Today, link building is one of the most effective ways to increase your search engine ranking. But what is link building? How do we do it? Are there any nuances we should know about before we start? 

Once upon a time, when we didn’t know Google, and search engines like Yahoo dominated the playing field, your page ranking was solely based on the content. Then in one fell swoop, Google changed it all with its PageRank Algorithm! 

Link building, put simply is building one-way hyperlinks to your page, aiming to increase your visibility on search engines. Think about it this way, the more you hear about a product or service, the more curious you get. When the person who mentions that product is someone you trust, it’s easier to get interested. Google’s PageRank Algorithm does something similar. As your page gets mentioned more and more, Google starts to trust your content more, and your domain authority and SERP results increase.

So how do we do this? Should I take the phone and start calling website owners, and bloggers? Email them? No matter what your industry is, here are a few basics you need to know about link building;

• There isn’t a place for low-quality link building techniques in a long-term, successful organic link building strategy. 
• While there are technical aspects to link building, it’s mainly about marketing. Outreach is a primary element of building high quality links.
• According to Google, links are essential. Your page rank is directly related to the pages linking to you. The more high quality sites linking to you, the higher your credibility 
• Site authority is as important as the links themselves. Sometimes, it’s better to have 5 links from high authority sites than 50 from low quality pages, or one link from 10 different sites instead of 40 from the same site. 

It’s almost impossible to rank on Google with the content alone. You need quality backlinks on top of quality content to rank. While it might look like a manageable job at first glance, you might need to look into working with a great link building company to build a strong link profile. We scoured the internet to look for the best link building companies, that help their clients increase their domain authority, and SERP rankings using different methodologies. 

Linkbuilder.io

Linkbuilder.io is one of the best-known global white-hat link building agencies. They create case-by-case strategies, keeping in mind industry, and competitors, to build a successful link building strategy. 

Their process starts by analyzing the competitors, keywords, existing links, and content, to understand the current status. Once that’s done, they work on a custom link building strategy to help them with prospecting, outreach, and relationship development. 

If you’re looking for a team of professionals, who show results to work with you, Linkbuilder.io would be one of our first picks. 

Page One Power 

Page One Power is another strong link building company. They start their process from the viewpoint each site has unique needs to build a successful link building strategy. They develop their campaigns based on their research and KPIs to meet the specific needs of their clients and acquire the best links possible. 

They create content that high authority sites would want to link to, in their clients’ niche, and use their extensive research to determine what would create the best impact and build their strategy on that. 

After you reach out to them, they will set up a 15-minute discovery call to understand your pain points and where you are regarding SEO, set up a proposal, and assign your project manager who will be working with you. 

uSERP

uSERP is a full service digital PR, SEO, and link building company, focusing on high quality link building on their strategy. They believe in quality over quantity when it comes to backlinks, focusing on +60 DR backlinks for their clients. Using different modalities on link building, they use white-hat, outreach and content-driven processes. They believe links aren’t built, they are earned through creating unique, relevant content. 

They offer services to start-ups, solopreneurs, and enterprise companies, working with some of the big guns like Monday.com, Robinhood, ActiveCampaign, Hotjar, and Freshworks.

The Upper Ranks

Upper Ranks is a link building agency that covers everything from manual outreach to broken link building. They’re specializing in delivering quality leads at scale. They have a team of experts, focusing on helping their clients increase their SERP ratings. 

Rhino Rank

Rhino Rank is a link building company registered in the UK, providing guest posts and curated links for their clients. They have a two-step process, where they analyze and identify the pages based on your niche, and then reach out to the website owners to secure either link placement or guest posts for their clients. 

They’re serving 200+ agencies globally, including Forbes, and The Huffington Post. Their services start from $35

FatJoe

FatJoe is another great link building company that impresses us with its results. Not only do they have the usual white-hat outreach services, they also have a white label feature, where you can also sell their services under your name. 

As we mentioned, having great content isn’t effective if other bloggers or websites don’t know it exists. FatJoe is a great ally in blogger outreach. Their experts identify blogs relevant to your niche and reach out directly to evaluate suitable opportunities, create content and report their efforts. 

