BlogmyQuery – BMQ

If you are a social media marketer, then you obviously understand the feeling of too many to-dos and too little time to do! With so much competition around, there is this perennial need for creating fresh and unique content that meets the objective since it’s one of the highest-paying freelance jobs. In order to make your job simpler and less time-consuming, there is this concept of content repurposing. 

Introduction to Content Repurposing 

Content Repurposing refers to using existing social media content and presenting the same in a new format. In other words, it is content recycling. This helps expand the reach of the existing content. 

Some people may take content repurposing as cheating the system, but it is not. You might fear that your audience might find out that your content is repetitive. You don’t want to project your image as someone who doesn’t care about creating new content.  

The topic of the blog post is “guide on choosing a logo font”. 

Looka is an online logo design and brand identity platform for entrepreneurs. It created a YouTube video from its existing blog post to reach a new audience. They simply repackaged and refurbished the old content and changed its format. They posted the video on YouTube keeping the title intact. 

Why Resort to Content Repurposing?

Content repurposing refers to the concept wherein you lease a new life to the content. This is something that you have already created for your social media channel. Content repurposing lets your audience get additional benefits from the same content. 

Time-saver: Time is money and when you save time, you save money, don’t you? Repurposing old content helps save valuable time. You already have the data for the content, you just need to tweak it and redistribute it. 

SEO: Who doesn’t love a good SEO boost? Content repurposing boosts Search Engine Optimization. The credibility of the content in the search engine increases when there are several pieces of the same content that center around similar keywords. 

Audience Reach: Repurposing content helps you maximize the reach of the content. When you redistribute the content, you reach out to a new set of audience. Your blog post is read by all those people who like reading long-form content. However, the same content in the format of a newsletter reaches people who like reading crisp content. 

7 Ways to Repurpose Social Media Content

When you are creating content for a long time, there are a number of informative and interesting ideas on your Instagram page, Blog, or even YouTube channel. Your audience might have missed seeing the content on your page. When you repost the same content with a twisted idea, the same concept gets a new lease of life. 

Reworking on present written content

Sometimes we feel restricted due to the media format. Social media platforms like YouTube and Instagram are all about videos and visuals, respectively. However, if you want to repurpose your blog content on these sites, you can try some popular methods. Written content can be published on Instagram through visuals. Still confused? Take a look at this image. 

Your existing blog post content can be turned into little snippets of information in the visual format, just like in the Instagram carousel post displayed above.

It is advisable not to copy and paste the content as an Instagram post. Instead, consider extracting interesting points and building a narrative around the same. 

Similarly, a YouTube video can take the viewers around your website letting them know that there exists such an interesting post to read. 

Twitter to your rescue

Short and engaging content on Twitter helps catch the attention of the audience. A single blog post can be turned into several tweets and posted on Twitter. You can even create infographic content based on key statistics sourced from an Ebook. These key statistics need to have good hits on social media. 

Presented here is a screenshot of the video meeting arranged by Labnol. The meeting image was repurposed on Twitter to give information on a topic. This one is for the target audience that is interested in learning something fast.   

Maximize the life of your Livestream

Content refurbishing can help you extend the life of Livestream. You just need to save your live video and upload it on YouTube. Now, share some snippets of the Livestream on Twitter or Instagram. Such ideas can help you get the attention of your audience. 

Livestream offers a lot of possibilities when it comes to content refurbishing. It can be posted on Instagram, LinkedIn, Twitter, Snapchat, and other similar social media channels. 

Turn your old content into GIF

There are some videos on your social media channel that have garnered immense popularity. Such video clips and animations can be turned into a GIF. 

Yes!, you read it right! The World Wide Web is brimming with tools that will help you do that. The most interesting thing is that GIFs instantly grab the attention and also, make for shareable content. They are relatable and spike the interest level of the audience

Questions and Curiosity 

If one of your high-quality videos ends with a question, then you can benefit from it. Questions are mostly answered by the audience. If they know something or want to participate in the conversation, they will definitely answer. Such questions can be repurposed on other social media platforms. 

Social Media Platforms have such sections. For instance, LinkedIn has LinkedIn Q&A. There are polls on Twitter and Facebook as well. 

All this creates different opportunities that help in engaging your audience with the content that already exists. It might even spike curiosity for something that is yet to be released.  

Answers and Solutions

While there are many questions that still need to be asked, there are some that still need to be answered. 

Such unanswered questions are the opportunity that you need to tap on. 

Find your blog post that has a good number of visits. Now, ask a question that your blog answers. Search this question on other social media platforms. Further, answer that question with a link to your blog post or YouTube video, or Instagram post. 

This is a snapshot from quora.com. Someone has asked this question regarding confidence. If yours is a self-help blog post, then you can answer this question with a link to your blog. You can even search Facebook and LinkedIn communities for questions that your existing content answers. 

Through content repurposing or linking the content in the comments section, you establish relationships. This further increases the chances of getting noticed by the audience that has asked similar questions.

Tap the world of SlideShare

You have a huge treasure of blog posts sitting and smiling at the audience., turn it into a presentation format. This is one of the best ways to repurpose blog posts. For this, identify high-performing blog content. Next, reproduce the blog content into a SlideShare.  

SlideShare has become quite popular because it is easy to share. The same blog content is introduced to the audience in a new easy-to-comprehend format. With presentations, there are a plethora of possibilities including graphic elements, infographics, caricatures, etc. Presentations make the blog content very interesting. 

