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We all would agree on the fact that the contemporary corporate world is undergoing some paradigm changes. The business world we see today is a lot different from how it seemed a few years back. What lies at the heart of the contemporary business world is an unimaginable saga of magnificent digitalization. Remote work cultures are swiftly replacing traditional office setups paving the way for a new normal. 

Today, organizations are either going completely remote or hiring additional human capital as per remote working arrangements. This explains why a lot of organizations today are interested in effective strategies for remote employee engagement and enhancing the experiences of virtual workforces. Needless to say, even if organizations are going increasingly remote, they still acknowledge the vitality of investing in employee experience in engagement.

However, the fact of the matter is that cultivating positive employee experiences in a virtual work environment is easier said than done. As an employer or HR manager, it will take a lot more from you to create a high-performing remote work culture by investing in employee experience. When it comes to your remote workers, you need some outside-the-box strategies to engage your remote workers through experiences they can cherish for a lifetime. 

In this blog, we look at some innovative ways in which you can enhance your remote workers’ experience in an incredible way. Even if your organization still operates in a traditional brick-and-mortar environment, in the future, you will surely need these tactics. How long do you think you can resist the need for having at least some sort of remote working arrangement? Sooner or later, your business too will feel the need to align with remote cultures. Having said that, in any case, this blog will add incredibly to the knowledge of employers and HR managers. 

Enhance Virtual Onboarding Experiences

Why not create amazing employee experiences from the word go? In fact, you may want to believe it or not but employees are most likely to remember their onboarding experiences for a lifetime. Having said that, it is a great idea to offer fascinating virtual onboarding experiences to your new recruits. 

The question is, what does it take to offer brilliant virtual onboarding experiences to your employees? Well, there are quite a few ways in which you can do that. To begin with, you can send a personalized welcome mail to the new remote employees with best wishes. Besides, if you want to go a step further, you can send a personalized welcome kit to your remote employees through courier services. 

Besides, another great way to create mesmerizing onboarding experiences is to give your remote employees a virtual tour of the office. Also, you can offer them an opportunity to virtually interact with their team members on the first day itself. In this way, you can foster a strong sense of belongingness among your new employees from the very beginning.

Did you know that as per TechJury, with impressive onboarding experiences, companies can retain up to 69 percent of their employees for 3 years? That is quite fascinating to know, isn’t it? Besides, as per Bamboo HR, great onboarding experiences can lead to 18 times higher commitment among employees. These insights clearly state that laying emphasis on great onboarding experiences is totally worth it.

Host Mental Health Webinars

In the modern corporate world, employee stress is for real irrespective of whether your employees are working on-site or remotely. As per a Deloitte Survey, 77 percent of employees in the modern workplace are experiencing burnout situations. Besides, if we talk about remote workers, in particular, as per Flexjobs, more than 75 percent of remote workers experience high stress and find themselves on the brink of burnout quite often. 

It is high time that leaders and organizations realize the simple fact that employee engagement and alarming rates of burnout cannot co-exist. Having said that, if we talk about the ways to enhance the experience of remote workers, there has to be a worthwhile discussion on mental wellness. 

Therefore, hosting virtual mental health webinars for your remote employees can be a great initiative for supporting their mental wellness. When you care for their wellness, they will feel valued and this will go down in their books as the highlight of their positive experience in the organization. Further, in lieu of such a positive experience, they will reciprocate greater allegiance and diligence to the organization.

All in all, you cannot get the best out of your employees unless they feel great physically or mentally. You always want them to have sharp cognitive skills and agile problem-solving skills, right? But do you think they can deliver on this expectation if they are always on the edge of burnout? Hence, the more you invest in their experience in terms of wellness the better will be the results.
 

Optimize Digital Learning Experiences

Workplace learning and development opportunities are silent to all employees irrespective of whether they are working on-site or in a virtual work environment. Speaking of millennials, as per Gallup, almost 90 percent of millennials assert that they look forward to effective learning opportunities in their jobs. Even if we put statistics aside for a while, everyone who has sincere career ambitions will hold learning and development in the highest regard, isn’t it?

