Archive for March, 2022

10 Must-have Productivity Apps for Your Small Business

Don’t confuse activity with productivity. Many people are simply busy being busy.

Robin Sharma

Productivity lies at the heart of every business. If you and your staff are more productive, it will directly affect your business’s profitability. Moreover, the benefits of productivity are apparent and widely felt by various companies. 

You can’t add extra hours to a day, but you can automate tasks to improve your productivity. But, how will you do it? Is it expensive? Which things can be automated? These quotations are obvious.

To answer these questions, Let’s look at the top 10 apps that can help you improve your work productivity.

Expensify – Expense Reports

No more, you need to keep the bills and receipts for a long time. Instead, you just have to scan it in the Expensify app, and the app will automate the rest. 

Every business needs to make and maintain an expenses report. However, it is a hectic and time-consuming task. However, with the Expensify app, you can create real-time expense reports with just one tap. Moreover, the app has advanced features like converting currencies.

Cost: Expensify app costs as low as $4.99 per month; however, it can be increased depending on tracking and scanning capabilities. 

Check out the app here: Play Store | App Store

Billdu: Invoice Estimate Maker

Invoices are the essential thing in every business. You need invoices for getting paid, tracking and recording transactions, and filing taxes. However, creating an invoice manually can take significant time and effort.

But the good news is that apps like Billdu can quickly create professional and customized invoices for your business. As a result, it will improve your productivity and help improve cash flow by faster the payment process.

Billdu app offers ready-made invoice templates that can be customized. The app also works offline. Additionally, the app also allows accepting payments through Paypal and Cards.

Cost: The app provides a 30-day free trial and offers three different plans, between $3.99 to $16.99.

Check out the app here: Play Store | App Store

Hootsuite 

In the digital era, Social Media is one of the best ways to connect with prospects and consumers. Therefore, every small business needs to leverage social media to communicate with customers and generate leads for your business. But building a social media presence requires consistent efforts.

Hootsuite app helps to improve the productivity of the social media teams by planning and publishing content. With the Hootsuite app, you can quickly post content on different social media platforms from a single app.

Moreover, the app helps engage with customers, monitor post-performance, connect with customers, assign customer inquiries, etc.

Cost: The app provides a 30-day free trial and offers 3 different plans for $3.99 to $16.99.

Check out the app here: Play Store | App Store

factoTime – Attendance and Payroll app

factoTime is specially designed for small and medium-sized businesses for attendance management and payroll automation to help business owners/managers. The app can be helpful for both employees and employers.

Employees can mark the attendance Punch with a selfie and location or QR code, Apply for the leave, Check the salary details, etc., directly from their mobile phone. 

While employers or managers will get to know all the data of the employees’ timing, leave, and salary and can download the reports as per their wants. You can use ICICI bank for complete salary automation. The app provides all the employee management features on your mobile phone.

Cost: factoTime provides a free trial and offers affordable plans that start at just $0.99, which goes up to $1.49 per month per employee.

Check out the app here: Play Store | App Store

Canva 

Canva might not seem like the most productive app on a list, but it is one of the most useful and time-saving apps. Every small business needs infographics for virtual communication while it requires graphic skills and time to design it. That’s where the Canva app came into the game. 

It is an easy, simple, and highly effective way to design graphics for your business. The app provides free images, photo frames, charts, design grids, badges, and stickers. This feature-rich app helps create colorful graphics quickly with varieties of pre-made templates without any special graphic designing skills.

Cost: Despite everything, the app is free for core features and charges $12.95 for advanced features. 

Check out the app here: Play Store | App Store

Acuity Scheduling App

The more time management the person does, the more productive that person is. There is a direct relationship between time management and productivity. If you are the person or business that provides service and meets many people in a day, then the Acuity app will work like magic for you.

With this app, you can schedule all meetings in one place. The app can help schedule appointments, send endless emails, send reminders via SMS or Email. By using this app, you will never miss an important meeting. You will also get to know about your free time with just one tap.

Cost: The app offers three plans that start from $14 to $45.

Check out the app here: Play Store | App Store

Evernote

Managing knowledge and essential documents are essential for any business. However, managing all documents is an inconvenient and time-consuming process for the company. That’s a problem solved by Evernote, the digital notes app.

The best thing about the app is it keeps all the things organized. The app is available in android and ios phones that sync with the desktop version. You can write a note down ideas in the middle of the night, in between the meetings quickly. You can easily store and share important documents anytime and anywhere.

