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Content marketing has become an increasingly popular way for brands to promote themselves. It is subtle and generates more leads than traditional marketing. 

However, it is vital to analyze how effective those methods are when trying new methods. So, how do companies determine the ROI of their content creation methods?

That is where content scoring comes in. By scoring your content, you can assess how well it is performing and how to improve it. 

In this blog, we look at what content scoring is and how well-designed scoring systems help generate revenue. 

What is Content Scoring?

Under content scoring, individual pieces of the content are tracked to see how they would perform in generating and converting leads. How high your content scores determine its true potential as a promotion. 

Your content score is highly subjective as different content types suit different customers. For example, a beginner would be more attracted to blog posts, whereas qualified prospects would look for case studies or analysis. 

Thus, once you recognize your target audience, you can determine what type of content you are aiming for. Some essential components have to be included in articles and depend on the type of article. The better you integrate those components, the better your content scores. 

How Does Content Scoring Help Your Company?

You cannot improve what you do not measure. 

As marketers continue to rely on content marketing, it is crucial to find out what is working and what isn’t. Content scoring streamlines content generation processes. It also ensures that you can achieve your marketing goals most efficiently. 

Some ways in which content scoring helps companies are:

1. Providing Actionable Insights

Content scoring helps you and your team pre-determine the quality of an article. So, you no longer have to rely on guesswork to assess whether an article is ready for publishing or not. 

Moreover, tracking page views and optimizing content helps you see what kind of articles are preferred. You can leverage this knowledge to determine when to publish what article.

2. Creating High-Quality Content

Content scoring tools and systems are designed to see how well your article will perform. 

Articles with good scores:

• Have a high readability score
• Use active voice as much as possible
• Have even subheading distribution
• Use an ideal amount of transition words
• Maintain an ideal keyword density for SEO

Most content scoring tools are designed to explain why you may have a low score. Hence, you can use these tools to improve the quality of your article. 

3. Establishing Brand Image and Leadership

As more and more companies invest in content marketing, there is an astonishing amount of content available on the internet. To stand out, your content has to be of very high quality. 

Besides, scoring your content helps you establish consistency and increase reach enough for your brand to become associated with the target keyword. 

Also, high-quality content is more engaging for your audience. It compels audiences to keep your business on top of their minds every time they see the keyword. 

Developing a Scoring Methodology

There are a plethora of different scoring processes out there. Some are simple; others not so much. So, how do you tell a suitable scoring method apart from a bad one? And how do you develop a good one to maximize ROI?

When you begin scoring a piece of released content, you can score it based on downloads, page visits, or bounce rates. 

However, how well a released piece of content does in those criteria cannot assess the quality of the to-be-published ones. 

These criteria may help you understand where you stand, but they do not tell you how to improve your standing. In content scoring, you need methods that will help you improve. Thus, a suitable scoring methodology will encourage appropriate action.

Take a look at some of the scoring methods that help you evaluate the quality of content that is about to be published:

1. Flesch Readability Score 

The Flesch readability score has a formula based on total words, sentences, and syllables. It evaluates the ease with which your content can be read. 

Moreover, higher readability scores are preferred. They point towards more easily readable articles, and clarity is always good for audience engagement. 

To get better readability scores, reduce the length of your sentences and words. Simplicity is key.

2. Search Engine Optimization (SEO)

Optimized articles contain the ideal density of keywords throughout your article. Hence, they appear more efficiently when a user searches for the keyword. 

Some of the best tips for optimizing a keyword in your article are:

• Include relevant primary and secondary keywords throughout your article
• Optimize your page title and meta description by using primary keywords
• Write quality content that is not plagiarized to make it more engaging

How to Make Your Content Score Higher?

Content is a crucial part of the relationship between a business and its customers. Some of the ways to make your content score higher are:

• Creating high-quality content means making it as engaging as possible for your audience. You should identify your target audience and write articles that appeal to their understanding level and goals to achieve this. 
• Using targeted keywords and distributing them throughout your article makes finding them on the web more accessible. It also optimizes your articles and helps your audience associate your brand name with the keywords.
• Using an active voice as much as possible helps create more engaging articles. 
• Writing shorter sentences and easy-to-understand language helps improve the readability of your articles. The readability score shows whether your article is appropriate for the age range of your target audience. 
• Optimize your article titles to capture more attention. Shorter titles or titles that include numbers have higher click-through rates. 

