BlogmyQuery – BMQ

Recruitment processes have changed drastically over the past few years. Again, the pandemic situation has forced candidate assessments and interviews to occur tenuously. If a proper approach is carried out, virtual hiring can prove to be a superior way of hiring candidates compared to in-person interviews. No doubt, virtual hiring lacks the benefits of in-person interviews, but it still allows observing certain essential things, for example, how the candidates react during team settings if they would adopt the company culture and many more. Again, considering the current scenario, organizations are now changing their recruiting strategies by hiring candidates without even meeting them once face to face. 

Are you also looking forward to hiring a top-notch candidate through virtual hiring? Through this post, let’s work on how you can attract the best talent to your organization through a fine-tuned virtual hiring process. 

Virtual Hiring Process

The virtual hiring process is a recruitment process that takes place distantly rather than face-to-face interviews. Thanks to the internet and advanced technology, which has made the entire process completely smooth as well as has improved the scalability and productivity of the company too. The virtual hiring process comes with a bunch of benefits. It also saves the interview cost, traveling expenses, and time for both the employee and employer. Also, an improved plan, using the right technology such as Recruiting CRM software and Applicant Tracking System, and increased consistency at the time of the interview process can help in reducing hiring prejudices and improving miscellany. 

To get the best candidate through virtual hiring, employers need to work on their virtual hiring process. Virtual hiring comes with its own set of challenges, including reduced in-person connection with the employee, technical issues, dependency, and much more. And to overcome these challenges, here are some quick tips that would help in hiring the best candidate for your organization. 

Upgrade your technology

Is your organization’s technology up-to-date for supporting all the requirements of the virtual hiring process? As there would be no in-person meetups, good-quality video conferencing software is required for interviewing the candidates. With the help of the latest technology, organizations can also go for the option of receiving recorded videos of the candidates in the initial recruitment stage for pre-screening the candidates. Again, if the organization is receiving a high number of applications, using advanced technology like Facetime, Zoom, Chatbots, etc., for reducing the workload through scheduled interviews, answering FAQs, etc. As per LinkedIn Report, 58% of Candidates prefer self-directed programs for the recruitment process. So, make sure you have the latest technology ready to help you make the recruitment process easy. 

Allow the candidates to know your company’s culture

Merely questions and answers are sure to end up the virtual hiring process as a complete failure. As the candidates wouldn’t meet the employers in person, they fail to learn about the company and its culture in person. Again, the employees love to work in a company whose values are similar to their own. This makes them work efficiently and maintain a work-life balance. Hence, once the candidates are shortlisted, make sure you give them an idea of the culture of the organization. Invest some time in explaining to them the benefits of working with the organization. For this, allow them to meet the existing employees, allow a virtual tour of the organization, help them with the essential initiatives the organization is currently involved in, etc. This would also help them in getting engaged with the workplace in a meaningful way. 

Look for hosting virtual hiring career events

Many organizations are benefiting from hosting virtual hiring events, seminars, webinars, FAQ sections, networking events, and much more by using the technology. This is a good way of expanding your organizational reach and attracting diverse talent to your company. Hosting virtual hiring events is a very easy and cheap way of getting complacent. Through such events, the organizations would easily get prospective applicants. The events should be well-structured, fun to attend, concise, and involve the employees of the company. Make sure to add a certain variety to the events by including different sessions to the event. Lastly, look for different ways to get feedback from the candidates, as this would help in improving future events. Also make sure the attendees get all the information, insights, and experience they might be looking for. 

Stay connected with the candidates

Once the process of virtual hiring begins, make sure you are in continuous touch with all the shortlisted candidates. If this is not done, the candidates would feel secluded. For this, keep all the communication channels open, give regular updates to the candidates at every stage of recruitment, and try to accomplish their expectations. The candidates should receive all the details about the different stages of the entire recruitment process along with the tools they would require as well as the estimated period of receiving any response from the company. This would help the candidates with the required time to prepare for the virtual interview. Again, this is the best way of solving any query they might have in mind regarding the company or the recruitment process at any time during their preparations. 

