Archive for October, 2010

Transparent CSS Sprites

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One of the most useful front-end development techniques of recent years is the humble “CSS Sprites�. The technique was popularised by Dave Shea on A List Apart in 2004 with his article CSS Sprites: Image Slicing’s Kiss of Death. CSS Sprites are a relatively simple technique once you understand the fundamentals and it can be applied in all manner of ways. A common use is for a graphic intensive navigation, but it can also be useful for buttons or even styling headings with the corporate font.

Sprites are simply a collection of images which are merged together to create a single file. You then use CSS, changing the background-position the image, to display the correct part of the image you need. I often use the analogy of a large object passing a window — you only see what is within the frame.

Over the last couple of years CSS Sprites has been one of the most widely adopted CSS-related techniques. Popularised by the Yahoo’s research and documentation around speeding up your website, many high profile websites implement the technique, including Google and Amazon. There are numerous tutorials which help you get to grips with the techniques and sprite generators which help you create the graphics themselves.

The Benefits and Potential Problems

CSS Sprites have become a de-facto way of improving the speed of your website or web application. Merging multiple images in to a single file can quickly reduce the number of HTTP requests needed on a typical website. Most browsers only allow for two concurrent connections to a single domain so although individual files can be large, the overall request and response times are considerably lower. Combining images with similar hues also means the colour and compression information is only need once, instead of per file, which can mean an overall reduced file size when compared to the files individually.

The benefits of reduced file size and HTTP requests are often publicised, but potential problems are rarely ever discussed. One of the main techinical issues with CSS Sprites is memory usage which is explained in the article “To Sprite Or Not To Sprite�. Another issue is the maintenance of the sprites, the images and the CSS, both of which can become rather complicated.

A Technological Solution

A common practice in solving slow-down in computing seems to simply throw in more hardware. We all know hardware prices are dropping all the time, so this seems like a reasonable solution. However, I feel there is a fundamental flaw with this philosophy and ingrained mentality. Developers have access to more computing power and as such they code their applications to be handled in these environments. With each new feature the application becomes slower and slower, but this problem has already has a solution — upgrade your hardware. This is an endless cycle.

Many of the user interfaces people come across today are on the Web. This means the user has to download most of the related material (images, CSS, JavaScript) before interacting with the content, so the same philosophy must be applied to the Web. Websites, or more recently web applications, are becoming more complex, even replacing many desktop applications, therefore the user must first download more and more information before beginning their experience.

Although file sizes required to view a website have increased dramatically over recent years, more and more people are upgrading their Internet connections, with broadband becoming the norm in many countries. This cycle conforms to the hardware upgrade philosophy and in theory should negate any potential user experience problems.

However, web developers are falling in to the same trap which many application developers have before. As layouts become more complex, more images are required and so the developer creates more images — even if they are sprites. This seems like a reasonable assertion, but it doesn’t mean it is the best solution.

A Twist on the Technique

Due to the limitations of the Web, there have been many inventive solutions to problems. But the Web isn’t the only place where there can be very tight limitations. Innovation strives on limitation. A great example of this was in the iconic game Super Mario Brothers where the bushes were just recoloured clouds.

This very simple but extremely effective implementation made me think about how to reuse common interface elements, trick the user to believe something the same is different!

Now on to the twist, this idea is to create a transparent sprite allowing the background-color to show through. If you are familiar with CSS Sprites, you should be able to grasp this twist relatively easily.

Simply, an image with a transparent “knocked-out� transparent center is placed over a background colour. Changing the background colour changes the appearance of the element. The only thing you need to pay attention to is that the colour surrounding the transparent part of the image matches the background in which you are using the techinque. This stops the background colour bleeding in to other parts of your image.

Anyway, this technique is much easier to understand in an example…

Example

The following example is only made up of three images. One for all the font samples, one image for both sets of droplets, including hover and active states, and one for the all buttons.

The Images

Fonts
The font image contains transparent typefaces on a white background, meaning they aren’t viewable on a white background. Save the file from the example, open it in your favourite graphics editor and you will see the transparent typefaces.

Drops
The drops image is used on the example above as the colour picker. A single graphic containing the gradient drop on the two different backgrounds, so the background-color is masked out correctly. The image contains all three states used in modern interactive interfaces — static, hover/focus, pressed/active.

Button
The button technique is the most flexible and probably most useful way to use this technique. A simple sprite image containing two states — static and hover/focus — which is then placed over text to create the button. Simply adding a background-color will make every use of this button the same style across your application or website.

