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What is Japandi?

Japandi is a trend in interior design where aesthetics and culture blend together in harmony. Celebrating the mix of cultures, Japandi design combines Japanese minimalism with Scandinavian coziness. This design makes spaces that connect with both Eastern and Western styles, using natural tones and a sense of simplicity. In this blog post, we’ll explore this trend to see how Japan and Scandinavia’s ideas come together in a modern look and check out how it’s used in interior design. 

How Do the Scandinavian and Japanese Cultures Mix Together?

Photo by Don Kaveen on Unsplash

As a unique combination, Japandi creates peaceful interiors that bring a sense of calm. With clean lines, calm colors, and tidy spaces, Japandi follows the “less is more” idea.  In interior decor, calming and peaceful palettes are prioritized, and if brighter colors are added, it’s done elegantly. Similar to the “Wabi Sabi” philosophy from Japanese culture, the Japandi style also emphasizes sustainability. The prevalence of natural materials and simple design transforms it into a wonderful green decor style.

 On the other hand, Scandinavian culture embraces “hygge”, aiming to create a warm and comfortable space. This concept focuses on fostering a cozy atmosphere that encourages relaxation and a sense of well-being at home. The “hygge” philosophy revolves around the idea of enjoying life’s simple pleasures, such as warm lighting, comfortable textiles, and shared moments with loved ones. 

Fundamentals of Japandi Design/How to apply it to your home?

In the Japandi trend, the usage of handcrafted decor is prominent. Handmade decorations bring a touch of authenticity and uniqueness to spaces. Items like woven textiles and pottery created through skilled hands, introduce textures, colors, and forms that harmonize with Japandi’s simplicity. This emphasis on handiwork not only enhances visual appeal but also connects modern living environments with traditional techniques, showcasing the value of human creativity. So, you can truly experience the philosophy reflected by the Japandi trend in your living spaces with homemade decorations. When you’re incorporating these new interior design elements into your home, keeping track of your project is a good idea. By making a to do list, you can ensure that you create a cohesive and visually appealing space that meets your needs.

Use wooden furniture: Wooden furniture not only adds a touch of nature to your living spaces but also fosters a sense of connection to the environment because of its natural textures and warm tones. The use of wooden furniture in interior design creates a balance between the minimalist aesthetics of Japanese culture and the coziness of Scandinavian design. By introducing wooden furniture, you can effortlessly infuse your surroundings with the calming Japandi trend.

Photo by Katja Rooke on Unsplash

Sense of openness: Low-profile furnishings contribute to the minimalistic atmosphere that Japandi design aims to achieve. These pieces create a sense of openness, allowing for clear views and a harmonious flow within the living space. Low-sitting furniture enhances the connection to the ground, fostering a grounded and relaxed ambiance. This design choice aligns with both the Japanese and Scandinavian principles of functionality and simplicity, making it a key element in capturing the essence of the Japandi trend.

Simplicity and functionality: Mindful furniture selection in homes can achieve the principle of simplicity and functionality of the Japandi interior design trend. Opt for minimalistic furniture pieces with clean lines and organic shapes. Choose multifunctional furniture that serves dual purposes, such as storage beds or nesting tables, maximizing space efficiency. Embrace neutral color palettes such as amber color and natural materials for a calming ambiance. To enhance functionality, select furniture that prioritizes comfort without compromising on design. By carefully curating your furniture with these concepts in mind, you can aesthetically integrate the essence of Japandi design into your living spaces, promoting both calmness and practicality. 

Touch of Nature: Plants as a decor element add a touch of nature’s calmness to living spaces. You can start with low-maintenance plants like succulents or snake plants. Place them in simple, minimalist planters made of natural materials such as clay or wood. Do not forget to position them near windows to maximize sunlight exposure. You can also add a different touch to your home by choosing plants native to Eastern Culture, such as lucky bamboo, orchids, or bonsai trees. Another approach is using hanging plants or creating a small indoor garden corner. These green touches not only enhance the visual appeal but also contribute to the calming ambiance that Japandi design aims to achieve, a harmonious mix of nature and aesthetics in your home. 

