BlogmyQuery – BMQ

What determines the success of your company? Is it your social media following? Or the number of trial users, perhaps? 

While these contribute to a company’s success, without user feedback, they are not sustainable—therefore, not profitable. You can watch the graph going up; however, to actually achieve long-term success, you must listen to what your users are saying and implement necessary changes to improve their experience.

In this article, we will guide you through different types of user feedback, and how you can collect and analyze it to maximize the longevity of your product or app.

What is User Feedback?

User feedback is all the information and data directly gathered from your users regarding their reactions and experiences with your products, apps, services or websites. This feedback can be collected in various ways, such as through Customer Satisfaction Score (CSAT) or Net Promoter Score (NPS) surveys. User feedback or customer feedback reveals valuable insights into user experience and level of satisfaction.

Why Do You Need User Feedback?

Feedback from users is the bread and butter of product teams. Scheduling 1:1 interviews, creating custom forms and polls or embedding surveys in your app or service is the best way to notice early trends to improve your product and provide better value for your customers.

Understanding what makes customers happy and making product decisions according to their responses ensures increasing the number of returning customers who will gladly spread the word about your services and attract new potential users.

Investing in user feedback may seem daunting initially, but the results will help you reach your long-term goals.

3 Types of User Feedback

Before understanding the methods for improving user feedback, let’s take a look at different types of feedback, what they mean for your business, and how to use them to understand the role of customer experience better.

1. Proactive Feedback

Proactive user feedback refers to customer surveys or direct feedback from customers conducted prior to any fallouts or negative reviews appearing online. In other words, proactive user feedback measures the ratio of happy customers and unhappy customers and provide actionable insights.

You first inform your customer base about the possible problems in your app or service and share the solution you’re working on to deter users from posting negative feedback. A proactive customer feedback approach allows you to make immediate changes to retain loyal customers. It sends a strong signal to potential customers about how they will be valued and listened to when they encounter an issue.

In that sense, proactive feedback is a type of qualitative feedback that helps companies build user experiences that align with their needs better. You can implement proactive user feedback into your business in several ways, but Net Promoter Score (NPS) feedback surveys are the most popular option.

Net Promoter Score (NPS) is a simple question, asking real users to rate their experience and likelihood of recommending your service to their peers, family or colleagues. It usually gives a scale from 1 to 10 to users, 1 being the least likely and 10 being the most likely to recommend your services.

With software like UserGuiding, you can measure app experience, embed NPS into websites or apps and use your score to invest in product improvement with a no-code design that will save you time and money. NPS surveys are especially helpful for customer success teams to keep customers happy and active on your platform. You can also send follow-up questions to get in-depth product feedback and improve your response rates.

2. Reactive Feedback

The difference between proactive and reactive user feedback is that reactive feedback comes unsolicited, meaning the users respond to your app or product with a specific demand in mind. There might be a bug to fix, an improvement to an existing feature, or something completely broken. In short, customer service teams step in after a problem occurs.

Reactive feedback includes the Customer Satisfaction Survey (CSAT) and Retention Survey. Customer Satisfaction Survey (CSAT) is similar to the Net Promoter Score (NPS) in that they both calculate the level of satisfaction and collect customer insights into product design, product development, and more.

Retention Survey, on the other hand, closely monitors why users have downgraded their paid plan and let you gauge customer loyalty towards your brand.

These feedback types are helpful for detecting already-existing problems within your product or service. However, since the problem has already caused some damage to the customer, the customer journey is more likely to suffer from friction and volatility. Therefore, it is important for customer success teams to examine customer feedback carefully and take measures, such as open communication, a sincere apology, etc.

3. On-Demand Feedback

On-Demand feedback is another name for ongoing user feedback. This feedback type can include in-app surveys, open-ended questions on websites, regular email surveys, social media feedback from actual users and potential users, and so on. Although the feedback forms have a wide variety, it is important to add your personal touch to stand out among the rest.

Jotform’s form builder is the perfect tool to create custom user feedback templates for your company. Based on the replies you receive, you can tweak and improve the form and work on your customer loyalty.

