BlogmyQuery – BMQ

Follow this guide to learn how to create a powerful Google Ads strategy. This is a fast and easy way to increase your sales.

Google Ads are one of the most cost-effective ways to advertise your business online. Whether you’re a small business owner or a marketer working for a larger organization, Google Ads allows you to target customers precisely. 

The best part of running Google Ads? They let you achieve instant results. Instead of relying on SEO and organic traffic, you can get your brand in front of the right people straight away. 

The only problem is you have to pay for ads, which means you need to run a Google Ads campaign that works. Otherwise, your ROI won’t benefit your business.

And when you start exploring paid ads, there are various types of Google Ads campaigns you can use. 

With options for Google search ads, display, video, and text ads; new features for mobile apps and voice search; and access to real-time data about your ad performance, there’s a lot to consider when launching a paid search campaign.

In this guide, we’ll explore the Google Ads platform a bit deeper and reveal some of the best Google Ads tips and tactics you can use.

What is Google Ads?

Google Ads is a digital advertising platform developed by Google. It allows businesses to display ads to people who are searching for specific products or services on Google Search and other Google-affiliated websites. 

Advertisers bid on keywords that they think people searching for their products or services will use, and their ads are displayed alongside search results. When someone clicks on an ad, the advertiser is charged a fee called a “cost-per-click.”

The Google Ads platform allows businesses to create an account, set up their campaigns and ad groups, and choose from different targeting options and bidding strategies.

The platform is very powerful, but it can also be a bit overwhelming for those who aren’t familiar with PPC. We’ll share some tactics to help you get started. 

Using Google Ads to Grow Your Business

Google Ads is an excellent way to grow your business. It’s one of the most powerful marketing tools available that lets you get results fast.

When you run search ads on Google, you can reach new customers searching for products or services like yours and help increase sales by showing them exactly what they want to see. You can also use Google Ads as a way of increasing brand awareness and reaching potential customers, and driving traffic to their websites.

The great thing about Google Ads is that you can be extremely specific about who you target. This means only the right people see your ads – which helps you achieve a better ROI.

It’s important that your business creates ads that are highly targeted and relevant. The more specific your ad is to its target audience, the better it will perform. 

Here are some tips and tricks to help you use Google Ads to your advantage.

1. Use Google Sheet’s Built-in Ad Planner to Find High-Value Sites and Audiences

Google’s Ad Planner is a valuable tool for discovering high-value sites and audiences. Use it to optimize your Google Ads campaigns by finding new opportunities for audience targeting, including sites with high site traffic and/or profitable audiences.

• Open Google Ads and click “Start Now”
• Click “Find Audiences”
• Select “Places” under “Location,” then type in the location you want to target (e.g., “Los Angeles”). Click “Search”
• Now you’ll see a list of all places within Los Angeles – you can filter these results by category if necessary.

The built-in planner tool can help you with audience targeting. It’s a free tool that lets you view and compare audience data for your existing ads, keywords, and placements. You can also use it to find new audiences based on demographics like age, gender, parental status, or interests.

2. Keyword Tools

Use the latest keyword tools to build a well-researched list of keywords for your bid requests. 

The first step in optimizing your Google Ads campaigns is creating a well-researched keyword list for each ad group. You can do this by using the following keyword tools:

• Google Keyword Planner – The GKP allows advertisers to enter multiple keywords alongside each other into a single column to compare them side by side—and then choose which ones they want their ads displayed next to! This makes it easy for anyone who doesn’t know enough about SEO strategies yet still wants quick results without much hassle involved.
  
• Google Trends – This tool will show you trending queries so you know what people are most interested in at any time. It’s also helpful for finding related terms that aren’t necessarily synonyms but might be useful for targeting.

Keyword tools can help your business achieve its goals by providing the data necessary to make informed decisions about your marketing campaigns. By using these tools, you can better understand how people search online and what they’re looking for—making it easier for you to reach them with relevant marketing content.

3. Negative Keywords

Negative keywords are words or phrases you can add to your pay-per-click advertising campaigns to exclude certain search terms from triggering your ads. For example, if you sell red shoes but not blue shoes, you might add “blue” as a negative keyword. 

This will prevent your ad from appearing when someone searches for “blue shoes” but will still allow your ad to show up when someone searches for “red shoes.” 

By using negative keywords, you can help to ensure that your ads are more relevant to the people who see them and that you are only paying for clicks from people who are more likely to be interested in your products or services.

4. Remarketing

Remarketing is a way to reconnect with people who have previously visited your website. It involves adding a snippet of code to your website, called a remarketing tag, which adds visitors to a list. 

You can then create a campaign that targets this list with personalized ads as they visit other websites within the Google Display Network. Remarketing aims to bring these previous visitors back to your website and potentially convert them into customers.

You can create a remarketing list in Google Ads by using the “Audiences” section. When you create an audience, it will appear in the left navigation of your account. You can then use that audience when creating a campaign or ad group.