Photo by Linh Le on Unsplash

Soft colors: Natural shades like pastel tones, muted grays, and soft blues dominate the Japandi design trend by contributing to the sense of calmness and balance. These color tones create a feeling of serenity, which perfectly aligns with the peaceful philosophy of Japandi design. You can apply this essence of Japandi to your walls, furniture, and decor elements. You can effortlessly infuse your living space with the calming energy that is characterized by this design trend. This soft color preference not only creates visual charm but also creates a peaceful ambiance for relaxation which reflects the Scandinavian kind of living art “hygge”. 

Conclusion

Japandi design presents a blend of Japanese minimalism and Scandinavian coziness, creating a unique and balanced interior decor style. By incorporating handcrafted decorations, wooden furniture, low-profile furnishings, simplicity, functionality, a touch of nature, and soft colors, you can authentically embrace the essence of Japandi in your living spaces. This trend encourages a calm and balanced atmosphere that resonates with both Eastern and Western philosophies. By infusing your home with the principles of Japandi design, you can create a space that not only reflects the beauty of two cultures but also creates a sense of calm, well-being, and connection with nature within your living environment.

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Best SaaS Summer Deals

Summer has come around in full swing with perfect weather, new opportunities and positive energy – and the best thing about it? All the deals.

If you just got back from your summer vacation and are now itching to get things done, we’ve got your back. Take a look below at the best SaaS companies offering discounts for the summer and shop in advance for an amazingly productive fall season. This is the perfect opportunity to get back in the flow for thriving businesses – and save money doing so. 

Here’s our round up of the best SaaS summer sales!

Jotform

Jotform is a no-code online form builder that offers a ton of sub-products and features.

Users can create custom forms and PDF documents as well as build apps and collect legally-binding e-signatures. Some of the endless ways you can utilize Jotform are creating an online store and selling products, collecting donations, using it as a CRM and building automated workflows that can include approvals.

All of your data is managed within the product and you’re able to create reports, analyze your submissions and take advantage of the many amazing integrations it offers. Jotform can work with all of your favorite tools to ensure you have the most seamless and efficient workflow.

Offer

Jotform comes with a free plan that includes all features.

Paid plans are 50% off until August 21th, 2023.

If-So Dynamic Content

If-So is a simple-to-use WordPress plugin for personalization. This versatile yet simple plugin works with any page builder and on any WordPress site. With its wide range of conditions and additional add-ons, If-So is an indispensable tool that provides endless methods to boost conversion rates, decrease bounce rates, and prevent wasteful spending on your advertising campaigns – all with ease and speed.

Offer

Get 35% off on all Pro plans and up to 40% off on Geolocation plans, with the bonus of including all add-ons (a $314 value). This discount is lifelong and will be automatically applied to future renewals.

Vengreso

FlyMSG is a text expander and writing assistant tool by Vengreso. It helps you type less and do more by automating the written word with just a few short keystrokes. FlyMSG saves top users on average 20 hours a month in personal productivity. It can be used anywhere online, including Gmail, Slack, Drift, Outlook Web, Facebook, HubSpot, LinkedIn, Salesforce, etc.

Offer

FlyMSG has 3 pricing editions for individuals, including the Starter ($2.25), Growth ($5.50), and Sales Pro ($11.00) plans. Each edition offers different features and benefits, such as access to templates, shortcodes, categories, spell check, font styling, technical support, etc. 

Schedulicity

Schedulicity is a simple booking app for service providers like hair stylists, barbers, cosmetologists, and estheticians.

A color-coordinated calendar keeps track of daily and weekly appointments with clients. You can also set recurring appointments for repeat clients – or they can make their own appointment online for free.

Schedulicity has in-app and text appointment notifications, email marketing tools, and customizable policies. You can block clients who repeatedly no-show, set personal time off, and ask clients to sign waivers when they book online.