Having said that, when employees talk about their experience in an organization, they will mostly view it in terms of their professional development. If you invest effectively in your employees’ learning and development, they will respond with greater engagement. Otherwise, you may soon have to face the peculiar problems of high employee attrition.

Therefore, you should look to add consistent value to your employees’ personal development by enriching their learning experiences. In the virtual work environment, learning technologies like LMS, gamified learning, professional learning apps, and so on will help you in achieving great results. 

If we look around, there is a stellar range of technology disrupting the conduct of learning in the workplace. You need to determine the best fit remote learning methodologies for your organization to deliver great experiences to your employees. The greater the value you offer in terms of learning the more cherishable the experiences.
 

Invest in the Right Technology

If you ask your employees, doing recurring and monotonous tasks each day does take a toll on their motivation. Besides, if they have to put in additional effort for tasks that can be completed conveniently via the right tools, they will feel discouraged at some point. Given that, you can always improve your employees’ experience by investing in the right workplace technologies.

In fact, the right choice of digital tools and technologies can make a significant difference in terms of internal communication, collaboration, and tracking of project progress. If you can simplify the lives of your employees with automation technologies and tools that can assist them effectively, they will surely be thankful. In this way, you can create a great virtual work environment and reap the benefits of positive company culture in a worthwhile way.

However, with such an extensive range of project management and other tools available, it will be prudent to carry out meticulous research before you make the investments. Make sure you invest your money in scalable technologies that can add to business success in an incremental way.
 

Offer Additional Time Off

Another great way in which you can optimize your employees’ experience is by offering additional time off to them. In fact, this could be a great non-monetary reward idea for your organization. As we discussed above, even remote workers are prone to high stress which can soon translate into burnout experiences.

So, to assist your employees in preventing burnout and adding to their optimism, you can offer additional paid leaves to your best performers as a token of appreciation. To explain, let’s say as of now you offer two paid leaves to your employees per month. You can introduce a reward scheme wherein your top performer of the month can avail two additional paid leaves in that month.

Besides adding to your employees’ experience, you can also promote greater allegiance among them by showing greater sensitivity towards their struggle with stress. Such an initiative as part of employee rewards will come across as an empathetic initiative by the organization hence, further adding to employees’ experience.

Speaking of the significance of empathy in the workplace, as per Businessolver, 76 percent of employees opine that workplace empathy adds to their motivation and job satisfaction. Hence, with the small initiative of offering additional paid time to your employees, you can win the hearts of your employees in an inexpensive way.

Introduce Virtual Coffee Breaks

What we need to acknowledge is that remote workers carry a constant feeling of social isolation. To explain, when employees work on-site, they can have some lighthearted conversations with their colleagues. Besides, they can also express their feelings in front of their co-workers and also seek emotional or social support from them.

However, when it comes to a virtual workplace, they do not have this privilege. Further, the feeling of social isolation among them can soon turn into disengagement or even compel them to quit. As a business leader, you surely do not want that to happen, right? So, is there anything you can do to help your employees overcome the feeling of social isolation?

Well, there are some interesting ways in which you can offer great experiences to your employees such that they don’t have to battle the feeling of social isolation. Introducing a culture of virtual coffee breaks can be an amazing way to take some pressure off your employees and let them have some candid conversions with their co-workers.  

To explain, employees can coordinate their coffee breaks and connect via a zoom call to have some heartwarming conversations outside of work. During these small breaks, your employees can share their emotions with each other and foster strong interpersonal connections in the virtual environment. Having said that, they will be able to overcome the feeling of isolation in a worthwhile way and enjoy themselves while working.

For all these great benefits, these virtual coffee breaks make great sense, isn’t it? In fact, you can also participate in these fun discussions to vent out your own stress. Needless to say, as a leader, even you are vulnerable to high stress or social isolation while working remotely. These coffee breaks can be a great opportunity for you as well to deal with all the negativity around you.

Appreciate in Creative Ways 

Who says remote workers do not care about appreciation and recognition. For all employees in the world, appreciation is a crucial determinant of their satisfaction and experience. It is interesting to note that as per HubSpot, 70 percent of employees are of the view that they will work with greater zeal and dedication when they receive due appreciation from leaders. 