5. Conversion Optimizer

Check Conversion Optimizer to get a better CPA. This feature automatically optimizes your campaigns to help you get the best return on investment from your ads. If you don’t have Conversion Optimizer enabled, we recommend doing so when setting up your campaigns.

Conversion Optimizer can help you get more conversions for your budget by using machine learning to optimize your bids instead of relying on historical data. 

You’ll see an estimated cost per click (CPC) for every keyword in Google Ads, and it will also show CPC estimates next to each keyword when viewed through Google Ads or Search Partners Manager interfaces. The system will automatically optimize for conversions over time and learn how much each keyword bid increases or decreases the conversion rate.

6. Use Google’s Free Tools

To get the most out of your ad campaigns, it’s essential to have a good understanding of how they perform. Google provides free tools that can help you do this.

For example, Campaign Experiments allows you to run A/B tests on your ads to determine which ones perform better and why. You can also try different ad images or copy variations with A/B Testing to see what works best for your audience.

Google Optimize allows advertisers to test landing pages and conversion rates of specific site pages. This tool allows businesses with limited resources to perform large-scale multivariate tests without access to expensive software or human resources needed for manual testing.

7. Start Simple

Several approaches work when creating ads. If you’re starting, try basic text ads because they give you more flexibility, are easier to track, and take less time to make than image ads. They also tend to be cheaper than image ads.

Image ads are more engaging but require more effort to create and manage. You’ll need to upload images that are high quality and use keywords in the right way. Images can also be expensive since they take up more space on Google’s ad network, which means a higher cost per click (CPC) for your business.

8. Google Adwords Express

Get started with Google Ads by using AdWords Express or Smart Campaigns. They require little management, but that also means you have less control over your account settings and performance than you would with other types of campaigns. For example, AdWords Express lets Google automatically set your budget by choosing a daily budget range for your campaign.

Google Ads Express is a simple way to get started with Google Ads. With AdWords Express, you can create a campaign with just one click and then set the budget for your ads (or let Google automatically do it). You don’t have to worry about setting up your ads or budgets, making this option perfect for those new to online advertising.

9. Split Testing

Split-test your landing pages to find the best-converting pages for each campaign. Split testing is a powerful way to increase your conversion rates. It can test landing pages, ads, and even keywords.

The best way to use split testing is by starting with one of your existing campaigns—you don’t want to waste time creating new campaigns for each experimental campaign. Then pick a few variations of the same ad or landing page and split them evenly across your target audience.

It’s okay if you only have enough traffic for two tests; make sure there’s a significant difference between the variations to tell which works best! The more people you have in each test group (the “sample size”), the more accurate results will be.

10. Keep Up to Date

Stay informed about all the changes happening in the PPC landscape! Google is constantly changing the way it displays search results. They’ve been doing this for years and have made hundreds of changes to their algorithm since 2000. 

In addition to changing how they display search results and ads, they also change their landing pages—the pages that appear when you click an ad on Google. These changes can have a significant impact on your PPC strategy!

Conclusion

There’s a lot that goes into developing an effective Google Ads strategy. It’s important that you’re open to trying new things, experimenting, and monitoring the results. The more you test and optimize, the more effective your Google Ad campaigns will be. This means delivering a better ROI from each ad campaign you run and driving more revenue for your business.

Photo by Myriam Jessier on Unsplash

The post How to Develop a Google Ads Strategy that Sells: 10 Tips & Tactics appeared first on noupe.

The first step to any successful social media marketing strategy is choosing the right channels to focus on. 

You have many different social media channels available, but adding them all into your marketing mix would be silly. This would require loads of time and effort, possibly resulting in lower-quality content that doesn’t help your brand achieve its goals. 

Instead, select a few of the most relevant channels to focus on, and you’ll create a far greater impact. 

Are you unsure where to start or which platforms will offer the best possible ROI? To choose the right social media channels for your business, consider your target audience, the type of content you plan to share, and your marketing goals. We’ll break this all down for you.

Here are some of the main considerations to make when choosing the right social media channels for your business. 

1. Establish Your Social Media Marketing Goals

Before creating a social media strategy, it’s crucial to establish clear objectives. This will help you avoid posting aimlessly and failing to achieve desired results. 

Objectives may include increasing website traffic, product sales, audience growth, engagement, or email list growth. Defining a clear social media goal helps you plan and post more effective content on relevant platforms. You can do this to achieve measurable outcomes. 

Once you have clear social media marketing goals in place, you’ll be able to choose which social media platforms best align with these goals. 

For example, if you want to generate serious B2B sales leads, LinkedIn is likely the best platform. However, if your goal is to build an engaged audience and show off your brand’s fun side, you might consider TikTok. Facebook is great for local businesses looking to gain more foot traffic. 

Start with the end in mind, and figure out what platforms can help you get there. 

2. Identify Your Target Audience 

Possibly the most important step to establishing what social media platforms are best for your brand is knowing who your target audience is. As long as you know who you’re trying to reach and what online behaviors this group has, you’ll be in a great position to reach them. 

