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Visual elements in email campaigns are more than just eye-candy. They grab attention and deliver messages effectively. 

The right email designs can make your email newsletters stand out in a crowded inbox, quickly conveying your message and driving engagement. High-quality visuals also influence actions, making them critical to any effective email campaign.

Now, as more Artificial Intelligence (AI) tools infiltrate email marketing, the big question for email marketers is: how can Generative AI help create the visual content that drives these email campaigns?

Sure, optimizing email design and coding with AI is still a relatively new frontier. But the possibilities are exciting. 

In this post, we’ll explore how to leverage AI for image generation in email marketing. We will dive into the tools and best practices to automate the more tedious aspects of image creation while still focusing on creative control where you want it.

Understanding The Role Of Gen AI In Email Image Generation

Generative AI is gradually making its mark in email marketing, particularly image generation.

From 2023 to 2024, its usage increased from 2% to 9%. Although this may seem minor compared to the 34% adoption rate of AI-generated written content, it’s a clear sign of a growing trend.

Written content is the easier choice for AI due to its accessibility. You don’t need specialized skills to type a prompt into a large multimodal model (LMM) and get decent results. 

Image generation, however, is more complex. It requires a solid understanding of graphic design to craft prompts that produce visuals that are both on-brand and up to standard.

As Chad S. White, Head of Research at Oracle Digital Experience Agency, notes, “Generative AI is mostly about saving time, not necessarily improving performance—at least for now.”

Despite the learning curve, Generative AI offers substantial benefits for email marketers. Bartosz Foltyn, Art Director at GetResponse, explains that AI-generated designs often serve as a starting point. While these images usually need tweaking to meet specific needs, AI still significantly reduces the time spent on image production.

The takeaway? Generative AI is a powerful tool but is not a one-stop solution. You may need to refine AI-generated email designs, regenerate outputs, or experiment with different prompts to get the desired results.

How AI Image Generation Works

AI image generation tools use advanced algorithms to create visuals based on the text you provide. These tools are trained on millions of images and their descriptions from across the internet. This training helps the AI learn what different things look like and how they are described.

When you enter a prompt, the AI draws on this vast library of knowledge to generate an image that matches your description. The AI doesn’t just copy existing images—it uses pieces of what it has learned to create something new and unique that fits your needs.

AI For Visual Images: Advantages and Drawbacks

Integrating Gen AI tools into email marketing for image generation brings both advantages and drawbacks. Understanding these can help you play to AI’s strengths while being aware of its limitations.

Advantages of AI-generated Images in Email Marketing

1. Time Efficiency

AI tools for image generation tools streamline the email content creation workflow. It allows marketers to generate high-quality images efficiently and at scale. This means less time and money spent on traditional graphic design processes.

2. Resource Saving

Forget about sifting through stock photo websites. Gen AI produces high-quality visuals in a wide range of styles in minutes. Plus, it lowers the costs associated with traditional design methods.

3. Image Upscaling

Have a low-resolution image that needs to be higher quality? AI upscalers can enhance these images, boosting their resolution up to 4K. This technology allows you to take existing visuals and elevate their quality, making them crisp and professional, even if they started out with lower resolution. 

4. Creating Textures

Generative AI can drastically reduce the time it takes to create detailed textures for 3D models. Instead of spending days on this task, you can quickly generate a specific texture, like a “close-up of a cracked stone surface.” This approach is faster and cheaper and allows designers to maintain creative control while bypassing the tedious work of sourcing or creating textures manually.

5. Brand Consistency

GenAI can be set up to stick to your brand’s visual identity and style guide, ensuring that your colors, design elements, and overall look are always on point. This means your visuals will stay consistent and recognizable across all email marketing campaigns. 

Drawbacks of AI-generated Images in Email Marketing

1. Imperfect Quality 

While AI can produce impressive images, there can still be times when the generated images don’t quite match your vision, making it necessary to tweak and refine them. Getting the best results requires understanding how to craft the right prompts and adjust settings.

2. Copyright Risks

Generative AI tools come with significant copyright concerns. Since these AI models are trained on vast numbers of images, including many copyright-protected ones, lawsuits over potential infringement have already been filed. 

