BlogmyQuery – BMQ

If you work as part of an in-house Web team, you have my sympathy. If that in-house team is within a large organization, then doubly so. Being part of an in-house Web team sucks. Trust me, I know. I worked at IBM for three years and now spend most of my days working alongside battle-weary internal teams.

Web designer trying to hang himself.

It’s hardly surprising that most in-house teams are worn down and depressed. They face almost insurmountable challenges:

• Departmental feuds
  Too often, a website becomes a battleground for pre-existing departmental conflicts. Political power plays can manifest themselves in fights over home page real estate or conflicts over website ownership. After all, is the website an IT function or a marketing tool?
• Uninformed decision-makers
  Rarely does an internal Web team have the authority to make final decisions on a website. Instead decision-making happens higher up in the organization. Unfortunately, although these individuals have more authority, they do not have greater knowledge of the Web. Decision-making is often based more on personal opinion than the needs of users or business objectives.
• Committees
  Committees are the curse of larger organizations. The bigger the organization, the more the number of people who want their say, and that leads to committees. Unfortunately, committees inevitably lead to compromise and design-on-the-fly. Both are the kiss of death to any Web project.
• An inward perspective
  Becoming institutionalized is very easy in a large organization. Eventually you speak an internal language and think in terms of organizational structure. This proves problematic when communicating to end users. Not only do most large organizations have their own internal perspective of the world, some individuals even think departmentally, further aggravating departmental conflict.
• Endless scope creep
  When an in-house Web team is constantly available, calling on their help is easy. This is both a benefit and a curse. The truth is that many Web teams are taken for granted, and websites that should never exist are built and launched because there are no constraints. Worse still, good projects can be drowned as “internal clients” keep demanding additional functionality that the Web team cannot block.
• Problem people
  The bigger the organization, the higher the chance they will hire a jerk. If you work for a large organization, I can pretty much guarantee you have someone in mind as you read this. These people can really hinder the work of the Web team and prevent a website from reaching its full potential.
• Glacially slow progress
  With endless red tape and painful committees, getting stuff done in a large institution can be nearly impossible. It is not unusual for projects to grind to a halt entirely because they become dependant on other systems or projects yet to be implemented. I have even seen something as simple as the roll-out of a content management system take years to implement.

With the odds stacked so high against them, I am surprised in-house Web teams get anything done at all. Their success depends as much on their ability to navigate politics and bureaucracy as it does on their skills as designers and developers.

But do not despair. I can tell you from the over-subscription to workshops I have run on the subject that you are not alone. This is a universal problem and one that can be overcome, as I will outline in this post.

Our Web design agency specializes in complex projects. During my time there, I have developed certain techniques that will hopefully help others keep their Web projects moving.

Let’s look at four areas in particular:

• Improving how your team is perceived within your organization,
• Overcoming politics and problem people,
• Ensuring that a project gets approval from the powers that be,
• Delivering work within scope and on time.

Let’s begin by addressing how Web teams are perceived.

[By the way, did you know we have a free Email Newsletter? Subscribe now and get fresh short tips and tricks in your inbox!]

Improving How Your Team Is Perceived

In too many organizations, the Web team is considered the lowest of the low. It looks like something straight out of The IT Crowd.

This is all the more bizarre considering that websites themselves are perceived as being important. Somehow there is a disconnect between those who produce websites and the websites themselves.

This poor attitude toward Web teams boils down to two beliefs:

• The Web team is a road block that needs to be detoured.
  Many large organizations find themselves frustrated by their internal Web teams, seeing them as people who constantly block their more “imaginative” ideas and set restrictions on what they can and cannot do online.
• Web team members are implementers, not experts.
  Management perceives Web team members as “techies,” there to implement the ideas of others. They are in no way perceived as experts who are capable of advising on strategy.

Fortunately, much can be done to overcome these beliefs. For a start, improve your communication skills.

A disturbingly cheerful Web designer.

Communicate Better

Most internal Web teams are terrible at selling themselves. If they were a Web agency, they would be out of business in a few weeks. Perhaps that is their reason for working in-house. But despite what you may think, most internal Web teams could desperately do with communicating and selling better.

To overcome the negative impressions people have of your team, you need to actively promote yourself and the work you do.

Here are just a few ideas to try:

• Hold launch events.
  When was the last time you celebrated the launch of a new feature or the redesign of your website? Holding a launch party is a great way to shout about your successes, and it’s fun, too. Email colleagues, telling them how excited you are about the completion of your latest project, and invite them to celebrate with you. Everyone loves free food, and it’s a great chance to show off your work.
• Publish a monthly newsletter.
  How will anybody know about the great work you do if you don’t tell them? One way to do this is through a monthly newsletter that features work you have been doing and cool stuff happening online. This is a great way to both increase your profile and educate people on the power of the Web.
• Report successes to management.
  Management needs to be regularly informed on traffic levels, dwell time and conversion rates. If you don’t have any calls to action to track conversion, get some. If you have no way to measure success, then the team is simply a drain on resources. Demonstrate that you generate income, rather than just spend it.
• Offer training courses and workshops.
  Part of your role as in-house Web team should be to educate those in the organization about the Web. I’m talking not just about technical training on using the CMS, but rather more general training about the Web and how it can benefit your business. Sessions like this not only educate internal stakeholders, but also increase your credibility and establish you as the expert.
• Hold regular meetings with website stakeholders.
  Set up regular meetings with those who most often use the website. Talk to people such as the head of marketing, sales and IT. Meet with front-line staff who answer customer support queries or those who work with suppliers. These meetings build relationships across the organization and demonstrate that the Web team is always looking for ways to help the business.