The organization, while conducting a virtual hiring process, shouldn’t miss out on checking for certain qualities in the candidates, like good communication skills, robust collaboration skills, good organizational skills, management skills, accountability, and self-discipline. 

Apart from all these, the organizations can also work on other aspects like telephonic interviews, video interviews, remote onboarding, arranging personality tests, accurate job ads, etc., to have a determined and structured virtual hiring process. The work of a manager during the recruitment process never truly ends. The organization, at regular intervals, needs to incorporate advanced assessments, work on how to include additional human touch to the process, or review the interview questions. Obtaining feedback from the candidates and analyzing the success or failure of the recruitment process also helps in planning a well-organized virtual hiring process. 

Hiring someone virtually isn’t easy, for sure. But a tactically developed virtual hiring process would surely help you get the right talent for your organization.

The post How to Hire a Top-Notch Candidate from Virtual Hiring? appeared first on noupe.

Pop-up stores can be a fantastic way to test out new products, reach new customers, and generate buzz for your business. In this article, we will be sharing four practical strategies that you can use to increase the value of your pop-up store and drive success for your eCommerce business.

Whether you’re just starting out, or looking for new ways to optimize your existing strategy, we’re confident that these helpful pointers will maximize your store’s success. So without further ado, let’s get started — here are five ways to squeeze more value from the pop-up store model:

Provide a Full Hybrid Shopping Experience

Though making some money from in-person buys is obviously important, the core purpose of a pop-up store should be to raise awareness of your brand and drive traffic to your store. After all, that’s where most of your buys will always be. Accordingly, to maximize the effectiveness of your pop-up, you need to entwine the experience with online activity. 

The average visitor to your pop-up store should leave enthused to start buying through your online store — but if you want to make that happen, you’ll need to incentivize it. There are several ways in which you can manage this. Let’s go through them:

Firstly, you should provide an offline buying experience that’s reflective of your online experience. This is what hybrid selling is all about. Instead of simply grabbing some products and asking for cash in an amateur fashion, you should use your online system to process all your offline sales, essentially meaning that an offline customer is also an online buyer.

Secondly, you can distribute relevant marketing material at the event to entice people to visit your store. Giving visitors cards with discount codes and special offers on them is a great way to proceed: if they want to take advantage of those codes and offers, they’ll have to head to your store. This can actually be enough to set you apart from a competitor. The point of conversion presents a particularly-strong opportunity for presenting offers, but that’s not all: you can also use it to prompt email newsletter signups by having email-exclusive deals. 

Thirdly, you want to encourage customers to share their experiences at the store on social media — ideally, live from the store. One way you can do this is by having a stand in front of which customers can take photos, offering each person who does so entry into a prize draw. This can give your online engagement an instant boost and further expose your brand to everyone affiliated with those you’ve already been able to attract. 

Collaborate with Other Brands and Influencers

No matter how you feel about influencer culture or using outside figures to promote your brand, collaborations continue to be one of the pillars of effective marketing. This is particularly true for pop-up stores, success with which can often hinge on the notable names attached to their launches.

Where possible you should look to feature influencers, brand advocates, and other social media stars as part of your pop-up store experience. This reliably pushes their audiences to attend in an effort to meet them (and possibly talk to them), helping to attract people who might not previously have been familiar with your brand.

You can use these figures to promote future pop-up store events online. Influencers can talk about upcoming events in their Instagram stories, and you can even encourage them to write blog posts covering their links with your brand. Content marketing always matters, and it’s even better when you work with a partner.

Likewise, you should look to collaborate with other brands, even to the extent of opening a shared pop-up store selling products from both of your lineups. Many huge brands have found success through limited-time pop-up store collaborations, helping to draw their audiences together. This is particularly useful for growing brands because being associated with established brands leads people to view them as legitimate.

