BlogmyQuery – BMQ

Do you know that correctly implemented CRM systems commonly yield a 245% ROI?  

Hence choosing wise, deliberate, resourceful, and the best CRM software is sensible for all organizations. However, choosing the right CRM system for your organization from numerous options may sometimes be challenging. 

In the end, though, your company will have to pick a top-notch CRM service provider and piece of software. Nevertheless, we have worked hard to give you a thorough explanation of CRM and a list of the top 5 CRM software. Along with the list of features, the organization should include while integrating CRM.

The financial planning and investment advisory companies report that CRM was the most valuable software in 2021 globally. Additionally, CRM software market growth is predicted to sour $43.5 billion by the end of the year 2024.

Before we dive into the core of this blog subject let’s have a quick overview of CRM. That includes what is CRM, How CRM improves your business, and the features of CRM software. 

What is CRM?

CRM (Customer Relationship Management) is software or technology that manage, organize, and process all your company’s interactions and relationship with your customers. 

The prominent CRM software offers intelligent, smart, and intuitive dashboards that manage and organize your customer’s data, and interaction reports, and store all crucial information within one easy-to-use platform.

CRM aid businesses to react faster, move the business forward, and boost customer engagement across the enterprise by enhancing customer experience. 

How CRM improves your business?

CRM provides a complete overview of customer behavior and needs. Additionally, integrating power BI technology with CRM can equip businesses with analytical views of customers’ requirements and predict the change of customer necessity in upcoming trends.

With the help of CRM, technology businesses streamline their decision-making process, which improves customer relationships, engagement, and connectivity. Moreover, with the use of CRM technology, companies can improve the retention rate of customers and win customers for life.  

What are the features of CRM software?

The core features of CRM software are

• Track customer interaction history.
• Provide a complete report of the customer complaint journey. 
• Analytical view of individual customer behavior and conduct. 
• Manage, record, and organize potential to convert leads into a customer.
• Integrate with your professional email platform for quick access and approval process.
• Manage and collect crucial data and documents of prominent and frequent customers.  

List of Top 5 CRM Software

The right CRM helps the organization to achieve its goal faster and aid organizations with resourceful advantages of lead management, Data management, customer retention, enhancing customer relationships, customer loyalty, and customer engagement.  

Organizations can choose from a wide range of CRM software solutions offered by many companies today, but in this below-mentioned list, we’ll focus on the top 5 CRM tool suppliers to help you go through the possibilities.

CRM Software	Developed by	Operating System	Development type	Type	CRM Software Cost (Approx)	REVENUE
Dynamics 365 CRM	Microsoft	Linux, Windows, Android, iPhone, Mac, Web-Based, etc.	Cloud-based and on-premises	Commercial	US $40 to $170	$ 198.27B
Zoho CRM	Sridhar Vembu and Tony Thomas.	Linux, Windows, Android, iPhone, Mac, Web-Based, etc.	Cloud-based and SAAS	Commercial and private	Free up to 3 users/ US $52	$ 255.7M
Oracle Netsuite	Oracle	Android, iOS, and Web-based.	Cloud-based	Private	$99 PER MONTH	$ 11.8B
HubSpot CRM	Brian Halligan, Dharmesh Shah.	Linux, Windows, Android, iPhone, Mac, Web-Based, etc.	Cloud-based	Free/ Commercial	US $2400 FOR Enterprise	$ 375.6M
Monday.com	Roy Mann and Eran Zinman.	Windows, Android, Mac, iPhone/iPad.	Cloud-based and Open API.	Private	US $39 PER Month pro version	$ 120M-$ 150M

We have a complete overview of the top 5 different CRM software available on the market in the table above. All CRM software has different capabilities and features, making the CRM tool unique. 

However, the features, operating system, cost, and development type offered by Dynamics 365 CRM fits perfectly for any small-medium, large, and enterprise-level organization.  

Dynamics CRM development services are offered by a well-known IT company called Microsoft, having headquarters in Washington, USA. You can encounter elements with Microsoft dynamics 365 services: sustainable future, reliable success, and digital imperative across your enterprise.  

