Archive for August, 2022

Benefits Of Using A Branding Agency

There’s no doubt that branding has become an important part of a business’s competitive edge in today’s economy. With so many companies competing for customers, it is essential to have a strong branding strategy. Read this guide to understand the benefits of using a branding agency for your business.

Access to Experience and Expertise

If you’re looking to achieve success with your branding efforts, you need access to the best expertise and experience. Branding agencies can help you with skills, a wealth of experience, and knowledge of making a successful brand.

Top branding agencies can provide you with the resources and support you need to create a successful brand, such as identity design, website, social media management, internal communication material, presentations, etc They can also help you identify and market your brand to the right people. They know how to create a strong reputation for your brand and how to attract new customers.

So stop reinventing the wheel, and start freeing up your time by hiring top branding agencies to tell your story to the rest of the world. 

Eye-Catching Campaigns

Branding agencies can help you create eye-catching campaigns that promote your business.

The branding agency can help you create a campaign that is unique, and attractive to consumers and that brings more engagements to their business. They can help you design marketing materials that are effective and persuasive. Their efforts will result in campaigns that are well-executed, creative, and visually appealing.

Boost Awareness and Recognition

Branding agencies can help your business to boost awareness and recognition. They can help to create a unique identity for your company and help to promote it across the internet, in print media, and on radio and television.

Creative agencies can help you to create marketing materials that will help you to reach your target market. They can design logo designs, advertising campaigns, and even marketing slogans for your business.

By using a creative branding agency, you can ensure that your business is well-known and respected in the marketplace.

Build Brand Trust and Loyalty

When you choose a branding agency, you’re investing in its ability to create a unique and memorable brand for your business. This is essential if you want your customers to trust and be loyal to your product or service.

A branding agency can help you build trust and loyalty among customers by creating a strong brand identity for your company. They will create a logo, website, and marketing materials that reflect your company’s values and personality.

With a reputable branding agency, you can ensure your business has the foundation it needs to move in today’s competitive marketplace.

Improve Your ROI

When you’re looking to improve your business, it’s important to find a branding agency that can provide you with the best possible results. A branding agency can help you increase your ROI by creating a unique brand for your business.

Experience with Multiple Technologies and Methods

Branding agencies can provide a variety of benefits when it comes to using technology and marketing. They are experienced with a variety of technologies and methods, which can help you reach your target audience.

A good website design agency can help you create a website with a user-friendly interface and visual appearance to match your professional brand. By ensuring your website is attractive, they can also help you increase its visibility on the internet.

Branding agencies can help you reach the right person on social media. They create campaigns that are tailored to the individual or group of people targeted. They can also help you to manage your social media accounts effectively so that you remain compliant with all the laws governing social media platforms.

Easy accessibility to assets

Branding agencies offer a wealth of resources. This means that you can find the information you need without having to search through numerous websites.

Branding agencies can help create solutions that are specific to your business. This means that you can customize your branding strategy to fit your specific needs.

Branding agencies have years of experience in the area of branding. They can help you develop a successful brand by generating quality content and guarding your reputation.

A Fresh Perspective

Branding agencies can offer a fresh perspective on your company and help to create a unique identity.

Branding agencies can help you to ideate and brainstorm about your company in different ways that address its needs and goals. They can help you to develop a new identity for your company that will be unique and appealing to potential customers. This approach can help you to break through the clutter and make your company more visible.

A branding agency can also provide guidance on how to market your company effectively. They can give you advice on how to create marketing campaigns that are tailored to your company’s needs and target audience. 

A Strong Brand Boosts Revenue

Many businesses believe that a strong brand is key to success. This is because a strong brand can boost revenue in several ways.

A strong brand can increase the demand for products and services. With a recognizable brand and established reputation, people are more likely to spend money on products or services that they offer.This means that the company will be able to sell more products and services than other companies in its industry.

A strong brand can increase the visibility of a company. This increased exposure may lead to more customers and more business opportunities.

Gain Access to a Versatile Talent Pool

One of the benefits of using a branding agency is its diverse talent pool. This pool contains experts in marketing, design, and other fields. They can help you create a special and efficacious brand.

Another benefit of using a branding agency is its flexibility & versatility. This means that you won’t have to waste time and money trying to create a brand that doesn’t fit your business.

Overall, branding agencies are an important resource for businesses of all sizes. Their versatile talent pool and ability to customize services make them valuable assets.

