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DevOps is a term often tossed around in the tech industry, but what does it actually mean?

DevOps is a culture and practice that encourages communication, collaboration, integration, and automation among software developers and IT operations professionals.

It helps break down the silos between these two groups, which can lead to improved efficiency and faster deployments.

DevOps aims to shorten the time it takes to get changes or new features into production.

While there are many benefits to using DevOps, there are also challenges that need to be overcome.

Check out these 40+ eye-opening statistics about DevOps to learn more about this growing trend.

The Key Statistics

According to Global Market Insights, DevOps was a booming industry in 2019, having already exceeded the $4 billion mark.

The DevOps market is projected to continue its upward trajectory, with the size of the DevOps market forecasted to reach $10 billion USD by 2026. This trend can be attributed to several factors, including the increasing demand for DevOps tools and services, as well as the growing need to improve DevOps processes.

DevOps is also being further bolstered by cloud computing platforms such as AWS DevOps. AWS DevOps provides a suite of tools that can be used to automate key DevOps processes such as software development, deployment, and testing.

DevSecOps is another practice that has recently gained traction, merging DevOps and security practices such as identity management, access control, and encryption. 

The DevSecOps approach helps to ensure that security measures are implemented in the development process rather than as an afterthought. 

According to Statista, DevSecOps is expected to be the most popular DevOps-related technology by 2023, with a predicted market share of 78%. These DevOps statistics demonstrate the growing demand and importance of DevOps today and in the future.

Market Statistics

The DevOps market sells DevOps solutions and services by entities that refer to software tools used to automate DevOps processes. 

DevOps market characteristics and DevOps market trends and strategies are also explored in this report.

DevOps Market Characteristics

1. The DevOps market was estimated to be worth $7.41 billion in 2020 and is projected to reach $20.83 billion by 2022 at a CAGR of 22.2%.

2. DevOps software is expected to hold the largest share of the DevOps market in 2022, with an estimated value of more than $9 billion.

3. DevOps services are expected to be the fastest-growing segment, with a CAGR of 27.2%.

Key Components of the DevOps Market

The DevOps market is a highly competitive and rapidly growing space, with a wide range of organizations from large enterprises to startups taking advantage of its many benefits. 

The components of the DevOps market includes the following:

Training and Consulting Service Providers: Training and consulting service providers offer comprehensive DevOps services in order to help businesses design, deploy, manage, and optimize their entire IT infrastructure. 

They provide expert advice on how to develop a strategic plan for DevOps adoption.

DevOps Vendors: DevOps vendors are technology companies that provide solutions and tools to help organizations incorporate DevOps into their IT infrastructure. 

They provide automation, monitoring, analytics, and support services that enable businesses to adopt a DevOps strategy quickly and efficiently.

Telecommunications Service Providers: Telecommunications service providers offer dedicated data centers and related services to organizations looking for faster deployment of their applications. 

They also provide secure and reliable DevOps solutions for businesses to help them reduce the cost and complexity of their IT infrastructure.

Systems Integrators: Systems integrators are consultants who provide expertise in managing, integrating, deploying, and maintaining multiple technologies. 

They work closely with organizations to develop a DevOps strategy that can be implemented into the existing IT infrastructure quickly and effectively.

Government Agencies: Government agencies are increasingly utilizing DevOps technologies and practices in order to reduce operational costs, improve IT service delivery, and increase efficiency. 

They often rely on experienced consultants to help them plan a successful DevOps implementation strategy.

DevOps as a Service Provider: DevOps as a Service providers offer businesses an end-to-end DevOps solution. 

They provide managed services such as automation, monitoring, and analytics that help organizations optimize their IT operations for higher efficiency and productivity.

Understanding how different target audiences in the DevOps market work together can be confusing, but with the right resources, it is possible to better comprehend the various roles and functions of each. Here’s a helpful article about what is DevOps as a Service and how it fits into the market.

DevOps Market Trends

4. DevOps adoption rates are expected to grow at a compound annual growth rate of 17.7% between 2021 and 2026.

5. DevSecOps, the combination of DevOps and security practices, is becoming more popular with organizations looking for improved security without sacrificing speed or agility.

6. Companies increasingly rely on cloud-based DevOps tools such as AWS DevOps to automate processes and ensure faster delivery times.

7. Organizations use DevOps strategies such as continuous integration/continuous delivery (CI/CD) pipelines to increase their DevOps maturity level and enable faster releases with fewer errors.