Additionally, Dynamics 365 CRM provides tailored, intuitive, and seamless software, making it the greatest option for any organization starting a business. Not only do Dynamics CRM consulting services offer unique features that are crucial, but they also offer various customized and seamless functions that are important to form any business. 

What is the Best Function to Choose While forming a CRM Tool for your Business?

The functions should be included wisely and skillfully that help your organization to grow and empower your client to thrive with your enhancing customer experience. 

• Data Management
• Lead Management
• Email Integration
• Document Management
• Workflow Automation 
• Reports and Analysis 

Data Management – The most crucial and important function of any CRM, data management stores client information such as complete name, age, address, gender, contact information, and social media accounts that helps organizations to fetch customers’ details in one click. 

Lead Management – Managing the lead is much critical subject for many organizations. Leads through emails or from other sources have the possibility of being getting misplaced, however integrating the lead management function in CRM will organize, manage, and record leads accurately. 

Email Integration – Approval and authorization is now easy with integration on email in CRM. Employees can seamlessly integrate different email portals to get approvals or authorization from higher-level executives with a few clicks. 

Document Management – Customer query journey, data of customers, shared files, and many other crucial documents can easily maintain and organized within CRM. Hence including document management in CRM is very much crucial.  

Work-Flow Automation – With the integration of work-flow automation employees will be free of repetitive tasks. Work-flow automation trigger task automatically like notifying to call customers of an appointment time, sending email for approval, and much more. 

Reports and Analysis – With the integration of Power BI technology in CRM, the enterprise will get all analysis and reports of customer query journeys, sales, purchases, needs, and requirements. Such analysis makes an organization’s decision-making easy and enhances customer experience. 

Conclusion

To thrive in today’s environment, you need a complete view of your customer, hence don’t settle for incomplete data set of your customers. You can leverage the advantages of Dynamics 365 CRM to fill the gaps. 

Bring your customers into focus by understanding, identifying, and predicting customer behavior through the sublime and unique features of Dynamics CRM consulting services. 

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In a survey of over 10,000 workers in various knowledge-based jobs, Asana’s “Anatomy of Work” study found that busy employees weren’t always busy doing work that would have an impact.

On the contrary, the study found that 257 hours could have been saved over the past year if companies had stronger processes in places.

This is where SOP (Standard operating procedures) come in!

This blog post will provide 5 HR SOP examples for your HR department. By following these guidelines, you can ensure that your HR operations run smoothly and efficiently. Stay tuned for more great tips!

Why is it important to have SOPs in any department?

Standard operating procedures (SOPs) provide a framework for conducting tasks and achieving desired outcomes in any department or organization. They ensure consistency in actions and decision-making, assist with onboarding and training new employees, and support compliance with regulatory standards.

“Standard Operating Procedures are the lifeblood of any efficiently run organization”

John Elder – The Business Blocks

SOPs also improve efficiency and productivity by streamlining processes and minimizing errors. In the event of unexpected disruptions or challenges, SOPs can serve as a reference to continue operations as smoothly as possible.

• SOPs provide a framework for employees to follow, ensuring that tasks are completed consistently and standardized. This can help to improve efficiency and minimize errors.
• SOPs can help to ensure compliance with regulatory requirements.
• They can help to improve communication between employees and departments.
• They can help ensure everyone knows the company’s policies and procedures.
• SOPs can be used as training tools, helping employees learn the tasks they will be responsible for completing.

Overall, having clear and effective SOPs in place allows departments to operate effectively and achieve their goals consistently.

How important is it to have HR SOPs?

HR teams are responsible for a variety of tasks that are essential to every business’ success.

They perform duties like:

• Recruiting new employees
• Promote company values,
• Keep existing employees satisfied
• Ensure legal compliance with security and payroll procedures

Overall, HR team members regularly handle duties that directly contribute to a company’s bottom line.

This is why, in any organization, it’s important to have SOPs in place for all aspects of the business, including human resources. SOPs provide a framework for HR processes such as onboarding, performance review, and disciplinary actions.