By improving communication within your organization, you significantly improve the perceived value of your team.

Create Value

There can be little doubt that internal Web teams are undervalued. As an external consultant, if I say exactly the same thing to management as the Web team, management will listen to me and ignore its own people. This is largely because as an external consultant, the cost of my advice is more evident. They listen to me because they are paying me in a very visible way.

Of course, they are paying as much (if not more) for their internal Web team. But that cost is not as evident and so is not valued as highly. The way to increase the value of your team is to make that cost more visible.

People are less likely to ignore your advice or waste your time if they are obviously paying for your advice or time. The way to establish this kind of value is to cross-charge for your work between departments. Have an internal charge-out rate based on salary, infrastructure, training, etc., and then price any new work coming into the department based on that rate.

This not only makes your value obvious, it also makes “internal clients” think twice before asking you to build some ill-conceived project just because you’re “free.” Nothing will change perception more than making them pay for your time.

Man holding a briefcase of money saying nothing is free, not even your internal Web team.

Of course, you might not be in a position to cross-charge. But that doesn’t mean you can’t go through the process of setting rates and costing projects. When you receive a request for work, respond with a breakdown of tasks, how long it will take and how much it will cost the company based on your charge-out rate.

While not as compelling as charging for work, it still drives home the point that your time is valuable. It might also make them think twice before suggesting a project, especially if they know that pricing will be included in your report to management.

Finally, keep track of the time you actually spend on projects. This will help with scope creep (see below) and show management how efficient you are.

Of course, cross-charging can be perceived as another blocking tactic, reinforcing people’s negative opinion of your team. Therefore, balance this with a positive and helpful approach…

Be Positive

No offence, but most of the in-house Web professionals I meet are a miserable lot. Okay, that was probably offensive. Still, it shouldn’t come as a surprise. With so much negativity aimed at Web teams, some of it is bound to rub off on them. It is up to you to keep the website on course, and that involves telling people “No” or putting constraints on what they can do. The problem is that this damages relationships and eventually forces people to bypass you, often by outsourcing to agencies such as mine!

However, you don’t need to say no to people or even constrain them with rules. Take my situation, for example. When clients pay me, I don’t have the luxury of saying no. I have to be Mr. Positive, or they’ll just find someone else.

The next time someone asks you to implement a stupid idea on the website, try to be positive. Praise positive aspects of the idea (if there are any), and encourage the “client” to explain their thinking behind the rest. Often you will find something workable in the idea.

Even when the idea has no redeeming feature, there is still no need for you to say no. Instead, explain the probable consequences of the idea to the client, and guide them to the point that they reject it themselves. The problem with “No” is that it is a dead end. It leads only to confrontation. By focusing on the positive and educating the client on the consequences of their suggestion, you create an open and honest conversation.

The process of educating the client on the potential pitfalls of their suggestion also demonstrates your expertise…

Become the Expert

The ultimate aim of improving your reputation is to establish yourself as an expert. If people see you in that way, then they will listen to your opinions and follow your advice. But if your reputation is already damaged, coming to be seen as the expert is hard.

One way to be perceived as an expert is by association. This comes in two forms: referring to another expert or having an expert refer to you.

Referring to an expert is easy. If you have no credibility in the eyes of internal stakeholders, borrow the credibility of others. For example, the next time a client asks you to put all content above the fold, don’t just tut and say that it’s a stupid idea. Instead, refer to a study on the subject, such as one of the several by Jacob Nielsen. This lends weight to your argument and demonstrates that you are well read on the subject.

The second approach is to get an expert to back you up. Essentially, this is the very reason why I am hired by many Web teams. I am brought in to reinforce the arguments they have been making all along. Because I am perceived as an expert and support what the Web team says, I add creditability to the team and increase their expertise in the eyes of management. It’s ridiculous, but it works.

Web designer suggesting a better way of working.

Finally, don’t try too hard. A true expert demonstrates their knowledge but is not afraid to admit their limitations. They are confident enough to challenge wrong thinking, but not arrogant or aggressive. I speak with too many in-house Web developers who come across as sneering and condescending because they believe they are above everyone else.

While improving your reputation will go a long way to pushing your projects forward, it is not the only hurdle to overcome. No matter how respected you are, there will always be those with agendas that interfere with the smooth running of your website…

Overcoming Politics And Problem People

Politics are unavoidable in large organizations, and yet most of us consider ourselves above them. We claim not to play politics, and we moan about those who we perceive do. But in reality, we all do it. We all have an agenda and want our point of view to be taken seriously. To believe otherwise is naive.

