Archive for November, 2023

How to Understand Customer Needs Using Customer Success

We operate in a business space wrought with misalignment between business objectives and customer needs. It’s fascinating to see that while 69% of business leaders are pushing more budget towards personalization, 72% don’t actually consider customer needs in their personalization.

To that end, today I thought I’d give you a quick overview of some low-effort, high-return customer success tactics to better bridge the gap between you and your clients. 

Within business and SaaS particularly, meeting customer outcomes is consistently proven to be a key driver of growth. So let’s review how you can learn, understand, and adapt to service those goals.

1. Implement feedback forms throughout your product

Implementing context-aware product feedback forms represents one of the most efficient ways to get high-impact, low-effort feedback tied to specific product functionalities. By adding these short in-product surveys, you’re:

  • Giving customers every opportunity to voice their feedback
  • Enabling an understanding of how customers feel about specific features and functionalities
  • Allowing single users to voice their unfiltered feedback without going through the account owner
  • Reassuring customers that you value their opinions
  • Reaffirming that by implementing high-value feedback and then going back to notify the original customers who provided said feedback.

Here’s an example of a feedback form from Jotform that you can use inside the product:


2. Launch a voice of the customer initiative

If you want to go even further from in-product forms, you can build on those to design a full voice of the customer (VoC) program within your organization. A VoC initiative does wonders for company-wide customer success alignment, allowing you to efficiently boost retention and revenue with ease just by zeroing in on what actually matters for customers.

Here’s a breakdown of things to keep in mind for a VoC process:

One of the biggest advantages of a VoC initiative is that it keeps all relevant stakeholders in the loop and allows for increased velocity for deploying product updates. Just take a look at the simple steps of a typical voice of the customer program: 

  • gather the feedback
  • handpick the most insightful suggestions
  • forward those to stakeholders and those who can act on it
  • make related adjustments and changes
  • close the VoC loop by going back and informing the customer once you’ve reached a resolution or product update

Of course, the process will change based on your business specifics, but the core elements remain the same and can be applied at scale.

3. Proactively reach out based on account data

Proactivity is one of the great pillars of customer success. It holds customer relationships up by allowing CSMs to see potential issues before they happen.

Now, proactive engagement within SaaS can mean different things based on your engagement model and account specifics. The overall approach involves:

  • Setting up your customer success platform to monitor account activity and identify friction points.
  • Creating a trigger for your CS tool to notify you whenever those common friction points resurface for a specific customer.
  • Stepping in manually or through automation to check in with the customer and make sure they’re okay and not stuck mid-product flow.

The distinction between manual engagement and automated messages varies mostly based on the engagement model and CSM workload:

  • For high-touch SaaS, CSMs must step in manually and talk to the customer directly, preferably via their most common channel for communication.
  • For tech-touch and low-touch, automation flows can deliver solutions in a timely manner, but you should go one step further and ask customers if they’ve actually helped them or if they require the assistance of a real person.

4. Hold very high-touch onboarding and implementation meetings

For this point on our list, you need to be in that tech-touch-to-high-touch range for your engagement model. Otherwise, it may be a waste of your time and budget to attempt it for upwards of hundreds of accounts.

However, I believe high-touch onboarding to be essential when you’re in a type of business that services very demanding customers. Similarly, that’s also the case when you have a complex product or range of services. The more your customers have to work to get to their desired outcomes, the more you should be in touch with them during the onboarding stage.

Think of it like this:

  • There’s no better way to know a customer than to sit down and talk about their problems.
  • If you’re there with them as an ally in those initial stages, that relationship is only going to get better.
  • If you can ensure their product implementation works and serves their goals, they’ll easily turn into retained, ideally loyal customers.
  • The work to optimize onboarding into a positive experience will drive up your onboarding costs. However, it will also decrease your customer retention cost by a lot, so pay close attention to the balance and always remember retention is a constant effort and cost you need to support, while onboarding only happens one time per customer.

5. Use your customer success dashboards and analytics

Screenshot from Custify – CS dashboards section.