Collaborations are a fantastic way of supporting causes that share a similar ethos with your own, too. For instance, if you sell reusable water bottles, partnering with an organization that cleans the oceans of plastic would be a great idea. There must be things you care about beyond money, so show that. The result will be that you’ll profit in both ways.

Focus on limited-time offers and products

Part of what makes a pop-up store so successful and compelling is its ephemeral nature. If you’re a customer, any chance you get to visit it could be your only opportunity to enjoy the unique experience. When running a pop-up store, you need to capture that sense of exclusivity and run with it. 

Offer a subscription service through your online store? Why not provide an exclusive subscriber benefit by granting early access to your pop-up store? The subscription-based business model has seen a huge rise in popularity in recent years, and implementing a recurring revenue strategy can prove incredibly lucrative. 

Provided it’s feasible to distill part of your store’s offerings into a subscription service, doing so is relatively simple; if you run your store through Shopify, for example, all you have to do is choose a compatible subscription app and a subscription management platform. Once that’s taken care of, be sure to add all your subscribing customers to a separate, members-only mailing list, and distribute unique ‘access codes’ for your physical store. 

There are a huge number of businesses, particularly in the fashion market, that have made their names by producing limited runs of products to drive up prices, create a sense of urgency and make their brands feel more exclusive. Even if you generally operate with a consistent product range (and don’t want to introduce artificial scarcity), it can help to produce at least one exclusive item or collection for your pop-up store. 

Most importantly, this kind of exclusivity will give your pop-up shop one more unique element that can be promoted on social media. Take the opportunity to match a one-off event with a one-off product. Social ads targeted at the locations of your future stores can help you drum up further interest ahead of schedule. 

Promote the idea of posting these special-edition items in ways that will add to their sense of exclusivity. You could, for instance, give each one a unique number: this is something that often tacks on a huge amount of value, particularly for collectors. Get it right and many people who don’t attend a given release will feel regretful, leading them to commit to attending future events.

Use Some Attention-Grabbing Themes

The modern incarnation of the pop-up store hasn’t been around for that long, but even so: it’s been done. All the elements have been featured before. No one will be rendered agog upon discovering that an eCommerce brand is selling things in person. If you want to stand out, you need to make your store different, and having a theme is one way to do that.

Research what themes have worked for other brands of similar stature in the past. It also helps to research your fanbase, seeing if there is an obvious crossover between your audience and that of other brands, themes, and social causes. Working with a charity, for example, can help raise awareness for a cause your audience cares about and bring in more possible customers. 

If you’re running the store for multiple days (unlikely, yes, but possible), then you can even have a different theme for each day. You could focus on budget-friendly buys one day, for instance, and concentrate on luxury products the next. This is a great way to keep everything feeling different and encourage multiple visits. It can also bring diversity to the overall attendance by catering to various people interested in different things.

Set a Specific Goal Before you Deploy

It’s a persistent truism that you need to have a clear goal before you commit to a business project. Most things are iterative, and pop-up stores are no different. How your first attempt goes is almost insignificant. What matters is how your subsequent efforts work out — and if you don’t know how to rate the success of each attempt, then you won’t be able to make the next one better by addressing any deficiencies.

Are you mostly looking to make direct sales through your store? Use it as part of an audience-building exercise. Expose your brand to new markets? Promote exclusive products? Whatever you land on, you need to have a concrete aim to make your pop-up store feel coherent and not confuse customers who may have simply stumbled upon it.

Your decision will help guide your marketing approach and dictate the kind of content you produce in anticipation of your pop-up store. An essential part of yielding success is to ensure that the entire operation is as professional as it is unique and creative. Doing something different and interesting is great, but it won’t matter if prospective customers feel that they can’t rely on you to offer a good buying experience and service.

Despite everything that’s happening in the world today, the humble pop-up shop remains a viable option — and it’s one that many brands still choose to ignore, leaving a lot of room to take advantage. If you decide to go ahead with running a pop-up store, these tips will help you make the most of it.