Their services start from $45 for acquiring links from websites with DA’s between 10 and 50. 

Siege Media

Siege Media is a content marketing agency, focusing on SEO. They say they’re generating links at the scale that Google loves. They crate and rank content to drive quality links, business value, and brand recognition. Knowing one-off traffic spikes to your website won’t have a lasting impact, their philosophy is building assets that will generate links consistently. A link generation engine that will only need you to feed new content over time. 

They’re working with dot com giants like Trip Advisor, Airbnb, and Zillow, however, we couldn’t find much information regarding their pricing. 

Sure Oak

Sure Oak is a Search Engine Optimization company, that offers stellar link building services. They help their clients with custom link building, digital PR, and EDU link building.

What caught our eye when looking into Seige Media is their EDU link building feature. They create scholarship links to acquire backlinks from reputable, high DA universities. Getting even one backlink from a reputable university website would increase the authority of your website in the eyes of Google. 

From The Future

From the Future, is another digital marketing agency that excels in link building. They help their clients with a number of services to speed up lead generation, growth, and customer acquisition. 

They test out different link types depending on your campaign to get the best results, reporting their progress monthly, 

Higher Visibility

HigherVisibilty is another marketing agency that offers link building services to their clients. They use white-hat link building strategies to increase the visibility of their clients and increase their authority by acquiring high quality links from high DA websites.

Their team uses digital PR, outreach services, and unique content development to increase their client’s domain authority in the eyes of Google. They report their progress and results monthly, detailing the links they’ve generated, and how the campaign is going.

Conclusion

The times of buying low-quality bulk links from marketplaces are long gone. Now is the time for high authority, relevant links. It might be hard to understand with all the constant changes but by now we all know Google’s Page Rank Algorithm puts more value on quality over quantity when it comes to backlinks.

If you’re looking to increase your SERP rankings, building backlinks is an inescapable part of your strategy. It needs to be done, and it needs to be done right. It might look easy at first glance, but building links take a lot of time and effort. From prospecting to outreach, to content creation it is a long process. That’s why we believe it’s best to leave it to experts. Working with a link building company will save you time and energy to work on other parts of your strategy. 

Link building companies work with SEO, outreach and content experts to create a unique link building strategy, choose the best websites to contact and build relationships with, and implement and report the results of their services to you. We hope this list helps you choose the best link building company for your needs. 

The post Best Link Building Companies 2022 Edition ( The Editor’s List ) appeared first on noupe.

Content marketing is a strategic approach to marketing that focuses on brand awareness and creating and distributing valuable content to attract an audience. In the modern era of the internet, traditional marketing is losing value over time. Content marketing agencies can generate more revenue and cost less than traditional marketing.

Companies that have a digital business cannot overlook the importance of having a strong online presence. If you want to increase the performance of your site, attract a userbase on social media, or get more clicks through search engines, you will surely benefit from letting professionals handle the work.

Developing the perfect content marketing strategy is not easy. That’s why it’s crucial to choose the right agency that aligns with your goals and objectives. We’ve compiled a list of all the content marketing agencies that we think will help you engage your audience with content that supports not only your brand but also become a service that you can trust your audience with. You can be sure that we were not influenced in any way by the companies on this list. These are just some that we have gotten to know and trust over the years.

Fractl

Fractl is a company that uses a mix of technical SEO, content generation, and digital PR strategies to help businesses improve their organic search results. They generate engaging, data-driven content that can earn you traffic and links from trusted publishers on the web. Basically, they drive organic search growth.

Column Five

Column Five specializes in content marketing for SaaS startups in the growth stage. They assist teams in scaling their marketing efforts. They have a unique approach to content as they use the power of storytelling to increase engagement and create meaningful experiences for users. They are a very determined group of professionals who want to put out consistent content that is fit for your brand.

Brafton

Brafton is an all-out, full-service content marketing agency. From creating to distributing, they will lift your brand to new marketing heights. They have many happy clients who tell their stories about how working with them led to faster sales, higher engagement, and tangible ROI. 