8. DevOps has been found to reduce deployment time by up to 80%.

9. DevOps teams can improve mean time to recovery by as much as 60%.

10. DevOps practices have been shown to increase software quality, reduce cost and accelerate innovation.

DevOps Adoption Statistics

DevOps adoption is growing as organizations realize the benefits DevOps can provide.

According to Statista, DevOps adoption rose from 33% of companies in 2017 to 63% in 2020.

DevOps is also expected to grow as organizations look for ways to improve their DevOps processes and take advantage of the many DevOps-related technologies.

DevOps adoption is driven by the need to reduce costs and increase efficiency.

Now here are some DevSecOps adoption statistics from Statista:

11. DevSecOps is expected to be the most popular DevOps-related technology by 2022, with a predicted market share of 78%.

12. DevSecOps adoption is expected to grow at a compound annual growth rate of 22.9% between 2021 and 2026.

13. DevSecOps is also helping to improve security measures, with 51% of DevSec

14. DevOps adoption is growing across all industries. Still, it is particularly popular in software development, banking and finance, healthcare, and telecoms.

15. DevOps is being adopted by more than 60% of organizations worldwide in 2021, according to Gartner’s IT Professionals survey.

16. Nearly half of DevOps adopters spend more than $100K on DevOps initiatives per year.

Future Trend Statistics

While the market is already huge, it’s still evolving because DevOps has proven beneficial for organizations in terms of increased speed, flexibility, and cost-efficiency.

DevSecOps is expected to be the most popular DevOps-related technology by 2024 and beyond. DevOps adoption is expected to increase across all industries.

Therefore, organizations need to stay up-to-date on DevOps trends and DevSecOps best practices to remain competitive in today’s tech industry.

These DevOps statistics demonstrate the growing demand and importance of DevOps today and in the future.

17. DevOps is expected to continue gaining steam in the coming years as organizations look for ways to increase the speed and efficiency of their IT operations.

18. DevSecOps, cloud-based DevOps tools, and CI/CD pipelines are likely to remain popular DevOps strategies going forward.

19. Organizations will likely focus on improving their DevOps maturity levels to reap the maximum benefits from DevOps initiatives.

20. DevOps is expected to remain popular across all industries, with software development, banking and finance, healthcare, and telecoms continuing to be the leading DevOps adopters.

21. DevOps adoption is expected to grow at a compound annual growth rate of 17.7% between 2021 and 2026, according to market forecasts.

22. DevSecOps is only expected to increase its popularity in the coming years as organizations strive for improved security without sacrificing speed or agility.

23. DevOps initiatives are expected to continue driving organizational benefits such as faster deployment times, improved customer satisfaction, and higher profitability.

24. Cloud-based DevOps tools like AWS DevOps will likely remain popular as companies look for ways to automate processes and ensure faster delivery times.

AWS DevOps Statistics

The AWS DevOps offering is quickly becoming the platform of choice for organizations looking for an efficient and cost-effective way to accelerate their DevOps practices.

25. AWS DevOps services are used by more than 2,000 customers worldwide.

26. AWS DevOps is especially popular with businesses seeking DevOps collaboration and DevSecOps best practices.

27. Amazon Web Services (AWS) dominates the DevOps market, with a 40% market share in 2020, according to Statista.

28. AWS DevOps tools such as CodeBuild and CodePipeline have experienced rapid adoption due to their flexibility and customization options.

29. DevOps teams increasingly rely on AWS DevOps services such as DevOps Consultancy and DevOps Automation to accelerate software development cycles.

30. AWS DevOps is expected to remain the DevOps market leader in the coming years, with a projected 46% market share by 2022.

Engineer Statistics

Using a database of 30 million profiles, Zippia estimates demographics and statistics for DevOps engineers in the United States.

The engineer statistics below highlight DevOps engineers’ educational backgrounds, job experience, and salary information.

31. DevOps engineers are typically college-educated, with almost 50% of DevOps engineers holding a Master’s degree.

32. DevOps engineers typically have 5-7 years of experience in software development and DevOps roles.

33. DevOps engineers earn an average salary of $114,000 per year in the United States, according to Zippia estimates.

34. DevOps engineers are typically found in California, New York, and Texas, where DevOps salaries are the highest.

35. DevOps engineers with experience working in AWS DevOps roles can command an even higher salary of up to $145,000 per year, according to Payscale estimates.