They ensure that these tasks are carried out consistently and fairly, allowing all employees to be treated equally. SOPs can also help save time and prevent miscommunication by providing clear guidelines for HR staff and managers to follow.

And in the event of a legal dispute or audit, well-documented SOPs can serve as valuable evidence for compliance with regulations and company policies. Strong HR SOPs are essential for creating a successful and fair workplace environment.

5 HR SOP examples

Here are some HR SOP examples to help you understand how important it is to have this process in place:

1. Recruitment

One example of a standard operating procedure (SOP) in recruitment is gathering resumes and selecting candidates through pre-screening interviews. This process can be further streamlined with applicant tracking systems, which allow recruiters to search for and organize candidate information.

Consistently following this SOP can help ensure that only qualified individuals are invited for in-person interviews, thus saving time and resources in the hiring process. It also helps to lower the cost per hire, as recruiters are able to efficiently identify the best potential hires without excessive spending on an advertisement or interviewing unnecessary candidates.

Overall, having a well-defined SOP in recruitment helps streamline the hiring process and save valuable resources.

2. Onboarding

When it comes to the onboarding process, having an SOP in place can help streamline the process and ensure that all necessary steps and tasks are completed.

For example, an SOP may outline steps such as:

• Completing applicable paperwork.
• Scheduling onboarding meetings with HR and relevant department heads.
• Providing job training.
• Setting up computer/email access.
• Assigning a mentor for the new employee.

A well-developed SOP can also provide a clear timeline for completing these tasks, ensuring a smooth transition for the new hire. Having an SOP in place for onboarding can make the process more efficient and give new employees a positive first impression of the company’s organization and attention to detail.

3. Training

A solid training program is not just about imparting knowledge and skills- it also requires clear communication and organization. One way to ensure that your training program is effective is by using an SOP for each training session.

There are many different methods for bringing training and development into the digital age.

This can help outline the objectives, materials, procedures, and evaluations for each training session and serve as a reference for trainers and trainees. SOPs can also ensure consistency in training materials and delivery across various departments or locations.

While developing an SOP may require some initial effort, the result will be a streamlined and successful training program for your employees.

4. Performance Mapping & Annual Appraisals

When it comes to performance mapping and annual appraisals, having a standard operating procedure in place can be extremely helpful.

For example, the SOP might outline the specific steps for setting goals, conducting continual check-ins, and determining overall performance ratings. It could also provide guidelines for handling any challenges or disputes that may arise during the appraisal process.

Additionally, an SOP can ensure consistency and fairness in evaluating employee performance.

5. Exit Process

Having an established SOP for the exit process can ensure that all necessary steps are completed promptly and efficiently. For example, the SOP may outline tasks such as returning company property, completing exit interviews, and providing notice of resignation to superiors.

This helps to streamline the departure process for both the departing employee and the organization. It also ensures that no important steps are overlooked, ensuring a smooth transition and fostering a positive overall experience for all parties involved. In short, having a documented SOP for the exit process benefits both employees and the organization as a whole.

The Bottom Line

SOPs are an important part of any Human Resources department. Having SOPs in place ensures that your HR team is efficient and compliant with company policy. This blog post provided five examples of SOPs that your HR department can use as a starting point. Do you have any other tips for creating effective SOPs?

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Believe it or not – social media is one of the most powerful tools for affiliate marketing. Almost 68% of affiliate marketers use social media to connect with their target audience.

A great reason to use social media is its ability to target specific niches. Every social media platform has its own key demographics. For instance, you will find more women, millennials, and Gen Z audiences on platforms like Pinterest, Instagram, and TikTok compared to channels like LinkedIn and Twitter.

But, carrying out affiliate marketing on social media is not everyone’s game. It requires careful implementation of smart strategies, so you don’t sound salesly. Learning from those who are already doing well will help you jump on the bandwagon without losing your dim. 

We have put together this easily-digestible guide on how top affiliate marketers use social media to boost sales, so affiliates like you can have convenient access to key information. Let’s get started. 

By Focusing On Content

Successful affiliate marketers always focus on their content first when using social media to boost sales. Their social content is attention-grabbing, provides value to their audience, and has the ability to stand on its own regardless of the affiliate link.