Ultimately, having a holier-than-thou attitude to internal politics is damaging. If you refuse to deal with those who play politics and avoid pushing your own agenda, you will only damage the website.

To get things done in a large organization, don’t shy away from playing the political game. As the saying goes, if you can’t beat ’em, join ’em.

While we’re citing aphorisms, another one is, keep your friends close…

… But Your Enemies Closer

One of the biggest mistakes people make with problem people is avoiding them. A far better strategy is to keep them close. The problem with avoiding your “enemies” is that you are entrenching their position. If they know you are hostile towards them (and trust me, they’ll know), then they’ll become even more hostile towards you. Eventually, the arms race of hostility will get out of control.

A better approach is to keep talking. Meet with them regularly. Ask them what they want from the website? Look for ways to build bridges. Listen to what they say.

Some individuals only want their voice to be heard. As long as you listen and make them feel important, they’ll go away happy. Also, let them win whenever possible. It may dent your pride, but that is a small price to pay for winning the war.

A client refuses to sign off a design.

On the topic of war…

Avoid Confrontation

When I suggest that you meet with problem people regularly, I’m not setting the scene for a monthly showdown. In fact, avoid confrontation whenever possible, especially when other people are around. No one wants to lose face in front of their peers, which is why people become entrenched in their views in group settings.

Instead, use the tactics I spoke of in relation to being positive. Use the question “Why” as a way to encourage people to think through their position. Encourage positive contributions with praise, and explain their consequences in the gentlest language possible.

Finally, when you are criticized in a group setting (such as a committee meeting or group email), take a long deep breath before deciding whether to respond.

In my experience, there is little point in becoming defensive or, worse, retaliating. Most of the time I don’t say anything at all. It’s amazing how often someone else will leap to your defence if given the chance. Better that they say how great you are than saying so yourself!

Of course, it should never come to that, especially if you learn to empathize with problem people…

Learn to Empathize

As Web professionals, we pride ourselves on our ability to empathize. We go to great lengths to get into the heads of our users and understand what they want to achieve and how to motivate them. We have become experts at nudging users towards the goals we want them to complete.

Interesting, then, that we totally fail to demonstrate this ability with our colleagues. Instead, we often dismiss them as stupid or “not getting it.” This kind of narrow-minded attitude causes many of the problems we encounter. Take the time to really understand your colleagues. What makes them tick? What problems do they face in their jobs that the Web could solve? What pet subjects could we use to nudge them in the right direction?

If we tried to empathize with our colleagues and understand their psychology, we would find internal politics much less painful.

A Web designer talking to a client about his problems.

Stay tuned for the second part

The second part of this article will be published soon here, at Smashing Magazine. Please stay tuned for our updates: subscribe to our RSS-feed and follow us on Twitter.

You can also check Paul’s workshop that he ran on the topic of this article.

Related articles

You may be interested in the following related posts:

• Passing The Holy Milestone: How To Meet Deadlines
• Renegotiating The Contract (And Other Tales Of Horror)
• How To Successfully Educate Your Clients On Web Development
• Dealing With Clients Who Refuse To Pay

© Paul Boag for Smashing Magazine, 2010. | Permalink | Post a comment | Add to del.icio.us | Digg this | Stumble on StumbleUpon! | Tweet it! | Submit to Reddit | Forum Smashing Magazine
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Back from vacation. But not really back yet.

In this tutorial, we’ll be creating an Autumn themed Calendar for this month of September. The style here is dark and grungy and the final result is appropriately titled the ‘The Fall.’ This being the season of falling leaves from trees. The techniques used to attain the final image are the application of Blend modes, the use of grunge brushes

Step 1

First off, open a new document Ctrl+N, and set its document size to 1280 x 768 px and the resolution to 140 dpi. The wood texture below was from www.mega-tex.nl. Drag wood texture into your working document window.

Step 2

Press Ctrl+U for the Hue/Saturation Dialog box and then reduce the Saturation to -42. This is to fade the wood’s colour a little. We don’t intend to make the colours of our composition too vibrant.

The result:

Step 3

Go to Filter> Render> Lighting Effects and set the Lightening parameters below:

The Lighting Effects result:

Step 4

Now to paint over the lightened wood texture with a grunge specific brush. Download a set of grunge brushes by ART-D. Select the ‘BB Grunge_9′ brush from the Brushes Palette and increase its size to 1166 px and the brush colour that is, the foreground colour to #1f1710.

Step 5

Create a new layer and paint just once over the wood image.

Step 6

Change the layer’s Blend mode to Soft Light.

Step 7

Create a new Curves Adjustment Layer by clicking on the fourth icon from the left on the Layers Palette or go to Layers> New Adjustment Layer> Curves. Drag the midpoint of the straight line downwards to reduce the brightness of the image slightly.

We have now a dark wood surface that appears to be whittling away. Name this layer ‘grunge.’

This is the arrangement of the layers on the Layers Palette so far.

Step 8

Set the Foreground colour to #322c28 and from the Tools Panel, select the Rectangle Tool (U) and on its Options bar, select the ‘Fill Pixels’ icon.The square to be
drawn would be automatically filled with colour.