36. DevOps certifications such as the AWS DevOps Engineer Professional certification can help increase DevOps engineer salaries even further by 5-10%.

Impact Statistics

DevOps has significantly impacted the software development industry and is expected to continue transforming how software is delivered in the coming years.

37. DevOps has helped reduce the time to market for new software products from months to weeks or even days in some cases.

38. DevOps has helped increase collaboration and communication between developers and operations teams.

39. DevOps has helped improve software quality by making it easier to identify and fix defects quickly.

40. DevOps has helped increase customer satisfaction by delivering new features and functionality faster.

41. DevOps has helped organizations save money by reducing the need for expensive manual processes and increasing efficiency.

42. DevOps has helped create jobs, with DevOps engineers becoming a highly sought-after job title in the software industry.

43. DevOps is expected to continue driving innovation and transforming how software is developed and delivered in the coming years.

Conclusion

As DevOps continues to mature, more companies will look for ways to implement the process into their operations. 

We hope this blog post has been an insightful resource for understanding the potential impact DevOps can have on your organization. 

If you found this blog post helpful, please feel free to share it with others who may benefit from the knowledge.

The post These 40+ Eye-Opening Statistics About DevOps Will Blow Your Mind appeared first on noupe.

We all have the same 24 hours daily, but some get much more done than others. So if you’re struggling to check things off your to-do list, you might want to try being more mindful. Mindfulness isn’t about sitting cross-legged on the floor and chanting “om.” Being mindful enables you to focus on the current moment, making it easier to get things done.

You must be spiritually awake to try this

A powerful manifestation technique is to use of affirmations. For example, repeating affirmative statements to yourself daily can change your mindset and outlook on life. 

So, for example, if your goal is to manifest more money, you might say, “I am a magnet for money” or “I am deserving of abundance.” The more you say these affirmations to yourself, the truer they will become, and consequently, you will be better equipped to achieve your goals.

Or Else Start With These Easily Steps:

1. Pay attention to your breath.

When you first start practicing mindfulness, it can be helpful to focus on your breath. This will help you ground yourself and focus on the present moment. As you take deep, slow breaths in and out, pay attention to how your body feels.

2. Don’t get attached to your thoughts.

Your mind will wander—that’s normal. The purpose is not to completely rid your mind of all thoughts but rather watch them without fixating on anyone in particular. 

For example, if you start thinking about what you need to pick up from the grocery store on the way home from work, observe that thought and then let it go. Don’t start making a mental list of everything you need to buy; that will only lead to more thoughts and distractions.

3. Be aware of your senses.

Additionally, you can focus on your breath, other parts of your body, or your surroundings. Notice how your clothes feel against your skin or the temperature of the room around you. 

Listen to the sounds you can hear, both near and far away. Smell anything around you, whether it’s pleasant or not so pleasant! The key is to notice these things without judgment.

4. Accept things as they are.

Mindfulness isn’t easy, especially when we have to accept situations, even if they’re not what we hoped for. For example, you can easily get frustrated and stressed out if your commute to work is completely bogged down by traffic.

But if you can accept this is the current reality, it will be easier to let go of that frustration and be in the moment. Remember, this too shall pass!

5. Let go of judgment.

One of the best things about mindfulness is that it can help you let go of judgment—of yourself and others. When you can watch your thoughts and emotions without destructively criticizing them, you’re less likely to become attached to them. This will lead to more peace and calm in your life.

6. Be kind to yourself.

Mindfulness is a practice, meaning there will be good and bad days. It’s okay if you have trouble focusing or find your mind wandering frequently. Just be patient and keep practicing! With time, it will become easier and more natural to be present in the moment.

7. Practice regularly.

Mindfulness is like any other skill—the more you practice, the better you’ll become at it. Dedicating even a few minutes of each day to mindfulness can be helpful. If you can make it part of your daily routine, it’ll become second nature to you soon.

8. Seek out a teacher.

While it is possible to learn mindfulness on your own, it can be helpful to seek out a qualified teacher. For example, a good teacher can help you learn the basics of mindfulness and offer guidance when needed.

9. Join a group.

Another great way to learn about and practice mindfulness is to join a group. There are often groups available at local community centers or through religious organizations. This can help you make friends and feel supported as you travel.

10. Try a mindfulness app.

If you’re looking for a more hands-on approach, many mindfulness apps can help you get started. Some apps give general tips on how to live more mindfully, while others provide guided meditations.

