Archive for February, 2023

How to Set Up a Community Platform for your Product

To convince people to try your solutions, you can’t simply pitch them your product and expect it to work. 

Customers don’t make buying decisions on a whim anymore. So, despite the brilliance of your marketing campaigns, it’d be difficult for you to dictate the buying decisions of your target audience by defining what’s best for them.

Around 50% of customers prefer brands that offer inclusive experiences. And that’s why businesses today strive to engage their respective audiences via two-way communication rather than sending bland marketing messages.

This is where the concept of a community comes into play. Building a community enables you to engage your respective audience by helping them find answers to their questions or the information that they seek.

With a community built around your product, you’re not pitching your product directly to your customers but rather catering to the concerns of the intended audience and helping them find a solution fitting their needs.

This helps you gain the trust of your target audience and build authority in your respective niche.

Here’s how you set up a community platform for your product.

Set Clear Goals

The first step to creating a community for your product is identifying what you wish to achieve from it and setting clear goals in accordance with that.

There can be multiple goals that you pursue but it’s highly recommended that you keep the list short. This will make it easier for you to translate your efforts into outcomes and gauge the impact of the community in general.

For this, you’d have to design and deploy well-thought-out key performance indicators to assess the value generated by your community and its contribution to the buyer’s journey.

Since we are setting up a community for a product, the core objectives here would be getting traction from a relevant audience and capturing quality leads to fuel conversions.

Furthermore, you can also minimize churn and maximize retention by addressing the queries and concerns of the existing customers through your community.

Define Community Guidelines

When creating a community for your product, it’s essential to lay out some ground rules to be followed by members or participants.

For this, you’d need a team of trusted and reliable moderators whose responsibility would be to make sure that the rules are justly implemented and followed by community members.

The goal here is to create a platform where your current and potential customers can interact and share their experiences concerning your product. This is user-generated content and it has the power to influence the buying decisions of 90% of customers.

However, for this to work, you have to ensure that your community is an ideal place for healthy interactions and discussions about your product by implementing certain rules.

The rules would apply to members, moderators, and other administrative roles in the community clearly defining the do’s and don’ts of community participation and management.

Select Community Type

Before setting up a community for your product, you should select the type of community best suited to your needs.

There are two types to choose from. The first one is a social community platform. Here, you leverage social media platforms like Facebook or Reddit to create a community around your product.

The second type is becoming a branded community platform. Here, you don’t rely on third-party platforms but rather create an independent community.

There’s no right or wrong here as there are pros and cons associated with each type you choose to go with. So, it all comes down to which method serves you the best.

You’re not charged a single penny for leveraging social media platforms to build your community. So, creating a community can be cost-effective. Plus, Facebook alone has over 2.45 billion active users – making it easier for you to reach out to the masses.

However, there’s a flip side to this. You’d have minimal control or authority over things as you may be the owner of your community but you don’t own the platform it’s hosted on. So, you’d have to play by the rules set by platform owners to keep things going.

The same goes for the second option. Setting up an independent community can be costly and may require a lot of effort to attract new members. However, you’d have complete control and authority over the platform.

You can also choose to go with both options. However, managing an independent and social community at the same time can be overwhelming. So, it all depends on what your requirements and preferences are.

Define the Roles

If you’re a startup or just getting started with your business, you can create a community from the ground up and start managing it yourself. Here, you’d be wearing multiple hats and be the only stakeholder.

However, as your operations grow, you’d have to create different roles for your community to keep the needle moving.

This generally happens when you realize that you’re spending more time managing your community than growing your business. So, it’s best that you start delegating.

You’d need moderators for your community from the get-go. For this, you can turn to your reliable veteran community members and assign the said roles. However, to grow your community and manage its operations, you may need to hire a community manager.

You’d also have to engage personnel representing your marketing, sales, and support teams. The marketing team would be responsible for promotional activities, sales personnel would be striving to generate and convert leads, and the support team would be catering to product queries.

Set Up the Community

With the completion of all aforesaid steps, the setup process for your community officially begins.

As per the set parameters and the options you’ve chosen to go with, you’d start setting up your community as an independent entity or by leveraging a third-party platform. In either scenario, here are a few things to consider when setting up the community:

  • Tell people your story
  • Showcase the community’s essence by adding a brief description
  • Add contact details
  • Add a cover image with your message, tagline or visual identity. 
  • Add community guidelines
  • Add answers to FAQs
  • Add an announcement section
  • Add tags for relevant topics
  • Display association with your business page or site
  • Add call to action
  • Test the signup process
  • Setup onboarding or welcome messages

Activate the Community

When you create a community for your product, you don’t just set it up and leave it there. You have to activate it by engaging a relevant audience. And for that, you’d need a stellar content strategy.