Rely on Creative Agility

When it comes to finding the right branding agency, you need someone who can provide you with creative agility. This means that the agency can quickly adapt to changes in your business and create a unique branding strategy that stands out from the rest.

Branding agencies have the skills, years of experience, and knowledge to help you market your business. They are likely to know what will work best for your business and can help you to reach your target market. In addition, they can help you to develop a consistent brand message that will be effective across all aspects of your marketing efforts.


The cost-effectiveness of using a branding agency is hard to beat. Branding agencies can help businesses with a range of branding needs, from developing a new logo to creating a marketing campaign.

Branding agencies can also provide assistance with other strategic business decisions, such as choosing the right location for a business or determining the best way to market the company. 

Branding agencies can also help businesses to attract new customers and increase sales in a cost-effective way


Branding has come a long way in the past decade or so, and there are plenty of benefits to using a branding agency for your business. From increasing brand awareness to creating more engaging content, a good branding agency can do wonders for your business.

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How Cloud Computing is Adding Value to the Higher Education Sector

Cloud computing is adding value to every sector, including education, and is expected to drive a range of transformations in the coming years.

The education sector is undergoing significant transformation, which is one of the driving forces of the digital era. Implications, risks, and challenges of the digitalization of higher education using Cloud Computing give information about the most recent tools and technology being utilized to examine learning in higher education. Undoubtedly, cloud computing combines with academics and industry, improving educational quality.

Academics and businesses have been pushed to realign their survival and growth plans as a result of the opportunities and difficulties that Higher Education Institutions (HEIs) have experienced in the past few years as a result of technological upheavals. It is increasingly essential for educators to continuously upskill and reskill in order to meet the demands of the future of employment, particularly in the digital age, as cloud computing adoption in higher education has increased. The pace of technological development is relentless, and it is gaining an important place in the education sector. 

Astute Analytica reports that by 2030, cloud computing in higher education market will reach US$ 15,180.1 Mn in 2030 from US$ 2,693.5 Mn in 2021. Here is the list of seven potential areas that are getting enhanced by Cloud Computing. 

Business Operations

Cloud computing is removing all the limitations in the learning area. The primary advantage of cloud computing is that it automatically streamlines the process in the business sector. Institutes can take benefit by deploying applications that could handle the business side, such as maintaining financials, enrolment, and housing. Thus, universities are significantly inclining toward digitalization. Jenzabar made headlines in the past as the company worked with around 1,350 universities to develop, launch, and scale courses for students online. Further, the firm also inked a partnership with IBM in order to give access to the software for the management of higher education institutions. The software operates on the IBM SoftLayer platform.

Improving the productivity of students

Students get hold of all the courses without any additional effort. Everything is not just a tap away. Therefore, realizing the cloud computing opportunities, universities are significantly shifting to innovative platforms. Cloud computing allows on-demand self-service, which is the permission to use information resources automatically. Apart from that, it offers broad network access and resources to the users. It also increases the flexibility of the students, allowing them to prepare for the courses anytime and at any place, minimizing distant travels, hectic schedules, expenses, etc. Cisco, in June 2022, added its new Webex Calling innovations in the Webex Suite. It improves the work flexibility, reliability, and audio quality and minimizes the challenges related to call dropping, broadband bandwidth issues, background noise, etc. Moreover, the Salesforce Connected Student Reports that nearly 58% of higher education staff push institutions on expanding their investment in supporting learners. 

Expanding the reach of Institutions and Students

Institutions can now offer effective distant classes through virtual platforms. Thus, it helps them expand their geographical reach without any limitations. For instance, Student360 offers users a taste of the world of work before the students finish secondary school. It helps students recognize their strengths and skills in order to explore a future career pathway.

More Personalized Education Experience

Higher education institutions and students both benefit greatly from cloud computing. With the use of cloud computing, teachers can access the whole database of their students’ development. It enables teachers to keep a close eye on students’ progress and store the data for later use. Additionally, kids have a number of advantages, including a secure atmosphere, which was crucial during the COVID-19 pandemic. 

Privacy and Security

When it comes to cloud technology, concerns related to data privacy also revolve. Therefore, various acts and regulations have been enacted in order to secure students’ data. For instance, the Gramm-Leach-Bliley Act requires institutions to strengthen data security. As per the law, it is mandatory for institutions to reveal how they share their customers’ nonpublic personal information (NPI). 