With these forms, feedback from users can be collected and assessed anytime, anywhere, so you do not have to worry about creating multiple reports to stay on top of the valuable feedback you receive.

In addition, Jotform offers over a hundred integrations with other apps, which is very useful for tracking your data. You can also collect payments and donations from loyal customers with its no-code builder.

3 Best Ways to Improve User Feedback

Whether you have low customer satisfaction levels or raving user feedback online, there is always room for improvement. We’ve gathered three essential tips you can implement to keep customers happy and make the best of the feedback from customers. Check it out:

1. Get to Know Your Users

Although there is a connection between you and the users, you still need to nurture this relationship and establish a collaborative environment. Without focusing on customer interactions, you cannot grow as a business.

But how can you get to know your users better?

Once again, polls and surveys are very productive in taking measurable actions based on negative or positive feedback. You can tease a product idea, promote digital products better, or define a clear product roadmap. While creating polls and surveys, make sure to follow these steps:

• Without a clear direction, you will be unable to hone your questions or come up with follow-up questions to optimize the user experience.
• Make sure that what you ask and how you ask match in tone and scope. Not every question will resonate with every user and you must be okay with that. Segment your users based on their activity, status or even motivation. This will make your surveys more efficient and your product marketing more on point.
• Include multiple formats if necessary. From open-ended questions to multiple-choice and rating systems, you can work with a variety of options to measure how familiar the user is with your brand and satisfied with your product. Keep in mind to go over your poll or survey more than one time to ensure the formats do not clash and create confusion.

2. Don’t Be a Stranger to Users’ Email Inboxes

Out of sight, out of mind.

In-app interactions are invaluable for sure. However, users do not spend all of their time on your app (as much as you want them to). Therefore, it is important to initiate customer interactions and well-thought conversations outside your app or product to keep your relationship with users fresh.

Email surveys are great for reaching out to your users. You can also fine-tune the results by adding A/B testing to your campaigns. These tests help understand how users behave and frequently interact with your content.

Perfecting your subject lines, including CTAs in your email body, and sending timely follow-ups contribute to improving your user feedback as well.

3. Go Direct

Whether for a new feature, how-to guide, or a discount, you need to count on your users.

Offer them exclusive content and opportunities in exchange for their feedback and review. You can give early access to your new features or connect them with the support team once a problem arises and offer a step-by-step process when they feel too overwhelmed with your product.

Direct and open communication, combined with exclusive benefits, will create a sense of community and belonging for your users. They will be more enthusiastic about working with you to improve the product or app they love using.

Final Words

Even though collecting user feedback seems time-consuming, each new piece of feedback can change your product roadmap for the better. Collecting and analyzing user feedback with multiple forms and surveys will help you decide which actions must be taken to improve user experience. It will also show users that they are cared for, and that their demands will be met, which is a great starting point for building trust.

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When you travel, you want to be able to experience the culture and feel the local atmosphere. But you also want to relax and experience the freedom of going where you want, when you want. That’s only possible when you plan your trip well, but it also requires spontaneity. The best way to experience both is to plan your trip and go with the flow.

Whether you’re planning a trip abroad or just want to get out of the city for a day, the best travel apps can help you experience the best of what the destination offers without draining your wallet or breaking your routine. We’ve curated a list of the best travel apps to help you plan your trip, explore the best local hidden gems, navigate cities, and connect with people.

We’ve hand-picked the best apps to help you plan your trip and explore the world quickly, no matter where you are. Some are focused on helping you navigate your current location, while others are better suited for long-term travel planning. We’ve also included a variety of social and networking apps to help you connect with people while you’re on the road.

PackPoint

Once you’ve decided where you’d like to go, the next step is to figure out what you’ll need to bring. One of the best ways to plan for your trip is to use an app that customizes your packing list based on weather forecasts and a series of questions about your trip. The app developer of your choice will ask you where you’re going when you’ll be there, and what you plan to do while you’re there. You’ll also be asked questions about your trip, such as what kind of weather you like to travel in and what types of activities you prefer to do.