Below is some CSS which styles simple fixed width buttons with a grey background colour, but also has two different treatments, “warning” and “go”, which have red and green background colours respectively.

a.button {
  display: block;
  width: 80px; height: 30px;
  margin: 0 20px;
  font-size: 14px; line-height: 30px; color: #fff;
  text-align: center; text-decoration: none;
  background: #4a4a4a url(button.png) no-repeat 0 0;
}
a.button:hover,
a.button:focus,
a.button:active {
  background-position: 0 -40px;
}
a.button.warning {
  background-color: #ea1d22;
}
a.button.go {
  background-color: #309721;
}

The CSS above produces the following buttons:

Conclusion

This techinque could be useful when providing a range of themes for a website. You could create one set of buttons and icons then add the background colour which best suits the selected theme.

Although this technique will never be as broadly useful as the original CSS Sprites, the idea can be useful for websites which allow user theming. The technique could also be used when creating HTML mockups, allowing you to easily update colours based on client feedback.

The main benefit this technique has is that it reduces the number of HTTP requests. But it also reduces browser memory usage compared with what would be needed if you created a larger sprite to handle all the colours you need.

I would like to mention one caveat though, IE6, because it does not natively support transparent PNGs. There are PNG fixes, but none1 of these support background-position which is needed if you are using this technique with CSS sprites, such as with the buttons and droplets above. However, you could provide a slightly less optimal experience using GIFs instead.

1. The IE PNG Fix from TwinHelix does include support for background-position, but the solution requires JavaScript.

Further Resources

If you are interested in any aspect of CSS Sprites, check out the following extra resources.

Below are a list of links used within the article:


© Trevor Morris for Smashing Magazine, 2010. | Permalink | Post a comment | Add to del.icio.us | Digg this | Stumble on StumbleUpon! | Tweet it! | Submit to Reddit | Forum Smashing Magazine
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Take The Initiative and Create Your Own Projects

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During my last job with a large corporation, people started to get laid off. Many fellow creatives came to me, as they had no idea what they would do if they were let go. I had come to that small city from New York and my experience was varied and impressive to those who started their careers with this company. Their parents had hoped for their own children to work there and eventually retire in the same homey place. They were anchored in this town that held no other industries. Like layoffs in a town that has a steel mill, there weren’t many options to those looking for work.

“You’re creative,â€� I would tell people before my turn came in the next to last round of layoffs (which is some comfort). “You can do so many things that are creative. If you get pushed out the door, make your own projects!” Then advise them where to go and spend the rest of the day creating a book, or painting a series for a gallery show, or create postcards, greeting cards, dolls and websites. This was usually followed by the persons to whom I was speaking to, to ask about something they obviously wanted to explore; leading to a discussion, usually joined by others as well, on how to achieve it. The dividing line is how badly does one want it?

[Offtopic: by the way, did you already get your copy of the Smashing Book?]

Take The Initiative!

Tailor in Take The Initiative and Create Your Own Projects

Tailor (A) gives creative (B) a snappy new “power suit�, SO irresistible that the client (C) hugs the suit (D) causing it to hit paddle (E), smashing expensive vase (G) and wasting a perfectly goof head of cabbage (I). Further destruction reigns havoc (K – P), dousing all competitors with a toxic chemical (Q). Illustration by Rube Goldberg.

I’m a big believer in self-propelled initiatives. It’s how I make a living. Writing for Smashing Magazine is an initiative. Everything is done before Smashing ever sees it. Authors have to come up with the idea, research it for presentation, get the approval and then write it and submit it. It’s initiative. As with what you may perceive as easy to pitch an article, most initiatives are simple!

All of my career I’ve had people come to me to relay that they have written a book and need a cover or images for the inside so they can send it to a publisher. I tell them they don’t need all that. Just send in the manuscript with a self-addressed-stamped-envelope (many publishers have digital submissions on their sites) and the publisher will choose cover designers and illustrators themselves.

Some people smile at the realization that their dreams were an easy step closer. Some didn’t believe me and insisted I design something for them (and draw, because I’m an “artsy-type!â€�). I look over the pages and tell them it’s an idea that shouldn’t be “set aside lightly”. They smile and then I tell them it should be “thrown with great force” (with apologies to Dorothy Parker). Some people want it to be done for them. Maybe it’s the prompting of a contest or a “might-as-well-take-itâ€� project.

Would you rather be working on a low-paying project that is screwing you up at every turn or invest in yourself with the time put towards your dream project? It’s not hard coming up with an idea and creating the images, code or what-have-you. The difficult part is making yourself do it and then selling it and that’s where most people fail.

One of my recent favorite self-initiative stories was about an injured creative with time on his hands and a need for income. Dave is a designer at the Iconfactory and responsible for the ultimate Twitter icon Ollie the Twitterrific bird; he had broke his foot while playing soccer over the Fourth of July. That meant that the poor guy was relegated to staying off his feet at home. Rather than wallow in self-pity, he decided to use the opportunity to keep himself from going completely Rear Window and offer up his design skills to the large Web community — and successfully so!

