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Proxies are a tool that transforms the web traffic of a device and technically renders the user invisible. Individuals use them to hide their online activity and bypass geo-restrictions. Businesses use them to support their market and competitor research, amongst other things. 

Read on to learn the features of a proxy and the advantages they confer on a business’s research efforts.

Key Features of a Proxy

Proxy servers are intermediaries between devices and the servers of websites. Due to their position in the online data transmission cycle, they accept requests from devices. The requests are then passed onto the destination server. They do the same job mediating responses from the destination server to the device. 

However, the proxy server belongs to an IP address different from the device’s. As such, there is a difference in the perception of the user’s online traffic. Here are some of the features of a proxy server that helps it transform user traffic:

• Location masking. As stated earlier, a proxy server has a different IP address than a device. The traffic appears to come from whatever address belongs to the proxy rather than from the device. As such, the website server sees requests as coming from another location. Paid proxy servers help further the ruse by providing many possible locations and IP addresses to choose from.
• Bandwidth control. A typical proxy can cache content from frequently visited web pages. Due to this, they can help manage and optimize bandwidth. Caching the content helps reduce the loading speeds when users visit such pages. Consequently, they reduce the load on the website’s servers as well.
• Anonymity. Proxies change and obscure the IP addresses on web requests and simulate connectivity from new locations. In turn, their activity hides the digital footprint of their users. This means that trackers and websites cannot link previous activity to current activity. Thus, such a user’s identity remains unknown. There are many levels of anonymity, though, and paid proxy servers generally provide the highest.
• Access control. Proxies can control who can access content and from where. This feature is ideal for companies looking to police their employees’ online activity. Similarly, parents can utilize the same feature to filter the online content they expose their kids to.

Advantages of Proxies in Business

Thanks to the features above, proxies have lots of benefits businesses can enjoy by using them. Here are some of the reasons businesses integrate proxies into their operations: 

• The potential for objective research. Objective research requires comprehensive data. Such data should ideally encompass the study of market dynamics as well as of competitors. Unfortunately, such data might not always be within reach without compromising the identities of the researching party. Cue paid proxy servers. Paid proxies are perfect for the task, thanks to their elite anonymity and the opportunity to employ rotating proxies.
• Potential for global research and presence. The biggest advantage of proxies to any user is the locations at your disposal. Paid proxy servers provide more locations than most. The most reliable proxies provide almost global coverage. Companies employing paid proxies can theoretically conduct nearly global data collection. Similarly, they can localize and monitor global marketing campaigns. They can even monitor global customer sentiments. With proxies, there are no borders, digitally or otherwise.
• The presence of an added layer of security. Not all proxies provide encryption. Some that do usually do not offer advanced encryption. However, even without encryption, paid proxy servers add extra security to online activities. For one, their hiding of IP addresses helps protect identities. Furthermore, some businesses use them to allocate and provide digital resources to remote workers. Such allocations make use of dedicated IP addresses as a form of authentication. 

Use Cases of Proxies

Combine the features and advantages of proxies to businesses, and you get actual use cases where they have been valuable. Here are some ways paid proxy servers have come good for businesses:

• Market research. Here comes the research angle again. Businesses use paid proxies to facilitate data scraping exercises and aid their research efforts. Alternatively, they can use proxies to access social media sentiments from many locations. By circumventing the restrictions posed by social media algorithms in this way, they gain a more holistic understanding. There are many more ways that proxies help facilitate market research.
• Competitor analysis. Thanks to proxies, businesses can visit competitor websites without detection. They can also monitor prices, strategies, campaigns, etc, to inform their plans.
• Ad optimization. With the use of proxies, brands can monitor ads across many locations. As such, they can verify the placements of ads and optimize their campaigns without leaving a location.

Conclusion

Proxies are good for individual or business use. However, their potential value to businesses considerably outweighs their benefits to individual users. 

Businesses use these powerful tools to facilitate their market research and competitor analysis. In other words, they supercharge the data collection and increase the accuracy of data-driven insights. In conclusion, businesses not employing proxies are behind the curve. Are you?

