BlogmyQuery – BMQ

When we talk about social commerce, the two terms – social media and e-commerce instantly strike our minds. And rightly so. Social commerce is the integration of e-commerce in social media platforms, and it is also the next big thing every business will prioritize. 

And we say you get started before everyone does. If you are an e-commerce brand and sell products online, then you probably know the functionality, hassles, and benefits of e-commerce. And now, there is a new way of marketing – social commerce.

In this blog, we will tell you all about social commerce, and why you should introduce social commerce strategy into your e-commerce business.

Why Introduce Social Commerce Into E-Commerce Marketing?

In today’s times, the shelf value of new inventions and discoveries is comparatively lower than what it used to be. People are looking for new things to explore and new technologies to rely on.

There used to be a time when shopping online used to seem impossible, but in the past years, we have seen not only a terrific boom and acceptance of e-commerce as a concept but also online shopping becoming extremely mainstream. People trust e-commerce stores, and that’s something you can use as a brand to your benefit. 

Here is why you should introduce social commerce into your e-commerce marketing strategy.

It Widens Your Customer Base

Setting up a social shop is a great way to widen your customer base. Social commerce helps brands to sell their products through social media. This means your audience can be as wide as you want, and you can effectively reach a much larger audience. You can run social media campaigns and contests and directly use the generated content in your social shop.

A Great Strategy To Build Trust

Gaining brand trust is the most important strategy in building any e-commerce brand. A social shop can gain the confidence of customers in a much better way than any other strategy. You can use user-generated reviews and visual content like images and videos as social proof and build a credible reputation for your brand. Brands can create an ecosystem of transparency and genuine customer feedback to keep customers coming back for more.

Makes The Shopping Process Easy

Social commerce has many amazing benefits, but the best one has to be the smooth shopping process it provides. It is the most convenient way to shop because social commerce makes the shopping process faster and smoother. Many platforms provide features such as the buy button and in-app checkout; social commerce removes any distractions and lengthy and unnecessary steps for the shoppers.

How To Introduce Social Commerce Into E-commerce Marketing?

Now that you know the benefits of integrating social commerce into your e-commerce marketing strategy, let us talk about how to introduce social commerce into your e-commerce marketing strategy.

Many social media platforms allow users to set up social shops on social media and let you sell products directly through social media. Other than that, many e-commerce tools out there help brands sell their products socially rather than through social media. 

Instagram

Being the top social media platform of the decade, people use Instagram avidly to explore and search for brands and products.

By setting up an Instagram shop for your brand, you can invite an unmatchable audience and eventually increase conversions. 

There are many ways you can you Instagram’s social commerce feature, such as the Shopping Tags enables businesses to tag their products in posts and stories. This is a more direct way. 

You can also sell products through the ‘Shop Tab.’ This is a separate space where shoppers can browse and buy products that are listed by the brand itself or collaborators. 

E-Commerce Tools

Another way to introduce social commerce into your e-commerce strategy is by relying on e-commerce tools like Taggshop. You can use this highly functional tool to create a shoppable feed of UGC or social content through a singular source like a hashtag or user handle and attach it to your e-commerce website. 

With this way of social commerce, you get to flaunt your social media presence and attract more customers to trust your brand. 

Over To You

E-Commerce is still a big thing in the market world, but as it is said, change is the only constant. It is important to keep constantly evolving and changing your brand’s implementation strategies. It is important to know where your e-commerce business is in terms of growth. 

Social commerce is that new big thing every industry is hopping upon because of its unmatchable benefits and scope in the future. 

By now, you are well aware of the functionalities of social commerce, and we hope this blog helps you implement it in your strategies.

The post A Guide To Social Commerce appeared first on noupe.

In recent years, Instagram has been the most expanding social media platform among companies and marketers. Social media has risen as an essential component of brand creation and marketing strategy.

Digital media and promotions have used these platforms for their online marketing. Still, social media is now influencing offline promotions like events and venues.

The result of this fusion of offline advertising and communications with digital media platforms and technologies is the Instagram wall.

In this piece, we will discuss what an Instagram wall is and how to create an Instagram wall for events.

What is an Instagram Wall

Instagram Walls is a real-time stream of content that has been collected and curated from Instagram using hashtags, handles, mentions, or tags. Instagram walls are displayed on digital screens and devices.

The Instagram wall helps achieve prime event objectives such as audience engagement, promotions & communications, entertainment & leisure, brand building, event marketing, and driving results for the brand or event. 

Instagram Wall is created and displayed on screens primarily at events, venues, conferences, concerts, exhibitions, retail stores, malls, etc.

