BlogmyQuery – BMQ

Content syndication is the process of distributing content to third-party websites and other publishers to increase its exposure.

This article will discuss content syndication in more detail, how it works, and the benefits of using this technique. We’ll also share some tips for setting up a successful content syndication campaign.

What Is Content Syndication And Why Should You Consider It?

Content syndication involves taking an existing piece of content, such as a blog post, article, or video, and publishing it on another website with a link back to the source. This way, even if readers don’t visit your website directly, they may still be exposed to your content through syndicated sources. When done correctly, content syndication can help you reach new audiences and boost brand awareness.

As content marketing becomes increasingly competitive, you must be creative in distributing content. Content syndication can help make your content stand out and reach a broader audience. It’s an effective way to drive more traffic to your website without needing paid advertising.

The Benefits Of Content Syndication

Here are the benefits of content syndication.

• Reach a Wider Audience: By distributing your content on third-party websites, more people will have access to your content. This distribution will potentially lead to increased website visitors and conversions.
• Increase Brand Visibility and SEO Rankings: Syndicating your content on authoritative websites can help boost your brand visibility and search engine rankings. High-authority sites are more frequently crawled by search engines, leading to better placement in the SERPs (search engine results pages).
• Generate More Leads and Sales: As your content is exposed to a broader audience, you can generate more leads and sales. Since the content you’re syndicating is already high-quality and engaging, it will be more likely to convert visitors into customers. Keeping the proper criteria of what good content is in mind can help you create content that has the potential to generate more leads and sales.
• Cost-Effective Promotion: Syndicating your content is a practical yet cost-effective way to promote it. Unlike other forms of promotion, such as paid advertising, content syndication does not require any upfront costs and can still be highly successful in driving targeted traffic to your website.

Types Of Content That Can Be Syndicated

Not all content holds the same potential for syndication. Here are four types of content that can be effectively syndicated to drive more traffic and conversions:

• Blog Posts: Syndicating a blog post is an effective way to get your content in front of more people. Ensure you create well-written, high-quality posts with compelling headlines, images, and engaging content. After publishing an article, use this blog checklist to optimize everything for maximum visibility.
• Videos: Video content can be highly effective in driving conversions as it captures people’s attention and engages them more quickly than text-based content. Make sure you create high-quality videos with compelling visuals and audio. Also, using the best video generators can ensure your videos appeal to the right audience.
• Infographics: Infographics are a great way to showcase data or statistics in an easily digestible format. Make sure you create eye-catching designs that contain accurate information and valuable insights. Additionally, include a call-to-action that directs viewers back to your website.
• White Papers and Ebooks: Whitepapers and ebooks are great resources for sharing in-depth information about a particular subject matter. When creating these products, focus on creating original content with valuable insights that will benefit readers.

How To Create A Successful Content Syndication Strategy

Now that we’ve covered the basics let’s dive into how to create a successful content syndication strategy.

Set Objectives

Before you begin your content syndication journey, you must set clear objectives for what you want to achieve with it. Are you looking to increase brand visibility or drive more traffic? Setting objectives will help guide the rest of your strategy and ensure that everything is working towards a common goal.

Identify Targets & Outlets

After setting your goals and objectives, start by researching potential content outlets and decide which would be most beneficial for reaching your target audience. You can also consider leveraging influencer marketing if appropriate, as this can have an even greater reach than traditional content syndication methods.

Research Your Competitors’ Activity

Research your competition’s syndication efforts to understand what strategies are working for them and how you can differentiate yourself. This will also help you identify potential opportunities you may have overlooked.

Create Quality Content And Add Your Own Angle

Once you’ve identified the outlets, start creating high-quality content tailored explicitly toward your audience. Ensure each piece of content contains unique insights created in your voice. In addition, add a clear call to action so viewers can easily find more information or take further action on your website.

Measure Performance and Optimize the Strategy

As part of your strategy, track performance metrics such as engagement rates, impressions, and clicks. This will help you identify areas to improve and refine your system over time. 