Conclusion

You know that your content is great and hence, you have a good following on social media. However, it is a little difficult to create high-quality content in a short time. Good content requires adequate time, lots of research, and a plethora of resources. All this makes content creation a tedious process. Repurposing your old content is not a shortcut. It is a strategy that helps you revive your old high-quality content and offer your audience relevant information.

The post How to Repurpose Content for Social Media appeared first on noupe.

The SaaS business model is growing at a tremendous speed in recent years. SaaS is a subscription-based service. It challenges the traditional model of on-premise software. If SaaS continues to grow at its present rate, then soon on-premise software might become a thing of the past. 

There are many reasons tech entrepreneurs are opting to build a SaaS startup like lower investment costs, flexibility, measurability of the performance, and scalability, among others. If you wish to begin a SaaS or Software as a Service business, then you need to know its advantages. 

Lower Investment Costs

The initial investment cost of starting a SaaS business model is much lower than that of other kinds of start-ups. Further, SaaS business also does not require much inventory except for a laptop and a stable internet connection. There is no need of lining your office with premium infrastructure. In fact, you do not need an office at all. You can start the business from your living room as well. 

The biggest advantage of SaaS is that you can build a team that works remotely. You need not invite them to the office on a daily basis. Here, you save on so many different types of costs, especially utilities. SaaS products do not require any kind of manufacturing or packaging as well. They need not be shipped but provided through the internet.

As compared to on-premise software, SaaS software can be offered at a greater speed to the clientele. There are many costs that are eliminated when you decide to build a SaaS startup. If you are equipped, you can develop the SaaS product on your own.

Recurring Stream of Revenue

In order to initiate any kind of business, entrepreneurs need to focus on costs and revenue for judging its profitability. The beauty of SaaS businesses is that they operate on the model of subscription. Businesses offer SaaS to clients in return for a monthly or annual fee. Entrepreneurs are ensured of a regular flow of income, thanks to this model.

When businesses are assured of steady income, they do not have to worry about regular expenses. A recurring stream of revenue also enables businesses to plan the future. Further, investors are also interested in the possibility of a regular income. The valuation of your business shoots up because of this. Start-ups can generate invoices and simplify the process of billing for clients. This even enhances the trust of the customers in the company. 

Recurring revenue always becomes the foundation of a stable business. The salaries and other expenses are taken care of. The team knows that the business is a stable one and there is a bright future working for the company. When the income is fixed, there is no stress over customer acquisition every day. The entire focus is on retaining the present ones. 

Scalability of the Model

The SaaS business model has a high potential for scalability. With SaaS, customers are able to extend the number of features they utilize and even cut down on them when not in use. SaaS models can be customized by the clients depending on their requirements. Start-ups offer flexibility in terms of usage. 

Traditional on-premise software did not offer such convenience. Small and medium enterprises were not able to afford traditional software. The SaaS business model is flexible and adaptable. End-users benefit from the cloud-based nature of this business. They can modify it frequently and deploy it at a quicker pace. 

When you initiate a SaaS start-up, your primary concern is finding the target market and customer acquisition. When you acquire a certain number of customers, you decide on expanding your product portfolio. It is easier to scale a SaaS business by changing the plan to attract bigger clients. You can attract big-ticket clients by giving them premium services. You can use tools like online quotation makers to make a grand impression.

SaaS start-ups can look for vertical growth or horizontal growth. You can either focus on bigger clients offering bigger businesses or offer solutions to a niche industry. If you find international markets more lucrative, you can even scale your business to the global market. As and when your product grows, you have the convenience of adding features and functions to existing products as well. 

Measurability of Performance

What differentiates SaaS from other businesses is that herein entrepreneurs can easily measure the performance and the impact. End-users of SaaS buy the product online. Your product is used online itself. Hence, the data of users and their usage is easily available to measure. 

The model of SaaS generates recurring income making it predictable. Other business models do not have this advantage. You can analyze the available data for the profitability of the business and take crucial decisions. Judging the stability of the business becomes easy with SaaS start-ups. 

It is necessary for SaaS businesses to track their customers. Gathering data regarding the features customers find useful and the reasons why they canceled the subscription can help companies understand the changes required to be made. They can take their in-product feedback and know the actual review of the customers. Understanding the pain points of customers and their friction points helps a company grow and expand. 

When start-ups keep a tap on customers, then customer acquisition, maintenance, and retention become easy and simple. This even helps in product expansion and growth. While companies gather data, they forget to analyze it. A proper analysis with the help of experts helps in more ways than one. 

In the end

It is the right time to initiate a SaaS start-up, irrespective of the country you belong to. Choosing to start a SaaS business model in the present age is a step in the right direction. While there is competition, it is not too high to cut down your profits. However, entrepreneurs first need to analyze the product offerings and services that are in demand in the industry. 

SaaS business model is one of the very low investment start-ups. Hence, there is not much to lose if things do not work out, somehow. A business like this that does not require a huge team and infrastructure helps an entrepreneur learn the ropes of the business. As there is no manufacturing, distribution does not take long. Customers can enjoy the product or service soon after it is launched. 

Start-ups all across the globe are increasingly adopting SaaS to scale their businesses. SaaS has made the lives of entrepreneurs easy and stress-free. As the demand for SaaS keeps on growing, this is the right time to plunge into the business to get a bigger share of this pie.

The post The Benefits of Building a SaaS Startup appeared first on noupe.