Unlimited Space to Store Data

Higher education institutions can automatically erase outdated or inactive videos, photographs, communications, and files by adopting automation and content retention solutions. With the use of these technologies, administrators can specify criteria for the duration of storage and recovery windows, enabling users to recover deleted files for a predetermined amount of time. Moreover, institutes can even diversify the platform as per their requirements. Various firms offer flexible consumption or pay-per-use pricing models. Moreover, Institutes can also get access to separate individual storage. Moreover, institutes are no longer required to pour high funds into data center maintenance. Moreover, it is expected to soon replace aging physical IT hardware, which requires a high cost for maintenance. 

Contactless Services to Increase the Safety

This COVID-19 pandemic has significantly made everyone realize the importance of contactless services. However, it never occurred that education could be contactless ever before. Cloud computing can significantly drive the new paperless, cashless, and contactless era in the education sector. For instance, CollPoll, a renowned digital learning platform, enable higher education institutions to go fully digital, from contactless online classrooms and support requests through the Campus Help Center to paperless admissions and exams, cashless fees, and event purchases.

Higher education institutions get the opportunity to improve operational efficiency, provide better data and reports, and streamline communication all through the use of campus management software.


Cloud technology is steadily expanding its foothold across the globe, gaining a vital place in almost every industry vertical. The education sector is no more an exception as various institutes are now leveraging technological benefits. Moreover, it is helping institutes grow their business and reach out to more audiences. Therefore, cloud computing is expected to reshape the outlook of the entire education sector, including higher education. 

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Cloud Marketing 101: Personalized Digital Marketing

Cloud technology has led to innovations across many disciplines. The ability to store and access data from anywhere has been a game-changer. On top of that, the power of AI-assisted analytics is giving businesses faster and more accurate insights than ever. 

It’s no surprise, then, that marketing has embraced cloud technology. Personalization of marketing is something marketers have been working towards for some time. With cloud marketing, it is possible to perfect this strategy with real-time data insights.  

What Does Cloud Marketing Mean?

When we talk about cloud marketing, we’re talking about all of your business’s online marketing efforts. What makes cloud marketing different from online marketing, in general, is the integration of all these separate channels. 

The goal of cloud marketing is to provide each customer with an individualized experience. This experience should be consistent across all the channels where they interact with your business. 

To make this possible, marketers use technologies like cloud data warehouse storage and AI data processing. We collect and analyze data on customer behaviors and preferences. Then, we use this to personalize marketing materials that a given customer sees.

Free to use image sourced from Pixabay

Cloud marketing is a technology-driven solution. It relies on data insights from analytics, but the distribution of marketing is often automated too. Several different technologies work together to deliver the solution.

That’s why many businesses turn to single, integrated solutions known as cloud marketing platforms.   

What Is a Cloud Marketing Platform?

Broadly speaking, we can separate cloud marketing into two areas, media and tools. Media makes up the channels where you interact with customers, whether email, your website, or social media. Tools are what you use to track data and deliver your marketing campaigns. 

A cloud marketing platform aims to combine these tools into a single interface. This allows you to manage campaigns across all your media channels. Salesforce, IBM, and other major business software providers have their versions of these software suites.

Image Sourced from

The Benefits of a Marketing Cloud

Compared with traditional marketing, using a marketing cloud brings you closer to your customers. Being able to personalize marketing materials and accurately target a customer’s preferred channels is a huge advantage. 

Data-Driven Insights

In the past, marketing relied on direct feedback from customers or market research for insight. This was costly, hard to obtain and often out of date by the time it was analyzed. Compared with analyzing real-time customer data, the old ways can’t compete.  

We used to judge the success of our marketing campaigns based on related metrics like sales volume. Now, we can see the effects of changes in marketing reflected in customer behaviors. We can even see which customers respond to different types of messaging. 

All of this gives us as marketers far more knowledge of our individual customers. We get more control over what a customer sees across all marketing channels. It allows for the kind of consistent, personalized experience that customers are looking for. 


When you’re still growing as a business, scalability is imperative. You don’t want to make a costly investment today that your business will outgrow in a year. A key advantage of cloud-based solutions is that they can scale with your business. 