Having said that, while enhancing the experience of your remote employees, it is imperative to find creative ways for extending recognition to them. The question is, how can recognition work in a virtual workplace environment? Well, listed below are some fabulous ideas for appreciating your remote employees. 

• Social media shoutouts to celebrate employee achievements
• Offering recognition to employees via internal newsletters 
• Ordering surprise meals for employees as a token of appreciation
• Offering personalized rewards like OTT subscriptions, gym memberships, etc 
• Offering additional time off to your best-performing employees 

Besides, in a digital work environment, you can also introduce a digital employee benefits program to continuously add to your remote employees’ experience. By offering due recognition and in exciting ways, you can keep the morale of your remote employees high at all times. Subsequently, they will keep winning new milestones for their organization. For high workplace motivation in a remote environment, you need to explore employee appreciation ideas with great zest. 

To encapsulate, organizations are going remote and virtual workplaces are in vogue. Sooner or later, your organization will have to embrace this transition as well if it has not so far. In the ultimate sense, organizations are only as competent as their employees and to keep getting the best out of them, you need to invest in their experiences on a consistent basis. Speaking of employee experience in a virtual workplace, the above strategies will surely give you a competitive edge.

The post Effective Ways to Optimize your Remote Worker’s Experience appeared first on noupe.

Many brands provide all the primary app-based services in a single solution. At the same time, it makes it straightforward for users to book hotels, ride-hailing services, food ordering, and more. Gojek is one of the most suitable examples of a super app that has achieved great success in lots of regions and catered to the needs of millions of customers. 

Super app is more than just a mobility solution; it is developed into modular micro-apps that users can use to get all their work done right under one umbrella. Today most businesses are turning online, but smartphone users don’t have enough space and time to download multiple apps to get their day-to-day tasks completed. They are searching for a single app that helps them get multiple service booking options right under one roof, and the super app is the best option for the same. 

On-demand Services Market Growth and Future Insight

Grab and Gojek’s Q1 market share report shows that the super app Gojek covers almost 25% of the share in ride-hailing in Indonesia while it covers 17% of the market in Singapore. The multi-service providers have gained huge popularity among users as more and more customers these days are preferring for convenient options to get all their needs satisfied. 

More than 60% of males and 38% of females use Gojek globally, and the largest age group of visitors is between 18 to 24-year-olds, according to Similar Web analysis. They are more likely to use desktop apps to book taxis, order food, make payments, and perform various activities right from one place. 

Gojek secured around 1.3 billion in the first close of pre-IPO fundraising and had planned further investment in its ecosystem to strengthen its market position in the area and better serve customers. The multi-service platform is planning to provide its service to around 300 million tech-savvy population. 

Why is an All-in-One Solution Profitable for Your Business?

The economy is suffering a significant slowdown amid extended trade disputes and policy uncertainties. However, the pandemic spread has also affected various business operations, including taxi-hailing, logistics & transportation, and more. 

Experts of McKinsey believe that more than sixty trillion in annual revenue can be redistributed across the economy, which is almost one-third of the year’s total. Experts also predict that the economy is growing steadily as more enterprises are shifting to a mobile-first approach to satisfy the growing market demands. Since the concept of the super app was introduced, it has transformed the way customers and businesses get connected with each other. 

It has made their work faster and easier, as business owners can list all their services and track all activities from one place, while it also makes it easier for customers to eliminate the need to download multiple apps to get all their tasks completed efficiently. 

Due to changing customers’ preferences and the growing market, it is advisable for you to invest in a Gojek like multi-service app that consists of all essential features and modules, helping you build a strong presence in today’s competitive market. It provides you with lots of perks like: 

• Helps to secure big chunk;
• Collect and secure user data;
• Makes tasks effortless and faster for you as well as your customers;
• Attract new customers and helps retain existing one;
• Have a deep insight into business activities and revenue generation;
• Great insight can help to make better decisions.  

There are a lot more you can get with super app development; hence it wouldn’t be unfair to say that an all-in-one solution is profitable for brands to invest in. So why not take the support of a multi-service app development company to get Gojek-like super apps deployed within your budget and start a successful venture online. Launching an on-demand multi-service business is undoubtedly a profit-making decision that helps you unbox the path to success. 