According to 72% of marketers, content creation is the most effective SEO tactic. So, it enables you to get noticed and bring traction to your community organically, especially if it’s an independent platform.

Content not just helps you attract new members but also keeps the community alive by facilitating discussions among the members.

Just ensure that the content you share in the community is relevant and exclusive. This would make people stay active in the community and keep coming back for more.

It’s a Wrap

There you have it. The 6 easy steps for you to set up a community platform for your product. Creating a community around your product enables you to connect with a relevant audience and generate awareness.

So, it’s highly recommended that you have one and with the aforesaid steps, you can easily get started.

Featured Image by Kylie Lugo on Unsplash

The post How to Set Up a Community Platform for your Product appeared first on noupe.

5 Ways to Improve Your Marketing Project Management

Every noteworthy CEO considers sales their business’s lifeblood; you won’t have said sales without strong marketing project management.

Ineffective marketing managers tend to tunnel their vision on micromanagement, such as content and goal creation, which shouldn’t be the case. More often than not, teams that execute different tasks with consistent levels of high efficiency generate the most increased traction.

To excel in your campaigns’ marketing strategies, we’ve compiled ways on how you can improve your marketing project management.

Initiate Your Marketing Project

You should always initiate your marketing projects with goals and requirements in mind, whether for the holidays or advertising campaigns. Below are some of the steps to do this.

Define Your Goals for Projects 

Any project, not just those concerning marketing, should always begin with goal setting. A 2022 marketing report revealed that marketing teams that set practical goals have a 376% chance of being more successful. 

This step can include general goals, such as choosing the right lead generation strategy or social media traction.

You’d also be wise to keep your goals specific, measurable, accurate, realistic, and time-bound, or SMART for short. These goal qualities ensure you don’t bite what you can’t chew.

For example, you want your current marketing campaign to increase your website’s conversion rates. Instead of simply saying that, try putting it this way: increase our website conversion rate by 75% by the third week of the project’s implementation.

Define Project Requirements

After setting goals for your project, you should now define the necessities to attain those goals. This could include staffing, software, and other logistics. You should also try to look at contingency requirements such as additional funding, as it could be handy for unexpected events.

Try inflating the number of countable necessities by a bit for emergencies. If you think you’ll need ten reams of bond papers for your posters, you can add one more in case one ream gets wet, or you misprint something.

Plan Your Marketing Project 

This step is where you include the nitty-gritty bits of initial project management, such as resource assessment, project scheduling, and task allocation.

Assess Your Resources

After you’ve defined your project’s requirements, you should check if your present resources can fill the necessities. If not, you should check for possible adjustments without compromising the quality of the outcomes.

These adjustments could come from hiring new staff or purchasing new software to accommodate your project. Think of them as investments that could benefit your company in the long run.

You should also never cheap out on crucial components of a marketing campaign since the outputs heavily reflect your company’s image. 

Seek Investments to Complete Your Project  

Of course, you’ll need funds to fulfill any type of project. There are many different types of investments that you may seek.

For example, you can try directly investing in a high-yield savings account that provides interest rates significantly more than the national average. The higher interest rates enable you to save up for your project’s long-term necessities.

Alternatively, you can opt for a conventional savings account should some of its perks, such as ease of access, be important to you.

You can also invest in a certificate of deposit (CD). This savings account is among the safest ways of investing since it pays interest to the issuing bank in exchange for holding a specific amount of money for a particular time.

CDs are particularly useful if you know that your project will go on for a period long enough for you to need some additional funds after the maturity date set forth.

Then, there are money-market funds, mutual funds that invest in fixed-income assets with short maturities and minimal credit risk. These are good if you’re looking for higher returns than a high-yield savings account with comparable risk. The short maturity also makes it suitable for immediate marketing campaigns.

Suppose you’re looking for more immediate funding solutions. In that case, you can try taking a business line of credit, a revolving loan that provides you access to a pool of money you can gradually use to cover short-term company requirements.  

You can also take other loans, such as business loans. Contrary to a business line of credit, a loan immediately gives you a lump sum of money instead of having the funds gradually.