Whether we’re talking about professional phone systems or data warehousing solutions, space in the cloud is affordable and accessible. There’s little to limit your growth, though costs will increase proportionally, and large businesses may even provide their own cloud hosting. 

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Global Collaboration

Cloud-based marketing enhances your collaborative abilities. When you’re engaging with a global audience, it’s important to tailor your marketing with different cultures in mind. Having the ability to instantly collaborate with colleagues in different localities enables this flexibility.  

Business communications have embraced cloud technology in the same way as marketing. Cloud phone systems and workplace collaboration apps like Slack can play a big role in enhancing your internal efficiency. 

Cost & Efficiency Savings

The relatively low cost of online advertising has been a draw for marketers since the dawn of ecommerce. With cloud marketing strategies, the cost savings multiply. Automation in the distribution of marketing materials saves time and money.   

Making the most of social marketing with the assistance of data insights is a highly cost-effective way of targeting your advertising. With a better way of targeting your ideal customers, less of your marketing efforts go to waste on non-viable prospects. 

How to Implement a Cloud Marketing Strategy

Depending on the stage of your business, there will be different levels of investment and effort required. Maybe your marketing is done online, and you just need a way to integrate your systems. Or, maybe you’re just moving into digital marketing

Whatever scenario you’re in, the following four steps will guide you in implementing your cloud marketing strategy. 

1. Plan

First, you need to take stock of your current marketing channels. Make a list of any software and hardware that your marketers are using. This could mean anything from your campaign management software to your consultants’ mobile business plans. 

Once you have these details, set your goals for implementing cloud marketing. Set your budget, then research your options. This will help you assess what systems you need to replace, what you can integrate, and what will be your most cost-effective solution.  

Once your systems are in place, plan your campaigns. Digital marketing requires a constant flow of content. Online platforms must stay up to date, social media feeds need to post consistently, and so on. Automation will help with scheduling, but the content needs to be ready.

2. Test

When you have access to real-time customer data and analysis, testing should become a habit. Use your automated tools and customer data to run A/B marketing tests on your audience segments.   

3. Evaluate

Make use of all the data you are collecting. You planned your campaign based on data insights, keep that going. Use both your test data and the feedback you collect from user behaviors. Look at your highest and lowest engagement rates and learn from successes and mistakes.  

4. Refine

Cloud marketing aims to elevate the entire customer experience. You should always keep this in mind as you refine your strategy. Ensure your marketing department is not isolated from your sales and customer service. All these teams help shape your customer experience.  

With cloud marketing, you create a positive data feedback loop with the rest of your business. This will help you keep that all-important customer experience consistent across your marketing, sales, and service channels. 

Final Thoughts

Cloud marketing isn’t for every business. There is a high requirement for consistent content output that could deter smaller companies. The technologies that make this strategy work are available to all businesses at some level.

It could be that digital asset management or cloud data storage fit your needs, even if you don’t implement a full multichannel marketing platform. Looking forward to where this technology can fit in with your business could help future-proof your operations.

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The Effectiveness of Testimonials and Reviews in your Content Marketing Strategy

Word-of-mouth is a powerful tactic that every marketer could dream of. Positive word-of-mouth can influence buyers purchasing intentions, build trust, and drive your conversion rate higher. You may be surprised, but it can help your search engine optimisation (SEO) efforts too.

Reviews and testimonials are one of the ways customers help build the trust and credibility that is needed for those all-important conversions. But many businesses will not realise the potential of reviews or testimonials, leaving them out of their content marketing strategy despite how effective they are. 

What are reviews?


You may not realise it, but online reviews are very impactful and have a big influence on your online presence. As e-commerce sites and online shopping continues to grow year on year, the importance of reviews will continue to grow too.

But what are reviews? A review is feedback that a customer will give on the experience they received from using a product or service. A review can be positive or negative and are usually publicly available for all to see. Reviews can include a rating (or star) system, as well as short comments, outlining the customer’s experience.

It’s estimated that around 90% of customers will look at reviews before visiting a business or making a purchase. While reviews can improve trust and credibility, leading to potentially higher conversion rates, a lack of reviews or negative reviews can have the opposite effect.

Reviews are mainly hosted on third-party sites, such as Google, review sites, or listings on business directories. However, businesses can also host their own reviews on their own website or e-commerce platform. We’ve all looked at the Amazon reviews before buying an item, haven’t we? The same goes for any other e-commerce store.