You also get built-in payment processing, including pay-by-text, and access to free customer support via email, chat, and phone.

Offer

New accounts can access everything on Schedulicity for 14 days for free, including free client booking, sign-up, support, or cancellation. 

After the free trial, pricing for Schedulicity is $34.99/month. Add another service provider for $10/month.

Simpleshow

simpleshow video maker is a web-based AI-powered video platform for creating short explainer videos. The video maker has easy-to-use features for professional results. 

This video maker is a great sales and marketing tool. You can use it to promote your product or service, on your website, on social media, create a product video, in email marketing, in employee training, and for anything that helps you communicate with your audience.

Offer

simpleshow offers a 20% discount when upgrading from free registration to business or pro accounts. 

Sign up for FREE and select your preferred option. Before checkout, add your promo code MYDEAL20 to enjoy this special offer!

See pricing details here.

Lyro by Tidio

Lyro by Tidio is an AI-powered NLP chatbot designed to help handle customer service. It uses the power of AI to engage visitors, scrape FAQs to make them conversational, guide customers to resources, and provide data-backed answers. It’s a scalable solution that can be activated in one click. Lyro is built with small and medium businesses in mind. Its main goal is to deliver a personalized, fast, and efficient customer service, just like a human support agent would (but without hiring costs).

Offer

A free version is currently available with 50 Lyro conversations.

You can access more conversations with a paid plan as such: 50 conversations – $39, 100 conversations – $75, 150 conversations – $110, 200 conversations – $200.

ZeroBounce

ZeroBounce is an email validation, deliverability, and email-finding platform. The 99% accurate, fast, and secure email validation service helps you land in the inbox and connect with your prospects.

Along with a suite of deliverability tools, ZeroBounce also offers subscriber activity insights and an email finder that returns only valid results. With ZeroBounce, you’ll enjoy increased open rates and ROI in no time!

Offer

Get 15% off Pay-As-You-Go and subscriptions when you use the exclusive promo code: 2023summerisover

The discount applies to all email deliverability and finding tools. ZeroBounce also allows you to try the service with 100 free monthly email verifications.

Seobility

Seobility is an all-in-one online SEO software for optimal website optimization. With its advanced crawler, it analyzes your entire website, identifying errors and on-page optimization issues. Not only that, but Seobility provides daily keyword rank tracking across multiple search engines and geographies. Continuous monitoring ensures that you’re always informed about the status of your website. If you want insight into your backlinks or are looking for link-building opportunities, Seobility has you covered.

Offer

With the Seobility Summer Sale, you save 30% on Seobility Premium if you choose annual payment.

Just enter the voucher code 2023summer30 during the sign-up process. This offer starts on September 12 and is valid until September 22.

Missinglettr

Trying to grow your social media presence can feel like a never-ending battle.

And it’s even harder when you don’t have the time to promote your content, because you need to create the next one, the next one and… well… you get it…

If only there was an AI-powered platform that could turn your existing content into social media posts and automatically schedule them for you.

Say hello to Missinglettr.

Offer

Pay $49 for a lifetime subscription to Pro-level features of Missinglettr on AppSumo. Includes 3 workspaces, 9 social profiles and 3,000 scheduled posts.

FlexClip

FlexClip is a versatile video editing platform catering to creators of all skill levels. It offers customizable templates for personal and professional projects, along with a vast collection of stock photos, videos, and music. With powerful editing features, users can effortlessly trim, merge, add text, music, and transitions to their videos. The AI-powered tools, including auto subtitle, text-to-speech, AI image generator, text-to-video, and AI script, enhance the editing experience.

Offer

Use code SMSALE30 for 30% off any plan. Includes 1080p Full-HD downloads, 5 stock audio per project, saving unlimited projects online, custom branding, 100GB video hosting space and saving up to 100 templates.