Best Practices For Measuring Success With Your Content Syndication Efforts

Measuring the success of your content syndication efforts is an essential step in refining and optimizing your strategy. Here are some best practices to help you measure a successful campaign:

• Analyze Traffic: Monitor how many people view each piece of content and where they’re coming from. You can better understand which outlets drive more visitors to your site by tracking website traffic.
• Monitor Engagement: Pay attention to social media metrics such as likes, shares, comments, and retweets. While these metrics aren’t the most conclusive, they can still indicate how well a particular piece of content resonates with readers.
• Track Conversions: Track any conversions that occur as a result of the syndicated content. This could include newsletter sign-ups, downloads of whitepapers or ebooks, or any other actions on your website resulting from the content syndication efforts. A workforce software like Monday with advanced reporting capabilities can help you keep track of these metrics more efficiently and accurately.
• Measure Brand Awareness and Perception: Keep an eye on how your brand is performing regarding reputation and sentiment by monitoring industry forums, reviews, comments, and mentions on social media, etc. This will give you a better idea of how the content syndication efforts affect how people perceive your brand.

Getting The Most Out Of Your Content Syndication Efforts 

Here are some final tips to help you get the most out of your content syndication efforts:

• Do Not Sacrifice Quality: Quality should always come first when it comes to content syndication – make sure each piece of content is tailored towards the audience of the outlet hosting it and contains unique insights with a clear call-to-action at the end.
• Leverage Existing Relationships: Reach out to outlets with which you already have a relationship. This will make it easier for them to accept your content and may even result in them giving it preferential treatment.
• Balance Paid and Organic Content Syndication Strategies: While paid syndication can help you reach new audiences quickly, organic syndication is still essential for long-term success. Try to strike a balance between the two, so you get the most out of both strategies.

Conclusion

Content syndication is an effective way to reach larger audiences and increase brand exposure. By tracking your results and optimizing your content syndication strategy, you can maximize the impact of your efforts and ensure that you’re getting the most out of every piece of content.

Featured Image by Zen Chung on Pexels

The post Content Syndication: What It Is & How to Do It Successfully appeared first on noupe.

It’s no secret that women are in the minority when it comes to the sales industry. As the industry continues to evolve and customers become more diverse, having a range of voices in leadership can make the difference between success and failure. With more than 58% of salespeople being male, it’s more important than ever to focus on recruiting and retaining women in sales leadership roles. This article will cover how to attract, recruit and retain more women sales leaders.

Here are some steps you can take to help recruit and retain more women in sales leadership roles.

Identify the qualities of a successful female sales leader

Knowing what you’re looking for and what end goals you have is the start of anything in life and recruiting saleswomen is no different.

That said, a successful female sales leader is, first and foremost, an excellent communicator. She can listen intently to her customers, understand their needs and effectively articulate how her product or service can meet those needs. She can engage with stakeholders at all levels of the organization, including executives, and create a level of trust and mutual understanding.

Second, a successful female sales leader is highly organized and detail-oriented. She understands the importance of tracking progress against targets, as well as staying on top of crucial customer activities to ensure success. Her organizational skills help her prioritize tasks and use resources efficiently while managing multiple projects simultaneously.

Lastly, a successful female sales leader is driven by results. She sets challenging yet achievable goals for herself and works hard to exceed them whenever possible. Her commitment to meeting objectives demonstrates her capability and dedication to achieving success in her role within the organization. In addition, she has an eye for spotting opportunities that could benefit the company’s bottom line and a passion for exceeding customer expectations wherever possible.

Create an attractive job description to attract potential candidates

Helping women understand that sales is a viable career option require an attractive job description that speaks to their needs. Consider highlighting the ability to work remotely or flexibly, as well as the potential for advancement and growth within the organization.

Draw attention to essential qualities and skills required for success in sales. Make sure to emphasize those that apply specifically to female candidates, such as communication, organization, and drive toward results. Emphasize team culture, collaboration opportunities, and other perks that could appeal to women, such as childcare support or mentorship programs. Be sure also to include salary expectations if possible so potential candidates can accurately gauge their suitability for the role before applying.

For example, imagine you are considering a position for a sales representative selling Magento website support. While this is usually a position that men tend to dominate, making the job description more attractive for women can be done by emphasizing that this type of site support is a rapidly growing field with plenty of opportunities for professional growth. 

You could also highlight that the position requires excellent communication and organizational skills and that the employee would directly impact customer satisfaction. Additionally, you could emphasize the potential for career advancement within the organization due to satisfactory performance in the role.

