BlogmyQuery – BMQ

In this article, we suggest 10 simple and different elements that you should incorporate into your website. Each of these elements has been proven to be user magnets, with enough engagement power to convert first-time visitors to lifetime users—or the next best thing.

Detailed Contact Information

In a time when virtual structures are crashing up and down, trust is a coin that the average internet user is unwilling to use. Therefore, if you can get first-time users to trust that you are who you claim you are, you would have increased the odds of converting them by a large margin.

One of the easiest ways to achieve this user trust is to include detailed contact information on your website. This is not the ‘90s, so very few web users are interested in going down the rabbit hole in search of ordinary contact information. So, don’t go using rainbow colors on your website to cover the fact that you did not include a simple address or phone number that users can reach you with.

You have multiple contact information options to choose from. These include your email address, phone number, fax, links to your social media account or channel, business location, or even an interactive map. The more of these contact information options that you include on your website, the more legit your website appears to users.

So, place this information on a different page that users can access via your website’s navigation menu. If this is inconvenient, place your contact information at the bottom of the home (welcome) page.

Detailed Information on Your Merchandise

Your core products and/or services is another area that users want to have detailed information on. Many website owners go through a lot of stress including interactive elements but fail to list what they are selling. This is one of the biggest turnoffs for the kind of users that will commit to products and services for a long time.

This is the deal with providing detailed information on your core products and/or services: the internet is a multiverse with copies of everything everywhere. Therefore, web users looking to find anything want it to be specified without their having to ask a thousand questions or scroll through images of smiling people that don’t really say anything.

So, if you are looking to engage first-time visitors to your website and convert them to long-time users, show them what you are offering. Put up a virtual glass case on your Home page that effectively says, “Welcome. We are so-and-so. We sell such-and-such.”

The most popular way to include information on core products and services is to have a Products/Services page. This way, users can easily find your products and services and ask you for clarification or just straight up click the Buy Now option.

Bonus point: Although you can include information on your core products and services on your About Us page, you should not. Users know that such pages are stuffed with exaggerations, so you risk them polishing genuine information about your products and services.

Pricing Page

Specific information on pricing is another area that many website owners have a hard time including on their websites. As a result, first-time users quickly lose interest after reading that products and services are ‘cheap,’ ‘affordable,’ and other vague terms you here dishonest sales people use all the time.

If you want to quickly engage a first-time user, you have to give them as much detailed information as you can without overwhelming them. This includes information about how you price your products and services.

Using terms like ‘cheap’ and ‘affordable’ to describe your products and services without including the real figures on your website is off-putting. Internet users cannot set websites on fire, or they would have done so for the thousands of websites that use this stupid trick in an attempt to get new users. But it rarely works, if at all.

So, to avoid coming off as a dishonest or stupid web owner, make sure to include your pricing plan on your website as clearly as possible. The best way you can include this inclusion for user convenience and satisfaction is to create a separate page for it. This way, the user only needs to scroll to the top of your Home page or click the Menu to get pointers to your pricing plan.

Customer Reviews and Testimonials

We noted earlier that user trust is a coin that you don’t find lying around. No, you earn it. The easiest and most convenient way to find out about the value of a product is to ask someone who has used it before. This is what customer reviews and client testimonials are for.

Imagine that your website offers a product that auto-detects and fixes SSL errors and similar browser issues.  You are not likely to be the only person with this kind of information. So, what can make you stand out and get users to check out your website first before looking elsewhere? User comments. Customer reviews and testimonials work the same way.

Users tend to trust websites where they can read customer reviews about your products and services. This is another reason users prefer brand application stores (like Google Play and Apple Store) to third-party options, even if the latter is cheaper. To include customer reviews is to tell first-time visitors to your website that you are confident in what you are selling.

Of course, it is important that the majority of those reviews are positive and a few are negative. It is even more important that the negative reviews have been dealt with, such as a response from your support team that the noted problems have been fixed.

Testimonials on websites are efficient tools for converting users. A typical user scrolls down a Products/Services web page to find testimonials or, at least, customer reviews. So, make sure to ask for testimonials from your clients on how your products and services helped them and in what way exactly. Then you can include this information on a page of its own or in your Products/Services page.

FAQs Page

How many times have you had questions about something you saw on a website and were excited to find that there is a FAQs (Frequently Asked Questions) page and your question has been answered? This is the narrative all users share. That excitement is the kind that can trigger user conversion, so you need to make it happen with your website.

