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Instagram isn’t just a platform where people share photos and videos of their daily lives or their adorable pets. 

In 2023, it’s a digital goldmine, a magnet for businesses, marketers, and influencers seeking to capitalize on its over one billion active monthly users. 

Instagram offers an array of ways to monetize and earn a living right from the comfort of your smartphone. But like any goldmine, you have to know where to dig. 

Are you ready to turn those likes and followers into dollars and cents? 

Let’s get started!

Instagram Shoppable Posts 

Instagram Shoppable Posts are a gamechanger in the world of e-commerce. They are essentially Instagram posts but with an added bonus: you get to sell online through Instagram. 

Here’s how they work: the posts include tags on the products featured in the image or the video.

When users tap these tags, they can view product details such as price, description, and more, right within the app. If interested, users can proceed to purchase the product, turning their interest into an instant purchase within a few taps.

Setting up Instagram Shoppable posts is quite simple. You first need to convert your personal Instagram account to a business account. 

Then, connect Instagram to your Facebook catalog. This can be done either through the Facebook Business Manager or Shopify/BigCommerce. 

With your catalog connected, you can then upload an image or video post, and tag the product much like you would a person. 

Once approved by Instagram, these shoppable posts will be shown to your audience, turning a casual scroll into potential profit.

Instagram Shoppable posts blend seamlessly into viewers’ feeds, providing a convenient and effective way to monetize your Instagram. 

The experience is seamless for viewers, making shopping an organic part of their Instagram browsing experience. 

Instagram’s algorithm even helps by showing your shoppable posts to users who exhibit interest in similar products. 

So, while your followers enjoy your content, they can also shop for your products without ever having to leave the platform. 

Sponsored Posts 

Instagram Sponsored Posts are essentially paid advertisements that allow businesses or individuals to reach a larger and more targeted audience. 

These posts can appear as photos, videos, stories, or even as a carousel of multiple images or videos. 

To use Instagram Sponsored Posts effectively: 

• 1. Ensure your profile is set as a business account to get access to Instagram’s advertising tools. 
• 2. Next, choose a post on your Instagram that you’d like to promote.
• 3. Hit the “Boost” button which you will see on this post.
• 4. Now, you will be asked to define your objective; whether it’s more profile visits, website visits, or even direct messages.
• 5. The next step involves defining your audience. You can let Instagram suggest an audience based on the people that like your Page or have interacted with you, or you can define a custom audience by choosing specific demographics, locations, and interests.
• 6. Finally, set your budget and duration. This will determine how long your post will be promoted and the number of people you are likely to reach.

Instagram will then review your promotion and it will be live once approved. 

Instagram Sponsored Posts are a great tool to tap into a global audience, reach your target demographics and extend your brand’s presence. 

In 2023, they provide one of the most lucrative ways to monetize by increasing exposure to potential customers who are likely interested in what you offer. 

With a bit of strategy and a well-crafted message, sponsored posts can significantly boost your sales and engagement.

Affiliate Marketing 

Affiliate marketing is a modern twist on the age-old practice of commission sales. 

In essence, you’re acting as a trusted intermediary for a product or service, earning a cut every time your followers purchase through your referral link. 

How does it work specifically for Instagram? The key element is your profile’s bio.

Primarily, you partner with a brand that aligns with your Instagram aesthetic and audience. Then, you showcase their product in your post or story, tagging the brand and using an affiliate link. By doing so, you direct your followers to the brand’s website. 

The catch? 

Well, the smarter you are about your brand partnership, the better the payoff. 

Always keep it relevant – if you’re an avid hiker and share your outdoor exploits, partner with an outdoor equipment brand. 

Followers are more likely to buy if it aligns with what brought them to your page in the first place. 

The golden rules? 

Keep it authentic, transparent, and make sure you’re following the FTC guidelines for affiliate marketing. 

If you stick to these, the affiliate marketing world can be a lucrative labyrinth to navigate. 

So, begin today; discover your niche, find your brand, and use that Instagram bio as a portal to profits.