As a woman, such a job description would be much more attractive than a bland listing that doesn’t address the above.

Utilize social media platforms and your company’s blog to promote your open positions

One of the most effective ways to increase the number of candidates for sales leadership positions is to utilize social media platforms. Posting open roles on LinkedIn, Twitter, and Facebook can be a great way to attract potential candidates with the skills, experience, and drive needed for success in sales leadership.

When promoting open positions on these platforms, it’s essential to include more details and facts than you would in a traditional job posting. This will help to create higher semantic richness, making it easier for potential candidates to understand the role better. 

Using photos of successful female team members in similar roles can help further reinforce your commitment to creating greater diversity within your organization.

Another great way to leverage social media platforms is by highlighting relevant industry news and trends which directly relate to the open positions. This helps demonstrate that your organization is keeping up with industry developments and provides prospective candidates with valuable insight into how their role will impact the business beyond just meeting targets or increasing revenue.

If you haven’t yet started a blog for your company, now can be a great time to do so. Creating blog posts about success stories of female sales leaders in your organization is one way to inspire more women to consider this career path.

If you’re unsure what to post on your blog, consider sharing the stories of female sales leaders in your organization or other industry-leading organizations. Highlighting how these women have become successful in their roles and what advice they have for prospective candidates can be extremely helpful to job seekers looking to make a career change into sales.

You can also leverage SEO content writing services to create blog posts that help generate more organic traffic and boost your opportunities for recruiting talented sales candidates.

Develop a recruitment process that is tailored to women’s needs

What do women need in a recruitment process? A tailored recruitment process designed to meet the needs of female candidates can be a great way to attract potential job seekers. This could include ensuring flexible working arrangements, such as part-time or remote working options, which will enable women to balance their careers with other commitments. Additionally, offering greater transparency regarding salary expectations and opportunities for development and promotion within the organization can also increase women’s confidence when considering applying for a sales leadership position.

Taking a lead out of winning strategies from sales situations themselves and using them in recruitment is a great way to move forward. For example, if you know that video email marketing boosts sales for real estate agents,  you can use it to promote your recruitment process in this arena. Offering a personalized video message to each potential candidate that makes it to the interview stage can help to make them feel valued and give them a better idea of the culture within the organization.

Host events and workshops specifically for female sales leaders

These events can provide an opportunity for women to network with other experienced professionals, learn more about the industry, and get insights into what it takes to be successful in a sales leadership role. They can also give you a chance to showcase your organization’s values and why it’s worth applying for this position.

These events are particularly beneficial if you’re looking to recruit diverse talent from outside the usual candidate pool. Offering opportunities such as mentoring, internships, or apprenticeships that have been created with women in mind can help women gain the skills and experience required for success in sales leadership roles. Events should also include panel discussions and Q&A sessions that allow attendees to ask questions or voice their concerns in a safe space.

Connect with local universities and colleges to find potential candidates

Another great way to increase diversity in your sales leadership team is by connecting with local universities and colleges. There is often a range of courses specifically designed for female students, such as Women in Leadership Business Administration, which could be a great source of potential candidates. 

By attending career fairs or joining professional networking events at these schools, you can build relationships with passionate and ambitious young women who may be ready to take their next career step within your organization.

Additionally, researching internship programs that offer permutations from student placements could also be beneficial. Not only will this provide an opportunity for students to gain work experience and develop critical skills, but it could also open up unique recruitment opportunities, allowing you to gain insight into the skills and experiences of potential sales leaders before offering them a position.

Make sure you have an inclusive work environment where everyone can thrive, regardless of gender or background

An environment where everyone feels accepted, valued, and respected for their contributions is essential for any organization. To ensure you have an inclusive work culture that encourages diversity in sales leadership roles, there are several steps you can take. 

Firstly, ensure your recruitment process doesn’t eliminate potential candidates based on gender or other characteristics. Secondly, incorporate diversity into existing team meetings and activities to ensure everyone feels like they belong in the company. Finally, create an open-door policy where anyone can speak up if they feel uncomfortable or discriminated against in the workplace.

Driving sales managers’ productivity starts when you hire and onboard new employees. When recruiting for sales leaders, it is essential to recognize the impact of having a diverse team and take action to create an inclusive environment that encourages everyone to thrive. 