One understandable reason many web owners and managers don’t include a FAQs page on their website is that it requires a bit of work. First, you might need to use advanced tools to find out what questions users are asking about your products/services. Second, you would need to find a way to answer these questions directly and concisely.

However, spending time and money to build a useful FAQ page is worth it. Apart from using it to answer general user questions, it could also be indexed on search engines as the most suitable response to user inquiries.

So, including a FAQs page on your website is an all-around win situation for you. It can get more users to visit your website and visitors to trust you and consequently subscribe to your products/services.

Live Chats

Providing a virtual bridge for first-time visitors to your website to reach you is another reliable way through which you can engage and convert them. You may be able to nudge these users towards trusting you by including detailed contact information. However, you can significantly bump up your chances of converting them by including a Live Chat option.

The Live Chat is what it says it is: a method through which users can immediately contact and get responses from website support teams. When a user sees that you included this feature on your website, they grow confident in their decision to patronize you. This is because they know that they can easily reach you to lodge complaints if they need to.

Thus, including a Live Chat feature on your website is one of the best ways to make your website interactive, engaging, and likely to convert first-time visitors looking to get the products and services that you are offering.

Blog

Blogs are easily the most common web pages that internet users love to visit. This is because the typical blog is a hub of relevant information. Therefore, a user looking to hire a content manager (your area of expertise, for example), might want more assurance than customer reviews and client testimonials can offer. This is where adding an informative blog to your website saves the day.

A good blog is a reliable source of information for everything, especially stuff related to what you are offering online. First, it tells first-time visitors to your website that you are an expert in your industry. Second, it tells them that you care enough to provide such important information for free. And these reasons are enough to convert users.

Incorporating a blog into your website also helps you get ranked on search engines for targeted keywords. This makes it easier for you to attract traffic to your website, thereby lending you more authority in your industry. This authority is another selling point for converting users, and it can help you convert as many users that come looking to read something interesting on your blog as possible.

Navigation Menu

Navigation menus are as important on websites as they are everywhere else. They make it easier for web users to follow the content on your web pages without having to deal with a virtual labyrinth. And which web user is opposed to easing or convenience?

So, if you are committed to designing your website in a way that engages and converts users, you have to make it easy to navigate.

Rather than throw everything onto one page, create different pages: for information on products and services, pricing plans, customer reviews and testimonials, and more. And lock up all these pages under a Menu option. So, first-time visitors will very easily navigate your website and find more reasons to subscribe to your offerings.

Mobile-Friendly Formatting

Another important consideration you have to make on your website to engage and convert first-time visitors is text formatting. Smart users are put off by websites that feature scrawny-looking texts and copies with multiple fonts haphazardly strewn about. And smart users tend to commit to online products and services longer than others, so these are the users you should target.

Therefore, make sure to clean up your website and use uniform text formatting. It does not have to be flashy, only clean and regular enough that it makes it easy for users to follow the content. Also, the fewer font styles you use on your website, the better for your user conversion aspirations.

Website Conversion Funnel (CTA)

The point of suggesting these website elements is to have your website engage and convert users easily. But the effectiveness of including these elements in your website will drop critically if you don’t tell your users to ‘Click here for more information’ or ‘Subscribe for our newsletters’ or ‘Subscribe to this service by clicking here.’

This is the point of a conversion funnel or CTA (call to action). It shows your users what you need them to do and completes the conversion process. So, make allowances for this feature on your website to make it easier for users to do whatever it is you need them to.

Conclusion

Going through the effort of building a website to advertise to and interact with your target audience is only beneficial if you manage to engage and convert users that visit your website. There is no big secret to how to achieve this user engagement and conversion apart from the tips in this article about what elements to incorporate into your website.

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Amazon has been the top online retailer since its founding in 1994, and it remains one of the most-used and visited sites on the internet. After all, it’s difficult to beat an online shopping site with such an enormous selection of products available at unbeatable prices. 

But nowadays, online shopping has become easier and more enjoyable than ever before, and it also comes with its own set of problems. While major sites like Amazon make it simple to buy anything you want without leaving your home, you may find yourself frustrated by the lengthy delivery times, lack of product selection, or other customer service issues that may arise on these huge websites. Thankfully, there are plenty of alternatives to Amazon out there that can provide an improved shopping experience when you’re ready to give them a try.

