write a fun script and create longer videos
  5. ‘Subscribes’ and ‘likes’ promotes engagement.
  6. Create Playlists. Keep viewers interested and Use a compelling thumbnail.
  7. Caption videos and use social media to promote your videos.

Don’t neglect the traditional SEO

Although all of these new and exciting SEO trends for 2022 are enticing and worth investing time and money in, it is crucial not to lose track of traditional SEO and its efforts. That means you need not entirely recreate the wheel. You should invest in these methods to increase your search visibility, website traffic, and sales via exposure on search engines such as Google.

The post 5 Unexpected SEO Factors You Should Be Tapping Into appeared first on noupe.


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