Hopper

The Hopper app is one of the most popular ways to find cheap flights. It uses complex algorithms to analyze billions of flight and hotel prices across the web daily. It draws on historical data to generate a color-coded calendar showing the cheapest dates and times for a given destination. The app is best used when you have a specific flight or hotel in mind, but it can also be used as a general travel planning tool. This information can be used to build a basic travel budget and generate a rough estimate of the cost of a trip, but it doesn’t offer the fine-tuned planning features of the apps above.

The app uses your location and the dates you’ve selected as part of the algorithm to generate a calendar of prices and color-codes it to help you assess the risk of making a purchase. You can also access the app’s “Hopper Research Library” to see what your friends have purchased and share it with them to help.

Wanderlog

Whether looking for flights, hotels, or a destination, Wanderlog makes it easy to find the best deals with travel app ideas. You can even search for flights, hotels, and destinations simultaneously to compare prices side by side. Whether you prefer to book your travel on the app or your phone, you can keep all your flight, hotel, and restaurant reservations in one place. That way, you can focus on the fun stuff — like planning your road trip route and coordinating with friends.

Wanderlog is a complete package for those looking to customize their trips, but it also includes handy travel guides from users worldwide so you can plan your trip in a pinch. Customization is at the core of Wanderlog, so you can make it your own by adding photos, text, and other graphics. You can even create your maps, showing you your location on the route, so you don’t get lost. This is a great way to add a personal touch to your travels, and it’s super easy to do.

Kayak

Kayak is best known as a travel search engine but also includes booking services. It is one of the best travel apps for researching and finding cheap flights since it allows you to search for flights, hotels, and car rentals. It also gives you a complete list of possible options, including reduced hacker fares where you book outgoing and returning flights with two separate airlines. You can also use Kayak to find and book accommodations for your trip. It connects to many different services, so you can book your reservations without manually tracking down reservations. The only downside is that Kayak can be a little overwhelming if you’re starting, and it can be challenging to get a sense of how much your trip will cost once you start searching for flights.

HotelTonight

If you’re a traveler who prefers to plan as little as possible and show up at the airport or hotel when your flight or accommodations are scheduled, then HotelTonight may not be the best app for you. But if you’re a seat-of-your-pants type traveler or one who likes to have a backup plan in case your reservations don’t work out, then HotelTonight is an easy way to find last-minute hotels and get rooms without having to call or make a reservation. It works like a traditional hotel booking system, where you can choose from various room types, pick your location, and confirm your booking. But instead of calling a hotel directly, you head to HotelTonight.

TrailWallet

Keep track of your spending and save money on the things you can’t be without; use Trail Wallet, the world’s first digital road map, to discover the best experiences, places, and things to do, wherever you go. Just head to the app store to download and use the built-in map to plan the best routes and get the most out of your travels. No more digging through maps and guides to find hidden gems and experiences, no more guessing where to go next, and no more overpaying for things you don’t need. The best part is that you never even have to carry cash when exploring.

GlobeTips

The best part about traveling is experiencing different cultures and norms regarding tipping. Many countries have a different tipping culture than the United States, which can be confusing and even frustrating if you don’t know what to expect. GlobeTips can help you navigate different tipping norms across countries so you can best understand and appreciate the service you’re getting. You can also use GlobeTips to help you decide if a tip is appropriate for the service you received, such as restaurant waiters or cab drivers.

GlobeTips can help you navigate different tipping norms across countries, so you never have to guess how much to give and never feel awkward not giving enough. Just head to the app to find the right amount for the situation, and you’re good to go. You can even pull up a custom tip calculator for any country to get a better estimate of how much to give, and if you want to leave a tip extra for the bartender, head to the built-in map and choose the “tip” option. The app will automatically calculate the right amount for you and show you where to leave it. 

EatWith

Eatwith takes the guesswork out of finding the best local experiences. The app connects you with hand-picked locals from more than 130 countries passionate about sharing their culture and showing you the best parts of their hometowns. You can use Eatwith to book food tours and cooking classes, but it can also be an excellent resource for finding things to do on your own, such as visiting museums or going for a drink at a local bar. The app will help you connect with suitable hosts for the experience you’re looking for and help you book it in minutes.