EWWW Image Optimizer

EWWW Image Optimizer gives you all the most vital site speed optimization tools.

EWWW IO includes image compression, nextgen image formats like WebP and AVIF, lazy loading, and dynamic scaling to ensure your images load quickly on any device.

EWWW IO’s premium offering includes the SWIS Performance plugin to even tackle JS/CSS/font optimization and page caching, which are essential to making sure your site is as fast as possible.

Offer

Get lifetime access to EWWW Image Optimizer’s unlimited compression plan and Easy IO CDN for only $99, a savings of 59% on Appsumo. Includes SWIS Performance plugin for comprehensive site speed enhancements and a 60 day money-back guarantee. Try it out to make sure it’s right for you!

Swipe Pages

Quickly create insanely fast, mobile-optimized landing pages without any code using Swipe Pages, the landing page builder for ROI-driven marketers, SMBs and agencies. The builder is quite intuitive and comes with 20+ widgets like timers, pop ups, payment forms, carousels, tables & toggles that help you add functionality without a developer. Swipe Pages integrate with Zapier and play nicely with your CRM & marketing tools.

Offer

Use coupon code agencysummer to get 30% off on the premier Agency monthly & yearly subscription plans, marketersummer to get 25% off on the Marketer monthly & yearly subscription plans and startersummer to get 20% off on the Starter monthly & yearly subscription plans.

Botsify

Botsify is one of the best chatbot builder platforms that offers a full fledged, white label chatbot platform to agencies including custom domains & custom email templates. Agencies can start at just $149/month and sell chatbot services to their customers at their own price.

Offer

Use code BFCM23 for 50% off Botsify forever!

Conclusion

Make sure to take advantage of these deals to get back in your productive mood and start the fall off with a boost to your workflow. We wish you an amazing rest of the summer and the most productive fall you’ve had yet!

Featured Image by mithun1316 on Freepik

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Instagram, TikTok, or Facebook: Choosing the Right Platform for your Digital Marketing goals

Picking the right social media platform for your business can be a bit tricky. With all the cool new stuff you can do on social media, it’s important to know what you want from your digital marketing. This way, you won’t get overwhelmed by too many choices. But this sounds easier to say than done. Fear not – we’ll dive deep into the most popular social media platforms and see how you can use each one of them in your business growth. 

Find your audience

To begin, let’s focus on the people you’re trying to reach. So, Instagram, TikTok, and Facebook were each made for specific reasons, which naturally means they attract different types of people. It’s quite expected that these platforms have their own unique audiences. Let’s dive deep into the distinct audience that frequents each of these social media platforms.

Instagram audience analysis

Instagram is a hotspot for those who love visuals. It’s like a virtual gallery where people share their lives through cool pictures and short videos. So, you’ll mostly find younger people here who really care about how things look. People who like fashion, food, traveling, and being creative feel at home on Instagram. It’s a spot where style, beauty, and artistry shine.

TikTok audience analysis

TikTok is a playground for creativity and short-form entertainment. Its audience comprises primarily Gen Z and young millennials who are always on the lookout for the next viral trend or amusing challenge. These users aren’t just passive consumers; they actively participate by creating their own videos. If your target audience craves quick, amusing, and often quirky content, TikTok is where you’ll find them.

Facebook audience analysis

Facebook, often hailed as the pioneer of social media, has evolved into a diverse community hub. Its user base spans across generations, making it a virtual meeting place for family, friends, and acquaintances. The audience here is more broad-ranging, from young adults to seniors, encompassing a mix of personal connections, interest groups, and businesses. If you seek a platform where long-form content, discussions, and community building take center stage, Facebook is the realm to explore.

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So, to strategically use each social media platform first you need to know where to find your audience. When you know where your audience is, you can tailor specific digital marketing goals.

Content Flexibility and Format Adaption

When it comes to choosing the right social media platform for your marketing goals, it’s important to consider the distinct content styles and post formats of Instagram, TikTok, and Facebook.