Mindfulness can help you achieve your daily goals by helping you focus on the present moment and letting go of distracting thoughts. The more regularly you practice mindfulness, the simpler it’ll be to make it a part of every area of your life. Additionally, It can assist you with accepting things as they are instead of being judgmental.

11. Try a mindfulness retreat.

If you’re serious about learning mindfulness, you may want to consider going on a retreat. These retreats can last from a weekend to several weeks and usually involve some form of meditation or other mindfulness practice. This is a great way to deepen your understanding and get away from the distractions of daily life.

12. Read about mindfulness.

Many excellent books are available if you’re interested in learning more about mindfulness. These books can provide valuable insights and tips on being more mindful in your everyday life. Some of our favorites include Wherever You Go. There You Are by Jon Kabat-Zinn and The Miracle of Mindfulness by Thich Nhat Hanh.

Benefits of Mindfulness 

Daily mindfulness can help you achieve your goals, providing structure and focus. That’s because mindfulness helps you stay focused on the present moment, preventing you from getting sidetracked by thoughts about the future or dwelling on past mistakes.

As a result, you’re more likely to make decisions that align with your goals and less likely to let emotions like anxiety or frustration get in the way of progress.

Finally, mindfulness has been shown to boost concentration and memory, which are essential for goal-setting and achievement. So if you’re looking to make some changes in your life, mindfulness is a great place to start.

Conclusion

Practicing mindfulness doesn’t have to be complicated or time-consuming—it can be as simple as paying attention to your breath for a few minutes each day. 

By doing this, you can learn how to focus on the present moment and let go of distractions and stressful thoughts. And when you’re more present and less stressed, you’ll find that you can accomplish much more throughout the day!

The post How does Mindfulness Help you Achieve your Daily Goals? appeared first on noupe.

Once your eCommerce store is fully functional and live on the internet, you cannot just sit and wait for customers to find you on their own. 

You need to work hard to bring in new customers for your business, which is more challenging than it seems. 

A lot of effort goes into making your business noticeable to your audience. 

But following the eight actionable ways in this article will help you attract new customers to your eCommerce business. 

1. Focus on product images and descriptions. 

When visitors browse your website or any of your business’s profiles online, they should find value in what you are selling. 

If they land on your product page just to see poor images and incomplete information, they’ll immediately return and pick up your competitors. 

And that’s when you attract customers to lose them forever. 

Therefore, product descriptions and images greatly influence buying decisions. 

Make your product pages value-driven. Use catchy images and provide all the necessary information about the product using the right keywords.

2. Run paid advertisements online. 

Now that everything is digitalized, running online ads is a great way to direct visitors to your eCommerce store once they click them. 

You can run paid ads on almost every platform — Google, Facebook, Twitter, LinkedIn, and Instagram…you name it!

When you run a paid advertisement, you first choose a certain platform, like Google Ads or Instagram, and then you specify your target audience based on factors like:

• Location
• Keywords
• Preferences
• Demographics
• Purchasing history
• Other sites they visit

All of these ads are PPC (Pay-Per-Click), meaning you only pay for the number of times your ad gets clicked. 

All you need to do is select how you will advertise your business offerings (through product images, videos, etc.) and then set up a budget for your campaign. 

For instance, if your budget is $100 — your ad will run until all of your budget is used up. 

3. Arrange a giveaway or contest. 

Giveaways and other contests, such as Q&A (Questions and Answers), etc., are great ways to attract new customers since many people would be interested in participating. 

When you host a contest or giveaway, you put up some conditions like: 

• Mention 3 people who don’t follow us yet
• Follow this page
• Refer us to 10 friends and win, etc. 

This way, your online presence is noticed by people who get mentioned, and you generate leads for your business right then and there! 

4. Give out free samples with every purchase.

According to Shopify, free samples have been proven to boost sales by as much as 2,000%!

And you can do the same for your business. What you need to do here is that: 

Every time a customer makes a purchase, send in free samples along with that. 

This way, more and more people will be interested in buying products from you.

It increases your sales, and there’s a fair chance that you will acquire new customers for your online store.

5. Offer discounts and coupons. 

Discounts, sales, and coupons are a customer favorite; about 93% of shoppers in the U.S. use a coupon or discount code throughout the year. (Source: Statista) 

Studies show that discounts and offers psychologically impact buyers and promote impulsive purchases. 

So, to bring in customers, you should consider offering discounts on your store and coupons that customers can use at checkout. 