Self-initiative is not easy for most people. Working for someone else provides a regular paycheck, security, after a fashion, and someone telling you what to do. No self-motivational projects needed. As one person commented on a past article on crowdsourcing,

“I recently participated in the LG “Design the Futureâ€� contest (yeah, I didn’t win)… but rarely do I get the chance to design a cell phone like product… it was a great exercise in creativity and it really let me flex my muscle… and they had some substantial cash prices (first prize was $20,000)… I feel like competitions like that are great for the industry. The rules were pretty relaxed and it really let people go hog wild and show off what they can do. Too often you’re forced to roll with the clients vision. It’s great to have a contest that let’s you be you.”

As I was arguing the pros and cons of crowdsourcing in that article, I just had to reply for his edification:

“I understand your point, but let me play devil’s advocate and explore another option. So you submitted something you really enjoyed designing and it stretched your creativity. You loved your final submission. You didn’t win and the client, I assume, owns it anyway. What if you had designed it but not submitted it and then sought out companies that might purchase the rights to the design? You would have taken a cue to create your own initiative and owned the product rights.”

Was the prize worth giving away all rights to the winner? What would the client have paid a design firm or freelancer to do the work? I’m guessing that the prize cost was considerably less than the one that would have run the company. So, who was the real winner? Which avenue held a better chance for him? The odds of him winning the contest and giving up the idea anyway without winning, or the odds of him being able to sell the design on the open market, or  maybe not, but owning it to try again? I can’t say.

Persistence in selling the idea and protecting it can be daunting. Even though, sometimes even an e-mail comes back right away that says, “I love it!â€�… and a check eventually arrives. (Note: you shouldn’t participate in such speculative design work as a professional in the first place and here is why — Smashing Editorial)

What Will Get You Started?

Tidalwave in Take The Initiative and Create Your Own Projects

A tidal wave of ideas or bills (A) will motivate another creative nearby to foolishly open an umbrella (E) in a lame attempt to hold back the flood, causing what looks like a giant earring (H) to fall and pull the hammer (J) so it strikes a piece of metal (K), waking up the baby (L) who must be rocked to sleep (N) by a trained and poorly-paid dog (M), causing the attached backscratcher (O) to tear at your flesh until you decide it’s better to get off your rear and do something. Illustration by Rube Goldberg.

Your idea. Your dream. No one will do it for you. Even if you have to work at something non-creative — use the money to live, but make your dream the priority. Crappy job gets in the way of your dream? Find another crappy job! They’re everywhere and except for the slaughterhouse idea, they won’t drain your creativity. Have the idea? Now set your plan. Just like your previous boss who had always made projects go around and around, it’s finally time to make your own plan, knowing it will work better, and make it happen!

First, research who your customer is. Using Web sources or going to stores are the best way to find out some helpful examples of consumer habits (yes, marketing people never leave the office, they rely too much on figures supplied to them). See what people are buying and talk to them. I used to go to stores that carried products made by the company for which I worked for, and watched what people bought or didn’t and asked them why.

I would smile as I approached them, excuse myself and explain what I was working on and gathered their opinions. This is probably why my products sometimes sold very well. Know your consumer base!

Also, figure out costs and how you will cover them. You may need a loan or investors. What website and functionality will you need? Packaging, having stock, shipping, advertising, taxes? Is your dream project for you to start a business or do you want someone else to produce it? If you are producing it yourself, you can get a business loan, but you are about to take many, many risks. Get legal and financial advice next. It’s well worth the money and will give you the final tally of whether or not this will be your dream or nightmare.

If you are creating something to pitch to a company for their purchase or licensing a property (certain photos for calendars and cards, for instance), there are a similar but different set of rules.

Start with the idea and marketing, create a style guide and/or presentation. A friend of mine wanted to publish a graphic novel for a pitch for a property she was trying to sell but couldn’t afford upfront fees for an artist and writer and printer, so I told her to use a WordPress blog to post her promotional material that she already had and that would give her a great presentation — the easy way.

Research which company you think would want to take on the project. Again, go online or to a store and look around. Want to really impress potential clients? Ask the store’s permission to set everything up; take videos of shoppers and their answers. What better way to produce proof of a need and then give clients the means to fulfill it!? Let your imagination run wild! As with the man who was so excited by the contest he entered, stretch yourself creatively.

Found the perfect prospect? Do your research and find the people you need to reach. There are many business networking sites. Search the company and find people and their titles. Get addresses and phone numbers. Call the receptionist and ask her/him who is the head of marketing or if they have an R & D contact person. If they don’t know, ask to speak to the secretary of the VP of marketing. Maybe she/he can get you closer. Also, use your network. Do any of your contacts know someone you are trying to reach?

Sounds difficult? It isn’t really; just keep in mind that it takes a lot of persistence, patience, as well as a good sense of humor. Once you lost one of those, you won’t make it.