If you’re looking for the best online shopping experience, here are the top alternatives to Amazon, so you have more options to choose from when it comes time to buy the perfect product.

1. eBay

If you’re looking for a place that offers similar features as Amazon but with more flexibility, eBay is a great choice. You can buy new and used items here, as well as from individual sellers and shop owners. The site has an advanced search engine that will help you find what you need, and if you want to avoid buying from China or other countries outside of your country’s borders, eBay’s seller requirements make it possible.

Moreover, eBay is one of the few sites that accept PayPal as a form of payment. With free shipping on many items and easy returns, it’s a good alternative to try out.

And if you like bargain hunting and second-hand items then eBay might be the website for you. You can find just about anything there, new or old, at a fraction of the cost as long as you don’t mind waiting for shipping. The products are often in brand-new condition with limited or no cosmetic damage such as scuffs or scratches. With so many sellers on eBay, there are always deals available at rock-bottom prices!

2. Overstock

If you’re looking for a place to shop online, but you think Amazon is not for you, then Overstock is the place to be. This website offers an array of products that are perfect for any occasion, from fashion items to home furnishings. You can find anything from apparel and jewelry to electronics and furniture on this site. 

Another reason Overstock is an excellent choice is that it offers competitive product prices. The website also has a convenient rewards program called Club O Rewards. It’s free to join, and members will get 5% rewards with every purchase they make on their accounts. 

The rewards never expire, so customers can use them whenever they please, even years after they have joined Club O Rewards. The best part about these rewards is that there are no limits on how much customers can earn. So, if you make many purchases throughout the year, you’ll end up getting more money back than what was initially spent!

3. Target

If you’re looking for a better online shopping experience, Target won’t disappoint. The website offers competitive prices and more customer-friendly policies. You can return items at any time in person or by mail, with its generous return policy. 

Target also guarantees free two-day shipping on orders of $35 or more. And there are no surprises with this store: Shipping costs are already built into the price of each item on the site, so you know exactly what you’re going to spend before checkout! Plus, Target’s selection is expansive enough that it’s guaranteed to have something for everyone.

Overall, Target is a solid alternative to Amazon because it offers features that other retailers don’t – like those flexible returns – without sacrificing the convenience factor of an easy purchase process. 

4. Kohl’s

Another popular alternative to Amazon is Kohl’s. Unlike Target, Kohl’s doesn’t offer unlimited free returns in stores or by mail; but they do offer full refunds as long as your return meets their requirements within 90 days of purchase. 

For an even better shopping experience, you can download the Kohl’s app. You can use it to store all your Kohl’s coupons and even your Kohl’s Cash. And when you use it in the physical store, you can get 10 free reward points!

Plus, customers love that they get 10% off every day with their Kohl’s Charge card! For more information about the product offerings at Kohl’s, feel free to explore the website. 

5. Macy’s

If you’re looking for a place to buy clothing, then Macy’s is another good alternative to Amazon. You’ll find affordable prices and a wide range of clothing at this store. Plus, there are deals all year round!  

There is also free shipping on orders over $99, which can be combined with in-store discounts or rewards card incentives. 

Macy’s offers high-quality products that anyone would feel comfortable buying as gifts for others or yourself. 

6. Costco

Costco is one of the largest retailers in the United States, with more than 500 locations and $116 billion in revenue. Not only can you buy groceries there, but you can also find a variety of clothing and home items. 

The best part is that Costco has a Gold Star Membership program that offers savings on almost everything they sell, including some items up to 23% off. 

With a membership, you’ll be able to get your shopping done without any worry about going over budget because all memberships come with an annual renewal payment of just $60. 

Costco is hands down one of many shopper’s favorite alternatives to Amazon because it’s easy to navigate and full of great deals!

7. Etsy

Etsy is an online marketplace that lets you buy and sell handmade or vintage items. Sellers can post as many items as they want, and buyers can search by keyword. You can also find products from local boutiques and artisans. 

Also, Etsy offers a more personal experience because each seller has their own profile page with photos of themselves and their workspace where they produce their goods. 

People love Etsy because it’s a great place to find unique gifts that are not mass-produced, like shoes made out of recycled materials or handmade bracelets created with beads from all over the world. You’ll never know what you’ll find on Etsy! 