6. Make short, catchy videos. 

Short videos are gaining popularity across the internet due to their snackable nature and short attention span. 

The audience now prefers watching quick videos on Instagram Reels, TikTok, and Youtube Shorts, allowing them to grasp new stuff without getting into strenuous details. 

You can direct the attention of new customers toward your business through these short videos. 

They are easy to make, and platforms like TikTok and Instagram have a user-friendly interface that makes recording short videos a smooth process. 

7. Turn to influencer marketing. 

Nowadays, many social media influencers have a huge following and subscriptions on social media platforms. 

Their audience is highly influenced by what they endorse. 

A very recent study by the University of Washington found that if firms spent 1% more on influencer marketing, they would see a nearly 0.5% increase in engagement with new audiences. 

You can jump on the bandwagon too, and collaborate with an influencer that you think will best suit your business needs. 

Most of them have “DM for Collaborations/For Work email at …” listed on their social media handles. 

Reach out to them directly and settle on a mutual agreement with the influencer. 

The content they will put up on social media will get noticed, and more and more people will place orders with your store. 

8. Capture pre-built audience on marketplaces. 

Lastly, online marketplaces offer a virtual space for businesses to showcase their products.

These marketplaces have a prebuilt audience, and you don’t have to run that extra mile for marketing.

Whether you’re a small or large business in the B2B or B2C space, these marketplaces allow you to grow and expand your business reach. 

Best Marketplaces to Join 

SeeBiz

SeeBiz is an online B2B wholesale marketplace where 1000+ suppliers have listed 600,000+ products in 10+ categories. It is the only wholesale marketplace that builds, optimizes, and advertises your online store in just a week.

Listing your products on such a diverse marketplace will let you find a buyer for your products easily. 

What differentiates it from other marketplaces is that it’s not just built for trading. It’s also a social media-like business networking platform where you can interact, share and communicate with other wholesalers. 

Amazon 

Amazon is a very popular B2C marketplace where you can start selling your products. 

The marketplace has good traffic, so finding new customers for your eCommerce business will not be difficult. It also implies that the competition is high there. 

Etsy

Etsy is a U.S.-based marketplace where you can sell handmade or vintage items like jewelry, bags, clothing, home décor and furniture, toys, art, and craft supplies and tools.

It’s an excellent platform for small businesses.

The post How to Attract New Customers for your Ecommerce Business appeared first on noupe.

Writing an impactful email copy is of paramount importance. You ought to stand out in the subscriber’s inbox inundated with hundreds of emails. Email copywriting is an art and science that works on the fundamentals of understanding customer psychology and facilitating their decision-making. The foundation of an engaging copy is brevity, clarity, and relevance.  

There are a number of email copywriting formulae that can help you win over your customers and make their purchases from you.

Let’s delve deeper into the most powerful copywriting formulae to create high-converting emails.

PAS Formula

Problem-Agitate-Solve is the simplest of all formulae. It is easy to learn and apply. Marketers use it extensively in emails, social media posts, and practically every material. 

Here are the components that make up the PAS formula. 

P: Problem —- Make the reader aware of the problem

A: Agitate —- Get the user to realize how the problem affects their life and business

S: Solve —- Let the person know how your products can work as a solution to their problem

FAB Formula

FAB formula refers to Features-Advantages-Benefits. More often than not, marketers focus on talking about the features in the email copy. They include technical jargon that might not be comprehensible for an average reader. Through this formula, you can promote a new product in the email and talk about your unique value proposition.

FAB represents:

F: Features —- The unique and useful features that you want to promote

A: Advantages —- How the feature can help the users

B: Benefit —- How is the advantage relevant to your target audience

BAB Formula

FAB formula is all about the product features while BAB formula taps into the emotional instinct of the users. Here’s an explanation of this formula.

BAB represents:

B: Before —- Present the problem faced by your target audience

A: After —- Let the users know the status after resolving the problem

B: Bridge —- Explain the solution that helped overcome the issue

AIDA

The oldest copywriting formula is AIDA (Attention, Interest, Desire, and Action). Elmo Lewis invented it nearly a century ago. 

AIDA stands for:

Attention: Hook the reader and bring their attention with a compelling statement

Interest: Sustain their attention with an interesting statement

Desire: Let the user know how the product will make lives easier for them and pique their desire

Action: Inform them about the action to be taken to experience the same

Take a look at this email by Dau Relationship Marketing that nails the AIDA copywriting formula. 

