BlogmyQuery – BMQ

Providing a straightforward, intuitive user experience (UX) is key to the success of your blog, e-commerce site, or online journal. Without a clear sense of direction, users will turn to alternatives and your bounce rate will skyrocket. 

You can improve your UX dramatically by optimizing your website’s navigation standards based on consumer behavior. You can use consumer data to track bounce and trace the customer journey from the landing page to the exit page. 

You may need to complete a UX audit to get a more accurate understanding of consumer behavior. A UX audit will assess factors like accessibility, mobile formatting, and broken links on your site and improve your website’s navigation standards. 

Ethically Obtaining Consumer Data

Data collection is a hot topic in website design. You need accurate data to ensure that your site is operating optimally, but you can’t overreach and infringe on consumers’ privacy. 

In reality, most website designers and administrators end up collecting more data than they need or can reasonably use. This can be an issue if you experience a data breach or if you have a security flaw. Assess your current data collection strategy, and ask yourself the following: 

• Is the data you’ve collected personally identifiable? 
• Would you be liable if the data fell into the wrong hands? 
• Do you have a reasonable need to use the data? 
• Are you transparent about the data you are collecting? 

Answering these questions will give you a sense of whether or not your current data collection strategy is ethical. It may also make your strategy more efficient, as you’ll cut down on unnecessary or unusable data that is slowing down your decision-making process. 

Interpreting Consumer Data

Using the consumer data that you’ve obtained ethically is key to optimizing your website’s navigation standards. However, many marketing departments and website administrators don’t fully understand how to improve navigation based on consumer behavior data. 

You can start website navigation analysis by tracking and recording inbound traffic sources. Starting with traffic sources allows you to estimate the effectiveness of your SEO strategy and will give you an idea of who, exactly, is making it to your website. 

Filter your search results to remove “fake” traffic, and refine your search to learn more about the folks who make it to your site. Being thorough at this stage will save you time in the future, as you’ll know if consumers coming from social sites are bouncing once they see information like prices, or whether there’s an issue in your navigation menus that is preventing pay-per-click users from finding the information they are looking for. 

Once you’ve filtered users and understood your consumers, it’s time to track and navigate the consumer journey through your site. 

Tracing Consumer Journey

You can increase the accuracy of your consumer journey by creating journey maps for your website. A journey map will identify things like: 

• Consumer touchpoints: where do consumers first encounter your brand? 
• Consumer pain points: what stops consumers from converting? 
• Desired actions: how do you want your consumers to navigate your pages? 

A detailed journey map will identify the navigation that your ideal user will take and help you spot moments when users deviate from the course you set them on. 

You can assess your consumer’s actual journey using Google Analytics (GA4). Use GA4 to assess path exploration using the “explore” panel on the GA4 homepage. This will allow you to see the actual pathways that real users have taken to land on your pages. 

Filter these results as many times as you need to assess the effectiveness of your pages. Combine these insights with things like the length of the user’s session and the bounce rate of certain pages. If you find that some pages have high bounce rates or an excessively long “dwell time”, you likely have a problem with your navigation standards. 

If the results of your pathway exploration assessment are concerning, you need to complete a general UX audit. 

General UX Audit

A general UX audit can transform your site structure and optimize your consumer journey. Start by assessing your current UX standards and compare them to the established navigation best practices: 

• Consistent: Can users utilize the same buttons and tabs to find their way through your site? 
• Visible: Are symbols accompanied by text? Can users quickly find the menu page or drop-down? 
• Flexible: Do you account for a reasonable range of consumer preferences? Can users quickly retrace their steps if needed? 
• Concise: Do you utilize too many “mega menus”? Is there a better way to present navigation options? 

An audit of your current navigation principles shouldn’t take too long. You already have the hard data that points toward problem pages, so you can find the issue and experiment with different ways to present navigation options. 

Once you’ve assessed your navigation options, complete an audit of your site structure. Highly hierarchical sites are suboptimal from a UX and SEO perspective. While categorization is useful, strict hierarchies can produce silos and isolate some pages from the rest of your site. Try connecting silos with horizontal linking that helps users find the information they need. 

Accessibility 

Accessibility is essential for website design and maintenance today. Millions of users have some form of disability that changes the way they interact with your website. This means that cherishing accessibility can lead to a higher ROI on your web development spend and improve your brand image.

