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Choosing the best proxy service provider is complex. Luckily, we’ve made it easy by scouring the market and bringing you the best proxy providers.

Have you ever bought proxies from the wrong provider? I wasted my time and money. Trust me, I’ve been there before, and I can tell you how frustrating and exhausting it can be.

If you’ve never experienced it, you know that hearing it is better than experiencing it. With the help of our proxy experts, you will never fall for the wrong proxy provider again as long as you follow all the guides in this article until later.

That’s why we’ve researched and scoured the market to find the best proxy providers. Our recommendations apply to all consumer, mobile, and data center proxy categories proxies. Whatever business you need proxies for, you will get the most out of this article. If you’re looking for the best residential proxies providers, you can check out this compilation of the best residential proxies.

What Are Proxy Services?

A proxy service is a server or computer program that acts as a go-between for a user’s device and the Internet. It enables users to access websites and other online resources without disclosing their IP address, location, or other identifying information.

Proxy services intercept and forward Internet traffic between your device and the website you wish to visit. The website sees the proxy’s IP address rather than the user’s, preserving user privacy and anonymity.

Top 8 Proxy Services for Data Collection in 2023

We thoroughly researched and evaluated around 70 proxy services to develop the top 8 recommendations based on our comprehensive analysis.

Crawlbase

Crawlbase’’s Smart Proxy API is a web scraping and knowledge extraction tool that allows you to get data at scale while utilizing the latest algorithms, services, and infrastructure customizable as per your data extraction needs.

Crawlbase’s Smart Proxy uses a distributed structure that enables it to scrape websites at scale, ensuring it does not get blocked with anti-scraping measures. It has a gigantic rotating ip address pool that it manages on it’s end in order to enable users to avoid IP blocking during CAPTCHA challenges.
Moreover, it presents integrations with standard knowledge evaluation instruments like Google Sheets, Excel, and SQL databases, making importing the extracted data into different techniques effortless with its API.

Features of Crawlbase
Crawlbase is an internet scraping and data extraction tool that offers the following features:

• Crawlbase provides web crawling services to gather data from websites, including dynamic and JavaScript-heavy sites.
• Crawlbase provides residential and data center proxies
• Crawlbase allows users to extract HTML, JSON, and XML data.
• Crawlbase has built-in data cleansing and transformation tools to extract standardized data easily.
• Crawlbase incorporates 3rd party APIs and databases to provide information such as geolocation, sentiment analysis, and social media metrics.
• Crawlbase allows users to schedule crawling and data extraction concurrently.
• Crawlbase provides real-time data regarding APIs, webhooks, and cloud storage services.
• Crawlbase proxy management prevents blocking by websites
• Crawlbase can easily handle large-scale data scraping, including processing and analyzing huge data sets

Bright Data

Bright Data offers an online data gathering and analysis platform for organizations to access and gather publically available data at scale. The platform leverages a P2P network of more than 72 million residential IP addresses and more than 2 million mobile proxies to collect data from practically any country and device.

The platform also offers data validation, cleaning, and integration options to guarantee quality and accuracy. Fortune 500 organizations, e-commerce enterprises, and startups in retail, finance, travel, and healthcare sectors make up Bright Data’s clientele. With offices in the US and the UK, Bright Data has its main headquarter in Israel.

Features of Bright Data

Bright Data is a platform for web data extraction that enables companies to get information from the Internet. Bright Data has several features:

• Over 72 million residential and mobile proxies comprise the platform’s extensive network in more than 200 nations and territories.
• Bright Data is compatible with various applications and programming languages.
• Users can collect data from various sources, including e-commerce sites, social media platforms, and news sites.
• Bright Data offers automated data extraction tools for efficient and quick data extraction.
• The platform provides tools for data quality control and compliance with data privacy.
• Customer support is available through email, phone, and live chat.

Oxylabs

Oxylabs offers businesses access to a global network of proxies for web scraping and provides a range of solutions for automating data collection and analysis processes.

Its services include data scraping and extraction, data parsing and cleaning, data enrichment, schedule-based crawling, customized solutions, proxy management, and data security and privacy. Oxylabs offers a user-friendly interface and flexible pricing plans, and its proprietary residential proxy pool ensures anonymity and avoids detection by websites.