Cost: The app offers basic features for free and charges $3.99 and $7.99 for advanced features. 

Check out the app here: Play Store | App Store

 Hubspot 

Every list of essential business tools is incomplete without the name Hubspot. Hubspot is the perfect CRM app for small businesses. The app can be integrated with websites, social media, and email service providers.

HubSpot said, “Organize your contacts, get deeper insights on every lead, and monitor deals with ease — all for free.”

With the help of the HubSpot CRM app, you can collect your customers’ contact and other details through various platforms. In addition, the app streamlines all the data of the prospects and customers, making it easy for you to get in touch with them.

Cost: Free Forever

Check out the app here: Play Store | App Store

Trello

We can be more productive and organized if we visually things better. Based on this principle, the Trello app is built. The app uses a Japanese technique named kanban to manage the project better.

Trello allows you to break down big projects into small task chunks by creating “cards.” 

This card is easily movable according to the priority of the task. As tasks get completed, cards are easily transferred from one column to another.

Having well organized helps employees work better, making managing projects less stressful and enjoyable. 

Cost: The Trello app offers essential services for free; however, if you want to use the advanced feature, you have two options: a business class plan and an enterprise plan, which costs $9.99 and $20.83 per month. 

Check out the app here: Play Store | App Store

Slack

Effective communication is the key to success for every business. A smooth communication channel can help to improve productivity and workflow because it directly influences employees’ behavior. If you are looking for a great communication app, Slack is one of the best communication apps. Unlike most productivity apps, slack isn’t only made for small businesses but can also be used by everyone. 

Slack lets you share files, one-to-one chat, group chat, and community participation. It makes smooth and effective communication to communicate and collaborate with someone in real-time. In addition, the excellent security feature of the app makes it a protective platform for sharing crucial information.

Cost: The app provides free basic service, and the paid plan starts at $2.67 per month to $5 per month.

Check out the app here: Play Store | App Store

Conclusion

If you want to become more productive, the above apps can help you out as a business. Achieve your productivity goals by researching and experimenting with apps made to help your business succeed. Then, we recommend signing up and using it and discovering which one works for you. After using this app, you will have more time to level up your business.

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5 Mistakes You Are Making with Online Scheduling

Every company takes appointments and schedules them as per the availability of the concerned person. The appointments are a source of income for every company. Therefore, more appointments will lead to more revenue. When the appointment scheduling is done manually it will lead to some errors which can cost the company the loss of its clients and downfall of profit.

So many companies rely on online meeting scheduling softwares to avoid errors that help the organization work more efficiently. The toll intensifies the growth of the business. It is designed with AI features to give a friendly experience to users. Every business type such as health and fitness, nutritionist, salons, and many more like them make use of software to fetch appointments. The business that is small, big, or owned by solo entrepreneurs prefers to take the help of software. As a result, it cuts the cost of the employee that is hired for specific tasks or bookkeeping. 

5 common mistakes that can impact the business

Complicated scheduling process

It is the responsibility of the staff to keep the Appointment booking procedure simple. While handling the documents and client data, there is a chance of misplacing or losing important files or information.

In addition to this, the clients can receive the same date appointment which will lead to the overlapping of dates.

The majority of the population is technically sound and therefore, finds scheduling appointments online easy. The software gives an easy navigating experience to its users so that they can easily find the steps to book an appointment. The users will get an instant message if they try to book the taken slot or the software will only show the available slots which can save a lot of hassle.

The clients will find it more engaging to follow a self-explanatory procedure of appointment booking online. 

No Follow-ups

When the client books the appointment, the task does not end there. Besides scheduling the appointment, it is mandatory to take follow-ups. People usually forget the booked webinars, meetings, or other events which can lead to no-shows. Above all, if there is a huge rush of clients in a day as a result, follow-ups are hard to make by the staff. The software has a feature to store the information of the booked date for an appointment and take the follow-up if there is no show on the date.

Therefore, The Online Meeting Scheduling Software is very much beneficial as it has automated features to take follow-ups via emails, SMS, or text messages. It is crucial to maintain engagement with clients to avoid the loss of resources spent on retaining potential users.

Fail to send reminders

Since the staff member handles a lot of clients during the day, many of them miss on sending regular reminders. No doubt, the client has booked the appointment consciously but due to many circumstances, they may miss it. However, it is crucial for every business to notify their clients of every update and send regular reminders.