Reviews help other potential customers to get an insight into whether the solution you are offering for a particular problem or pain point resolved such issues. They can also be used by businesses to measure customer satisfaction. Where negative feedback is given, it provides a business with a chance to improve its service or product.

What are testimonials?

A testimonial is similar to a review, providing much more detail and insight. As testimonials are longer, there is much more scope for outlining an experience using a product or service as a story. 

Unlike reviews, a testimonial is directly collected and managed by the business. Despite this, testimonials are still very effective in a B2B environment, unlike reviews that are more suited for B2C. A testimonial usually includes the company the person works for, their name, and a profile picture.

Even though businesses collect and manage testimonials, they are still effective in influencing potential buyers. Testimonials’ strength is in their length. Testimonials that provide as much detail as possible are much more effective than shorter testimonials.

Testimonials can take different forms, including:

Reviews work much better as shorter items, but in greater quantities. The opposite is true for testimonials. However, testimonials that go beyond 3 paragraphs are typically less effective. As potential buyers can relate to the problems outlined in a testimonial, it allows an emotional connection to be made, which helps alter buying intentions.

Testimonials are typically given by customers or clients that have used a product or service. While the person giving the testimonial will be unknown to potential buyers, the experience they have using a product/service and their pain points help form a connection with potential buyers. 

Recommendations from influencers with strong followings don’t class as testimonials. That’s influencer marketing. While influencer marketing is an effective way to generate and amplify word-of-mouth and alter buying intentions, the two are different techniques entirely.

The importance of reviews and testimonials


Reviews and testimonials have a strong impact on potential customers. Just take a look at these 2 statistics to see how:

Here are more reasons why reviews and testimonials are important:

  • It helps to build trust and credibility for your business and brand
  • You can build a stronger connection with your customers
  • Letting customers express their experiences helps develop brand advocates
  • Helps increase brand awareness
  • Increases lead generation and conversion rates
  • Higher click-through rates
  • Influences buyers’ decisions toward your brand, product, or service offering

The power of word-of-mouth


So, we’ve mentioned word-of-mouth being a powerful marketing tactic, but just how powerful is word-of-mouth? Word-of-mouth is considered to be much more effective at driving 5x more sales and generating leads than any form of paid marketing. Not only is word-of-mouth free but it’s also organic.

Long before the days of social media, reviews and testimonials, word-of-mouth was a powerful promotional technique. However, as it is now much easier to share and express opinions online, the power of word-of-mouth has only amplified and grown stronger.

Word-of-mouth is so powerful and impactful as customer trust is factored above all other forms of marketing. While 92% of people believe recommendations made from friends and family have the strongest ability to alter purchasing intentions, recommendations from others can still be very strong.

Word-of-mouth has the power to both attract and convert customers. Word-of-mouth is very good at raising brand awareness, and when used in the right places, can lead to a customer converting and taking that all-important action at the end of the buyer’s journey.

Customer reviews and testimonials are just one of the many ways a business can generate word-of-mouth. But remember, word-of-mouth isn’t just spreading positive experiences. Negative word-of-mouth can be just as influential for all the wrong reasons!

Other forms of generating word-of-mouth include:

  • User-generated content
  • Affiliate marketing
  • Influencer marketing
  • Referral marketing
  • Partner programs
  • Brand ambassadors
  • Social media

Using reviews and testimonials in content marketing


Now we’ve covered how impactful reviews and testimonials can be as a form of word-of-mouth, how can you implement them into your content marketing strategy? Here are a few ways you can:

Include on your website

One of the first places many businesses will add reviews and testimonials is on their website. Whether it be a separate page dedicated to customer testimonials or reviews on individual product/service pages.

You could also include them on your homepage, which is the page that will see the most traffic. You even have the opportunity of embedding reviews into your site from third-party sources, such as Google. If you have great reviews, why let them sit idle when they can be used to highlight the value and benefits your product brings for solving a problem?

Add to your blog

Including testimonials in your blog posts can be a tricky one as you don’t want them to overshadow your content or distract the user from digesting your message. Yet when placed correctly, testimonials can be a welcome addition to your blog posts. Consider including testimonials in the sidebar to prevent any distractions and increase the chances of a customer becoming more interested in your brand or product.

Social media

With so many users and the ease of sharing content, using testimonials and reviews on your social media pages is a sure way of influencing potential customers. When many will form an opinion about your brand based on what you post on social media, social media is an ideal platform for sharing your testimonials. Combine with your optimal posting times for maximum effect.