Single Grain

Single Grain is an agency that is known for creating high-quality content that converts. They believe that conversion is not just a science but an art. It requires talented writers and knowledge of new SEO tactics. Anyone can write a blog post, but a great-performing article requires a team of sophisticated copywriters, editors, graphic designers, and marketers. Single Grain suggests that they offer it all.

Foundation Inc

Foundation focuses on B2B content development, creation, and distribution. They work with ambitious B2B businesses that are rapidly expanding. Their services include many forms of content such as copywriting, blog writing, 

Scripted

Scripted is a service that helps you find and hire freelance writers to improve your content. Their SmartMatch Technology makes it easy to find the perfect writer for your business. They categorize their freelance writers by industry, skill set, and experience so you can find a suitable writer that fits your content creation needs. Quality content generation can become difficult when your organization is growing fast and moving into new areas. Hiring a copywriter can lessen your burden and allow you to scale up quickly while making sure your content is improving your SEO.

Over The Top SEO

OTT SEO offers top-of-the-line content management for your website. Creating content is just a small part of the whole process. Once your content is out there for the world to see, someone must be on call at all times to regularly update your content so it won’t devalue over time. OTT creates the content for you and manages it afterwards. Especially when it comes to social media accounts. Those need to be updated all the time so you can keep your audience engaged.

Grow and Convert

If you are looking to completely outsource your content creation and management, Grow and Convert can do it for you. They take over your company blog and produce quality content to bring leads and boost conversion. Your strategy will be taken care of as well as your promotion phase. Think of them as an extension of your marketing team. They have over a decade of experience in content marketing and have many clients who are founders of digital marketing companies.

WebFX

One of the biggest full-scale marketing agencies is WebFX. It is currently one of the most visited sites in the industry. They are so huge that you can get services ranging from website design to social media services and content marketing strategies. It is mainly geared towards professionals and large companies who want to focus their efforts on other objectives and let WebFX confidently handle their SEO approach.

Thrive

Thrive Internet Marketing Agency includes SEO content-creating services you can use to boost conversions. They will help you with video marketing so you can share your brand’s story with your audience and capture their attention. They also dabble in content writing so you can hand off that part of your workflow over to them too. Thrive has tons of services to choose from and they have been boosting their user’s sites for over 15 years. 

SocialSEO 

SocialSEO is used by many small businesses that want to improve their local SEO and improve local search results. Large businesses tend to focus more on competitive keywords. They specialize in PPC, SEO, and social media. They have been fully committed to helping clients improve their rank in search engines and market their brand. Organize your digital strategy with their content experts and see your brand excel in your industry.

Conclusion

We hope this list helps you to choose the correct content marketing agency for your business. Whether you choose to outsource your content or keep it in-house, These agencies are the best at what they do and you won’t regret using them. As you research all of these companies, you will find that they slightly differ from one another and you can use them each individually for a specific part of your content strategy. 

Content marketing is a powerful approach to SEO and the more comfortable you are with the content that you put out, the more likely people will be to click on your page. Start generating leads and traffic while also focusing on the core aspects of your organization with the help of a professional content marketing agency.

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Without any of your inventory moving out for sale, you will see no money coming in from your current stocks. Beyond this concern, it is also important to track your inventory levels and make sure you have enough to sell to your customers. Striking a good balance between the supply and demand of your inventory is extremely crucial if you want to stay in business for the long term.

However, taking control of hundreds of inventory and equipment across various locations is no easy feat. Without a proper inventory management system in place, it’s almost impossible to keep track of all your warehouse and supply chain operations in real-time. Monitoring the number of raw materials that you have, as well as the unfinished goods and ready-to-sell items, becomes twice as challenging if you do not have the right tools for the job. 

Poor inventory management leads to many inefficiencies that can cripple the performance of your business. Whether you have too little or too much inventory, improper inventory management can cost you time and money, negatively affecting your bottom line and business growth. For every hour that your business experiences a downtime, you may lose around $140,000 to $5 million. 

So if you think your inventory practices are no longer efficient and unable to keep up with demand, implementing an inventory management software system is a great way to turn things around.