Instagram’s emphasis on arresting visuals and compelling narratives allows you to showcase your products or services in an alluring manner. If your marketing objective revolves around solidifying brand identity and captivating an audience, Instagram provides an ideal stage. Leveraging striking images, captivating videos, and immersive stories to craft a compelling brand narrative that resonates.

On the other hand, TikTok tries on fostering creativity and seizing trending opportunities. Its format, characterized by brief and dynamic content, magnetizes users seeking quick and engaging interactions, If your marketing goal entails promoting engagement through viral challenges and trend-driven initiatives, TikTok emerges as a potent platform. 

Meanwhile, Facebook adopts a holistic approach to brand presence and community cultivation, If your marketing strategy focuses on building a devoted customer base, engaging with a wide age spectrum, and delivering informative and interactive content, Facebook is the way to go. Employ a mix of posts, articles, videos, and live sessions to cultivate deeper engagement and instill a sense of belonging within your community.

Advertising Comparison: Finding Your Platform Fit

Now, let’s talk about advertising on each platform. Instagram, TikTok, and Facebook present distinct avenues, each with its own set of advantages. Here’s a breakdown to help you effectively navigate the advertising landscape.

Instagram and Facebook: The Meta Duo

Both Instagram and Facebook are under the Meta platform, offering seamless advertising solutions. By allowing the algorithm to decide where to display your ads based on user behavior, you tap into a dynamic system that optimizes ad delivery. Manual algorithm restrictions might inadvertently result in a higher cost per impression (CPM) and hinder the effectiveness of your advertising efforts. Trusting the algorithm’s discernment optimizes reach and engagement, ensuring your message reaches the right audience at the right time.

Facebook and TikTok: The Cost Factor 

In the realm of cost-effectiveness, TikTok often emerges as the more budget-friendly option. The platform’s relative novelty in advertising means less saturation and competition compared to Facebook. As a result, advertising on TikTok can yield a lower CPM, stretching your ad budget further. While Facebook’s extensive reach is unparalleled, TikTok’s affordability provides an enticing opportunity to maximize your return on investment.

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Competition Dynamics

TikTok’s relatively lower competition compared to the well-established Facebook can be advantageous. With a less crowded advertising space, your brand’s message stands out more vividly, potentially leading to higher engagement and conversion rates. The freshness of TikTok’s advertising allows for a greater share of the spotlight, particularly for brands seeking a unique and less cluttered environment to showcase their product.

Exploring and Experimenting: The Test and Try Approach

The “test and try” approach is all about trying things out and learning from them. As we said before, each platform has its own special ways and the audience who use them act differently. When you start trying things out, it’s smart to think about how much each platform can bring in over time. This is where Lifetime Value (LTV) comes in. By using some of your marketing budgets to try out different types of ads, creative looks, and groups of audiences, you can see which strategies work the best for keeping customers interested and making more money in the long term. This approach doesn’t just help you get better at making ads but also helps you quickly adjust to new trends and changes in what people like.

Summing up

As you navigate the world of digital marketing across Instagram, TikTok, and Facebook, remember that each platform brings its unique strengths to the table. By tailoring your content, experimenting, and adapting to your audience, you’ll chart a successful course for your marketing endeavors.

Featured image by Mariia Shalabaieva on Unsplash

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Solving the Puzzle: The Role of IT Solutions in Optimizing Transportation Management Processes

Logistics and transportation industries form the backbone of global commerce, driving the interconnectedness of markets and industries. While the backbone is sturdy, it’s not immune to challenges. Congestion, transparency, efficiency, security, and scalability pose significant difficulties that often hamper smooth operations. Amid these obstacles, one term that has surfaced as a potential game-changer is the transportation management system (TMS). These platforms offer promising transport management solutions to the complex puzzle of the industry.