Pandemic Boosted Super App Usage in Emerging Markets: Explore How?

Gojek engineers describe the multi-service platform as a bundle of apps that makes people’s life much easier and faster by connecting them with on-demand service providers. With quick access to the internet, most delivery brands were able to leapfrog the methods of the Western approach and invested in on-demand apps that help them provide multiple services with one platform and help users to eliminate the need to download hundreds of apps. 

The ride-hailing revenue market share of Gojek in 2022 reached around 42% in just Indonesia. The company has partnered with millions of brands to satisfy the growing needs of their targeted audience for food, grocery, taxi, and other services as well. However, the platform has made it easier for customers to find solutions to all their problems right under one umbrella. 

Super Apps Success: Top Reasons That Explains Everything

State of mobile 2021 report by Data.ai, in today’s competitive market, offering only one service with an app isn’t enough; you need to focus on providing more than one service to make your mobile app stand out from others and leverage a competitive edge. It also shows that there is almost 8% of growth in mobile app downloads year-on-year, jumping more than two hundred million since 2021. 

There are many more reasons and benefits for becoming a super app. To identify super apps’ success, we have listed the top reasons that explain why shifting to the approach is a better option for you. 

Mobile Experience

Smartphone users worldwide surpassed more than six million in recent years. Most individuals are likely to use their smartphone to use your branded solution rather than using it on their desktops. However, in most cases, their smart device doesn’t have enough storage, which leads them to uninstall a few of the apps immediately after their usage. 

For example, if they download the Dominos app, they prefer to uninstall it once they get done with their work (ordering pizza and getting it delivered). But it’s not the case with a super app as they can get multi-service needs satisfied from a one-stop solution. 

Homogeneous Markets

Most nations have an ordinary civilization; this greatly influences the uniformity of the market. This encouraged various enterprises to start simpler ventures and provide their brand service to customers on their demand. 

Hence when super apps like Gojek, Grab, and others were introduced, they created a huge buzz and grabbed success more instantly than our imagination. Therefore starting an online business with a similar idea and providing multiple services with one app can help you enjoy the perk of success.  

Unbanked Population

More than two million global population comes under the unbanked population, while the rest love it when they are offered options like online payment or other multi-service payment gateways. However, most super apps provide them with multiple payment options, including COD, credit/debit card payment, and more, making them more popular among tech-savvy customers. 

Administration Support

The administration is seeing practices that help them connect with citizens digitally; hence they are supporting the concept of the super app. For example, there are millions of public services that you can enjoy on super apps. Thus if you are thinking of launching your own super app, there is a great chance that you will get government support, making it easier for you to provide various public services like Wechat with ease. 

The Future of Super Apps is Bright: Isn’t it?

Undoubtedly super apps have a bright future ahead as people don’t have time to download multiple apps to get their day-to-day tasks completed; instead, they are looking for one which provides the solutions to all their problems. However, most business giants are looking forward to joining the race of super apps, so why should you be left behind. Get tech support and start offering a diverse range of services to your customers to stay ahead of their minds all the time.

The post Why Should You Believe In Super Apps? Extended Up to Future Growth Insights appeared first on noupe.

A good salesperson knows the importance of finding new customers and bettering your sales process. In order to help you out with that, we’ve created a short list of sales tips that will help you sell more effectively. 

These tips will work no matter the industry you’re in and they won’t take up too much of your time. We’ll also cover different stages of the sales cycle to give you a detailed overview of your sales process. 

Automate your sales process

The best way to save time while improving your productivity and efficiency is by automating your sales process. Automation will help you with repetitive tasks, leaving you more time to focus on the creative parts of your job. 

Parts of your sales process you can automate are: 

• Generating leads
• Qualifying leads
• Proposal process
• Scheduling sales calls and meetings
• The follow-up process 
• Upselling and so much more

The very start of your sales process refers to finding new leads and directing them through your pipeline. 

If you want to secure new clients, you’ll need to be able to quickly respond to requests for proposals. This means you need a reliable tool that can help you create high-quality documents in minutes. Using sales enablement apps can help you do this.

We recommend Better Proposals, a tool that comes with prewritten proposal templates you can customize to your needs in no time. You won’t have to worry about structuring your proposal from scratch, nor will you need to spend time figuring out how much text you need to write or where to include your pictures. 