Schedule Your Projects

Setting a timetable to keep track of things is also an effective way to manage your marketing projects. You could do this via a physical calendar in your office or a virtual calendar through productivity-boosting applications such as Trello or Google Workspace.

You should also ensure that your team accomplishes their tasks before the deadlines. You could ask your team about their initial expectations on how long they can finish their tasks, giving you a better time projection.

You can also look at past time frames to give you a better idea of how fast the team can accomplish one task. Was a two-day leeway not enough to finish a design template? Consider adding a day or more to it.

Break Out Your Projects Into Tasks

Keeping bigger tasks into bite-sized deliverables keeps your team from feeling overwhelmed. This also makes it easier to track overdue tasks and solve them as soon as possible.

For example, you could break your advertising campaign project into smaller tasks such as initial brainstorming, email creation and sending, and design creation. If this still proves overwhelming for them, keep it even smaller.

Assigning tasks to the most appropriate person should also be your team’s norm. You wouldn’t give graphic design tasks to those without experience in the field, right?

If you don’t know your team’s strengths yet, it won’t hurt to ask them directly about it. After all, including them in the planning process makes things easier for you.

You can still assign untrained teammates to tasks that they have no initial experience with. However, this can only be efficient if you schedule a training period before your campaign starts. Training them in the middle of your campaign can put things on hold. 

Execute Your Marketing Project

Once you’ve finished planning your project, it’s time for its execution. Below are some steps on how you can do it.

Create, Publish, and Share Your Content

Creating your content shouldn’t be your main focus if you’re the project manager. After all, you must have a more unmistakable look at the bigger picture. You should only direct your assigned members with what you want to see in the final content while also considering their insights. A project management slide helps to easily present the assigned tasks and the plan among your peers.

After refining the drafts, you can now publish them through the proper avenues. It can be a good idea to share it with your partnered companies, personalities, or retailers online. Alternatively, you can send them physical posters for distribution if you’ve included that in your marketing deck. 

Monitor Marketing Project Progress

You should keep Murphy’s Law in mind when monitoring your project’s progress. It says that “anything that can go wrong will go wrong,” and unfortunately, this is true most of the time.

Practice reviewing your marketing project’s progress every day. You can designate some members as task leaders if you have a big enough team to report daily progress. This way, you can solve a problem at its roots before it grows so much that it halts your operations.

You could also use tests to gauge your content’s effectiveness. You could try heatmap testing to show you which part of your website gets the most traction.

Try to look at the available metrics to see which content gets you the most interaction, and try focusing on that. 

Close Your Marketing Project

Once you’re content with your goals or have finished your targeted timeframe, it’s time to close your project and move on to a new one. 

Measure the Project’s Impact on Your Goals

After a closed marketing project, you should measure its effects on your company. Examine all available metrics since Day 1 and compare them with your previous marketing projects and this project’s initial goals. 

Ask yourself if you’ve met this project’s initial goals, if this project is more effective than the last one, and if there are other improvements you can work on.

Try also to see your posted content and look at what got you the highest web traffic and interactions, generated the most lead conversions, and sold the most products. If you’ve already adjusted your efforts while monitoring your marketing progress, try to compare the differences before and after. 

Taking Marketing Project Management to Another Level

Project management, more so with marketing, can be challenging. Fortunately, the tips we’ve shown you today make you better equipped to handle a marketing project. 

However, there isn’t a one-size-fits-all in project management– you’ll learn which styles suit you best along the way. Nonetheless, you’d do well to start with these tips as your framework. 

You should also remember that keeping communication lines open with your team will benefit you more than any project management tools

Featured Image by Jason Goodman on Unsplash

The post 5 Ways to Improve Your Marketing Project Management appeared first on noupe.

How To Use Recurring Emails to Bring Consistent Revenue

Recurring emails are an essential part of any email marketing strategy. They are a powerful tool for marketers looking to build long-term relationships for their businesses with their customers. Recurring emails keep the communication ongoing, thus contributing to recurring revenue generation. In addition, these emails are automated, that is, sent automatically at pre-determined intervals, making them a convenient and efficient way for businesses to engage with customers. In this article, we will explore the benefits of recurring emails and tips on leveraging them to scale up the revenue generated from your email marketing efforts. 