While customer success will get you far once it gets going, it won’t get nearly as far as it could without a proper customer success toolset. Here’s a list of the usual suspects for kickstarting your CS machine:

  •  A customer success platform with customizable dashboards and weighted health scores, allowing you to monitor customer activity in a goal-conscious way.
  • A comprehensive list of communications tools and channels at the ready: from email to Skype, Zoom, Slack, Discord, and anything in between. Make sure you do your research and are prepared with the appropriate channels.
  • Multiple ways for customers to request support: your SaaS users need to have ways to reach out at their disposal, from a live chat on the website and other support solutions set up and activated for their accounts.
  • A product tour solution for low-touch accounts: not every SaaS can afford lofty one-to-ones with customers during onboarding. For low-touch products and overextended teams, a product tour can mean the difference between your customers immediately churning and becoming loyal.
  • Account tools that prevent involuntary churn: a good portion of customers that leave do so passively due to expired payment options or because they simply forgot to renew. To actively prevent this, try using an account updater tool as well as dunning emails.

6. Encourage customer reviews and read what customers are saying

Last but definitely not least, you should encourage your customers to leave reviews on platforms such as G2, Capterra, and other similar ones. That way, you’re not just attracting new clients by putting the spotlight on you and growing your online presence; you can also use that feedback (which, by and large, tends to be brutally honest) to better understand customer needs and get to work improving your product.

Even if you don’t encourage customers to leave reviews, they might do so anyway. So check common review places and even the uncommon ones. Many SaaS make the mistake of ignoring reviews that don’t come through the usual channels – such as Google Maps reviews.

Summing Up

Putting customer needs ahead of your own in SaaS is not easy. Because of our bottom line and the KPIs assigned to us, it’s easy to start with what we want and try to get the customers to help us deliver. But it’s not a good way of doing business. Instead, we should actively help customers achieve their outcomes and, by extension, complete our own goals. Successful customers will always bring in more ROI than those left to their own devices – a simple 5% increase in retention rate has been shown to drive up profits anywhere between 25% and 95% (State of Customer Messaging in 2023). So, how are you making sure your customers’ needs are heard?

Featured image by Judy Beth Morris on Unsplash

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Beyond Banking: How Mobile Wallet Apps Are Bridging the Financial Inclusion Gap

Financial inclusion ensures that individuals and businesses have access to useful and affordable financial products and services. These services help them meet basic needs, protect against vulnerabilities, start or expand businesses, and invest in the future. 

However, according to the findings of World Bank, about 1.7 billion adults globally remain unbanked. Most of them live in developing countries and survive on low incomes. Lack of access to financial services exacerbates poverty and inequality while constraining inclusive economic growth.

The financial inclusion imperative

Financial inclusion is especially critical for emerging economies, home to 85% of the world’s unbanked population. Expanding access to these markets carries massive socio-economic benefits. McKinsey estimates that bringing the full unbanked population online could boost GDP across all emerging markets by $3.7 trillion by 2025. Financial access empowers people to save securely, invest in health and education, manage unpredictable income flows, launch small businesses, and gain resilience against shocks – all crucial for prosperity.

However, traditional banking leaves large swathes underserved due to deficiencies in reach, cost structure, accessibility, and customer experience. This makes a compelling case for banks and NBFIs (non-banking financial institutions) in emerging markets to harness mobile phones and digital financial services to responsibly expand access.

Adopting integrated eWallets can help providers rapidly on-board customers with basic KYC, make transfers vastly more affordable via interoperable payment rails, customize experiences to local contexts, and responsibly bring unbanked groups like women, migrants, and gig workers into the formal financial system. This includes leveraging alternative data sources to qualify credit invisible based on cash flow patterns. Such initiatives aligned with account aggregation services hold the key to genuine financial inclusion at scale in emerging markets.

Financial inclusion: Challenges to overcome

Improving financial inclusion is also badly needed for sustainable development and inclusive economic growth globally. Yet many barriers still exclude large parts of the population, especially in emerging economies, from access to basic financial services. This exacerbates inequality and constrains prosperity.

