Archive for May, 2011

Distraction Management: How To NOT Procrastinate or Get Distracted

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Whenever we are working on a design, facing a deadline, it is of the utmost importance that we stay on track and power through til the end. Doing whatever is necessary to keep us walking with progress over stalling with digression.

All too often, we find ourselves facing a project that is somewhat hampered by our inability to become properly motivated and dive in to the design without looking back. We allow ourselves to become distracted and we linger there. Placed on pause by this distraction or sense of procrastination. It is here that we find ourselves struggling for a way to kickstart our motivation and work our way free from those hands that are holding us back.

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We need to find ways to stave off the call of those pitfalls to our design progress. Image Credit

Enter today’s post. Here we are going to examine a few different ways that we can attempt to keep ourselves focused and driven during a design project, so that we do not end up falling behind. So below are the distraction management techniques that we felt could assist any designer feeling the pull of procrastination or the digressive distractions that creep up in our path of productivity. If you follow the tips and implement them into your design process, then you are less likely to be pulled off topic and find yourself facing this problem.

Consider Some of Our Previous Posts

Project Breakdown

Often there are times when we first begin a new design project that we end up feeling somewhat overwhelmed by the entire scope and size of the project. And we let this overwhelmed sensation keep us from getting started. However, if we breakdown the project in the beginning into assignments of dedicated focus to tackled individually, it can feel less bewildering. Because you are not attempting to take on the entire project at once, instead you take all of those pieces and allow yourself to focus on one piece at a time. This focus can not only keep you from procrastinating any longer, but it can also help your mind keep on track and from wandering off topic and potentially off course.

Sites and Services to Assist

  • BaseCampHQ premium project management software that focuses on communication and collaboration.
  • ActiveCollab is a premium tool which installs on your server or local network for better project management and collaboration.
  • Project HQ is an open source solution to your collaborative project management needs

Set Clear and Achievable Daily Goals

So if we feel overwhelmed by the scope of the project, but we are not too keen on the idea of a full breakdown for the project, then another way to come at it to combat that feeling is to set clearly defined and achievable daily goals. By giving ourselves daily project goals that are completely achievable within a day we effectively lessen the scope that we are dealing with. This makes the project seem less daunting, as we have smaller steps to focus on that will take us to the end. Rather than trying to focus on the overall outcome that seemed so overwhelming from the very start.

Apps to Assist

  • Tadalist is a completely free, very popular to do list tool that is easy to use.
  • Remember the Milk is an online based to do list with great functionality that is free to use.
  • Todo.ly is an intuitive and easy to use online Todo list, and Task Manager.

The Bare Necessities

Now once you get started you have have to keep moving forward, and that is not always easy to do with a workspace built to distract you. So you want to keep your work area neat and refined to the bare necessities as much as we possibly can. The more that you have in your work area to distract you or keep you stalling, the more likely you are to cave to these interlopers of progress and indulge their less than productive ways. So if you are in an office setting, go minimal with your workspace to keep your mind focused on the task at hand. If you are working from home, then this is especially important.

If you have a workspace that is combined with your regular living spaces, then your work environment is more than likely going to be working against you in this respect. So for those designers who have a home office, keep this a space apart from the rest. Sure you want your workspace to be comfortable, but that is not the issue here. Filling that space excessively only feeds that areas ability to keep us from focusing on our work. So we need to be aware of our environment’s effects on our productivity and if necessary, keep it bare.

Scheduling

This can mean everything in aiding your focus. If you work straight through for hours and hours without a break, your tired mind is much more susceptible to distraction. So keep this in mind, and while you are scheduling your time to work on the design project at hand, be sure to include breaktimes in there for yourself. This will do wonders to help keep your mind fresh and focused, and less prone to diversion. Scheduling can also benefit those finding it hard to get started initially. If you have set a schedule for yourself, then you are more likely to follow it and not allow procrastination to rear its ugly head.

Also use this scheduling wisely to keep you better mentally suited and less apt to be distracted by outside influences. If you have regular daily routines try to not schedule your design work against any of the peak times for your daily activities. For instance, if you are a social media hound, and you have particular times that your various streams tend to be full and a majority of those you regularly engage with are online, then do not pick those times to schedule your design work. This way your mind is not constantly being drawn towards that routine you know you are missing out on.

Apps to Assist

  • Klok is a personal time tracking app with a free and premium version that can help you get your schedule under control.
  • Toggl is a time management app that promises to keep you on track with reports to help. Both free and premium versions are available.
  • Rescue Time an automated web-based time management and analytics tool for anyone serious about tracking and managing their time.