Benefits Of Recurring Or Periodic Emails 

In order to understand the purpose of a solid recurring email strategy, let’s first explore the many benefits of sending recurring or retention emails. These emails offer a wide range of benefits for businesses, including:

  1. Build Long-Term Relationships

Recurring emails allow you to build long-term relationships with your customers. By staying in touch with your customers on a regular basis, you can foster brand loyalty and trust. In addition, you can use recurring emails to share updates, provide valuable content, and offer promotions and discounts to customers.

  1. Maximize Customer Lifetime Value

Recurring emails can maximize customer lifetime value. Keeping customers engaged and interested in your brand can encourage repeat purchases and generate recurring revenue. In addition, you can use these emails to promote subscription-based products, offer loyalty rewards, and share personalized offers relevant to your customer’s interests.

  1. Save Time And Resources

Recurring emails are automated, which means they require minimal time and resources to execute. Once the email campaign is set up, you can sit back and let the emails do the work. This frees up time and resources that can be allocated to other areas of the business and strategy.

  1.  Promote Consistency

Regular communication through recurring emails helps maintain consistency, both in the timing of the communication and in the messaging. This can help build trust and loyalty with customers, members, as well as employees.

How to Leverage Recurring Emails for Maximum Revenue

  1. Use Personalization

Personalization is a key factor in the success of any email campaign. Take advantage of customer data to create personalized emails relevant to the customer’s interests and behavior. This can include personalized product recommendations, offers, and content. Personalized emails lead to higher open rates, click-through rates, and conversion rates.

  1. Offer Subscription-Based Products

Subscription-based products are an effective way for businesses to generate recurring revenue. You can offer monthly subscriptions, online courses, or software-as-a-service (SaaS) products. Recurring emails can be used to promote these products, offer discounts and promotions, and share updates with subscribers.

  1. Share Valuable Content

Email marketing goals can be achieved not only through promotional content but also by sharing content that will be a takeaway for your customers. Recurring emails should not be limited to promotional content. You can also use them to share valuable content that is relevant to the customer’s interests. This can include blog posts, how-to guides, newsletters, industry news, and educational content. Valuable content can help you establish yourself as a thought leader in your industry, build brand awareness, and keep customers engaged.

  1. Offer Loyalty Rewards

Loyalty rewards are a powerful way to incentivize customers to remain loyal to your brand. Marketers use recurring emails to offer loyalty rewards, such as discounts, free gifts, or exclusive access to products or content. Loyalty rewards help your business build long-term relationships with its customers and encourage repeat purchases.

  1. Optimize Email Frequency

Email frequency is an important factor to consider when sending out recurring emails. You should strike a balance between staying in touch with customers and avoiding email fatigue. These emails should be sent at regular intervals, such as once a week or once a month, an interval that is best suited for your business and marketing goals. You should also monitor email open and unsubscribe rates to ensure that your recurring emails are effectively communicating with your customers.

  1. Test and Analyze Results

Testing and analyzing recurring email campaigns is critical to their success. A/B testing to test different elements of email campaigns, such as subject lines, email copy, and calls to action, is an effective way to ensure better email engagement. You should also analyze your email marketing campaigns to track open rates, click-through rates, and conversion rates to identify areas for improvement.

Tips For Maximizing Email ROI With Emails 

You can leverage these retention emails in various forms, including: 

Newsletters: Many businesses and organizations send out regular email newsletters templates to their subscribers. These newsletters can be set up as repetitive emails that are sent out at a set frequency, such as weekly or monthly.

Marketing: You can set up a series of emails that are sent out on a regular schedule to promote your products or services.

Billing and payment reminders: You can send out your monthly invoice to a customer on the same day each month through automation.

Overall, these emails can be a useful tool for businesses and organizations to stay in touch with their customers on a regular basis, which can help improve communication, engagement, and ultimately conversions in the long run.

Wrapping Up

In today’s competitive business landscape, recurring emails can be the difference between a one-time customer and a lifelong customer. These emails are a powerful tool for your business to generate consistent revenue and build long-term relationships with your customers. Furthermore, by leveraging the power of email automation, you can create personalized email campaigns for your customers. 

We hope the tips shared above will help you achieve your recurring email goals. It’s time to harness the power of recurring emails and take your email marketing strategy to the next level.

Featured Image by regularguy.eth on Unsplash

The post How To Use Recurring Emails to Bring Consistent Revenue appeared first on noupe.

5 Ways A Business Leader Can Inspire Action Through Speech

“I Have a Dream….”