Featured Image by Christina @ wocintechchat.com on Unsplash

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Nowadays, AI has become a trend in every industry; most businesses employ AI chatbots to improve user experience, and even call centers use AI chatbot technology to answer frequently asked inquiries from customers. 

So, it is not possible for the hospitality industry to not go for this technology, most hotels are already using AI chatbots to enhance guest’s experience.  

Hoteliers identify that chatbots can contribute to good communication with guests as they support multilingualism, providing efficacy and guest satisfaction.  

In this blog, we’ll dive deep into the phenomenon of AI chatbots and how they boost guest engagement and streamline work. 

How can AI Chatbots boost Customer Engagement?  

A few years ago, every hotelier handled customers manually by communicating directly with them. This is how hotel management works.  

Sometimes it leads to miscommunication and customer dissatisfaction that has a negative impact on hotels and therefore affects the hotel revenue. 

After the implementation of AI chatbots in various sectors of hotel management hotels now streamline their workforce, easily assign tasks to the staff, quickly manage inventory, and many more. 

By implementing AI chatbots in their hotel management system, hotels can now take a sigh of relief. 

“According to sources, the use of AI chatbots led to a 10% increase in the average hotel occupancy rate.” 

Here are some top implementations of AI chatbots for hotels: 

Check-in/check-out  

Automation or AI simplifies the check-in and check-out process, where guests don’t stand in the queue of lines waiting to check-in.   

By implementing AI for check-in/check-out hoteliers provide more efficient and convenient experiences to guests. This check-in/check-out process includes mobile apps, facial recognition, and self-service solutions, thus providing contactless guest interaction and improving guest satisfaction. 

Let me give you an example of “Hilton Hotel and Resorts” 

This famous hotel brand employs facial recognition technology integrated with Artificial Intelligence to streamline the check-in/check-out process.  

Personalized experience 

By analyzing guest’s past experiences and feedback, AI offers different room services and amenities based on their preferences. 

AI-powered room service can help with modifying room settings like lighting, tailored entertainment options, personalized meal options, room inventory management, and so on. This redefines customer satisfaction, making it more simplified and personalized. 

For instance – “The Ritz-Carlton” hotel 

The most renowned Ritz-Carlton hotel utilizes an AI-powered chatbot, which interacts with guests via messaging and delivers personalized recommendations, provides amenities, and makes reservations based on guest’s preferences.

Customer support 

AI-powered chatbots deliver instant answers to guest’s frequently asked queries. They provide 24/7 support to guests with multilingual features having in it. They can easily respond to guests’ inquiries by suggesting or providing the proper solution to them. Making the hotel staff focus on more complex guest interactions.  

For example – Hotel “Marriot” employs AI-powered chatbots to respond to guests’ basic questions and make recommendations, as well as provide suitable solutions. 

Feedback management 

AI-powered chatbots analyze guests’ feedback to understand guest’s preferences and need to provide a better guest experience 

From room service to food quality, this chatbot takes guests’ feedback and suggests improvement areas to the hotel management staff. This maintains customer loyalty and brand reputation.  

For instance – Hotel “Hyatt” leverages the technology of AI-powered chatbots to collect guest’s valuable feedback. Allowing them to provide personalized experiences and create a comfortable environment based on guest preferences. 

Revenue management 

AI-based revenue management systems can maximize revenue and optimize pricing strategy by analyzing hotel booking patterns, real-time market data, and customer purchasing patterns and predict future booking demands according to season booking or special event bookings to fill the most occupancy of hotels.  

This system does predictive analysis allowing hotels to provide ideal deals and special discounts to future guests.  

Let me tell you an example of the world’s first hotel to integrate a “Revenue management system” was “Wyndham” 

Wyndham Hotels and Resorts have integrated a revenue management system into their revenue collection processes. This allows them to fill the room occupancy update smart pricing and maximize revenue. 

 The Future of Chatbots in Hospitality 

AI has already transformed many industries, but a big chunk of AI is yet to come. Most companies are exploring AI’s potential for future contributions.  

However, here are some potential innovations that Hotel chatbot could contribute to this. 