The Online Meeting Scheduling Software has an inbuilt feature to send reminders to its clients regarding their booked appointments. The automated reminder to clients will reflect our quality services and customer value. No company would like to lose a nurtured lead that will cost them a fall in revenue.

No Plan of action for missed appointments

Moving next, cutting down the figures of missed appointments is equally important for the business. Unlikely, many appointments go missed when proper follow-up is not scheduled. The organization should take measures to avoid no show.

Firstly, the company should have a powerful strategy to deal with these issues. Of course, the missed appointment is not a lost deal. 

There comes the need to identify the reason behind lost appointments which can be the shift of interest to others or services not required. It is very important to know the details so that the company can work on it and can retain its leads efficiently. These details can be fetched using an Online Meeting Scheduling Software. The software usually provide accurate information and insight to understand the business better

No Interactive approach

The interaction of clients with the company bridges the strong relationship. Once the client has taken the services, there are many positive reviews or suggestions from his end. Additionally, it is beneficial for the company to know the quality of its services. Moreover, the staff member tries to take feedback from clients after the services but many avoid giving feedback as they have to rush back to their home or offices. 

When the services are good, clients hardly make any effort to leave feedback. On the contrary, Clients get eager to give feedback when they have not received the expected product or services. Feedback works as a detailed report on the business. It gives information about the areas of improvement and the popular services. 

The use of software can make the process of collecting feedback simple. Feedback can be collected from the clients via web forms, emails, links, and so on after their every visit as the information such as contact number and email id is stored in the software. 

Conclusion

To summarize, technology makes the process much easier and brings down the chance of error that is usually made by humans. However, every company has a dedicated staff member that keeps a check on the booking of appointments, storing data, and keeping it secure. The software is designed in a way that works efficiently without any mistakes.

The services such as storing client data, security to data, managing leads, automated reminders and notification, confirmation, and taking feedback are some of the essential services that the good Online Meeting Scheduling Software possesses. Every business must take the help of software to save time consumed in administrative duties and work on real tasks.

I hope this article is beneficial in understanding the mistakes that people make while scheduling and the importance of Online Meeting Scheduling Software.

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Difference Between Marketing Automation And CRM: Which Is Better For Your Business?

Any company’s marketing department is one of the most significant aspects of scaling their productivity and sales. As a marketing team, you need to build a good relationship with your customers and you need to automate the marketing process to scale up your business. 

Why customer relationship management is difficult

However, managing customer relationships and automating the marketing process became quite difficult due to the multiple marketing channels and sales processes. If you are not using CRM software and marketing automation tools, Sales and leads are slipping away from you. 

Each has a different purpose 

These automation tools may appear the same. Despite appearing similar, there is a difference between marketing automation and CRM tools. Consequently, it is important to determine each software’s purposes and how integrating them can benefit your company. 

In today’s post, We’ll explain the differences between CRM and marketing automation software to help you decide which one to use in different circumstances.

The key difference between CRM and marketing automation tools: 

As CRM and marketing automation tools both aid in customer outreach and relationship building, it is important to know the differences. What makes them different is how they allow you to tailor your approach to each customer and build relationships with them based on their stage of the buying process.

1. Definition: In its most basic form, marketing automation aims to manage email marketing, digital campaigns, scoring, lead tracking, and landing pages. However, CRM ensures the entire sales process is handled: lead status tracking, individual emails, pipeline reporting, opportunity tracking, and task management.

2. Funnel: CRM is primarily used at the bottom of the funnel, whereas Marketing automation is mostly used at the top of the funnel.

3. Target Audience: CRM platforms are primarily used by sales representatives, whereas a marketing automation tool assists teams with marketing tasks.

Some other striking differences 

1. Purpose: An MA tool allows you to automate your campaigns by using triggers and conditions. Such tools are often used for sales cycles that are relatively short. Alternatively, CRMs help organizations manage their sales processes, assign sales representatives tasks, and keep their databases organized.

2. Goal: MA platforms help you improve marketing workflows, drive qualified leads, and measure marketing’s contribution to ROI. By implementing a CRM system, you can improve the performance of sales representatives and increase productivity.

3. Business goals: The main purpose of marketing automation is to shorten the purchase cycle. It is useful for B2C businesses that don’t need to reach out to clients extensively or guide them through complex sales processes. CRM is of benefit to businesses that have long sales cycles. 

