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The Covid-19 epidemic has had a lengthy range of implications in recent years, one of which is the work-from-home culture that has become a part of our current way of life. And there’s no telling when it’ll end and we’ll be able to return to our 9-5 jobs. While working from home allows us to spend less time traveling and more time with our families, remaining productive is the most difficult aspect.

According to a big global poll, more than half of respondents say that they spend considerably longer and significant hours on office work. This prompts the question, “How to Stay Productive While Working From Home and Achieve Your Goals“?

To assist you, I have compiled a list of six proven and established tactics that can assist you in increasing your productivity when working remotely, regardless of whether you are new to this culture or have been seeking solutions for a while.

Let’s dive into them. 

Have a Morning Routine

Maintaining a morning routine is just as important as keeping office hours. Take a moment and consider what one thing you do in the morning that makes you happy from the inside out. What are the activities that make your mind and spirit feel light? Make a plan for everything and stick to it. Many successful people credit their personal and monetary success to a rigid morning routine. Don’t be depressed. If you haven’t already, this is a fantastic opportunity to get started. 

The same is true for what you wear and how you carry yourself throughout the day. Many individuals I know are using this time to build out their beards or experiment with various hairstyles (some out of curiosity, some out of laziness), but I do not advocate working entirely in your jammies. Casual days are OK, but exceeding them may have an influence on the effectiveness of your job.

Energize your Intellect With a Cup of Coffee

People across the world love coffee, especially corporate ones. Not because it tastes good but because it acts as a mental energy enhancer. Work and coffee go hand in hand, whether it’s an early morning wake-up call or a mid-afternoon break. And the greatest thing is that, aside from its numerous benefits such as increased productivity and creativity, it is available in a variety of price points ranging from budget to premium.  

People from different countries prefer diverse coffee flavors and each has its unique method of brewing it. Whatever the case may be, it’s no surprise that coffee has evolved into a trademark moment for remaining focused on the work-from-home lifestyle. If you are a fan of coffee like me, you can use another soft drink that can help you refresh your mind and give you energy.

Establish a Personalized Workspace

Though it may be enticing to function from your bedroom or couch, attempt to establish something more formal. According to research, having a dedicated workstation might help you focus. Having a specific area in your house where you can work might lead to less distraction and more focus.

You may transform your dining room into an office, or you may already have a study room in your house. Preferably, your workstation should include a gate to keep out interruptions, as well as all the items and tools you might require accessible, such as a laptop, pad, headphones, water bottle, and so on. You’ll want to avoid getting up frequently to fetch anything you could want since this will simply reduce your productivity.

Try to Maintain Your Office Hours

Yes, working from home allows you the flexibility to accomplish your job whenever you choose, but it also combines the habit of procrastination if done for an extended length of time. This increases the pressure of unfinished work all the time, resulting in restless time and lower productivity. 

To avoid this issue, strive to keep your regular office hours and accomplish all of your jobs within that time range. This involves checking your email on a regular basis, coordinating on-call with employees, and submitting a job assignment. Professional work is crucial, but so is taking time to unwind, appreciate your loved ones, and simply relax. Make certain that you are setting fair parameters on both a personal and professional level.

Take Short Breaks

Seeking to spend lengthy periods of time in front of a computer is what not I am aiming for. The one we’re after is productivity. Working nonstop for lengthy periods of time depletes your energy and lowers your efficiency. Your mind and body require time to recharge, which can only be accomplished by taking brief pauses while working on your assignment.

Consider taking a break every hour and just walking around your house or refilling your water bottle and doing a brief house chore if possible to feel much more lively. You may add additional variety to your breaks by, for example, taking a 15-20 minute break to chat with your elders and absorb their ingrained beliefs. Or whatever makes you feel happy, just do it.

Another way to enhance your breaks and add a sense of calm and relaxation is by incorporating nature sounds. Step outside and take a walk in your backyard or local park and listen to the birds singing, leaves rustling in the wind, or a nearby stream. These natural sounds can have a positive impact on both your physical and mental well-being. It can be as simple as listening to a recording of ocean waves or a forest stream. It can be a great way to refresh your mind and make you feel more relaxed. Even a few minutes of listening to nature sounds can help to reduce stress and improve your mood.

Eliminate the Digital Distractions

While at work, you are constrained by certain etiquette and cannot check your social media often, but this is not the case at home. Unfortunately, it’s all too easy to become lost in the rabbit hole. You don’t even notice it when a minute of browsing turns into an hour or more, and ding, you’re behind on your job.