Step 9

Double-click on the ‘block’ layer for a Layer Style and select the Drop Shadow style. Set its parameters as shown below:

The Inner Shadow Layer Style adjustments:

Step 10

Create a new layer and with the Brush Tool (B) selected, right-click to choose a new grunge brush – ‘BB Grunge_7 ‘and ‘BB Grunge_9′ to be precised. Set the brush colour to #262321 and reduce its opacity to about 85%. Paint on the block not minding if you exceed its boundaries and then on the layer, right-click to select a ‘Clipping Mask’ to ‘fasten’ the brush painting to the block.

Step 11

Select a Soft Round brush and change its colour to #181412. Paint over the block as shown below:

Step 12

Head on to Filter> Blur> Gaussian Blur and set the Blur Radius to about 45.5 pixels. *Note:when the effect has been applied, there’s no need to erase around the edges of the block where the blur might have spread. Finally, set the layer’s Blend mode to Soft Light.

Step 13

For a new layer, select the Elliptical Marquee Tool (M) and draw a circle that just encompasses the lower right corner of the block. Use a White Soft Round brush with an opacity of 75% to paint within the circle. Press Ctrl+D to clear the selection.

Step 14

Apply a Gaussian Blur of a Radius of about 60%. This in effect, increases the light intensity at a point without affecting other areas of the image.

For this layer ‘light,’ reduce the blur’s opacity to 60%.

Step 15

We’ll now add text for the date by selecting the Type Horizontal Tool (T).With the Tool, drag to create a rectangular shape.

Step 16

On the Type Tool’s Options bar, choose the font type as ‘Agency FB‘; the style as ‘Bold‘; size to 24 pt and colour to black. Alternatively, these adjustments can be made on the Character Panel. Enable this if not visible already, by going to Menu bar and select Window> Character. Type in the numbers for the month of the September; hit Enter to go into the next row for another set of numbers and so on.

Step 17

For a new layer, type in the numbers “30, 31″ for the numbers of the previous date and “1, 2, 3″ for
the numbers of the next date (the text colour doesnt matter for now).

Step 18

To make the date correspond with the direction of light, we’ll add a Gradient to it. Double-click on the first date text layer and select a Gradient Overlay Layer Style. Edit the Gradient by changing the Color Stops to the colours show below:

Step 19

Reduce the Gradient’s Opacity to 85% and set its Angle to -72.

Step 20

Add a Drop Shadow style with the adjustments below:

Step 21

For the second date “30, 31, 1, 2 and 3″, add a Bevel and Emboss Layer style. Set its parameters as shown below:

Step 22

Still on the second date, add a Color Overlay Layer style and set its colour to #957f6fand reduce its Opacity to 85%.

The final result:

Step 23

Also type in the days of the week and on the Character Panel, set the font colour set to #181615.

Step 24

For the month and the year, type in “SEPT . 2010″ and the Character Panel set the font type to “Broken Ghost” (you can download it for free at dafont.com)and the font colour to #363535.

Below we have a font with uneven edges that tallies with grittiness of the whole composition.

The completed date for September:

Step 25

Select a Spatter brush for the brush and set its Opacity to 85% Erase a little the set of numbers last row and the last two numbers on the row before. The aim is to make the numbers appear scratched.

Autumn wouldnt be complete without leaves; these maple leaves were downloaded from www.sxc.hu.

Step 26

Drag any maple leaf you fancy into the main document window and use the Magic Wand Tool (W) to extract the leaf from its background. Just click anywhere outside the leaf and hit the Delete key to clear the selection and you’re done! You may have to use the Eraser Tool to clear any hint of white left on the leaf.

Step 27

Use the Move Tool (V) to position the leaf and with the Free transform Tool (Ctrl+T), you might have to scale the leaf down.

Step 28

For the ‘Maple leaf’ layer, add a Drop Shadow Layer style:

Step 29

Follow up with an Inner Shadow style making the adjustments below:

The result below:

Step 30

Select the Brush Tool as a grunge brush and paint just once over the leaf.

Step 31

Create a Clipping Mask for the layer by right-clicking it and selecting this option. Set the layer’s Blend mode to Soft Light and reduce its opacity to 70%.

Step 32

With the Elliptical Marquee Tool, draw a circle and fill with a white colour and deselect or you could just use a Soft Round brush with the appropriate size and stamp a white brush mark over the leaf.

Step 33

Have the round white circle blurred with a Gaussian Blur and set the layer’s Blend mode to Soft Light. Also erase around the leaf to clear any paint outside it.

And this is our Calendar for September. Like I mentioned earlier, its titled “The Fall.”

By David Ella Ella

By Tim Mercer

Paper is a humble medium. It’s often cheap and you probably have some within 20 feet of you right now. Most of us just use it for jotting down ideas, writing notes or doodling but some resourceful artists out there use it to create stunning works of art.

Often referred to as papercraft, this art form take the ordinary and transforms it into the extraordinary. Many artists use nothing more than paper to create anything from exquisite cut outs to the most detailed and realistic models. Today we present 40 Awesome Works of Art Made From Paper that will inspire you to take a second look at the often over-looked material and re-think its possibilities.