A Non-Disclosure Agreement Is Standard

Feeding in Take The Initiative and Create Your Own Projects

While feeding yourself (A), the spoon pulls the string (B), flipping a piece of drilled iron into the head of a parrot (E), who is knocked unconscious and knocks it’s beak into a bowl (G) which spills parrot food into a bucket (H) that sets of fireworks (K) inside your house with a razor sharp sickle (L) attached to it, cutting the string (M) and forcing you to remember the paperwork to enforce your rights by smacking you in the face with a contract repeatedly! Illustration by Rube Goldberg.

It’s standard to either have your own Non-Disclosure Agreement or pick up a copy of Tad Crawford’s book on contracts and forms. Bigger companies will insist on using their own. Bigger corporations, to their own detriment, usually have no access point for outside ideas. They are afraid your idea may be something they are working on and they will be sued down the line. Middle-sized companies will just tell you they happen to be working on the same idea. Document your contacts and submissions well.

I was recently told over a dozen product designs would not be used. I later heard the products were available in every catalog world-wide. Did they think my price would go up if I found out how well the work did? You bet it will! Keep your expectations high (expect the middle to low high) when negotiating. A recent question came in from an artist in Mexico who ran across a sleazy representative in the United States who was basically ripping her off for one of her licensed characters. She had jumped at the chance because it was her first time working in a licensing arrangement. I hope she followed my advice.

As with any business transaction… think! Anyone who rushes your decision is up to something. Do your research and see what you find.

Bless The Web And All Who Surf It!

Extended in Take The Initiative and Create Your Own Projects

Extended and dangerous hook (A) catches old fashion sign (B), causing electrical shorts that start a fire and the boot to swing back, kicking the football (C) over the goal post (D) and into a colander (E) which tips the watering can (G) to soak the creative’s back, pants and shoes, which will lead to misunderstandings and new nicknames. The string (I) pulls open the cage (J) allowing the bird (K) to go to eat the worm (M), as the bird had been starved in retaliation for all the Twitter fails, causing the shade to be pulled down (N), which reminds the creative to mail that proposal in his pocket. Using theiWeb only takes half the steps. Illustration by Rube Goldberg.

The Web holds a billion of possibilities. As I mentioned about my friend who built a blog, rather then going through the costs of print, you can hardly lose with a great idea and the ability to bring it to life on the Web. With e-commerce made so easy, how can you not have a site that sells something? At least most of the people I know have a Cafepress or Zazzle “shop�.

When I first started with web design, back in the days when processors ran on mud and sticks… and fire, which was new, I put up sites for my infamous chili recipe, one for each of my kids, a site for toy collectors, and it went on. Why? The Web was young and there were probably only 73 sites live and forty of them were mine!

Use your down time. Partner with friends and split the rewards. Ever hear of a group of social outcasts who got together and created something called “The Onion?� No? I haven’t either, but I do hear good things and that they crawled their way up to be, I believe, the number one humor site in the world. It must have started with an idea and someone’s dream.

(ik) (vf)


© Speider Schneider for Smashing Magazine, 2010. | Permalink | Post a comment | Add to del.icio.us | Digg this | Stumble on StumbleUpon! | Tweet it! | Submit to Reddit | Forum Smashing Magazine
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Ultimate Collection of Photoshop Brushes, Actions and Styles

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by Prakash Ghodke

Every designer aims for high quality resources to use for their work. Usually, this takes a lot of time to search for and collecting the best ones isn’t always easy. In today’s post we’ve prepared a roundup of a showcase of over fifty different Photoshop brushes as well as a couple of actions and styles. We hope that this ultimate collection inspires you to be more creative and — don’t forget to share your favourites! We’re always happy to read your comments and suggestions!

Photoshop Brushes

Fake Glitter

281 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Arcade Brushes

110 in Ultimate Collection of Photoshop Brushes, Actions and Styles

25 Ink Brushes

210 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Cloud Brushes

36 in Ultimate Collection of Photoshop Brushes, Actions and Styles

15 Wicked Wings

41 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Sponge Brushes: 10 High Resolution Photoshop Brushes

51 in Ultimate Collection of Photoshop Brushes, Actions and Styles

10 High Resolution Grunge Brushes for Photoshop

61 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Free Hi-Res Clouds Photoshop Brush Set 1

71 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Free Hi-Res Splatter Photoshop Brush Set

81 in Ultimate Collection of Photoshop Brushes, Actions and Styles

15 High-Res Dirty Grid Photoshop Brushes

91 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Spray Paint Pack (Hi-Res Textures & Brushes)

101 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Retro Abstract Circles: Photoshop Brush Pack

111 in Ultimate Collection of Photoshop Brushes, Actions and Styles

WG Watercolor Brushes Vol1

123 in Ultimate Collection of Photoshop Brushes, Actions and Styles

5 High Resolution Abstract Brushes

131 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Human Skin Brushes

141 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Skullribbles

151 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Paint Lines brushes

161 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Spray Paint: 50 High Resolution Photoshop Brushes

