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Shopify apps are like power-ups for your business, transforming your Shopify store from a basic online shop into a high-performing eCommerce powerhouse. In 2024, utilizing the right Shopify apps can give your store the competitive edge it needs.

This blog highlights the top seven Shopify apps that can elevate your store. Each app brings unique features and benefits, turning potential challenges into opportunities for growth. 

Let’s get started!

StoreRobo Import Export Suite

The StoreRobo Import Export Suite helps store owners better handle data by facilitating the import and export of products, collections, customers, orders, and discounts using CSV files.

Bulk import and export using custom CSV files allows you to migrate data between stores. StoreRobo also allows you to schedule import and export actions by setting intervals for them. 

StoreRobo facilitates transitioning from WooCommerce to Shopify by supporting bulk CSV imports and API connections to bring over products, customers, orders, and discounts. Store owners can also export products to the Google Shopping feed to easily integrate with Google Merchant Center. StoreRobo ensures that the export files include all necessary metadata and related information, supporting both simple and variable products.

If you prefer using FTP or SFTP, the app provides great support, letting you add multiple FTP accounts for data migration. You can also import data from public URLs like Google Sheets with ease.

Top feature: This import-export app from WebToffee lets you schedule the data migration process later. 

SF Product Recommendations

StoreFrog Product Recommendations app uses algorithms to offer personalized product recommendations tailored to each visitor’s behavior and preferences. Store owners can decide on strategies like upselling and cross-selling, and then set up rules and filters for recommendations to manage what products are shown to which customers.

With automated recommendations, you can ensure that customers see relevant products without any manual configuration. This saves time and helps customers easily find what they’re looking for.

The app integrates into various store pages and showcases related products, best sellers, recently viewed items, and new arrivals. Presenting the right products at the right time encourages customers to explore more. 

StoreFrog’s analytics measures the effectiveness of their recommendation strategies and offers insights into what works best for your audience. You can also customize recommendation widgets with regards to text and color to layout and font to best align with the branding.

Top feature: This Shopify recommendations app has advanced recommendation filters allowing store owners to customize which products must be displayed in the recommendation widget.

Judge.me Product Reviews App

Genuine reviews and testimonials are a great way to drive sales in eCommerce. But, collecting them from customers can prove cumbersome for the average store owner. This is where Judge.me comes in. The app automates and customizes review requests through multiple channels, including web, email, push notifications, and SMS. 

You can engage with reviewers by replying directly to their reviews and rewarding them with coupons. This encourages more feedback from customers while fostering stronger connections.

Judge.me supports unlimited review requests and includes free photos and videos in reviews for all users. Once generated, social proof can be promoted for increasing conversions. 

With Judge.me, reviews can be shared on social media and you can also enhance SEO through rich snippets and Google Shopping. The option to create a carousel of featured reviews, with six different themes to choose from, allows for easy integration of reviews into any store design.

Top feature: You can automate review requests across various channels. It also includes an in-email review feature allowing customers to share their feedback directly within the email. 

Privy–Popups, Emails and SMS

Privy automates marketing efforts and boosts conversions through popups, email and SMS. From email signup popups and abandoned cart emails to welcome messages and purchase thank-yous, the features of this app help in timely communication.

The app simplifies the creation of email newsletters with a drag-and-drop email editor and pre-built templates. You can also integrate products from your Shopify catalog directly into your emails.

Top feature: With Privy, you can utilize the power of SMS to send reminders after sign-up and cart abandonment. This helps you retain and better engage customers. 

PageFly Landing Page Builder

The PageFly Landing Page Builder helps users design their Shopify store with templates for a variety of pages and sections therein, all the while optimizing them for SEO. The drag-and-drop editor allows you to easily create your dream store. 

Templates include those for landing pages, home pages, product pages, collections, blog posts, FAQs, etc. The app also allows the integration of conversion-focused elements like countdowns, sales banners, cross-selling widgets, and color swatches to improve customer engagement. 

Responsive design ensures your store works great regardless of the device, with added customization options for each screen size. The tool is compatible with all Shopify themes. This enables in easy addition of sections without affecting the existing structure. It also integrates with other apps.

Top feature: PageFly simplifies customization with the no-code approach—making it accessible to all.

SearchPie SEO & Speed optimize

SearchPie SEO & Speed Optimize focuses on enhancing search rankings which results in more traffic and sales. When you integrate this comprehensive SEO solution into your Shopify store, your store will be sure to attract the attention it deserves.