Barriers that hinder financial inclusion include:

  • Lack of physical access. People in remote areas don’t have access to bank branches.
  • Affordability. Minimum balances and service fees are beyond low-income budgets.  
  • Exclusivity. People without ID proofs or credit histories don’t qualify for accounts.
  • Low awareness and trust. Many doubt traditional banks serve the interests of common people.

However, digital financial services delivered via mobile phones can help bridge these gaps at an immense scale across emerging markets. Solutions like mobile wallets, payment rails, and agent networks can circumvent traditional barriers around cost, documentation, distance, and trust to promote inclusion.

Realizing this potential requires coordinated efforts between banks, NBFIs, governments, regulators, mobile operators, and fintech partners. By working together, they can build seamless enablers to expand the reach and capabilities of mobile-powered financial services. The result will be bringing billions more individuals and micro, small, and medium enterprises into the inclusive umbrella of responsible digital finance.

Digital Technologies Offer a Solution

Recent advances in digital technology provide an opportunity to rapidly expand financial inclusion. Smartphones, mobile internet connectivity, biometrics, big data analytics, blockchain, and cloud computing can circumvent traditional barriers.

Particularly impactful are mobile money wallets that let users store, send, and receive funds via basic mobile phones. Launched around 2007 in Kenya, such services took off globally this past decade. As per the GSMA State of the Industry Report on Mobile Money:

  • The number of registered mobile money accounts grew by 43 million globally in 2021 to surpass 1.35 billion. 
  • The total value of transactions hit $1.1 trillion, up 20% from 2020.
  • Sub-Saharan Africa accounted for the most growth, reaching 548 million accounts. However strong uptake continued in South Asia, Latin America, and MENA.

This positions mobile wallets as a potent solution for driving financial inclusion in populous emerging markets.

How Mobile Wallets Bridge the Inclusion Gap

Mobile wallets help underserved people enter the formal financial system in several ways:

  1. Easy Sign-up
  • Opening a mobile wallet only requires a basic mobile phone and SIM card. No paperwork or credit checks are involved.
  • Mobile operators leverage existing data for digital KYC during activation. This eases entry for those without IDs.
  1. Accessible Payments
  • Users can transfer money, pay bills, and shop digitally via basic USSD menus or starter apps.
  • Being network-based, wallets work on all types of phones. Agents assist new users unfamiliar with menus.
  1. Affordable Services 
  • Transacting via mobile wallets costs a fraction of using cash or bank transfers.
  • Most wallet apps allow micropayments, micro-savings, and microinsurance for people with irregular incomes.
  1. Localized Experience
  • Wallet apps now support multiple languages and voice assistance for wider adoption.
  • User workflows mirror local payment practices rather than bank transfer norms.
  1. Impact on Financial Inclusion

An IFC survey covering 5 Sub-Saharan countries found that access to mobile money services significantly improved financial resilience:

  • 53% of female survey respondents reported increased financial autonomy and safety.
  • 65% could now make emergency payments during income shocks or disasters.  
  • 15% of enterprises increased wages and hired more employees.

As this data shows, mobile wallets empower underserved communities in line with key financial inclusion goals like gender equality, resilience to poverty, and enabling entrepreneurship.

Challenges in Scaling Mobile Wallets

While mobile wallets dramatically boost financial access, some barriers slow their growth:

  1. Need for smartphone compatibility. Feature phones still dominate emerging markets. Entry-level wallet apps need to add robust smartphone experiences.
  2. Dependence on mobile operator distribution. Telco exclusivity limits interoperability. Third parties should be allowed to harness the technology.
  3. Security and compliance concerns. Rapid user growth makes wallets vulnerable to cyber fraud and money laundering. Robust safeguards are essential.
  4. Viability beyond cash-in and P2P payments. Adding value-added services can grow revenue streams beyond commissions on deposits and transfers.

What does the future hold for banking and mobile wallet apps? 

