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A fact to understand! — As society evolves, the need to update medical services increases too. But for this, everything comes into consideration — the shift in healthcare workers, fluctuations in drug producers, and the evolving needs of patients.

A senior healthcare professional said, “20 years from now, fatal diabetes and cancer could join the defeatable polio group! This is what every leading healthcare app development company has to work on.”

In my imagination, this could look like… the upcoming technological advancements will make us switch from smart wearable devices to invisibly embedded sensors. If you feel that the devices on your wrists or the apps on your smartphone are a wonder, you have no idea what the future holds for the healthcare field! Every leading healthcare app development company is doing its best to create devices that make operations seamless. These healthcare trackers, wearables, and sensors are present, and there is still a lot that the coming generations will witness ahead of this.

Today, approximately 133 million Americans are coping with chronic health conditions – ongoing and generally not curable diseases.

As our society is evolving, our healthcare requirements will naturally demand better. Well, if you too have been wondering what the future holds for this industry, this article is definitely for you.

Evolving Tech Trends in the Medical Industry

The medical industry has embraced most technology updates with open arms. And to be honest, these are not just buzzwords in the market but reasonable solutions to the current health-based problems.

There have been simultaneous transformations with the emergence of Cloud Computing In healthcare space. Peeping into a few of the many tech trends that will affect the healthcare industry in the time to come:

Artificial Intelligence (AI)

Artificial Intelligence is playing its role in just about every domain. And obviously, it has made its mark in the healthcare industry too. By the end of the next decade, AI will access human data to reveal disease patterns, care, and treatment.

Psychologists believe that the hospitalization experience plays an essential role in the speed of patients getting better. Adding more to this, the staff experiences impact them in providing better care to the patients at their facility.

Virtual Reality (VR)

Virtual Reality surgeries were only a sight to watch in fiction cinema films. However, virtual reality is all about great experiences.

As a matter of fact, the market growth of VR in hospitals is projected to go upto USD 6.20 million by 2029.

VR has helped plan, treat, and diagnose serious illnesses like addiction, autism, phobias, anxiety, and depression.

We trust calculators more than the human mind. Similarly, expert surgeons have shifted to using medical apps and robotic arms and machines for performing precise moves in surgeries. It makes the patients secure and boosts the doctor’s confidence.

Skilled and experienced doctors are adapting to the Virtual Reality game today, and the students are being trained to use such gadgets in educational institutions.

Augmented Reality (AR)

The AR is all about the improved sense of disease understanding. This implies that the diagnosis will be detailed and accurate if the disease is understood in-depth. An apt treatment process will follow this.

At the intersection of healthcare and technology, health-tech innovators have a unique place in the Future of Health, but they face some challenges.

Medical Tricorder

The palm-sized gadget is the Almighty of the medical field. Scientists are still doing further R&D to improve the performance and reliability of this device.

It is an all-inclusive device to calculate the ECG, heart rate, oxygen saturation, temperature, blood pressure, and many other levels.

3D Printing in Clinics

Have you ever heard of 3D print arts? Well, now health professionals can scan and take 3D prints of human bio tissues, artificial limbs, pills, and blood vessels. Interesting, isn’t it?

This will help them better diagnose and discuss, take expert opinions, and prepare your future reference directory.

The New Nanotechnology

This phase of the 21st century is the dawn of the nanomedicine age. The nanoparticles and nanodevices will soon aid in successful drug delivery systems, as cancer treatment tools or as tiny surgeons.

These devices can be controlled and managed via smartphone commands. According to the knowledge, they automatically relay and display diagnostic information.

Evergreen Robotics

Without a doubt, robotics is one of the fastest-growing fields today. These come with touch sensors, cameras, and microphones. Not only have these robots become assisting companions to doctors during surgeries, but also, these pharma robotics are capable of undergoing surgeries alone.

Ever since 2019, exoskeleton surgeries have taken the heat in the market. These structures look just like a human body, withheld the patient and performed the surgery.

Genome Sequencing

Genome sequencing means finding, tracing, and analyzing the DNA sequence of an organism. These tests help in finding a lot of results. The testee can derive the following results from the tests:

• Drug sensitivity
• Multifactorial
• Monogenic medical conditions (single-gene)
• Family history

Nutrigenomics, nutrition cross-field, dietetics, and genomics are already greatly benefiting from genome sequencing technology. Very soon, this will become affordable for individuals to try out.