Do whatever fits you best to keep yourself away from these distractions. For example, you may set a task deadline and only then access any social app, or you can set a timer, or you can enable zen mode or DND mode. As soon as you are done with your work, you can check your social apps’ notifications as much as you like.

Finally, Put These Suggestions to Use Right Now!

Do you really wish to get the most out of this article’s advice? Don’t accept everything at once. Choose one or two recommendations and try to implement them right now. And then start gradually increasing the aforementioned suggestions. I promise you that after a certain period of time, you will be in a better position with your work-life balance.

The post How to be More Productive when you are Working From Home appeared first on noupe.

Online stores are the future of conventional retail. As innovative and exciting as it may sound, it is not simple to make your initial sales and keep those orders coming in. Why so?

The most prevalent explanation is that the ECOM business was not properly established. There are always certain crucial pieces lacking, making it challenging for website owners to attract and keep clients in the long run. However, you do not need to be concerned about this.

There are methods for putting the puzzle pieces together and growing your eCommerce store. Regardless of whether you are in the research stage or want to assess why sales are stalling, there are ten things you should cross off your list before you begin.

Let’s dive into them.

Research “What You Should Sell” Intensively

Product assessment is an essential component of every eCommerce store plan, regardless of size. There is no limit in a rapidly digitizing society where anyone with genuine drive may become a business person. Before you determine the final products to put on your eCommerce site, you must conduct extensive market research. So, you shouldn’t just start because someone else has had success in a specific area or you have goods that you want others to buy.

The hottest items are ones that have an existing large following and face little competition. To find out the in-demand or trendy products, you can start by analyzing your competitors or you can use tools like keyword planners. Once you’ve found the right items, the rest will seem a lot easier to you.

Examine Your Market Rivals

Before entering a market, it is ideally a good idea to have a thorough understanding of your competition. Assess what they are delivering to their customers (services, USP), their strengths, shortcomings, and any other techniques they employ to get out to their target demographic. Given this data, your brand can outrank the competitors if you can deliver superior services to your prospective customers. 

Furthermore, it is beneficial to understand how prominent organizations function and to mimic the best practices. Once you have done this study, construct a new marketing strategy if necessary.

A Powerful Branding Approach

How would you position your brand in the face of large eCommerce competitors such as Amazon or Flipkart? The solution is a thoughtful, powerful branding plan. Your brand represents a vital aspect of yourself.  As a result, it is the next crucial step that needs to be done right. 

The process of branding goes through a number of steps including naming your store, designing a logo, and deciding what you want to deliver to your consumers. So, think hard. What do you have to offer your consumers that no one else has? Once you’ve identified your USP, you’re ready to go on to the following stage.

Choose the Right Platform

Whenever it comes to opening an online business, choosing the correct platform is critical. Sellers have two options: sell their items on their own websites or register with any ECOM marketplace to offer their things online. With the former part, you will encounter a couple of options that demand different skills, including a range of expenditure costs, unique styling features, and a distinct user-friendly experience. Depending on your needs and budget, you may select from well-known platforms. You can check a detailed comparison between BigCommerce vs Shopify vs Squareup.

And if you are not ready to build your own store, you may always use an eCommerce platform like Amazon to locate new consumers.

Register Your Business

Once you’ve decided on a platform or marketplace, the following steps are to register your business:

Select a business name: Conduct professional research to establish an easy-to-remember name for your company.

Protect your domain name: If your business name is not available as a domain name, consider a URL that is easy to remember and relevant to your business. So, if your company is SkinCare Tips and SkinCareTips.com is not accessible, consider TipsbySkinCare.com.

Choose a Business Structure: To create a unique legal entity, you must register your firm under the appropriate business structure. This includes the following: Sole Proprietorship/ Partnership (with a company partner)/ LLC/ Corporation

To register your business, you will have to obtain:

• Certificate of Digital Signature
• Director Identification Number
• MCA Portal Registration
• Certificate of Incorporation

In addition, the legal documentation requires the submission of a GST, PAN card, and company email ID.

Prepare Your Inventory

One of the most difficult difficulties that both conventional offline and eCommerce businesses confront is assigning and monitoring stock levels in their stores on a regular basis. It is also possible that demand will not be satisfied or that the amount necessary will be overstated. Consider using inventory-management software tools to assist you in controlling your inventory supplies. Whatever strategy you use, make absolutely sure you have adequate stock on the day of the product launch, but not too much, or it will be difficult to handle and will go to waste.