171 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Sprays: 10 High Resolution Photoshop Brushes

181 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Free Hi-Res Photoshop Brushes: Acrylic Textures

191 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Fluffy Clouds: 25 High Resolution Photoshop Brushes

201 in Ultimate Collection of Photoshop Brushes, Actions and Styles

15 High-Res Grungy Texturing Photoshop Brushes

211 in Ultimate Collection of Photoshop Brushes, Actions and Styles

20 Free Tape Photoshop Brushes

221 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Paint Blobs: Photoshop Brush Pack

231 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Wet Paint Acrylic Photoshop Brushes

241 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Leech Shapes: Photoshop Brush Pack

251 in Ultimate Collection of Photoshop Brushes, Actions and Styles

16 Hi-Res Splatter Brushes

261 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Hi-Res Spray-Paint Photoshop Brushes

271 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Vatio Brushes

291 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Torn Paper: 10 High Resolution Photoshop Brushes With a Flat Edge

301 in Ultimate Collection of Photoshop Brushes, Actions and Styles

22 High-Res Leaf & Twig Photoshop Brushes

311 in Ultimate Collection of Photoshop Brushes, Actions and Styles

More Stunning Smoke: 30 High Resolution Photoshop Brushes

321 in Ultimate Collection of Photoshop Brushes, Actions and Styles

40 Free High-Res Acrylic Paint Photoshop Brushes

331 in Ultimate Collection of Photoshop Brushes, Actions and Styles

42 More Subtle Grunge Textured Photoshop Brushes

341 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Particle Smoke Photoshop Brushes

351 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Danger Close Brushes

361 in Ultimate Collection of Photoshop Brushes, Actions and Styles

More Lens Flares: 25 High Resolution Photoshop Brushes

37 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Ink Drips: 35 High Resolution Photoshop Brushes

38 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Paint Trails brushes

39 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Blood Marks Brushes

40 in Ultimate Collection of Photoshop Brushes, Actions and Styles

15 High Resolution Moldy Paper Photoshop Brushes

411 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Coffee Rings: Photoshop Brush Pack

42 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Streaks of Light: 40 High Resolution Photoshop Brushes

43 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Scratches: 25 High Resolution Photoshop Brushes

44 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Abstract Brush Pack Vol. 10

45 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Coffee Stains: 25 High Resolution Photoshop Brushes

46 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Revnart Smoke

47 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Tape: 57 Fantastic Photoshop Brushes

48 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Watercolor Brush Pack #1

49 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Creative Doodles Photoshop Brushes

50 in Ultimate Collection of Photoshop Brushes, Actions and Styles

InkDrop

511 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Nature Brushes

52 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Mystical Light Effects: 20 Stunning High Resolution Photoshop Brushes

53 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Acrylic Brush Strokes: 57 High Resolution Photoshop Brushes

54 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Photoshop Actions

Magical effect 4.2

55 in Ultimate Collection of Photoshop Brushes, Actions and Styles

PHOTOSHOPACTIONS+ OO2PACK

56 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Action 008

57 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Photoshop Actions – 48

58 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Sun Photoshop Curve

59 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Blue Action

60 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Actions: “Retro-Vintage”

611 in Ultimate Collection of Photoshop Brushes, Actions and Styles

sa-cool Action 2.08 colors

62 in Ultimate Collection of Photoshop Brushes, Actions and Styles

photoshop actions

63 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Photoshop Actions

64 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Action 30

65 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Dazzle Effects 4

66 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Photoshop Actions

67 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Photoshop Actions

68 in Ultimate Collection of Photoshop Brushes, Actions and Styles

50 Photoshop Postwork Actions

69 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Photoshop Actions

70 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Color Enhancing Actions

711 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Wedding Theme Action

72 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Photoshop Action Set o1

73 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Photoshop Actions

74 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Photoshop Actions

75 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Photoshop Styles

Glass Layer Styles+PSD+Icons

76 in Ultimate Collection of Photoshop Brushes, Actions and Styles

15+5 Web 2.0 Style Set 1

77 in Ultimate Collection of Photoshop Brushes, Actions and Styles

16+4 Web 2.0 StyleSet 2

78 in Ultimate Collection of Photoshop Brushes, Actions and Styles

220 Amazing Free Photoshop Layer Styles

79 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Reptile Skin Photoshop Styles

80 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Ultimate Web 2.0 Layer Styles

811 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Clear Jelly Text Effect & Layer Styles

82 in Ultimate Collection of Photoshop Brushes, Actions and Styles

Vol.2 Styles

83 in Ultimate Collection of Photoshop Brushes, Actions and Styles

(ik)


CSS Validation, How Important Is It?