You can use the app to host dinner parties, food tours, and cooking classes with your host, or you can use it to book a private experience. Once you’ve been matched with a host, the app will connect you so you can start planning your adventure. You can also customize your host experience by choosing the language and cuisine you want to learn about and the cuisine you want to know about.

CultureTrip

The CultureTrip app lets you explore a city’s personality, culture, offerings, and intricacies through original video series, stories, and listicles. You’ll be able to dive into the personality of a city—from the people who live there to the things that make it unique—through in-depth video series and engrossing narrative stories. You’ll be able to tap into the experience of our award-winning writers and videographers. They will bring you close encounters with the people, places, and experiences that define the city.

The app will also connect you with the best local adventures, so you can discover new things to do and see in your destination. You can also connect with other culture lovers passionate about exploring their cities and share your experiences with them.

iTranslate

iTranslate is a new app that allows you to type or speak your sentence and get the translation in your chosen language. It’s a pretty handy tool for people who don’t have time to memorize every word in the language they want to speak or understand. The app uses a series of algorithms to translate your sentence into the chosen language, and then you can choose to either hear the translation read aloud to you or see it on the screen in your preferred language. You can also add your custom translations to sentences, which is pretty handy when you need to ask a question in a language you don’t know well.

Final Words

There are many great travel apps out there, and even more, are worth checking out. Whether you’re looking for a fun way to explore a new city or trying to find a last-minute flight to Paris, the right travel app can help you get where you want to go. Some of the best travel apps will help you plan your trip, find the best places to visit, and get you where you need to be on time. Some of the best travel apps will also help you make dinner reservations, find a great fitness class, find a cool bar or cafe, and more.

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Gaining top-ranking positions in search results is the goal of anyone working in SEO. Unless you use paid ads, standing out in search results can be a continual battle, even with an effective SEO strategy. Fortunately, featured snippets provide an alternative to outranking your competitors. 

What is a Featured Snippet?

To answer the question ‘what is a featured snippet?’, we’ll use an example of a featured snippet:

Featured snippets (sometimes referred to as answer boxes) first appeared on Google back in 2014. Ever since the Hummingbird algorithm update, Google has been trying to understand the intent that goes into a search.

Featured snippets are one of the ways Google delivers helpful and useful answers to a search query. Featured snippets will typically appear in search results that ask a question (using the 5 Ws and how).

You may also be surprised to find that featured snippets play an important role in voice search. Optimizing for featured snippets can also help you optimize and appear in the voice search results. When nearly half of all searchers are performed through voice, you’ll be helping to further expand your reach.

The types of featured snippets

There are 3 main types of Google’s features snippets. These are paragraph snippets, list snippets, and table snippets. You can also get video snippets.

Paragraph snippets

Paragraph snippets (such as the definition example above) are the most popular form of featured snippet you’ll encounter. These featured snippets display small excerpts from a webpage that answers a particular search query, in the form of a tiny paragraph.

Paragraph snippets sometimes contain images that are relevant to the particular answer provided. Featured snippets will also contain a direct link to the page which the information has been extracted from. You will often find ‘People also ask’ displayed underneath a featured snippet.

The inclusion of a link helps to differentiate from other forms of ‘featured snippets’ that may appear in the search results. For example, a search query to convert a measurement is not a featured snippet and is instead termed a rich answer (or instant answer). These are provided by Google directly and don’t contain any source links:

Research carried out by Getstat found that paragraph snippets appear for around 82% of all featured snippets. 

List snippets

List snippets are the second most popular type of featured snippet you’ll encounter. Getstat estimates that around 11% of all featured snippets use the list format.

Unlike paragraph snippets, a list snippet displays information in a list, using either bullet point lists or numbered lists. List snippets can be both ordered, for steps and procedures, or unordered.