Before we delve into solutions, it’s crucial to dissect the problems that the industry faces. At the heart of most issues in transportation management are based on inefficiency and lack of transparency. Goods being transported might get delayed due to various unforeseen circumstances such as weather, traffic, or mechanical failure. Simultaneously, the lack of real-time tracking can leave transportation businesses and consumers in the dark about the whereabouts of their goods. These problems, along with numerous others, result in financial losses, wasted time, and reduced customer satisfaction.

The Role of Information Technology in Transportation Management

In this evolving digital era, IT management solutions have been steadily permeating various sectors, including the transportation industry. Already, a shift is visible, where traditional practices are being replaced or complemented by IT-driven methods.

One notable success story in this realm is the shipping giant, Maersk. In 2017, a massive cyberattack severely impacted Maersk’s operations. However, rather than succumbing to the setbacks, the company decided to revamp its digital strategy, investing heavily in IT infrastructure and cybersecurity. Today, Maersk is known for its robust digital platform that enhances logistics efficiency and security.

Exploring Tech Trends in Transport Management

Currently, there are numerous technologies used to solve transportation management problems. Here are some of the most promising:

  • IoT and Real-Time Tracking: IoT devices, such as GPS and RFID tags, enable real-time tracking of goods, providing businesses and customers with updated information about the progress of their shipments.
  • AI and Machine Learning for Predictive Analytics: These technologies analyze vast amounts of data to predict potential delays and optimize routes, improving efficiency and reducing costs.
  • Blockchain for Secure, Transparent Transactions: Blockchain technology can offer a secure, immutable record of transactions, increasing transparency and reducing the possibility of fraud or dispute.
  • Autonomous Vehicles and Drones in Delivery Systems: Self-driving trucks, delivery drones, and other autonomous vehicles could revolutionize delivery systems, enabling faster and more efficient transportation of goods.

Assessing the Benefits and Challenges of Implementing Management Solutions in Transportation

It cannot be denied that IT solutions have transformative potential in transportation management. It can enhance operational efficiency, reduce costs, improve customer satisfaction, and offer numerous other benefits.

However, implementing a transport management software isn’t without its hurdles. These include the high initial investment, the need for skilled personnel, potential privacy and security issues, and resistance to change from employees or stakeholders. Therefore, transportation businesses must weigh these challenges against the potential benefits before embarking on a digital adoption journey.

How to Implement Digital Management Solutions in Transportation

The first step towards implementing management solutions in transportation is to identify the specific needs of a business. Are the current challenges more related to efficiency, transparency, or security? Or perhaps a combination of these? Identifying these needs can help in setting clear goals for what you hope to achieve with the transport management software.

Research and Selection of Suitable Management Software in Transportation

Once the needs and goals are set, the next step is researching available solutions. The market is full of a variety of tools and technologies, each with its own set of features, benefits, and challenges. It’s crucial to select a solution that aligns well with your business needs and goals.

Implementation and Training

After selecting a transportation management software, the focus shifts to its implementation. This involves integrating the solution into the existing operations, making necessary adjustments, and training the staff. While implementing, it’s also essential to have contingency plans in case of any hiccups or issues.

Evaluation and Adjustment

Post-implementation, it’s vital to continuously monitor and evaluate the effectiveness of the IT solution. Are the goals being met? If not, what adjustments can be made to improve the outcomes? This process of evaluation and adjustment is ongoing and integral for the successful utilization of transportation management solutions.

Future Outlook

Looking ahead, the integration of digital technologies in transportation management is likely to deepen. As technology continues to evolve, more advanced, efficient, and secure solutions will emerge. Businesses that adapt to these changes and invest in a robust transportation management system (TMS) will likely find themselves better equipped to handle the ever-evolving logistics landscape.

In conclusion, the puzzle of optimizing transportation management may not be easy, but with the right IT solutions, the pieces can fall into place. The road may be long, and the journey challenging, but the potential rewards – increased efficiency, customer satisfaction, and business growth – make it a journey worth embarking on.

Featured image by Quintin Gellar on Pexels

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Simple Logos – Why They are More Attractive?