Offer mentorship opportunities for aspiring female sales leaders in your organization

Finally, offering mentorship opportunities to aspiring female sales leaders in your organization is a great way to ensure they are provided with the resources and guidance needed to succeed. This could include setting up formal or informal mentoring programs, providing access to mentors who have succeeded in the industry, or encouraging employees to seek advice when needed. It can also be beneficial for organizations to offer training and development programs specifically designed for women. These initiatives can help build confidence and equip employees with the skills necessary to take on leadership roles.

Suppose you’re a business creating an e-commerce strategy content to improve sales. In that case, mentorship opportunities can help ensure that female sales leaders have access to the same resources and guidance as their male counterparts. 

Such guidance not only helps women create content that resonates with their customers but also provides invaluable feedback and support that can improve their overall sales performance.

Conclusion

With the right combination of leadership, training, and mentorship, you can create an effective sales strategy that incorporates the strengths of both women and men. This will help you maximize revenue opportunities and ensure that everyone has the opportunity to reach their full potential. 

By taking these steps and creating an inclusive environment that encourages female representation at all levels of your organization, you will be well-positioned to foster a diverse sales team of both women and men that can drive success for your business.

The post How to Recruit the Next Generation of Women Sales Leaders appeared first on noupe.

Managing a marketing budget can be difficult, especially if it’s your first time doing it. There are many different things to consider, and it can be tough to know where to start.

Even worse, if you’re not careful, you could end up overspending or misallocating your budget. This can lead to missed opportunities and missed revenue.

This article will give tips on managing your marketing budget while helping you get the most out of your spending.

Steps To Manage Your Marketing Budget

Here are the steps you need to take to manage your marketing budget effectively.

1. Determine Your Marketing Budget

The first step in managing your marketing budget is determining your available money. Knowing the relative importance of each marketing activity is also crucial.

Let’s suppose you have a limited budget. Depending on the business type, it might make sense to invest more heavily in SEO and social media marketing, which have a longer-term payoff, rather than short-term activities like paid advertising.

The opposite might be true if you’re looking to drive quick sales. In that case, a larger budget for paid advertising might be necessary.

2. Choose The Proper Marketing Channels For Your Business

Once you know how much money you have available to spend, the next step is to decide which channels are best for your business. This will depend on various factors, such as your target audience and industry.

For example, social media might be the best option if you’re targeting young adults. You could even consider influencer marketing, as the potential ROI of successful campaigns with this channel can be pretty high.

However, if you’re targeting an older demographic, you might consider email marketing or direct mail. You could focus on delivering personalized, targeted messages to your customers.

3. Create A Plan And Timeline For Your Marketing Efforts

Once you know how much money you have to spend and which channels are best for your business, the next step is to create a plan. This should include a timeline of when each activity will be carried out first.

You should also set goals for each campaign, such as increasing website traffic or generating more leads by a specific percentage. This will help you measure the success of your campaigns and make any necessary adjustments.

Even if you have a marketing budget close to zero, there are still ways to land clients. A plan that factors in your available resources and marketing channels can help you succeed even on a tight budget.

4. Execute Your Marketing Plan

The next step is to stick to your plan and start implementing it. This is the most challenging part of managing a marketing budget, as you’ll have to stay focused and disciplined to get results.

At the same time, if the created plan is solid and well-thought-out, this step can be gratifying. You’ll see the results of your hard work and dedication in no time.

5. Monitor And Adjust As Needed

Finally, it’s essential to monitor your campaigns and constantly adjust as needed. As you track performance over time, look for areas where you can improve or optimize your efforts. This will help ensure you get the best possible results from your marketing budget.

Challenges You Might Face In Managing A Marketing Budget

While the above steps can help you effectively manage your marketing budget, there are still some challenges that you may face.

Let’s consider the top ones and how to overcome them.

Ensuring You Have The Correct Workflow

The key to successfully managing a marketing budget is ensuring that your activities are appropriately organized and integrated. This means having the proper workflow to quickly and efficiently complete tasks.

To do this, you’ll need to create a system for tracking progress on each project and setting up communication processes between team members. This will help ensure everyone is on the same page and knows when tasks need to be completed.

