Archive for September, 2022

How to Handle Career Setbacks

Career setbacks can be difficult to deal with. They can cause us to feel like we’re not good enough, and make us question our abilities.

It’s crucial to keep in mind that no one is immune to failure throughout their professional life. The key is to learn from your setbacks and use them as an opportunity to grow.

In this blog post, we will look at the common causes of career setbacks, and how you can constructively handle them.

Common Causes of Career Setbacks

Everyone experiences career setbacks from time to time. Whether it’s being passed over for a promotion or losing a major client, setbacks are an inevitable part of professional life.

While it can be difficult to recover from a setback, it’s important to remember that these challenges are often temporary and do not define your entire career. It has even been studied that failure at the beginning of your career can make you more successful in the long term.

Here are some of the most common causes of career setbacks:

Imposter Syndrome

At its simplest, imposter syndrome can be defined as a lack of confidence in one’s abilities, despite evidence to the contrary. It’s a feeling of being an imposter or fraudster in your job, and it’s something that can affect anyone, regardless of their experience or qualifications.

Imposter syndrome at work can manifest itself in several ways. For example, you might feel like you’re constantly faking it and that you’re not cut out for the role you’re in. You might find yourself over-preparing for meetings or presentations, or second-guessing your decisions. You might feel like you need to put on a persona at work, and that everyone around you is more competent than you are.


Many of us have experienced some form of burnout at work. It might be after a particularly demanding project, or during a time of stress at home.

Whatever the cause, burnout can leave us feeling exhausted, unmotivated, and even disconnected from our colleagues. Symptoms of burnout can include feeling constantly tired, difficulty concentrating, and a general sense of apathy.

Lack of Opportunity

Sometimes, our career setbacks are out of our control. If you’re stuck in a dead-end job with no opportunity for growth, it can be frustrating and discouraging.

Lack of opportunity at work can refer to a few different things. It might mean that you’re not being given the chance to use your skills or advance in your career. Or, it might mean that you’re not being paid what you’re worth. Either way, lack of opportunity can be frustrating and discouraging.

Unclear Career Goals

If you’re not sure what you want to do with your career, it can be difficult to move forward. You might find yourself taking on jobs that don’t interest you or changing directions every few years.

Unclear career goals can also cause problems when it comes to networking and finding a mentor. It can be difficult to connect with people if you’re not sure what you want to achieve in your career.

These are just a few examples of different career setbacks. If you’re facing a challenge at work, remember that you are not alone. These challenges are an opportunity for you to learn and grow in your career.

How to Handle Career Setbacks

While it’s normal to feel discouraged after a setback, there are things you can do to help you recover and get back on track.

Here are some tips for how to handle career setbacks:

1. Accept That Setbacks Happen

The first step is to accept that setbacks are a normal part of professional life. They do not mean that you are not good enough or that you will never achieve your goals.

2. Take Some Time for Yourself

If you’re feeling overwhelmed, stressed, or burnt out, it’s important to take some time for yourself. This can help you relax and rejuvenate so that you can come back to work with fresh energy.

Think about some activities that make you feel good. This might include exercise, spending time outdoors, reading, listening to music, or spending time with friends and family. Doing something you enjoy can help reduce stress and boost your mood.

3. Seek Feedback

If you doubt your abilities, it can be helpful to seek feedback from your colleagues and superiors. This can give you a better sense of your performance and help us identify areas for improvement.

Sometimes it’s hard to ask for feedback, but it can be invaluable in helping you overcome a setback. Remember that your goal is to improve, not to be perfect.

4. Set Realistic Expectations

If you’re facing a difficult situation at work, it’s important to set realistic expectations for yourself. This can help you avoid getting overwhelmed and stressed out.

If you just started a new job, for example, you might not be able to accomplish everything on your first day. Start with small goals and build up from there.

5. Delegate Tasks

If you’re feeling overloaded at work, try to delegate tasks when possible. This can help you focus on the most important tasks and avoid burnout.

It’s not even beneficial to try to do everything yourself. By delegating tasks, you can focus on what you’re good at and delegate the rest. This will not only help you but also the people you work with and the company or organization as a whole.