Final Words

Scoring your content will instantly give your content marketing strategies the boost they need to generate better revenue. 

Content scoring helps you analyze your articles before publishing. Hence, you can estimate how much attention it will attract and the leads it will generate. Content marketing is a powerful tool that can often convert leads as well. 

Thus, with the correct scoring systems, your business booms with high revenue returns.

The post How Content Scoring Can Help Generate Revenue appeared first on noupe.

In today’s tech-savvy world, being a great designer is not all about being a whiz at tools such as Adobe Photoshop and Adobe Illustrator.

The job is getting increasingly demanding, as businesses creating a marketing strategy fight to stay on their toes to catch the most eyeballs and attract viable leads. Customers are getting increasingly drawn to digital media, which includes websites, social media, mobile applications and more. With more channels – that’s interactive design, websites, among many others – a business or marketing team needs a designer adept in a variety of tools and software to captivate its audience. This doesn’t mean that traditional media is obsolete – it simply points toward the importance of a designer updating their arsenal of skills.

Whether you’re a designer looking for your next big opportunity or an agency sourcing for new blood, we’ve put together some tips for you. Read on to find out more about essential in-demand marketing skills for any design CV. 

1. UI Design

Also known as User Interface Design, UI design is about making visuals well laid-out. You’re likely to be looking at a product of UI design now – that button you clicked on, the sliding carousel on the homepage of the last website you visited, and simply any item on the screen you’ve interacted with. Other examples of elements UI design is needed are an app’s color palette, a website’s custom animation, or color-coding on project management platforms.

A job description for a user interface designer is exciting – your work will be transformational, and you will be expected to translate high-level requirements into beautiful, intuitive, and functional user interfaces through design. 

Technical skills you will need include the following: 

• Visual design skills
• Hands-on experience creating wireframes, storyboards, user flows, process flows, and site maps
• Visual design and wireframing tools
• Understanding of basic front-end languages (HTML, CSS, and JavaScript) for rapid prototyping
• Experience with the Agile/Scrum development process
•  Knowledge of the latest UI techniques, trends, and technologies
  

2. UX Design 

UX design is everywhere – from the layout of a supermarket, the ergonomics of a vehicle to more designer-specific areas such as a hotel’s online booking experience, a software’s user onboarding experience, and even a password reset prompt. Short for User Experience Design, UX Design refers to the process of creating a system that offers users a great experience. For example, a UX designer is in charge of considering every little detail and element that shapes the user’s experience, and how easy it is for a user to complete tasks. 

According to global online education provider Coursera, some technical areas you will need to have knowledge in including the following: 

•  Prototyping, wireframing, user flows, mockups
• Visual design and design software
• User research and usability testing
• Agile
• Information architecture 
• Application development

3. Web Design

Today, many businesses recognize the value of having an online presence, and most of them will have company websites, or are looking into setting up one. Website design skills are therefore increasingly in demand. Depending on your client or creative agency you join, the expectations of your skill level can differ. For example, some graphic design roles involve a significant amount of website design responsibilities, while others only require you to tweak a few lines of code here and there. 

Some web design skills that can make your resume stand out include:

• Hypertext Markup Language (HTML)
• Cascading Style Sheets (CSS)
• Responsive Design
• Front-end Development 

4. Basic Coding Skills 

Like most projects, designing a software, application or website requires close collaboration and mutual understanding among teammates. While designers don’t have to possess professional-level coding skills, it is good practice for them to understand the basics of such technologies. Having knowledge of coding helps web designers to better visualize the websites and applications they work on, and how their work will affect their teammates. For example, when a designer knows how coding work, mistakes or delays can be avoided – the designer would know which design solutions cannot be encoded with the use of HTML/CSS, saving the web developer precious time. 

As a designer, you may find foundational knowledge in some of the following coding languages useful. 

• HTML
• CSS
• JavaScript

As well as basic coding skills, learning about Google Analytics (soon to become Google Analytics 4,) and Google’s Search Console will help you understand the impact of your coding on a website’s performance.

5. Interactive Media 

This form of media has been increasingly popular in recent years. Recognized as being more engaging, interactive media involves actively engaging viewers and users through mediums such as text, animations, moving images, and videos. 