The post 5 Ways To Increase Value From Your Ecommerce Pop-Up Store appeared first on noupe.

Another year, and another blog post (singular). Oh well. I always have aspirations to publish more! But you know, one of the joys of being semi-retired is not having to do anything. You know, it’s been a hard few years. So I tried to take it easy on myself in 2022. I spent a lot of time exploring, a lot of time reflecting, and a good bit of time just doing whatever felt right at the time.

Recently I’ve been reflecting on some of my favorite things from last year. Maybe as a way to focus on the positive. Maybe as a way to keep track of time in our time sick world. Maybe just to get back into the habit of writing. So here’s some of my favorite reads of 2022.

Books

I really enjoy reading, but this year I kind of gave myself a pass on anything too serious — mostly sticking to my trusty home base of science fiction.

Amal El-Mohtar and Max Gladstone’s This is How You Lose the Time War

From the publisher:

Among the ashes of a dying world, an agent of the Commandment finds a letter. It reads: Burn before reading.

Thus begins an unlikely correspondence between two rival agents hellbent on securing the best possible future for their warring factions. Now, what began as a taunt, a battlefield boast, becomes something more. Something epic. Something romantic. Something that could change the past and the future.

I fucking loved this book. I started it based on a recommendation from a friend, and didn’t really look into it much before I started. This book is much less about the plot (which is a play off The End of Eternity) and more about the writing and world building. The best way I could describe it is a spy story told through love letters in a poetic universe.

Think of birds as a comms channel I can open and close seasonally; fellow operatives relate their work to me at the equinoxes; Garden blooms more brightly in my belly. There’s enough traffic that it’s a simple matter to disguise incoming and outgoing correspondence, misdirect, hide in plain sight.

It’s also a short read, which was a nice breath of fresh air after finishing off the Dune series prior to picking this one up. I have a feeling this is going to be one of my most recommended books going forward.

Arthur C. Clarke’s Rendevous with Rama

From the publisher:

An enormous cylindrical object has entered Earth’s solar system on a collision course with the sun. A team of astronauts are sent to explore the mysterious craft, which the denizens of the solar system name Rama. What they find is astonishing evidence of a civilization far more advanced than ours. They find an interior stretching over fifty kilometers; a forbidding cylindrical sea; mysterious and inaccessible buildings; and strange machine-animal hybrids, or “biots,” that inhabit the ship. But what they don’t find is an alien presence. So who–and where–are the Ramans?

I’d never read the Rama books before, so when I heard that Denis Villeneuve was going to be tackling Rendevous with Rama, I took the opportunity to read the whole series (Rendevous with Rama, Rama II, The Garden of Rama, and Rama Revealed).

Rendevous with Rama is a fantastically Clarke book. A team of highly trained professionals all work together to explore a mysterious object in space. Does much more need to be said? This book went down like a peanut butter and jelly sandwich. My only criticism is that it left me wanting for was more.

Rama is a cosmic egg, being warmed by the fires of the Sun. It may hatch at any moment.

And unfortunately, there is more.

Clarke teamed up with Gentry Lee to write three more novels — Rama II, The Garden of Rama, and Rama Revealed and I all I can say is: I do not recommend them. They are upsetting in very odd child-bride wedding night kinds of ways.

Adrian Tchaikovsky’s Elder Race

From the publisher:

A junior anthropologist on a distant planet must help the locals he has sworn to study to save a planet from an unbeatable foe.

I loved Tchaikovsky’s Children of Time, so when I heard Jason Snell offer up Elder Race on The Incomperable, I decided to give it a go. I absolutely love the premise of this book. It’s a singular story told from two different viewpoints, one of them science fiction, and the other fantasy — both happening in parallel — because the two main characters don’t share enough dialect to explain themselves to each other.