Features of Oxylabs

Oxylabs is a web scraping and proxy service provider that offers the following features:

• With over 195 locations worldwide and over 100 million residential and data center proxies, Oxylabs has a sizable proxy network.
• A huge proxy network exists at Oxylabs. Real-time data transmission provides immediate access via APIs and webhooks
• Data scraping and extraction services to gather data from various sources such as HTML, JSON, and XML formats
• Users can clean and organize extracted data using the built-in data cleaning and parsing tools.
• Capability to handle large-scale data extraction projects, including processing and analyzing big data sets
• Adherence to best data security and privacy standards, such as SSL encryption, password protection, and data encryption.

Smartproxy

Smartproxy is a web scraping and proxy service provider enabling businesses to access a global network of residential and data center proxies for data collection. The services offered by Smartproxy include data scraping, extraction, parsing, cleaning, enrichment, schedule-based crawling, proxy management, and data security and privacy.

Smartproxy provides a user-friendly interface and flexible pricing plans for businesses of all sizes. One of the unique features of Smartproxy is its ability to provide session control to maintain the same IP address for the duration of a session, ensuring consistency and reliability in data collection.

Features of Smartproxy

• With more than 40 million residential and data center proxies in more than 195 locations worldwide, Smartproxy offers a sizable proxy network.
• Real-time data delivery through APIs and webhooks is available.
• Smartproxy supports data scraping and extraction from various sources
• Built-in data parsing and cleaning tools in parsing and cleaning extracted data.
• Supports schedule-based crawling, allowing users to specify a recurring schedule for crawling and data extraction.
• Smartproxy can handle large-scale web scraping and data extraction projects
• Smartproxy follows data security and privacy best practices, including data encryption, password protection, and SSL encryption, to ensure secure data transmission.

Netnut

NetNut provides web scraping and proxy services to businesses, allowing them to collect data from the web using a global network of residential and data center proxies.

It offers solutions to bypass IP blocking and access data undetected, with services including data scraping, extraction, parsing, cleaning, enrichment, schedule-based crawling, customized solutions, proxy management, and data security and privacy.
NetNut’s services are usually designed for businesses of all sizes and feature a user-friendly interface and flexible pricing plans. The unique feature of NetNut is its ability to provide static residential IPs, which are ideal for activities requiring persistent identification.

Features of NetNut

• NetNut has an extensive proxy network with over 10 million residential and data center proxies
• Real-time data delivery through APIs and webhooks
• Built-in data parsing and cleaning tools to help users parse and clean the extracted data
• Allows users to integrate with third-party APIs and databases to provide information
• Supports schedule-based crawling for recurring data extraction
• Can handle large-scale web scraping and data extraction projects
• Follows data security and privacy best practices, including encryption, password protection, and SSL encryption

Proxy Cheap

Businesses that use Proxy-Cheap’s scraping and proxy services have access to a massive network of residential and datacenter proxies for data collection.

With services including data scraping, extraction, parsing, cleaning, enrichment, schedule-based crawling, tailored solutions, proxy administration, and data security and privacy, Proxy-Cheap assists organizations in automating data collecting and analysis operations.
It offers ways to overcome IP restrictions and access data from numerous websites unnoticeably. The services offered by Proxy-Cheap have a user-friendly interface and numerous price options and are suitable for companies of all sizes.

Features of Proxy-Cheap

Proxy-Cheap is a web scraping and proxy service provider that offers a range of features to help businesses to collect data from the web. Some of the critical features of Proxy-Cheap include the following:

• Proxy-Cheap provides web scraping and proxy services to businesses for data collection and analysis.
• Proxy-Cheap has an extensive proxy network with over 6 million residential and datacenter.
• Real-time data delivery is possible through APIs and webhooks.
• Data scraping and extraction supports HTML, JSON, and XML formats.
• Schedule-based crawling is available for recurring data extraction.
• Supports large-scale web scraping and data extraction projects.
• Advanced proxy management often routes web scraping requests through different IP addresses.

Shifter

The Shifter is a platform for web scraping and automation that allows businesses to collect and analyze data from the web without coding experience. It supports data extraction from various sources and provides built-in data parsing and cleaning tools.

Users can enrich the extracted data by integrating it with third-party APIs and databases. Shifter offers advanced features like browser automation and JavaScript execution to scrape dynamic and interactive websites. Its services specifically automate data collection and analysis processes to make informed decisions.

Features of Shifter

• 7Shifter is a platform for web scraping and automation.
• It allows businesses to collect and analyze data from the web without coding experience.
• Shifter supports data extraction from various sources and provides built-in data parsing and cleaning tools.
• Users can use third-party APIs and databases to enrich the extracted data.
• Use services to automate data collection and analysis processes to make informed decisions.