When auditing your website navigation for accessibility, consider the following: 

• Does anchor text accurately describe the linked content?
• Do you have suitable title tags on each page? 
• Can your entire site be navigated with a keyboard? Do you have “mouse traps”?
• Are your buttons suitably descriptive and screen-reader friendly? 

Creating an accessible website will help improve your navigation metrics and ensure that all users can interact with your content in the way it is designed. 

Mobile Formatting 

Mobile formatting can be a real headache for website designers and administrators. Mobile sites have a limited amount of space to use, and you don’t want navigation menus to take up the entire page. 

Providing an intuitive, user-friendly mobile experience is imperative. When designing a mobile site, try to minimize the amount of scrolling and typing users have to do. Repetitive scrolling can cause mobile users significant pain and lead to inflammation and swelling in users’ thumbs and fingers. 

Give mobile users a better UX by utilizing classic mobile site design options like the “hamburger” menu icon and adding text-with-icon buttons so mobile users can see the information that they want to access. 

Conclusion

You can use consumer data to trace your customer journey and identify issues. Use key insights like bounce rate and dwell time to identify areas of concern. When revamping your site, stick with classic options like the “hamburger” menu icon and ensure all your navigation tools are fully accessible.

The post Optimizing Your Website’s Navigation Standards Based on Consumer Behavior appeared first on noupe.

Digital marketing continues to be one of the primary forms of consumer outreach. Its methods, such as websites, certainly tend to be more accessible to a wider range of businesses than many analog methods. Even small enterprises have the ability to reach a genuinely global audience without decimating their budgets. Not to mention that brands can now create impactful video and textual content without seeking out relationships with television networks or publishers. 

But does this mean that traditional marketing should be discarded as irrelevant? Far from it. Both digital and analog practices have important roles to play in the current landscape. Even when traditional tools aren’t appropriate, the methods and ideas behind them can help make digital practices more effective.

Let’s dive a little deeper into this idea by exploring what digital marketing still has to learn from traditional approaches. How can you utilize this knowledge effectively in your campaigns?

Recognize the Differences

The first step is to gain a better understanding of what separates these approaches to advertising. When marketers assume false equivalencies between traditional and digital marketing methods this prevents either from being effective tools. For instance, thinking of search engine optimization (SEO) as just another form of billboard is both inaccurate and unhelpful. While both can be used to raise visibility, they each have different roles in achieving this. SEO is more akin to improving statistics in a way that demonstrates to search algorithms that your marketing materials present value to searchers. While a billboard is a static brand statement that is intended to immediately grab attention.

Learning about the key differences between these marketing methods isn’t just about selecting the right tools for your campaigns. It also helps you to embrace these variations in ways that benefit your strategies. It also empowers you to truly understand what aspects of traditional marketing you should aim to transfer into your digital approach wherever possible.

Make Meaningful Connections

The first and perhaps most important thing digital marketers can learn from traditional efforts is the focus on building meaningful connections. Too often, digital marketing is aimed at gaining engagement from as wide an audience spread as possible. Unfortunately, the methods and tools used to achieve this forgo the genuine human connection that is so often found in analog marketing.

If you think about it, traditional marketing can’t rely on the potential for consumers to revisit content later or bookmark pages. It has to gain the trust and enthusiasm of audiences in a short space of time. As a result, traditional marketers tend to lean into messaging and tools that enhance the recipient’s emotional connection to the brand. This can often be made more meaningful by traditional tools that are more physically integrated into the audience’s lives, like their daily newspapers or the billboards they drive past every day on their commute to work.

Digital marketing really needs to gain a better handle on forging those meaningful connections. Videos and podcasts can be informative while also utilizing audiovisual elements that induce positive emotional responses. When digital marketers partner with influencers, they should prioritize those with more than a surface role in their followers’ lives.

Focus Locally

Among the key differences between digital and traditional marketing is the potential reach. Purely online campaigns have the advantage of the potential to connect with a global audience. There are certainly opportunities for global campaigns with analog tools, but these tend to be more expensive and a little unwieldy. As such, traditional marketing practices usually have a far more localized focus.

This localization doesn’t necessarily mean traditional marketing is inferior. In many cases, it allows marketers to make more relevant and impactful pitches to consumers. When brands reach out to customers in limited geographical areas, the content and visuals can be tailored to the preferences of local demographics. Sponsorship of local teams and events can also mean the brand gains invaluable community recognition that wouldn’t usually be achieved through social media marketing.  