Silico Drug Trials

Until now, current technology and biological understanding combined didn’t give favorable outcomes. However, it has been a while since these helped generate individualized computer simulations used in developing or regulatory evaluation of a medical product.

Also, this trend has completely transformed drug development procedures. Silico drug trials are ruling the pharmaceutical landscape. Most facilities have set their foot in adopting this trend.

Conclusion

The old and a few present-day systems also are not very efficient in giving the results. Consistency is everything. Moreover, the healthcare industry is not something that can afford A&B Testing. The device has to provide sureshot results or perform precisely as the command assigned because human lives are not revivable. 

There is a high amount of emphasis being paid to human health today. The focus of these advancing technologies is to minimize the health issues in hospitals. After achieving this, their focus will be on reducing the health issues in the patient’s homes.

The post Aftermath of Healthcare Industry Post the Technology Revolution appeared first on noupe.

Businesses don’t always have the resources to hire their own software development team. In such cases, outsourcing IT companies take over the development of individual software solutions. We will tell you how to find such partners and entrust them with your project.

When is outsourcing necessary?

When a businessman has a project idea but no “hands” for its implementation, they turn to out-of-staff IT professionals for help. This may happen in the following cases:

• If a company does not specialize in software development, it is unprofitable for it to build an IT department from scratch in terms of time and money. Business owners are handling this job over to more experienced IT partners like Andersen providing outsourced IT support.
• If a company needs to enter the market faster. Outsourcing software development companies can offer experienced specialists upon customer request. If an entrepreneur tries to solve the problems of finding, hiring, and training employees on their own, this can significantly delay the implementation of a project. If you wish to make yourself known faster and beat competitors in time, every day counts.
• If it is vital to save the budget. Rates of in-house specialists are usually higher than those of developers from offshore outsourcing software development companies. Third-party vendors have their own libraries, out-of-the-box solutions, and a robust IT infrastructure that speeds up development and saves time and money. In addition, ordering software from a third-party company frees the customer from organizational costs for renting a room, utility costs, and so on. 
• If there are no dedicated experts on the staff. Some projects require knowledge of rare technologies that staff members do not possess (artificial intelligence, machine learning, augmented reality, DevOps, and so on). If your company does not need such experts permanently, order a product from an outsourcing software development company.

Why is it more profitable to outsource a software development project?

Today, outsourcing is becoming a common practice that helps companies to concentrate on business goals, solve performance problems, improve service quality, and obtain maximum profit.

• With outsourcing, you can find professionals in any country for a smaller amount. Sometimes the benefit reaches 40-60% since hourly rates of developers in different locations can differ dozens of times.

• Outsourcing makes it easier to introduce new technologies and implement solutions that are beyond the capabilities of full-time employees. Thus, you don’t have to waste time on training new staff members. You can involve an experienced IT specialist from another country in a distributed team.

• Outsourcing software development companies have experience in managing projects from start to finish, which takes the burden off customers and allows them to focus on business value. If there is a strict deadline, an IT service provider can schedule work and choose the staff to carry out everything on time without sacrificing software quality.

Popular outsourcing models

Traditionally, businesses opt for outsourcing to hire an entire software management team or individual specialists. There are three models of custom software development:

• Project-based outsourcing. The bottom line is that an external team leads a project completely, from the beginning to the end, guided by the requirements, budget, and deadlines provided to it. The customer can partially participate in the creation of an application and supervise the progress of work.

• Dedicated team. A client contacts a third-party supplier to hire individual experts needed for their project. The customer develops software on their own, but they may not have narrow specialists or advanced professionals. Thus, they don’t have to search and hire an expert for one year. It is more convenient to opt for outsourcing.

• Staff augmentation. A provider offers a customer a special team (developers, designers, testers, project managers, and so on), while the client takes responsibility for the main processes. That is, this company pays for office rent, software licenses, equipment and utilities, employee training, and benefits. The client manages the software development project and distributes responsibilities within the team.

Being aware of the business problems to be solved, an entrepreneur will choose the appropriate outsourcing model.

Things to consider before outsourcing a project

Before handing over your custom software development project, you need to determine several points.

If you have your specialists, check out how busy they are and whether they specialize in the technologies needed to implement your project.