A line familiar to many, taken from a famous speech by Dr. Martin Luther King Jr. Taken from Dr. King’s famous “March on Washington” address on August 28, 1963, this phrase has become iconic with people looking for a better, brighter, and more tolerant future. 

Although seemingly an insignificant collection of words, this phrase and the speech it was used in have been a driving force behind those campaigning for freedom and fundamental human rights. Words can be a powerful driving force, and as a business owner, a CEO, or a manager, you too need to find the right words that motivate and boost your employees’ morale. 

A good leader knows how to inspire their followers using the power of words. and what better way to do that, than through a strong speech that inspires action? Using a mix of proper structuring and planning, hard-hitting content, and eloquent delivery, you can guarantee that your next speech will influence your audience to act the way you desire. 

The Three W’s to Writing a Great Inspirational Speech

When answering the question “How to write a speech?”, the first step is to study the three W’s – why, who, and what. Once you find the answer to these questions, it’ll help you develop a speech that will resonate with your listeners. 

Each of these three W’s, asks a few questions designed to help us figure out:


  • Why am I writing this speech?
  • Why will my followers listen to my speech?


  • Who is my ideal audience?
  • Who will I be representing on the dais?


  • What message is my speech meant to portray?
  • What would my listeners like and expect to hear in my speech?

The questions listed above cover the most important aspects required for a leader to write a speech that connects with their followers. 

Writing a Speech That Inspires Your Followers

Photo by Aaron Burden on Unsplash

Writing an effective speech as a leader is about two factors – making sure that the audience remembers the key points of your address, and that your words motivate them into working towards your expected action. Essentially, it is your job as a leader to ensure that your speech is exciting and structured well enough to keep the listener’s attention. 

Let’s look at a few ways you can influence your listeners and inspire them through your speech. 

  1. Find Out What Attracts Your Listeners

To understand what attracts your listeners, you need to discover their likes and dislikes. A good motivational or inspirational speech informs, educates, and, most importantly, influences its audience. If you cannot fulfill these needs, you will fail to connect with your audience. 

To create a strong copy for your speech, you need to find out what speaks to your audience. To do that, you need to understand your audience’s personality and write your speech accordingly.

Moreover, it would help if you found out where and how your speech will be shared online to structure your content in a way that will help you connect with all your audience. 

  1. Use Stories to Drive Your Message Home

Audiences today are easily distracted due to a short attention span averaging 8 seconds. Raw data and facts tend to confuse them, which quickly turns to boredom. It results in your listeners missing the point of your speech, wasting both their and your valuable time. As someone looking to inspire, having little to no impact on your address is something you want to avoid at all costs.

To make your speech engaging, use stories and anecdotes. This will help your audience remember a large portion of that information, as the stories help them relate to the speech better. In fact, a few motivational speakers and business coaches guide their followers with personal stories and anecdotes. 

To find good stories to drive your points home, talk to your followers and observe them learn stories that can help you convey your message more effectively. Tony Robbins and Gary Vaynerchuk are great personal branding examples who have built a brand around helping people through their life experiences. 

  1. Structure Your Content Appropriately

A speech is quite different from an article or an essay. Unlike a report, the most critical sections in a speech are the beginning and the end. These two sections of a speech are those where your audience pays the most attention. So if you want to leave your audience with some key takeaways, this is where they need to go. 

Moreover, speech focuses on the natural flow of language. So while you still need to be careful about the grammar and syntax of your content in an address, you can be a little versatile in structuring your speech according to your oratory style or the level of passion required for the topic. 

Short sentences, everyday phrases and words, and easy-to-follow flow are the hallmarks of good speech. Studies suggest that a speechwriter needs to dedicate at least 70% of their time writing and structuring their content to ensure that the audience likes it. 

  1. Ensure That the Speech Embodies Your Passion

An inspirational speech that motivates your followers into action is all about passion. Your audience will quickly pick up on the energy you exude during the speech, and will respond accordingly. If your words lack passion, then you cannot expect the audience to respond to them. 

Speak from the heart using simple words, add personal touches like your life stories to connect with the audience, and connect with your audience on a personal level. This will humanize you and the issue you are defending and make them more sympathetic to your perspective. 

  1. Keep Your Speech Short and To-the-point

A good speech that makes an impact is short and goes straight to the point. It ensures that your audience remembers the majority of what you say, thus maximizing the impact and efficiency of your words. 