A workflow analysis of your current process can help identify inefficiencies or problems. You can then use this information to streamline and improve your processes, leading to better results.

Allocating Resources Efficiently And Effectively

You’ll need to ensure that you’re putting the right amount of money into each channel and that it’s being used efficiently.

To do this, you’ll need to research each channel and determine which will most likely generate results. You should also analyze your current budget and determine which channels need more money and resources.

For example, if you want to dominate content marketing with social media, you must ensure your content is of the highest quality, speaks to the right audience,  and is spread across multiple platforms. Allocating the right resources to each channel will help you get the most out of your budget.

Staying On Top Of Changing Technology And Trends

Technology is constantly evolving, and so are consumer preferences. You must be agile and adjust your strategies accordingly to keep up with the competition.

You’ll also want to leverage the right tools and channels to reach your target audience. For example, if there’s a new social media platform or advertising opportunity that has the potential to be a big hit, you should consider investing in it. Staying on top of changing technology and trends will help you get the most out of your marketing budget.

Establishing Metrics To Measure Success And Return On Investment

Many fail to meticulously measure their campaigns’ success and return on investment (ROI), but this is very important. Establishing metrics to track the performance of your campaigns will help you make adjustments as needed and ensure that you’re getting the best possible results from your marketing budget.

These metrics could include website traffic, lead generation, sales conversions, etc. Track these over time and adjust your strategy to maximize your ROI.

For example, consider that you’re doing high-ticket affiliate marketing. While the potential to make big profits is quite likely, this also requires a significant investment. To ensure you’re getting the most out of this strategy, track your metrics closely and adjust as needed.

Keeping Track Of All Budget Line Items

Finally, keep track of all budget line items to ensure you’re within your allocated budget. This may seem like a daunting task, but fortunately, there are tools and software solutions that can help make this process much more manageable.

These tools allow you to view your expenses and analyze them for potential savings quickly. This will ensure you don’t overspend.

Conclusion

Managing a marketing budget can be challenging, but it doesn’t have to be overwhelming. By following the steps outlined above, you should have no problem staying within your allocated budget and achieving success with your campaigns.

Over time, you’ll gain more experience and better manage your budget. With this, you might even be able to demand a higher budget from the company if needed.

The post How to Manage your Entire Marketing Budget appeared first on noupe.

Do you not feel satisfied with your current job? Do you feel trapped and struggle to be productive every day? 

You’re yearning to do something that you’re passionate about and clearly, your job is far from it. 

How about turning your hobby into a business and starting a hobby business?

Doing what you love and enjoy is a rewarding experience and improves your quality of life. However, turning your hobby into a business doesn’t guarantee success or the lack of stress for that matter. 

Let’s take a look at seven tips to help you take the plunge and start a hobby business.

1. Establish your goal

Before you start out on your entrepreneurial venture, strategize and ask yourself why you would want to take this leap. 

• Is this a part-time side business for extra money? 
• Do you know what or how you would want to sell your products or services? 
• Are you planning on making this your main mode of income? 
• What is the end result and how would you achieve it? 

These are important questions you must consider when you start your own hobby business. Whether it’s turning 100 dollars into 1000 dollars or 1000 dollars into 10 000 dollars, having a goal and understanding your motivation behind it will help you better focus your efforts on achieving it.

Establishing a goal also gives your mission purpose and helps you plan accordingly. 

2. Assess the profitability of your hobby

If you want to start a hobby business, you need to know how profitable it can be. 

For example, if you are a lifestyle photographer and your niche business idea is to sell the images you click, you need to know if these items are something that people care about. 

The demand for your products or services is very crucial in developing a successful business. If there isn’t any audience for what you want to sell, there would be no value to set up this business. 

It’s a good idea to do market research, assess your existing competitors, perform a SWOT analysis of your idea and narrow down on your target audience. 

If you’re selling a product, look up marketplaces such as Amazon and eBay to understand if there is a market for them due to affiliate marketing challenges. This exercise will give you a clear idea about what people are looking for, what defines your online business’ niche target market and how you can differentiate your product. 

3. Build a business plan

No business functions like magic and you have to work painstakingly for it to be on top. That is why, building a fool-proof business plan is a must for every entrepreneur as it will help you think through every detail, the pros and cons, all the ways to monetize, and the success rate of your potential business. 