ACCA

ACCA stands for:

A: Awareness of the problem

C: Comprehending the problem with the help of an explanation

C: Conviction to combat the challenge

A: Action that will help resolve it

It works on the principle of empathy. It works wonders for non-profit organizations looking forward to raising donations for their noble cause.

4 Ps

Just like the screenplay of a movie follows the three-act structure, namely the setup, midpoint, and resolution, email copywriting can conform to the 4 Ps formula. 

4 Ps refers to:

Problem: What is the user’s primary challenge?

Picture: After the resolution of the issue, what does the prospect wish to achieve?

Proof: Offer evidence that you will be able to solve the problem

Proposal: Let the reader know how they will be able to reach the solution.

Storytelling

We are naturally more receptive to stories. Tell a relevant story through your email and your subscribers will surely be inspired to take action. You can use client success stories as social proof to make your emails more engaging for the readers. Such testimonials will encourage more users to purchase from you.

4 Cs

Another formula that comes in handy for creating emails is the formula of 4 Cs. 

It stands for Clear, Concise, Compelling, and Credible. 

Your email should be able to convey the message clearly without beating around the bush. Also, it should exude authenticity and be compelling enough for the readers to take action. 

Nine-word formula

This formula by Dean Jackson is especially useful for re-engagement emails. It uses a nine-word template that reminds the user if they are still looking for the service. 

For example, Travel agencies can send out an email saying: “Are you still looking for a hotel in Chicago?”

It will instantly trigger the recipient’s thought process and persuade them to take action. 

Take a look at this email by Animoto that makes perfect use of this formula.

These are nine of the most popular email copywriting formulas. Besides these, there are some generic copywriting tips and tricks that you must remember to create an effective email marketing strategy. 

Always have a definite goal

Whether it is generating webinar attendees or conversions for your eCommerce store, have a specific goal for your emails. It will help you write meaningful and effective copy that will be relevant for the readers and drive faster business growth. Define the tone of the email according to its purpose and target audience. Is it for a potential client, existing customer, or dormant lead? The subject line, the language of the copy, CTA, and graphics should be in line with the action you expect from the subscribers. 

Personalize the email copy

Consider the user’s past purchases, resources downloaded, and products searched for. Accordingly, personalize the email copy with valuable information that will appeal to the users. Creating tailor-made emails is of paramount importance to cut through the noise and get more click-throughs. 

Write an engaging subject line

Many marketers consider the email subject line an afterthought. That’s a huge mistake. Pay attention to your email subject lines; give yourself enough time to craft a catchy subject line that makes the users open your email. 

Proofread before hitting the send button

Before you send out the email, proofread for any grammatical errors or typos. Use apps like Grammarly and Hemingway App Editor so that you don’t miss out on any mistakes. 

Wrapping Up

Your guide to writing high-converting email copy is right here. Although AI writing tools are getting immensely popular in recent times, email copywriters and a humanized approach will never go out of style. Make sure you follow all these tips to create emails that bring business growth and conversions.

The post Email Copywriting Formula for High Conversions appeared first on noupe.

If you are a social media marketer, then you obviously understand the feeling of too many to-dos and too little time to do! With so much competition around, there is this perennial need for creating fresh and unique content that meets the objective since it’s one of the highest-paying freelance jobs. In order to make your job simpler and less time-consuming, there is this concept of content repurposing. 

Introduction to Content Repurposing 

Content Repurposing refers to using existing social media content and presenting the same in a new format. In other words, it is content recycling. This helps expand the reach of the existing content. 

Some people may take content repurposing as cheating the system, but it is not. You might fear that your audience might find out that your content is repetitive. You don’t want to project your image as someone who doesn’t care about creating new content.  

The topic of the blog post is “guide on choosing a logo font”. 

Looka is an online logo design and brand identity platform for entrepreneurs. It created a YouTube video from its existing blog post to reach a new audience. They simply repackaged and refurbished the old content and changed its format. They posted the video on YouTube keeping the title intact. 

Why Resort to Content Repurposing?

Content repurposing refers to the concept wherein you lease a new life to the content. This is something that you have already created for your social media channel. Content repurposing lets your audience get additional benefits from the same content. 

Time-saver: Time is money and when you save time, you save money, don’t you? Repurposing old content helps save valuable time. You already have the data for the content, you just need to tweak it and redistribute it. 