Get Specific With Your Schedule

Instead of just scheduling time to design, actually take the breakdown of the project that you have made, and schedule the individual areas of the project to work on. Get specific with your scheduling of the various pieces that you have to tackle and this will further your focus, and keep you less likely to allow digressions back and forth between areas of the project itself. And as you schedule these various project tasks, try to mix up the different times so that you are not working on the same elements or areas back to back. This will also help to keep your thought processes refreshing and uncluttered.

Pomodoro to Assist

  • Pomodoro Technique can help you get the most out of your time management and may be just the key for you.
  • Focus Booster is a free lightweight Adobe AIR app that was built around the Pomodoro Technique that is simple and elegant.
  • Tomato Timer a web based Pomodoro timer that is basic and very straight forward.

Unplugged

This may prove somewhat difficult to do, but for some it is necessary to avoid distraction and delays. That is to stay offline. Even if you run up against barriers that you would normally turn to an online outlet for, hold off. Make notes of the problems you come across so that you may address them later. Move on to another area of the project, or to another area in the same vein that will be unaffected by this unexpected roadblock. But breaking from your flow and getting online can quickly take an unexpected turn, and by the time you look up again, an hour has disappeared. Your flow and focus have been compromised, and that never bodes well for the design.

If you are using a schedule to help you stay focused, then use your break times to get online and search for answers that you may need when you return to work. Or even schedule times that are specifically just for plugging into the web. This can sometimes help with curbing the temptation to just pop online for a second. If we know that we will have time for that later, then we can allow the design to remain at the forefront of our focus. This is not to say that designers need to avoid the web to stay productive, however, it can become necessary as the web can be a huge distraction as well as a tool. So staying unplugged and offline at times can work wonders for keeping you locked on target and moving towards the project’s end.

Add-ons to Assist

  • Leechblock for Firefox is a simple productivity tool designed to block any time-wasting sites that sap the productivity from your day.
  • StayFocusd for Chrome increases your productivity by limiting the amount of time you can spend on any sites you consider time-wasters.

Keep the Project Fresh

The moment we start getting bored with the project and the design, then we are begging for a distraction, or worse we put off the work altogether. Looking for something to engage us and reconnect us with fun. So we have to do all that we can to keep the project feeling fresh, fun, and exciting to hold our focus. Find ways to push the proverbial envelopes and challenge yourself throughout the course of the project so that it continues to hold your interest. Naturally there is a balance to strike here. You want to keep yourself intrigued but you do not want to compromise the design in the process. So find ways to keep yourself captivated by the project however you can, but keep in mind that you still have a goal and a deadline on the horizon. We cannot allow our project to become the distraction.

Reward System

If all else fails and the project seems to be barrelling towards boring, then keep yourself engaged and interested with a sort of personal reward system that you employ while you work. In the vein of video game achievements and the like, establish certain milestones for the project that once you achieve, you get some sort of predetermined prize for yourself. This does not have to be anything major, or even tangible, just whatever works for you personally. Like an extra break in your schedule, or whatever you can think of to keep the project engaging and progressing.

Share Your Progress

One way to keep yourself focused and highly motivated to get your design work handled is to commit to sharing your project progress with others. Be it the client, a close circle of design friends from the community, or even an online audience that you are sharing your ‘dailies’ with. As long as you have promised to share some kind of virtual progress report with someone, you tend to be more driven to actually get the work done and turned in. This also allows for us to get some sort of feedback on our progress, which can always come in handy as we work through the project. Once again, we have to understand that processing and implementing all of the feedback, especially if we are sharing daily, can be just as much as a derail as it can be an aid. Balance is important here as well.

Sites to Assist

  • Forrst is a community driven invite site dedicated to providing thoughtful critiques, and sharing knowledge to build better applications and websites, and more.
  • Dribbble is another invitation based site for designers to share their work with a sort of game like system that it is built upon.
  • Behance is a free online community for designers and more to come together and share their work with others in the community and beyond.
  • Concept Feedback is a premium service where members can share their work with other designers and get useful, honest feedback on their projects in progress.

Isolation Equation

There are occasions when just having someone familiar in the vicinity of our workspace can be as much of a distraction to our progress, or even to getting started, so there are instances where we might need to add a little isolation into the equation. Especially those who are working as part of a team, may find it benefiicial, at times, to get away from the other members and work on the project alone. So isolation can be an easy way to keep those accidental acquaintance interruptions from stealing large, productive portions of your work day from you. This tends to be why most designers who work from home, maintain an office area away from the rest of their families. Just like unplugging from the internet, virtually unplugging from the world around you can increase your ability to remain focused.