6. Have a Clear Plan

If you’re not sure what you want to do with your career, it’s important to have a clear plan. This can help you stay focused and motivated as you work towards your goals.

What do you want to achieve in your career? What kind of impact do you want to make? What makes you happy and fulfilled?

Once you have a clearer idea of your goals, you can start taking steps to achieve them. Setting clear goals is the first step on the path to a successful and fulfilling career.

7. Stay Positive

Finally, it’s important to stay positive through setbacks. Remember that these challenges are often temporary and do not define your entire career.

Ask yourself what you can learn from the situation and how you can grow as a result. Wallowing in self-pity and constantly thinking about your mistakes will not help you achieve your goals. Instead, focus on what you can do to improve and move forward.


While setbacks can be discouraging, it’s important to remember that they are a normal part of professional life. You will have your moments of glory, ups and downs, and periods of transition. The key is to learn from your setbacks and use them to your advantage.

What could be more gratifying than overcoming a challenging situation and surpassing expectations? Well, that’s what we all aspire to do in our careers.

Keep these things in mind the next time you face a setback and remember that your career is not defined by your challenges, but by how you handle them.

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How To Create An Instagram Wall For Events

In recent years, Instagram has been the most expanding social media platform among companies and marketers. Social media has risen as an essential component of brand creation and marketing strategy.

Digital media and promotions have used these platforms for their online marketing. Still, social media is now influencing offline promotions like events and venues.

The result of this fusion of offline advertising and communications with digital media platforms and technologies is the Instagram wall.

In this piece, we will discuss what an Instagram wall is and how to create an Instagram wall for events.

What is an Instagram Wall

Instagram Walls is a real-time stream of content that has been collected and curated from Instagram using hashtags, handles, mentions, or tags. Instagram walls are displayed on digital screens and devices.


The Instagram wall helps achieve prime event objectives such as audience engagement, promotions & communications, entertainment & leisure, brand building, event marketing, and driving results for the brand or event. 

Instagram Wall is created and displayed on screens primarily at events, venues, conferences, concerts, exhibitions, retail stores, malls, etc.

Ideas to make your Instagram Wall Engaging for Events

Instagram Q&A Sessions

You can use Instagram live to hold a series of Q&A sessions with the participants of your event. As a result, they will be hyper-engaged in the event and interested in what you have to say. 

To generate excitement among the viewers, you can allow questions to be asked during the live streaming session and even share the live Instagram post. 

Please encourage them to create more Instagram posts so that more of them can be shown on the screen at events.

How to do’s & Demos through Instagram Live

Bring your audience together and lead them through a demonstration or tutorial using Instagram live. Anything connected to the subject of your virtual event will do. 

As a result, you will establish a deeper level of connection with the attendees of your event. Customers might associate a name with your brand and gain new knowledge.

Showcase Instagram Stories

Request tagging from your audience in any content relevant to the event. Thus, you can display their real-time stories during the virtual event on the screen. 

You can ask participants to describe their participation and to tune in remotely. You can also access your @-mentions in the activity tab to view, respond to, and share tales about you.

Cast Speaker’s Content

Speakers and influencers are the main attractive point of an event. Most of the crowd comes to an event to see their favorite speaker or influencer, which gives you a chance to boost your presence. 

You can hit two birds with one stone by displaying the speaker’s social media profile and your user-generated content. This would impress the speaker and attract the speaker’s social media audience to your event page.

Run Contests and Questionnaires

Audience engagement is on top of the list of every event organizer when it comes to making an event memorable. The easiest way to hook an audience is to run a contest or questionnaire, which opens up two-way communication.

The audience is observing or listening to speakers for most parts of the event. But when you run a contest or questionnaire, the audience starts getting involved. This also breaks the monotony of the event and livens it up.

Suppose you throw in some gift hampers for winners of contests and questionnaires. In that case, the chances of audience participation go through the roof.

Display User-Generated Content

User-generated content in the form of social media posts captures the audience’s attention like nothing else. 