They think I’m a wizard. They think I’m a fucking wizard. That’s what I am to them, some weird goblin man from another time with magic powers. And I literally do not have the language to tell them otherwise. I say, “scientist,” “scholar,” but when I speak to them, in their language, these are both cognates for “wizard.” I imagine myself standing there speaking to Lyn and saying, “I’m not a wizard; I’m a wizard, or at best a wizard.” It’s not funny.

And who doesn’t love an old, cranky wizard anthropologist?

Miles Cameron’s Artifact Space

From the publisher:

Out in the darkness of space, something is targeting the Greatships.

With their vast cargo holds and a crew that could fill a city, the Greatships are the lifeblood of human occupied space, transporting an unimaginable volume - and value - of goods from City, the greatest human orbital, all the way to Tradepoint at the other, to trade for xenoglas with an unknowable alien species.

This was another recommendation from a friend, and I’m glad I picked it up. At it’s core, it’s about highly competent people all working together, pushing their limits, and achieving success. It’s the kind of genre someone once described to me as competency porn — Star Trek: The Next Generation being the ultimate example.

There was very little drama in Space Operations. In fact, every station projected an elaborate aura of calm, as if they were competing to be dry and emotionless. No one swore, no one spat, no one was angry or afraid. Nbaro loved it.

This book pulls from a lot of familiar ideas — the Greatships are an obvious call back to Battlestars, while a lot of the socialist themes call back to Star Trek’s economy. My biggest criticism of this book is the maddening way Cameron switches back and forth between using character’s first and last names — even within the same scene! It makes it incredibly difficult to keep track of who is who with such a large cast, and toward the end I caught myself not even remembering who a certain person was.

Dennis E. Taylor’s Heaven’s River (Audiobook)

From the publisher:

More than a hundred years ago, Bender set out for the stars and was never heard from again. There has been no trace of him despite numerous searches by his clone-mates. Now Bob is determined to organize an expedition to learn Bender’s fate—whatever the cost.

The Bobiverse is probably my favorite audiobook series of all time. It’s all a part of a grand space opera spanning the galaxy… but also pretty sarcastic and silly? Ray Porter does an amazing job of narrating these books, and is a large part of why I enjoy them so much.

Heaven’s River finds a way to pull the series back from the infinite and focuses back down on a single planet for a great little beaver adventure.

Well, space beavers.

Even More Books

Neal Stephenson’s Termination Shock: Okay, I actually like Stephenson, and this is a very good book about the inevitable future of Geoengineering and it’s political consequences. Coupled with a very weird Queen fetish. It’s weird. Weird enough to take away from the story line. But if the climate angle of the book interests you — I highly recommend After Geoengineering as a follow-up.

Baoshu’s The Redemption of Time: A semi-official 4th book of the Three Body Problem. This is a great continuation of the series, and a good way to answer some lingering questions about the Trisolarians.

Frank Herbert’s Heretics of Dune (Dune 5): I was a little shocked at how much I loved this book. I mean, I love Dune. But this one ended up being one of my favorites of the series. Great new characters, new technologies, and a whole new set of powers for the Atreides genetics.

Adrian Tchaikovsky’s Children of Time: This was actually a re-read in preparation of reading Children of Ruin and the upcoming Children of Memory. What can I say? It’s one of my favorite science fiction books of all time — even if only for the worldbuilding. Sentient spiders? Sentient spiders!

Newsletters

Alex Steffen’s The Snap Forward

From Discontinuity is the Job:

To be alive right now is to find ourselves flattened against the fact that the entire human world—our cities and infrastructure, our economy and education system, our farms and factories, our laws and politics—was built for a different planet.

I can’t remember exactly how I stumbled on Alex Steffen’s The Snap Forward but the idea instantly clicked with me. His newsletter focuses on how climate has affected our infrastructure, our society, and our relationship to the world. I love his newsletter because it makes me feel more sane in a world that keeps trying to sell a new carbon offset marketplace as the solution.

