BlogmyQuery – BMQ

Part of the quality care that you provide for your clients involves ongoing check-ups and reports to track their recovery from injury. Their day-to-day habits like eating and exercise, their consistency with taking medication, and their body’s response to their health regimen must be watched and adjusted accordingly, to produce the best possible outcomes.

The same is true for any hospital or clinic marketing plan designed to increase traffic to your website and practice. In this case, check-ups involve the careful consideration of accurate analytics data. Use the following tools to discern which data is most important for tracking your website’s reach, and improving its overall performance.

Google Analytics (GA)

Google Analytics is an arm of the number one search engine in the world, and the most popular tool for collecting data about your website traffic. With GA you can learn which content on your site is most enticing for visitors and how they engage with it.

Use GA to find out:

• The amount of time visitors remain on your site
• The amount of time they spend on specific site pages
• What other websites or searches directed them to yours
• Which links visitors engage with most on your site

Hubspot

With Hubspot, you can use inbound marketing to attract new patients to your hospital or clinic. Inbound Marketing is the deployment of consistent blogging, article and content creation, and social media posting. You’re bound to increase your clinic’s online visibility with a consistent posting schedule.

You can use the platform’s Customer Relationship Management (CRM) tool to make short work of organizing your client and prospect information. Plus, as a partner with Google, you can easily link Hubspot to your GA account for the creation of data reports.

Matomo

Matomo is very similar to GA, but it is open-source. So, anyone who uses it can tweak the software to customize the process of collecting, evaluating, and distributing data. If you have a WordPress website, you can use Matomo at no charge.

Matomo offers a level of security that you don’t get with GA as well. Use the DoNotTrack setting to prevent the collection of your website visitors’ personal data and protect them from potential fraud.

Google Optimize

If you’ve ever used A/B Testing to compare two versions of a business strategy or marketing plan, you know that the results can provide valuable information that helps you understand where to best invest your time and resources.

Google Optimize provides a ready-made platform for this kind of testing. For your most important marketing campaigns, use Optimize to:

• Test new types of landing pages.
• See how visitors respond to different website color schemes.
• Try different content writing styles to find out which ones your audience responds to best.
• Evaluate the results of each experiment

Choose the most effective methods according to your results, and develop long-term lead-generation strategies based on them.

Google Data Studio

Sometimes data can be difficult to understand without easy-to-view formatting. Google Data Studio lets you transform analytics information from your content platforms into reports. Use ready-made templates the program provides to save time and avoid having to create your own from scratch.

You can convert data into tables, geographical maps, graphs, and various kinds of charts. Include videos and links to reports and content to help clarify the results. Then, with one glance, you and your employees can see how your strategies are impacting your clinic and then brainstorm on ways to improve them.

Finteza

If you’ve ever wondered how much of your website’s traffic consists of real people versus bots, then Finteza is the free analytics tool for you. It uses a Bot Detector to scan your website and determine what percentage of your visitors are actual humans with whom you can build relationships.

Finteza also provides information about your visitors’ behavior when on your website. Weed through the spammers and find the most effective ways to reach out to your prospects.

Adjust the wording or format of a page or marketing tool if you find that it’s attracting too much attention from bots. In this way, you can become more efficient in the creation of web content and your marketing campaigns.

Similarweb

To hook your visitors and keep their attention for the longest time possible, you need to combine a compelling message with captivating visuals plus relevant content. However, you also need to monitor your competition, to understand which strategies work for them.

Similarweb is an analytics tool that allows you to compare your data with information collected about your competitor’s websites. You can increase your hospital or clinic search engine optimization (SEO) by employing the same techniques that have helped other practices grow by leaps and bounds.

Also, you can use this tool to evaluate who their primary affiliates are. Reach out to them, and establish relationships to grow your network and gain access to a wider audience.

Use Analytics to Develop Your Practice

You know how important it is to keep an eye on a recovering patients, to help them improve their health. Use that same logic when developing a marketing strategy for your practice, and you’ll see rapid growth in your clientele. Couple your efforts with an experienced hospital and clinic marketing service provider, and you could potentially see exponential growth in the near future.