It’s likely that users of these tools could face legal challenges from artists, photographers, and other copyright holders. To minimize this risk, avoid using AI to create images that resemble real people, especially celebrities, or that imitate specific logos, designs, and visual elements owned by companies or organizations.

3. Risk of Errors

Despite its capabilities, GenAI isn’t immune to mistakes. It can sometimes produce images with incorrect proportions or add or omit elements. These errors can affect the quality and accuracy of your visuals, requiring additional manipulation by the designer.

The Best AI Image Generation Tools For Email Marketing

1. DALL-E 3

DALL-E 3 from OpenAI is a powerful AI tool for generating unique images. Unlike typical image generators, DALL-E 3 excels at creatively mixing and matching visual elements, helping your email visuals stand out.

Image Source: Dall-E 3

Key Features

Using DALL-E 3 is straightforward. You type in a detailed prompt, and the tool generates one or two images that match your description. If the initial image isn’t quite right, you can give feedback, and DALL-E 3 will adjust and refine the image. It also handles text well, allowing you to add product names or slogans directly to your images.

Pros

• Understands and processes detailed prompts, making creating the exact image you want easy.
• Great at producing unique and engaging images that grab attention.
• Allows for easy tweaks and adjustments to get the perfect image.

Cons

• Sometimes, the realistic images might not look quite right.
• Generating images can take a bit of time, especially for detailed prompts.
• Access to DALL-E 3 comes with a $20 monthly subscription to ChatGPT Plus.

2. Canva

Canva’s AI image generator is a versatile and user-friendly tool perfect for those who prefer working with design templates or need assistance during the design process. For marketing teams pressed for time, Canva AI offers a quick and efficient way to generate high-quality images and text, making it an invaluable asset.

Key Features

Canva’s Magic Studio, a suite of AI-powered tools, automates and simplifies many design tasks. The Magic Design tool can generate complete presentations—outlines, slides, and content—from just a single text prompt. 

Other features, such as Magic Eraser, Magic Switch, and Magic Morph, allow for easy manipulation and transformation of design elements, speeding up the creation of high-quality visual assets.

Magic Studio also includes an AI editor, text generator, and various imagery options, enabling the creation of diverse content types, including images, text, and even basic video clips. These tools are conveniently grouped together in the software’s “Magic Studio” section, making them easy to access and use.

Pros

• Canva AI is beginner-friendly and accessible to anyone.
• Offers tools for text-to-image, video editing, and more.
• Competitive pricing for individuals and teams.
• Access to millions of ready-to-use templates and design elements.

Cons

• Lacks advanced features for professional designers.
• Complex projects may take time to master.

3. Midjourney

Midjourney is an innovative AI image generation tool that is highly praised for its ability to create images that are so clear and detailed that you might mistake them for real photographs. 

Accessed primarily through Discord, Midjourney is a favorite among creatives, including marketing professionals. It can produce visually stunning content that can elevate any email campaign.

Key Features

Midjourney produces images with such crystal-clear detail that they often resemble real photographs. The tool provides detailed control over image output, allowing users to fine-tune their prompts for the best results.

Users interact with Midjourney through Discord, where they can generate images, share prompts, draw inspiration, and collaborate with others in the community.

Pros

• Produces near-photorealistic images with exceptional detail.
• Engaging the Discord community for inspiration and support.
• Offers detailed control over image generation.

Cons

• Available only through Discord, which may be inconvenient.
• Generated images are public by default, raising privacy concerns.
• Requires a subscription to use, as free trials are currently unavailable.

4. Adobe Firefly

Adobe Firefly is an AI image generation tool developed by Adobe, a leader in creative software for professionals. Given Adobe’s long history of innovation, it’s no surprise that Firefly stands out as an impressive tool in the world of AI-generated visuals. Whether you’re a marketer or a designer, Firefly offers a simple yet powerful way to create stunning images for your email campaigns.

Image Source: Adobe Firefly

Key Features

The feature Structure Reference allows you to input an existing image as a template, which the AI uses to generate a new image with the same layout and composition. It’s perfect for maintaining consistency in your visuals.

With Style Reference, you can guide the AI to create new images in the same style as a reference image, ensuring your designs stay on-brand.

Another standout feature is that Adobe Firefly was trained on Adobe Stock images, openly licensed content, and public domain content, making all generated images safe for use in commercial projects.