Wataru Itou
This astounding paper model looks amazing with all the little lights illuminating it. Be sure to hit up the link for more pictures of this masterpiece.

Haywan
This life-sized paper model of Link is amazing. Can you believe it’s just paper? Click on the picture to see videos of the build.

Cláudio Dias
This detailed train was designed and built by Claudio. It has over 400 parts and you can download the plans for free to build your own.

Another of Claudio’s paper model designs. This Back To The Future Delorean even has a detailed cockpit. Click the picture to download the plans for this model for free.

Brian Chan
This Origami work was based on the Mensa logo. No cutting or gluing here – just folded paper.

Amazingly, this fiddler crab was created by folding just a single piece of paper.

Sher Christopher
Sher Christopher collects paper from all over the world to create unique works of art. This piper is intently focused on his subject.

This masked woman has great style. The curled paper hair looks awesome.

Peter Callesen
Peter’s pieces often have a thought provoking effect on the viewer. This one is no exception. Great original concept and flawless execution.

I love the idea of this one. It almost has a life after death feeling to it.

Ingrid Siliakus
This symmetrical design is really impressive and full of little details.

This insane paper model takes the idea of the pop-up book to a new level. Truly remarkable.

Bovey Lee
Bovey Lee produces some extraordinarily detailed paper cut-outs. This is a close-up of a larger piece that will blow your mind.

Wow. I can only imagine the time invested in this intricate piece. You should definitely visit Bovey’s site to see her other works.

Zim and Zou
A tribute to old school handheld gaming, this Gameboy almost looks real at first glance.

Biglobe
Speaking of old school, these Snow Walkers are awesome. You can even print out the plans and build them yourself.

orudorumagi11
This little origami penguin is a folded dollar bill. The white beak and the swirl for the eye is really impressive.

This artist’s uncanny ability to perfectly line up artwork on the dollar bill to become details of the final product is amazing. The head of the fish couldn’t be more perfect if he painted it on after the fact.

Helen Musselwhite
This stylized 3D papercraft is simply beautiful. I love the depth and perspective it has.

Another stunning vision in 3D papercraft with clean lines and lots of details to discover.

Smadani
The simplistic and clean design of this piece is awesome.

I really like the 3D quality of this artist’s work.

Jalopnik
This insane paper model not only looks great but actually features a moving fan, crankshaft and pistons. Click the picture to see a video of it in action.

Nemisis7485
This paper model has a crazy amount of detail. Even the tracks are made of paper.

Michael Mash
It’s hard to believe someone could design and build such an amazing scale model of a ship just using mostly paper.

Warin
Transformers’ Bumble Bee never looked so good. Can you believe this is just basically paper and glue.

WanRayen
This paper model looks real enough to be used in a movie. Notice all the details. I can’t find anything that gives away the fact that it’s not real.

Moshi
This cargo ship has clean lines and some great colors.

Loenf
This super-cool paper Predator come with his own set.

Another awesome papercraft model from Loenf with its own scene and background. This one has great looking textures and detailed terrain.

Milenio3
This fighter jet is full of authentic details including missiles docked just under the wings. check out the other pictures for even more detailed shots by clicking on the photo.

RlWhitt
The space shuttle with an opening bay door and robotic arm ready to deliver its payload. Amazing.

Wag
This old school bi-plane with a spinning prop is wonderful.

Yulia Brodskaya
Yulia’s work is truly outstanding and inspiring. I love the flourishes in this one.

This design is full of wildlife in vibrant colors.

Beautiful topography and great colors make this design really pop.

Bert Simmons
Bert Simmons creates 3D models of people then flattens them and prints them out to be assembled. The end result is amazing.

This piece is actually a wearable mask. Check out the artist’s site to see a video of someone wearing it. It looks like a real-life bobblehead.

Sue Blackwell
This stunning papercraft is made from cutting up a book. It has lots of movement in it. You can almost hear the wind rustling in the trees.

This awesome book-cut sculpture depicts Alice and the Mad Hatter’s tea party.

Further Resources

100 free paper model you can print out and build yourself

See some of the most amazing paper models anywhere in this paper models forum

Learn the basics of papercraft with these instructional videos

The business of building websites is one of constant change, adaptation and strategy. The way designers and developers build websites is often informed by the methods of others and their own trial and error. In light of this, we can draw a number of parallels — some philosophical, to a certain extent — between Web professionals and one of the oldest and most popular board games of all time (counting traditional and digital games). This game is chess.

Image credit

In this article, we’ll explore the relationship between the game of chess and the Web industry. We’ll learn fundamental lessons from the pawn, rook, knight, bishop, queen and king, and we’ll highlight the factors — both offline and online — that determine best practices. The game is beloved by many professionals, so it seems fitting to apply its great strategy and elegance to the digital age; certain practices might help you lead a more successful working life.

[Offtopic: by the way, did you know that there is a Smashing eBook Series? Book #1 is Professional Web Design, 242 pages for just $9,90.]