A really interesting question was asked recently on Answers, discussing the importance and relevance of CSS validation. It would be interesting to discover how much stock developers actually do put in to it, or, is it more important to focus on the actual page being able to function? We would love to hear from you.

You can leave your thoughts, tips and insights in the comment section below, or you can leave your answer on the original question on Answers here: CSS validation, How Important Is It

CSS validation, how important is it
This question was originally asked by Ben G.

Here is the best answer, as voted by our users, so far:

CSS validation, how important is it

So, what do you think, how important is CSS validation?

Thanks to everyone who asked a question, but most importantly thanks to everyone that took the time and effort to offer helpful and useful answers.


Billboard Web Design: How to Win Your Audience’s Attention

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Let’s say you’re driving down the freeway at 65mph and you see the roadside plastered with advertising posters on both sides. Some small, some large, all meant in some measure to cause you to remember a brand or identity, to keep that company name in your mind. The more saturated the roadside becomes with advertisements, the more the brand has to be distinctively creative, unique and memorable.

Generally, the eye-catching ads are mostly the ones with witty taglines that are easy and fun to remember. As much as the colors of the images and fonts being used are important to make it easy on the eyes, the idea actually has to be unique and simple enough to be separated from other commercials.

Billboard Mainimage in Billboard Web Design: How to Win Your Audiences Attention
Photo credit: Randy Harris

The same principle applies to any website. Though a user won’t necessarily be passing by your site at 65 mph, there is a certain bounce rate — visitors who leave your site shortly after entering it. For many websites, these rates are much too high. This poses a very similar challenge to those who design billboards. You have a very short amount of time to capture your audience’s attention and to keep it for long. With that in mind, here are some principles for developing billboard-style Web designs.

[Offtopic: by the way, did you know that there is a Smashing eBook Series? Book #1 is Professional Web Design, 242 pages for just $9,90.]

Creative and Unique

An important piece to the billboard website puzzle is creative and unique design. This can be intertwined within the other principles, and when done effectively, can be the sole reason for viewers to dig deeper into your site.

Hey Indy
Creative and fun, heyindy.com breaks the mold of an ordinary, plain and boring website. Complete with customized illustrations, drawings and playful typography, each page engages users, making them feel comfortable on the site. Notice how well the illustration on the top fits with the tagline of the site. Hey Indy creates websites, illustrations and animations and uses the “mixtape” metaphor to attract client’s attention. The site is not obtrusive, but inviting instead. A very personal, attractive design.

Indy in Billboard Web Design: How to Win Your Audiences Attention

Dropr
This online service uses a nice typographic poster with playful typography on the front page to explain what it does. The design is attractive and inviting, although a plain simple text message could have worked just as well to deliver the message to the visitors. The interesting part are the animated clouds on the left side with colorful water drops. Very nice use of metaphor contained in the title of the service. An original and unique design.

Dropr in Billboard Web Design: How to Win Your Audiences Attention

TVLCORPs
Interested yet? Though the tagline shown on the web design below does not really say what this company does, the layout is creative and compelling; the strong, vivid contrast is more than enough to turn some heads. Notice how “UX/UI” stands out on the site, focusing the visitor’s attention on the ‘services’ section of the page.

Dreams in Billboard Web Design: How to Win Your Audiences Attention

{ ro:newmedia }
Sometimes it’s a good idea to risk an unusual design approach — be it exaggerated typography, striking color combinations or unusual design layouts. The latter is the case in point for ro:newmedia’s website. The layout is very unusual and original, and therefore memorable. Colorful large spinning circles look like an overlay of the site layout and appear vividly against the dark background. A downside: the font size of the text on the page could be a bit larger.

Ro in Billboard Web Design: How to Win Your Audiences Attention

Pixelmator
Much different than the standard, pasted screenshot, Pixelmator works the sleek, elegant interface of their application directly into the design of their page.

Pixelmator in Billboard Web Design: How to Win Your Audiences Attention

Relogik
What makes this particular site effective is its ability to draw the eye to the name of the product or service they are showcasing. In this case, it works well to give the company name an afterthought as well as making the product more prominent.

Relogik in Billboard Web Design: How to Win Your Audiences Attention

Made My Day
One more test to run is to assume how much impact a particular site has on a reader, if they were to take a quick glance and look away. Ask yourself: If you were to carry out your day from that point, what were you to still remember about that particular site? The large orange circle elegantly integrated into this composition does an excellent job of leaving a style for returning visitors to remember.

Mademyday in Billboard Web Design: How to Win Your Audiences Attention

Compelling Headlines

A good design only goes as far as the content it contains. For this reason, it’s vital to go beyond average with your copy text. If you’ve seen a billboard advertisement or two, you may remember the tag lines featured on them. Short and to the point, they’re meant to get you to remember a certain brand.