Using the right education and finesse in their content, affiliate marketers know how to really rope in their audience on social media and capture their attention with high-quality, interesting content.

Affiliate marketers often repurpose their old content or simply repost it to gain traction from content that has already performed well in the past. This trend is usually seen on platforms like Twitter when the life of a tweet is very small. Hence, it makes sense to find and view old tweets to make the most of them.

By Staying Active To Build Connections

Successful social media profiles thrive on connections. Affiliate marketers foster social media connections through hashtags and interactions with existing followers.

Affiliates even use social media to find the best brands to collaborate with. Affiliates check reviews of a brand on Google and other review sites to find the best brands for collaboration. Hence, it becomes essential for brands to manage their Google reviews.

Any affiliate marketer who is not actively engaging with their community will lose out on engagement and exposure. They may undermine their affiliate marketing efforts if they are not posting consistently.

Leaving sizable gaps between different posts prevents them from making it to the top of their follower’s feeds. A consistent and successful post-scheduling is all about balance. They are active enough on the platform so that people don’t forget them but not so active that they start to overwhelm or annoy their audience. 

An enterprise social media management tool helps affiliate marketers to keep consistency in posting while also managing the engagements and analyzing their performance.

While affiliate marketers post content consistently on social media, they also ensure they post at the right time. This helps them to maximize their engagement and conversion rate. For instance, successful affiliate marketers will take care of the best time to post on Instagram if they are using Instagram to promote products. 

By Promoting Affiliate Products To Niche-Specific Groups

No doubt, social media platforms have a vast user base. But, not all users will be interested in affiliate products. Hence, affiliate marketers identify the people who are more likely to show interest in what you have to offer before they even start affiliate marketing on social media.

Social platforms like Facebook and LinkedIn provide the feature to create groups of like-minded people. By targeting the right group, affiliate marketers drive huge sales. This is because though they are targeting a small group of people, they are showing their offerings to the right kind of people. Users can also embed social media feeds like Instagram to website.

For example, an affiliate marketer for a web-based business like cloud hosting uses keywords like web hosting, web designing, and web development to find groups related to their business.

They use local search keywords to find groups relevant to their niche if they are affiliated with a local business.

By Tracking Affiliate Performance

Like any marketing effort, tracking affiliate marketing performance on social media is important. Different social channels come with built-in analytics to track posting efforts and engagement performance. 

Affiliate marketers use this data to analyze how successful their affiliate marketing campaigns are on the social platform. Some key metrics they look out for are:

• Brand Awareness: Knowing about brand awareness helps affiliate marketers to discover how people find their content. It can be from your Story, their feed, or directly through your profile.
• Engagement Rate: Affiliate marketers evaluate their engagement rate by analyzing their affiliate products with the type of content and format. For instance, if they find that tutorial-based carousel posts have a higher engagement rate than standard text posts, they prioritize it going forward. 

By Connecting With Other Affiliate Marketers

There exists an entire community of affiliate marketers on different social channels. Connecting with other affiliate marketers and supporting one another in their efforts and success can help them better use social media for affiliate marketing. 

The first word in the term “social media” is social. Collaborating with other affiliate marketers to share posts and links and bring each other up provides top affiliate markets with the team mentality that is needed to improve their followers and get their links out. 

They don’t view other affiliate marketers simply as competition on social media. They understand that cooperation can benefit all affiliate marketers in a really powerful and successful way.

Final Thoughts

All in all, affiliate marketing on social media has helped others to increase conversion rates. You can earn more commissions with your vendors by following tips and techniques from this article. Remember that most affiliate revenue builds up over time. Sobe patience and keep integrating these tactics into your strategies.

The post How Affiliate Marketers use Social Media to Boost Sales appeared first on noupe.

Gifting your loved ones something of their choice can be the best thing you can do for them. But, for most customers, it is quite challenging to choose such gifts. The e-gift cards come to rescue the shoppers in such circumstances.