There is starting to be greater recognition of the importance of this approach, with localized SEO becoming more prevalent. Nevertheless, this still focuses on search engine rankings and discovery. Digital marketers need to learn from traditional marketers’ approaches to gaining footholds in communities. This could certainly involve performing outreach to online groups or subcultures or partnering with live-streamed events like esports tournaments.

Incorporate Analog Approaches

The differences between digital and traditional methods should be recognized and embraced. However, it’s always worth exploring whether there are elements of analog approaches that can be directly transplanted into digital tools. After all, there are certain traditional methods that continue to be effective despite rising digital dominance. Delivering the substance of traditional marketing in a digital manner can help brands gain the best of both worlds. 

It’s important to be mindful in your approach here, as not every tool is suitable for this kind of digital transference. One analog method that is worth exploring in digital realism is the sales mail-out. Analog direct mail is most effective when it provides recipients with personalized value. This often involves coupons based on consumers’ purchases or information in an area of niche interest. Therefore, your email marketing campaigns shouldn’t just introduce your company and provide a call to action. Offer value via sales emails by including a piece of informative or entertaining digital content or a unique discount code for their preferred products.

Conclusion

As a digital marketer, it is vital not to dismiss traditional efforts as irrelevant. While some of the tools are different, this doesn’t mean the methods and intentions can’t still be useful. The first step should always be to gain a better understanding of the differences between each to avoid making unhelpful false equivalencies. Digital marketers must find ways to enhance the emotional value of their content to make similar meaningful connections to traditional counterparts. By the same token, having a more local digital focus can bring brands closer to communities. Not all analog practices can make a good transition to the digital landscape. Nevertheless, marketers should take the time to explore the opportunities and ideas traditional approaches offer.

The post What Digital Marketing has to Learn from more Traditional Efforts appeared first on noupe.

Business owners have access to many tools that are vital to their success, data being one of them. Data can be precious to a business that knows how to collect, analyze, and use it. 

Staying on top of your company’s data protocols is also essential. You must continuously update and adapt your rules and procedures for handling data to your business’s evolution. Doing so will give your company an advantage in various ways. Let’s explore this further. 

Provide Better Security for Company and Customer Data 

Regularly revising your company’s data protocols is critical to ensure you always provide the best security for your business and customer data. Outdated data protocols can lead to serious data breaches and security issues. 

For example, when employees aren’t following your most recent procedures to secure data, they’re more vulnerable to scams like phishing. 

Phishing is a cybercrime that involves being contacted by someone who seems legitimate via email, phone, or text message. They aim to get you to give them confidential information like business account numbers or your customers’ personal information. 

If you aren’t following the most up-to-date data security protocols, you open yourself, your customers, and your company up to phishing and other scams that could cause serious harm. 

Leverage Modern Data Analytics Tools 

When you consistently review your company’s data protocols, you may find that you need better tools at some point. You’ll have opportunities to bring in modern data analytics tools that can take your collection and analysis processes to the next level. 

For example, analytic process automation (APA) can drastically improve the efficiency of your collection process and how you use the data you gather. However, as powerful as data can be for a business, too much of it can leave teams unsure of how to proceed. 

APA technology can take those large datasets, analyze them for prescriptive and predictive insights, translate those insights into tangible actions, and share them with the appropriate team members. 

Neglecting to revise policies and procedures for your data won’t allow you to leverage modern data analytics tools that can collect and house information critical to the success of your team and company. 

Standardize Your Data Collection Process 

One of the biggest mistakes companies make is not having a standardized process for data collection. They just implement analytics tools and collect as much data as possible without any real direction after gathering it. 

As a result, these companies aren’t collecting the data they need, nor are they putting whatever they gather to good use, keeping them a step behind their biggest competition.  

Regularly revising data protocols can help you refine your process for collecting data so that it’s done in an organized, productive way. 

Improve Your Use of Data 

In addition to standardizing your collection process, bettering your company’s data protocols can help you improve your use of data. Collecting valuable data is only part of the responsibility. 

The other, and maybe the most critical part, is how you analyze and use that data to better your business. When you review and revise your data protocols, you should be looking at the effectiveness of your analysis process as well as your utilization procedures. 

Doing this often allows you to constantly refine:

1. How you pull meaningful insights from the information you collect;
2. How you turn those insights into tangible actions that move your business forward.