1. Voice-activated chatbots 

Voice culture has already been started with many technologies like Amazon’s Alexa and Google voice assistants. But now hoteliers also want to implement these technologies to enhance guest experience, with the help of voice assistant guests will be able to make reservations, request room amenities, and many more through voice commands. 

2. Emotional Intelligence 

As day by day everyone uses AI to make their work easy, hoteliers can make use of chatbots to provide customized and individualized experiences to guests via exploring capabilities to understand behavioral patterns and responses of guests to provide comfort zone and emotional support that connects with the digital environment. 

3. Virtual Reality  

Virtual reality is booming in most sectors of industry. It enables visitors to take a virtual tour without leaving their current location. This provides visitors with a better understanding of the surroundings, and where they want to stay, as well as the ability to compare hotel amenities or services, allowing customers to determine which is best for them.  

The Bottom line 

By concluding this blog information, we know that there is a significant use of AI chatbot technology in the hospitality industry. It promises to streamline the workforce, increase bookings, and help guests provide a personalized and better experience for guests. 

Moreover, by implementing AI in hotel management, hoteliers can set new standards of hospitality by fostering the hotel environment and giving some relief to the hotel staff, as it is a cost-effective option that not only just makes you profit but also builds customer relationships and brand reputation. 

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Success in e-commerce revolves around acquiring more customers. However, there may be more efficient strategies than obsessing solely on expanding your customer base.

The Average Order Value (AOV) metric unlocks opportunities for greater revenue without constantly struggling to acquire new customers. Businesses should focus on incentivizing customers to spend more on each purchase to efficiently boost profits.

Here, we delve into highly effective ways to increase your AOV on Shopify. 

What is the Average Order Value?

The Average Order Value (AOV) is the average amount of money your customers spend on your store in a single transaction. It’s calculated by dividing total revenue by the total number of orders. 

While acquiring new customers involves higher costs, optimizing AOV concentrates on increasing the average amount spent per transaction. This means encouraging customers to add more items to their carts, thereby increasing revenue. 

A high AOV indicates higher revenues, improved customer lifetime value, and lower acquisition costs.

Why is AOV important?

Monitoring AOV enables businesses to track and project revenue over time—this helps in optimizing the buyer journey for better profits. 

Listed below are some of the key benefits of AOV.

Improved revenue 

Increasing your AOV means extracting more value from each customer interaction, thereby boosting your bottom line. 

For example, suggesting complementary products during checkout increases AOV as customers add more items to their carts. 

Reduced marketing costs

Upselling to an established customer base demands fewer resources as compared to acquiring new customers. This helps reduce marketing costs while facilitating better profits.

Enhanced profit margins 

A higher AOV can contribute to better profit margins. 

During the checkout process, the store can offer customers the premium version of a product. When the customer picks up on the suggestion, the business makes a better profit margin. 

Increased customer lifetime value

When customers spend more money on each transaction, businesses earn more over time, contributing to a higher customer lifetime value. 

Stores can offer points or rewards for large purchases to generate immediate profits and repeat purchases, fostering customer loyalty.

Best Practices to Increase AOV of your Shopify Store

1. Cross-selling

Stores often sell products that complement each other. In the cross-selling strategy, customers are shown complementary items just before they checkout to encourage a larger order. 

For example, Amazon’s product recommendation engine suggests a multitude of complementary items to customers on every product page. Labeling them as ‘Related products,’ the platform guides shoppers to purchase more items, effectively driving up AOV.

Utilizing the SF Product Recommendations app on your Shopify store streamlines the implementation of cross-selling. It empowers you to create smart recommendations, ensuring that customers only see the relevant products. The tool offers a free plan and a 30-day free trial for paid versions. The premium plans start at $10 per month.

2. Upselling 

Amazon presents such premium alternatives under the labels ‘Related items’ and ‘Compare with similar items.’

The strategy of upselling involves presenting offers to customers for a higher-end alternative to the product they are browsing, capitalizing on their current buying mindset. The effectiveness of such incentives lies in their ability to seamlessly integrate into the customer journey, increasing the likelihood of additional purchases. 

3. Product Bundling 

The practice of grouping multiple products and selling them as a single unit for a single price is known as “product bundling.” These products may be complementary or just found to be often bought together and are labeled as ‘Frequently bought together.’