Determine Shipping Options

Online shipping may make or kill a company. If your shopping expenditures are excessively expensive, a consumer who adds a product to their cart is likely to abandon it. This is particularly true when the cart value is too low. Keeping this in mind, it is best to maintain a fixed shipping fee or no shipping cost at all for all of your items in order to convert your almost-prospective purchasers into your sure-sure customers. Aside from shipping costs, ensure that your company follows models such as Amazon’s Prime Delivery by collaborating with local vendors to provide shoppers with consistent fastest delivery on time.

Use SEO to Rank Your Website

As an eCommerce store owner, it is imperative that your website ranks top in the search engine results. To do this, you must guarantee that your website is search engine optimized. Google, Bing, and other popular search engines generally follow a well-structured path to score webpages. As a vendor, you must compile a keyword list related to your goods or assistance which you believe buyers may use while looking for the items or services you offer. In addition to aiding your product rank better in search rankings, SEO may be used to structure your eCommerce store appearance, making navigating easier for users. Apart from these, you should properly optimize your website with proper schemas. If you are using WooCommerce to set up your online store, you can find many schema WordPress plugins which can help you to mark your products and pages with proper schema tags. Same applies to Shopify and other platforms. 

Harness the Power of Affiliate Program

As long as the product/ service you’re offering on your site generates a profit, pooling that earnings with affiliates in return for more purchases is never a terrible idea. Amazon, the world’s largest ECOM company, pays affiliates between 5 and 8% commission on purchases, so you may determine what proportion of your revenue you are willing to divide with associates and create a system like this on your online store. This way your site will gain greater exposure since affiliates help bring your items in front of numerous individuals who might not have seen them otherwise.

Strong Customer Support

How do you manage customer complaints or any significant consumer who has a question about your services or a problem with a recent purchase? Robust customer support would do that for you. Make it simple for your consumers to get in touch with you. If you have a business email or a contact page on your site, ensure to respond to such messages as soon as possible. If you provide a call feature, make your business open-hours and local time explicit on your website. 

Another thing you can do is integrate a live chat feature that would allow customers to seek assistance with any issue they have on your site without leaving. You don’t have to provide every type of assistance, but the important thing is to be persistent and timely.

Wrapping-Up

So that’s all I’ve got for now. There is no single formula for achieving instant success. Building a business from the ground up takes persistent work. It is critical to recognize that each firm is distinct and provides various services and that the industry environment is always evolving. However, if you begin with the aforementioned list, you’ll discover a plethora of possibilities to make the improvements that will continue your eCommerce business expanding and flourishing.

The post Things to take care of when you are Starting an eCommerce Store appeared first on noupe.

There are millions of Apps available in the Apple store and google play store so are the multiple options available for the users. It is more important than ever to create marketing systematic plans for your mobile app.

Marketing a mobile app efficiently involves determining a target audience, learning how to reach them, how to communicate with them and analyzing their in-app behavior to make updates and improvements. The ultimate goal of the mobile app development is to market the app to engage repeated customers. Some of the marketing tips for the app owners are discussed below:

Contender Analysis:

Your app will have competition obviously so conducting competition or contender analysis is an important step of mobile app marketing if you want to be ahead of all the competition.Identifying and evaluating your current competition’s strengths and weaknesses relative to those of your own app or even some of its features.

Constructing website or landing page:

Creating your online presence via an SEO optimized website or a landing page is an important way to do app marketing. Mobile websites are the number one source of app installations.You can expand the reach of your app to potential customers by linking it to a website and blog. The web is usually the first place where people go for searching their relevant options.

Promo video creation:

Everyone is not interested to understand the app information from the app description or through one-two screenshots so it is important for you to make demo or promo videos for the marketing of the app. Make a simple 30-40 seconds fictive video illustrating your app.Creating a demo video for your app can be helpful to you if you have proven your app’s concept and you are sure you are in the winner race.

Social media advancement:

Social Media promotion is a great way to enhance the marketing of your app. 65-70% of online businesses are using social media to promote their app. You can create hashtags for social media campaigns to promote new and improved features of the app. You can use sponsored stories targeted to mobile news feeds via social media platforms like facebook. You can also use promoted tweets on twitter.You should explore prestigious marketing specially on instagram etc. Run amazing contests to attract the customer towards your app.