All Better Proposal’s documents also come with the digital signature option, as well as payment integration, meaning your clients can sign the document and pay the first fee through the proposal itself. This way, no one has to print out documents, scan them or send them through snail mail. 

Work on active listening

In order to truly connect to your client base and get to understand their needs, goals and wants, you need to listen to them. There is no way around it. Sticking to the same sales script on every sales call or meeting will leave you with a low conversion rate.

What customers want nowadays is personalization. They want you to customize your approach to them and make the whole experience enjoyable. The sales proposal will help you get ahead in the clients’ minds. The customer is more likely to buy from a company that offers this kind of deal, so it’s worth looking into.

The best way to work on your communication skills is by practicing. Create workshops for your team and help them better their sales approach. 

It’s important that when your clients are speaking, you’re not thinking about what else you need to cover in your pitch, but truly try to understand where they’re coming from and think of ways to help them. 

The better you understand their issues and how your solution can help them, the more you can customize your approach. 

Focus on benefits instead of features

What your potential clients are most interested in is how your product or service will help their business. That’s why you need to focus your sale pitch on the benefits. 

Make sure you ask enough questions that you can specifically outline the benefits your solution can bring to your clients. The specifications of your products can be secondary, but first you need to hook them with specific benefits. 

For example, if you’re offering web site development, you should say that a new site will help the client sell more and build a loyal customer base. 

Once you’ve piqued their interest, you can talk a bit about your features and how you compare to your competitors. Since the first impression is so important, make sure to start by focusing on benefits. 

Make sure to follow up

If you’re not following up on your sales calls, you might be losing a lot of revenue. With research showing that only 2% of sales occur during the first meeting, you need to develop a bulletproof follow-up strategy. 

Whether you choose emails, calls or other ways of communication, make sure to test out your content. Create email sequences and divide your clients into 2-3 groups in order to test out which type of content works for them. 

Make sure to use a good CRM that will help you follow the customer journey of your clients. That way, you’ll know exactly where in your funnel are they and how to structure your approach. 

You should also be following up on existing clients in order to upsell and cross-sell them. These are people that are already familiar with your products and services and therefore, don’t need a lot of persuading. 

Listen to customer feedback

Your customers are the best QA testers you can find. They will tell you if something doesn’t work, isn’t intuitive and more. 

Since they are the ones using your products and services, it’s important that you listen to their opinions and feedback. The better you understand what they like and don’t like about your solution, the easier it will be to develop new products and better your services. 

Make sure to provide your clients with a fast response that addresses all of their questions. If you choose to ignore your clients, it will lead them to frustration and in the end – your competition. 

Even if you don’t have a solution ready, make sure you explain to your clients that you understand their worries and are working on improving your solution. It will show them that you’re listening and care about them. 

Conclusion

Your sales process should constantly be worked on and improved. The best way to do that is to put your client base at the focus of all your strategies. They are the ones that should be directing your next moves, instead of your team. 

If you create new solutions and think that your audience will like whatever you put out, you’ll quickly realize that you need to change your approach. Make sure to always keep your audience at the centre of your decision-making process. 

Our guide will help you figure out what needs changing and how to create a better sales process that helps you sell more while fostering a loyal client base.

The post Sales Tips that Will Succeed in 2022 appeared first on noupe.

Video animation is the manipulation of characters and figures drawn by hand in a digitized system. The manipulation of these characters allows animators to create a compelling storyline that engages viewers and communicates a pre-determined message to the viewer(s).

Why is video animation better than making real-life videos?

Video animation is useful because of a few reasons. The first is that it is cost-effective when compared to the production of a real-life video. The second reason is that it is much easier to make as compared to a video advertisement. But perhaps the most important reason is that video animation provides a certain versatility to its creator, enabling them to make content that would otherwise be impossible or at least troublesome to create. 

But aside from being easy, cheap, and versatile in creation, animated videos allow for the possibility of clearly and precisely conveying an idea that could be useful in marketing, education, training, social awareness, and several other areas depending on the creativity of the animator. So without further ado, here are the top trends in the animation industry.