While you will not be expected to be highly proficient in skills such as 3D animation, videography, Virtual Reality (VR), or Augmented Reality (AR), having basic skills will be beneficial for your CV and employment prospects. For example, graphic designers are often tasked to create simple interactive media for social media – this includes media such as gifs and basic video animations. Interactive media can also include website design, and can sometimes be undertaken by designers. 

6. Typography 

As a designer, you don’t only work with visuals – you will need to be adept at making copy easy to read. Here’s where typography comes in. Simply put, it’s the art of arranging text in your artwork so that it is readable and aesthetically pleasing. You’ll see typography work in advertisements, banners, billboards, signs, and even letterheads. As many copywriters can attest to it, graphic design work isn’t simply about copying and pasting text into a ready design template – a designer also needs to read and understand the copywriter’s message to best make the copy shine!

Make Your Design CV Stand Out In this digital age, as well as a business landscape that is constantly evolving and becoming more demanding, being proactive in brushing up on new media skills, or looking out for skills that are in demand is essential. In your resume, you can also include a section where you highlight some of your achievements as a designer, and how soft skills come into play. Some soft skills you can highlight are project management, building client relationships, ideation, research, presentation, and branding. With all these in place, you will have a design CV filled with essential skills that will give you an edge in the recruitment process.

The post 6 In-demand Marketing Skills for Your Design CV appeared first on noupe.

According to 2019 statistics, the eCommerce marketplace platform is becoming increasingly popular, with online retail sales predicted to account for 13.7 percent of worldwide retail sales by the end of the year. So it would help if you are looking for a specialist who will teach you how to build a marketplace.

The data clearly shows that retail business owners prefer online selling to increase sales. For example, according to US news outlets, retail businesses such as Toys “R” Us, Claire, and others shuttered their physical storefronts in 2018 due to a decrease in the number of purchasers.

The eCommerce industry is experiencing severe competition as more retailers focus on online selling. Thus, to find a niche for your e-commerce store, you must use different techniques while keeping the most critical aspects of effective hacking in mind.

What is a marketplace?

An online marketplace is an e-commerce website in which several third parties supply product or service information. Online marketplaces are the most common sort of multichannel eCommerce and can help to streamline the manufacturing process. If you are interested in creating a marketplace, continue reading.

You do not need to own any goods in building an online marketplace. E-commerce marketplace software, also called multi-vendor marketplaces, enables users to create and manage digital storefronts that host product and services listings from multiple vendors.

Keys to Success

Here are five factors to consider if you create an online marketplace for you and your clients.

Design

Items must be adequately designed for e-commerce to have a sustainable e-commerce revenue stream. This means they fulfill marketplace retailer profitability targets once shipping costs to the final customer are included. Because many e-commerce orders only contain one item, the profit for each item must “stand on its own.”

“Larger pack sizes can encourage stock-up behavior and help push the transaction up to $10 to $15—the point at which the shipping economics often improve for any particular item,” according to the Boston Consulting Group. Manufacturers may need to adjust pack sizes, engage in co-packing, or innovate to minimize weight. Laundry detergent pods and single-serve coffee, for example, appear to have been on the digital shelf for a long time. Still, they were born to be better built for e-commerce profitability and success.

Finally, things must have packaging that displays the distinguishing features and stands out in search results.

Have a Purposeful Assortment Strategy

Amazon, Walmart, Target, and other marketplaces compete fiercely, so firms must recognize and prepare for pricing wars. To avoid the pricing “race to the bottom,” which erodes brand value and perception, assortment techniques that provide a differentiated assortment for each store are typical. While it was formerly considered best practice to offer as much variety online (more type = more traffic = more sales), the tide has shifted, and distinction is making a comeback.

There are several levels of distinction:

• The producer sells the same variety across markets under an undifferentiated assortment strategy. The disadvantage of this method is that e-commerce marketplace retailers will price match, resulting in price and margin compression.
• The consumer brand delivers some differentiated assortment to each e-commerce marketplace platform in a partially differentiated assortment approach. These techniques guard against cross-marketplace pricing conflicts while preserving some retailer and consumer brand margins.
• Each retailer’s consumer brand selection is unique in a fully distinct assortment approach. This protects against retailer pricing wars and preserves both retailer and customer brand profits.