If you are planning to outsource development to a third-party vendor, calculate the project budget. As a rule, the benefit from cooperation with IT outsourcing companies reaches 25-60%. Therefore, it is quite possible to find foreign specialists with different budgets. But keep in mind that it is not always possible to get the best quality for a lower cost.

Custom software development is not a magic solution for every project. It will be successful if both a customer and its IT partner are deeply involved in the joint work and respect each others’ needs.

Steps to take when outsourcing a project

Step 1. Determine your project goals and objectives.

A project without a goal is bound to fail. You cannot effectively monitor its success, effectiveness, and completion if you don’t understand what you are implementing. You must understand the purpose of the project, its users, and its competitors. This way you can protect yourself from bad decisions, obscure characteristics, performance, and unrealized business values.

Step 2. Choose a location for outsourcing

The global outsourcing market is divided into Western and Eastern Europe, the USA, and Asia. In these regions, there is a significant discrepancy in the rates of specialists: from 25 to 100 dollars per hour. The cheapest development can be offered by Ukraine, Poland, and other countries in Eastern Europe.

Step 3. Narrow your search by choosing an outsourcing software development company

The search for partners should start with studying the top IT software developers in the region. You can easily find them in rankings made by Clutch, GoodFirms, Awwwards, and others. For an initial acquaintance, you can study a company’s website to get an idea of ????its experience, implemented projects, tech stack, etc.

Step 4. Contact the companies you have chosen.

If the customer has found several companies and does not know which one to choose, they should see if any of them worked on similar projects. This will speed up the development process, as the firm will be able to offer specialists who are familiar with the required technologies.

During the initial contact with an IT provider, you should clarify a number of issues on the project cost, the necessary specialists and their competencies, the pricing model, development methodology, and so on, and agree on a joint meeting to discuss important issues. Choose an IT outsourcing company with a clear and transparent approach to cooperation. Thus, you will get a partner seeing eye to eye with you. Such a provider will be committed to the final result which is high-quality software.

Step 5. Recruit a project team

Depending on the goals of a project, its scope, and timing, an IT outsourcing company will offer several working resources capable of fulfilling all customer requirements. Typically, a project team consists of a Business Analyst, a Project Manager, several developers, and testers. The project may also involve IT architects, DevOps engineers, cybersecurity experts, automated testers, and so on.

All these issues are discussed with the customer within the framework of the pricing model and budget, which are previously agreed upon. The client can hire both the entire team of an IT outsourcing company and specific specialists that they lack in their own staff or a distributed team.

The agreements reached are reflected in the following documents: SLA, SRS, KPI, NDA, etc. 

Conclusion

You’ll understand if you can successfully outsource software development to a third-party vendor only after carefully studying the needs of your company, its budget, and other issues that are important to your business. The very fact that this format of work is cheaper than in-house development speaks in its favor. And this is not the only advantage of custom software development.

The post Secrets of Successful Software Development Outsourcing? appeared first on noupe.

Customer account health is a data-driven metric to identify whether your customer is getting value or not. According to a popular survey, maintaining a customer health score was more predominant in organizations with a less than 5% gross churn rate. Although the survey doesn’t identify a lucid correlation between customer health scores and revenue generated through upselling or cross-sell. 

However, it shows a big impact on forecasting renewals and having a better clarity on the CSM role. A study has also found that 46% maintain a customer health score to forecast churn or renewals.

Defining an ideal Customer Health Score requires taking consideration into various elements. The traditional form of Health Score was calculated as a single score that eventually failed to demonstrate the accuracy of the customer’s health at a given point. A single customer health score is a bluff. As health never comes in one shape and form. There have to be multiple dimensions to health. Multiple dimensions when considered together provide an accurate Customer Health score. Various dimensions of it should comprise-

What are the assorted dimensions of Customer Health?

1. Financial Health: Gives an account of the purchase history, overdue invoices, purchased license, canceled license, etc.

2. Relationship Health: It measures how frequently contact has been established through touchpoints. Like, the frequency of communication of the CSMs with clients, and their rapport with the stakeholders.

3. Product Adoption Health: It simply measures the Product’s Stickiness. As example, the Adoption of the core features, active login days of the client, hoe frequently your product is getting used.

4. Service Health: Defines a transparent idea about the effectiveness with which your support team handles customer issues. For example, the number of tickets raised, and the number of tickets resolved. Therefore the happiness quotient of the client.