Enhance Your Marketing and Sales Campaigns 

Two departments that rely heavily on data are marketing and sales. Both departments use data to understand customers better and create campaigns tailored to who they are and how they behave. 

The more personalized your marketing and sales campaigns are, the more likely they will resonate with your customers and drive conversions. However, the continued effectiveness of your marketing and sales campaigns relies on revising your company’s data protocols often. 

Managing and adjusting your data protocols ensures you always collect the most accurate, useful data. It ensures you’re studying it effectively. Revising your protocols also formalizes how you use data in marketing and sales, so the experience is consistent for your customers. 

Define Guidelines for Data Classification 

How you classify your data is essential for all of your departments. If each department organizes data in different ways, chaos and confusion are pretty much guaranteed. Silos will form, and your teams’ won’t share data effectively, let alone understand and use it. And the customer experience will suffer because of it. 

Reviewing your data protocols ensures everyone in your company follows the most up-to-date data classification guidelines. No matter their department, your employees will be on the same page about where data belongs and why.

Create a More Cohesive and Collaborative Team 

One of the most significant benefits of regularly revising your data protocols is creating a more cohesive and collaborative team rooted in digital culture and data. 

Every department uses data in some way. But you don’t want each person to handle data in their own way because it’ll lead to a disjointed workflow and inefficient data collection, analysis, and use. 

On the other hand, when you give your team data best practices to abide by, you can develop a more cohesive operation. Consistently revising your protocols will ensure your team knows the following:

• How to identify the most valuable data to collect;
• What to do once they gather data;
• Best practices for examining data for meaningful insights;
• Whom to contact for help with data;
• Steps to take to turn insights into actions.

Keep your team cohesive, collaborative, and productive by establishing guidelines for data use in your company and constantly adjusting them to better fit how your team works.  

Stay in Line With Laws and Regulations 

Data collection and analysis are becoming more conventional practices in the business world. However, that doesn’t mean companies can just collect whatever data they want whenever they want. 

There are laws and regulations that dictate how companies can collect data and what kind of information they can gather about their customers. Neglecting these laws and regulations can cost you financially and stain your business reputation. 

Regularly revising your company’s data protocols can help you stay in line with laws and regulations. This ensures you’re collecting and using data ethically in your company, which is especially important if you’re in a high-risk or highly regulated industry. 

Conclusion 

Regularly revising your company’s data protocols is crucial for many reasons. Data will become an even more powerful tool for businesses as time goes on. So, make sure you’re adjusting your protocols consistently to ensure data’s influence on your business is meaningful. 

The post The Importance of Regularly Revising your Company’s Data Protocols appeared first on noupe.

A well-designed website is an incredibly important aspect of any business. Think of your website as your home base. It’s where most of your customers go to get information about your brand and what you offer. So if you don’t have a good website, it can deter customers and result in fewer conversions and sales. 

As the website is so critical, however, it can often become a point of frustration for many businesses. Getting your website just right can take time, and it can be overwhelming if you don’t know where to start or aren’t having any success. 

There are many aspects of web design, and knowing which areas to focus on throughout the process can be challenging, as there is no one right way to go about it. Is functionality more important? Aesthetics? User experience? Security?

These are all reasonable things to worry about when you are trying to design a new website. But the answer can vary depending on your brand and your company’s specific needs or goals. 

Below, we’ll explore the different elements of web design to help you understand what they are and which ones might be a priority over others, depending on your brand.  

The first step in deciding your web design priorities is to go through all the different elements and think about them in terms of your company’s specific needs and goals. The web design process can be different for every brand, so just because one company does it one way does not mean you should do the same. 

For some, the user experience might be the most important element of web design, for others, it might be cybersecurity. In the end, all of the below elements are important and should be included, but when you are just starting out, and perhaps don’t have the time or money to focus on them all, it’s helpful to identify each one to determine what is most important for your business’s specific needs. 

Brand Awareness

If you are a new business, brand awareness should be one of your top priorities. You need people to know about your brand in the first place before they will even go looking for your website. Once they do get to your website, your brand identity should be clear and easy to recognize. 

Focusing on establishing your brand identity through brand awareness will help you connect with people so they will remember you. In doing this, you will start to establish a new customer base, and those customers will become more loyal to your brand and recommend you to others. 