Ask users for feedback or suggestions:

You should encourage reviews and feedback from your customers. More positive user feedback can make your application trustworthy for other users.This will help you to pull many more customers.Once a potential user finds your app, they might need some convincing that your service is reliable and valuable enough to download.In this case reviews can be useful.

Don’t blank out about email marketing:

Email marketing is one of the valuable concepts that can be used to market your mobile application. It is also one of the efficient forms of digital marketing for your application. You can use a landing page to collect the email details of the customers. Also, you can use embedded sign-up forms to collect the emails of interested customers. You can share content from your blog to continue engaging those customers.

App store optimization:

Optimize your app store page using app store optimization to get higher rank in search results. Once your app is ranked higher in search for a certain keyword, it will continue to rank for a few months.The higher will be the rank, the higher will be the visibility to the user. Ultimately there will be more downloads. Good app store optimization depends on some of the factors like title and keyword choice. A great title attracts the customer to click on your app icon. Always include features and benefits of the app in the keywords. You can add screenshots and videos also. Localizing your app as per the required language will help you to get more installs.

Promote it in all your communications:

You can include links to your app websites, blogs and social media platforms in all your email signatures etc. You can also have current users help you market your app by using in-app messaging and push notifications that encourage them to share on social media.

Contact a PR firm:

You can hire a PR team if you can spend some handsome amount of money on the advertising of the app but this way is too effective for your marketing strategy.Mailbox app is one of the good example of having a good PR team.It had half a million waitlist subscribers before it even came out.

Spring up your subscriber list:

Keep collecting email addresses and grow your list and send the app updates on the bigger list now.You will be pleased to see the number of subscribers growing and send your updates to thousands instead of dozens. The bigger the subscriber list will be, the bigger your customers will be.

Well designed and attention-grabbing app icon: 

App icon design is the master thing that can be appealing to the customer to install your app. It should be very creative and unusual.Consumers are driven by visual effects.Your app icon is the first thing that a potential user sees in an app store, so make it very appealing.The icon you choose should be recognizable.It needs to be a clear representation of both your brand and functionality.

Boost customer ratings:

Ask your loyal and satisfied customers to leave a rating on the app store but don’t fake it. Fake ratings can harm you badly in the long run.Customer rating should be increased fairly and correctly. The key to increase performance of your app is to increase customer ratings.

Oversee your performance:

Your analytics should be checked via different tools to understand the use case of the customer. Take out new conclusions and make an action plan to implement that.Monitoring of the app is very important for growth of your app.You can use AppAnnie or Flurry to understand how your users interact with your app.

Engage your users again who have already installed your app:

A new initiative has been launched by google where you can run ads to drive users to open your app. Facebook also does the same thing now.You should engage existing users to use the app regularly to maintain web traffic and growth of your app.

Add an in-app “tell a friend” feature:

You can ask your users to promote your app by inserting an in-app feature “tell a friend”  so that the users can share your app with friends, family and co-workers etc. You can offer credits and incentives for the user who is promoting your application.

Propose free trials:

If you have a paid app, you can give free trials to the users to collect latent user information. Then enquire if they don’t use the app further and make a professional relationship with them and bring them in.Free trials attracts users to start using the app and it becomes part of their usage.

Influencer Marketing:

The key to this strategy is to find the influencers or celebrities who match with your user base. Social media platforms give influencers data on follower demographics. Leveraging the power of influencers can drive mass amounts of traffic to your application. You should choose a relevant list of influencers from various links of your mobile app space.

Get featured on mobile app review sites:

Your application should be good enough to pitch the mobile app review sites to consider your app to be listed there.To get featured you should have well-favoured graphics design in ample quality, primary and unique content and glitches free applications.

Public Relations: 

To make sure you have the best chance of getting your story published, you will make sure you will have everything that the journalist needs from you like- An app summary guide, your press release, screenshots, design collaterals, Videos, Founder Biog and pictures etc.

Conventional or In-store advertising:

In-store advertising is considered more effective than out of store advertising in raising product awareness and communicating product benefits. Conventional or traditional media includes all outlets that existed before the internet such as Newspapers, magazines, TV, Radio and Billboards.

Conclusion

These are strategic considerations that should influence your mobile app development greatly through the entire app marketing approach. Mobile app marketing doesn’t need to spend tons of money but strategic planning to grow the app.

The post How to Market your Mobile App to Get More Installs? appeared first on noupe.