From Tempo, Timing, and the Translucence of the Future

The tempo of change, and our refusal to acknowledge its acceleration, has turned our visions of continuity, stability and value into fantasy worlds. We’re cosplaying people who live in past decades before discontinuity ate our societies.

I wouldn’t classify The Snap Forward as doomerism, either. It’s a focus on accepting the world as it is and looking for solutions within that framework. Even if all emissions were cut to zero tomorrow, we’d still be facing a myriad of very challenging futures. What do we do with that knowledge? How do we prepare for the transapocalyptic now?

Matt Levine’s Money Stuff

I’ve been reading Money Stuff for a few years now, and I can’t really put my thumb on why I love it so much. Sure, it’s about finance… but kind of the weird stuff in finance. More about the cogs of the machinery and the weird personalities in the news than it is about whether the S&P 500 is going to go up or down next week.

From FTX’s Balance Sheet Was Bad:

But then there is the “Hidden, poorly internally labeled ‘fiat@’ account,” with a balance of negative $8 billion.  I don’t actually think that you’re supposed to subtract that number from net equity — though I do not know how this balance sheet is supposed to work! — but it doesn’t matter. If you try to calculate the equity of a balance sheet with an entry for HIDDEN POORLY INTERNALLY LABELED ACCOUNT, Microsoft Clippy will appear before you in the flesh, bloodshot and staggering, with a knife in his little paper-clip hand, saying “just what do you think you’re doing Dave?” You cannot apply ordinary arithmetic to numbers in a cell labeled “HIDDEN POORLY INTERNALLY LABELED ACCOUNT.” The result of adding or subtracting those numbers with ordinary numbers is not a number; it is prison.

It’s an understatement to say I don’t love finance, but I do enjoy me some Money Stuff.

What’s Next?

I’ve really been enjoying re-visiting some of my favorite authors and finishing off big series I never quite got around to. Last year I finally finished off the whole of Frank Herbert’s Dune (never having read 5 & 6 before), and this year I’m getting the itch to do the same for Foundation. To be frank, I don’t even remember where I ended with that series. But it does feel like a good opportunity to maybe just re-visit the entirety of the Asimov Universe… in chronological order. I’m also getting a terrible itch to revisit a bunch of Vonnegut’s work after watching the excellent Unstuck in Time. But I like new authors too!

I’m also interested in finding more books and newsletters about… I guess you’d call it urban design. Stuff like Strong Towns and other sources of how to adapt our cities into resilient communities. I actually have background in city planning from my Civil Engineering days, but I feel like there’s been a big surge in new thinking that goes farther than the YIMBY/NIMBY noise of the past decade.

Have some recommendations? Hit me up on Mastadon: @kneath@indieweb.social.

A website is one of the most important elements in a business owner’s arsenal. When used well, it can help them grow their business to new heights efficiently. And one of the prerequisites for using it well is designing it smartly in the first place. When you design a website well, the first thing it does is convey your brand voice and message more clearly to the audience. 

And that is the entire purpose, isn’t it? The exact reason why most businesses require a website in the first place. So let’s say that you have discovered that your current website isn’t fulfilling its purpose now, and you’ve decided to revamp it.

What are the factors that will help you build a better website? And how can you monitor your new website to ensure that this doesn’t happen again in the future? Let’s dive in and discover what it takes to redesign your website to help you connect better with your audience.   

Define Your Marketing Goals

The first, and arguably the most important thing you have to do, is identify your marketing needs. That is because they are the driving force that is dictating why you need to revamp your website. So, start out by identifying and recording your marketing requirements.

Doing so will help you design the strategy for what to revamp, and how to do it. Moreover, it would also allow you to set the KPIs or metrics according to which you will be able to judge the success of your new website. 

Generally, your marketing goals will need to reflect your brand’s nature and personality. To put it simply, you cannot have the same revamp strategy for an eCommerce website, as you would for a personal website for a life coach. Therefore, you will have unique KPIs for your website in question, as well as goals that are based on those KPIs. 