5. External Factors: Positive confidence tags, for example, If the customer is driving a case study with you, if they have referred anyone, etc.

A better form of Customer Success Technology will allow you to live the customer’s data at every interaction from product usage to the financial status of an account, and the high-level risk count, to extend the efficiency and therefore the effectiveness of your customer support system. However, there are a few elements that you need to consider while setting up the Customer Health Score. To jot down, the best practices include-

• Monitoring the correct metrics, i.e., don’t mix support signals with product adoption signals
• Measuring leading indicators with short lookup windows
• Having an easy risk strategy, i.e., the poor score should be broad and should take into account each churn signal separately.
• Acting on poor leading metrics till health score is good
• Regularly refresh your configurations (recommended periodically every 3 months) on the idea of new learnings.

Major Reason why Customer Health Score fails?

Most often Customer Success teams don’t put much attention to the look-back period while calculating the account health. This could be a significant reason where the major problem arises. Let’s take an example.  Imagine you have set up a customer health score for which an account to be in good health, the customer has to mark certain touchpoints in the customer journey. For example, they should have started doing more campaigns, should have started adding new users, or whatever your technology enables your customers to do. In this scenario, the look-back period could be one day, one month, 90 days, or perhaps a year that may entirely depend on the type of problem your product is solving.

Now, the key point, you should note here is that the longer the look-back period, the more likely you’re to get a false positive. For example, if the customer was using the product effectively in a look-back period of 90 days. Certainly, in the 90th day you might still be getting very good health of that account whereas, in the last 89 days, the customer might have simply stopped logging in. So you should keep the look-back period, as narrow as possible in order to avoid false positive results.

The key to putting in a successful health score is to balance the look-up period as short as possible. A typical approach is about two weeks, but it can very well depend from customer to customer.

What is the solution?

A very basic thing to know here is that there are various dimensions to the overall Customer Health than having information on how your customer adopts your product. Lots of CSMs remain in the misconception of using only product adoption as the key metric to decide the health score. We should consider other dimensions like Relationship, Service, Financial and Subjective opinions/External factors that may act as leading indicators as mentioned above. To craft an effective and accurate Health score, one has to consider various metrics of Health Score that are important to your company, product, and customers.

Some of them are mentioned below:

• Overall Product Usage
• Product Upgrades and Renewals
• Community Engagement
• Marketing Engagement
• Frequency of website visit
• Customer Support Calls
• Customer Feedback
• Product feedback
• Survey results

The new age technologies like AI (Artificial Intelligence) and ML (Machine Learning) are enabling advancements to reduce the pain and effort of a CSM in many ways. In fact, this technology is helping to predict and draw a perfect health score for customers.
AI and ML technology will help you draw a health score that is significantly reliable to give actionable insights to improve customer experience.

The post How can a Customer Success Platform Help you get the Perfect Health Score?? appeared first on noupe.

With the amount of mobile apps growing rapidly since its creation there are many possibilities that your app could not be noticed. The process of creating a mobile app is not only about making things happen for your developers.

Mobile apps, like every other business procedure should be planned strategically, planned and designed to serve the needs of users.

Before making the process of developing an application for mobile devices it is crucial to assess the outcome before you start. To do this it is recommended to take a look at these factors prior to committing to the whole process of app development for mobile devices..

Do you need to develop an app?

The advances within the environment for development that creates an advanced mobile platform make the news every year. What we overlook is how versatile and powerful an identity system for mobile phones is today.

Beyond that it is important to be thinking about important issues like whether or not apps generate more revenue? What can it do for you to achieve your long-term goals for business? Be sure to ask all the important questions before investing your time and money in the creation of your application.

Selecting the right platform

The rational debate on selecting the right platform for your app is a bit confusing. 

There is also a numerous types of application software available and you should choose the one which best fit in your niche.

When you’re deciding, however, make the option between Android, iOS, React Native, Windows and think of a unified UI you can tailor to your app. Additionally, you can select between native or hybrid development depending on your business needs.

The selection of the right mobile app development strategy is vital to its development success. If you wish to keep your speed with this rapid mobile app market development, you must select the most suitable platform for your application.

If you wish your application to only work on an operating system that is specific to it, like iOS, Android, or web, you could opt for native app development.