The post Free Analytic Tools to Boost Traffic to your Clinic Website appeared first on noupe.

Text messaging has become one of the most popular modes of communication, and it’s not just for teenagers or young people who have grown up in the information age. Texting has also become an effective marketing tool for businesses across myriad industries.

Step up your PT marketing plan with text messaging, and take advantage of one of the simplest ways to keep in touch with clients and prospects. When you reach out to clients on their digital devices, you increase the likelihood of getting a response, growing your practice one message at a time. Read on to learn how to use texting to your advantage.

Keep it Simple

Texting is convenient because people today typically keep their phones or devices within arm’s reach. You can maximize your texting outreach campaign by keeping your messages short and sweet. 

Most people react to text messages in the same way they interact on social media—long messages are generally considered a turnoff. Wordy messages coming from an unknown number are likely to go unread and be deleted. To use texting successfully, let them know who you are and get right to the heart of their needs with just a few sentences.

Be Relatable

A down-to-earth message can go a long way in making text recipients feel like you understand them. Start with a short greeting that includes your practice name. If you’re reminding them of an upcoming appointment, be sure to tell them you look forward to seeing them. To promote a special deal, or a new product or service, phase your message as an invitation to take advantage of a great opportunity.

Incorporate Healthcare SEO

Getting more real-time engagement with your clients and prospects is not the only advantage of texting. You may also get a bump in your overall search engine optimization (SEO). As recipients read your messages and click on the embedded links, it will drive more traffic to your website and other online assets.

Be sure to include links to your articles, landing pages, and website, to entice readers to engage with your content. The more visitors you have, the more relevant your practice will appear when it comes to Google ranking.

Use a Texting Schedule

One message is not enough to nudge your recipients into action. You need to court them over time, with the right messaging at the right times. The best way to do this is to create a texting schedule. Sending messages too often might annoy some people, and sending them too infrequently may cause them to forget about you.

Spread out your text messages no more than seven days apart. If you have an upcoming event or appointment, you can temporarily increase the frequency of texting until your last reminder prior to the event.

Time Your Messages Well

The last thing people want is a marketing call or message during dinner, late at night, or early in the morning when they’re getting geared up for work. The best times to send text messages are generally between noon and 3:00 pm. Weekend afternoons are also considered especially good times, since most people are free then, and more likely to read and respond to your messages.

HIPAA: Protect Client Data No Matter What

Whenever you share your client’s data over an electronic medium, you need to maintain compliance with HIPAA standards. Texting is no different. Make your clients aware that you are doing everything you can to guard their protected health information, and be sure to include automated consent forms before releasing their health info via text.

Put Texting on Autopilot

As a business owner, you understand the power of automation and the importance of streamlining your activities. For texting, use services like Front.com that let you schedule and send text messages using your email. Automated texting makes things easy for your employees who are already online all day to send and respond to text messages without switching devices. 

Front.com will keep a record of all text conversations for you, and store them all in one place for easy access. That way, if a client communicates by text with different employees, your staff can pull up their records to get all the info they need.

Get Ready to Engage

Texting shows recipients that you are available to listen to them and address their questions and problems — so long as you are responsive. Think about delegating the task of replying to texts to a trusted staff member, so clients’ messages get a response as soon as they come in.

Most people use texting to quickly volley questions and answers between parties, so provide your designated texter with a cheat sheet of quick responses. When a client requires a more in-depth response, that’s the perfect time to invite them into your practice for a consultation.  

Scripts Make Things Easier

Scripts are a great tool for automation that helps you streamline text messaging with your clients and prospects. Maintain a list of common answers to frequent questions that your staff can refer to for quick responses. Provide cheat sheets or handy cue cards to make it easy for your staff to respond within the ideal 10–15-minute window.  

Analyze Your Results

Use analytics tools like PatientPop to keep track of your campaigns, and to identify which links are generating the most clicks. With this information, you can see which promotions, times of day, or messages are most appealing to recipients.