Business plans are also very useful when you are applying for funding. They help you show your investors what your business is about, what your goals are and a brief overview of how you plan on making it a success. 

4. Strengthen your online presence

Considering that 97% of consumers use the internet to find local businesses, having an online presence is non-negotiable for businesses today.

Whether you choose to create a blog or an Instagram business profile, what matters is using the medium to create brand awareness, educate your target audience about your product or service and engage with them. 

Apart from improving brand visibility, having an online presence also adds to the credibility of your business and helps you appeal to a wider audience. 

5. Grow your network

Having a strong online presence is important but networking comes with its own set of benefits. 

Find social media groups, forums and events that cater to your specific business niche. Doing this will help you meet a lot of like-minded professionals. These can be your potential customers or even those who you can collaborate with. 

6. Understand the financials

At the start of your entrepreneurial journey, having a full-fledged financial plan will be very helpful to identify areas of financial improvement and the gray areas, if any. 

Consider speaking with a tax advisor or hire an accountant to do your business’ expenses so that you don’t need to analyze your company’s figures on your own. It’s best to leave these matters to the professionals.

7. Consider consulting a mentor

Choosing to work with a mentor can be beneficial for your business. 

A mentor is someone who has had a similar journey as yours — someone who identifies the pitfalls and the struggles of starting up a business and can guide you through the growth phase of your startup. 

Working with a mentor will help you be more proactive and implement their learnings in your business. From understanding what workflow analytics is and how it can benefit your business, to having a better handle on your finances, seeking guidance from an experienced professional can help you overcome these challenges with ease.

Conclusion: launch your hobby business successfully

Starting a business from scratch where you are turning your hobby into a full-time revenue source is not going to be a walk in the park. It takes time, planning, commitment, and lots of patience. 

You will encounter all the ups and downs that are inevitable in any startup business but these tips will certainly ensure you’re better prepared to effectively launch your hobby business.

The post How to Start a Hobby Business: 7 Tips to Succeed appeared first on noupe.

Google’s job is to help people find content on the web.

Not just any content, however. It must be relevant and a good match to the search query.

Have you ever tried searching for important information and the sites that come up are just full of badly written blogs or articles? Or, you click a link only to be annoyed by the pop-ups and ads that make it impossible to easily locate the actual info that you are looking for. 

Sure, you need to use keywords so Google can match you with the appropriate user search. However, Google is also looking for something of quality using important SEO fundamentals. 

This is where TrustRank comes into play.

Understanding TrustRank

When you start to make blogs, Google needs to trust you before it can promote your blog.

So, it uses TrustRank, a system that grades sites in terms of their authority, trustworthiness, and overall quality. It is Google’s and other search engines’ way to combat web spam. The higher your website’s TrustRank, the better it’s likely to perform in search results. 

How does it work?

TrustRank is calculated using the distance between the page on your website and a “seed site”. This is a trusted and known internet source chosen by Google and honored with a perfect 10 Trust Score. The closer your website is to the seed site, the higher your trust score.

Moz illustrated the process like this:

So, can you measure your TrustRank?

Almost, thanks to Moz.

They developed a metric system called MozTrust. It is the closest thing you can try to measure your TrustRank directly. It may not be perfect, but it is a helpful starting point.

Why TrustRank Matters?

TrustRank is not an official term from Google. In fact, it was built by Hector Garcia-Molina and Zoltan Gyongyi, Standford University researchers, in collaboration with Yahoo!.

But it is a real thing. It gives credibility and weight to how trust plays a vital role in both virtual and real-world relationships. A healthy relationship is built on trust, after all. 

If consumers trust a business, both parties enjoy mutual benefits. 

With regards to web content, trust helps evaluate if the “trust signals” a website has is legitimate.

For these reasons, you should ensure your website has a high trust rank. 

How to Improve Your Google TrustRank

How can you optimize TrustRank and stay on Google’s good side?

1. Optimizing On-Page Trust

You will need to make sure that your web pages themselves are trustworthy and speak of quality. This is the first place that Google will look at and determine if you’re worth promoting.

So…

How do you improve your on-page optimization in line with TrustRank?