Hybrid Application

With web technologies that are multi-platform, like HTML5, CSS and Javascript. Additionally, Hybrid Apps are easy to build and provide fast access.

If you’re looking for interaction, regular use and offline compatibility and offline compatibility, then a hybrid application could be a good fit for your needs. It offers attractive benefits in both the native app as well as the web-based app development methods.

Native Application

Native applications are specifically created to work with a single operating system. They are not compatible with each and every mobile device. For instance, Android apps are developed by using one of the two options: JAVA or Kotlin. In contrast, Objective C or Swift is developed for applications that are designed specifically for iPhone as well as iPad.

This decision will not only impact the app’s developers, it also influences the flexibility and scope of the application. The necessary coding that goes to create mobile apps will further determine the usefulness and flexibility of the apps you create.

Conduct market research

Prior to starting any task it is always recommended to conduct R&D. Making an app is not any different. Conducting thorough market research allows you gain valuable insight on the market situation and your competition.

It can help you understand the different strategies and the mistakes made by your opponents. You can take the lessons learned from these mistakes and develop an improved strategy. Make sure you include the opinions of users when conducting your study. Ask your audience for what they’d like to hear; assess the true demand and take all the necessary steps to satisfy them.

What are the chances?

The development of a cutting-edge mobile application has many advantages for business owners. The mobile application lets you combine different strategies to attract clients, and ultimately boost the amount of money you earn. Furthermore, mobile apps provide greater accessibility and a great user experience by using the user-friendly interface.

Apart from that, mobile applications can be a powerful method to lower your marketing expenses. It is a great way to promote new products, notify users about special offers, and invite users back to increase the usage of the application. Additionally it is quick costs little and has a greater reach.

Know your users

Making your App without knowing your intended customers is like firing shots in the darkness. It is crucial to understand the requirements of your customers since the success of your app would be entirely dependent on its success. Your app will not make it to the smartphone of the user in the event that it does not solve their issue or provide value.

User feedback is always beneficial Get feedback and opinions from users and be aware of what they’re searching for. Set your goals in line with clients’ requirements and you’ll have no reason to stop your application. This way you will be able to increase the number of downloads for your app.

Pick the right firm for app development

The concept behind the App is yours entirely and you are able to create your app’s designs by making use of different application builders like ColdFusion Builder, Appy Pie, Apple store connect or Interface Builder, or built on a completely different data model.

The App Builder includes low-level programming an integrated, high-performance mobile app development platform where developers can build applications according to your preferences for user interface.

But, the way you execute it depends on the App Development company you select. The company that develops mobile apps firm has a major role in making your app usable, attractive and easy to use.

It is essential to examine and understand every essential below points before settling on an organization for development:

• Examine all the available technologies that are available, the skills to code and the app creation process
• Check out the company’s Case Studies to get an idea of the kinds of apps offered by companies.
• Contact the companies they previously collaborated with previously.
• Remember the Time-Zone to ensure effective communication

It is essential that your developer has good understanding of the best design for your app to ensure the most enjoyable customer experience. Your developer must take into account the usefulness of a suitable visual design that is appropriate for the app you are developing.

Developers of mobile app creators have to design the application in a manner that users can carry out its intended tasks without assistance.

Give your reasons for creating an application

It might seem like the easiest question to address. But, since you’re obliged to inform developers of your application, you in first need to explain the particular purpose of your app.

Determining the differences between web and mobile services is crucial. There should be a plan of clarity on the distinct ways you provide the services via an app rather than the website.

It is crucial to have a clear idea of how for the development of an application. Furthermore, it should be in sync with the goals of the business and how it will achieve the same.

Develop an app that’s minimum viable

It is vital to test your app on devices that you want to test it on before it goes on the marketplace. MVP is an app version that only includes the most important functions.

MVPs are similar to beta testers. They allow you to review your app in a concise manner. They allow you to comprehend what the app is all about in a specific manner.

Performance

After constructing the application’s MVP then it’s time to evaluate the app’s performance. This is now more crucial more than ever before. If you can monitor the proper indicators to measure how your smartphone application and eliminate any major issues in it. As a result you can be sure that your app functions seamlessly on any mobile device.