What Is an Inventory Management Software?

An inventory management software is a piece of technology that helps you monitor inventory levels, orders, sales, and deliveries. It is a helpful tool that automates many aspects of inventory and warehouse management, such as tracking inventory, managing reorders and keeping your accounting data updated. With an inventory management system, you can manage and organize your inventory across multiple warehouses with ease.

Inventory control is one of the most important features you’ll find in an inventory management system. This allows you to categorize products by type, SKU (or serial number), and location. In turn, you can easily search, filter, and view products to ensure you have enough stocks and can reorder supplies as necessary. Inventory management systems also help you audit data and generate reports in real-time. 

Most inventory management systems today are cloud-based, which means your data is stored in the cloud and is constantly updated. This allows you to track your inventory as they come in and out of your storefronts and storage facilities. Mobile-optimized solutions also allow you to access your warehouse activities from your mobile devices, enabling you to remotely manage and organize your inventory. As a matter of fact, 67% of warehouses now plan to take advantage of mobile devices to accelerate inventory and warehousing operations.

Benefits of an Inventory Management Software

Knowing how much inventory you have is critical for every aspect of your business. Aside from keeping track of your inventory levels, there are more ways by which inventory management software can benefit your business. Here are some examples:

Automated Inventory Management

One of the biggest benefits of inventory management software is the automation of your inventory control processes. Instead of manually entering data and recording every action that takes place in your inventory, inventory management solutions do all these things for you. These systems provide you with more accurate, efficient, and insightful inventory data, allowing you to save more time and optimize your processes.

Given the benefits of automation to inventory and warehouse operations, it comes as no surprise that the warehouse automation market is estimated to reach $37.6 billion by 2030, according to a report by BusinessWire. This data reflects the demand for inventory automation systems, which is driven by a need for more rapid deployment and greater efficiency of inventory practices. At this rate, the inventory automation systems are likely to capture a significant market share compared to the traditional methods. Moreover, USPs such as AI  incorporations and efficiency will drive considerable market shares. 

By automating your inventory processes, you can avoid the risk of human error from manual data entry, saving you the time and money that you can potentially lose as a result of any mistake in your inventory operations. An inventory management solution allows you to automate everything, from dropshipping to backorders, stock replenishment, partial fulfillment, and inventory counts to customer tagging and order invoicing.

Prevent Stockouts and Overselling

For growing businesses, stockouts and overselling are major challenges. Based on a report by RetailDive, retailers lose over $1 trillion every year from stockouts alone. Shoppers often encounter out-of-stock items after three shopping trips from the same brand, resulting in profit losses for many retailers.

Implementing inventory management software can help you prevent this scenario. The app lets you take control of your inventory count, enabling you to see which products are still in stock and which ones need replenishment. It also ensures that you have just the right amount of supplies to avoid overstocking. In this way, you can easily meet consumer demands while at the same time delivering financial elasticity to your business.

Aside from those, proper inventory control gives you better visibility of the complete lifecycle of your inventory items, from purchases, reorders, and shipping to warehousing, storage, turnover, and loss prevention. An inventory management system helps you manage the flow of raw materials, goods, and services up to the point your customers receive the items they ordered and consume the goods.

Systematic Inventory Tracking

An inventory management software also helps you to categorize and track your products by SKU, type, or location. This allows you to group similar inventories together and keep them in an organized location, making it easier for you to locate products. By systematically arranging your inventories, you can easily determine which products require reordering and generate sales data for every item that gets sold. 

Furthermore, inventory management systems improve your inventory tracking operations. These tools allow you to monitor every single one of your inventory throughout its entire lifecycle—from the moment it enters your warehouse to the time, it gets sold to your customers. This means having access to each product’s location in your storeroom, relevant sales, and purchase orders, as well as the total number of all available stocks for the same product.

Batch tracking is also a powerful functionality of any good inventory management solution. This system allows you to the group and keeps track of all items that share similar properties. Moreover, batch tracking helps you track defective items back to the batch where they belonged. From here, you can inspect other items from the same batch if they have similar defects, allowing you to ensure the quality of your products before they get delivered to your customers. 