One can use User-generated content across multiple marketing channels. Still, events can be taken to a new level through user-generated content and Instagram walls.

Instagram is the go-to social media platform for collecting a large volume of user-generated content. 

Collect and display user-generated content from your event on the Instagram wall to boost audience engagement. 

Benefits Of Instagram Wall For Events

Boost your Social Media Presence

As we just stated, using Instagram content and incorporating digital media into events can help you expand your brand’s reach in the market.

As a result, by displaying pertinent material that has already been shared on Instagram on your hashtag wall display, you can reach a wider audience on the network.

Additionally, UGC produced by events will make such important information more visible to new networks, demographics, and audiences, increasing exposure & event recognition. It will also help you increase your Instagram following and reach.

Enhance Audience Engagement

We talked about how audience involvement is the most crucial factor in determining if an event or a marketing campaign for a brand succeeds.

You can curate and showcase interesting visual content from Instagram walls, whether it be an influencer, brand, or user-generated content. Attractively displaying this content at events will attract attendees and keep them interested.

Additionally, you can promote interaction by hosting Q&A sessions, panel discussions, keynote speakers, etc., with the Instagram wall display.

Offer Brilliant Gamified Experience

Event experience is a unique idea that marketers and event organizers place a high value on since it lays the groundwork for future events’ success.

On the Instagram wall, you may provide gamified experiences such as polls, leaderboards, challenges, quizzes, photo competitions, etc. in addition to rewards & recognition.

This would entice the audience to take part in these gamification initiatives and give them a remarkable audience experience that excites them and cultivates a positive attitude toward the business.

Wrapping Up

Instagram is a fan favorite among social media platforms. This makes Instagram the go-to platform for brands & businesses to collect user-generated content, as many posts are created on the platform.

This user-generated content can create an attractive Instagram wall to boost engagement and enhance audience awareness. 

We mentioned some ideas in this blog through which you can make your Instagram wall engaging. We hope we have served your purpose through this piece of content.

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5 Unexpected SEO Factors You Should Be Tapping Into

What is an SEO ranking factor?

SEO ranking factors affect your website’s search engine ranking. For example, Google’s algorithm will decide whether your outstanding article on cat eye colors will make it to page one. How to maximize your content’s chances depends on the SEO ranking of the content.

Google and Bing employ SEO to show search results. These search engines demand the right results. “Right” signifies a page that matches the user’s search: it may not be the best material, but it’s what the user wants. 

A landing page must match the user’s search intent. You shouldn’t show a product page to someone seeking information — not yet, because they’re still lost. On the other hand, if a buyer lands on one of your longer blog posts, you risk losing them. You should send them to your store’s product page.

Product pages must include commercial keywords. Optimize a category page for [buy dog food] if you sell dog food. Do you write about dog food? This content may be tailored for [how to feed my dog] and aimed toward informational consumers.

SEO ranking is content placement on Search Engine Results Pages (SERPs). Ranking number one means that your website is the top result for a given phrase.

Click-through rates rise as you approach number one in search results. The top 10 first-page results are also significant, but 95% of readers don’t finish the first page.

Top 5 Unexpected SEO Factors You Should Be Tapping Into

Google was founded in 1998, although it wasn’t until 2003 that it began developing intelligent algorithms to provide the best search engine user experience possible. Google invented FLORIDA due to the keyword-stuffing techniques many web admins used to score highly. 

FLORIDA fought against black hat SEO techniques and paved the way for Google’s incredibly complex array of algorithms, influencing how we search today. 

As a result, modern search optimizations need modern SEO factors. Here are the top 5 unexpected SEO factors that can give your content an advantage.

  1. ‘People Also Ask’ section.

You’ve probably Googled something and seen drop-down menus with responses. Similar to:

People Also Ask is a relatively recent service offered by Google to give users on-demand, real-time information. Users can see critical details relevant to their questions by using drop-down boxes.

To land a featured snippet, answer the question in your post. You must optimize your content for high-volume keywords with relevant inquiries.