Linking To Authority Sites

What better way to show you’re trustworthy than buddy-ing up with an already trustworthy site?

When you link out to other authority sites, you’re essentially showing Google that you are referencing authority sources and building up trust in its eyes. Also, when you reference authority sources, people can learn more from these trusted sources and can verify your claims.

Linking out is a fundamental on-page SEO tactic. But doing so with an authority site garners attention from TrustRank.

In addition, a study found a significant correlation between linking out to authority sites and a higher Google ranking.

So, what would Google consider to be an authority and trusted source? The answer is any domain that ends in .edu or .gov. These websites synonymous with authority and linking to them shows that you are seriously reliable.

Or you can also link out to journal studies, like this one:

As you can see, the page includes all its references. This ensures that they are not making claims without backing them up with facts. These links lead to recognized and high-quality journals hosted at .org and .gov domains that create credibility and greatly improve their TrustRank score.

Mind Your Bounce Rate

Google’s RankBrain algorithm now places user interaction as a ranking factor. If people are not spending more than a couple of seconds on your website, then this does not communicate anything positive to Google. Such behavior will negatively affect your TrustRank score.

Think about it, if your website offers trustworthy information, then why is everyone in a rush to leave?

Make sure to keep an eye on your bounce rate and the time on page rate in your Google Analytics. Then, do whatever it takes to keep people sticking to your website like superglue. Here are some tips:

•  Ensure ease of navigation
• Optimize page load time, making sure that your site loads up quickly.
• Ensure readability
• Include sources and references. People are more likely to stay on sites with well-researched, accurate, and quality content.
• Make sure that your site is device responsive
• Include visuals and visually appealing graphical objects

While traditionally thin content was found on many websites, this is no longer the case. With Google’s Panda algorithm, sites that have little to no content are penalized. So, if you want to rank on Google and improve your TrustRank score, make sure that the content on your site is high quality, well researched, and informative.

This can be implemented on any site in any industry. For example, Unscrambled Words, a site that unscrambles words for people, not only provides a great service, but also has in-depth information on its homepage that helps people understand how it works.

With information about what a word unscrambler is, the benefits of using such as a word solver, information on how to use it, the rules for playing scrabble, and much more, this provides everything that a user needs to know about the site, without having to search for it elsewhere.

Copyright, Terms, Privacy Policy

These are the lengthy, boring pages that you should take seriously.

The fact that Google actually pays attention to these so-called boring pages should be enough to convince you to update that copyright notice to 2020.

There’s a fair amount of consensus that including these policies, terms, and copyright information all means further credibility to your website.

Plus, if you’re using Google Analytics, then a Privacy page is a must on your website, according to Google Analytics Terms of Service, Section 7:

Content on these pages actually protects you from any legal liability, so don’t even think of ditching these lengthy terms and notice. Since the beginning Google has been notorious for having lengthy contracts and terms and conditions.

2.  Fix Your Domain

Fact: Google is a domain registrar.

It is not because it wants to sell domain hosting (at least for now), but it wants to look at your WHOIS information to determine who are the registered assignees or users of your website’s registered details such as the domain name.   

When approved by the Internet Corporation for Assigned Names and Numbers (ICANN) like Google, you can check WHOIS information all day long. This is so, big G can once again ensure that you are indeed trustworthy.

So, here’s how you can gain more trust from your domain info:

Go Public

There’s no real company with private WHOIS. When a company has nothing to hide, why would it keep its WHOIS a secret?

Here’s Microsoft WHOIS, for instance:

Register Domain for 2+ Years

Google wants to know if you are in this for the long-term. Although the debate of domain registration in SEO hasn’t reached a conclusion yet, it is something that cannot possibly hurt your site and might even help you.

Include WHOIS info on your Contact page

In order to really show Google that you’re all about openness and transparency, you can place your WHOIS address and phone on your privacy notice page or contact page. Doing so is another signal telling Google that you actually have an “office” somewhere.

These may seem a minor detail, but which site would you trust more: 

• A site with private WHOIS, no contact page and is expiring in 3 months, or
• A website with a real phone number and address that matches the site’s official contact info, plus a 5 year or so domain registration.

I don’t know about you, but I’ll surely pick the latter. Choosing a domain name that’s perfect for your business leads to trust signals that improve your Google ranking.