Pawns

Of all the pieces on a chessboard, the most abundant and least strategically useful are the pawns. Acting as soldiers on the front line, these men of honor advance across the board in an attempt to reach the end of the opponent’s side and transform into a more useful piece (i.e. another queen). While this doesn’t happen often, pawns nevertheless play a fundamental role in shielding higher-ranking pieces from attack, and these simple pieces are also used at the outset to gain positions of advantage.

Always Move Forward

Pawns can only move forward. They can get a quick start; players have the option of moving the pawns up to two spaces on their first move and subsequently moving them one space at a time. When you work on projects in a business environment, the principle of moving forward without back-tracking is an inspirational perspective. If you cease to constantly drive your ideas forward, they can become stagnant; progress is critical to a website’s development.

Here are some tips you can use to adopt this mindset:

• Don’t get stuck using deprecated practices when structuring website code.
• Examine your community to determine needed features for future upgrades.
• Change a website’s interface only if it would benefit the user experience.

Be Willing to Sacrifice

The ideal of giving something up in exchange for a greater good is realized by pawns, which, though limited in function, are plentiful and can protect others. In design, shielding the end user from issues that can damage the usability of the website is a worthwhile sacrifice. Having to let go of something that took time and energy is always unfortunate, but knowing when to say goodbye could mean the difference between success and failure.

Here are some tips for internalizing this attitude:

• Ensure that your Web layouts are flexible enough to meet the needs of various devices.
• Weigh the benefits of features against their pitfalls before eliminating them.
• Content is more valuable than design; never dilute its quality for eye candy.

Aim for Change

The pawn’s greatest moment is arriving at the opponent’s side of the board. Striving for betterment and aiming for your goals are behavioral ideals firmly upheld by professionals. This requires dedication and careful planning. When undertaking a creative project, it’s important to think beyond the current ask and consider the long-term project.

Here are some tips to get into this mode:

• The website-building process is never complete; ensure that you maintain a steady flow of updates.
• Think of ways to enhance the website to better cater to your visitors’ changing needs.
• It never hurts to have a business plan when scoping out a Web-based project.

Rooks

Rooks (or castles, as some people call them) are fortresses of strength that move across the board either horizontally or vertically. Their nature is similar to that of bishops in that they move in a straight line (although bishops move diagonally). Progress can be hindered by barriers, and interaction with other pieces is sometimes required, but the rook’s overall benefit is stamina and longevity.

When working on Web projects, we often put a great deal of thought into things like conventions and patterns and their theory and implementation. The nature of semantics and following recognized pathways in order to structure a document properly is reminiscent of the way that chess pieces such as the rook have a particular function and invariably carry out unique tasks. Only with logical thought can we hope to change the ultimate goals of an event and avoid obstruction.

Structure With Purpose

A rook represents strength and structure. The castle of stone might be restricted in its interactions on the chessboard, but its value is in its character. Websites need to be constructed well in order to survive the trials of everyday use. Considering how such needs should be met will ensure a sturdy and durable display of data. Take great care when structuring your work to reduce “illegal moves” and syntax.

Here are some tips for strengthening your outlook and code:

• Always validate your code; it will reduce the number of bugs.
• Use the right element for the job to improve your code’s semantic value.
• Keep code minimal to reduce file size and loading time.

Assist Those in Need

Like the other pieces on a chessboard, the rook is always on hand to help out by attacking or defending. Working with others to accomplish a task is only part of their job. In a Web environment, the same is true: if you take the time to assist those who use your website or service, not only will you increase your value, but you will gain the gratitude of the visitors, whom your website requires in order to keep running.

Here are some tips that might be of assistance:

• Providing ways for people to contact you is important to maintaining trust.
• Negative feedback can still be constructive; don’t dismiss it as “bashing.â€�
• Provide social interaction aids to help visitors feel involved in your community.

Take Precautions

Sometimes things don’t go as planned, in which case you’ll want to hold the strongest position possible. Rooks, like all other critical pieces, are only tools to protect other pieces in play, but caution is fundamental to remaining in a position of power. Thinking of how future scenarios might challenge your strategy can help future-proof your work from obvious flaws. You don’t want visitors to encounter obstacles that make them miss out on the benefits of your website!

Below are some tips for fortifying your website:

• Turn off scripts and styles to test whether your website is still usable.
• Test your websites on mobile devices, a market that is proliferating.

Knights

Knights are unique in their movement, going forward two spaces and then taking a single side-step. This means they can weave past other pieces and take up positions of singular advantage. Strategically, knights are most often used to pin hard-to-reach pieces in place through a clever attack. While this unique movement has its advantages, the knight does not replace the other pieces, which have their own strategic benefits.

Our uniqueness, whether as it is applies to our creative process, our products or our ability to solve common problems, is something we as professionals take for granted. We are able to incorporate creative flourishes when we forge applications, flourishes that can be tracked through the code (such as conditional comments, which give stylistic flavor to Internet Explorer). Like a white knight saving our sanity, our uniqueness helps us side-step issues that could otherwise become complicated.