If we look at the research done by Businesswire, the Global Gift Card Market is estimated to be $845.39 billion in 2022 and is forecasted to reach $2021.64 billion by the end of 2027, growing at a CAGR of 19.05%. So you can see the Global Gift Card Market will continue to grow in the future.

Suppose you have an online store on any popular eCommerce platform such as Magento 2, you should definitely try Magento Extension to Boost sales in Holiday Season.

In this short post, I will discuss everything from the nuts & bolts of e-gift cards to their benefits for your business. 

What is An e-Gift Card & How Does it Work?

An e-gift card, also known as a digital or virtual gift card, is a predefined value-containing card that can be used to make a purchase in a brick-and-mortar store or an online store.

The process from purchasing to redeeming e-gift cards should be effortless to give your customers the best user experience.

The process goes like this:

• The first thing you should do is create various e-gift cards that customers can choose from. Manage them in a proper way so customers can explore and filter gift cards as per requirements. You should use a gift card extension to manage your gift cards easily. 
• After choosing the gift card, provide your customers with an easy, convenient, and fast method to pay for a Gift Card.
• When customers successfully complete the payment process, a unique gift code should be generated that carries the value of the gift card as per the customer’s selected plan.
• After the unique gift code is generated, you should provide a convenient way to send that code to customers’ loved ones. An easy and secure way to send code is via email and SMS.
• Now finally when an e-gift card is received by your loved ones, you should provide convenient methods to redeem that gift card at an online or physical store.

You should also set user-friendly terms and conditions for the usage of e-gift cards. Like, if recipients have not used all the balance of the gift card in single use, they can use the same card for a second time to purchase any product. This will make recipients return to your store and make their purchase more than the remaining gift card balance.

Purpose of e-Gift Cards in Ecommerce Business

If you want to level up your eCommerce business, visibility and customer loyalty can play a vital role in that, and e-gift cards can provide you with both. An e-gift card holder will surely visit your online store at least once, and grant you the opportunity to make your store more visible. The recipient will come to visit your store and explore your products till he/she gets all the benefits of the e-gift card.

Whatsmore, you can offer some more benefits over these e-gift cards and earn your customer’s trust and make them loyal to your brand.

Benefits of Offering e-Gift Cards in eCommerce

Facilitating your customers with e-gift cards can benefit your business in more than one way, such as:

Grow Sales and Revenue

The most crucial benefit of digital gift cards is that they can increase sales on your online store. People often find it challenging to choose the right gift for their family and friends. Moreover, when time is running out, and last-minute gift purchasing is needed, e-gift cards can save the day!

E-Gift cards can also direct more revenue to your online store. Recipients will probably spend more than the predefined amount of e-gift cards while buying any product. People often use e-gift cards as discount money while purchasing a product with a larger value to prevent paying more significant amounts.

Increase Brand Awareness

Another benefit of the e-gift card is increasing your brand awareness. It might be possible that the recipient has never heard of your brand before. In that case, an e-gift card will make that recipient come and explore your store. There is a high chance that the e-gift card recipient will also consider your brand for future purchases.

You can put your brand’s logo on an e-gift card to make it noticeable. Whatsmore, e-gift cards are not bound to any physical form so they can be sent and shared globally. In other words, it can increase your brand awareness globally.

Get New Customers

When customers purchase e-gift cards and send them to their family members and friends, the e-gift card holders are bound to visit your store at least one time. That gives you a fair chance to make a first impression of your online store. Valuable products with the best offers may catch recipients’ attention, and you will get new customers. This also reduces the customer acquisition cost!

Assured Profit of Unused Cards

Many recipients forget about their e-gift cards, and the cards expire without spending a penny. Whatever the reason, the entire amount the e-gift card holds becomes profit for your business. As per the Creditcards, 52% of Millennials, 51% of Generation Z, 43% of Generation X, and 42% of Boomers of the total US adult population are unlikely to have this kind of unused gift card hanging around with them, and eating dust. The total amount of unused cash is roughly $21 billion.

Right Time to Sell e-Gift Cards

The right time to sell e-gift cards will depend on the customers. People are always looking for e-gift cards with the best offers on various occasions, such as birthdays, promotions, anniversaries, and special days like mother’s day & father’s day.