This strategy is used to find the most helpful questions to develop content, as People Also Ask queries often have low search volume.

How can you get these questions? Here are some of the steps that you can follow:

  1. Discover pages that rank for numerous keywords.
  2. Use Ahrefs or SEMrush to analyze and scrape their keyword rankings
  3. Gather all of their People Also Ask for information
  4. Pick the most frequent or popular queries
  5. Ensure you do not already rank for the keyword
  6. Determine if you can genuinely rank and if the keyword difficulty is not too high
  7. Optimize your page for this long-tail/question keyword just like you will do with any other term

2. Google E.A.T. – Long Form Content

Google E.A.T. stands for EXPERTISE, AUTHORITY, and TRUST.

This abbreviation represents the official Google guideline for observing and crawling web pages to evaluate content quality. It’s what its bots use to distinguish between high-quality and low-quality content. 

This policy has been in effect for more than seven years, but it wasn’t until 2015 that Google officially published them, due to an internet leak of company standards.

In 2022, E.A.T. will continue to play a significant role in SEO strategy. Actually, it’s perhaps more important than ever, with brands and marketers favoring high-quality content over other SEO strategy elements.

The benefits of SEO and marketing are limitless, ranging from more natural backlinks to increased page dwell time. In addition, developing longer-form content never ceases to provide additional brand benefits when time and effort are invested. 

On top of that, it has been proven that longer content results in higher rankings. Remember this when developing SEO content to create user-centric, high-quality material that addresses problems.

3. Localization of SEO strategies

Google My Business merits its subsection here. Localization of SEO in 2022 will necessitate you prioritizing these adjustments on your website.

In a time of broad uncertainty and ongoing political events, it is vital to know whether businesses are open and how they work. And this is precisely where Google My Business comes in — supplying users with the necessary contact and business information for local providers/retailers.

These listings additionally include:

  • Real-time business hours
  • Visitor patterns and times of day
  • Phone numbers, websites, and email
  • Reviews & Ratings
  • Detailed directions

You can also post updates regarding your operations or special deals to keep your clients up-to-date on any significant business developments.

4. Schema markup 

It hasn’t commonly been understood yet, but the schema markup is a significant SEO trend in 2022. Adding more structured data and rich snippets (and formatting) to your sites and content boosts the likelihood of obtaining valuable real estate on SERPs, such as People Also Ask.

Since Google’s engines tend to prioritize user-centric experiences, tailoring your content to appeal to these portions of SERPs can be just as advantageous as placing in the top 10 search results on the first page. This is why these appearances are referred to as “Position 0.”

Fortunately, there is often a simple method you can apply to generate structured data for any internet page:

  1. Utilize Google’s Structured Data Markup Assistant to construct your schema
  2. Choose the ‘Type of Data’ best relevant for your needs
  3. Enter the URL to be marked-up
  4. Select which elements to highlight
  5. Keep adding more markup elements
  6. Produce the HTML
  7. Include the markup on the page.

5. Video SEO gets an upgrade.

Consider this SEO fact: there are 800 million videos online and 37 million active channels. With this in mind, it is not surprising that video SEO is gaining popularity.

Given the development of Google’s M.U.M. algorithm, which favors video clips in Search Engine Results Pages, optimizing your video content for SEO will be vital beyond 2022. Ensuring that your content appears on the first page is no longer sufficient. You must also do your best to promote your video material.

How? Use these steps:

  1. Pick a keyword.
  2. Optimize the title and description 
  3. Tag correctly
  4. Write a fun script and create longer videos
  5. ‘Subscribes’ and ‘likes’ promotes engagement.
  6. Create Playlists. Keep viewers interested and Use a compelling thumbnail.
  7. Caption videos and use social media to promote your videos.

Don’t neglect the traditional SEO

Although all of these new and exciting SEO trends for 2022 are enticing and worth investing time and money in, it is crucial not to lose track of traditional SEO and its efforts. That means you need not entirely recreate the wheel. You should invest in these methods to increase your search visibility, website traffic, and sales via exposure on search engines such as Google.