There are even shops selling craft supplies, so if you’re looking for something specific and don’t have time to look around in other stores, this could be your best bet. It’s also really easy to get feedback about your order: after buying something on Etsy, you can review it on the site, so other shoppers will know if your experience was good or bad. 

8. Alibaba

Alibaba is a Chinese eCommerce company founded in 1999 by Jack Ma and 16 other people. It is one of the largest online shopping sites in the world, which offers more than 550 million products from 240,000 businesses. Alibaba has also been valued at over $100 billion making it one of the most valuable privately owned companies in the world.

Alibaba’s website is operated as a desktop site and as an app for Android devices. The interface is available in several languages, including English, Spanish, Russian and German. With a mission to create opportunities for small and medium enterprises, Alibaba has set up trading hubs that provide business-to-business (B2B) platforms with international trade data, such as import duties.

Here, you can purchase a vast range of items in bulk, which makes it ideal for entrepreneurs who want to put up physical stores or start their own online stores. 

9. Wish

Wish is an online shopping site with plenty of great deals on electronics, clothing, and home goods. It’s similar to other sites like eBay or Etsy, where sellers list the items that they want to sell. 

But Wish is different in that buyers can make offers on these items, which gives them some negotiating power. The downside of this site is the shipping costs are higher than some of the other sites we mentioned, and there are often reports of counterfeit products from unscrupulous sellers. 

For most people, it may not be worth paying a little more for free 2-day shipping from another site if you’re going to buy something small. For example, you’re likely better off ordering something worth less than $20 on Amazon because you’ll get free 2-day shipping instead of paying $6+ in additional cost with Wish. 

However, if you’re looking for something bigger, like furniture or clothes, then Wish might be your best bet since they offer faster delivery times and lower prices compared to many other retailers (including Amazon). Plus, the option to negotiate prices means you have more control over your spending.

10. Gilt

Gilt is one of the biggest players in the online shopping space, and with new deals every day, it’s easy to see why. The site offers everything from clothes and shoes to furniture and décor, all at up to 60% off. 

If you’re looking for something in particular, Gilt has a search functionality that will help you find it. One downside: there are no big discounts on beauty products or household items (though you can still buy them at full price).

Still, it’s one alternative to Amazon that you shouldn’t miss!

11. Zappos

Zappos is one of the best alternatives to Amazon because it provides excellent customer service and even has its own return and exchange policy. The website also offers free returns on all orders, which is an excellent deal. You can find everything from clothes, shoes, home goods, jewelry, and more at Zappos. 

They have nearly any product that you could want. And you know, if they don’t have what you’re looking for, they will order it for you and ship it right away. What’s not to love about that? 

There are many other online shopping sites that offer great deals, but none compare to how good Zappos is. 

12. AliExpress

AliExpress is a shopping site that’s popular with people in China and offers a vast selection of products, be it the latest Nike shoe design or a book about computer threats, such as vzwpix. It’s similar to eBay, but the main difference is that you can buy items from other countries, not just items made in China. You can also find some higher-end brands at AliExpress that are cheaper than they would be on other sites.

In addition, AliExpress will often have deals or discounts on certain products, which makes it good for finding bargains. It also has an English interface, so it’s easy to navigate if you don’t speak Chinese. The drawback with AliExpress is that there isn’t always customer service available, so if you want to return an item, then make sure to keep the packaging and receipts.

The basic version of AliExpress is free, but some premium features are only available to paying members who can use their PayPal account or credit card to make payments through Alipay. 

AliExpress offers free shipping with no minimum order size on eligible items sold by US sellers and 4-day free shipping on all orders placed within China if you are using Standard Shipping. Customers can find out about the seller’s feedback score before buying their goods, too, so they know if they are getting what they paid for!

Shop with Confidence on These Amazon Alternatives!

Amazon might be the first thing you think of when you want to buy something online, but it shouldn’t be the only one. While Amazon has been hugely successful over the years, it’s not the only option out there – and many of them offer features and conveniences that Amazon simply can’t match. If you’re looking for something different from your standard online shopping experience, consider these alternatives to Amazon as possible options! They all have free trial offers, so you can try them before you buy!

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In the past few years, online reviews have played an important role in how consumers decide where to shop, what to buy, and who to trust. These reviews and ratings serve as the third-party confirmation that will influence the purchasing decision of many consumers who do not want to take any risks when it comes to the quality of goods and services they are getting. 