The mobile wallet revolution has come a long way in a decade but remains a work in progress. Some developments to watch for:

  • Growth of financial super-apps. Super-apps like Grab, Gojek, Paytm, and M-Pesa go beyond payments to aggregate services ranging from lending to insurance. Their scale can profitably expand financial access.
  • Global interoperability. Systems like Mowali enable mobile money interoperability across geographies. Seamless global money movement can accelerate financial inclusion.
  • Central bank digital currencies. Government-backed digital currencies aim to make digital payments universal. Policy coordination is needed to synergize CBDCs with mobile wallets.  
  • Banking as a service model. Open API infrastructure gives third-party managed access to bank capabilities. This allows nonbanks to use bank-grade rails to enhance mobile wallet security, speed, and versatility.


Mobile wallets have already delivered a seismic shift in financial inclusion over the past decade. And the technology still holds immense disruptive potential to achieve universal financial access.

Realizing this would require coordinated efforts between banks, governments, mobile operators, and technology partners. Working together, they can maximize wallets’ coverage, capabilities, and interconnectedness at scale.

The result will be bringing billions more individuals and micro, small, and medium enterprises into the inclusive umbrella of digital financial services. This can significantly contribute to global targets around alleviating poverty, boosting prosperity, and promoting equality.

Featured image by Emil Kalibradov on Unsplash

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Smart Ideas to Boost Your Real Estate Business in 2024 and Beyond

The real estate market has always been seen as a very competitive arena. These days, though, when we are still experiencing the effects of the post-pandemic boom, endless technical innovation that put this sector on a very fast track, and overall scarcity of housing options these claims feel more true than ever in recent years.

All these things mean that the real estate companies who want to stay afloat will need to shake up their strategies and attack the market head-on.

But, you know who they say – if you want to succeed you need to work smarter and not necessarily harder. And that is what this article is all about. Let us take a look then at some of the smart ways to boost your real estate business in 2024 and turn your company into a force to be reckoned with.

Look for more obscure, off-market properties

Yes, as we said, the real estate market is truly competitive, but the moment when it truly turns into a grind is when properties enter the wider market usually through regular channels like Zillow or MLS. Your goal should be to look for off-market properties (the so-called pocket listings) and be the one to make the first offer. These requirements take a lot of footwork and good connections. So, it is best to make a plan for both these requirements, break them up into measurable goals, and start working as soon as possible. Once you lay down the foundations uncovering new gems will take less time.

Streamline the communication channels

People don’t like to waste time, especially when they are plowing through countless listings and staying in touch with several real estate services. That is why you need to keep your communication channels streamlined, effective, and on-point. Start by overhauling your website and hesitate to use tried and true resources like customized WordPress themes. Leveraging chatbots that will keep the conversation going 24/7 is not a bad idea, either. Also, be quick to respond to messages and keep your social media profiles active. If necessary, hire additional staff to handle these critical obligations.

Tap into the niche markets

This was always one of the easiest ways to get access to more focused groups that are incredibly motivated and easier to convert. In order to discover these niches you will, however, need to pull off a short market research. But even if you take a brief look at the current offer of apartments for rent you will see the luxury and sustainable properties are picking up a lot of traction. The rise of remote workforce signals that the rural properties as well the apartments with built-in co-working spaces will experience a similar boost. So, focus on such small niches and try to become the dominant force in them.

Image by Freepik

Educate the audience

You will do that by starting a blog about the real estate market, including FAQ sections for your website, engaging in content marketing, and so on. This simple move will create numerous benefits. For a start, you will turn your brand from yet another online listing to a place where people come to learn. This will, in turn, open the way for new conversions. Second, you will transform your brand and give it a new, more authoritative position in the market. Third, you will start nurturing an educated pool of consumers who may find more value in your services. All these perks are simply invaluable.

Stage the properties to be more welcoming

Now, this trick is old. But, it’s so old people started paying very little attention to it. Be that as it may, sparking the curiosity of potential buyers and renters by presenting the property through various use case scenarios does create a strong emotional connection. And emotional states have a very strong effect on purchase decisions. But, don’t go overboard. The clients should be presented with options that spark imagination. You don’t want to imprint your ideas on them or you may break the illusion. Also, make the properties clutter-free. Nobody wants to see others’ stuff in their future home.