So now that you have identified your goals and KPIs, you will be able to identify the type of user actions to focus on and promote, such as:

• Signing up
• Filling out a contact form
• Purchasing a product or service
• Downloading a piece of content exclusive to your brand

Using these actions, you will be able to track how well your revamped site is progressing, depending on the KPIs that it is fulfilling. 

Perform a Website Audit

It is rare that when you revamp a site, you change everything about it. Most of the time, a few elements need to be changed for the website to gain new life. However, the question is; how can you know what needs changing?

One thing we can all agree on is the fact that your website revamps should be based on hard, data-driven facts, and not your gut feelings. And in order to get those necessary data-driven insights, you need to conduct an audit of your website. That will help you recommend the necessary changes and justify them too. 

Tools like Google Analytics are a great source of information on this subject and can help you monitor and review various aspects of your website easily and quickly, such as design audit, SEO & URL audit, and more. Some of the most common elements and items that pop up in website audits include:

• Pages visited frequently
• Pages with very little or no traffic
• Performance of primary keywords on SERPs
• Performance of different CTAs on your website
• CTAs with little to no interaction
• Ease of navigation on your website
• How effective is your user journey in keeping a user on your site engaged

These factors and more are what dictate the changes that need to be made to your website. And if you manage to answer these questions properly, then you will be able to come up with some interesting and actionable change suggestions. 

Set Up Google Analytics on Your Website

Continuing from the last point, you need analytics tools to monitor and assess your website’s performance, current, and post-revamp. Therefore, if your website has no analytics tool set up, the first thing you have to do is to integrate one for your website.

We highly recommend Google Analytics’ latest version, called the GA4, as the preferred option for your web analytics tool. The reason we recommend adding an analytics tool is that it would allow you to identify potential issues long before they become full-fledged problems, such as page load speeds and more. Moreover, it would also help you achieve your goals by aiding you in making the right changes based on the results of your successes and failures. 

Now, if you’ve outsourced your website’s SEO to a marketing agency, the addition of web analytics tools and website monitoring will often be included in the project. However, no matter whether you are building the site on your own, or have outsourced it to an agency, you need to understand the analytics tools and study the data and insights generated each month. 

Plan the User Experience for Your Website’s New Design

Whenever we create a website’s design or revamp it, one of the most important aspects we need to consider from the consumer’s end is the user experience. Frankly, one of the biggest factors that affect the likelihood of a user returning to your website is whether they enjoyed going through it the first time. 

We often see businesses with great offerings failing to generate traffic to your websites. That is because they do not offer the kind of experience that a user expects. And when there are other options to choose from in the market, why would a user choose one that doesn’t have an experience they enjoy?

One of the simplest ways to keep your design user-friendly is to keep it simple and minimalist. Cluttered screens tend to get confusing, for both you and your customers. Moreover, it is also helpful in making your website friendlier in terms of search engine optimization. That means that the better the UX of your website, the better the chances of your website ranking higher in the SERPs. 

Adopt a Phased Rollout Approach To Your Revamp at a Time

This is one of the most important aspects to focus on when revamping your website, especially if it is a big revamp. Often, websites behave differently during the testing they do when deployed live. Now, if that happens to your revamped website, it might result in some users experiencing issues, which could lead to a bad user experience. 

One of the hallmarks of a well-planned project that sets it apart from bad website examples is that it is deployed in phases to ensure that there are no problems site-wide. Using a rolling deployment instead of a one-shot deployment would help you weed out any potential issues while reducing the chances of negatively affecting the user experience. 

Summing Up

There are many elements you need to tweak when reworking an outdated website. And based on your site’s specific shortcomings, you might work on different elements to get it back up to the level of impact desired. 

However, there are some key areas that most websites being revamped need to focus on. And if you consider those within your revamp strategy, there is a higher chance that your new website will be a resounding success. 

The post 5 Things to Focus on While Revamping Your Website appeared first on noupe.