Multichannel Marketing

Now that all major e-commerce marketplaces have their advertising platforms, it’s critical to approach the ad platforms with a well-thought-out plan. Creating a Facebook and Instagram business page can boost your brand’s online presence. While there is no one-size-fits-all solution for distributing time and advertising dollars, there are certain essential questions to consider:

• Where is my consumer buying, and how can I provide them with a branded experience?
• Which platform is accelerating my growth, and which platform do I want to accelerate my growth on?
• What are my profit targets for each market?
• Where does my advertising work best? How does my marketplace advertising influence my physical store? Is there a “first mover” advantage with advertising platforms?
• How does my advertising approach interact with my direct-to-consumer website strategy, if I have one?

The pandemic has sped e-commerce sales growth, but it has also accelerated marketplace expansion and promotion by several years. It can be an unfamiliar environment for a consumer brand accustomed to a largely brick-and-mortar business model. However, brand makers may successfully and sustainably navigate the cross-platform e-commerce waters by employing key principles that scale well across marketplaces – design for online, retail readiness, a deliberate assortment strategy, and coordinated pricing and distribution.

SEO

Being SEO-friendly is critical to your success if you build a marketplace.

Make your site SEO-friendly: You must create a search engine-friendly website to rank high in search engines. Purchase Commerce, for example, is an SEO-friendly e-commerce marketplace software that makes it simple to generate extensive product descriptions while also allowing visibility in search engines when people search for those things.

Use relevant keywords: Tools like Keyword Planner and UberSuggest can help you determine your store’s long-tail purchase intent keywords. Including these keywords in the product description will help it rank higher in search engines.

Mobile responsiveness: To assist your mobile users, you should also examine the responsiveness of your website. That is, your site should be accessible or supported by mobile devices.

Easy Checkout Process

If you build a marketplace, it should have an easy checkout process.

Add save list buttons: ‘Add to Cart’ and ‘Add to Wishlist’ buttons are important features in your store. These buttons assist clients in adding the things they desire. You can make them predominantly crimson to make them more appealing.

Checkout on a single page: You can create a one-page checkout option to save your customers’ time. Personal information, billing statements, and shipping information are provided on a single page. As a result, customers may swiftly check out their merchandise.

Third-party shipping method integration: You can add a third-party shipping method to your store. The third-party member is responsible for delivering the products securely and on schedule to the clients.

Conclusion

Everyone who wants to start their eCommerce firm can find a place in the digital market. You may use these successful eCommerce methods to differentiate yourself from your competitors and achieve success in your eCommerce business.

The E-commerce marketplace model allows companies to internationalize their business. It creates transparency in availability, stock levels, and prices. It is a great way for customers to compare prices. It allows your company to function 24/7.

The days of brick-and-mortar stores ruling the retail industry are long gone. Because the digital landscape is here to stay, internet retailers are the greatest selling place. However, making it big online is far more difficult than it appears. And many e-commerce marketplace platforms struggle to stand out in such a crowded market.

Customers who don’t understand how to use your website, hidden shipping prices, uncertain product value, bad navigation, and other factors are to fault. Fortunately, you can regain control of your e-commerce store.

The post The Five Keys To Success On E-Commerce Marketplace Platforms appeared first on noupe.

With popular sites like Snapchat, Facebook, Instagram, Twitter, and YouTube remains the market leader. If you know a few tactics, YouTube, the world’s “second largest search engine” can help you get your content found quickly and increase engagement. 

Here are 8 efficient techniques to grow your YouTube channel:

1. Create Videos Around a Single Keyword or Topic

The easiest strategy to attract the attention you desire, increase your following and grow your YouTube channel is to design your video around a particular topic or keyword. Many individuals who aren’t familiar with SEO’s best practices overlook this, but it’s critical if you want your videos to reach as many people as possible.

It’s essential to zero in on your primary keyword before you begin developing the video content because:

• It will help you put together the most relevant materials related to the most trending topics in the videos.
• If you incorporate your keyword as naturally as possible throughout the content, YouTube can pick it up when transcripts or closed captions are added.

Additionally, don’t forget to optimize your title and descriptions once you’ve chosen your keyword. This will grow your YouTube channel exponentially.

2. Reformat Existing Quality Content

The most straightforward strategy to grow your YouTube channel is to create excellent content. Some of your best videos that are available at present have been created and developed from existing materials. 

Such videos, especially those created to resolve existing problems, can be highly useful, engaging, valuable, and actionable. That’s because people often turn to YouTube to look for solutions and how-to lessons for difficulties they’re having, so video that solves problems is a natural fit and would create maximum engagement.