Keep Healthy and Rested

Finally, one area to keep in mind is our physical and mental well being. If we allow our health to decline, or our mind and body to fatigue then we are more prone to having our focus and drive impacted. So it is important to get enough sleep and exercise, along with a balanced healthy diet to keep our mind sharp and alert. Design is an intricate and at times delicate field, that some would call an art, so keeping both our mind and our body in as peak of a condition as we are able can do wonders for our attention and motivation with regards to our work.

In Conclusion

That wraps up this end of the discussion, but as always, things are just getting started. Now we turn the comment section and the topic over to you. What are your thoughts on staying motivated and focused on your design work. What techniques or processes do you implement and employ to aid you in this? Feel free to leave us your two cents!

(rb)


Visualising drawings in 3D with DrawPad

A Blue Perspective: <p>

Last February at Ignite Sydney we thought we'd try something a little different to get the crowd involved.

While most people were downing a few drinks, a bunch of lovely lads and ladesses with iPads were circulating through the audience asking people to draw (with their fingers) what inspires them. On the iPads was a drawing application that recorded the time and position that each stroke of their fingers made and that data was used to create a 3D timelapse visualisation of their drawing on the big screen behind the stage. I've put together a little video of the end result:

It was actually quite exciting to see what people came up with. And equally exciting was seeing the looks on their faces as they interacted with the iPads and then waited with anticipation to see how their drawings would be interpreted by the foreign shapes appearing on the screen.

Someone drawing on an iPad using DrawPad To pull off this stunt we used all open web technologies: a webpage running my "DrawPad" Canvas application that allowed people to draw, and captured the movements of their fingers; storage of the stroke data in JSON on the backend (thanks to Tim Lucas); and visualisation of those strokes in 3D using WebGL via Mr. Doob's wonderful three.js library.

To get people drawing, I took a look at 37signals' Chalk but it lacked one important feature: multi-touch drawing, so I decided to write my own drawing app.

If you're never done multi-touch event handling it can be a mysterious process (it certainly was to me) but once you get your head around the notion of an event object that contains multiple points of interaction, then it's actually quite fun.

3D visualisation of a drawingI've uploaded the source code for the drawing app (and the 3D visualiser) into a DrawPad Github project if you want to take a closer look (or improve it in the countless ways that it could be improved upon). Certainly the 3D visualiser is a result of cramped deadlines. I really would have loved to create the stroke paths as true 3D meshes, but had to settle for a series of spheres that follow the path of the stroke instead. (Kind of like voxels.)

But at the end of the day the technology didn't matter. What mattered was the outcome: an easy-to-use way for people to draw what they wanted, and a pretty-as-a-picture translation of what they drew. The fact that it was done in a browser made no difference at all.


50 Free and High-Quality Icon Sets

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A beautiful and elegant icon set is an asset to any good web design. Creative use of an icon set can help make or break the overall look of the design. Freebie design components, especially beautiful icon sets can be found in nearly every designer’s toolbox, or if not already among their tools, then certainly on their wishlists. Which is what brings us here today…adding to that tool kit!

In this post, we are presenting an awe-inspiring collection of 50 magnificently designed, free and professional high-quality icon sets. All of the icon sets featured are free. Nevertheless, please be sure to read the license agreements carefully before using all icons since this can change from time to time. Enjoy!

Free and High-Quality Icon Sets

Symbolicons: Transportation
A free set of stylish transportation icons from the full Symbolicons set.

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Multimedia Icon Set
The set is called the ‘Multimedia Icon Set’ and, as the name suggests, contains 14 multimedia icons in PNG format. You will also find included in the download the AI source files. You are free to use this icon set for both personal and commercial projects.

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Exclusive Free Icons: “Appliance Icons�
The set includes 10 super cute looking icons of all types of household appliances.

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A Set of 15 TV Icons
A fresh set of 15 TV icons of varied designs, available in 256 x 256 pixels.

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App Icons
It includes 28 icons for various applications, available in both png and ico format, from 128 to 16px.

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iPad 2 Icons
The set includes 18 beautifully rendered icons of the iPad 2 with varying colored covers.

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Cute Twitter Icons ~ Chrome
A new range of twitter icons in 256 x 256 pixels. Liven up your website with one of these little cuties.

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Leather briefcase PSD & icon
A set of briefcase icons available in 512×512, 256×256, and 128×128 pixels.