3.  Be a Brand. Act Like a Brand.

Google has been into brands recently.

It makes sense that Google prefers a brand name for your URL instead of “howtobeacontentcreatorandearnmoney.com”, right?

So, how can a small business look like a big-time brand?

Improve your brand signals. No matter which online business you started with, you should ensure that your brand is perceived as important:

• Produce content that showcases your brand’s expertise. It doesn’t matter if it is written, video, screencast, or audio. Your product type will determine the channel type.
• Get press coverage to build authority
• Become a guest contributor to influential media outlets
• Build your brand’s social media following 

Keep in mind that Google is a website ranking machine, and it can identify ranking by reading signals. So, to identify brands, you need to give them online brand signals.

One more thing to note, Google takes brands very seriously. Eric Schmidt, Google’s CEO, even said, “Brands are the solution, not the problem. Brands are how you sort out the cesspool”.

So, let’s help you step out of the cesspool, clean you up, and make you look like a big-time brand.

Branded Site/Domain Name

Don’t focus on the phrase match or exact match domains. The EMD update, short for Exact Match Domain, has made it very clear that exact match domains will not do you any good.

Rocking a branded domain screams “unique brand” and that you’re not just some SEO-freak trying to rank for a keyword.

Active Social Media

All big-time brands are active on social media platforms including Pinterest, Facebook, Twitter, LinkedIn, and the like. And even if you’re just a small-time entrepreneur growing your business, you still should get your social accounts up and rolling as it helps with brand awareness.

Don’t Skimp On The About Us Page

You might think that this is one of those pages that users don’t bother looking at, but it matters anyway, at least to Google.

And real brands have lengthy About Us pages that talk about the company, mission and vision statement, and even the people that keep it running. So, make an epic and thorough About Us page that tells your brand story.

With tools like WordPress or Clickfunnels you are able to build a great looking About Us page fast.

Brand Name as Anchor Text

Naturally, people link to brands with brand name anchor text. So, if your website is SEOPowerLine.com, then you better get some links with the “SEO Power Line” anchor text.

Branded Searches

People search for brands.

Awesome videos? YouTube.

Quality furniture? Ikea.

Beauty and cosmetics? Maybelline or Loreal.

SEO practices? Neil Patel.

Best Webinar Platform? Zoom.

4.  Get Quality Links

So, previously we talked about how linking out to trustworthy sites can improve your TrustRank score. But what about receiving a link from one?

This is the best way to catapult you up the ranking ladder.

Like everything in the Google world, trust revolves around the links. And you will need to work really hard to get quality links from credible sites. This way you can level up your trustworthiness and get more juice for your website.

Basically, getting a link from the highly trusted “seed sites” (Google’s handpicked sites with 10/10 TrustRank score) is the best. But, if you receive a link on a website, that has a link on a website, that has a link from these seed sites, then you still get a lot of SEO juice from that.

Another good example is to link on an industry site or a news site. Google said that news sites are highly reliable, particularly the sites from Google News.

Bottom line? Do what you can to get links from highly trusted sites.

How?

• Do guest posts on sites with a higher Domain Rating in your niche.
• Hire a freelance SEO specialist.
• Use LinkedIn to do some influencer marketing.
• Use press releases to get a Google News placement.
• Ask your university for a story in the student paper.

Final Thoughts

You should now have a better understanding of Google TrustRank and why it is so important. These are just some of the best ways to improve your TrustRank score. There is so much more to it, but a lot of it comes down to common sense.

Every time you want to update your website or publish an article, ask yourself this: “Does it make my site more trustworthy and credible or not?”

And perhaps the best question to ask is: “Does this prove any value to my audience?”

Because at the end of the day, Google only wants its user to have a quality search experience so that they will keep using it.

So, that means that it needs to provide sites offering quality experiences by relying on various ranking factors such as TrustRank.

So, start improving your Google TrustRank today using the methods mentioned above, and you will soon see the fruit of your labor.

Now that you have read all about TrustRank, let’s hear it from you.

Have you tried to optimize your website for TrustRank?

How did it go?

Let’s hear it from the comment section below!

The post How to Improve Your Google TrustRank and Rank Higher on SERP appeared first on noupe.