Improves Inventory Planning and Forecasting

Inventory management software products have the capability to use past data, trends, and known upcoming events, such as holidays and peak seasons, to help you predict the estimated amount of inventory levels needed for a future period. This ensures that you have enough products to fulfill customer orders without running the risk of stockouts or overstocking unnecessary inventory ahead of time. 

Through accurate inventory forecasting, you can easily identify trends and patterns in consumer behavior, allowing you to adapt to dynamic conditions and meet the demands of your customers. On top of that, inventory management systems provide you with replenishment of data, such as the timing, availability, and delivery speed of your inventories. This helps you meet the right amount of inventory levels based on inventory goals, supply, and demand for a certain period.

Harness the Power of Inventory Management Software

With all the benefits outlined above, it’s clear that inventory management systems have the power to transform your business and maximize its potential to generate more sales. Implementing the right software product can help you manage and track inventory within your facility and overall supply chain, leading to higher productivity and better profitability for your business. As such, inventory management software can bring all aspects of your inventory operations into one cohesive system.

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Training and development are critical in all businesses, regardless of size. Trained staff result in improved performance, which results in increased profit.

Since training is critical for all businesses, it is essential to have software that automates this process. That is why all companies must establish an automated company training management system for their employees.

What is LMS?

Learning Management System, or LMS, is a type of software application used to aid learning by various businesses, organizations, and institutions. A learning management system enables teachers and trainers to monitor, identify, and assess an organization’s learning objectives. It allows tracking of student development and data presentation to the supervisory committee. 

Top LMS software solutions have become an integral part of developing eLearning content, particularly if the company has many trainers but few or no coaches. Thus, it is necessary to use LMS to simplify business tasks and improve the learning process.

There are various types of learning management systems for multiple settings, including onboarding new employees, classroom instruction, and even the corporate sector. By using an LMS, you can quickly launch leadership webinars for managers and skills training, such as ways to improve webinar content for your employees.

If you’re unsure whether your company needs an LMS or not, this article will explain the pros and advantages of these systems and how they might complement your aging learning systems.

Advantages of LMS for Corporate Training

A learning management system HR is a learning platform that enables businesses to store and monitor online training content to improve the efficiency of learning experiences for both managers and employees. All data, such as exam scores or training time spent, is easily accessible to assist and motivate learners enrolled in their company’s training program.

Not only do top LMS software solutions enable learners to organize and access potentially massive amounts of knowledge in a centralized location, but they also assist managers in confidently supervising and monitoring their teams. It’s a critical tool for when you’re ready to go on an enriching learning and skill development path with your staff.

According to ShareKnowledge, 83% of businesses now use an LMS. By 2023, the worldwide LMS market is projected to be worth $23.21 billion.

Here are some important points why you need to introduce LMS to your corporate training.

1. Accessible and adaptable to everyone

Top LMS software solutions are remarkably adaptable in that they enable users to access information from any location and at any time via mobile or desktop. This is highly beneficial for firms that seek to give constant, high-quality material to all employees, including those working remotely.

Improvements in the eLearning business are accelerating, owing to millions of tech-savvy persons’ growing demand for more convenient online learning software. Companies and institutions are beginning to recognize the importance of eLearning and the advantages that an LMS can provide when used for corporate training.

Employees want flexibility in today’s workplace, which is precisely what LMS provides. LMS encourages blended learning, which combines in-person, online, and mobile training. Due to this unique mix, a staff can miss a scheduled training session and still not fall behind, as they will have access to the training materials wherever and whenever they choose.

This strategy ensures that all employees have an equal opportunity to benefit from available training while managing their time while working remotely. 

According to the LinkedIn Learning survey, 58% of those surveyed like to train and study at their own pace. This is more convenient for all parties involved, but it also enhances the likelihood that staff will enjoy and benefit from training.

2. Streamlined approach to training

Even if your organization is too tiny to have a distinct learning and development team, top LMS software solutions can help you integrate your training courses, saving you time and money throughout the organization.