Many large corporations don’t even use ad copy, but rely solely on their logo and identity to remain effective. One has even gone as far as making their billboard a working sundial in this respect. Though we should all aspire to having a brand of our own this influential, it’s recommended that you stick to clear and powerful copy text along with your design to help capture your readers. Here are some examples of compelling headlines:

Ryan & Sofia
Ryan and Sofia combine hand-drawn design elements with a compelling headline, all supported by a very informal, emotional language and choice of layout. The message is strong and clear, and therefore very appealing.

Marriage in Billboard Web Design: How to Win Your Audiences Attention

Comwerks Interactive
This design agency uses a clear and simple language to communicate the purpose of the website. Cute illustrations make a website look less formal and much more engaging. The purpose is clear and the client list immediately proves that the design agency indeed builds cool stuff. A downside: the text on the images in the slideshow would benefit from not being embedded in the images.

Cool-stuff in Billboard Web Design: How to Win Your Audiences Attention

Camera+
Clear, contrasting colors only add to the effectiveness of the headline given on this website. In a clear and elegant manner, a reader is quickly able to glance at this website and know its purpose.

Camera in Billboard Web Design: How to Win Your Audiences Attention

Just Dot
Sticking to the billboard clarity, Just Dot provides a clever design and tagline to attract readers. Along with a creative chalkboard theme, this site features neat and clean navigation to help guide readers through the site.

Justdot in Billboard Web Design: How to Win Your Audiences Attention

Jeroen Homan
In clear and impacting typography, this site screams out its purpose distinctly. In today’s fast-lane crowd of web-surfers, such clear and impacting titles are a must-have for a captivating and inviting website. This of course, is the case as long as the amount of content allows for this.

Jeroenhoman in Billboard Web Design: How to Win Your Audiences Attention

DBA Products
An important part of capturing your reader’s attention is in engaging in a conversation. When one reads, “Think before you write” a first reaction is to wonder about what is actually meant by that phrase. Firstly, attention is captured. Secondly, a reader eye is lead to the bottom left corner where they can view a video to learn more.

Dba Products in Billboard Web Design: How to Win Your Audiences Attention

Clever and Poignant

Not every billboard is meant to be humorous, however, almost all strive in some way to get a point across in a not-so-ordinary fashion. Consider the last few advertisements you’ve seen. If they were selling toothpaste, did the ad simply state “Buy this Toothpaste” or was there something creative and direct to get you to remember that particular brand?

In Web design, the same principle can be applied. With the hundreds, if not thousands, of websites we’re exposed to overall, trends can be seen which are all too often followed. But because the Web is ever changing, simply following trends can lead to a site becoming outdated the moment it’s published.

How can this be avoided? Once again, we can look back at billboard advertisements. What makes many of them effective is their ability to deliver something creative, or other than what the average person was expecting to see.

Tea Round
Complete with high-quality images, Tea Round’s website captures attention, while incorporating a creative tagline.

Tea Round in Billboard Web Design: How to Win Your Audiences Attention

Spring: Supporting Biodiversity
This particular tagline is effective because it engages you with a question. Notice how the question is not “Do you support biodiversity?” but rather “What will you do to support biodiversity?” which places the reader in a position to feel as though they need to take action!

Spring in Billboard Web Design: How to Win Your Audiences Attention

Tapbots
Another element to creating memorable billboard-style web designs, is the product or service itself. Short and snappy names are just as, if not more important, than the tagline. “Calcbot” is much easier to say and much more memorable than something like “Calculator Application for iPhone.”

Tapbots in Billboard Web Design: How to Win Your Audiences Attention

Pointy
Featuring a vibrant color scheme and typestyle, Pointy successfully merges creative typography with a compelling and challenging headline. Along with the headline is a clear next action for the reader to take: “Let’s talk”.

Kawartha in Billboard Web Design: How to Win Your Audiences Attention

Powerfully Branded

Though it’s already been touched a bit thus far, branding is another important piece to powerful Web design which deserves further attention. As with the toothpaste example, a billboard’s purpose may in the end be to generate sales, but just as important is the building of the brand the company is advertising. After all, you can get dozens of different brands of toothpaste, just as there are a multitude of of websites out there, so how is one among the crowd to be remembered? Building a brand through a Web design is the very mark or entity visitors remember you by.

Nike®
Showing the importance of subtle repetition, Nike® combines a creative display of their shoes, while giving viewers multiple views of their logo.

Nike in Billboard Web Design: How to Win Your Audiences Attention

McCafé®
With every cup featuring the McDonald’s® and McCafé® logo, a viewer can be grabbed by the quality of the product, while remembering the brand correlating to it.

Mccafe in Billboard Web Design: How to Win Your Audiences Attention

Coca-Cola®
The Coca-Cola&reg website is a billboard in action. Complete with the clean logo and bottle, with the clear and simple tagline, the brand is very easy to remember.

Cocacola in Billboard Web Design: How to Win Your Audiences Attention

What Does a Brand Have to do with a Website Anyway?