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How To Create An E-Commerce Content Strategy To Improve Sales

You are aware of the significance of e-commerce content strategy for improving sales in e-commerce businesses unless you are completely off the grid. The issue is that some marketers believe that if they provide enough content, people will find it. Unfortunately, this is not how it operates.

Without a plan, content is merely words, pictures, and videos that are broadcast into cyberspace. This type of material adds nothing to the target market’s business other than to the happiness and wealth of certain content creators.

Content strategies have a clear aim and a set of actions for how to get there, such as boosting your bottom line, increasing conversions in your sales funnel, and increasing engagement with target audiences. Among marketers’ top content marketing challenges: producing material that provides good quality content with leads.

Online companies are driven by content, which generates likes, shares, and sales. However, an e-commerce content strategy is necessary for material that influences consumer behavior.

Why Does My Ecommerce Website Need a Content Marketing Strategy?

Creating unique, high-quality material with a specific audience in mind while appealing to their interests and addressing their problems is known as content marketing. By giving useful information that cultivates goodwill and involvement, it often gently sells a brand, service, or product as opposed to making a hard pitch.

The ultimate objective of this customer engagement is to turn consumers into paying clients by guiding them through the sales funnel process of meeting their needs, establishing your credibility as an authoritative source of information, positioning yourself as the authority best suited to assist them, and then turning interest into a paid business and a valuable ongoing relationship.

A successful e-commerce content strategy will bring about the following advantages:

  • It brings in fresh visitors to your business website. 
  • It promotes confidence in your brand.
  • It can assist with crucial conversions.
  • It could generate a different source of income.
  • Its evergreen substance may offer a lasting benefit.

Without a solid e-commerce content strategy, you run the risk of confusing and alienating potential consumers with content that lacks focus and purpose. Additionally, you run the risk of falling behind rivals that have a strong content strategy in place.

Ideas To Improve Sales In E-Commerce Content Strategy

1. Recognize your audience

If you sell products online, you should have an e-commerce content strategy and be aware of the buying habits of your target market. If you sell goods on external marketplaces like Amazon, you should be aware of the type of material they require and match it to what you already provide for your own website.

Additionally, you ought to comprehend how customers locate your goods. Perhaps they use a search engine if they are older. Your products might appear in the social media feeds of your target market, which is likely to be younger. Understanding current trends will help you follow and reach your audience where they are because social media platform audiences vary.

Knowing your audience allows you to map out their purchasing patterns. While most of your material may be used on various social media platforms, some of them might profit from more distinctive media.

2. Identify material specific to each channel

You can choose the kinds of material you should produce after you are aware of the channels your audience consumes. You can produce entertaining and educational videos if you use TikTok. You can design a great graphic if your target demographic uses Facebook. An aesthetically pleasing GIF would also work well on Twitter.

Numerous pieces of material can be successful on multiple platforms, regardless of the channel. For instance, you can post videos, descriptions, captions, and hashtags on your own website as well as on several social media sites.

You should weigh the expected results against the specific e-commerce content strategy investment needed for each channel. Avoid investing excessively in specialist content at the expense of your essential content needs. If clients can’t locate the information they require to make a decision, even a strong social media hook won’t be of much use.

3. Create an information model

You can make a content model after mapping out the content. This approach establishes precise standards for content creators to follow when structuring their work to complement your plan.

First, list all the entities you intend to map, such as your offerings’ goods, product categories, campaigns, and channels, as well as any editors, product managers, or other relevant entities.

After mapping the entities and their connections, you must decide what information you need to record for each item. Start with the product’s name, description, price, and photo.

There will probably be a new channel in two years. Make sure your approach is adaptable enough to deal with new knowledge base platforms, fads, and the associated content without needing to start from scratch.

Once you have your model, you must decide how to best add content to it. Even if your production crew is imaginative, they can forget to record the right information. Implement the content model in a structured CMS to manage the material for your company to assist them.

4. Support the CMS without a head

Businesses that want to manage their materials more effectively need an e-commerce content strategy. It simplifies the creation, management, and publication of e-commerce content, including the simultaneous publication of the same material across different channels. Enter headless CMS, which has been popular among providers to store content in a single knowledge base repository and deliver data using separate platforms.