Store owners can add frequently purchased items to their online store and by giving customers a bundle discount, you can entice them to make additional purchases.

4. Minimum threshold for Free shipping

Implementing a minimum threshold for free shipping is a powerful strategy to boost order size. Prompting customers to reach a specified spending threshold increases their order value and incentivizes larger purchases. 

For example, Amazon attracts customers to explore additional items to qualify for free shipping, elevating their overall purchase amount.

5. Social Proof

Customer ratings, reviews, and user-generated content like testimonials help build trust, encouraging customers to make better purchasing decisions. Showcasing such social proof instills confidence in customers to buy higher-priced products, thereby increasing AOV.

For example, on Airbnb, user ratings and reviews create a sense of trust. The level of confidence that a listing inspires will decide how much a prospective traveler will be ready to spend on the accommodation.

6. Gift cards and Coupons

Incentivizing customers to spend more in order to earn a gift card helps increase AOV. This way, businesses can bring back customers for more purchases while fostering a sense of goodwill. 

Offering discounts encourages an immediate purchase and creates a cycle of increased AOV and customer loyalty. 

7. Loyalty or Membership Schemes

Loyalty or membership programs are a strategic move to raise the AOV while ensuring customer loyalty. By offering points or rewards instead of discounts, businesses foster a relationship where customers later return to the store and redeem them. 

Members who redeem rewards are motivated to spend more to gain more rewards.

For example, Amazon Prime offers members exclusive benefits and discounts, motivating them to choose Amazon for their shopping needs.

8. Super premium options

Super premium options boost AOV by catering to customers seeking exclusive experiences. By offering a premium catalog, stores can tap into niche markets where the average customer is willing to spend more for the products. 

For example, Tesla offers premium electric cars with advanced features, targeting customers seeking top-tier innovation and luxury.

9. Personalized experience

Businesses can now inspect the purchase history of customers to tailor product recommendations based on individual preferences, thereby ensuring a more engaging shopping experience. 

For example, Amazon analyzes previous purchases and browsing history to personalize product suggestions for its customers. 

10. Psychological triggers using images

Clear and enticing images effectively convey the value proposition of products, helping customers visualize owning them. This encourages higher-value purchases contributing to an increased AOV.

For instance, Apple utilizes visually appealing product images to emphasize the premium nature of its offerings and entice its customers.

11. Live customer support

Quickly addressing customer inquiries builds trust and encourages customers to make larger purchases. Responsive customer service provides assurance, instilling confidence that the business is committed to fixing customers’ issues.

Shopify offers live chat support to assist merchants with technical or business-related queries, leading to a smoother experience. Merchants are more likely to explore and invest in additional features or services offered by Shopify, knowing they have immediate assistance if needed. 

12. Exclusive new user discounts

Businesses can now display a coupon code when you first visit their store. This can encourage the first purchase, potentially turning a casual visitor into a customer. The positive initial experience can also prompt higher-value purchases, increasing loyalty and AOV.

For example, Spotify Premium offers a free 30-day trial for first-timers, coaxing them to explore the platform’s content offerings.

13. Purchase-based contests

Launch contests where customers whose order value is higher than a fixed amount stand a chance to win prizes. This will increase AOV and bring about more frequent store visits and purchases.

For example, electronics retailers often run such purchase-based contests to entice customers with the chance to win accessory bundles. 

14. Flexible returns policy

A flexible returns policy will encourage shoppers to take a chance on complementary or higher-end products. 

While inspiring such confidence, it is also essential for customer satisfaction. Displaying your returns policy and being adaptable in the process also encourages repeat business.

Conclusion

In eCommerce, focusing on the average order value is a pivotal strategy for continued growth. It emphasizes the significance of maximizing the value extracted from each customer transaction.

The ability to influence customer behavior and choices directly impacts the overall AOV. Therefore, segmenting customers based on their spending behavior and tailoring strategies accordingly, adds a layer of personalization, enhancing the effectiveness of these tactics.

It is crucial to approach AOV strategically, understanding that not all tactics may yield immediate results. Opting for a systematic approach enables businesses to analyze and adapt their strategies effectively.