Encourage positive reviews and referrals

People tend to put most trust in the opinions of their peers. That is why you should do everything in your power to encourage positive reviews and referrals. In the first case, you can use website prompts and offer some small incentives for clients who post their opinions. Referral programs are a bit more complicated since you are selling goods with high turnaround. But, offering referral gifts, giving exclusive offers, using branded materials, and requesting referrals on your site should help you pass these hurdles. Be sure, though, to follow up with all leads even if they are not prospective.

Prioritize your customers’ needs

Last but not least, we would like to point out that, when dealing with competitive markets, real estate businesses usually tend to make things more streamlined for them. You should go the other way around and prioritize the needs of your clients at every single instance of the sales funnel. So, put more effort into customer care and deal with increased workload with better scheduling and time management. This method will not turn the fortunes of your company overnight but it will bear fruits in the long run. This level of attention will also open the way for a higher number of repeat sales.

We hope these couple of suggestions gave you a better idea about the strategies you can use to make your real estate company leaner, more proactive, and overall more effective. As we can see, very few of these ideas require heavy investment – in most of the cases you will simply need to refocus your existing resources. But, these small changes can make all the difference in the world in terms of your performance. So, roll up your sleeves and start the overhaul now.

Featured Image by gpointstudio on Freepik

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Navigate The AI Chatbot Landscape With ChatGPT And Its Rivals

ChatGPT entered the digital world like a tornado. To some, it felt like it came out of left field. Users were utterly surprised by its relevance and the efficiency it brought into people’s lives. 

But one thing’s for sure. It’s changed the internet and tedious workflows forever. 

Marketers can now generate ad copy and brainstorm social media content (even create a full-month content calendar) with a few simple clicks and a prompt. Combined with the abundance of no code tools out there, ChatGPT can do wonders for any workflow.

However, in the rapidly evolving landscape of artificial intelligence, ChatGPT comes with its own limitations. For instance, it can’t source information from the internet without the help of a plugin. 

That’s why we’ve curated a list of ChatGPT alternatives to help you find the right technology to improve your most mundane workflows. 

Let’s dive in. 

1. Microsoft Bing

Microsoft Bing enables smarter web search and AI-generated responses

(Image Source)

Internet browsers can advance their search with Microsoft’s Bing AI chatbot to get concise, AI-generated responses. This tool is powered by GPT-4, and it provides advanced responses in three major styles:

  • Creative: The primary focus is storytelling.
  • Precision: The goal is to provide more accurate information.
  • Balanced: Unlock the balance between creative and precise.

Microsoft’s Bing AI is on a journey to redefine the search experience, making it more personalized, relevant, and intelligent. The goal? To beat out Google Bard with a wide range of features. 

Key Features:

  • Bing Chat lets you frame answers, ask follow-up questions, ask summaries, and make comparisons.
  • Bing Compose generates AI-based texts to help you draft emails, speeches, poems, short stories, and blog posts.
  • Bing AI provides real-time weather updates and news based on a user’s search.


  • Offers advanced features like spell correction, image search, and entity recognition.
  • It comes with an easy-to-use and install API.


  • The response time is relatively slow.
  • It generates fewer search results compared to Google.

2. ChatSonic

ChatSonic, a ChatGPT alternative to generate high-quality and contextual content

(Image Source)

ChatSonic, an advanced AI tool, is a good alternative to ChatGPT as it creates hyper-relevant and high-quality content in collaboration with Google search. It’s powered by GPT-4 artificial intelligence technology, so it’s less prone to errors. 

This tool is also efficient at creating image-based content on command.

Key Features:

  • Allows voice-based conversation and can generate images, PDF, or Word documents.
  • Offers an extensive prompts library with 1000 experts and community-vetted prompts.
  • It lets you craft digital art with Chatsonic’s AI image-generation feature.


  • Easy access to up-to-date and factual content creation.
  • It provides user-friendly collaboration capabilities.


  • The voice commands feature sometimes misinterprets the commands.
  • Can’t catch the user’s expected tone or voice.
  • It’s not as accurate as other tools on the list.

3. Jasper AI

Jasper AI is a writing assistant that lets you automate content creation

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Often, chatting with artificial intelligence tools feels difficult and robotic. But with Jasper Chat, these conversations with AI feel human. It keeps it simple and fun. 