Ideas to make your Instagram Wall Engaging for Events

Instagram Q&A Sessions

You can use Instagram live to hold a series of Q&A sessions with the participants of your event. As a result, they will be hyper-engaged in the event and interested in what you have to say. 

To generate excitement among the viewers, you can allow questions to be asked during the live streaming session and even share the live Instagram post. 

Please encourage them to create more Instagram posts so that more of them can be shown on the screen at events.

How to do’s & Demos through Instagram Live

Bring your audience together and lead them through a demonstration or tutorial using Instagram live. Anything connected to the subject of your virtual event will do. 

As a result, you will establish a deeper level of connection with the attendees of your event. Customers might associate a name with your brand and gain new knowledge.

Showcase Instagram Stories

Request tagging from your audience in any content relevant to the event. Thus, you can display their real-time stories during the virtual event on the screen. 

You can ask participants to describe their participation and to tune in remotely. You can also access your @-mentions in the activity tab to view, respond to, and share tales about you.

Cast Speaker’s Content

Speakers and influencers are the main attractive point of an event. Most of the crowd comes to an event to see their favorite speaker or influencer, which gives you a chance to boost your presence. 

You can hit two birds with one stone by displaying the speaker’s social media profile and your user-generated content. This would impress the speaker and attract the speaker’s social media audience to your event page.

Run Contests and Questionnaires

Audience engagement is on top of the list of every event organizer when it comes to making an event memorable. The easiest way to hook an audience is to run a contest or questionnaire, which opens up two-way communication.

The audience is observing or listening to speakers for most parts of the event. But when you run a contest or questionnaire, the audience starts getting involved. This also breaks the monotony of the event and livens it up.

Suppose you throw in some gift hampers for winners of contests and questionnaires. In that case, the chances of audience participation go through the roof.

Display User-Generated Content

User-generated content in the form of social media posts captures the audience’s attention like nothing else. 

One can use User-generated content across multiple marketing channels. Still, events can be taken to a new level through user-generated content and Instagram walls.

Instagram is the go-to social media platform for collecting a large volume of user-generated content. 

Collect and display user-generated content from your event on the Instagram wall to boost audience engagement. 

Benefits Of Instagram Wall For Events

Boost your Social Media Presence

As we just stated, using Instagram content and incorporating digital media into events can help you expand your brand’s reach in the market.

As a result, by displaying pertinent material that has already been shared on Instagram on your hashtag wall display, you can reach a wider audience on the network.

Additionally, UGC produced by events will make such important information more visible to new networks, demographics, and audiences, increasing exposure & event recognition. It will also help you increase your Instagram following and reach.

Enhance Audience Engagement

We talked about how audience involvement is the most crucial factor in determining if an event or a marketing campaign for a brand succeeds.

You can curate and showcase interesting visual content from Instagram walls, whether it be an influencer, brand, or user-generated content. Attractively displaying this content at events will attract attendees and keep them interested.

Additionally, you can promote interaction by hosting Q&A sessions, panel discussions, keynote speakers, etc., with the Instagram wall display.

Offer Brilliant Gamified Experience

Event experience is a unique idea that marketers and event organizers place a high value on since it lays the groundwork for future events’ success.

On the Instagram wall, you may provide gamified experiences such as polls, leaderboards, challenges, quizzes, photo competitions, etc. in addition to rewards & recognition.

This would entice the audience to take part in these gamification initiatives and give them a remarkable audience experience that excites them and cultivates a positive attitude toward the business.

Wrapping Up

Instagram is a fan favorite among social media platforms. This makes Instagram the go-to platform for brands & businesses to collect user-generated content, as many posts are created on the platform.

This user-generated content can create an attractive Instagram wall to boost engagement and enhance audience awareness. 

We mentioned some ideas in this blog through which you can make your Instagram wall engaging. We hope we have served your purpose through this piece of content.

The post How To Create An Instagram Wall For Events appeared first on noupe.

Audience engagement is a major objective of every event. Marketers want to organize something that would remain in their audience’s minds for years to come. 

However, not everyone can attend an event, so how can you boost your event audience numbers? The answer is hybrid events! 

Hybrid events ensure people sitting at home can also attend an event. That’s not it, hybrid events serve multiple other benefits that we will go through in this article. So, stay with us till the end of this blog! Let’s get started with the definition of Hybrid events.

Explanation: Hybrid Events

Hybrid events combine virtual and real-world activities, enabling viewers to watch and take part from anywhere. In other words, individuals who choose to engage in person can do so, while those who prefer to participate remotely can do so using hybrid event platforms like video conferencing and virtual event booths. This level of adaptability is possibly the single most significant benefit of using a hybrid strategy.