Proxyrack

A huge network of residential and data center proxies is available to enterprises through Proxyrack, a web scraping and proxy service provider. Its products assist organizations in automating data collecting and analysis procedures and making wise judgments.

Data enrichment, schedule-based crawling, bespoke solutions, proxy administration, data scraping, parsing, and cleaning are all services provided by Proxyrack in addition to data protection and privacy.

Features of Proxyrack

• 2M+ residential and data center proxies in 140+ locations across the globe
• Distribution of real-time data is feasible by APIs and webhooks.
• Integrating third-party databases and APIs for the enrichment of data.
• Advanced proxy management allows requests routed across many IPs to evade detection.
• Best data security and privacy standards to follow, including SSL transmission and encryption.

Conclusion

The above article emphasizes the importance of considering reliability, security, speed, and geolocation capabilities when selecting a data-collection proxy service. Some top proxy services may offer advanced features like automatic IP address rotation, data center proxies, and mobile proxies. These can help users collect data efficiently while avoiding detection or blocking by websites.

In addition to technical considerations, it is essential to ensure that using proxy services for data collection is legal and ethical. Some websites and platforms prohibit using proxy servers, and users should avoid violating any terms of service or user agreements.

Overall, by carefully evaluating options and choosing a reliable and secure proxy service, users can effectively collect data for their needs while maintaining ethical and legal standards.

Featured Image by pikisuperstar on Freepik

The post Top 8 Proxy Services For Data Collection in 2023 appeared first on noupe.

Marketing is about more than selling a product or service. Today’s consumers crave more from the brands they trust. They want relationships and human qualities. With the average person dealing with thousands of advertisements each day, one of the best ways for your campaign and company to stand out is to reflect your values in everything you do. 

If you’re a marketing professional, you already understand the importance of connecting with your target audience. One of the best ways to do that is by being transparent about who you are and what you stand for. 

So, how can you design an effective marketing campaign that reflects your company’s values? 

First, let’s take a look at why value-based marketing matters, especially when you’re trying to connect with growing audiences like Generation Z. Then, we’ll take a closer look at how you can merge your company’s core values into your marketing campaigns with sincerity. 

The Benefit of Value-Based Marketing

While your company should always focus on having top-quality products, services, and experiences, advertising those things isn’t enough to entice today’s average consumer — especially when it comes to younger generations. 

Today, Gen Z makes up 40% of global consumerism. Their shopping habits are different from previous generations in a variety of ways. First, they’ve grown up surrounded by technology. They’ve never known a world without mobile phones and the Internet. So, they have certain expectations when it comes to UX, social media, and digital accessibility. 

They also have expectations regarding company values and beliefs. So much so that values tend to drive their buying behavior. They’re considered a critical consumer group and tend to focus on things like authenticity, sustainability, and transparency. Affordable, high-quality products are still important, but if that’s all your company offers, there’s a good chance this generation of shoppers will look elsewhere.  

Chances are, your company already stands on several strong values. Maybe you have a mission statement everyone lives by, or you support causes that mean a lot to your brand. But, are you marketing those values effectively? Does your target audience know what you stand for? If not, highlighting those values in your marketing campaigns can make a big difference in how people view your brand, and the type of loyal customer relationships you foster for years to come. 

How To Market Your Company’s Core Values

If you want to successfully include your company’s values in your marketing campaigns, you first have to define them. When considering how to decide on what your brand values are, take the following steps: 

1. Assign a leader;
2. Get team input;
3. Get industry inspiration;
4. Decide what your values mean for your business;
5. Create a new company culture based on those values.

Consider what’s most important to you, and how that might resonate with today’s consumers. Some of the top issues people are interested in include sustainability, fast fashion, climate change, and waste production. If you’re also passionate about something like sustainability, make sure you establish a company culture that allows your consumers to see you’re taking the necessary steps to “go green”. 

Digital marketing, itself, is a more sustainable way of doing things. It allows greater access to information, can be used on devices backed by solar energy, and requires less paper use than traditional marketing forms. By making as many areas of your business as digital as possible, you can boost your sustainability and cut back on energy use. 

Don’t be afraid to capitalize on current trends when it comes to how you market your brand values. Things like hand-drawn illustrations, minimalism, 3D design, and vibrant nostalgia are all popular in the graphic design world. If you’re going through a shift in your company culture or you want your future campaigns to reflect your values in a new and exciting way, it might be time to change your design work – including your logo. Jumping on current design trends will help you stand out and get noticed, and will make it easier for your audience to see the effort you’re putting in to express your values. 