Table snippets

The other type of featured snippet available is the table snippet, where information is displayed in a table. Only around 7% of featured snippets will display a table snippet, according to Getstat, making it the least common.

Video snippets

Another type of featured snippet you may encounter is video snippets. Video snippets showcase a YouTube video that provides guides and tutorials. Sometimes a segment of a video is played that Google believes to be the most relevant to the search query, such as in this example:

Why are Google’s Featured Snippets Important?

Featured snippets can provide lots of great benefits. The main advantage of featured snippets is that they appear right at the very top of the search results, including above the number 1 organic result. Optimizing for a feature is a great way to achieve high visibility without a top-ranking position.

Because of the high positioning, featured snippets are great for improving brand awareness and driving traffic to your site. EngineScout estimates that featured snippets receive around 31% of a results page click share. 

When around 28.5% click on the top organic search result, featured snippets can help you to improve clicks. It mainly comes down to 2 reasons; featured snippets provide a direct answer to a question, and they are much larger and more prominent (especially on mobile, as shown in the example below) than the top organic search result, leading to higher click-throughs:

Other great benefits of gaining a featured snippet include:

• Higher perceived authority from searchers
• More leads and conversions
• Increase in keyword rankings

If you don’t currently have a top-ranking position in search engine results pages, featured snippets could well be worth considering to expand your reach.

The only downside to featured snippets is you cannot choose which part of your content is extracted to appear. That’s all done by Google. Featured snippets also appear underneath paid ads. While it is unlikely that you’ll come across both in a search query, it’s still worth bearing in mind.

Also, in 2020, the deduplication update removed duplicate listings on the first page of search results. That means if you gain a featured snippet, you won’t appear in the organic results. If you don’t have first-page rankings, the update could work well in your favor!

How can you Optimize Content to Gain Featured Snippets?

Before we outline some tips for optimizing your content to gain featured snippets, it’s important to note that you cannot directly tell Google to include certain content within a featured snippet. Featured snippets are always changing too which means optimizing is a continual process, not a one-off.

Target long-tail keywords

We already mentioned that most featured snippets will appear when a question is entered into Google using the 5Ws and how. The same is true with long-tail keywords. Long-tail keywords are specific phrases that are usually entered into search engines when a user is towards the point of purchase.

Targeting long-tail keywords is essential for gaining a featured snippet, particularly any keywords already targeted with existing featured snippet content. That’s because many featured snippets are triggered when a long-tail keyword is entered into Google.

Research by SEMrush found that keywords indicating user intent at any stage in the sales funnel are more likely to display in a featured snippet, including long-tail keywords. Conducting keyword research will allow you to find long-tail keywords to optimize for.

Using a keyword research tool, such as Ahrefs or KWFinder, will help you to identify long-tail keywords that are likely to display in a featured snippet.

Content length

Featured snippets are brief, so if you want to gain a featured snippet, you need to answer a question briefly. That’s not to say start developing very short pieces of content (because thin content doesn’t help your SEO).

Instead, you need to provide concise answers for the long-tail keywords you previously found. To optimize for a featured snippet, consider including the keyword in a heading with a concise answer underneath. Afterward, you can expand upon your answer in more detail.

To optimize content for a featured snippet, consider these average lengths:

• Paragraph snippets – between 40-60 words with an average of 250 characters
• List snippets – between 6-8 bullet points, with an average of 45 words
• Table snippets – an average of 5 columns with 2 rows
• Videos – short videos around 6 minutes or less

In the event your content does overrun the length of a featured snippet, a ‘More items…’ or ‘X more rows…’ will indicate the additional content. Clicking on the link will direct the user to the page where the content from the featured snippet is hosted, helping to boost your click-through rates.

Use schema markup

Schema markup is the language of search engines and so implementing schema into your content is another great way of optimizing for a featured snippet. Using schema markup helps search engines to better understand your content, leading to a higher probability of gaining a featured snippet.

Adding schema markup to content does involve accessing the code of a page. Even if you are not too familiar with HTML, you can still easily implement it into your content. Any schema that needs to be implemented can be found on the Schema website. The website also has a test feature to allow you to validate your schema markup.