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Style Guides: A Free Icon Set for Writers
This high-quality icon set features 5 icons, all in PNG format, ranging from 32×32 px to 512×512 px.

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Follow Me Icons
4 png icons for your blog design projects which include Twitter, Facebook, Feed and Favorite.

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RSS Icons
A choice of 16 chic RSS icons to liven up any site.

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Brand New Social Icons ~ Teacups
A cup of tea, anyone? 6 social icons that look simply delicious!

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Minimalistica Icon Set
This simple two-toned collection is available in PNG: 16×16, 24×24, 32×32, 48×48, 64×64, 128×128

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Awesome book icon
Awesome icon of a set of books, viewed from the spines as though they were on a shelf. 512px, 256px, 128px and 64px versions of the icons available in one archive.

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Button-style Social Icons
A simple and clean set of social media based icons in 256 x 256 pixels.

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Shopping Icons ~ Brand new set!
A set of beautiful icons for any web based shop or retail needs.

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Purse icon
Beautiful leather purse, filled with large bills. Open it, take it

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65 Classic Cocktails
A cool and stylish range of icons that one might find quite refreshing.

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48 pixels web iconset
Includes a total of 226 icons related to websites, design, e-commerce.

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Credit Card icons
A gorgeous set of 31 credit card icons.

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Dreadhead Creatures
10 cute and coiffed original vector creature icons.

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Things Icon
A random set of six .png’s ranging from 512px to 16px.

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Comic Icons
A set of outstanding comically illustrated Icons.

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Junior Icons
The sharp set includes 146 beautiful icons.

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Rabbit Icons
An intriguing special Easter Bunny icon set which comes in 4 sizes as transparent PNG files available: 64x64px, 128x128px, 256x256px

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Kraftwerk
This collection contains 13 icons with large resources for Windows & Mac OS X.

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Classic Cars Icons
The set includes 6 beautiful icons of some classic cars.

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HYDROPRO ICON PACK
HydroPRO Icon Pack contains 50 high quality (256×256 pixels) icons; PNG and ICO formats. This package includes: HDD Icon, My Computer Icon, Keyboard Icon, Mouse Icon and more…

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Smooth Metal Software Pack
A set of 50 wonderfully illustrated icons for apps.

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GPS navigation icons Part-2
This set includes GPS navigation icons in 4 colors and each icon comes in a 128×128 pixels fully layered PSD file.

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Farm Fresh Icons
A set of beautiful and clean icons that contains an astounding 2000 application and mini icons.

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Social Media Icons by Iconshock
This set includes 12 fantastically designed Social Media Icons.

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PSD Shopping Bag Set
This set containes 9 beautifully crafted shopping bag icons.

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Free credit card Icons
The most complete credit card icon set ever, 457 payment and credit card icons packed in this fantastic collection, it includes 9 sizes, pixel perfect icons for smaller sizes and vector for larger sizes.

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Home icons
A set of home icons available in 512×512, 256×256 and 128×128 pixels with psd files.

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High detail social icons
A set of visually stunning social media icons.

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User icons
This set include 55 awesome user icons.

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3D Download Icon
This set containes 4 transparent PNG files (64px; 128px; 256px; 512px) to help meet your project download needs.

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Blue Icons by Shek
A set of 5 beautiful icons in a blue hue.

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PSD Thank You Bubble Set
A wonderful set of 9 attractive bubbles that can be used for any purpose.

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Free Briefcase Icon
A highly detailed briefcase icon presented in 3 different dimensions.

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iPhone & iPad PSD templates & icons
A beautiful set of PNG icons in sizes 256×256, 128×128 and 64×64 pixels for use in your web projects.

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Twitter Icons
A well designed set of Twitter Icons in vector format.

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World globe PSD & icons
A set of different world globe icons with fully layered Photoshop files. Icons in various standard sizes such as 512×512, 256×256, 128×128, 64×64 and 32×32 pixels.

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Ice candy PSD & icons
A set of tasty looking frozen dessert treat icons available in 512×512 and 256×256 pixels.

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Free iMac Icon
Free iMac icon that will perfectly suit your creative headers, presentations, business cards, portfolio websites and print works. This quality illustration has been resized in three different dimensions to be useful for various needs.

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GPS navigation icons Part-1
Each icon comes in a 128×128 pixels fully layered PSD file and isolated on a transparent background for the use in web projects as icons.

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Html5 icons
A set of beautiful icons inspired by the html5 icon.