Most importantly, however, make sure you know your market and what they’d be most interested in. Following a trend only works if it makes sense for your audience. The more your interests and values align with your audience, the easier it will be to boost engagement — especially on social media. 

Avoid Purpose-Washing

If you’ve been in the marketing industry for any length of time, chances are you’ve heard of greenwashing. It’s an important thing to avoid, especially if you’re trying to promote values like sustainability. But, have you heard about purpose-washing? 

Purpose-washing occurs when a company claims to have a meaningful purpose and strong values, but they do nothing to back those values up. For example, if a business creates a marketing campaign suggesting that they’re dedicated to the health of the environment and waste reduction, but they don’t follow through, it is essentially lying to its audience. It’s misleading, and if your brand gets “caught” doing it, you could damage your reputation beyond repair. 

Because today’s consumers want transparency and relationships with the brands they frequent, a strong PR campaign and crafty marketing aren’t enough to entice people. Furthermore, if your business makes purpose promises and doesn’t live up to them, you’ll come across as deceitful. Not only will your audience be less likely to trust you, but your overall brand image will be tainted. 

Thankfully, it’s easy to avoid purpose-washing by choosing to practice what you preach. Keep the following tips in mind to remain transparent and genuine with your values: 

• Be authentic with every change you make;
• Make sure your marketing strategies align with your values;
• Use evidence;
• Participate in causes and social movements;
• Engage with your audience.

While you shouldn’t completely change your marketing campaigns solely to appeal to the next generation, now is a good time to consider the importance of highlighting your company values. Not only can it help your future marketing endeavors, but it could end up creating a completely different, positive company culture within your business. Talk to your leaders about your company values and come up with honest, transparent ways to make them a part of your future campaigns without having to rely on splashy advertisements and unrealistic promises.

Photo by Dylan Gillis on Unsplash

The post How To Design a Marketing Campaign that Reflects Your Company’s Values appeared first on noupe.

Marketers have been using whiteboard videos for a long time. The first ever whiteboard videos were created by recording an actual hand drawing on a whiteboard. Over the years, brands added animation to whiteboard videos to make them more engaging. 

Animated whiteboard videos are one of the most effective ways of explaining your product or services. These videos combine animation, characters, and voiceover on a white background, creatively presenting ideas and stories.

The popularity of whiteboard animation videos resulted in the launch of many amazing whiteboard animation softwares. This software enables brands to create professional whiteboard videos quickly and affordably. 

Video editing software is an excellent idea for creating videos independently. 

Here we have brought you a list of the most popular software for creating whiteboard animated videos. 

Let’s get started.

Top Whiteboard Animation Software in 2022

Mango Animate

Mango Animate lets users create complex messages into an engaging whiteboard explainer video. With exceptional tools and an easy-to-use dashboard, the animation is easier for beginners. Users can leverage the pro version features and make the best videos with a one-time fee.

Features of Mango Animate

• Customized templates.
• User-friendly dashboard to seamlessly create whiteboard explainers.
• Live animation effect.
• Library of hands with various sizes and gestures.
• Caption and audio features.
• Three output options are provided: online video, offline video, and Gif.

Pricing

One-time payment of $39

VideoScribe

What makes VideoScribe popular among video editors is its stunning features. It is an easy-to-use software with pre-built templates for professionals and beginners. 

For example, one can drag and drop animation to create engaging whiteboard videos within a few minutes.

Features of VideoScribe Whiteboard Animation 

• Library of over 11k images and Gifs
• Choose from a wide range of pens, erasers, and drawing hands.
• Innovative features like effects, move-in fade-in with an automatic draw when hit play.
• Over 190 royalty-free tracks and voice-over recording
• Canvas sizes for every occasion

Pricing

The monthly Plan starts at $20.65/month

Annual Plan at $10/ month

Team Plan (Quote based)

Explaindio

Explaindio is a great tool for creating explainer videos without any technical expertise. The software allows videos for ads, social media, and animated explainers for YouTube in the easiest way possible.

Features of Explaindio

• Ideal for professional-looking whiteboard animation and 2D and 3D animated videos.
• Premade voice-overs.
• Multiple editing features.
• Royalty-free stock images.
• Unlimited images and animated graphics for paid members.

Pricing:

Monthly Plan – $37/month

Annual Plan – $67/month

One-time Plan – $497

My Simple Show

Mysimpleshow lets users create unique whiteboard animations within a few minutes. The tool makes a complex topic simple and empowers beginners to create professional videos.