Be Brave in Adversity

Mythology has taught us the familiar attributes of the knight: bravery, strength and honor. Thoughtful reflection on the Web-building process teaches us to be courteous to others and brave, while sticking to our guns when faced with the prospect of compromising in order to gain market share.

Here are some tips to make yourself more knight-like:

• Never take criticism personally; negative feedback is often the most useful kind.
• Don’t resign in the face of competition; the only failure in life is to quit trying.
• Try to rally support for your project; there’s strength in numbers.

Have a Selling Point

The knight is the only chess piece that move in two directions in one turn; even the queen can’t do this! This attribute teaches us the value of having a selling point. Selling points give visitors a reason to choose one product or service over others that perform the same function.

Here are some tips on finding your selling point:

• Draw from other people’s work, but never steal anything outright.
• Improving on existing services is a kind of innovation in its own right.
• Be focused in what you offer; reinventing too much increases complexity.

Avoid Barriers to Access

The knight is the only piece that can pass over others in its movement. This ability to navigate past barriers is somewhat reminiscent of standard recommendations for accessibility, which ask us to remove barriers to access on our websites. The goal is to allow freedom of movement and access to content.

Below are some tips on removing barriers:

• Consider the types of people who are not as able as you are online.
• Testing your work on an audience is better than going solo.
• Make sure your website works in different browsers to avoid serious breakages.

Bishops

The bishop is a piece that moves diagonally across the chessboard. The bishop scans the board for its next move, minding pieces that block its path, in the same way that a visitor scans content until a barrier prevent their progress. A bishop cannot step off the tile color to which it was initially assigned, ensuring a kind of vendor lock-in.

As Web professionals, we tend to get caught up in arguments about whether frameworks are useful, given their disadvantages (and even with graceful degradation, for example). The benefits of frameworks for certain situations occasionally outweigh their downsides (like trapping users in the environment), so make the most of what you have; dismissing less powerful options is not always the best way to go — in fact it could increase the amount of work required.

Have Faith in Your Work

The bishop, of course, is religious in nature, an agent in the battle between two sides. Faith in a religious sense is not needed to practice Web design, but as a quality of character it does play a part in one’s identity. Faith affects motivation and makes you believe in the project you’re spending so much time and effort on. If you have no faith in your craft, the job is doomed from the outset.

Here are some tips for building faith in your work:

• Create a list of benefits to focus on your website’s potential.
• Set realistic, structured goals to achieve success.
• Encourage visitors to recommend your work to people they know.

Know Your Limits

It may seem frustrating that each bishop is trapped on its own color, limited in impact. But if you make the most of it, bishops can still be useful. Know your own strengths and limitations, so that you don’t attempt the impossible or unachievable — if you do, the result will surely be flawed.

Here are some tips on knowing your limits:

• Get external support or advice when you hit a wall.
• If something can’t be achieved the way you hoped, look for alternatives.
• Reduce your weaknesses by learning new skills regularly.

Stick to Your Guns

While being able only to move diagonally may seem like a disadvantage, this can prove useful on occasion. Having sheer determination to carry out a job in a certain way is admirable. We humans are sometimes stubborn, and we stick to our guns when possible. This can cause us to make mistakes… or motivate us to persevere.

Here are some tips on being determined:

• Reflect on a project’s overall goals whenever possible in order to reassess a plan’s feasibility.
• Mistakes happen, and no one is perfect, but that’s no reason to stop trying.

The Queen

The queen is the second-most important piece on the chessboard. She can move horizontally, vertically and diagonally across any distance, and her power spans the entire board. She is the king’s most agile bodyguard, and losing her can be devastating. You have to use your power responsibly, both on the chessboard and in your profession; misusing your tools could cause you to lose visitors to the competition.

Sometimes we find ourselves swatting a fly off a nuclear warhead. Knowing exactly what to use, when to use it and how to use it appropriately is what ultimately distinguishes professionals from amateurs. In addition, taking advantage of the powerful tools at our disposal can speed up progress and eliminate the complexities that come with attempting the impossible with simple tools.

Realize Your Potential

A potent force, the queen moves freely about the chessboard, with few restrictions. The queen is a powerful piece and reminds us to exert the greatest effort to reach our potential. Rather than staying in our comfort zone, we must always learn new skills and achieve more than what is expected of us.

Here are some tips to stretch your skills:

• Everyone has the capacity to learn; keep your skill set up to date.
• Push yourself to become a better professional and to exceed your own expectations.
• Try not to let any of your skills go to waste when creating something.

Cover All Bases

In our work, we try to minimize error by viewing every situation from multiple angles — this is important. In chess, players use the queen in much the same way, exploiting her power yet shielding her from harm. In the creative process, your only real limitation is being blind to critical elements, which is why getting some perspective from outside testers and users never hurts.

Here are some tips to cover your bases:

• The more time you spend planning a project, the better the results usually will be.
• Information architecture is your friend; make use of wireframes and mock-ups.
• Spend time testing your website intensively for critical flaws.