Command your friendly AI-powered chatbot to generate ideas, rephrase your content, or even tell a joke.

Key Features:

  • An AI-powered chat that also offers plagiarism detection.
  • It provides rich text editing and speech recognition.


  • It’s user-friendly and responds faster.
  • Integrates with G-Suite, Zapier, Make, Webflow, and writing assistants like Grammarly and SurferSEO.


  • It has an overwhelming design compared to other software like Writesonic.
  • Sometimes, it shows irrelevant information.

4. enhances your content creation process

(Image Source) provides a comprehensive solution for sales and marketing virtual assistants. This tool is perfect for marketers who want to enhance their content creation process and speed up their processes.

For example, you can generate content ideas and captions for social media posts to elevate your social media content planning.

Key Features:

  • Guarantees a consistent brand identity in your AI-generated content with the Brand Voice feature.
  • Helps analyze and refine ?writing prompts to speed up content ideation.
  • Reuses important data by adding texts or uploading files to Infobase.


  • It provides top-notch AI-generated content compared to other software.
  • It has a user-friendly interface.
  • It’s highly customizable.


  • Sometimes, it generates inaccurate copy.
  • Comes with a learning curve.
  • Pricing isn’t competitive.

5. OpenAI Playground

OpenAI Playground is a ChatGPT alternative powered by GPT-3 technology

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OpenAI Playground is an online platform powered by a diverse set of models (GPT-4, GPT-3.5, GPT-3) for developers, researchers, and anyone interested in exploring the world of OpenAI language models.

Though this tool works like ChatGPT, it provides much more advanced options.

Key Features:

  • Allows the user to adjust the settings and preferences of the chatbot.
  • Handles different formats of inputs like writing a poem, summarizing documents, translating a sentence, etc.


  • Provides different types of language models to choose from.
  • Lets you upload audio commands
  • Has a good accuracy level
  • Offers great flexibility.
  • Fast response times.


  • Faces glitches when ?demand and usage are high.
  • Training data cuts off in 2021. 

6. YouChat

YouChat is a ChatGPT alternative powered by GPT-4

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YouChat is an AI chatbot by You search engine. The GPT-4 model powers this chatbot and can be used for various purposes, such as asking questions, getting information, and even for education or entertainment. 

This application is continuously improved and updated to enhance its user experience.

Key Features:

  • Provides citations, multimodal search, and real-time data.
  • Conducts conversational web searches like Google.


  • It comes with intuitive and quick online searches.
  • It responds quickly and is up-to-date.
  • It provides free access.


  • Doesn’t give citations and source links for every answer generated.
  • Doesn’t provide AI-generated images.
  • Integrated with limited applications.

7. Perplexity AI

Perplexity AI is a free tool powered by OpenAI's GPT

(Image Source)

Perplexity AI is another straightforward alternative chatbot to ChatGPT. Its intelligent search engine offers exact and complete responses to the user’s queries. 

Perplexity AI provides up-to-date information in real time. OpenAI’s GPT powers this tool and offers GPT-4 for its paid users.

Key Features:

  • Comes with contextual awareness, delivering more relevant and accurate information.
  • Cites all the information with URLs to provide the answer.


  • It comes with a mobile app that features voice search, supports numerous languages, and allows the saving and sharing of questions and answers.
  • It allows you to do follow-up queries with an AI chatbot.
  • It comes with a friendly and intuitive user interface.
  • It provides source links.


  • Doesn’t have previously generated responses.
  • Experiences plagiarism issues.

Speed Up Your Workflow with ChatGPT Alternatives

AI chatbots like ChatGPT have transformed how people work.

Although ChatGPT has opened the doors to a much more efficient workflow, it can’t deliver everything you need to streamline your workflow.

So, choose the right ChatGPT alternative from the list of tools we shared with you above and speed up your work processes. As they say, work smarter, not harder!

Featured Image by Mohamed Nohassi on Unsplash

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An Essential Guide to Membership Management Systems for Organizations

Many businesses around us operate on the membership management business model. Spas, gyms, fitness centers, eLearning platforms, and community management organizations all need to manage their customers as members. When it comes to community members, organizations need membership management systems. 

