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It’s time to leverage the community tab for better promotion and engagement to game up your YouTube marketing strategy in 2023. It has many post options that allow you to build stronger relationships with audiences.

YouTube’s community tab lets you create interactive posts, including polls and Q&A. You can also get many insights and ideas for your upcoming videos. Moreover, you can promote your freshly-posted videos in the section.

However, not all channels can use the community tab. Read on to explore more about the community tab on YouTube and how to use it to promote your channel and engage subscribers better.

YouTube’s Community Tab

You can find the Community tab below a channel’s banner, which displaces the Discussion tab. The posting capabilities are the main difference between the Community and Discussion tabs.

In the Discussion tab, creators could only make text-based content and updates. On the flip side, the new Community tab allows creators to create various interactive posts, including images, GIFs, and links.

Many marketers value interactive posts as beneficial content. 77% of them agree that interactive posts have “reusable” value, which results in returning visitors and more exposure. So it’s a sign for you to create interactive posts to improve your YouTube channel performance.

Furthermore, YouTube’s community tab is only accessible for channels with over 10,000 subscribers. Still, verified and unverified channels can use the Community tab as long as they have enough subscribers.

How to Use Community Tab on YouTube

If your brand channel is big enough to roll out YouTube Community, you have more potential to grow your business. It helps you reach a broader audience and promote your content better.

Below, we’ve pieced up some ways to use the Community tab on YouTube. Keep scrolling to explore the details!

#1. Encourage Viewers to Check Out Your Community Tab

The first thing visitors want to do on your channel is to watch videos. You can encourage them to check your community tab in your videos. Mention what they can find and do in your Community segment, like purchasing products, joining a giveaway, etc.

Additionally, you can put your Community link on your video descriptions. This way, viewers can go directly to your channel’s Community tab or specific posts related to the videos. You can improve interactions and engagement with audiences.

#2. Mention Your Intentions

Your Community tab must have clear intentions. You can dedicate one post to mentioning what you want to do on it. One of the ways to mention your purpose is by creating a highlighted post.

Highlighted posts will appear first when someone opens your community tab. You can also greet viewers and mention your brand to build strong relationships with them.

#3. Promote Your Latest Videos

The YouTube community section is great for promoting your channel, including your freshly-out video. You can upload your thumbnail picture and add a few words to encourage people to watch.

Moreover, you can also promote your upcoming events. For instance, if you want to host live streaming, let your subscribers know about it ahead of time. You can create a schedule for your live streaming and promote it on your Community section to gather audiences.

#4. Market Your Products

Not only for promoting your videos, but the Community tab is also a room for selling your products or merchandise. Many YouTube creators promote and sell their merch on the Community section, along with the link where viewers can directly make purchases.

If your brand sells products or services, you can leverage community service to broaden your marketing efforts. You can add branded and keyword-friendly hashtags related to your products.

Your post can even reach non-subscribers. It helps you meet new prospects and get more deals through the community section.

#5. Share Behind-the-Scenes or Sneak Peeks

As mentioned before, the community tab on YouTube is an excellent place to build connections and engagement. You can share any content, including some behind–the–scenes and sneak peek.

Your subscribers may be curious about how you create content or make your products. So, unrevealing the production kitchen can answer their curiosity. Besides, you can tell audiences the quality materials or services you use to make your products.

Furthermore, sneak peeks are a great way to evoke audiences’ attention. You can share a sneak peek video of your upcoming product or event with your subscribers to excite them. By the time you launch your product, service, or event, you’ve already gathered a massive pool of prospects.

#6. Create Polls, Votes, or Q&A

Other than promoting content, you can also create interactive posts for audiences. The best thing about interactive posts is that they get two times more engagement than nom-interactive posts.

That’s why 62% of marketers have used interactive content on social media to gain more engagement. YouTube’s Community tab allows you to easily create polls, votes, and Q&A with their features.

You can create exciting activities by creating polls. Or you can also leverage the feature to find your audience’s preferences. You can bring out some content ideas and ask them to choose which one is preferable.

The Q&A posts even enable you to ask the audience’s opinions on anything. You can ask them about content ideas, product preferences, or even recent topics unrelated to your brand or products. 

#7. Share Images or GIFs 

You can share images or GIFs to have fun with your audiences and maintain their engagement on your channel. Consider sharing informative content related to your niche so your audiences value you as a valuable channel.

You can also approach audiences differently by sharing funny or entertaining content. Funny content helps you pull in more audiences and meet new prospects. Encourage our audiences to leave comments and check out your videos. 

The internet is an endless place to look for funny memes and GIFs. You can even create your own to avoid copyright. In addition, add a catchy description to your post to complete it.

Takeaway

Using the Community tab on your YouTube channel is a potential way to expand your brand. Besides, you can make your channel more interactive with various post options available. The connections between audiences and a brand are crucial to gain long-term benefits. You can raise brand awareness, meet new prospects, increase conversion rates, and more. Lastly, the Community tab helps you boost YouTube metrics to stay ahead of the curve.

The post YouTube Marketing: How to Use the Community Tab to Build Engagement appeared first on noupe.