Pros

• Excels in producing diverse and detailed artistic images.
• Offers good control over image adjustments, allowing you to edit specific details.
• Generates images quickly, saving time on projects.

Cons

• May struggle to produce realistic images, particularly with complex queries.
• It sometimes has difficulty accurately depicting interactions between elements in an image.
• The tool can falter when handling more complex image requests.

How To Choose The Right AI Image Tool For Email Marketing

Selecting the right AI image tool can elevate your email marketing efforts. Here’s what to consider:

• Ease of Use

Pick a tool that matches your team’s skill level, ensuring a smooth workflow and quick adoption.

• Customization 

Look for tools that offer strong customization options to tailor images to your brand’s style.

• Scalability

Ensure the tool can handle the volume of images required for your campaigns as they grow.

• Integration

Ensure the tool integrates seamlessly with your existing design and email marketing platforms.

• Cost-Efficiency

Evaluate the cost per image and consider the potential return on investment through improved engagement and conversion rates.

Best Practices for Crafting Perfect AI Prompts For Image Generation

• Be Specific with Details

Include important elements like mood, setting, color palette, and style. This guides the AI to produce images that align with your vision.

• Keep It Balanced

Provide enough context for clarity without overwhelming the AI with excessive details. Aim for a prompt that is one to six sentences long, depending on how much control you want over the result.

• Use AI for Initial Drafts

Start with AI to generate the first draft of your images, then refine and polish them in post-production to fix any imperfections.

• Leverage ChatGPT for Help

Use ChatGPT to help write your prompts. By uploading a reference image, ChatGPT can help craft more accurate and effective prompts.

• Avoid Vague Instructions

Clear and precise communication is essential. Ambiguous prompts can lead to irrelevant or unwanted results.

• Don’t Rely Solely on AI

While AI is a powerful tool, don’t depend on it exclusively. Combine AI capabilities with human creativity to avoid generic outputs.

• Provide Context

Explain not just what you want but why it matters. This helps the AI understand the purpose behind the image, ensuring it resonates with your audience.

Wrapping Up 

AI-generated images are revolutionizing email marketing. By quickly and affordably producing high-quality visuals, generative AI tools offer marketers a wealth of creative possibilities. They help maintain brand consistency, deliver personalized content, and resonate with your audience.

While these tools are powerful, remember that they’re not infallible. Always ensure your AI-generated images adhere to ethical standards and avoid relying solely on AI.

Craft clear, concise prompts and combine AI capabilities with human creativity for optimal results. Embrace Gen AI as a valuable asset in your marketing toolkit, but remember it’s a complement to, not a replacement for, human insight and creativity.

Featured Image by Mariia Shalabaieva on Unsplash

The post How To Bring Email Campaigns To Life With AI-Generated Images? appeared first on noupe.

Recurring emails are an essential part of any email marketing strategy. They are a powerful tool for marketers looking to build long-term relationships for their businesses with their customers. Recurring emails keep the communication ongoing, thus contributing to recurring revenue generation. In addition, these emails are automated, that is, sent automatically at pre-determined intervals, making them a convenient and efficient way for businesses to engage with customers. In this article, we will explore the benefits of recurring emails and tips on leveraging them to scale up the revenue generated from your email marketing efforts. 

Benefits Of Recurring Or Periodic Emails 

In order to understand the purpose of a solid recurring email strategy, let’s first explore the many benefits of sending recurring or retention emails. These emails offer a wide range of benefits for businesses, including:

1. Build Long-Term Relationships

Recurring emails allow you to build long-term relationships with your customers. By staying in touch with your customers on a regular basis, you can foster brand loyalty and trust. In addition, you can use recurring emails to share updates, provide valuable content, and offer promotions and discounts to customers.

2. Maximize Customer Lifetime Value

Recurring emails can maximize customer lifetime value. Keeping customers engaged and interested in your brand can encourage repeat purchases and generate recurring revenue. In addition, you can use these emails to promote subscription-based products, offer loyalty rewards, and share personalized offers relevant to your customer’s interests.

3. Save Time And Resources

Recurring emails are automated, which means they require minimal time and resources to execute. Once the email campaign is set up, you can sit back and let the emails do the work. This frees up time and resources that can be allocated to other areas of the business and strategy.