Case studies

Case studies are very similar to testimonials but written from a business perspective. For that reason, case studies don’t have as much influence on buyers. But there’s nothing to stop you from including testimonials in your case studies, especially in the results or outcome section.

Email marketing

If you’re sending out regular emails to your subscribers, consider including reviews and testimonials to help drive conversions. Emails that are sent to leads can have a much stronger and more meaningful impact when paired with testimonials that highlight the benefits or strengths of your product. Just make sure the reviews and testimonials are relevant.

Near call-to-actions

What better place to include reviews and testimonials than near to where a customer is going to act? Placing reviews and testimonials in a strategic location near your call-to-actions will help increase the likelihood a user will act and make that all-important click.

How to get reviews and testimonials

You can’t use reviews and testimonials in your content marketing if you don’t have any to start with. So, here are some ways you can start building up your reviews and gathering testimonials.

  • Ask your customers or clients after making a purchase, it’s estimated that around 70% who are asked to leave a review will.
  • Exchange testimonials with your clients
  • Encourage customers to leave reviews by offering an incentive. Be careful about this though as you could be breaking the conditions of some platforms, such as Google.
  • Use the reviews on your Google Business Profile alongside business directory and listing sites, such as Trustpilot, TripAdvisor, and Yell.
  • Conduct marketing research, such as surveys, to find out customers’ opinions
  • Use your existing praise from customers, but ask permission first
  • Set up Google Alerts to track mentions of your site and reviews on third-party sites, such as news reports or testimonials on other blogs.

Responding to reviews

It’s not enough just to get reviews. You need to take the time to reply and respond to reviews, whether they be positive (and especially) or negative. If you don’t take the time to respond to reviews, it may seem to your potential customers that you don’t care once they’ve purchased from you.

When responding to reviews, there are some tips you should consider to help develop a positive experience and build relationships with your customers. Whether you are responding to a positive review or a negative review, consider these tips:

  • Try to respond to the review as quickly as possible
  • Thank the customer for their custom and for leaving a review
  • Use the customer’s first name
  • Keep your reply short and sweet
  • For bad reviews, apologise and sympathise with the customer and acknowledge a mistake was made. Avoiding responsibility or denial only makes the situation worse.
  • Address the problem and try to provide a solution (where possible)
  • If there’s an issue, take the conversion to a private form of communication, such as email, chat, or phone)

Righting any wrongs is a chance to turn a negative into a positive. It also means you may not have lost that customer either. Correcting any mistakes and admitting responsibility shows you are open and honest.

You also can respond to reviews with your targeted keywords, such as your business name or products. Not only will you be building better relationships with your customers, but your SEO efforts will get a little boost too.

By dealing with the problem, a customer who left a negative review may be more inclined to stay with you in future. After all, it’s 7 times cheaper to retain your existing customers than to acquire a new one. Why not give customers a second chance?


Reviews and testimonials are powerful marketing tools that every business should consider making use of. Not only does it help in building trust and credibility, but the influence word-of-mouth has on altering buying intentions shows just how effective reviews and testimonials can be in your content marketing. So, why not get started?

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What Are The Benefits Of Digital Transformation?

This cannot be denied that “digital transformation” has been the major reason for the fundamental changes in the result of businesses. Also, the way businesses are operating, and the integration of digital technology in digital transformation have a massive role in it. In the modern world, organizations are gaining benefits from digital transformation. There are numerous businesses that are replicating big names just after witnessing the benefits gained from digital transformation in their organization.

Modernizing the legacy process, effective and result-driven workflows, safe and sound security, and maximum revenue is to name a few under the line of benefits of digital transformation. The following are the top benefits for all business types, must check them out!

Top Result-Driven Benefits Of Digital Transformation

Digital transformation has allegedly changed the perspective of organizations operating systems. The process of the operating systems undergoes 4 stages such as; systems, processes, workflow, and culture all are its part. However, by taking the advantage of workflow automation, AI, and machine learning companies are gaining potential leads and increasing customer retention. See what the other 8 benefits are:

Strengthen Data Collection

There is no use in collecting tons of customer data when the data is unreal or non beneficial. What’s the catch? The data provides the real benefit of optimizing, which can later be used for business prosperity. Here comes the digital transformation handy and it accentuates the system to gather the right data and incorporate it fully into the business which can raise the business bars to a higher level.