SEO: Who doesn’t love a good SEO boost? Content repurposing boosts Search Engine Optimization. The credibility of the content in the search engine increases when there are several pieces of the same content that center around similar keywords. 

Audience Reach: Repurposing content helps you maximize the reach of the content. When you redistribute the content, you reach out to a new set of audience. Your blog post is read by all those people who like reading long-form content. However, the same content in the format of a newsletter reaches people who like reading crisp content. 

7 Ways to Repurpose Social Media Content

When you are creating content for a long time, there are a number of informative and interesting ideas on your Instagram page, Blog, or even YouTube channel. Your audience might have missed seeing the content on your page. When you repost the same content with a twisted idea, the same concept gets a new lease of life. 

Reworking on present written content

Sometimes we feel restricted due to the media format. Social media platforms like YouTube and Instagram are all about videos and visuals, respectively. However, if you want to repurpose your blog content on these sites, you can try some popular methods. Written content can be published on Instagram through visuals. Still confused? Take a look at this image. 

Your existing blog post content can be turned into little snippets of information in the visual format, just like in the Instagram carousel post displayed above.

It is advisable not to copy and paste the content as an Instagram post. Instead, consider extracting interesting points and building a narrative around the same. 

Similarly, a YouTube video can take the viewers around your website letting them know that there exists such an interesting post to read. 

Twitter to your rescue

Short and engaging content on Twitter helps catch the attention of the audience. A single blog post can be turned into several tweets and posted on Twitter. You can even create infographic content based on key statistics sourced from an Ebook. These key statistics need to have good hits on social media. 

Presented here is a screenshot of the video meeting arranged by Labnol. The meeting image was repurposed on Twitter to give information on a topic. This one is for the target audience that is interested in learning something fast.   

Maximize the life of your Livestream

Content refurbishing can help you extend the life of Livestream. You just need to save your live video and upload it on YouTube. Now, share some snippets of the Livestream on Twitter or Instagram. Such ideas can help you get the attention of your audience. 

Livestream offers a lot of possibilities when it comes to content refurbishing. It can be posted on Instagram, LinkedIn, Twitter, Snapchat, and other similar social media channels. 

Turn your old content into GIF

There are some videos on your social media channel that have garnered immense popularity. Such video clips and animations can be turned into a GIF. 

Yes!, you read it right! The World Wide Web is brimming with tools that will help you do that. The most interesting thing is that GIFs instantly grab the attention and also, make for shareable content. They are relatable and spike the interest level of the audience

Questions and Curiosity 

If one of your high-quality videos ends with a question, then you can benefit from it. Questions are mostly answered by the audience. If they know something or want to participate in the conversation, they will definitely answer. Such questions can be repurposed on other social media platforms. 

Social Media Platforms have such sections. For instance, LinkedIn has LinkedIn Q&A. There are polls on Twitter and Facebook as well. 

All this creates different opportunities that help in engaging your audience with the content that already exists. It might even spike curiosity for something that is yet to be released.  

Answers and Solutions

While there are many questions that still need to be asked, there are some that still need to be answered. 

Such unanswered questions are the opportunity that you need to tap on. 

Find your blog post that has a good number of visits. Now, ask a question that your blog answers. Search this question on other social media platforms. Further, answer that question with a link to your blog post or YouTube video, or Instagram post. 

This is a snapshot from quora.com. Someone has asked this question regarding confidence. If yours is a self-help blog post, then you can answer this question with a link to your blog. You can even search Facebook and LinkedIn communities for questions that your existing content answers. 

Through content repurposing or linking the content in the comments section, you establish relationships. This further increases the chances of getting noticed by the audience that has asked similar questions.

Tap the world of SlideShare

You have a huge treasure of blog posts sitting and smiling at the audience., turn it into a presentation format. This is one of the best ways to repurpose blog posts. For this, identify high-performing blog content. Next, reproduce the blog content into a SlideShare.  

SlideShare has become quite popular because it is easy to share. The same blog content is introduced to the audience in a new easy-to-comprehend format. With presentations, there are a plethora of possibilities including graphic elements, infographics, caricatures, etc. Presentations make the blog content very interesting. 

Conclusion

You know that your content is great and hence, you have a good following on social media. However, it is a little difficult to create high-quality content in a short time. Good content requires adequate time, lots of research, and a plethora of resources. All this makes content creation a tedious process. Repurposing your old content is not a shortcut. It is a strategy that helps you revive your old high-quality content and offer your audience relevant information.

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