4.  Promote Consistency

Regular communication through recurring emails helps maintain consistency, both in the timing of the communication and in the messaging. This can help build trust and loyalty with customers, members, as well as employees.

How to Leverage Recurring Emails for Maximum Revenue

1. Use Personalization

Personalization is a key factor in the success of any email campaign. Take advantage of customer data to create personalized emails relevant to the customer’s interests and behavior. This can include personalized product recommendations, offers, and content. Personalized emails lead to higher open rates, click-through rates, and conversion rates.

2. Offer Subscription-Based Products

Subscription-based products are an effective way for businesses to generate recurring revenue. You can offer monthly subscriptions, online courses, or software-as-a-service (SaaS) products. Recurring emails can be used to promote these products, offer discounts and promotions, and share updates with subscribers.

3. Share Valuable Content

Email marketing goals can be achieved not only through promotional content but also by sharing content that will be a takeaway for your customers. Recurring emails should not be limited to promotional content. You can also use them to share valuable content that is relevant to the customer’s interests. This can include blog posts, how-to guides, newsletters, industry news, and educational content. Valuable content can help you establish yourself as a thought leader in your industry, build brand awareness, and keep customers engaged.

5. Offer Loyalty Rewards

Loyalty rewards are a powerful way to incentivize customers to remain loyal to your brand. Marketers use recurring emails to offer loyalty rewards, such as discounts, free gifts, or exclusive access to products or content. Loyalty rewards help your business build long-term relationships with its customers and encourage repeat purchases.

6. Optimize Email Frequency

Email frequency is an important factor to consider when sending out recurring emails. You should strike a balance between staying in touch with customers and avoiding email fatigue. These emails should be sent at regular intervals, such as once a week or once a month, an interval that is best suited for your business and marketing goals. You should also monitor email open and unsubscribe rates to ensure that your recurring emails are effectively communicating with your customers.

7. Test and Analyze Results

Testing and analyzing recurring email campaigns is critical to their success. A/B testing to test different elements of email campaigns, such as subject lines, email copy, and calls to action, is an effective way to ensure better email engagement. You should also analyze your email marketing campaigns to track open rates, click-through rates, and conversion rates to identify areas for improvement.

Tips For Maximizing Email ROI With Emails 

You can leverage these retention emails in various forms, including: 

Newsletters: Many businesses and organizations send out regular email newsletters templates to their subscribers. These newsletters can be set up as repetitive emails that are sent out at a set frequency, such as weekly or monthly.

Marketing: You can set up a series of emails that are sent out on a regular schedule to promote your products or services.

Billing and payment reminders: You can send out your monthly invoice to a customer on the same day each month through automation.

Overall, these emails can be a useful tool for businesses and organizations to stay in touch with their customers on a regular basis, which can help improve communication, engagement, and ultimately conversions in the long run.

Wrapping Up

In today’s competitive business landscape, recurring emails can be the difference between a one-time customer and a lifelong customer. These emails are a powerful tool for your business to generate consistent revenue and build long-term relationships with your customers. Furthermore, by leveraging the power of email automation, you can create personalized email campaigns for your customers. 

We hope the tips shared above will help you achieve your recurring email goals. It’s time to harness the power of recurring emails and take your email marketing strategy to the next level.

Featured Image by regularguy.eth on Unsplash

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No matter how far we travel in time, emails are likely to be around. They have undergone a tremendous metamorphosis in the past years. What started merely as a channel for internal communication has evolved into one of the most powerful marketing channels that bring in the maximum ROI. 

As the digital marketplace is getting more and more competitive, you must create emails that resonate the most with your subscribers. To make things easy for you in the coming days, we have curated a list of tactics that will let you build high-converting emails. 

AI-assisted personalized email copy will get more popular

The majority of brands will go for AI-assisted personalized content in their emails. While this approach was popular with big brands with big budgets, it has slowly penetrated into smaller businesses too. Addressing the users by their first names will no longer suffice. Marketers will have to use customer data in real time with the help of predictive analytics and machine learning. 

Brands will have to invest in BIMI (Brand Indicators for Message Identification)

Cyber threats are constantly on the rise. So many brands are becoming victims of phishing and spoofing attempts. FBI’s 2021 IC3 report has revealed that 22% of all data breaches are due to phishing. BIMI (Brand Indicators for Message Identification) displays the logo beside the email message and helps in building brand credibility. It protects your brand from phishing or spoofing attempts. 