Implement a content structure

An effective content structure will make use of a title and headings to split a piece of content, such as a blog article, into smaller sections. Not only does an effective content structure improve the readability of your audience, but it’s also essential for featured snippets.

Alongside adding schema to your content, you need to incorporate title and heading tags (or metadata). Headings and lists are fundamental for featured snippets. That’s why it’s important to implement a structure to your content with headings and lists. An efficient site structure can also help boost SEO rankings.

We also mentioned that featured snippets sometimes include an image. Including a relevant and high-quality image is also a good idea. Pages and content are more likely to be used as a featured snippet if there are:

• 1,110 words or more
• An average reading time of 5 minutes
• Around 14 headings (including subheadings)
• 8 images throughout the content

Also, content that stays objective and concise with a clear format is much more likely to be used for a featured snippet.

Conclusion

Gaining a featured snippet is not guaranteed, but following the tips outlined above should stand you in a better position. The great value and benefits that a featured snippet can provide make it a great companion to your existing SEO efforts. And don’t forget to keep publishing high-quality content too for a successful content strategy!

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If you think chatbots are just nice-to-have features for your business, think again. In the last five years, chatboxes have proliferated at an unprecedented rate – a whopping 92% of brands use these as their customer communications channel.

Both businesses and consumers have embraced this tech talk of the decade. Chatbots have been known to significantly reduce customer support response time to a few seconds, which otherwise took hours or even days. 

While chatbots have proven to be a highly useful tool, there are growing instances of chatbot failures, leading to a dip in sales and customer retention. 

That said, is your chatbox programmed to carry out specific duties, ask and answer questions, make sales pitches, or resolve basic customer issues? Do they meet customer needs or simply offer them monotonous pre-recorded FAQ-based solutions without adding value? Or do they lead customers to products that are out of stock? 

Common Chatbot Mistakes to Avoid

To err is human, but when it comes to machines, the blame falls on.. well, humans. At the end of the day, people design these imperfect chatboxes. Problems may arise while developing chatboxes, so it’s best to set certain parameters and metrics during the development process. 

Thankfully, the most common chatbox problems are the easiest to avoid. 

1. Designing a chatbot without strategizing

Merely building a chatbot isn’t enough. Making a clear strategy, identifying its purpose, and organizing its function are vital steps before the actual development. 

There are over 300,000 chatbots on Facebook, and it takes an excellent strategy and execution for your chatbox to stand out among your competitors. 

Here are a number of things you should do to guarantee a smooth customer experience: 

• Identify your objectives (e.g. increase sales or customer retention). Design it in such a way that it will achieve those objectives.
• Engage with a chatbot developer to plan and strategize your deployment.
• Remove all redundant or complicated actions.
• Ensure that it adds significant value to your customers. All information must be new, and not something your customers already know or can easily discover.
• Ensure that it engages your customers with ease. 
• Test and experiment to find the best optimal strategy. Learn from mistakes. 
• Identify potential blockers and dead-ends, then provide solutions that will address them. 

2. Offering irrelevant information

If your customers want to read the FAQ, provide them with one. Don’t make your chatbot an FAQ machine or an agent that replies, “I’m sorry, I don’t really understand that.”

Research shows that about 45% of customers feel disappointed when chatbots give irrelevant responses to their queries. Thus, they end up leaving the brand’s platform. 

In an era when customer trust is paramount, brands should improve their chatbot performance and functionalities using chat logs that are continuously being trained. The key is to not leave any loose ends. 

3. Requiring too many actions from the customers

Chatbots are meant to ease the customer journey, not make it more complicated. These need to get customers’ queries resolved without wasting their time by trying to figure out the complexities of your platform. One of the most common chatbot mistakes is to make the customers work hard just to get answers.

It’s critical to avoid dead-ends, an instance when the bot is unable to proceed further. Moreover, always predefine the next steps, and predict common actions and queries. Use buttons, options, and interactive plugins to help users navigate seamlessly to get their queries resolved or easily enable purchases. 