This has left an impact on companies around the world as they fight to protect their online reputation and that of their business. If a company is not careful, its brand can easily be tarnished by a few false claims made against it on review sites. To keep companies from being damaged by negative feedback on the Internet, online reputation management strategies must be implemented. 

In this article, we will talk about online reputation management and how it works to protect a company’s name online through social media and review sites like Yelp and TripAdvisor. 

The Power of Online Reviews

These days, it seems like everyone is reading online reviews before making a purchase. And it makes sense! After all, why would you buy something yet unseen when you can easily find out what other people think about it? 

Yes, the sad truth is that online reviews can either make or break a company. They not only give potential customers an idea of how well products work, but they also influence the buying decisions of others. 

In fact, one study found that 98% of shoppers read product reviews before purchasing anything on the internet! Needless to say, this is more than enough reason for companies to worry about their online reputation. 

And now, more than ever, there are a number of ways for businesses to help manage their reputation and monitor their reviews in order to keep them positive. One way companies do this is by hiring customer service professionals who are dedicated to responding quickly and appropriately whenever they receive complaints or inquiries from consumers via social media channels like Facebook and Twitter. 

But what’s with this trust issue that online consumers need to know what others have to say about a certain product first before trying it?

The Internet’s Trust Issue

A recent study shows that only 42% of people trust the internet, and that number has been on the decline since 2012. Why is this? 

Well, there are a few reasons. The first is that we’re constantly bombarded with information, and it’s hard to know what to believe. The second is that we’re seeing more and more instances of fake news and hoaxes. And the third is that we’re becoming more aware of data breaches, cybercrime, and other serious incidents that can affect a company in ways we can’t imagine, such as issues with Mac terminal permission denied resulting in becoming less efficient and unproductive. 

We see big companies like Target getting hacked, bank accounts getting compromised, or personal info being sold on the dark web. These things might not affect us directly right now, but they show us how vulnerable we can be when sharing so much online. 

It’s not surprising why, as consumers search for products and services online before making a purchase decision, many turn to reviews for guidance as well as ratings from other shoppers. 

According to statistics, about seventy-seven percent of people say that customer reviews influence their decision when shopping online; eighty-five percent say they read customer reviews in order to make an informed purchase decision; and ninety-eight percent have found customer reviews helpful at some point in their purchase journey.

The Impact of Online Reviews on Businesses

Businesses need to be proactive in monitoring what is being said about them online. This is because online reviews can have a significant impact on a consumer’s decision-making process. 

Say you are looking for a new restaurant or you are considering buying an item from an online retailer, what you read in the reviews might influence your final decision. Right?

The point is not to scare businesses but rather to illustrate that they should stay up-to-date with their online reputation and monitor what people are saying about them before the damage becomes irreparable.

As a business owner, what should you do when you get an unfavorable review?

If you get a negative review, the first thing you should do is take a deep breath. It can be tempting to respond immediately, but it’s important to keep a level head. Once you’ve calmed down, reach out to the customer privately and try to resolve the issue. If that doesn’t work, consider responding publicly. But be sure to keep it professional! Finally, keep monitoring your online reputation and proactively managing it. We will share more ways to handle these reviews below, though.

Harnessing the Power of Online Reviews

As a business owner, it’s important to understand how online reviews can impact your bottom line. If your business has negative reviews, that could be costing you sales. 

One study found that for every one-star increase in review rating, revenue increased by 5%. So, what should you do if your business has negative reviews? 

There are two possible solutions: 

1. Reach out to unhappy customers and ask them for a new review.
2. Improve the quality of service you provide and wait for the happy customers to post their own reviews. 

All this comes to proper online reputation management. So, how do you effectively and professionally manage your online reputation?

Some Helpful Online Reputation Management Strategies You Can Use to Protect Your Brand

Simply put, online reputation management (ORM) is the process of controlling what shows up when someone Googles your business. This means that to be successful in business, you need more than just good products and services – you also need a solid reputation as well. 

When your reputation is damaged by slanderous comments or unfair allegations, however, it can become difficult to continue to do business. If you want to find effective online reputation management strategies that will help protect your brand, here are some online reputation management strategies that can give you the peace of mind you deserve.