The good news is that almost all the popular inbox providers are considering extending support to BIMI. So, it will grow to be a must-have from nice to have. 

Cross-channel customer data will play a vital role in creating effective email marketing programs

The launch of Apple’s Mail Privacy Protection, App Tracking Transparency, and sunsetting of third-party cookies have compelled businesses to use cross-channel customer data in their email strategy. They will adopt customer data platforms and aggregate all customer data in a central repository. Consequently, it will help maintain data hygiene and mobilize data usage across different channels. It will, in turn, enable more relevant personalization, better segmentation, and smarter automation. 

Marketers will have to switch to clicks and replies as performance metrics for emails

With the launch of Apple’s Mail Privacy Protection, users can hide their location and IP address. Also, it automatically downloads the tracking pixels without the email being opened. So, it can be misleading to record the open rate. Marketers should consider the click-through rate, replies, and conversions as performance metrics. Email open rate will no longer be a reliable metric to track. 

Video email marketing will gain immense momentum

In the coming years, the usage of videos in emails will significantly increase. It will make emails more impactful for the readers while delivering intriguing storytelling to the inbox. With videos, you can facilitate communication and build better human connections with subscribers. It is great for generating donations for a non-profit organization, demonstrating a product, or promoting an event to get maximum footfall. 

Micro-segmentation will become a best practice

The rise in AI-driven tools will give access to enormous subscriber data. Marketers will be able to segment their subscribers through advanced parameters, thereby contributing to a more personalized email experience. There was a time when people could segment according to basic parameters like age, gender, and geographical location. However, with predictive analytics, it has become possible to segment according to past interactions, previous purchases, and other relevant parameters.    

More and more business owners will consider AMP emails

AMP (Accelerated Mobile Pages) has enhanced the website navigation experience for quite a few years. It has also entered the world of emails. The beauty of this technology is that it allows the subscribers to take action from the email itself. For example, You can send an event invitation email and let the users RSVP from the email itself. eCommerce industry marketers can incorporate AMP in their cart abandonment emails so that users can checkout without going to the app or website. 

Currently, Gmail, Yahoo! Mail, Mail.ru, and FairEmail support AMP. In the coming days, many more email clients and inbox providers are expected to extend support for this trend.      

The usage of interactive emails will grow significantly

Your subscribers are receiving hundreds of emails every day. To make sure that they engage with your emails, incorporate interactivity so that it encourages a dialogue. Mostly, emails are like a monologue but adding interactivity will prompt more users to take action. Interactive emails are still in the early stage of adoption. So, your brand can stand out by embracing this tactic. 

Modular email templates will be the future

Email marketing is a complicated task with multiple processes. More often than not, brands have around 5-6 emails in production at the same time. Unfortunately, they are not well-equipped to meet the email production goals, especially when there is too much workload and resource crunch. The easy workaround for this problem is to use modular email templates. You can slice and dice these templates according to the purpose of your email and preferences. It is a convenient and effective alternative to email template production. 

Customers will look for a consistent experience throughout the marketing channels

In addition to emails, you must invest in other marketing channels like social media, push notifications, and text messages. Whether it is the messaging tone or visuals, deliver a consistent experience throughout the marketing channels. For example: If you are promoting a new product through emails, convey the same message through your social media channels too. 

Wrapping Up

Owing to the competitive bottleneck, marketers will leave no stone unturned to try innovative ideas in their emails. And the highlight is that email clients, inbox providers, and subscribers — all are getting more open to supporting these technical advancements. So, it’s a win-win situation for the entire email marketing landscape. 

Just make sure that you have the proper technical set-up and strategy in place for the email strategy to work.

The post How to Prepare your Emails for the Competitive Market  appeared first on noupe.

Writing an impactful email copy is of paramount importance. You ought to stand out in the subscriber’s inbox inundated with hundreds of emails. Email copywriting is an art and science that works on the fundamentals of understanding customer psychology and facilitating their decision-making. The foundation of an engaging copy is brevity, clarity, and relevance.  

There are a number of email copywriting formulae that can help you win over your customers and make their purchases from you.

Let’s delve deeper into the most powerful copywriting formulae to create high-converting emails.