To gauge the performance of an app it is necessary to look at different parameters, including the KPIs for user engagement, UI/UX user growth rate, optimization of the app store organic conversion rate etc. Beyond that it is also important to examine your app’s position within Google Play Store or the Apple App store. Google Play store and the Apple app store in order to monitor its performance over a certain time.

Security measures

When you have analyzed the performance of your app then you have to determine the security measures you will take if you’ve got a mobile app that requires sensitive data from a non-technical person to function. This also includes the data required to be collected, as well as how it’s utilized.

Mobile application security has become an essential issue that shouldn’t be overlooked. Furthermore, your actual users data is your most valuable resource. Therefore, make sure you have procedures in place to collect and manage the true user information, as well as manage any security risk that might arise.

Learn how to earn money from an app

Before creating a mobile app You must discover how to make money from your app. There are several strategies to consider, including private ads within your app to earn money on a the basis of pay-per-click or per page.

It is also important to decide whether you’ll charge users for downloading or integrating an in-app purchases into your strategy. It is possible to opt with a freemium model in the beginning.

Free banner ads are built into every template. The process begins automatically when the application has reached 1000 installs. Then, you can add your advertisement code to the application, and then go on to earn revenue from affiliate advertising.

Calculating the cost of creating an app

Many factors are involved in the price of developing mobile apps. The factors that are involved must be thoroughly assessed prior to setting the budgetary limits.

Apart from the crucial element of establishing the platform which we already discussed above, there are other sub-elements which require you to take certain strategically-aligned decisions.

• Determine whether users must or are required to sign in. This is where you must make the an important decision to integrate login to social media platforms such as Facebook and Twitter.
• Specifically define the requirements for users who wish to create a profile for themselves within an application. In this scenario the user will be required to enter their personal information in a public agreement for access.
• If you intend to integrate apps with your site the process requires you to develop the API (Application Programming Interface). This is that your apps interact with one another.
• Determining the standard of design for mobile applications is just as important as the utility of it.

The apps you create can be plain or basic but you could also expand it and make it appear stunning enough to allow your users to improve their user experience.

The factors mentioned above are broken into different phases of mobile app development and each comes with costs. The chart below shows the breakdown of the costs associated with app development in each of these phases.

Technically speaking, the price of app development is dependent on hourly costs. The rates differ from firm to company and the location plays an important factor in determining the cost of creating a mobile application.

The standards used by the industry for the development of mobile applications on major markets are as follows;

• The US and Canadian-based companies cost between $50-$250 per hour.
• Australian agencies for app development offer their services for between $50-$150.
• Western European and UK-based app developers are charging between $35 and $170.
• Eastern Europeans (that’s where we are) are pretty content with a range of $20-$150.
• Indian rates of $25 to $50 per hour are attractive enough.
• The cost of these services is contingent on characteristics, the complexity and mobile platforms.
• One must consider the servers behind when determining the price of creating mobile applications. In general, back-end services can cost more.
• The price of creating an app that is basic from India is typically between $8,000 – $12000.
• It is also advisable to put a few dollars set aside for upgrades, marketing, as well as maintenance.

An app creator for mobile devices will usually have fees that are:

• UX/UI design that is accountable for the creation of the visual content that is integrated in the application.
• The Project Manager who is responsible to communicate with clients and work with app developers in actualizing the milestones set for them.
• The business developer who is accountable for coordinating directly with Project Manager in order to fulfill the duties of the director, while supervising the development process.

Marketing is an app

It’s equally crucial to promote your app the people you want to target. It is important to get your feet on the app store, and also to influence users by telling them that there’s something crucial coming their way. Be sure to conduct A/B tests to ensure that your conversions are effective.

Marketers are often enticed by frequently used methods like carrying out SEO tasks for app markets or social media-based marketing. It is better to learn the technique of mobile marketing hack and ensure that you have the right tools for your company.

Conclusion

Keep these points in the forefront of your thoughts when you are developing a mobile app will reduce the risk of your app becoming vulnerable. However developing mobile apps is more of a strategic decision than a technical decision, which is why it should be embedded in the company’s values and goals.

The post Things To Know Before Building An Mobile App appeared first on noupe.

Finally, after spending tons of hours and putting in relentless efforts preparing for your presentation, you just delivered it and breathed a sigh of relief. But was your presentation genuinely successful?