However, e-gift cards have become more demanding at festivals like Christmas and Halloween. You can see a massive jump in e-gift card searches in December for the past several years on Google Trends. Hence, it can significantly boost your business’s sales and revenue if you sell e-gift cards with the best offers in these months.

Wrapping Up

E-gift cards are the perfect and practical gifts you can offer for loved ones! E-gift cards can be a lifesaver when people can’t decide what gift to give to their special one. It can also save a day of last-minute shoppers. Nowadays, almost all brands are providing a range of e-gift cards with various predefined amounts. Offering e-gift cards in your store will surely improve customer experience and grow your business. I hope the above-mentioned benefits are good enough for you to get an e-gift card plugin for your online store.

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With over 2 billion users, YouTube is the place to be when trying to reach a large audience with video content.

But after you’ve uploaded those fantastic videos to your channel, how will you gauge what’s working well and what could use some improvement and optimization? 

That’s where YouTube metrics come in. After all, it doesn’t make sense to spend hours upon hours creating a beautiful video to have it seen by only a handful of people.

This article outlines why you need to keep track of YouTube metrics, which ones are most valuable, and how to get the most from this ongoing exercise.

Let’s get into it!

Why You Need to Track YouTube Metrics

Yes, YouTube is the world’s second-largest search engine, which is why video is becoming an increasingly important part of the modern marketing mix. But putting all that effort into content creation doesn’t make sense if you ignore how it’s performing.

And while it may seem like a hassle to keep track of numbers, it’s the only way to get ahead of the competition. Think about it– identifying any data trends helps you to uncover a winning formula for sustainable YouTube success.

By monitoring YouTube metrics and setting KPIs, you’ll understand the following:

• Who’s watching your videos
• The average amount of time viewers look at your videos
• How often actions are taken (e.g., whether a viewer clicks the website link you included,
• or navigate to other videos on your channel)
• What type of video content resonates most
• Areas for improvement (e.g., having a better-designed thumbnail to increase clicks)
  

Once you get into the habit of monitoring the right YouTube metrics, you’ll quickly see how they help you in the long run–so don’t neglect the importance of it.

The Top 7 YouTube Metrics You Should Know About

Wondering where to begin with YouTube analytics? Have no fear–we’ll break down the most important metrics to keep an eye on. 

1. Average Watch Time

Watch time is one of the core YouTube metrics because it lets you know the average amount of time a viewer looks at your videos, which also provides insight into the exact time (or window) you may be losing viewers.

A short watch time typically means that your video failed to capture–and keep–the viewer’s attention. On the flip side, a significant watch time may mean that viewers find your content intriguing, which is what every YouTuber wants to see.

While watch time is a good metric to keep on your radar, it doesn’t necessarily paint the entire picture. You must consider and contextualize what’s happening with other YouTube metrics. 

This metric also ties to the average percentage viewed, which takes the average watch time and divides it by the length of the video. As with the Google helpful content update, the algorithm rewards content that is deemed “helpful” to the audience. And watch time, alongside the average percentage viewed, helps give the algorithm a sense of whether or not the content was relevant to the search query. 

2. Engagement Rate

This consolidated metric summarizes how a viewer interacts with your video by adding likes, shares, comments, and other user actions. 

Keeping tabs on engagement helps you to identify what resonates most with your YouTube audience and how to leverage video content effectively (e.g., expanding on a well-performing YouTube series).

Like watch time, it isn’t a tell-all of your channel’s overall performance, but it’ll give you some level of insight into what’s going on. 

Engagement rate joins watch time and average percentage viewed as one of the top metrics that YouTube uses inside its super-secret algorithm to decide which videos get those coveted results at the top of the search pages. 

3. Unique Views

Video views in isolation are one thing, but the unique views metric lets you know how many individual users have looked at your content (without counting duplicate user views). That way, you’ll have a better understanding of your content’s exposure to new pairs of eyes.

A climb in unique views indicates that your YouTube videos garner traction and possibly reach a broad subset of viewers. 