PAS Formula

Problem-Agitate-Solve is the simplest of all formulae. It is easy to learn and apply. Marketers use it extensively in emails, social media posts, and practically every material. 

Here are the components that make up the PAS formula. 

P: Problem —- Make the reader aware of the problem

A: Agitate —- Get the user to realize how the problem affects their life and business

S: Solve —- Let the person know how your products can work as a solution to their problem

FAB Formula

FAB formula refers to Features-Advantages-Benefits. More often than not, marketers focus on talking about the features in the email copy. They include technical jargon that might not be comprehensible for an average reader. Through this formula, you can promote a new product in the email and talk about your unique value proposition.

FAB represents:

F: Features —- The unique and useful features that you want to promote

A: Advantages —- How the feature can help the users

B: Benefit —- How is the advantage relevant to your target audience

BAB Formula

FAB formula is all about the product features while BAB formula taps into the emotional instinct of the users. Here’s an explanation of this formula.

BAB represents:

B: Before —- Present the problem faced by your target audience

A: After —- Let the users know the status after resolving the problem

B: Bridge —- Explain the solution that helped overcome the issue

AIDA

The oldest copywriting formula is AIDA (Attention, Interest, Desire, and Action). Elmo Lewis invented it nearly a century ago. 

AIDA stands for:

Attention: Hook the reader and bring their attention with a compelling statement

Interest: Sustain their attention with an interesting statement

Desire: Let the user know how the product will make lives easier for them and pique their desire

Action: Inform them about the action to be taken to experience the same

Take a look at this email by Dau Relationship Marketing that nails the AIDA copywriting formula. 

ACCA

ACCA stands for:

A: Awareness of the problem

C: Comprehending the problem with the help of an explanation

C: Conviction to combat the challenge

A: Action that will help resolve it

It works on the principle of empathy. It works wonders for non-profit organizations looking forward to raising donations for their noble cause.

4 Ps

Just like the screenplay of a movie follows the three-act structure, namely the setup, midpoint, and resolution, email copywriting can conform to the 4 Ps formula. 

4 Ps refers to:

Problem: What is the user’s primary challenge?

Picture: After the resolution of the issue, what does the prospect wish to achieve?

Proof: Offer evidence that you will be able to solve the problem

Proposal: Let the reader know how they will be able to reach the solution.

Storytelling

We are naturally more receptive to stories. Tell a relevant story through your email and your subscribers will surely be inspired to take action. You can use client success stories as social proof to make your emails more engaging for the readers. Such testimonials will encourage more users to purchase from you.

4 Cs

Another formula that comes in handy for creating emails is the formula of 4 Cs. 

It stands for Clear, Concise, Compelling, and Credible. 

Your email should be able to convey the message clearly without beating around the bush. Also, it should exude authenticity and be compelling enough for the readers to take action. 

Nine-word formula

This formula by Dean Jackson is especially useful for re-engagement emails. It uses a nine-word template that reminds the user if they are still looking for the service. 

For example, Travel agencies can send out an email saying: “Are you still looking for a hotel in Chicago?”

It will instantly trigger the recipient’s thought process and persuade them to take action. 

Take a look at this email by Animoto that makes perfect use of this formula.

These are nine of the most popular email copywriting formulas. Besides these, there are some generic copywriting tips and tricks that you must remember to create an effective email marketing strategy. 

Always have a definite goal

Whether it is generating webinar attendees or conversions for your eCommerce store, have a specific goal for your emails. It will help you write meaningful and effective copy that will be relevant for the readers and drive faster business growth. Define the tone of the email according to its purpose and target audience. Is it for a potential client, existing customer, or dormant lead? The subject line, the language of the copy, CTA, and graphics should be in line with the action you expect from the subscribers. 

Personalize the email copy

Consider the user’s past purchases, resources downloaded, and products searched for. Accordingly, personalize the email copy with valuable information that will appeal to the users. Creating tailor-made emails is of paramount importance to cut through the noise and get more click-throughs. 

Write an engaging subject line

Many marketers consider the email subject line an afterthought. That’s a huge mistake. Pay attention to your email subject lines; give yourself enough time to craft a catchy subject line that makes the users open your email. 

Proofread before hitting the send button

Before you send out the email, proofread for any grammatical errors or typos. Use apps like Grammarly and Hemingway App Editor so that you don’t miss out on any mistakes. 