Featured image by Growtika on Unsplash

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Undoubtedly, live streaming is taking over the digital space. Business owners are looking for effective ways to connect with their audience in real-time, build strong relationships, and share experiences through authentic content. One of the most prominent challenges they face is a diligent way to engage the targeted market. 

Live streaming has seen explosive growth in recent years. This article will show how you can harness the power of live video streaming for events and product launches. It also offers an exclusive peek behind the scenes. It covers the benefits of practice and provides insight into how live streaming is redefining the future of gatherings. 

What is Live Streaming?

Live streaming is a technology that allows users to broadcast real-time video and audio content over the internet. It enables individuals or organizations to share live events, presentations, performances, or any other type of content with an audience that can watch the stream as it happens, often from anywhere in the world with an internet connection.

According to Maximize Market Research, the global live-streaming market was valued at US$ 47.43 billion in 2022 and is expected to grow at 27% between 2023 and 2029. The market is projected to increase and reach around US$ 252.76 billion by 2029. An internet-enabled device enables users to stream content like events, TV shows, and more. 

Live streaming typically involves capturing video and audio using a camera and microphone, encoding the content into a digital format, and then transmitting it over the internet to a streaming platform or service. Viewers can access the live stream through various devices such as computers, smartphones, tablets, or smart TVs, using compatible software or apps.

One of the key features of live streaming is its immediacy and interactivity. Unlike pre-recorded videos, live streams allow for real-time engagement between the broadcaster and the audience. Viewers can interact with the content creator through live chat, comments, polls, and other interactive features, creating a sense of connection and community.

Live streaming has become increasingly popular across various domains, including entertainment, gaming, education, business, news, and social media. It offers a versatile and powerful tool for sharing experiences, disseminating information, building relationships, and reaching audiences on a global scale.

Benefits of Live Streaming

Live streaming offers a plethora of benefits across various domains, making it a powerful tool for individuals, businesses, and organizations alike. Here are some of the key benefits of live streaming:

Real-time Engagement

Live streaming enables real-time interaction between content creators and their audiences. According to recent studies, 80% of audiences prefer watching live video content from a brand rather than reading a blog, and 82% of people would rather watch a live video from a brand than read a social media post. This preference for live video highlights the importance of real-time engagement in capturing the audience’s attention and fostering a sense of connection.

Live streaming enables viewers to participate in live chat, ask questions, provide feedback, and engage with the content dynamically and interactively. This fosters a sense of connection and community, enhancing the overall viewer experience.

Broad Reach

Live streaming transcends geographical boundaries, allowing content to reach a global audience. With the widespread availability of internet access and compatible devices, people from different locations can tune in to live streams, expanding the reach and impact of the content. Almost 67% of live video viewers are more likely to buy a ticket to a concert or event after watching a live video of that event or a similar one.

Cost-effectiveness

Compared to traditional forms of media production and distribution, live streaming can be a more cost-effective solution. It eliminates the need for expensive equipment and production facilities, as well as the costs associated with physical distribution. With the right setup, content creators can produce high-quality live streams using affordable equipment and streaming platforms.

Immediate Feedback

Live streaming provides instant feedback and metrics that can help content creators gauge audience engagement and response in real time. By monitoring viewer metrics such as viewer count, comments, and reactions, creators can adjust their content and presentation on the fly to better cater to their audience’s preferences and interests.

Authenticity and Transparency

Live streaming offers a platform for authentic and transparent communication. Since live streams are unscripted and unedited, they provide a raw and genuine glimpse into the content creator’s world. This authenticity can foster trust and credibility among viewers, especially in industries where transparency is valued, such as journalism, education, and influencer marketing.

Versatility

Live streaming is a versatile tool that can be used for a wide range of purposes. From entertainment and gaming to education, business, news, and social activism, live streaming can accommodate diverse content formats and objectives. Whether it’s hosting live events, conducting webinars, showcasing products, or broadcasting breaking news, live streaming offers endless possibilities for creative expression and communication.