The fact that hybrid events are designed around interaction and give a consistent experience to every participant sets them apart from other types of events. The uploading of videos on demand after the event or giving your live audience priority over your remote audience is not the same as this. 

How Do Hybrid Events Work?

A hybrid event’s main objective is to deliver a consistent attendee experience regardless of how people choose to participate. Remote participants can take part in live events that are being held in person by watching them online. 

When these participants can interact with speakers and other attendees directly, that is an excellent example of a hybrid event. Even if they might not be at the same location as the in-person participants, it shouldn’t matter if you have the appropriate technology on your side. 

Hybrid events are successful because everyone who attends has access to the same event content and chances to interact with speakers and other participants. In-person and distant attendees, for instance, can expand their networks by corresponding over instant messaging or live video. 

Benefits Of Hybrid Events

Hybrid events are terrific when it comes to boosting an event on every front. Let’s have a look at how.

Increases Audience Reach

The problem with in-person and virtual events is that they are one-dimensional. In-person events invite only physical attendants while virtual events are designed for behind-the-screen audiences. This is where hybrid events stand out. 

The first and foremost benefit of a hybrid event is that you can attract an audience from across the globe since no one has to physically attend the event. Geographical boundaries are lifted which brings in more and more attendance. 

Venue capacity, budget restrictions, and tight schedules too are taken out of the equation by hybrid events. When the major issues are sorted, the audience reach increases automatically.

Greater Audience Engagement

Engaging the audience is always on the hosts’ minds. Audience engagement is a tricky proportion that could make or break your event’s success. 

However, with a hybrid event in place, one can be sure of high audience engagement. What makes hybrid events ideal for audience engagement? Well, there are multiple hybrid event ideas to choose from.

One can engage the event audience through emcees who through their conversational skills can lighten up the mood. Gamification is another option in which you can organize contests & giveaways to present gifts to the winners. 

Sketch artists, magicians, musicians, and singers can also be invited to give a party touch to the event and prevent it from becoming boring. 

Social walls for hybrid events stand out from all other engagement ideas. A social wall keeps the audience on their toes by displaying the social media posts by attendees about the event in real-time. Attendees keep posting on social media platforms such as Instagram, Facebook, and Twitter which gets displayed on the social wall. Now, this part motivates other attendees to post on social media which in turn increases audience engagement.

Increased Sponsorship Opportunities

The hybrid event benefits are catching the eye of event sponsors, who are therefore more likely to support them. For instance, a trade show will only likely draw sponsors if a sizable crowd is anticipated.

Hybrid events have a far wider audience, which is incredibly important for sponsors. Additionally, sponsors can engage remotely too by setting up online exhibits and making presentations via video conference. This is crucial for events that want to host sponsors and speakers from other countries during a time of significant travel restrictions.

Brilliant Analytics Track

Hybrid events have a higher return on investment (ROI) since they can be scaled up and down more easily. More sign-ups, more attendees, and more views for sponsors. Additionally, this directly affects how many leads are generated for exhibitors.

You gain access to information that can’t be gathered at an in-person event. You can keep track of participants, attendance rates, and perhaps the number of people who attended various sessions at events that are held in person.

The behavior and interests of your audience can be very well understood through hybrid events. Especially for participants participating electronically, hosts may easily follow their digital footprints, which helps them learn more about their attendees.

Flexibility For Speakers/VIPs

Speakers & VIPs can readily participate in the event from wherever they are located, just as audiences can from any location. They are not required to travel and physically be present. They can still take part in your event while saving time and money thanks to this.

Similar to attendees, exhibitors can set up a virtual booth in the virtual exhibit hall if they are unable to present in person. They won’t have to pass up the opportunity just because they can’t physically attend the event.

Strong Community-Building

In the end, events are basically social gatherings. People attend them not only to hear presentations or keynote speeches but also to network with people who have similar interests. 

Attendees will have lots to talk about after an engaging presentation from a knowledgeable and entertaining speaker, but you’ll need to give them the proper platforms to interact.

Both online and in-person participant groups can benefit from networking and professional matchmaking at hybrid events. 

It doesn’t matter how attendees are participating, the thing that matters is how this participation is boosting long-term community building. 

The best part is that these communities can endure and benefit your company long after the event has ended.

Conclusion

In this blog, we discussed hybrid events in detail taking from what it is about to ideas of hybrid events. We hope that you have got a grip on what a hybrid event is all about and how you can use them to your advantage. So, let’s get going!

The post Top Benefits Of Hybrid Events appeared first on noupe.