Complex sales funnels are common among B2B and SaaS companies. Their sales funnel requires sales reps to persuade potential customers to advance to the next level of the funnel by converting them.

CRM’s Features:

CRMs can provide your team with real, measurable benefits if they’re used correctly. You might want to consider these benefits when deciding whether to use a CRM. 

1. Marketing and sales alignment:  CRMs can help with alignment between marketing and sales. The result will be a better understanding of each department’s customers’ sales funnel, allowing them to close deals faster.

2. Collaboration made easy: Your CRM keeps tabs on discussions, interactions, needs, contact information, and notes about your team members.  You and your coworkers will be able to access its data easily if it’s cloud-based, and it will always be up to date.

3 striking features of  CRM 

1. Marketing tailored to the customer’s needs: Depending on the customer’s position in the sales process, you can reach out to them with tailored messages.

2. Personalized communications: By storing detailed information about your customers, you can provide a more personalized experience. You will be able to create more relevant and personalized messages and outreach – both in human and automated campaigns – as you continue to gather data and insights about your audience, industry, and market.

3. Proactive outreach: The CRM can inform the user when some action is required. Being proactive and educated in your sales and customer service saves you time and makes your current and prospective customers feel special.

Marketing Automations tools Features:

To understand how marketing automation works, we must know the benefits of automating our marketing. Consider the benefits of automation. The tool takes an otherwise time-consuming and tedious task, automates it, so you can spend your time on more productive tasks. Marketing automation tools offer the following features:

1. User segmentation: A marketing campaign cannot function without user segmentation. You will have customers that behave differently regardless of who you are or what you do. Your customers and leads can be grouped into segments according to their behavior, enabling you to create targeted campaigns.

2. Make your sales lead more accurate: Poor-quality leads are a waste of money and time. With marketing automation, you will be able to generate highly targeted leads, which will increase the earnings potential of your sales team.

3. Improved interactions with customers: With marketing automation, you can centralize client information so your sales staff has access to it at all times. It enables them to interact more effectively with potential customers.

Customer behavior of automation Features

1. Automated emails targeted towards specific customer behavior: A marketing automation system is essential for automated emails. Send emails tailored to specific leads based on their behaviors and actions.

 These emails will contain relevant information based on where the lead is in the funnel.

2. Increased efficiency: Marketing automation can be a great benefit to your business because it can increase your efficiency, eliminate the tedium of repetitive tasks, and help you focus on what’s important.

CRM or Marketing Automation tool: Which is better for your company?

This is a tricky question because the answer always depends on where in the funnel your prospects are. Since both platforms are often able to sync data, you’ll be able to gain access to all data in one place. By synchronizing data both ways, the sales team and customer service team can communicate regarding sales processes and can see customer history.

As an alternative to investment into two separate systems, or if you do not wish to make two separate investments, you might decide on a system that includes a relationship between marketing automation and CRM capabilities.

Final Thought

Because CRM marketing automation is a much broader tool, you’ll find a wide variety of tools available for enhancing your marketing efforts. However, This can be quite confusing and difficult. Hence, speak with a marketing cloud consultant to simplify things.

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5 Tips to Train Your Remote Web Development Team

The global health crises brought along many paradigm shifts. The way we live, the way we travel, and most importantly, the way we work. 

The phenomenon of working remotely may have happened out of compulsion. But it looks like it’s here to stay, even as we progress towards normalcy. According to Forbes, 74% of professionals expect remote work to become standard and 97% of the employees don’t want to return to work full-time. 

Web development is one of the many job roles that enjoy the flexibility of working from home. 

65 percent of IT executives mentioned that one-fourth of their workforce will continue to work remotely even after the pandemic. Equipped with the right tools and access to the internet, they are dedicated to finishing their tasks. 

The challenge with remote work is not about the lack of trust in your development team about fulfilling their roles and responsibilities. It lies in implementing a robust change management strategy and establishing a continuous learning process to maintain productivity and efficiency. 

The experience of training your remote web development team will be nowhere near the experience of providing in-person training. How do you inculcate the organizational culture and expect them to have a team spirit if they haven’t met any of their colleagues in person? It definitely adds a layer of difficulty as you deal with the communication, time, and individual barriers. 

You need a solid strategy to navigate these challenges. 