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Battery Icons
This set includes PNG icons in sizes 512×512 and 256×256 pixels complete with psd.

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Monochromatic Iconset
A simple, yet classic, set of monochromatic icons with an available PSD file.

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Leaf Mimes Icons
A unique set of icons that can add a bit of style to your project.

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(rb)


Optimizing Emotional Engagement In Web Design Through Metrics

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Think about what keeps you coming back to your favorite store, your favorite person or even your favorite website. It’s not just a mindless buy-go, hug-go or click-go relationship. It is a complicated, emotional connection. It is what makes relationships with people and brands intoxicating. User engagement must have an equally complex emotional connection. It must affect the user in mind, body and spirit. Anything less is a 1990s brochure website.

You can create strong storytelling strategies based on user personalities and segmentation. However, it seems almost impossible to measure those efforts, let alone know how to optimize them, without access to a neuroscience laboratory. In fact, emotional engagement can be optimized, and quite effectively, using something already at your disposal: performance metrics.

Emotional-Behavioral Response Relationship

Let’s start with the basics: an emotion is a psychophysiological response in your body to a stimulus. It’s an internal process that in turn triggers an external behavioral response. Behavioral responses help you decipher the emotional responses of others. Things like facial expressions and body language give you clues to whether the chef wielding the knife is angry and going to attack you or happy and going to make you dinner.

Stimuluschart in Optimizing Emotional Engagement In Web Design Through Metrics

For example:

Stimuluschartexample in Optimizing Emotional Engagement In Web Design Through Metrics

But you don’t have to be face to face in order to read a person’s behavioral clues. In digital environments, users’ behavioral interactions with the platform can give you insight into their emotional states. Instead of reading facial cues to analyze how your UX efforts affect users, you can measure their responses via metric data. Metric data is a user’s behavioral response quantified. With a little reverse engineering, you can identify strong emotional triggers, optimize weak elements and create stronger user experience strategies, using psychology as your secret weapon.

By The Numbers: Behavioral Response

Behavioral psychologists have classified emotions in numerous different theories. A large majority of these theories agree that emotions manifest in various intensities and can even combine with others to build new emotional states. One example of such a theory is Robert Plutchik’s emotion wheel.

SGreenier EmotionWheel in Optimizing Emotional Engagement In Web Design Through Metrics
Plutchik’s emotion wheel.

When it comes to user experience, emotional engagement builds on itself as the user continues to interact not only with your platform, but with all aspects of your brand online, including SEM, press coverage and social networks. Emotional engagement with a digital product can be divided into four categories based on how much information and engagement the user has with your website: awareness, attraction, investment and adoption.

Awareness

Ads-Google in Optimizing Emotional Engagement In Web Design Through Metrics

User experience doesn’t start when they hit your landing page or start your app, but prior to it. Visitors have to make their way to your website in the first place. They’re navigating through websites full of frustration-inducing elements, trust-busting perils and anticipation-inducing amusements. The focus at this point is on building trust, anticipation and whatever other emotional responses you’ll target in your copy, imagery and overall storytelling.

  • Track awareness-level engagement using metrics like page views, page hits, video views, impressions and click-through rates.
  • Identify emotional image and copy triggers during the development phase by A/B testing on micro-sites, as well as using ad content and email campaigns.
  • Create dynamic content that spotlights your SEM, SEO and advertising goals, giving users exactly what they want as soon as they hit your page.
  • Leverage strong referral sources and advertising platforms to build trust and credibility. The coffee vendors featured in the screenshot above use Google, and the companies featured to the right of this column you’re reading use Smashing Magazine to reach customers. By aligning their messages with these brands, they are able to build more trust in the user than an ad on a less relevant platform (like Craigslist) might have.
  • Use emotionally rich imagery in your advertising messages, and carry that messaging through to the website itself. “Fresh-roasted coffeeâ€� begins to paint an emotional picture for the user of that perfectly roasted cup of steaming delight first thing in the morning. If your click-through rate is low, then your ad may not be compelling enough.
  • Develop intuitive and relevant architecture to decrease frustration and increase trust. First impressions count. If the bounce rate is high or the time on site is low, then the story you are telling in the awareness phase might not be carrying though to the user’s interaction on the platform.

Attraction

Site-Mailchimp2 in Optimizing Emotional Engagement In Web Design Through Metrics

Attraction-level engagement keeps users interested in your platform. Cohesion of the UX elements and usability is the name of the game. Building emotional engagement at this level is critical because behavioral engagement consists mainly of superficial interaction such as navigation and content absorption.