Strategy and Learning

You have two knights, two rooks, two bishops and many pawns, but only one queen. Her value lies in her singularity; each move of the queen requires strategy and consideration of consequences. We become better players — and professionals — through trial and error, constant learning and foresight. Being cautious in the game teaches us to be wise in business.

Here are some tips to help you strategize:

• Read blogs, books, tutorials, magazines and anything else that can help guide you.
• Analyze your target audience to get ideas on what your website might need in future.
• Researching the competition gives you a sense of what potential visitors need.

The King

No piece is as important as the king; it is the one piece that must evade capture. The king moves only one space at a time, in any direction, and whenever it is in immediate danger, either a piece must be moved to block the attack or the king must be moved to avoid it. The king has no equal and cannot be restored by a pawn — sacrifice, and so prevention is imperative.

Web professionals have to protect what is important, too. We deal with payment details, databases, passwords and other sensitive information. If we lose any of that through carelessness or a lack of preventative measures, we end up losing something greater: the customer. Establishing trust takes time, but it can be lost as quickly as a surprise checkmate!

Avoid Traps

Protecting the king is the primary concern of every chess player. Gaining advantage to prevent loss is important. While Web professionals usually have no reason to evade capture (unless they’re doing something wrong), the benefit of avoiding common traps (the equivalent of “foolsmate” in chess) becomes apparent when testing the cross-browser functionality of a website.

Here are some tips on avoiding traps:

• Try to reduce the intrusiveness and obtrusiveness of your website to enhance the visitor’s experience.
• Actively seek out errors in your work to improve your service.
• Internet Explorer is a pain. Watch out for its rendering faults.

Value and Importance

A common tactic in chess is to weigh the value of the pieces against the benefits they represent. The king is critical because the game is lost without it. Comparing value has an important role in the Web industry, too, especially when losing mission-critical features would undermine the entire process. Comparing value also helps when prioritizing maintenance work or scheduling upgrades.

Here are some ways to tip the scale:

• Accurately pinpoint the value of your service.
• Upgrades are avoidable, but reduce downtime as much as possible.
• Price your service fairly; prices that are either too high or too low create problems.

Know When to Resign

Sometimes we get so excited — or stressed, as the case may be — about complex or next-to-impossible projects that we forget the option of saying “no.� We never like to resign or throw down our sword; we feel as though we have failed because we couldn’t meet the client’s needs. But firing bad clients and knowing when to scrap weak ideas is a part of being a professional. You can’t win every fight.

Here are some tips on recognizing when to throw in the towel:

• Trust your instincts when deciding whether to undertake a project.
• Salvage something from anything you work on.
• Learn how to deal with “clients from hell.â€�

Chessboard

Chess players focus on the pieces in play and on capturing the king, but they must also understand the chessboard as a battleground on which this drama plays out. This relates to the website-creation process (and to a lesser extent, the Web industry): lessons are to be learned from the chessboard itself.

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Light and Dark

Like a chessboard, the Web industry is full of light and dark, good and bad. We weigh benefits and pitfalls when performing our roles. A chess game tells a story; likewise, the fruits of our labor and our highlights and disappointments all appear online.

Think Ahead

One of chess’ biggest lessons is to think ahead, instead of in the moment. Being able to predict how your opponent will move helps you gain advantage. This is also true of the website-building process. Unjustified decision-making leads to problems, whereas well-planned strategies that entice people to visit and use your service lead to faster results and greater rewards.

Weigh Your Options

In chess, there are literally millions of ways a game can play out, and with every move the number of potential outcomes decreases. Knowing your options and which route affords the best opportunity for success is a critical skill. Website creators have many different methods of production and implementation as well, but missing the mark with scalability or usability can diminish a website’s user-friendliness and jeopardize its success.

Make Your Move

Decision-making can be tricky; in chess, a wrong move can cause you to lose a piece, a good position, an advantage or even the game. The same could be said of building a website. Preparing for different projects, services and eventualities is one thing, but having the courage, skill and understanding to carry them out successfully takes practice. After examining your options, make your move: put all your careful planning into action.

Checkmate!

So many useful lessons can be learned from chess. If you haven’t played it before, visualizing what we’ve gone over might be hard, but the fundamental principles of the game — how the pieces interact and the role of strategy in the big picture — should not be ignored. The game actively promotes logical thinking and strategy — both useful skills.

More lessons could certainly be drawn from the game, but hopefully this article will serve as a source of inspiration, especially if you feel your goals are out of reach. We often learn the most from making mistakes, losing a battle and then returning to win the war. Nowhere is this been truer than in chess, where a mixture of practice, skill and occasional luck is required to become the grandmaster.

So many aspects of the Web industry (such as syntax, design and ideals) change constantly, but the fundamental principles of learning, growing and trying your best often mean the difference between failure and success. Try to incorporate lessons from the chessboard into your own work; while having all the pieces doesn’t guarantee victory, having the basic skills will give you the confidence and awareness that you need to succeed.

(al)

© Alexander Dawson for Smashing Magazine, 2010. | Permalink | Post a comment | Add to del.icio.us | Digg this | Stumble on StumbleUpon! | Tweet it! | Submit to Reddit | Forum Smashing Magazine
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