Some features include identifying ideal keywords through Keyword Explore, generating optimized meta tags using AI, maintaining high image quality and decreasing the page load times. This optimization also extends to URLs, AMP, and Schema. A dedicated team of SEO experts supports you in resolving any issues promptly and maintaining smooth operations.

Daily reports highlight SEO issues, offering clear instructions for fixes. This saves time with one-click solutions for meta tags, alt tags, and images. 

SearchPie provides an effective approach to improving SEO and page speed, making it an invaluable tool for store owners aiming for higher rankings and visibility.

Top feature: SearchPie addresses page speed with AMP and image compression, enhancing both desktop and mobile experiences. This improved performance helps retain customers, contributing to higher retention rates.

Order Printer Pro: Invoice App

Order Printer Pro is a great solution for handling all your store’s documentation. From branded invoices and packing slips to returns forms and receipts, the app streamlines the process with automated printing and delivery. 

You can add your brand’s logo and colors to professional templates for a quick setup, or fully customize them using code.

For efficient order management, the app supports bulk printing and exporting of draft orders. The automatic inclusion of a PDF link to the invoice in the order email helps improve order fulfillment. It also supports multiple languages and currencies.

The app’s flexible features also accommodate various order types. Moreover, you can send PDF quotes, include “pay now” links, generate necessary documents, and easily handle translations and tax information. 

Top feature: This Shopify app allows to add a “pay now’ link in the PDF documents. This feature speeds up the payment process.

Conclusion

In summary, the right Shopify apps can transform your online store into a high-performing eCommerce platform. Such tools are integral for smoothening the store’s operations and driving sales growth. With solutions that cover everything from marketing and customer service to inventory management and fulfillment, Shopify apps offer the flexibility to scale with your business needs.

Investing in these apps is crucial for creating a competitive Shopify store.

Drop a comment if you found this blog insightful, and keep checking this space for more updates.

Featured image by freepik

The post 7 Best Shopify Apps You Will Need for Your Store in 2024 appeared first on noupe.

Success in e-commerce revolves around acquiring more customers. However, there may be more efficient strategies than obsessing solely on expanding your customer base.

The Average Order Value (AOV) metric unlocks opportunities for greater revenue without constantly struggling to acquire new customers. Businesses should focus on incentivizing customers to spend more on each purchase to efficiently boost profits.

Here, we delve into highly effective ways to increase your AOV on Shopify. 

What is the Average Order Value?

The Average Order Value (AOV) is the average amount of money your customers spend on your store in a single transaction. It’s calculated by dividing total revenue by the total number of orders. 

While acquiring new customers involves higher costs, optimizing AOV concentrates on increasing the average amount spent per transaction. This means encouraging customers to add more items to their carts, thereby increasing revenue. 

A high AOV indicates higher revenues, improved customer lifetime value, and lower acquisition costs.

Why is AOV important?

Monitoring AOV enables businesses to track and project revenue over time—this helps in optimizing the buyer journey for better profits. 

Listed below are some of the key benefits of AOV.

Improved revenue 

Increasing your AOV means extracting more value from each customer interaction, thereby boosting your bottom line. 

For example, suggesting complementary products during checkout increases AOV as customers add more items to their carts. 

Reduced marketing costs

Upselling to an established customer base demands fewer resources as compared to acquiring new customers. This helps reduce marketing costs while facilitating better profits.

Enhanced profit margins 

A higher AOV can contribute to better profit margins. 

During the checkout process, the store can offer customers the premium version of a product. When the customer picks up on the suggestion, the business makes a better profit margin. 

Increased customer lifetime value

When customers spend more money on each transaction, businesses earn more over time, contributing to a higher customer lifetime value. 

Stores can offer points or rewards for large purchases to generate immediate profits and repeat purchases, fostering customer loyalty.

Best Practices to Increase AOV of your Shopify Store

1. Cross-selling

Stores often sell products that complement each other. In the cross-selling strategy, customers are shown complementary items just before they checkout to encourage a larger order. 

For example, Amazon’s product recommendation engine suggests a multitude of complementary items to customers on every product page. Labeling them as ‘Related products,’ the platform guides shoppers to purchase more items, effectively driving up AOV.

Utilizing the SF Product Recommendations app on your Shopify store streamlines the implementation of cross-selling. It empowers you to create smart recommendations, ensuring that customers only see the relevant products. The tool offers a free plan and a 30-day free trial for paid versions. The premium plans start at $10 per month.

2. Upselling 

Amazon presents such premium alternatives under the labels ‘Related items’ and ‘Compare with similar items.’