Another option is to simply give clear easy instructions so that users feel comfortable to engage further.

4. Making it seem like the chatbot is a real person

Nothing is more frustrating for a customer than realizing they’re talking to a bot instead of a customer service agent. This may actually lose your customers’ trust. Thus, make it clear from the very beginning that a customer is engaging with a chatbox. 

Give your chatbox a persona aligned with the brand’s tone, and create a welcome message that informs your customers that they are speaking to a bot. 

Though it’s possible to create chatbots that sound human-like nowadays with impressive AI advancements, it’s not advisable to risk building your market’s trust. These chatbots are still far from perfect, and it’s best to manage your users’ expectations on your customer service’s limitations. 

5. Entrusting your chatbot as an extra player in the team

There is no doubt that a chatbox is developed and implemented in a manner so it can handle tasks automatically without much intervention. However, it is critical to optimize and update it from time to time to enhance its efficacy. Even though it can be capable of performing desired tasks, it can still develop errors or become outdated.

Ensure you run A/B tests and perform analytics to see possible bottlenecks and common points of user abandonment.

If you have made any of these chatbox mistakes, it is always a good idea to get back to the drawing board and fix errors. Engage with a chat marketer to understand your users’ journey to identify their pain points and solutions. 

Is a Chatbot Really Necessary for Your Business? 

Chatbots are increasingly used by digital marketers as a personalized tool in a much more planned approach to generate leads and boost sales. Ride-hailing firm Lyft uses a chatbot that helps customers request a ride from their Facebook Messenger, Alexa smart home device, or even Slack in just two clicks. 

Industries like e-commerce, fashion, banking and finance, travel and hospitality, human resources, logistics, supply chain, and EdTech are the frontrunners in using chatbots. Advancements in artificial intelligence (AI), machine learning (ML), and associated novel technologies are making chatbots better, sharper, and faster than ever before.

Companies, on the one hand, use it to reduce customer acquisition costs, improve conversion rates by speeding up sales cycles and lead generation, and increase customer loyalty. Customers, on the other hand, use it for a faster response, better service, and a more personalized connection with the brands they interact with. 

According to an industry report, customer preference for AI chatbots is higher (69%) than that of organizations using them (23%).

Market estimates show that by 2024, customer spending from chatbots will cross $140 billion from $2.8 billion in 2019. According to another industry assessment, the use of chatbots in the retail, banking, and healthcare sectors would result in an annual cost savings of $11 billion by 2023, up from $6 billion in 2018. 

Conclusion

There is no doubt that the market for chatbots will continue to increase, with roughly 40% of internet users choosing to interact with them.

Therefore, it’s best to develop this function if you want your business to be highly competitive, up-to-date, and efficient. Creating your chatbox correctly builds customer loyalty and enables your business to generate more sales and leads.  

The post Chatbox Mistakes that are Losing you Sales appeared first on noupe.

CRM, or customer relationship management, is a technology used to coordinate and streamline a business’s interactions and connections with clients. It assists businesses in maintaining contact with clients and enhancing commercial ties, which boosts profitability and streamlines operational procedures. For an expanding firm, using a CRM solution might be really beneficial. However, the issue is how to identify the top CRM that effectively reduces your overwhelming task. Currently, SAP and Salesforce are the two CRM providers competing for market share. In order to help you choose the solution that will work best for you, here’s the distinction between Salesforce and SAP:

What is Salesforce?

With a 19.5% market share, salesforce integration services, which has long dominated the CRM sector, outperformed SAP by a wide margin. Salesforce is the CRM solution of choice for many firms. Users of other software are switching to salesforce solutions. This shift has a valid reason in it. There are so many features included in the list, and some of them are used frequently by most users. So, SMEs are thus switching from other CRMs or considering doing so. Also, the maximum user support and contract are working in their favor of salesforce.

What is the SAP?

The CX suite, a collection of customer-facing solutions from SAP, contains all of their CRM features and functionalities. Through the use of data insights and intelligence generated by AI, the solution assists users in connecting their customer support operations. Enterprise resource planning (ERP) and human capital management are just a few of the business software options provided by SAP. Centralizing business data can be accomplished by implementing the CRM solution in tandem with other tools.