Listed below are some tips on how you can improve training for your remote web development team. Let’s check them out. 

1. Set up a Solid Onboarding Flow

More than your onboarding, it is the pre-onboarding process that will take extra effort for remote developers. Your newly hired developers may not be having the technological infrastructure to work remotely.  You’ll have to help and notify them to set up the system in advance. By the time they join, they need to have access to your internal systems, have an authorized email id, access to communication tools, and HR tools. 

There will also be added steps in between where you’ll need to guide the developers on the extra tools they’ll use to collaborate, work, and manage their tasks. Assign a mentor who is constantly in touch with the new team developer and allow him/her to guide them into how to use the tools and how to go about each of their tasks daily. 

When a developer joins the office, you would probably have an onboarding flow already. They get familiarized with colleagues, are given training materials, are given insights into the development protocols, briefed on the company policies, leave policies, and so on. While transitioning to a remote onboarding flow, you’ll just have to digitize all these processes through virtual callings and meetings. 

2. Invest in the Right Tools

Training tools streamline the training process and automate key areas of learning and onboarding. But when you’re providing training in a virtual environment, you will need to ensure that both you and the developer are equipped with the digital infrastructure to support the training. Some of the top common tools you’ll need for training your web developers are:

  • Learning Management Systems like Mindflash 
  • Project Management tools like Trello 
  • Communication Tools like Slack 
  • Knowledge Base and Standard Operating Procedure tools like Document360

Additionally, for web designers, you’ll need to incorporate collaboration tools like InVision. It helps them to automate handoffs and keep in touch with the entire product team and the content team while working on new projects. 

For web developers, train them on pair programming tools like Motepair by Atom where two developers can work on the same at the same time. It allows programmers to run remote pair programming sessions using Github’s editor. 

Also, incorporate collaborative screen sharing tools that are tailor-made for developers. For example, CoScreen facilitates multi-user editing, simultaneous screen sharing, and video chat and calling. It will make it easier for developers to write codes and fix bugs in real-time with teams. 

3. Create a Dev Group for Resource Sharing and Discussions

When you have team members that don’t meet every day, you need alternative virtual methods where they can share knowledge and resources. It helps to build a virtual discussion forum where developers can collaborate and discuss their day-to-day tasks and also keep up with their teams’ progress. Tools like Google Drive can help your team be in sync with each other’s work. 

Additionally, they also need an information medium where they can share feedback and experiences of working on a project. This is very challenging considering the different time zones that the team works in. To counter these issues, you can use tools like DailyBot for Slack, and Jira by Atlassian. They help teams to share resources, measure progresses, and encourage discussions. 

4. Provide Free Access to Online Courses

Think of a regular office setting where time and again, you had random training sessions that ranged from work-related topics to wellness topics. You could easily create a learning ecosystem and encourage participation from your teams. 

The excitement of training shouldn’t die with the onboarding process. But your teams won’t have the same motivation to upgrade their skills to take part in training while they’re working remotely. 

You’ll have to entice them with something extra. If you want to keep the learning process ongoing, incorporate free courses for remote employees. 

There is always something new to learn in website development and design. Providing free online courses can help your team keep up with the updates, and operations required to create and maintain a website.

5. Don’t Forget Non-Technical Skills

We often overlook honing soft skills when it comes to web developers or software engineers. They need to know that what they do is valuable to the company but being a developer doesn’t just mean to code. Soft skills are just as necessary for personal growth and development. Some of the top soft skills you’ll need to train them while they’re working remotely are:

  • Problem-solving skills
  • Communication 
  • Openness to new experiences 
  • Teamwork 
  • Leadership 
  • Creativity
  • Accountability
  • Time management 

When your development teams are working remotely, it becomes all the more important for them to inculcate skills that make them not just good but great developers. These skills also ensure successful teamwork and guarantee overall progress despite the lack of physical proximity. 

Wrapping up

Building a creative and impactful learning experience in a remote environment may seem overwhelming. But the good part about training your development team is that they’ll be most embracive towards adopting new technologies. Take this opportunity to virtually upskill them using the various tools at your disposal. 

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What is Content Curation? Everything You Should Know

Content curation is a major aspect of any content marketing initiative. It means finding and sharing relevant, high-quality content with your online community.      

Today, with so many platforms, the pressure of providing regular content to your audience is greater than ever. Taking the route of “content curation” helps you provide a wide variety of content to your customers, especially during the times you are unable to produce original content.  