An average speech uses short phrases and relies on passion and strategic pauses to get its point across. Essentially, this can be one of the most challenging tasks, as you need to portray your point sufficiently while being concise. 

To eliminate filler content from your speech, you need to be your own harshest critic. You need to eliminate everything that doesn’t add value to the message of the address to reduce the bulk of irrelevant content that a listener might be exposed to. 

Giving Your Speech

Photo by Miguel Henriques on Unsplash

No matter how great a speech you write, it’ll only have the intended impact if you deliver it properly. The first thing to do to ensure a good delivery is to practice, practice, practice. This will help you remember the focal points of your speech, which will aid you in conveying those points successfully—moreover, this way, you will need to consult your notes sparingly, boosting your speech’s authority. 

Secondly, deliver your speech in front of a mirror to know your body language. Visual cues are essential in helping a listener pay attention. If you give a powerful speech, yet your body language is one of nervousness and confusion, then the audience will be able to pick up on that, and your message would not make the impact you intended. 

Many people today are scared of speaking in front of an audience. But if you focus on the two tips above, you will focus on delivering your message without worrying about what the audience thinks of you. 

Other Duties as a Leader

Remember, as a leader, you will be required to speak at various events. Your employees may ask you to speak at their weddings, or you may be asked to speak at a funeral. If you follow the simple guidelines listed above, you will be able to adapt them to all manners of speech. 

All you would need to do is look up what goes into that specific speech. There are many inspirational addresses, wedding toasts, and eulogy examples available online, which will help you understand the structure.

Ready to Deliver Your Speech?

Before you start writing your speech to inspire your employees, we suggest listening to some of the best orators from history, such as Dr. King, John F. Kennedy, and others like them. Besides being efficient speakers, they were highly effective leaders who inspired and motivated hundreds of thousands to millions of people. Doing so will help you understand how to capture your audience’s attention and get them to act the way you want, an essential skill for any business leader.

Featued Image by Unseen Histories on Unsplash

The post 5 Ways A Business Leader Can Inspire Action Through Speech appeared first on noupe.

How to Choose the Right Social Media Channels for Your Business

The first step to any successful social media marketing strategy is choosing the right channels to focus on. 

You have many different social media channels available, but adding them all into your marketing mix would be silly. This would require loads of time and effort, possibly resulting in lower-quality content that doesn’t help your brand achieve its goals. 

Instead, select a few of the most relevant channels to focus on, and you’ll create a far greater impact. 

Are you unsure where to start or which platforms will offer the best possible ROI? To choose the right social media channels for your business, consider your target audience, the type of content you plan to share, and your marketing goals. We’ll break this all down for you.

Here are some of the main considerations to make when choosing the right social media channels for your business. 

1. Establish Your Social Media Marketing Goals

Before creating a social media strategy, it’s crucial to establish clear objectives. This will help you avoid posting aimlessly and failing to achieve desired results. 

Objectives may include increasing website traffic, product sales, audience growth, engagement, or email list growth. Defining a clear social media goal helps you plan and post more effective content on relevant platforms. You can do this to achieve measurable outcomes. 

Once you have clear social media marketing goals in place, you’ll be able to choose which social media platforms best align with these goals. 

For example, if you want to generate serious B2B sales leads, LinkedIn is likely the best platform. However, if your goal is to build an engaged audience and show off your brand’s fun side, you might consider TikTok. Facebook is great for local businesses looking to gain more foot traffic. 

Start with the end in mind, and figure out what platforms can help you get there. 

2. Identify Your Target Audience 

Possibly the most important step to establishing what social media platforms are best for your brand is knowing who your target audience is. As long as you know who you’re trying to reach and what online behaviors this group has, you’ll be in a great position to reach them. 

When it comes to choosing the right social media platforms for your brand, your goal is to focus on the social media platforms that your target audience uses. Otherwise, you’ll be wasting time on channels communicating with people who won’t become customers. 

Remember, your goal with social media marketing isn’t only to build a large audience. Instead, it’s to build an audience of prospective customers who end up making sales. 

So, understand who these customers are if you’re going to know how to target them. 

A key step in establishing your target audience is to create detailed target customer personas that include your target customers’ age, interests, and online habits. This will help you align your social media strategy with the right channels. 

Then, understand the different demographics, groups, and online behaviors of the different social media channels. For example, TikTok is largely focused on a younger demographic, while you may have more success attracting an older crowd on Facebook.