3. Audience Engagement

It’s vital to remember that YouTube is a social media platform that requires substantial social interaction. YouTube recognizes and rewards channels with high engagement levels. This includes total time spent on the channel, watch time, likes and dislikes, and, most significantly, comments, which will automatically grow your YouTube channel. Make sure to respond to all the comments, encourage viewers to like the video, and subscribe to your channel.

Video transcription can also boost your audience engagement. Adding accurate transcripts to your videos enables people to comprehend your video better and allows people with impaired hearing to access your videos as well.

4. Your Branding

Analyze your channel well to understand whether it is visually appealing or not. Your channel needs to have a professional look and feel if you want visitors to take your YouTube channel seriously, increase viewership, and want more viewers to subscribe to your channel. Users will be able to recognize your video content more quickly if you appropriately brand your channel.

If you own a website or a blog, you might have already created a template giving it a unique look and feel to set yourself apart from other businesses and competitors. Therefore, it only makes sense to extend that branding to your YouTube channel as well. 

Along with visual branding, don’t forget to include custom URLs in your channel header, trending hashtags related to your content, as well as a compelling bio about yourself and your videos.

5. Promote Your Youtube Channel and Videos on Other Popular Social Media Channels

One of the most appealing aspects of social media is the ability to cross-promote content across many platforms, which can help you grow your YouTube channel exponentially. The easiest and most practical tactic to increase your viewership and audience is to promote your YouTube videos and channel on your other popular social media platforms. 

What is your target audience watching and consuming? They could be watching anything from Facebook, Instagram, TikTok, or any other popular social media networks? There are a variety of social media channels available to choose from. 

If you wish to broadcast videos straight to a channel (such as Facebook), you can always do a teaser for the full-length video on YouTube to ensure maximum engagement across all channels. Also, don’t forget about your blog. You can optimize its potential by using it to submit and promote your videos.

6. Show Up

It can be quite advantageous to put your face on screen irrespective of whether you’re running YouTube by yourself or as part of a small corporation. When you put a face to a brand, people are more likely to connect with you as a person, thus helping you grow your YouTube channel.

Bloggers, fitness, life and business gurus, and solopreneurs, all benefit from this. You don’t have to show your face in every video you make, but you should reach out to your audience in every few videos or so. If you’re this type of YouTuber, you should also use a photo of yourself on your channel instead of a cliché logo.

7. Increase Your Uploading Frequency

This suggestion may appear scary at first, but increasing your posting frequency to at least one video per week can help you develop your audience, as well as grow your YouTube channel. The significance of being consistent with your content quality and frequency cannot be overstated.

Keep your followers informed about when new videos will be released by consistently posting each day or week (depending on your frequency). After then, stick to your plan and post at the scheduled time without fail. This will also enhance your credibility.

8. Post Great Thumbnails

Thumbnails may appear insignificant, yet they have a significant influence. YouTube uses thumbnails to promote other videos in its sidebar, so you want your content to stand out. The same rule of thumb might as well apply to YouTube searches. Even if the material isn’t as important, videos with a snappy title and appealing thumbnail often rank better since they have a greater click-through rate (CTR).

Conclusion

Despite popular myths, the most successful videos on YouTube with high appeal and viewership are often less than 5 minutes long. Keeping your video content crisp and concise can substantially help in the long-term growth and success of your YouTube channel. 

Remember that it’s through good quality content presented well that you can generate more and more engaged followers and, as a result, brand advocates! Try to use the best possible sound and lighting equipment, video editing software, etc., and rope in a skilled team to create high-quality content. If you add transcripts, collaborate with a professional transcription services company for the best results. Stay true to yourself and the core values of your brand while communicating with your audience.

The post 8 Easy Ideas to Grow Your YouTube Channel Quickly appeared first on noupe.

Having an excellent internet presence is essential in today’s advancing technological era. These days it is common knowledge that everyone has an online presence. And indeed, it is likewise with the digital marketing industry; even with all its extreme competitiveness, merely having just a website development for sure isn’t enough. 

In today’s time, it is a positive and good practice to seek professional assistance from a digital marketing firm to up your game as a brand/organization with all the trending and upgrading digital marketing practices that are penetrating the markets.

Is it difficult for your customers to locate you on the internet? Do you find it challenging to persuade your audience of your online reputation? Or, are you tired of calling people to sell your products with all these problems?