A fantastic logo is created from a variety of distinct components. But you must watch out that you don’t overdo it with the colors, fonts, shapes, etc. The end result is a logo that appears to have not been created by a little child or an inexperienced designer.

The reality is that a simple logo may cut through the clutter and showcase your brand’s actual core, which is crucial for the expansion of your company.

Even if they are not aware of it, individuals are interacting with companies more often than ever before nowadays. Brands are present everywhere, whether it is on social media platforms, television, radio, or email inboxes. Because of this, maintaining a strong brand is essential if you want to succeed. You can stand out from the competition by having a beautiful, simple logo design that connects with your audience.

Because they can convey clear ideas more rapidly than more complicated ones, simple logos frequently have a greater effect. There are several methods to make a simple logo, despite how simple it may seem in its design. For your inspiration, we’ve gathered some very outstanding examples from the internet.

Science tells us why we love simple logos

Recent research support what several businesses have previously found. People are naturally drawn to simplicity. It is derived from the idea of cognitive fluency. According to the hypothesis, our brains are programmed to look for information that is simple to digest. Our brains don’t appear to want to work very hard. Clean and straightforward logos appeal to our minds like sweets.

How It Works

Our eyes process visual data from an image into an electrical signal that is then sent to our brain. The brain receives the color and light information from this signal.

Our brains have to work harder to comprehend and recall information when processing complex logos with more colors and light changes. It takes longer and is more difficult for us to remember the image as a result. On the other hand, When you see a straightforward logo, you might assume that it was simple to make; however, there is a lengthy process of brainstorming, trial and error, revision, and sometimes even starting over to find the ideal logo for your brand. You may seek assistance from a skilled designer that specializes in basic design to make a distinctive, eye-catching logo that will help you connect with your target market.

Here there are some examples of simple logos

Typography Logos

Businesses whose brands lend themselves to form, shapes, or art may find simple typography advantageous. Its minimalism makes other design elements stand out. 

It’s crucial to maintain your brand values and the message you want to convey to your audience in mind while designing your own typographic logo. Your logo should be concentrated on telling your story and invoking the feelings you want to convey the key message of your business.

Then, make sure your logo is simple and straightforward to understand. You won’t have much success making an impact if your logo is difficult for your audience to understand at a glance.

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Geometric Logos

Simple geometry has been used in many different types of logos over many years. The main reason why geometry can be used in simple logo designs is that it contains mathematical resolutions. Although simple geometric shapes such as triangles and rectangles are generally used, asymmetrical geometric shapes are also commonly used in simple logo design.

If you think you need a stronger logo design with more catchy, sharp lines, you can turn to geometric logos by using the power of mathematics.

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Symbols or Icons

When used well, such logos can represent the company in a simple and bold way. In many cases, the design is abstract and aims to arouse interest. Although such logos are basically simple, they can be used as a product in many different designs, so they should be preferred primarily by large companies or companies that plan to grow.

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Wordmarks

Wordmark logos are uniquely styled text that spells out the brand’s name, as opposed to symbols and icons. In order for such logos to be unique, a logo-specific font design is required. Since using the Wordmark logo makes the company’s name stand out much more, it contributes greatly to increasing the company’s name awareness. Since it is a type that provides simplicity, elegance, and usefulness at the same time, it is a type that is widely used by many companies.

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Line Drawing Logos

Another way to simplify logo design is to use line drawings. Line drawings form the basis of typographic and geometric logos.

By integrating line drawing into their other designs, designers can obtain more elegant products while maintaining simplicity. Another advantage of line drawing is that it adds a more fluid and luxurious air to the design it is used in.

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Looking more accessible

In the business world where everything is complicated, you can change your perception in people’s eyes by simplifying your logo, that is, your first impression in people’s eyes. Being simple and appearing that way will also help you become a more successful company in the long run, as it will make you look more accessible outside of people.

The post Simple Logos – Why They are More Attractive? appeared first on noupe.


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