The result?    

Your audience stays engaged. 

Moreover, content curation offers your customers only the “BEST” stuff as you do the hard work of sifting through a ton of material and choosing only the great ones in the end.  

Now that we have a brief idea about what content curation is, let’s explore it in more detail and learn how to do it the right way!

What is Content Curation?

Content curation is the process of selecting, collecting, packaging, and sharing content from the internet. Usually, curated content comprises a list of valuable resources on a particular topic, such as the “best of” lists you get to see every now and then. 

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As per a study, 57% of marketers believe that content curation is the best way to continuously produce content. 

Content Curation Vs. Content Creation 

One can easily get confused between both these terms. The difference between content creation and curation is:  

Content creation involves designing and promoting content pieces from scratch. The material you create can be of a variety such as videos, podcasts, or blogs.  

Content curation, on the other hand, involves searching for excellent content from other brands and sources. Hence, in this case, you don’t create your own original content. 

It may not come as a surprise when we say this – 

Curating content costs less than creating it. 

Infact, 35% of marketers are of the view that if you have budget constraints, content curation is the way to go!

What Makes Content Curation Useful?

There are a lot of benefits of curating content, such as:

  1. Helps your customers know helpful information that they otherwise might not have known. 
  2. It is typically faster than creating new content from scratch. 
  3. Helps boost your visibility online. 
  4. Sharing other people’s content helps you create relationships with them.
  5. Boosts brand awareness and builds your audience.
  6. Sharing high-quality, relevant content establishes you as a thought leader in your customer’s eyes. 

Pretty cool how curated content can be so helpful to you, isn’t it?

How Much Curated Content To Curate?

If we talk of your social calendar, it should contain the right content mix. According to Hootsuite, a good ratio to aim for is 60% curated content and 40% original content.

Curating Content The Right Way

You must focus on curating content like a pro if you want to effectively engage your audience. Follow these basic steps to curate content the right way:   

1. Understand Your Audience

If you don’t understand your potential customers, you won’t be able to find content that is relevant to them. Hence, a key part of the content curation process is to know your audience. Remember, content curation is more customer-focused. Therefore, you need to curate content they find extremely valuable and that also saves their precious time.   

Before scheduling curated content, ask yourself the following questions:

  • How will this content piece help my target audience?
  • Is it relevant to a common issue or problem they have?
  • Does this align with how my audience perceives my brand?    

2. The Sources

You can curate content from various highly-authoritative sources, such as blogs, news outlets, publications, video streaming services, and social media updates. 

Note: Check out a plethora of sources to find the right information. Don’t just share from a single site.

3. Organize Into Categories

Organize your curated results into categories that grab the interest of your target audience. For instance, many companies can be seen sorting their curated content into categories like latest news, events, case studies, best practices, trends, etc.    

4. Credit Your Sources 

Don’t pass off curated content as something you made yourself. Give credit where it’s due. This means, you must tag and link to the original creator. 

Also, if you plan to share a compilation from a number of sources, ensure you credit each and every source in the piece. 

5. Share, Share, and Share 

Share the results of your curation efforts across different channels, such as blogs, websites, mobile app experiences, email newsletters, and social media feeds to get the most out of your curated content. 

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Best Practices For Content Curation  

The different ways in which you can enhance your content curation strategy are:

  1. Discuss about what you share and give your own point of view so that your unique brand voice shines through.
  2. Content curation takes up a lot of time. To make things a little easier, you can always choose from the different content curation tools available out there. You can easily find the ones that fit your curation practices and needs. Some top content curation tools include Curata, Storify, PostPlanner, and TagBoard. 
  3. Ensure to curate content in such a way that it can be shared across multiple platforms.   
  4. Ensure to track your performance after you share. The engagement levels will let you know if you are sharing the right information.

Wrapping it Up  

Content curation helps you cater to the increasing demands of information as well as entertainment from your customers. When done right, it can establish you as a thought leader, improve your SEO, aid lead generation, and complement your social media and blogging efforts. It can also help unlock networking opportunities and maintain conversations with your customers. 

But to do this, ensure that you curate content the right way. This means, you need to know your audience, choose from a variety of credible sources, organize your curated results into categories, and distribute and share it across multiple digital channels.  So, now that you know what content curation is and its examples, are you ready to leverage the power of curated content?

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