When it comes to choosing the right social media platforms for your brand, your goal is to focus on the social media platforms that your target audience uses. Otherwise, you’ll be wasting time on channels communicating with people who won’t become customers. 

Remember, your goal with social media marketing isn’t only to build a large audience. Instead, it’s to build an audience of prospective customers who end up making sales. 

So, understand who these customers are if you’re going to know how to target them. 

A key step in establishing your target audience is to create detailed target customer personas that include your target customers’ age, interests, and online habits. This will help you align your social media strategy with the right channels. 

Then, understand the different demographics, groups, and online behaviors of the different social media channels. For example, TikTok is largely focused on a younger demographic, while you may have more success attracting an older crowd on Facebook.

3. Know What Type of Content You Plan to Share

Different social media platforms are created for different types of content. It’s important that you have an idea of what kind of content you plan to create first. This way, you’ll be able to choose social media channels that best align with your content strategy and style. 

If you post the wrong type of content on a social media platform, chances are the platform’s audience won’t engage with the content much. 

So, understand what kind of content you plan to create and choose a channel that matches this. 

For example, your content could be aimed at:

• Introducing yourself and your personality
• Showing customer success stories
• Creating entertaining content o build an audience
• Sharing client testimonials
• Displaying product images
• Sharing shoppable products

And so on. Each social media platform lends itself best to these different kinds of content. 

4. Understand Your Strengths and Resources

Social media marketing requires time, effort, and possibly some money too. When choosing what channels are best for your brand to focus on, it’s important that these factors align with what you have available. 

In order to be successful on social media, you need to produce high-quality content. To do this, you need to have the right resources and abilities to create this content. 

For example, some people are great at producing Instagram Reels and TikTok videos, while others are less comfortable in front of the camera. While this should necessarily limit your social media options, it should play a role in determining what channels you’ll be able to create the best content on. 

Of course, ensure you have all the resources available to create the best possible content on your chosen channels. This is essential for using social media channels that do more for your business. 

5. Consider Paid Advertising Possibilities

One of the best ways to use social media to grow your brand is through running paid advertising campaigns. All social media platforms offer versions of paid ads; some could work better for your brand than others. 

If you plan to run ads, think about what action you want to get out of the ad and what social media platforms best support this. 

For example, if you’re promoting eCommerce products, you could run shoppable product ads on TikTok or Instagram. If you’re a local business, then Facebook offers some of the best location-based ad targeting options. 

The great thing about social media ads is that the different platforms have so much data on their users, so you can get very specific about how you target the ads. 

6. Consider Special Features

Different social media platforms offer different special features, trends, and functions. For example, eCommerce stores can actually sell products on certain platforms through in-app shopping experiences. 

Instagram offers awesome content possibilities with Stories, Stickers, and Reels. Facebook is a great place to establish a local business page (like in a directory), TikTok has a unique algorithm that can help you go viral, and LinkedIn has some awesome lead-generation tools. 

Whatever your goals are for social media, consider each platform’s unique characteristics and possibilities. This could help you find the social media platform that lets you grow your brand most efficiently. 

You should also consider the different groups on social media platforms. These can be great places to find and engage with your target audience. 

7. Start Small 

Start with one or two social media platforms and build a strong presence before expanding to others. This is important because it will help you create a greater impact on your social media marketing efforts. 

If you try to cover too many channels and do too much, you might spread yourself too thin and end up not making an impact on any channel. Instead, focus on building a highly engaged audience on one or two channels, and you’ll end up gaining far more value from this. 

Remember, effective social media marketing is not about building the biggest possible audience; instead, it’s about developing a highly engaged audience of potential customers. This will greatly impact your sales, which is what your marketing strategy is about. 

8. Monitor Your Social Media Marketing Efforts

Continuously evaluate your social media strategy to ensure it aligns with your goals and meets the needs of your audience. This is important to ensure you’re always focusing on the right channels and that your strategy and social media marketing goals are on track. 

Set clear KPIs alongside your goals that you can measure, and pay attention to these over time. This will help you understand what channels are helping your brand, what channels are not offering a great ROI, and where you might want to focus more of your attention. 

By consistently paying attention to the right metrics, you’ll be able to refine and adjust your social media strategy to get better results for your business. 

Conclusion

Choosing the right channels is essential to any social media marketing strategy. Get this right, and any of your social media marketing efforts will have a far greater impact.

Research each platform’s features and demographics to determine which aligns with your marketing goals. Understand your marketing goals, and make sure that any platforms you use offer the features and functionalities you are after. Most importantly, ensure you have everything you need to create killer content on these platforms. 

This is all about marketing smarter. Forget about trying to do too much and focus on too many channels. Instead, focus on the channels that matter and produce great social media content. This is the only way to achieve true success with social media marketing.

Featured Image by Tracy Le Blanc on Pexels

The post How to Choose the Right Social Media Channels for Your Business appeared first on noupe.