Did you know that there are more than 500 hours of videos uploaded on YouTube every single minute worldwide? For every content creator or video marketer, this means one thing: it’s a battle for eyeballs out there. 

Coming up with brilliant video content is one thing, making it visible to your target viewers is another. No matter how original and intriguing your video content is when no one finds it– let alone watches it, then what’s the point?

When we talk about making videos that stand out, we talk about video optimization. Most video marketing checklist includes optimization to make sure that all those efforts you’ve spent in the production are paid off.

SEO is a practice for text-based content, multimedia content like video needs to be optimized for search too. In this case, video SEO is strongly linked with YouTube videos– as the platform is the biggest, most popular video-sharing platform, even the largest search engine worldwide. But, of course, you can make videos on other platforms (social media platforms, landing pages, ads) more SEO friendly.

The essence of video SEO itself is not much different from regular SEO. But, since the content format is pretty much different, there are some SEO best practices that you need to consider doing for the more dynamic content format.

Now, the burning question is, “How’s to make my videos more visible on search engines?” Let’s find out!

Video SEO Tip #1. Choose Keyword-Based Video Titles and Descriptions

Search engine crawlers are smart. They understand the language of your content and try to match the keywords properly. Just like regular SEO practices, keywords matter in video SEO practices. Choosing keyword-based video titles and adding the keyword to the video description help search engines understand what the video is all bout– making it much easier for them to decide your video ranking.

A great video title doesn’t only include a keyword, it also:

• Describes your video accurately.
• Use the words and phrases that users enter in search engines to find content like yours.

The handiest way to find the right keyword for your video is through YouTube suggestions. Type a word or phrase relevant to your industry in the search bar and see the suggestions that YouTube offers. Keyword research tools like vidIQ, Tubics, Tuberanker can also help you find potential keywords for the video.

Video SEO Tip #2. Create Customized Thumbnail Images

Along with your video titles, thumbnails are the first thing that your target viewers will see when they find a video. YouTube will present random 3 screenshots to choose from– it also allows you to select a shot of a different moment in the video or upload your own image.

Coming up with your own image can make your videos more engaging to click. This, in return, will increase click-through rates that can tell the algorithm that your video is valuable and worth watching. You can use image-editing software like Canva or Pixlr to create your customized thumbnail.

Here are some quick tips for creating clickable customized video thumbnails.

• Use high-quality images with contrasting colors to capture attention.
• Use a 16:9 aspect ratio.
• Use a consistent design/layout.
• Include a shorter version of your video title.

Video SEO Tip #3. Insert Video Transcripts

Transcripts are usually found in articles and blog posts. They are basically the words that appear below or next to the images. Since search engine bots cannot watch videos, they rely on accompanying text data to index them properly. 

By adding a video transcript, you make it much easier for search engines crawler to “read” what your video is all about. Not to mention you also make the video more accessible for viewers with hearing problems.

You can add transcripts in your videos using different software like TTNMaker or Rev. All you need to do is add the text inside the video’s description and tags and assign the transcript to that text.

Video SEO Tip #4. Make Videos Mobile-Friendly

According to the statistics, videos are 1.5 times watched on mobile devices. Also, 92% of videos watched via mobile are shared with other users. Not to mention that more than 70% of YouTube watch time comes from mobile devices. These staggering numbers show that making videos mobile-friendly is essential.

Mobile-friendly videos are videos that can be accessed by mobile users without any hassle; they have no problem with visuals, they can understand the audio, and they can see any texts that are included. It’s pretty much about making your videos fit in the smaller screen size of the given device.

Here are two of the most important tips to make your videos more accessible for mobile users:

• Include closed captions (CC) to keep the viewer engaged regardless of their access to audio.
• Use large text so that viewers can clearly read your message. 

Video SEO Tip #5. Pay Attention to the Video File Name

It’s very important that you choose the right file name for your videos. The file name is the name that appears in your computer/device’s directory structure. Some of us are getting so used to naming the video with random titles, like “video 001-edit” or even longer, more “specific” ones like “video_project_35_revised_2.” How does it have something to do with video optimization, though?

A descriptive video file name helps boost the relevance signal that a video is relevant to the user’s query. It helps the search engine to determine that the video is an appropriate match for a given search query. 

Therefore, it’s better to name your videos with words that describe the image. For example, if you create a cryptocurrency video, try to rename your file to something like “best_cryptocurrency_to_invest_in.” You can also use the keyword for the name of the video file.

Video SEO Tip #6. Make the Video Shareable

Remember when you were told that the most important thing for a video is its reach? If a user can’t watch your video on a platform or device that it’s available on, then it’s basically useless for them. 

That’s why you need to make sure that your video is accessible on all major platforms. The more you share the video across different platforms, the higher your chances to expand your reach and boosting click-through rates. 

The most common platforms that your videos are going to be played on are YouTube, Facebook, and Dailymotion.

Wrapping Up

Video SEO might sound like a backbreaking job, but it’s a powerful way to make your video content stand out from the sea of content. Well-optimized videos do not only bring you a good ranking– and your company gains not only visibility but also the authority in your business segment.

The post Video SEO: Maximizing Your Visibility On Search appeared first on noupe.