Think of brand identity as your first impression. If you leave a bad first impression, you aren’t going to attract any customers to your new business, but if you leave a good first impression, you will more quickly establish yourself as a brand to keep an eye on, which means you will grow your customer base and start making sales. 

So good branding is key when designing your website as a new business. This means having an appealing logo, a good brand story that tells customers who you are and what you value, and other memorable brand elements and aesthetics, such as appealing and recognizable color schemes and imagery. 

User Experience

If your company heavily relies on pleasing your customers, as most should, user experience should be one of your top priorities. Customer-focused businesses tend to have more success because they put the effort into prioritizing their customer’s wants and needs. The more you show your customers that you care about them and their experience, rather than seeing them as dollar signs, the more likely you are to have success growing your business. 

So, if you are a B2C business, user experience (UX) design is essential. B2B businesses should also have good UX design, but it is even more crucial when you are B2C and trying to appeal to large customer bases, as 50% of consumers believe that UX affects their opinion of a business. 

You can create a better user experience by following these steps: 

1. Understand who your target customer is — You can do this by creating a customer persona — essentially a description summary of most of your customer’s demographics. This can include their age, identity, experiences, and even their location. 
2. Identify the problem —  Listen to your customers. They may typically encounter a common problem among your site or other sites during their purchasing process. You can gain this data through surveys or other customer service queries.
3. Solve the problem — Once you find out what common issues your target customers experience, brainstorm ideas on how your business or your site’s features can solve that problem. 

All of this indicates that UX design is often primarily about function. It’s about designing a website that is providing the best experience possible for your customers by solving their problems and giving them what they need.

So, if you are an e-commerce business, for example, how easy and satisfactory your website’s shopping and checkout process plays a significant role in the overall customer experience. In this case, your UX design should focus on making it easy for your customers to find the products they are looking for and checkout without running into any major issues. 

SEO

SEO, or search engine optimization, is technically important for all businesses. Optimizing your content will ensure you rank higher in Google search results, which means you will drive more traffic to your website and, thus, be more likely to increase conversions and sales.

If you are a unique business that is offering something that most others are not, then you can likely get away with putting SEO on the back burner. However, if you have a lot of competitors that offer similar products or services, SEO should be a priority. 

If a customer is looking for lawnmowers, for example, and they do a simple Google search for lawnmowers, there are likely a ton of websites that will pop up in the search results. So if you sell lawnmowers, you want to prioritize SEO to make sure your website ranks higher in search results; otherwise, competitors might constantly beat you to the punch. 

If you sell something more unique, however, like knitted hats for dogs, there are potentially not as many other businesses that sell the same thing. So if someone is searching for dog hats or knitted dog hats, your website might automatically show up higher in search results without SEO because there aren’t many other options out there. 

Cybersecurity

Ensuring the data on your website is secure is always a wise decision if you want to avoid cyber attacks — but some businesses should worry about this more than others. FinTech companies, for example, that deal with a lot of sensitive data should make cybersecurity a priority. 

B2B companies, as well, that deal with major clients that expect them to keep their information private and secure should also focus on quality website security. Essentially any company that keeps a lot of sensitive data on their website, or asks for client information through online forms, should be prioritizing the safety and security of their clients and their company. 

Wrapping Up

There are numerous other things that your business might want to consider when building a new website, but brand awareness and design, UX design, SEO, and cybersecurity are four of the primary elements of web design that tend to matter most. So it’s important to take a close look at these four things to determine which ones should be a priority. Once you get the most important elements out of the way, you can start to work on the rest of your web design as time and budget allows. 

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Increased awareness of social issues means that accessible marketing is more important today than ever before. Without accessible marketing, your company will lose out on engagement and will seem out of touch compared to more accessible competitors. 

But creating accessible marketing can be confusing at first. Fortunately, there are plenty of tools and resources to ensure that your next marketing campaign is accessible to everybody, regardless of their particular way of experiencing the world and your marketing content. 

What is Accessible Marketing?

Accessible marketing ensures that everyone can interact with your content and learn about your product or service without undue strain or effort on their part. 

According to the National Center for Deaf-Blindness, accessibility ensures “all people can perceive, understand, navigate, and interact with electronic information and be active, contributing members of the digital world.” This means your digital content should be tailored to serve everyone, regardless of “visual, auditory, physical, speech, cognitive, and neurological disabilities.”