Business Intelligence

Salesforce

Through their paid add-on QlikView, which is simple to use and relies on little IT, Salesforce offers its users near real-time analytics. Customers can use QlikView to measure trends in their pipelines and improve sales effectiveness and efficiency. Users can also use their customer and lead data to plan, track, and identify marketing initiatives for improvement.

SAP

Data can be analyzed in real-time by SAP’s users with the option of integrating SAP analytics cloud with the SAP CX suite. In the SAP Analytics Cloud, SAP Business Objects incorporates features like KPI reporting. There is no requirement for a distinct BI solution when using this Cloud with SAP CX. But in some circumstances, this can reduce its capacity.

Sales and Marketing

Salesforce

Salesforce’s Sales Cloud enables customers to view and manage their sales data via the platform or its mobile CRM app. The product offers capabilities for monitoring sales prospects, comprehending revenue growth, and forecasting sales. It also increases enhancing customer experiences and automates sales tasks using data analysis and insights.

SAP

SAP’s comprehensive CRM capabilities unite marketing and sales initiatives on a single platform. This is also true with SAP’s CX package. Users may identify which client experiences bring in money for their business with the help of the integrated Sales Cloud. They can do it by gaining a unified view of their customer interactions.

Contact and Opportunity management

Salesforce

The salesforce integration consulting shines as a solution for helping sales teams manage their contacts easily. To create a comprehensive profile of each customer, the platform keeps track of all activity, contact information, and client communications. It also has the ability to compile information from well-known social networking platforms. The platform also provides up-to-date opportunity management for precise quotation and negotiations.

SAP

Similar to Salesforce, SAP’s CRM solution provides a wide range of standard features to help automate and streamline contact management. It includes a customer database that keeps track of contact histories and facilitates call scheduling. Also, lead tracking tools are available to enhance the visibility of lead status as well as nurturing programs. Users are provided additionally with a clear view of the sales pipeline and lead progression.

Analytics and forecasting

Salesforce

Similar to its marketing tools, the Sales Cloud has some analytical tools that are integrated with the Wave Analytics platform. As a result, businesses wanting in-depth reporting must pay an additional charge to access that service. Forecasting, quota attainment tracking, overlays management, and custom categorizations are just a few of the sales-based evaluation features. Users may set up customized analytics dashboards, define new fields, and choose particular data for drill-down with the drag-and-drop builder.

SAP

Almost all SAP platforms feature fully integrable data capabilities. It makes it simple for users of different SAP solutions to import data from one application into another. You can also use advanced analytics, and data is where SAP excels. Additionally, users of SAP CRM can create custom graphs and charts, and sales reports. Additionally, the platform has tools for planning, forecasting, and monitoring sales success that can be used to produce in-depth reports.

Omni-channel experience

Salesforce

Salesforce Commerce Cloud provides an easier cloud-based method for Omni-Channels. Multiple features in salesforce integration services are being provided to retailers, all of which are incorporated into a single platform. It includes operations, order management, merchandise, marketing, and much more.

SAP

SAP’s approach is different for omnichannel. On a single platform, it effortlessly combines the customer’s physical and digital touchpoints. Customers will have a consistent experience using all of their devices with the help of it.

Final verdict

The competition between Salesforce and SAP CRM is, therefore, close, but which do you think is better suited for business? If you do not concentrate on their distinctions, Salesforce and SAP are sometimes used interchangeably. So it may be difficult to determine which one is best for your business. It is true that some capabilities in SAP and Salesforce are more beneficial than others. When it comes to providing a superior user experience and having the capacity to connect, salesforce integration solutions are in the lead. When using segmentation that is complicated for your transactions, SAP has the edge. Salesforce might be the best CRM for every company, and it is most important tool that keep your needs in mind. What you want from your CRM is the deciding factor in the end. Decide what you need, then continue learning about SAP or Salesforce, depending on your needs.

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