1. Build Trust

When it comes to online reputation management, one of the most important things you can do is build trust with your audience. But how do you do that? 

Here are some strategies you can use to build and maintain trust: 

• Get Personal: Share stories from personal life or thoughts on current events. Show people who you really are and share things they will find interesting.
• Answer Questions: Be honest when answering questions about your brand and create an environment where others feel comfortable asking questions.
• Use Humor: A little humor goes a long way in building trust! Share amusing photos or videos of yourself at work. We all have our bad days, but showing a lighter side helps break down barriers.
• Respond Quickly: When people have questions or complaints, respond quickly so they know you’re listening and take their comments seriously.
• Be Kind: One thing we should all strive for is kindness in everything we do.

2. Monitor for Negative Reviews

One of the most important online reputation management strategies is monitoring for negative reviews. You can do this by setting up Google Alerts for your brand name and key terms related to your business. This will help you stay on top of any negative press so you can address it quickly. 

It’s also a good idea to set up alerts with websites like Yelp, TripAdvisor, Amazon, and more. Additionally, you should keep an eye out for bad press through social media channels such as Facebook and Twitter. 

Sometimes, people also post negative reviews or bad experiences they had with your company in public forums such as these. So, even if there isn’t a review that mentions your company specifically, if it’s in public view then it could have an impact on your brand overall.

3. Don’t Fret Over What You Cannot Control

No matter how great your product or service is, there will always be people who are unhappy with it. And in the age of the internet, those people can make their voices heard loud and clear. But don’t fret – there are things you can do to protect your brand’s reputation online. 

Start by taking a deep breath and accepting that there’s nothing you can do about what’s out there on the web. Now, find out where they’re talking about you. Figure out what they’re saying (or better yet, what they’re not saying). Look for gaps in feedback that may indicate a need for some additional explanation or elaboration on an issue related to your company’s products or services. 

If one customer had a negative experience with one of your employees, but others were satisfied, for example, maybe this person just needs some better customer service training instead of being fired from his job. If a customer claims he was told something different from what was written on the website, maybe he misread something because he didn’t scroll down far enough before giving up.

4. Have a Crisis Management Plan

It’s important to have a crisis management plan in place before you need it. That way, you can be prepared for anything that comes your way. Here’s how to create an effective crisis management plan: 

• Closely monitor and control who has access to your online accounts.
• Set reputation management alerts so you can proactively respond to negative feedback.
• Listen to your customer’s complaints and respond accordingly.
• Establish a digitized communication plan.
• Draft generic communication statements so online reputation managers can quickly respond when needed.
• Spread positive news to further the chances of people reading good stories about your company.

5. Respond Quickly and Professionally

Most importantly, you need to respond professionally and as fast as you can. You really have to be aware of what’s being said about your business online. Again, you can do this by setting up Google Alerts for your brand name and key executives. This will notify you anytime your brand is mentioned online so you can take action quickly if necessary.

When you receive negative feedback, sure, an apology is appropriate. And this is important even if you know you have done nothing wrong. It’s just that, sometimes, those negative feedback is triggered by mistakes or uncontrollable events.

And, of course, you can’t control how people talk about your brand. But you can always control how to respond. A little sympathy and understanding go a long way to ease the emotions somehow. If the reviewer complained about poor service, you could always apologize that they had an awful experience. Your message can be as simple as, “We’re sorry that you have to go through that.”

6. Be Active on Social Media

Also, make sure your website and social media profiles are up-to-date and professional. This will help create a positive first impression for anyone who comes across your brand online.

Monitoring competitor activity online is another way you can protect your reputation by making sure nothing damaging goes viral before it impacts your business negatively.

7. Create and Publish Positive Content

It also helps to be proactive in creating positive content about your brand. This could include blog posts, social media posts, or even press releases. By getting out in front of negative content, you can help shape the conversation about your brand. If it’s too late and someone has already posted something damaging about your company, reach out with an apology. Apologizing is always better than ignoring the situation. 

In Summary

The rise of online reviews has made the business world a much more competitive place, and consumers are constantly reading online reviews to help them decide which products and services to purchase, which hotels and restaurants to stay at, and which doctors to visit. 

Online reputation management has become an important aspect of marketing for any company or individual that relies on consumer traffic to make their living, and knowing how online reviews affect consumer decisions can help you leverage your review scores in your favor.

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