Keep it simple

Whether you’re making a video for a complex product or just a simple message, the first thing an animator must keep in mind is to simplify the content as much as possible and use a clear and concise design language that does not pull the viewers’ attention away from the main message. By providing motion to a collection of dots and lines, institutions like IBM can create animated videos that far surpass the creativity of some of the largest marketing agencies in the world. Similarly, a great animator can learn from their execution on a video titled “IBM Design Language” and incorporate their simplicity into their animations.  In a short phrase, the optimum balance between design is “simple yet breathtaking”. If you can find how to incorporate that into your work, chances are your video will do great. 

Combine animated and real-life elements

This may sound counterintuitive. But it also makes some sense. Compared to the design of the universe, human hands can only go so far in the pursuit of replicating it. Sometimes, your work should embed certain elements of real-life into the animated video to make it seem more realistic. And at the same time, using this method can help the animator by minimizing the number of details they have to draw by hand. Not only that, but this method can provide a canvas for the animator that allows them to bring their imagination to life. And with that, the viewer’s imagination as well. 

Don’t be afraid to mix things up

The majority of animators and design experts believe in using colors and styles that complement each other as conventionally as possible. However, the animator that is willing to take risks will often tell you that experimenting with various styles and color palettes is a great way to innovate an industry that seems to be at the peak of its creative time. By creating bold statements through never-before-seen combinations of styles and colors, animators can make viewers pay more attention and therefore get their message across in a more effective manner. 

Use Illustrations

While making an animated video, it’s important not to forget the “animated” part. This is exactly why we recommend putting one or two illustrations in your animated video. Possibly at a time when you’re trying to explain a stark statistic that dampens the mood, illustrations can come in to make that information that much easier to understand and take in. The skilled animator will always find the right opportunity to place an illustrative infographic or even a few decorative illustrations into their video to maintain a certain effect. 

Use Color Gradients

In trend number 3, we mentioned how great animators are willing to experiment. And one very useful way to do that is by understanding color gradients. This gradient is a sort of charting of how dark or light color can become. And by using this gradient, many animators can imbue the colors of the company they are creating the video for, into the video itself. This allows the video to feel more connected to the message on a subconscious level. 

Create Layers

An animator can design many things, but trying to design every single aspect at the same time can become daunting. Once you get a certain amount of experience under your belt, designing a set for video animation services can become easier as you understand the various elements and how they fit into the picture. For example, if you’re designing an underwater animation, the first thing you would design is the sea bed. Following that, you would at moving plants in layers. Some would be small while others would appear closer and hence larger. And finally, the animator will then add the fish and other characters on top of the predesigned set. By following this method, almost anyone can animate an entire world onto the storyboard. 

Bend Reality

As an animator, you are close to being the highest power in the animated world you create. And in moments of greatness, animators have found it helpful to create renderings that could be construed as unrealistic. This is because in the world of animations nothing is beyond reach. Other than a larger imagination. Of course, this doesn’t mean that you simply have to break reality. Rather, just bend it slightly to place your message into the original picture. 

Conclusion

Creating a new animation that engages your audience can be hard. Especially in a digital world where new kinds and styles of content are being spewed out by the second. But it isn’t that hard to make a mark either, all it takes is a little ingenuity and the occasional unorthodox approach. Whether these trends can help you or not depends entirely on how you choose to use them to make your voice just a bit louder. Even if you’re not an animator and are just someone who regularly employs Video Animation Services, these trends can help give you greater insight into how you can control your narrative in your animations.

The post How to Create Engaging Videos with the Top Trends in the Animation Industry? appeared first on noupe.

Chatbots are ruling the marketing automation game. 

Studies show that more than 71% of businesses are planning to adopt chatbots in their businesses. 

And although they are increasingly gaining popularity because of their capabilities of streamlining core business processes, it is still their easy buildup that takes the cake. 

However, to truly leverage the chatbot technology, knowing the basics isn’t enough. 

Especially for developers. 

Because there isn’t just a single way of building chatbots. You either build them by a rule-based approach or an AI approach. 

In the former approach, the developer writes the rules for the system. Whereas with an AI approach, a massive amount of streaming data is used and the chatbot learns with each interaction. 