Being accessible sounds straightforward, but many businesses run into issues when creating accessible content. Few marketers have received formal training in accessibility, even though it is a key feature in good customer experience (CX) and e-commerce marketing. This is a major issue as e-commerce marketing should promote greater traffic, drive a higher conversion rate, and give all existing customers a great CX.

If your marketing content or website is inaccessible, folks will turn to competitors who offer a better experience and account for differences in sight, hearing, physical abilities, or cognitive and neurological disabilities.  

Fortunately, there are plenty of examples to follow when attempting to improve the accessibility of your own company marketing materials. These include things like: 

• Ensuring content is formatted so screen readers can turn all text to speech without issues
• Using descriptions for all anchor text to improve the effectiveness of braille readers
• Ensuring there is enough contrast between text and background color
• Including relevant alt-text for all images you use
• Supporting keyboard navigation to help users who cannot use a mouse

These examples are just the tip of the iceberg when it comes to accessible marketing. However, taking a few simple steps can lead to far greater reach and engagement with your digital content. 

Benefits of Accessible Marketing

Accessibility has been an afterthought in marketing for years. Most designers and web engineers favor flashy design over usability and disregard the experience that folks with a disability have when interacting with their marketing materials. 

Fortunately, this paradigm is starting to change as marketing managers realize they are losing out on revenue and harming their brand image with inaccessible content. 

Reach and Engagement 

According to data collected by the World Health Organization, 15% of the world’s population live with a disability of some kind. While some disabilities do not require reasonable accommodations for online users, many do. By accounting for these users, you can expect to gain greater reach and engagement. 

Gaining reach and engagement is particularly important if you are targeting growth in a sector that caters to folks with a disability. 

For example, if you are running a campaign for a new range of low-intensity lighting for neurodivergent people, then you absolutely must account for differences in experience between folks who live with things like dyslexia, autism, or ADHD. Folks who are neurodivergent process information and interact with the world differently from neurotypical people. This means your marketing content needs to account for differences in experience to foster greater engagement with your audience. 

Feedback

Receiving feedback from folks who live with a disability is important for your business’s long-term success. However, gathering feedback from folks with a disability is typically challenging as physical and digital infrastructure prevents their voice from being heard. 

You can gather much-needed feedback from folks with disabilities by tailoring all of your marketing to accessibility. This might include specific redirects to accessible surveys for folks who live with visual impairments or improved navigation options on your “contact us” forms. 

Gaining feedback from folks who have disabilities ensures that your brand moves in the right direction while avoiding accidental exclusions on your website. 

Brand Image

Running accessible marketing campaigns is the right thing to do — it also boosts your brand image. 

Consumers today are savvier and more socially conscious than ever before. This means that many users can spot inaccessible content and won’t be shy about their criticism. You can preempt this by actively creating branded content that is outwardly accessible and cherishes a range of user experiences. 

Creating intentionally accessible marketing materials is something that major brands already do well. Brands like Apple have championed accessibility for years, and actively promote usability with features like VoiceOver and their Braille display. This lends major credibility to CEO Tim Cook’s statement “When we work on making our devices accessible by the blind I don’t consider the bloody ROI.”

You can make an equally strong statement with your own marketing materials and create a brand image that promotes inclusion and accessibility. 

Accessible Marketing Plans

The benefits of creating accessible marketing content far outweigh the potential challenges. However, creating accessible content takes more than goodwill and some elbow grease. You need to complete a full accessibility audit and change the way you operate to ensure that accessibility is a foundational element of your marketing plan. 

You can complete an accessibility audit by tweaking design thinking in data-driven marketing. Design thinking forces you to imagine your user from a range of perspectives. This requires you to educate yourself and use empathy to consider the changes you want to make. You can experiment by simulating users who may face particular challenges like low-vision or neurodivergence when using your site. 

Once you’ve identified and implemented areas for improvement, you should open up a space for accessibility-specific queries and complaints. Accessibility-related queries and complaints should be easily located on your site map and provide a range of user-friendly data collection methods. Collecting data in this way will help identify further areas for improvement and ensure that you stay up to date with new technology and best practices.   

Conclusion

Taking a progressive approach to accessible marketing is the right thing to do. It ensures that everyone has an equitable experience while surfing the web and engaging with branded content. Accessible marketing also gives you greater reach and engagement, as previously excluded audiences can now provide feedback and spread the word about your business online.

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