For the organization’s betterment, it is important to know how the customers’ data is collected, stored, used, and shared across the platforms. To maintain customer relationship management (CRM), you are advised to ensure customers that their data is safe and are under high security with automation.

Enhanced Customer Experience (CX)

Customers when interacting with automated and digital resources automatically expect a lot from them. However, for any business, the best it could do is to not let its customer down. The digital transformation unlocks efficiencies that give seamless, real-time, and intuitive experience to the customers. 

Digital transformation allows you to give your customers complete agency over their data privacy, which certainly leads to customer satisfaction. According to the Accenture reports, For the substantial business growth, customer experience CX has emerged as its key”, also, it says “increase in CX even by single point can lead to millions’ growth annually”

Boost Productivity

Hence digital transformation has been following the high-end technology advancements provided by automation, AI, and machine learning in this modern world. Therefore, in the organization, having the appropriate high technology can actually boost productivity. Wondering how? It actually takes up the responsibility of the manual tasks, and lets employees focus on more important tasks. Also, it can integrate data throughout the company and let the employee feel less burdened.

Forceful Resource Management

According to the sources, the average number of applications used in businesses in 2020 is about 900 — all kudos to digital transformation. Because it makes information and resources solid for the businesses, and also, protected. For business intelligence, digital transformation can integrate applications, databases, and software. 

Whether it is a finance department, marketing, or sales, each and every department has a sensitive data that requires a safety which can be driven via digital transformation. 

For an organization, to maintain its credibility in the market it is highly advisable to equip and optimize data with easy to use tools and help the team to make their work done properly.

Data Driven Customer Insights

For best customer understanding and customer needs — you being the business owner must create a business strategy that is customer centric and must fulfill customer needs. Also, for better customer insights the ideal way to do that is to have a safe and secure data set. 

How digital transformation helps in gaining the best customer insights? With the help of structure and unstructured data. Personal customer information falls under structural data, whereas, social media metrics is an unstructured data that help the business to drive more insights. 

In addition, the collection of data enables the strategies for the business to provide relevant and personalized content. 

High and Maximum Profits

Companies that go through the digital transformation process are more efficient and profitable; it also helps companies get noticed more.

However, according to the SAP Center for Business Insights and Oxford Economics, the companies that follow the digital transformation process gain more than the usual companies. The results are as under:

More than 75% of the companies are reported to have increased profits with digital transformation.

More than 80% of businesses say that they have increased their market share

With the digital transformation companies are earning 23% better revenue in comparison of their competitors

Uplift Digital Culture

Without a doubt, the digital transformation is encouraging a digital culture by tailoring the environment with the right tools. Also, these tools help to connect in a seamless way, in addition, it moves the whole organization to a new level of digitalization

Certainly, it helps the online businesses to take advantage of the benefits of digital transformation and keeps pushing the businesses to grow in a better way. One such example is upliftment in dropshipping businesses in different industries like clothing, pets, jewelry etc. lately which has gained tremendous interest and which is possible with the help of free tools like the Woocommerce and WordPress.   

Cost Savings

Last but not the least — cost savings. Which business would not want to save the cost? ALL OF THEM! Switching to digital transformation will not only save business costs but also time. Once you have switched to it, the integration of it would make work and business more efficient.

What Are the 4 Main Areas of Digital Transformation?

Many the thoughtful researchers and many advocate digital transformation in 4 areas. However, it is further categorized in the light of Microsoft and Association Success. Let’s have a look at both of them:

According To Microsoft:

According to Microsoft CEO Satya Nadella, CEOs should focus on these areas in digital transformation:

  1. Empowering employees
  2. Engaging customers
  3. Optimize operations
  4. Services and products

According To Association Success:

According to an article on, businesses should have 4 specific focal points when designing a digital transformation plan:

  1. A strategic focus
  2. A customer focus
  3. A culture focus
  4. A data focus


Data protection and safety is no longer an IT task, it shall be looked after by digital technology & MDM solutions too. Also, the companies are redefining their shape in the light of digital transformation. However, the businesses are seen gaining in many areas such as; data collection, improved customer experience, high cost savings, maximum revenue, and more. 

The post What Are The Benefits Of Digital Transformation? appeared first on noupe.

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