Not that a bump in video views, without a corresponding bump in unique views is always a bad thing. That is usually an indication that people are watching the same video multiple times. 

Pro-tip: To maximize your YouTube content reach, be sure to optimize for mobile placement also. In fact, 70% of YouTube viewers are using a mobile device, so you make sure that text and other graphic elements are large enough that they can clearly be seen on a mobile device.  

4. Subscriber Growth Rate

As you put effort into disseminating great YouTube video content, you’ll want to see an uptick in subscribers (especially if you’re aiming to build brand awareness, drive conversions, or increase revenue).

A stall in subscriber growth (or even a decline) should be looked into further and may mean your content needs re-evaluation or improvement in some way (if, of course, you’re looking to grow your YouTube channel). 

It’s also important to tie the subscriber growth rate to the other viewer metrics. For example, keep an eye out if your videos are getting a lot of watches, comments, and engagement, but you’re not getting very many new subscribers. This could be something as simple as adding a “Please Subscribe” request near the beginning and at the end of your videos.

Plus, you can use YouTube Analytics to dig in and figure out exactly where your subscribers are coming from, including whether they subscribed from a particular video, your YouTube channel, or more. If most of your subscribers are coming from a specific video or a topic where you provide expertise, consider making more content like that. 

Pro-Tip: As an ongoing exercise, look at your channel’s demographics (such as age, gender, and geographic location. That way, you’ll know your YouTube audience’s characteristics, allowing you to create relevant content that speaks directly to them. It may even uncover insights into new target audiences. 

5. Impressions Click-Through Rate

When your YouTube video shows up on ‘Recommended’ lists or encourages users to follow through on a specific action (such as visiting your website), it’s important to understand how many people follow through.

That’s where impressions click-through rate comes in. It gives you insight into user intent and how compelled a viewer was to take a prompted action. In turn, it lets you know just how impactful your video content is. 

YouTube thumbnails are one of the most significant drivers of clickthrough rate on YouTube but are often overlooked or undervalued by YouTube creators. Your YouTube thumbnails should clearly align with the topic of the video, catch the eye, and–ideally–highlight the keywords you’ve identified as part of your YouTube SEO processes. 

6. Traffic Sources

To capitalize on the most high-traction traffic sources, you’ll need to know what’s working best and generating a significant number of views.

If you’ve embedded your YouTube content on your website or perhaps reference it regularly on your social media channels, monitoring traffic sources will help you to optimize your YouTube content further and focus on the most promising outlets. This metric also shows you internal traffic sources, which also gives you an idea of where it’s showing up on YouTube (e.g., Suggested Videos, search results, etc.). 

Pro-Tip: See which keywords YouTube users typically use when they click on your video(s). That way, you’ll better understand user search intent and which topics are most applicable. 

7. Most Popular Videos

If you’ve got a YouTube channel with a significant bank of content, ‘Most Popular Videos’ will provide insight into what resonates most with your target audience and what type of content viewers typically gravitate towards.

After learning which videos have performed best, dig a little deeper to figure out why. Did you provide insight into a complex topic? Was it your delivery or offering a unique perspective, perhaps? Whatever the case, use this information to narrow down what works best and how to guide future video content accordingly.

Keep Your YouTube Game Strong by Tracking Metrics

And there you have it! Posting videos to your channel is just one part of the equation.

Metrics and setting appropriate KPIs will help you to meet your YouTube goals, tie them into your big-picture strategy, and keep you on top of your game.

It doesn’t have to be a complex, painstaking activity. By getting in the habit of regularly monitoring YouTube data, you’ll position your YouTube channel for long-term success.

Pro-Tip: Not every metric needs to be a KPI. When deciding on your YouTube goals, determine which metrics affect your brand’s strategic goals (e.g., does watch time directly affect the number of online transactions you want to achieve? Probably not. But it is a good measurement of engagement if that’s the focus of your YouTube channel). So while YouTube metrics are helpful to understand, there’s no need to get lost in a sea of data. Distinguish what’s most important and what should be secondary to keep a clear eye on the growth of your channel. 

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