3. Know What Type of Content You Plan to Share

Different social media platforms are created for different types of content. It’s important that you have an idea of what kind of content you plan to create first. This way, you’ll be able to choose social media channels that best align with your content strategy and style. 

If you post the wrong type of content on a social media platform, chances are the platform’s audience won’t engage with the content much. 

So, understand what kind of content you plan to create and choose a channel that matches this. 

For example, your content could be aimed at:

  • Introducing yourself and your personality
  • Showing customer success stories
  • Creating entertaining content o build an audience
  • Sharing client testimonials
  • Displaying product images
  • Sharing shoppable products

And so on. Each social media platform lends itself best to these different kinds of content. 

4. Understand Your Strengths and Resources

Social media marketing requires time, effort, and possibly some money too. When choosing what channels are best for your brand to focus on, it’s important that these factors align with what you have available. 

In order to be successful on social media, you need to produce high-quality content. To do this, you need to have the right resources and abilities to create this content. 

For example, some people are great at producing Instagram Reels and TikTok videos, while others are less comfortable in front of the camera. While this should necessarily limit your social media options, it should play a role in determining what channels you’ll be able to create the best content on. 

Of course, ensure you have all the resources available to create the best possible content on your chosen channels. This is essential for using social media channels that do more for your business. 

5. Consider Paid Advertising Possibilities

One of the best ways to use social media to grow your brand is through running paid advertising campaigns. All social media platforms offer versions of paid ads; some could work better for your brand than others. 

If you plan to run ads, think about what action you want to get out of the ad and what social media platforms best support this. 

For example, if you’re promoting eCommerce products, you could run shoppable product ads on TikTok or Instagram. If you’re a local business, then Facebook offers some of the best location-based ad targeting options. 

The great thing about social media ads is that the different platforms have so much data on their users, so you can get very specific about how you target the ads. 

6. Consider Special Features

Different social media platforms offer different special features, trends, and functions. For example, eCommerce stores can actually sell products on certain platforms through in-app shopping experiences. 

Instagram offers awesome content possibilities with Stories, Stickers, and Reels. Facebook is a great place to establish a local business page (like in a directory), TikTok has a unique algorithm that can help you go viral, and LinkedIn has some awesome lead-generation tools. 

Whatever your goals are for social media, consider each platform’s unique characteristics and possibilities. This could help you find the social media platform that lets you grow your brand most efficiently. 

You should also consider the different groups on social media platforms. These can be great places to find and engage with your target audience. 

7. Start Small 

Start with one or two social media platforms and build a strong presence before expanding to others. This is important because it will help you create a greater impact on your social media marketing efforts. 

If you try to cover too many channels and do too much, you might spread yourself too thin and end up not making an impact on any channel. Instead, focus on building a highly engaged audience on one or two channels, and you’ll end up gaining far more value from this. 

Remember, effective social media marketing is not about building the biggest possible audience; instead, it’s about developing a highly engaged audience of potential customers. This will greatly impact your sales, which is what your marketing strategy is about. 

8. Monitor Your Social Media Marketing Efforts

Continuously evaluate your social media strategy to ensure it aligns with your goals and meets the needs of your audience. This is important to ensure you’re always focusing on the right channels and that your strategy and social media marketing goals are on track. 

Set clear KPIs alongside your goals that you can measure, and pay attention to these over time. This will help you understand what channels are helping your brand, what channels are not offering a great ROI, and where you might want to focus more of your attention. 

By consistently paying attention to the right metrics, you’ll be able to refine and adjust your social media strategy to get better results for your business. 


Choosing the right channels is essential to any social media marketing strategy. Get this right, and any of your social media marketing efforts will have a far greater impact.

Research each platform’s features and demographics to determine which aligns with your marketing goals. Understand your marketing goals, and make sure that any platforms you use offer the features and functionalities you are after. Most importantly, ensure you have everything you need to create killer content on these platforms. 

This is all about marketing smarter. Forget about trying to do too much and focus on too many channels. Instead, focus on the channels that matter and produce great social media content. This is the only way to achieve true success with social media marketing.

Featured Image by Tracy Le Blanc on Pexels

The post How to Choose the Right Social Media Channels for Your Business appeared first on noupe.

  • Copyright © 1996-2010 BlogmyQuery - BMQ. All rights reserved.
    iDream theme by Templates Next | Powered by WordPress