Contact the Pros for Help

As patients’ preferred modes of communicating evolve, your physical therapy marketing strategy should be flexible enough to keep pace. The pros at Clever Solution are web development experts who can help you cultivate a stellar text marketing strategy that helps you grow your practice.

The post Healthcare: Use Text Messaging to Grow Your Practice appeared first on noupe.

The healthcare industry has undergone significant and unexpected changes in the past two years. The pandemic has led to the development of new healthcare administration methods that have long term benefits, and have become a mainstay for many patients.  

If you can flow with the tide of changing patient needs, you will be successful in this new climate and consistently generate new leads. The following short list of healthcare marketing trends in 2022 will bring you up to speed on what potential clients are looking for, so you can provide it.

1. Breath New Life into Old Relationships

Hearing from an old friend is always a delight. That is how you ought to approach your old clients, even if they haven’t heard from your practice in a while. You are, after all, responsible for changing their lives by helping them improve their health.

Leave a message or a note to remind them that you’re still available to provide high-quality care, to help them get the most out of life. Even a birthday or holiday greeting has the potential to jog a client’s memory, reminding them that their health should always be a priority. Let them know that now is the best time to stop putting off those appointments!

You can create scripts for your employees that they can use when sending text messages, voicemails, and emails to old clients. These messages can say something like:

• “If you missed your scheduled visit, we’d love to welcome you back!”
• “How many appointments did you miss last year? We’ll help get you back on track.”
• “That joint pain you’re feeling could be a sign that your chiropractic adjustment is long overdue. Call us for an appointment now.

2. Build New Connections with Google My Business

To attract more foot traffic to your practice, you need to make it easy for new clients to find you. Developing a rich Google My Business (GMB) profile is the first step in making yourself searchable.

GMB helps you to make an instant personal connection with potential clients who are searching the web for physical therapy and similar services. With quality photos from your practice and concise information about your areas of expertise, you can make an impact that beats out the competition within seconds—and seconds are precious on the web.

Make sure your profile has your clinic’s most current and accurate information, to make it easy for Google Maps to locate you when people need directions to your clinic. This will come in handy for all the events you’ll be planning, like health expos, community information sessions, and picnics! These types of “Welcome Back” events are sure to attract new faces, giving you the chance to showcase your expertise and build new relationships.

3. Keep Your Clients Safe When Using Telehealth

The US Department of Health and Human Services has reported that the use  of Telehealth tools has increased by 63 times since the pandemic began. This also means that your patients’ personal data is much more at risk of theft by cyber criminals. 

When you provide Telehealth services, you need to be just as vigilant about HIPAA compliance as you are in your clinic. Your protective measures should extend to include information that is shared via email, in video conferencing, during an online chat, and even over the phone. Use software that encrypts digital data, and be sure your staff understands what information is okay to share in conversation.

4. Be Laser-Focused with Search Engine Optimization

What better way to create a roadmap to your practice than directly answering patient questions? Whether you practice in a region with a high population of older retirees, or an area filled with military veterans who have particular needs around combat injuries, your SEO strategy should target the common healthcare concerns in your area. 

Know which keywords and phrases patients use when they conduct searches online. Then, incorporate their exact questions into your social media content, blogs, and online ads, to highlight patient concerns and point to your services as the solution.

5. Let Clients Know that They Come First

You understand that bedside manner is important whether patients are actually present in your office or receiving help from you across a screen. A high level of care involves understanding that every client is unique, and each has dealt with recent challenges in their own way. Some have cooperated with lockdowns and community restrictions with a sense of extreme caution, while others have rebelled against them in the name of freedom.

As a healthcare practitioner, knowing how to keep every patient informed and healthy is your gift. Understanding and serving a wide range of client perspectives will make your practice stand out. Address these issues in your content and marketing, to let potential clients know that you have compassion and a practical care plan to meet their needs.

6. Let the Pros Help You

No one can go it alone, and these times have taught many of us the value of community. If you need help building your website and creating an effective online marketing plan for your clinic, let the pros help you. Web development experts can help you build your healthcare marketing strategy and generate regular new leads.

The post Healthcare Practitioners: 6 Ways to Market Your Business in 2022 appeared first on noupe.