Features of MySimpleShow

• Step-by-step video creation assistance for beginners.
• Users can upload a pre-designed PowerPoint file.
• Templates and auto-sync voice recording.
• Easy distribution of files across channels.
• Intelligent explainer engine

Pricing

Premium Fun Plan – $5.99/month

Business Plan – $129/month

Pro Plan – $499/month

RenderForest

Created by an Armenia-based company, RenderForest is among the most used video editing software for professionals and beginners. With dozens of video examples and a template library creating whiteboard animation videos is easy and fast.

Features of RenderForest

• Graphic logo design.
• Tools to build websites.
• Undo and redo options.
• Music recommendations.
• New scene suggestions while creating videos.
• AI-based video creation dashboard.

Pricing

Free Plan with limited features

Lite – $11/ Month

Pro – $18/ Month

Business – $20/ Month

Animaker

Animaker is one of the rapidly growing software in video editing and marketing, with more than 9 million users across the world. From 2D drawings to commercial videos, it delivers impressive results for startups and brands.

Features of Animaker

• Simple drag and drop builder
• Animated character creator
• 100M+ Stock Videos and Photos
• Upload and Edit Videos at 4K Video quality
• Instant resizing for social media

Pricing

Basic- $10/month

Starter – $19/month

Pro- $49/month

Doodly

If you search for the best whiteboard animation software in 2022, Doodly will be among the top 5 names that industry experts suggest. The easy drag-and-drop option allows users to sit back and let the software draw animated videos.

Features of Doodly

• 1000+ custom-drawn images.
• Drag & Drop button using the Smart draw technology.
• Royalty-free music.
• Whiteboard, green board, glass board, and blackboard images.
• Various human and cartoon hand styles.

Pricing

    Standard – $39/month

    Enterprise– $69/month

Vyond

Vyond allows users to create animated characters as per video context. From workplaces to casual environments, whiteboard animations are easy for hundreds of settings. The company has over 12 million registered users all across the world.

Features of Vyond

• Create MP4s or animated GIFs for social media with a click.
• Customization for characters and environments.
• Simple and easy-to-understand interface.
• Royalty-free audio files.

Pricing

Essential – $49/Month

Premium – $89/Month

Professional – $549/Month

Enterprise- Customized

Camtasia

If you are looking for professional whiteboard animation software, Camtasia is the best option. Powered by TechSmith, the Camtasia tool offers an excellent layout for beginners and professional video editors. 

Features of Camtasia

• Royalty-free images and music tracks.
• Built-in animation for logos, text, and graphics.
• Multiple timelines and preview window for editing.
• Instant access to frequently used tools and projects.
• Easy transitions and animation.

Pricing

Along with the free trial, the entire software costs around $270 as a one-time fee.

You might have to pay for upgrades for additional features.

Biteable

Whether for a presentation or a landing page, Biteable has the most incredible user interface, allowing for the creation of whiteboard animation. From beginners to professionals, users can use its easy-to-understand features and create error-free explainers within a few minutes.

Features of Biteable

• Premade templates for different environments and needs.
• Built-in elements & effects .
• Choose the purpose option before creating videos (Sales, social media, and presentation)

Pricing

Biteable Free – Free Download

Ultimate Plan – $49 / Month 

Teams – $249/ Month

Easy Sketch Pro

Easy Sketch allows making whiteboard explainers, animated whiteboards, and Doodle videos for all users without any technical experience. The Doodle videos created within the software make the explainers look more appealing in no time.

Features of Easy Sketch Pro

• Easy to create full HD videos.
• Built-in music library.
• Real-time doodles.
• Video analytic tool.

Pricing

The Plan starts at $37.

Moovly 

Moovly is one of the most trusted whiteboard animation software in 2022. Web-based software offers excellent customer support, pre-built templates, and transitions at no additional charge. It is a highly optimized tool providing video creation services to millions of people.

Features of Moovly

• HD quality videos.
• Provides timestamped in-video feedback and video collaboration for the projects.
• Has over 1 million video assets.
• All features could be used with just one click.
• Works well with Chrome or Firefox.
• Broadcast videos straight to YouTube, Vimeo, and other platforms.

Pricing 

Free sign-up with limited features

Pro Plan – $49/month

Max Plan – $99/month

Enterprise- Customized

Final Words

Whiteboard animated videos are a need for every brand’s video marketing strategy in 2022. These videos are known for being professional, engaging, and educational at the same time. Whiteboard videos can efficiently explain products and services and motivate customers to purchase within minutes. All it takes is great software and production team to back up the video.  