The strategy of upselling involves presenting offers to customers for a higher-end alternative to the product they are browsing, capitalizing on their current buying mindset. The effectiveness of such incentives lies in their ability to seamlessly integrate into the customer journey, increasing the likelihood of additional purchases. 

3. Product Bundling 

The practice of grouping multiple products and selling them as a single unit for a single price is known as “product bundling.” These products may be complementary or just found to be often bought together and are labeled as ‘Frequently bought together.’

Store owners can add frequently purchased items to their online store and by giving customers a bundle discount, you can entice them to make additional purchases.

4. Minimum threshold for Free shipping

Implementing a minimum threshold for free shipping is a powerful strategy to boost order size. Prompting customers to reach a specified spending threshold increases their order value and incentivizes larger purchases. 

For example, Amazon attracts customers to explore additional items to qualify for free shipping, elevating their overall purchase amount.

5. Social Proof

Customer ratings, reviews, and user-generated content like testimonials help build trust, encouraging customers to make better purchasing decisions. Showcasing such social proof instills confidence in customers to buy higher-priced products, thereby increasing AOV.

For example, on Airbnb, user ratings and reviews create a sense of trust. The level of confidence that a listing inspires will decide how much a prospective traveler will be ready to spend on the accommodation.

6. Gift cards and Coupons

Incentivizing customers to spend more in order to earn a gift card helps increase AOV. This way, businesses can bring back customers for more purchases while fostering a sense of goodwill. 

Offering discounts encourages an immediate purchase and creates a cycle of increased AOV and customer loyalty. 

7. Loyalty or Membership Schemes

Loyalty or membership programs are a strategic move to raise the AOV while ensuring customer loyalty. By offering points or rewards instead of discounts, businesses foster a relationship where customers later return to the store and redeem them. 

Members who redeem rewards are motivated to spend more to gain more rewards.

For example, Amazon Prime offers members exclusive benefits and discounts, motivating them to choose Amazon for their shopping needs.

8. Super premium options

Super premium options boost AOV by catering to customers seeking exclusive experiences. By offering a premium catalog, stores can tap into niche markets where the average customer is willing to spend more for the products. 

For example, Tesla offers premium electric cars with advanced features, targeting customers seeking top-tier innovation and luxury.

9. Personalized experience

Businesses can now inspect the purchase history of customers to tailor product recommendations based on individual preferences, thereby ensuring a more engaging shopping experience. 

For example, Amazon analyzes previous purchases and browsing history to personalize product suggestions for its customers. 

10. Psychological triggers using images

Clear and enticing images effectively convey the value proposition of products, helping customers visualize owning them. This encourages higher-value purchases contributing to an increased AOV.

For instance, Apple utilizes visually appealing product images to emphasize the premium nature of its offerings and entice its customers.

11. Live customer support

Quickly addressing customer inquiries builds trust and encourages customers to make larger purchases. Responsive customer service provides assurance, instilling confidence that the business is committed to fixing customers’ issues.

Shopify offers live chat support to assist merchants with technical or business-related queries, leading to a smoother experience. Merchants are more likely to explore and invest in additional features or services offered by Shopify, knowing they have immediate assistance if needed. 

12. Exclusive new user discounts

Businesses can now display a coupon code when you first visit their store. This can encourage the first purchase, potentially turning a casual visitor into a customer. The positive initial experience can also prompt higher-value purchases, increasing loyalty and AOV.

For example, Spotify Premium offers a free 30-day trial for first-timers, coaxing them to explore the platform’s content offerings.

13. Purchase-based contests

Launch contests where customers whose order value is higher than a fixed amount stand a chance to win prizes. This will increase AOV and bring about more frequent store visits and purchases.

For example, electronics retailers often run such purchase-based contests to entice customers with the chance to win accessory bundles. 

14. Flexible returns policy

A flexible returns policy will encourage shoppers to take a chance on complementary or higher-end products. 

While inspiring such confidence, it is also essential for customer satisfaction. Displaying your returns policy and being adaptable in the process also encourages repeat business.

Conclusion

In eCommerce, focusing on the average order value is a pivotal strategy for continued growth. It emphasizes the significance of maximizing the value extracted from each customer transaction.

The ability to influence customer behavior and choices directly impacts the overall AOV. Therefore, segmenting customers based on their spending behavior and tailoring strategies accordingly, adds a layer of personalization, enhancing the effectiveness of these tactics.

It is crucial to approach AOV strategically, understanding that not all tactics may yield immediate results. Opting for a systematic approach enables businesses to analyze and adapt their strategies effectively.

Featured image by Growtika on Unsplash

The post 15 Ways to Increase AOV of your Shopify Store appeared first on noupe.