Getting up to date with the latest technology trends and innovations is important for any business. The latest technology innovations can help improve your productivity, cut costs, and make your work easier. Here are some examples of the latest innovations that can help you do more with less.

AI

Whether it is digital assistants, ride-sharing apps, or smart homes, artificial intelligence is one of the latest technological innovations. These technologies are being used to improve healthcare, stroke detection, and more. They also help new businesses assess the competition.

As Computer vision and AI continues to evolve, the scope of their impact will continue to broaden. It will be used to analyze connections, predict trends, and enhance personalized experiences. The benefits to any organization are extensive. These benefits are driven by the ability to detect changing patterns in customer behavior.

The latest applications include language translation, medical diagnosis, and interactive personal assistance. This means that users can interact with machines in a natural manner, similar to how humans do.

Quantum computing

Whether you’re a science enthusiast or a businessman, quantum computing is probably one of the biggest technological breakthroughs of the century. It’s been touted as a key contributor to the future of manufacturing, artificial intelligence, and machine learning. It could also speed up the design of drugs, aid in climate change research, and provide accurate weather forecasts. It may even be able to solve some of the most difficult molecular simulation problems.

Many companies are already exploring the potential of quantum computing. Some are making bold claims about how they are using technology to improve their businesses. These include Google, Microsoft, and IBM. Despite the hype, none of these companies have launched a dedicated quantum computing service yet. However, a few smaller companies are experimenting with the technology.

Robotics

Increasingly, companies are developing robotics. They are used in a variety of situations, including agriculture, transport, manufacturing, and social care. The advantages of using robots include: minimizing errors and downtime, improving efficiency, and reducing the risk of accidents.

The use of digital technologies such as gas imaging cameras, satellite- and drone-mounted sensors, and sniffer robots has created new ways to quantify emissions and monitor environmental conditions in oil and gas operations. The Internet of Things has also enabled robotic systems to become mobile sensors.

Robots are capable of performing repetitive tasks and handling heavy materials. They are often used in hazardous environments and can fit where human hands can’t reach.

Extended reality

Across the board, organizations are integrating XR technology to drive new business opportunities. However, while technology has the potential to transform the way people interact with each other, it also has some challenges. For example, consumers are not yet clear on the security measures involved, making it difficult for brands to make a splash with this technology.

Luckily, experts are anticipating that the benefits of extended reality will soon outweigh the shortcomings. The industry is expected to grow to $800 billion by 2024. In addition, studies have shown that learners are able to retain information more effectively when they are in an immersive environment.

5G network subscriptions by 2027

Almost half of all mobile subscriptions are expected to be 5G by 2027, according to a recent Ericsson Mobility Report. The Swedish networking company predicts that there will be 4.4 billion 5G subscriptions worldwide by that time. This is three times more than the 1.4 billion 4G subscriptions projected in 2015. The report also shows that 5G will cover more than half the world’s population.

In the first quarter of 2022, 70 million new 5G subscriptions were added to the market. This represents a 31% increase from the previous quarter. The growth is expected to continue, despite the ongoing global economic slowdown.

Recognition technology

Among the latest technology innovations, facial recognition is one of the most promising. It can identify people in real-time and is more efficient than other biometric techniques. It is also used to prevent identity theft.

This new technology is causing widespread alarm. Some argue that it violates an individual’s right to privacy. Others are excited about the potential of this innovative tech.

The technology can detect if a person is a known shoplifter or burglar. It can also help police track down suspects. The system can automatically capture images and identify faces from videos.

Big data

Investing in big data and technology innovations can be an effective way to boost revenues and decrease costs. It can also help you create a competitive advantage. But you must know how to choose the right use case. Choosing the wrong one can lead to wasted resources and missed goals.

Identifying the right business areas to invest in will help you achieve positive results faster. It can also help you avoid overwhelm. However, choosing the right use case is not always easy.

Using data visualization to analyze and optimize your data can improve your bottom-line performance. It can also help you get a better understanding of your customers.

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