Wrapping Up

Your guide to writing high-converting email copy is right here. Although AI writing tools are getting immensely popular in recent times, email copywriters and a humanized approach will never go out of style. Make sure you follow all these tips to create emails that bring business growth and conversions.

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The Holiday season is the most competitive time of the year. Every brand tries to get the maximum out of their email campaigns during these busy days. As the email volume increases, you have to invest extra time and effort to create impactful campaigns that convert. 

For better understanding, we have divided the topic into five distinct subheadings, namely content, design and development, deliverability, the X-factor, and things to avoid. 

Let’s discuss each one of them in further detail:

1. Content

As platforms like Instagram, TikTok, and YouTube are getting more popular, your subscribers expect video content and visually rich emails in their inboxes. The Holiday season is a good time to experiment with these rich media elements and see how they work for your business. 

It is a good idea to check the competitors and derive some inspiration from their strategy. Track the past purchases and browsing history of your subscribers to target them with relevant content. 

Add social proof in your marketing emails as well as automated emails. Highlight your best-sellers, top-rated products, product testimonials, and company-centric testimonials in your Holiday emails. It will build confidence and encourage the users to purchase from you, especially during the season of giving. 

Besides promoting your discount offers, let the customers know how your product makes lives easier for them. Inform them about free shipping, easy returns, and gift wrapping policy. 

2. Design and development

More than 50% of online sales take place through mobile devices. But, that does not imply that you overlook desktops. You must design your email campaigns in such a way that it renders well across all devices and email clients.    

Incorporate Holiday elements in your email campaigns. Use bright colors like red, blue, and white to match the festive vibes. Just make sure that you keep an eye on the file sizes. Avoid using images over 1 MB to maintain optimum loading time and engagement rate.  

If you have a large subscriber base accessing emails through Gmail and an ESP supporting AMP technology, send out interactive AMP emails that work as a mailable microsite. You can also send out GIFs to make your emails visually aesthetic. 

An important design aspect is accessibility. Use suitable color contrast so that the important elements stand out. When using visuals, keep away from too flashy animations or GIFs flashing between 2 to 55 Hz as it can aggravate photosensitive epilepsy. Also, create Dark Mode compatible emails as most of your subscribers are accessing emails in dark mode settings. 

3. Deliverability

Clean the subscriber list before sending out Holiday email campaigns to ensure a good deliverability rate during the peak season. Warm up your domain at least two months prior to the Holidays. If needed, consult a reliable deliverability partner who can guide you through the process. 

You can also consider investing in an exclusive subdomain for the Holiday season. As send volumes are expected to reach an astronomical figure during the Holidays, a new subdomain would keep you away from the radar of ESPs and ISPs. 

Change the segmentation criteria to warrant proper data hygiene. Refrain from increasing the sending frequency overnight and send emails to active subscribers only. Many brands employ blast email campaigns during the Holiday season. That can be detrimental to your email deliverability and the sender’s reputation. 

4. The X-factor

The holiday season is a good time to share your brand story and stand out from your competitors. Let your customers know how your products stand out from the pack. Target them with language and visuals that they can relate to. If needed, put the automated emails on hold or modify the trigger events. Your subscribers behave differently during the Holiday season. Recognize this aspect and adapt to your customer needs matching the Holiday season. 

5. Things to avoid

• Don’t resend your Holiday emails to non-openers automatically. With Apple’s MPP, open rates might be tracked inaccurately and redundant communications are the last thing your subscribers want to receive. 
• Don’t wait too long before planning the Holiday email strategy. Early fall is a good time to start conceptualizing your email campaigns. 
• Don’t miss out on sharing important information like order processing and shipping deadlines in the Holiday emails. 
• Don’t send text-heavy emails as people will be scanning through their emails instead of reading. 
• Don’t carry on with automated emails that include a wall of text. Revamp your automation strategy to align with the Holiday mood. For example: Include special sign-up offers to welcome the subscribers during the Holiday season. The Holiday season is perfect to re-engage the users and inspire them to buy from you again. 

Conclusion

Email Uplers got in touch with 10 industry stalwarts to understand how to slay your Holiday email game. To get actionable tips from the experts, head to the insightful infographic.

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