There is no conventional method for organizing or distributing training courses without an LMS. Rather than that, many businesses build a fragmented structure in which each department develops its courses. There is no way to ensure that everyone obtains the same information or standardized processes across departments.

Since each department operates differently, the corporation may invest in various training materials, which can instantly add up. Additionally, the learning experience may be fragmented or disjointed due to the piecemeal approach.

By consolidating your training materials under a single online course platform, you can improve cost-effectiveness, streamline the learner experience, and eliminate redundant training activities. When employees require a particular form of training, they will know precisely where to look.

Remember that integrating your learning programs does not require you to confine all of your training efforts to the learning and development team. Specific learning management platforms enable you to execute decentralized training courses while maintaining internal reliability with your training tools and policies.

3. Reliable and scalable content delivery

Due to the centralization of all training materials, development goals, resources, and assessment results on a single platform, disseminating study content becomes simple. This is important as the rate of new skills required in the workplace continues to accelerate throughout the years to keep up with the growing demands. Companies need to be as innovative and proactive as they can to keep up and empower their employees. Hence, scalability is crucial for any organization’s long-term growth and success.

All users receive notifications of content modifications and additions, and the number of users can be readily increased to meet the program’s requirements. Individuals from different regions can access course materials on a well-implemented LMS without compromising the quality or uniformity of training.

Some of the things you would need to look for in terms of scalability are:

• Number of users
• Amount of data
• Administrative access
• Integrations
• Automation

4. Constantly enhance the value of your training

Investing in the best LMS systems for corporate training provides you with a learning solution that can boost and adapt along with your business. By utilizing a range of available technologies, you may track the effectiveness of your training program in real-time, allowing for critical improvement.

Top LMS software solutions enable you to collect feedback from your employees following each session and course. These assessments assist you in determining the overall success of your instruction and compiling helpful notes on areas for improvement. By establishing training approaches in this manner, you may boost employee engagement and retention.

5. Increased employee retention and satisfaction

LMS is part of a must-have management systems list that can assist you in developing more sophisticated training and development opportunities that attract and keep top people in your business.

Employees are progressively willing to abandon their employer in search of better opportunities. At least one in four people quit their job this year, according to data from the Work Institute Retention Report 2021. 

While such statistics are frightening, there is a straightforward solution for businesses to minimize employee turnover: by providing adequate opportunities for learning and growth. The primary reason individuals reported shifting employment was to pursue additional career chances. Effective learning and development programs have been linked to increased staff retention.

Top LMS software solutions can assist you in developing these more complex learning programs for staff. You can build learning paths for employees to improve their skills and enhance their careers.

6. Monitor and assess employee growth

Measuring employee progress through corporate training might be challenging in a company with hundreds of employees. This task is simplified with top LMS software solutions. The platform monitors and assesses each trainee’s progress to determine whether they meet course objectives. At the same time, the system identifies the strengths and weaknesses of the class. The top LMS software solutions then compile this data into actual, downloadable reports made available to enterprise management.

7. Optimize new hire orientation

Onboarding new employees can be costly, time-consuming and complicated. No proper planning renders orientation ineffective and demotivates new hires in adjusting to their new jobs. But there are ways for you to make this process smooth with LMS.

How does that work?

First off, it helps you build corporate culture by providing all information about your policies, goals, rules, and details. This minimizes orientation meetings. You can also provide prior knowledge for the new hire so they can equip themselves with knowledge beforehand, even before their first day. 

LMS also makes targeted learning easier. You can assign different courses for different employees with different roles and seniority. 

Level up your Corporate Training through an Effective LMS

While learning management systems are available at various price points, you’ll want to select one that includes the capabilities necessary to accomplish your learning and development objectives. While top LMS software solutions may involve an initial investment in time and money, these systems can ultimately save you thousands, if not millions, of dollars by assisting you in growing and strengthening your learning and development programs.

Developing comprehensive online training programs will become critical to creating a dynamic and flexible business as we move toward a more collaborative, connected future of work. This is practically hard to accomplish without the appropriate top LMS software solutions.

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