In this article, we will help you understand why membership management software is important for any business.

What Is a Membership Management System?

Businesses like gyms, clubs, and fitness centers that need to manage members have different business processes. To manage these processes seamlessly, SaaS companies have introduced membership management software. This software acts as a central system to manage billing, payments, and records of all members.

These systems also include features like a member database, payment processing, automated renewals, event management tools, and communication channels, providing organizations with a cohesive and organized approach to overseeing their membership base. By automating routine tasks and consolidating data, MMS empowers organizations to focus on fostering member engagement, improving communication, and ultimately, driving the success of their community or group.

Key Features of Membership Management Systems

A number of elements are included in Membership Management Systems (MMS) in order to streamline and improve the administration of organizational memberships. It is vital for organizations seeking to optimize their membership management procedures to comprehend these fundamental elements:

Member Database

The most important feature that any membership business needs is the management of data. On this, no business can compromise. So, membership management software offers data security. It helps keep customer data secure. Also, membership management software is mostly cloud-based, and the cloud has its own security mechanism to help users keep the data of all members secure and encrypted. 

Payment Processing

Doing payment processing accurately is very important for membership businesses. Just like any other business, membership businesses need to do billing as well as payment processing. Top payment gateways are integrated with the membership management system so that payments can be processed with ease. Today, even more than one payment gateway is integrated with the Membership Billing and Management software so that if one payment gateway is somehow not working, then the other one can process payments and there may not be any hurdles in the process. 

Automated Renewals

Gyms, salons, fitness centres etc. when offer memberships, they offer monthly, weekly, or yearly programs. When this time period ends, they look for a system that can help them renew membership programs for their members. So, membership management systems allow them to do that seamlessly. 

Event Management Tools

Members are more like communities. Gyms and fitness centers that offer memberships need to conduct certain events to keep their community of members engaged. Membership management software offers features to conduct and manage such events. Even tools to manage events can be integrated with the Gym Membership Management System. For instance, there are various calendar applications and tools that can be integrated with membership software to manage dates of events throughout. 

Communication Channel

All businesses that cater to members need to engage with their members continuously. This membership engagement helps them retain their members for a longer duration. And the base of engagement is the channel that you use for communication with your customers. Membership management software offers you communication channels so that you may engage better your customers. 

Future Trends in Membership Management Systems

Technology is changing rapidly. Membership management systems are part of this tech world so it is important to know future trends that can help you thrive better.

Artificial Intelligence (AI) Integration

Today, all businesses are looking forward to incorporating AI so that they can stay progressive and they may not be left out of the changing trends in the digital arena. Club membership management systems can also integrate with AI algorithms. If you opt for one such membership management software, the chances to grow and stay ahead increase in the long run.

Mobile First Solutions

In the rapidly changing landscape of Membership Management Systems, an important trend is the shift towards mobile-first solutions. After identifying the increasing reliance on smartphones for daily activities, membership management systems are adapting to provide members and administrators with on-the-go accessibility. Mobile-first interfaces prioritize responsive design and intuitive navigation, ensuring that users can effortlessly engage with the system from their mobile devices.

Data Analytics & Decision Making

Today, every business needs analytics and predictions based on which they make business decisions and choices. Membership management software utilizes customer data so that you may get useful business insights that help in beating the competition and leaving competitors behind. These predictions also play a role in helping companies make informed and money-making decisions. 

Integration Compatibilities

Another trend is the integration capabilities. Advanced membership management software can integrate with a plethora of applications and software. You also need to look for one such platform that can integrate with other software. Integrations with other software and applications increase the capabilities of the system. Every business needs to have such a system that offers a range of functionalities and features. 

If you are looking for a membership management system, then SubscriptionFlow is your go-to option. It offers all the necessary features that businesses usually look for. Also, it is a futuristic option because it enables businesses to thrive better in the future. To make a better decision, always jot down your business needs first so that you may invest money in the right tech stack. 

Featured image by Mick Haupt on Unsplash

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