These were the top 12 software to choose from. Based on the features, pricing, and quality, select any software and produce professional videos for video marketing or presentation.

Featured image by Rostislav Uzunov

The post Top Whiteboard Animation Software appeared first on noupe.

Logo designing is important, you cannot give a face to your brand unless you have designed an authentic logo for your brand. It is important to have brand recognition, and you cannot have it unless you have designed an attractive and relatable logo for your brand. Logo designing is one essential part of the whole branding, without any effective branding you cannot really create a brand and develop a brand for your organization. It is time to conduct an activity for you, give your mind a rest, and think of every brand that you can think of? You may have KFC, McDonald’s, NIKE, or Apple in your mind. One of the main reasons why these are the only brands that we had in our heads is because their logos are pretty much etched in our minds.

Rebranding a logo is a bold step, not many brands go for it as they fear they might get forgotten by their audience. This is the legit concern and an entirely new logo for a brand can result in people forgetting them. However, the small changes in the logo can go a long way, people do notice small changes and make a whole new image and picture of the brand in their mind. However, the main question arises, when is the perfect time to rebrand your logo? When do we know it is the time, we should do it? As we have to make sure we are not making any hasty decisions and doing everything smartly.

When Should We Rebrand the Logo?

The answer is you can never be 100% sure that your decision of rebranding is going to work, there are always some concerns and risks that are going to be with your brand. However, there are some instances that tell you it might be the time for you to bring some changes to your brand, or revisit your overall brand strategy. The rebranding includes a whole lot more things than just a logo, it includes your color, your aura, the message you are sending, or changing your brand strategies as well.

Reasons to Rebrand Your Brand

In case you are still confused as to at what stage you think you should go for rebranding, here we are to make things much easier for you. You can choose the one that suits your brand the most and get onto it.

1. Difference in Brand Perception

This is one of the most famous types of problems that most organizations face and most times they do not even recognize it as a problem. Organizations launch their brands and services, without devising any strong brand strategy, something that can go with their target audience perfectly. 

No matter how good the flow of sales is with time their overall brand personality is changed and is perceived differently. Whatever your initial brand strategy, corporate image, or personality was, your audience perceives it differently, it is shaped according to their own experience, and this is where the problem comes. Not realizing what your brand needs and how its personality should be at the initial stage is the problem. However, if you realize this problem midway you can do rebranding to establish a new image of your brand in the market.

2. Target Market is Undefined

One of the biggest mistakes that most organizations make is they do not realize their target market, they do not define them and then later fail to market them effectively. Saying “we target everybody out there” is such a lazy statement. You need to make sure your target market is properly defined, there has to be a proper strategy behind it with reasoning. When your target market is defined, you cannot know who you are communicating to? Or what your audience really needs from your brand.

You are a brand and your job is to please your customers either with your service or the product that you are offering. In order to develop a connection with your audience, you have to make sure you know the audience that you are catering to. Get out of your comfort zone and be ready to make sacrifices to please your audience. 

There is a constant change in your audience, therefore keeping a tab on them and knowing them is one important factor. When you think you are losing that touch and connection with your audience, you have to start building it or maybe to build it you can start with rebranding. 

3. Brand Losing Relevance

When you think your brand is losing its relevance and you need a big upgrade it is time to rebrand your whole brand. Many known and catchy brands have done this scheme and have effectively done it. Tiffany & Co. is the perfect example of it, they did not only change their target audience but also change the resonance they had with their customers. 

One of the main recognition points of Tifanny & Co. is its blue color, initially; it was more focused on the older women like mothers and the older sisters. Today, the target audience is young people buying jewelry. However, they did not make any substantial changes to their brand, but whatever changes they brought to the brand they were quite bold. 

4. Change in the Product/Service

This is one pretty obvious stage, when you have changed your whole brand or whatever you are offering you have got to change the branding as well. What is the point of having a logo showing you are a pasta place when you are now introducing pizza and other Italian cuisines as well? It means you are misguiding your audience and providing them with incomplete information. When you are providing new experiences to the customers you have to make sure your brand is communicating it too. 

When you have a strong brand strategy you define and explain that the new space is important and vital. Your brand should rebrand itself and show the change that you have brought in your strategies through your branding. 

How many successful rebranding stories are you aware of? 

Featured Image by Brad Neathery on Unsplash

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