With a headless CMS, you can store material in a more organized way than with conventional systems. The headless CMS keeps information in a central location regardless of whether you push it to your website, a partner’s website, a social media site, or a print queue. It collects, structures, and disperses content via APIs, maps out links between connected content, and manages crucial metadata.

Front-end developers can concentrate on the content once a headless CMS is in place. The structure that emerges can make it easier for users to update and add new products to your website, produce more useful designs, and please customers.

5. Request client feedback

Paying attention to what your consumers have to say can help you make improvements to the material you offer and increase sales. Understanding what your customers think of your sales process is essential for future improvement, regardless of how you go about it. You could send a follow-up email, have live chat support scripts, interview customers, examine recorded sales calls, check social media channels, or use other methods.

6. E-commerce customer experience

Your whole customer experience or how customers feel about all of their contacts with your company includes your e-commerce services. So, businesses must promptly provide customers with the information that satisfies their demands when they use self-service portals with a problem, sometimes one that is urgent.

When the e-commerce customer experience rate grows, it will improve the customer retention rate thus resulting in more sales over time.

What Kinds of E-commerce Content Strategy Are Effective?

You can use a range of content kinds when creating an e-commerce content strategy. These consist of:

1. Blogging

 These articles are the backbone of the majority of content marketing plans because they foster client relationships, generate leads, and lend themselves to SEO tactics.

2. Original photography

This compensates for the fact that customers cannot touch the goods you are selling before they make a purchase.

3. Video content

 It has been demonstrated that watching videos increases both the volume and value of sales.

4. Product guides

As customers seek out additional details about the products they are interested in, they may increase traffic to your e-commerce site.

5. Customer testimonials 

These come in the form of endorsements, critiques, and case studies.

6. Email marketing

 You have numerous opportunities to interact with customers and develop relationships by simply confirming purchases, informing them of shipping and product delivery, and conducting follow-ups.


Top brands, big and small, spend money on e-commerce content strategy because it’s essential for retaining customers and bringing in new ones. Whether you want to increase traffic through organic and paid searches or develop original content that serves marketing and sales objectives, we can offer a comprehensive, all-in-one solution to help you improve your online selling presence.

You can easily establish and update your current content plan, detect content gaps, or research, write, and audit content with our content marketing toolkit, which will save you time and money. You may write your own success narrative if you have the right resources to study your market, conduct competitive audits, produce excellent content, and analyze the outcomes to improve future performance.

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Top Features to Consider in a Barcode Scanner SDK

In the modern world that we live in, barcodes are ubiquitous. You can spot a barcode on almost every item you purchase from a grocery store to a book you read. Barcodes help efficient information transmission, save time, and keep errors at bay. Since they encode information in machine-readable formats, they also reduce the need for manual data entry, reducing manual efforts. While traditional laser-based barcode scanners have long been used for commercial purposes, they are now being replaced by 2D Imagers. 

2D Imagers help convert mobile devices, such as smartphones, tablets, etc., into barcode scanners. Hence, no additional hardware is required to perform barcode scanning. But, the question is, how do you create a barcode scanning application for these mobile devices? There are two ways to do this: build an application from scratch or opt for a barcode scanner SDK to trim down the development time. 

Before we discuss more on barcode scanner SDKs, let’s first go through the benefits of 2D Imagers over Laser-Based Barcode Scanners. 

Benefits of 2D Imagers over Laser-Based Barcode Scanners

There are various reasons why 2D Imagers are becoming more popular than laser-based barcode scanners. Most businesses are now opting for 2D Images because of their outstanding features. 