Even if the website you’re developing doesn’t have the sole purpose of making money, a brand is still very important. Brands are essential for goading visitors to come back time and time again. Consider some of the recent advertisements you’ve seen. If there is a company you know and love, would you say you’re much more apt to spend time looking at that advertisement, as oppose to the dozens of others you’ve never seen before, or the ones that don’t interest you? The same applies for websites.

Eye-catching, yet tactful

There are countless sites on the web that will undoubtedly catch your attention, but only for the worse. Poor, outdated design, or a heap of flashing animated gifs will only increase your bounce-rate. Appealing sites achieve a balance between capturing reader’s attention and providing an adequate amount of useful information. Something to keep in mind: the design is a key piece of your website, but if it distracts away from the aimed content, it no longer serves its purpose!

Megumi
With jaw-dropping elegance and simplicity, this web design effectively brands their name, gives a brief tour, all while keeping the design clean and clear.

Megumi in Billboard Web Design: How to Win Your Audiences Attention

MailChimp
MailChimp’s website design is bold and clean, and it sticks to a consistent color scheme. Bright, complimenting colors are used while making the main content readable.

Mailchimp in Billboard Web Design: How to Win Your Audiences Attention

Emprivo

Again sticking to clear and readable, the Emprivo website allows their color scheme to work well for them by keeping the design and layout tactfully clean. Such simplicity allows key elements to stand out.

Emprivo in Billboard Web Design: How to Win Your Audiences Attention

Row to the Pole
Still retaining a subdued and clean typestyle and color scheme, this site is still able to feature a commanding headline. Communication, clarity, and balanced design are all utilized exceptionally on this layout.

Row To The Pole in Billboard Web Design: How to Win Your Audiences Attention

Clean, Simple and Straight to the point

Of course, one of the options is also as simple as simplicity. Not to say we cannot be creative in our delivery, but a saturation of text and images, especially on a home page, can motivate our viewers to click that back button! Here we’ll take a look at some good billboard-style websites that have captured the essence of simplicity to attract readers:

Less
Less has a clean and well-designed interface. Complete with a clever tagline, this application shows you a screenshot of exactly what they’re offering to you. It doesn’t get much clearer than this.

Less in Billboard Web Design: How to Win Your Audiences Attention

Courier Mac App
Complete with a well crafted icon, Courier clearly depicts their application with cool, soft colors, yet elegantly displaying the showcased application. The catchy subtitle also assists with remembering the name. Something to take note of as well is the fact that the “download” and “purchase” buttons are clearly displayed at the top of the page.

Courier in Billboard Web Design: How to Win Your Audiences Attention

We Are Omazing
With a simplistic approach, this site integrates the imagery and style into the tagline. Branding is in effect as a memorable name is complimented with readable design.

Omazing in Billboard Web Design: How to Win Your Audiences Attention

Clarity and Contrast

Pivotal to any design, good contrast is a must. While subtle typefaces and graphics have their place in design, strong contrast is important to quickly direct a reader’s attention or get them to remember something particular. If viewers have to hunt around for what you do or what you offer – more than likely they will not stick around for long. Make it easy for your readers to know what you’re about from the very beginning.

Charles Elena
Don’t be afraid to go big with your text. This site sports an effectively large Sans-Serif font to grab the attention of its readers and to get them to remember what they do. The design isn’t necessarily strong and vivid, but the message is communicated very clearly.

Charles Elena in Billboard Web Design: How to Win Your Audiences Attention

Live Books
There are many different features listed on Live Book’s website, but one thing that’s executed exceptionally well is its clarity. There’s no mystery here, you know exactly what they offer.

Live-books1 in Billboard Web Design: How to Win Your Audiences Attention

Conclusion

In an age where advertisements saturate our market, it becomes all the more visible of the need for creative and effective design. As we’ve explored here, good design goes beyond making things look nice, or following trends, but rather effectively capturing the audience of those whom we wish to view the site. In the end, what action viewers do, or do not take, can come down to the finest details of the decisions made by the Web developer.

Feel free to share your opinions or experiences in the comment section below!

Bonus Billboard Template Download

In addition to the concepts explored here, you can download your free billboard website/image template for displaying your billboard-style design. Place any 440px wide image into the code provided, or modify it yourself for a great way to display your images. See some samples below:

Billboard Temp in Billboard Web Design: How to Win Your Audiences Attention
Smashing Billboard in Billboard Web Design: How to Win Your Audiences Attention
Smashinglogo Billboard in Billboard Web Design: How to Win Your Audiences Attention

Download the template for free

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© Thomas McGee for Smashing Magazine, 2010. | Permalink | Post a comment | Add to del.icio.us | Digg this | Stumble on StumbleUpon! | Tweet it! | Submit to Reddit | Forum Smashing Magazine
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