Well, if you assume those occasional waves of laughter and smiles, nodding heads, and questions from the audience as signs of your presentation’s success, you have misinterpreted success. All these clues indicate an engaging presentation, not necessarily a successful one!

Most presenters consider an engaging presentation a successful one, but there are several other factors apart from the engagement that reveal whether you have come through with flying colors or not. So, instead of making assumptions, you must apply a thoughtful approach to know whether you hit the mark or missed it. 

In this blog post, we have included some ways to help you measure the success of your presentation. Give it a read!

1. Notice the Behavior of the Audience

What was the behavior of your audience when you were delivering your speech – were they looking infuriated, dozing off, checking the time again and again, tapping their feet, avoiding eye contact with you, whispering to one another, or looking down at their tablet or phone? All these signs imply that your presentation is in a danger zone.

Contrary to this, if they were listening to you carefully, making eye contact with you, participating in interactions, asking questions, and looking enthusiastic, all these signs point out that your audience enjoyed your session and found it insightful.

2. Observe the Quality of Questions

Most occasional and seasoned presenters break out in a cold sweat about being asked questions during or after their presentations. But questions are essential. So, don’t feel relieved when there is no question at the end of your presentation. 

The quality of questions indicates how well your audience absorbed your information and how well they resonated with your overall presentation. On-topic and well-informed questions reveal that your slideshow has been an effective catalyst in transforming the thinking of viewers. Opposite to it, ill-informed and off-topic questions indicate that you failed to engage the audience and make them understand your message.

3. Conduct a Quick Survey

A quick and short survey just after the completion of your presentation will help you get better insights into your presentation’s success. You can include open-ended, yes-no, and multiple-choice questions in the survey, such as:

• How did you find the presentation – engaging, compelling, inspiring, or disappointing, confusing, boring?
• What’s your level of satisfaction with this presentation?
• Is there anything that you disliked about the session?
• What did you learn and take away from this session?
• Would you like to attend and participate in one of my upcoming presentations?
• Would you like to tell your colleagues and friends about this presentation?

Such a survey will give your audience a platform to share their valuable feedback and provide you with a big picture idea of how well your presentation met the audience’s expectations. Even if you fail to hit the big time with this presentation, the survey will guide you to prepare for the next gig.

4. Post-Presentation Interaction

How does your audience react as soon as you wrap up your presentation – do they rush to the door to get out or come up to you to thank you for the insights you shared?

If you have really made an impression through your talk, they would surely indulge in meaningful conversations with you. If you hear something like ‘You were the best speaker of the event,’ ‘Well done! Your presentation was good,’ or  ‘Your story took me to my memorable old days,’ means you succeeded in connecting with the audience at a deeper emotional and personal level. Further, an increase in your blog subscribers, Twitter followers, and invitations to deliver a speech at other events are the mark of a successful presentation.

5. Are Your Objectives Met?

Every presentation has a specific mission and purpose, and you talk to your audience for a reason. You want them to take a particular action after completion of the presentation – be it to subscribe to your company’s e-newsletter, follow the company’s LinkedIn or Twitter page, drop an email to you for more information, download a PDF, or give you a call for scheduling a meeting for further discussion.

And if you succeed in changing the audience’s perceptions and encouraging them to take the action that you want them to do, you can conclude that your presentation was impactful.

6. The Impact of Your Message Beyond the Day of the Presentation

The audience forgets most presentations within a couple of hours. But if they remember your talk for a longer period, you have made a lasting impression on them.

For example, you are delivering a sales presentation with an aim to convert at least 30% of the audience into buyers of your brand’s car. Obviously, they are not going to buy it instantly as soon as your presentation is over. They will take a couple of days to think about it. And, if they remember your presentation during the process of decision-making and say, ‘YES! We are going to buy it from you,’ it means you have hit the jackpot.

The Bottom Line

Indeed, getting in front of a mass audience, delivering your talk, and convincing them that it is worthwhile takes guts. Even the most experienced speakers feel nervous when it comes to presenting in public. However, some novice speakers assume that not having butterflies in their stomachs and not having sweaty palms while giving the presentation is a huge success. If you also hold a similar notion, it’s high time to redefine your presentation success parameters. Remember, a successful presentation is one that connects with the audience at an emotional level, turns them into active participants, and encourages them to take the action that you want them to do.

Hope you find this blog post informative. Do you know other criteria to measure the success of a presentation? Do share with us!

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