  • Track attraction-level engagement by looking at bounce rates, session lengths, pages per visit, abandonment rates, email opening rates and click-through rates.
  • Stay up to date on current trends in usability to create systems that are user-centric.
  • Identify high-focus areas in your user interface through eye-tracking, heat maps and software that records mouse movement. Optimize your framework, and place emotion-building content in strategic areas.
  • Continue building and reinforcing motivational and emotional triggers through engaging imagery, emotionally charged words for headings and main copy, and persuasive triggers. @Mailchimp publicizes a lot of “freeâ€�, “bigâ€� offers and uses bright imagery to boost joy and anticipation levels. Negative emotions, like sadness, can also build strong emotional engagement in users. Examples are the powerful images of animal cruelty often seen in PETA and ASPCA campaigns.
  • Highlight brand relationships, security measures, press and endorsements. Aligning your product with other respected brands builds trust. The list of brands that Mailchimp uses to show its press features builds an impressive amount of credibility. This is immediately followed by the call to subscribe by email. Putting the call to action after the trust-building credentials is more effective than the other way around.
  • Develop proper system-generated feedback and error handling. This could include loading notices and 404 pages with content referrals, which reduce abandonment due to user frustration.

Investment

Mormon in Optimizing Emotional Engagement In Web Design Through Metrics

Investment-level engagement involves a commitment from the user. It moves beyond a simple navigational interaction; the user is no longer behaving based on curiosity and anticipation alone. The user is interested in what you are offering, they trust your credibility, and they anticipate further interaction; thus, they act appropriately. They are now engaged enough to invest time, or do something risky like download a file or submit credit card information, or assume an identity (real or fictitious), stepping out of the role of anonymous Web surfer.

  • Track investment-level engagement by tracking your social network followers, RSS feed or podcast subscribers, email newsletter subscriptions, file downloads, e-commerce conversion rates, purchase line items (both items and amount), community sign-ups, and warm leads.
  • Leverage your existing community to motivate others to action. @Mormon.org leverages its community to build trust, and its strong messaging of love and belonging and its interesting interface build joy in users.
  • Minimize frustration by requiring the fewest steps possible to achieve the objective. For example, allow users to order without logging in. The more information you require (such as Social Security or credit card numbers), the more trust you will have to build.
  • Reiterate trust, security and credibility elements during the check-out or registration process.
  • Monitor your online reputation.

Adoption

Chipotle in Optimizing Emotional Engagement In Web Design Through Metrics

Adoption entails users accepting the website structure as a common platform for interaction or knowledge on a subject. Emotional engagement is extremely high, and interaction is consistent. If investment-level engagement gets users involved, then adoption-level engagement makes them your cheerleaders.

  • Adoption-level engagement can be seen in return customers, unique versus returning visitor ratios, geo-location check-ins, and participation in “karmaâ€� systems (badges, etc.), to name a few.
  • Use strong social interfaces to spotlight followers, supporters and die-hard addicts.
  • Put community-building messaging in your copy. “Colbert Nation,â€� “Psychos,â€� “Gleeksâ€� and “Chipotle for Lifeâ€� are elements that brands use to add excitement and enthusiasm to their products and reinforce the emotional engagement of their communities.
  • Make it easy for users to integrate the product into their daily lives, as Foursquare, Facebook and Twitter do via apps and open APIs.
  • Invite fans to help shape your future, and make it easy for them to share information, spread your brand and recruit their network.
  • Let users play. It’s just a burrito wrapped in foil, but @Chipotle builds an addictive community element into its website by combining joy, trust and anticipation with quick, simple interactive elements.

Summary

So, what keeps people coming back? Or more to the point, what keeps them from coming back? Using metric data, we are able to trace behavioral and emotional responses to identify the weak spots in our storytelling strategies. By identifying and optimizing these areas, we’re able to make our products better, faster, stronger.

These are just some of the ways to quantify emotional engagement strategies. How do you measure your engagement successes? Share in the comments below.

Resources

Looking for more information?

(al)


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Accessibility checklists can be helpful if used right

It is sometimes argued that using checklists when implementing or evaluating accessibility will lead to “checklist accessibility�, where developers blindly follow a checklist and do what they have to do to be able to check each item off the list without understanding why.

I agree that in the wrong hands, checklists can be used incorrectly. But I don’t see how you get from there to all forms of accessibility checklists being harmful. When constructed and used correctly by people who understand why the items on the list are important, checklists can be a great help to both developers and evaluators.

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