  • Scanning On the Go: Most laser-based barcode scanners are wired and do not let users perform barcode reading on the go. 2D Imagers, on the other hand, make use of mobile devices’ cameras and image processing techniques to allow users to scan barcodes anywhere, anytime. 
  • Support for Various Barcode Symbologies: Traditional laser-based barcode scanners can scan one-dimensional barcodes. Some updated ones can support 2-D barcode types, such as PDF417 codes. When it comes to 2D Imagers, they support all common barcode symbologies, from linear barcodes to 2D barcode types such as DotCodes, DataMatrix codes, Aztec codes, etc. This is another reason why 2D Imagers are gaining popularity over the years. 
  • Ability to Read Multiple Barcodes at Once: Laser-based handheld barcode scanners fail to read multiple barcodes simultaneously. Modern 2D Imagers are based on the latest technologies and can quickly scan a dozen barcodes in one pass. Hence, they are more suitable for inventory operations that involve scanning multiple barcodes in a single scan. 
  • Read Damaged Barcodes: Laser-based barcode scanners reflect laser light off of a barcode to decode the information it contains. These barcode scanners do not perform well in low light and cannot read damaged barcodes such as crumpled, torn, or incomplete. 2D Imagers employ image processing techniques to read all such challenging barcodes. As wrinkled barcodes are common in retail environments, 2D Imagers are set to replace the traditional ones. 
  • Decode Barcodes Off a Screen: When it comes to reading barcodes off a screen, laser-based barcode scanners do not perform well. 2D Imagers have the edge over their laser-based counterparts as they are effective in scanning barcodes on screens. 

2D Imagers are also ideal for personal usage, such as making payments via QR codes or quickly accessing information. One can’t carry a handheld barcode scanner all the time for such purposes. Your smartphone or tablet is enough! 

The Need for a Barcode Scanner SDK 

If you do not have much time or a team to build a barcode scanner app from scratch, a barcode scanner SDK is all you need! Using a few lines of code, you can embed barcode reading functionality into a web, mobile, or desktop application. No need to spend days building the program for effective barcode reading! 

The market is filled with multiple vendors that offer all sorts of barcode scanning SDKs. Hence, the selection process can get tricky and overwhelming for some. But, there are a few parameters that you can consider to choose the one ideal for your business. 

What Features to Consider in a Barcode Scanner SDK? 

Go through the following features to choose the best barcode scanner SDK for your business. 

  • Simplified Integration Process: Integrating a barcode scanner SDK into a mobile or web app should be easy. It shouldn’t include complex codes and multiple steps to add barcode reading capability into a new or existing mobile app. Hence, choose the one that offers a simplified integration process. 
  • Exceptional Speed: Speed is critical for most operations such as inventory management, retail, logistics, etc. Hence, you cannot compromise by choosing a slow barcode reader SDK. Leading vendors offer solutions that can effortlessly scan over 500 barcodes in a minute. To leverage the benefits of barcode technology, you must choose a fast barcode scanner SDK. 
  • Platform Support: The platform support depends on what type of app you want to develop. Do you want to build a mobile app, a web app, or a desktop app? Once decided, check for the versions supported by the SDK and then make a decision. 
  • Supported Barcode Symbologies: Choose a barcode scanner SDK that supports multiple barcode symbologies, from 1-dimensional barcodes to 2-dimensional symbologies, such as PDF417 codes, MaxiCode, Aztec codes, DataMatrix codes, etc. 
  • Impressive Accuracy: Leading barcode reader SDK that uses commercial-grade barcode detection algorithms, camera-enhancing functionalities, and OCR functionalities. Choose a barcode scanner SDK that offers near 100% accuracy. 
  • Ability to Read Tough Barcodes in Challenging Environments: An ordinary barcode scanner may not support reading tough barcodes such as angled, skewed, distorted, incomplete, or blurred. Look for a robust barcode reader SDK that supports such barcodes in challenging environments. 
  • Customization Capabilities: Choose a barcode reader SDK that offers customization capabilities to suit your specific business requirements. 
  • Robust Technical Support: Opt for a vendor that offers powerful technical support to cater to all your queries. You may never know what issue you encounter while using the SDK or integrating. Hence, choose a vendor that’s known for good technical support services. 


After going through these features, try before you buy to make an informed decision. You can compare multiple options and see which suits your business requirements best. Once you have done an in-depth analysis, finalize the most ideal option out of all. 

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