Monetization Opportunities

Live streaming opens up various monetization opportunities for content creators. Platforms often offer features such as subscription services, pay-per-view events, virtual gifts, and advertising revenue sharing, allowing creators to monetize their content directly or indirectly. 

According to research, 70% of marketers say that live video converts better than any other type of content. Most businesses can leverage live streaming to promote products and services, generate leads, and drive sales.

Archival Value

While live streaming is inherently ephemeral, many platforms offer the option to archive live streams for later viewing. This archival feature extends the lifespan of live content, allowing viewers to access and revisit streams after they’ve ended. Archived live streams can serve as high-quality evergreen content, continuing to attract viewers and generate engagement over time.

How Live Streaming is Redefining the Future of Gatherings?

In the age of digital connectivity, the way we gather and interact has undergone a remarkable transformation. Live streaming, once a novelty, has now become an integral part of how we experience events, from conferences and concerts to weddings and religious ceremonies. As we navigate a world increasingly shaped by technology, it’s worth exploring how live streaming is not just changing the present but redefining the very future of gatherings.

Bridging Physical and Digital Realms

Live streaming has shattered the barriers of physical distance, allowing people from across the globe to participate in events they otherwise couldn’t attend. According to a report by Livestream, 80% of audiences would rather watch live video from a brand than read a blog, and 82% prefer live video to social posts. 

Whether it’s a business conference, a music festival, or a family reunion, live streaming brings the experience directly to viewers’ screens, transcending geographical limitations. This bridging of physical and digital realms creates a more inclusive environment, enabling broader participation and fostering global connections.

Amplifying Reach and Impact

Gone are the days when the success of an event was measured solely by the number of attendees in the venue. Live streaming exponentially expands the reach of gatherings, amplifying their impact beyond the confines of a physical space. A well-executed live stream hosted through an open-source event ticketing system can attract audiences numbering in the thousands or even millions, vastly extending the event’s influence and relevance. 

According to TechJury, live video is expected to account for 13% of all internet traffic by 2022 and 17% by 2023. Whether it’s raising awareness for a cause, promoting a brand, or sharing knowledge, live streaming offers unparalleled potential for engagement and outreach.

Fostering Virtual Communities

In an era marked by social distancing and remote work, live streaming serves as a lifeline for building and sustaining virtual communities. 

From online gaming communities to fitness classes and support groups, live-streaming platforms provide a virtual space where like-minded individuals can come together, interact, and forge meaningful connections. These virtual communities offer a sense of belonging and camaraderie, transcending physical boundaries and enriching the social fabric of our digital world.

Enhancing Accessibility and Inclusivity

Live streaming has emerged as a powerful tool for promoting accessibility and inclusivity in gatherings of all kinds. By offering real-time captioning, sign language interpretation, and other accessibility features, live streams ensure that individuals with disabilities can fully participate in events. 

Moreover, live streaming makes gatherings more accessible to those facing mobility constraints, financial limitations, or other barriers to attendance. According to Statista, the global live-streaming market is projected to reach US$184.3 million by 2028. By prioritizing accessibility, live streaming enables a more diverse and inclusive range of voices to be heard and valued.

Revolutionizing Event Dynamics

The advent of live streaming has revolutionized the dynamics of event planning and execution. 

Organizers now have to consider not only the logistics of hosting a physical gathering but also the technical requirements for live streaming to a global audience. This shift towards hybrid events—combining in-person experiences with virtual components—has spurred innovation in event technology and reshaped traditional event formats. 

From interactive polls and Q&A sessions to virtual networking opportunities, live streaming opens up a myriad of possibilities for engaging attendees and creating memorable experiences.

Conclusion

In an increasingly interconnected world, live streaming is not just a trend but a transformative force shaping the future of gatherings. By breaking down barriers, amplifying reach, fostering communities, promoting accessibility, and revolutionizing event dynamics, live streaming is redefining how we come together, share experiences, and build connections. 

As we embrace the limitless potential of live-streaming technology, the future of gatherings holds the promise of greater inclusivity, engagement, and innovation. Whether you’re tuning in from across the globe or joining in person, the power of live streaming is poised to enrich our lives in ways we’ve only begun to imagine.

Featured image by Kadyn Pierce on Unsplash

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