For an AI chatbot, there are several steps involved in between that the developers need to pay heed to. 

You also need to understand the technicalities of NLP (Natural Language Processing) engines, implementing design, adding integrations, and testing the chatbot to ensure accuracy. 

Let’s take a look at this process in detail. 

Steps to Building an AI Chatbot

Conversational Design

Before proceeding with the design, outline the goals and motives of the chatbot. Ask yourself: 

• Why are you required to deploy a chatbot? 
• What is the end goal of the chatbot?
• What NLP engine are you going to require?
• What will the flow look like? 

Answers to these questions will help you outline the conversational flow of your chatbot. They will help you understand how the chatbot will represent your brand, what tone you should adopt, what fonts you should use, and what personality to give to the chatbot. 

What makes conversational design challenging with AI chatbots is that you’re not simply making a decision tree on a bot-builder. In the case of NLP engines, you’ll have to start by defining the intents, entities, and responses. It will require you to brainstorm and get creative. 

Some of the top NLP engines in the market are:

• Dialogflow
• Luis
• IBM Watson Assistant 
• Amazon Lex
• Wit.ai

The components of an NLP engine include: 

Intents

‘Intent’ in an AI chatbot is the core problem of the user. For example, for a movie theater, some of the most common questions that a visitor might have are related to timing, location, and pricing. These form the different intents for a movie theater chatbot. 

Entities

Entities comprise the objects of the conversation. It’s what breaks the intent to extract specific pieces of information from users. For example, the entities in our example would be the name of the movies and the intent would be the timing. 

Responses

This is the response to the different intents and the output that is aimed to satisfy the user intent. For example, what will be the answer to the question “What is the movie timing for X?”, or “What is the ticket price for the movie Y?”. 

Based on your customer queries, you’ll have to identify multiple intents and add responses to each one of them. This is also where you would want to add flavor to your bot conversations. Although the replies will be automated for every user, you can ensure that the copy isn’t bland. 

You can address every user by their name and also take the help of a content writer to draft a compelling chatbot script that engages the user. 

You can also make use of the marketing data to understand the ideal visitor and decide if your bot should be formal or informal, quirky or professional, etc. These factors will ultimately give your bot a personality that resonates with the overall brand image. 

Chatbot Development 

If the NLP engines are the brain behind the chatbot, the chatbot platforms are the body. This is the process where you’ll actually be integrating the NLP inputs on a no-code bot-builder. 

You can also build a chatbot framework using programming languages. But building it on a platform will save you the hassle of coding and hasten the process. 

To build an AI chatbot on a chatbot platform, you’ll need to ensure that the chatbot pricing plan provides integration with NLP engines like Dialogflow or IBM Watson. Some of the top examples of no-code bot-builders are:

• WotNot
• Landbot
• Ada
• Ubisend 

With a visual drag-and-drop interface, You can start by developing a rule-based flow for simple questions. You can then add an NLP integration by calling an API to the respective NLP engine.

Chatbot Testing

One of the most distinguished qualities of an AI chatbot is that it will constantly learn. The engine is such that it may or may not get the responses right in the first go. It will self-learn with each interaction. This makes testing a very essential part of AI chatbot development where you can keep training the bot to improve its accuracy and fix errors. 

To improve the chatbot programming skills to better understand the customer intent, you’ll need more training data to input values that chatbots need to process. Check all the manner in which users are asking the questions that the chatbot isn’t processing. You can use this data to ensure that your chatbot provides answers in every scenario. 

You can also test the chatbot via RPA, security testing, and UFT testing or leverage tools like: 

• Botium
• Zypnos
• TestMyBot

After testing the bot, remember to implement the changes in the bot. You may come across various new training phases that ultimately have the same intent. You’ll have to include them in the bot to enhance the efficiency of AI conversations. 

Conclusion

AI chatbots are all about nailing the intricacies of human conversations and replicating them in a bot. The development of an AI chatbot becomes much easier if you have a holistic outlook of how people interact and how you can teach your AI to do so. 

Once you get that right, you have a range of options using which you can build an AI chatbot. Just take into account your business objectives and possess the basic technical know-how of constructing a chatbot and you’re good to go.

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