If you’re also amongst those many people who face these problems, you’ve come to the correct place, and maybe you’ll find the answers to your worries here. Set aside your existing knowledge and begin from the beginning.

Following this advice, has the suggestion of beginning from the very initial established any improvement to your mood? Well, let’s get started by getting to know each other and addressing your issues.

Another vital element to consider is where most of our audience finds or connects with us these days. Congratulations if you’ve made it to the point where I’m aiming to get to. Yes, you correctly guessed it! Online. 

Conducting an online search for people and businesses is the most practiced method these days. Now returning to the initial question, how do your clients get in touch with you or find you online? That’s right! By looking up the name and contact information for your company!

You can do this using Google My Business (GMB), where your targeted/ search audience will be able to see your entire contact card based on which they will contact you. Now, let’s speak a bit more about The Fundamentals of Marketing. 

Every marketing process begins even before you have a product to sell or during the phase where you are planning to sell your product or good. Be sure that, most certainly, marketing is not a one-time activity; it is a continual process that initially begins with just a few products and continues to evolve with time.

What Exactly Is Digital Marketing, and How Does It Work?

Digital marketing is the adequate use of digital channels to reach clients, using mediums that include the internet, search engines, social media, mobile devices, etc. The popularity of digital marketing has excelled to such hypes since it has allowed data to be allocated and evaluated much more efficiently, allowing digital marketers to keep a better track of their progress and control. This is only one of the many ways businesses have benefited from digital marketing. 

Additional Benefits Also Include:

• Increasing Brand Awareness.
• Reaching Your Target Audience on a Budget.
• Progress Is Easy To Monitor.

Boost Brand Awareness

Digital marketing is a fantastic way to raise brand awareness. Your brand is what sets you apart from the competition’s products and services. Since you both provide similar services, it all boils down to what you “stand for.” Customers are more likely to draw back to you and your brand as returning customers only if they like and trust you for reasons other than the product/ service you’re selling.

Digital Marketing Results Are Easier to Track

Following up on advertising and digital marketing efforts becomes practically effortless thanks to different digital tools that precisely monitor digital initiatives in real-time. Also, whether using Social Media, or Google Ads, every online campaign leaves a digital trail that can be tracked and analyzed. These tools use digital marketing statistics to help you evaluate the effectiveness of your strategy and assess if you’re on track to accomplish your goals. 

Using Google Analytics can help accurately track where your consumers come from and what are the aspects that engage or aren’t of their interest. Data analysis also helps adjust and refocus your digital efforts based on the information you gain from your campaigns in real-time.

Reach Your Target Audience on a Budge

This is a low-cost marketing solution even in this advanced digital age. Digital Marketing is a much easier method to practice that allows you to keep track of your progress and figure out what works and what doesn’t work for you. 

It also offers the advantage of assessing your plan and making any improvements guaranteeing the money that you have invested is wisely spent. Additionally, it will also give you the benefit of accessing your target audience, those who are most likely to become your client or make a purchase from your brand.

Include These Search Engine Optimization (SEO) Strategies in Your Digital Marketing Plan To Attain Great Results!

According to an inside joke amongst digital marketers, Google’s second page doesn’t exist. As a reference, consider the thought if you ever have visited the second page of Google? Like 95% of others, your answer is most likely to be; NO, which is why having a well-optimized website is so critical. 

SEO is precisely all about: using specific keywords and links to help Google and other search engines to rank your site higher on their results (search engine result pages). As a result, higher rankings indicate that your website/ brand carries more visitors and potential customers. Many experts have also gone ahead to state that by the year 2021, the average number of online shoppers in the USA alone is expected to grow somewhere approximately around 230.5 million or more.

Social Media Marketing (SMM)

Social media, for certain, should be a priority part of your marketing strategy since a significant proportion of every target audience is found and resides on them. On the other hand, social media as a medium can also be used to highlight various other aspects of your business. 

Instead of blatant marketing, it can be used to take on a friendlier and personal approach. It is a huge advantage to develop a solid social media presence for any business. The best way to do so is by posting helpful content that directly connects and is relatable to your customers.

Last Thoughts

Marketing is an investment in the image and concept of your business; likewise, a gym membership is an investment in your health, and a savings account is an investment in your financial future. When you’re ready to invest in your company’s future, a great digital marketing plan can ensure that your brand/ business attains a decent return on your investment.

The post You’re Losing Money By Not Using Digital Marketing appeared first on noupe.