Advertising Pages in Stories and Posts

Advertising pages in stories and posts offer a direct monetization approach on Instagram. Here’s how to leverage them to your advantage:

• 1. Put effort into creating high-quality, engaging, and branded content. Be it stories or posts, the better your content, the more traffic you’ll attract.
• 2. Understand who’s following you. Tailor your ads to this demographic to maximize engagement.
• 3. This step is crucial as it opens Instagram’s monetization features like Branded Content Tools.
• 4. Create ads by promoting your posts directly or use Facebook’s Ads Manager for more control over your ad campaigns.
• 5. In your Stories ads, incorporate the ‘Swipe Up’ feature to redirect users to your chosen landing page.
• 6. Regularly evaluate your ad performance. Instagram provides insights to help track your ads’ engagement and effectiveness.
• 7. Based on your performance metrics, make necessary adjustments to increase your ad’s visibility and engagement. 

Remember, creativity is your greatest tool when utilizing advertising pages in stories and posts. So be bold, be innovative, and be consistent to build a strong brand image that resonates with your audience.

Wrapping Up

There you have it, Instagram is more than just sharing photos and catching up with friends. With the correct strategies or Instagram tools, it can also become a significant income source. 

As you navigate this often overlooked pathway to monetize Instagram in 2023, remember to keep your personal brand at the forefront of each approach. 

Authenticity speaks louder than promotion, after all.

Featured Image by Claudio Schwarz on Unsplash

The post How to Monetize Instagram in 2023 appeared first on noupe.

The year is 2022. Some people might say that emails are an archaic method of communication, but it couldn’t be further from the truth.

In the business world, emails are still going extremely strong and used for a variety of purposes, including sales, marketing, content promotion, link building, email affiliate marketing and so on.

There are three main challenges that email outreach people face: spam filters, bounce rates, and people simply ignoring their emails. 

The solutions to all of these problems are somewhat interconnected, but today we will be focusing on some strategies that can help you reduce your email bounce rates and improve deliverability.

1. Set Up Proper Authentication For Your Email Domain

First off, if you rely on cold emails for any of your business processes, it is essential to set up proper authentication.

The three main authentication protocols are:

• SPF;
• DKIM;
• DMARC.

Sender Policy Framework (SPF) is a DNS record that verifies your email domain is authorized to send email on behalf of your company. 

This helps to prevent spammers from spoofing your email address and sending messages from your domain.

DomainKeys Identified Mail (DKIM) is a cryptographic authentication method used to verify the email sender’s identity. DKIM allows email receivers to verify that an email was sent by a trusted party and not spoofed.

Domain-based Message Authentication, Reporting, and Conformance (DMARC) is a policy that allows email receivers to determine the level of authentication and security that should be applied to email messages from your domain. 

DMARC also allows email senders to receive reports on the messages that are sent from their domain.

Just using these three protocols for your email domain will dramatically improve your deliverability and ensure that your pitches don’t automatically get flagged as spam. 

2. Do Not Purchase Email Lists

The first reason is that email lists are often outdated, meaning that the email addresses on the list may no longer be active. 

The second reason is that email lists may contain a lot of invalid email addresses, which can lead to a lot of bounces and decreased deliverability. The third reason is that email lists may be illegally obtained, which can lead to legal trouble.

This doesn’t mean that you can’t use your own email lists, however. If you do keep an email list of your own, you should regularly clean it up. 

There are a few ways to clean your email list for email outreach. One way is to use an email verification tool to check for invalid email addresses.

 Another way is to remove email addresses that have bounced or that have been unsubscribed from your list. You can also remove email addresses that are not associated with a valid domain name.

3. Include A Professional Email Signature

When you are emailing a company, it can be helpful to have their physical address included in your email signature. This way, if the recipient wants to reach out to the company in person, they will have the information they need.

 Additionally, if the company is looking for new customers, they may be more likely to reach out to businesses that have a physical address listed in their email signature.

This much is obvious, really. But did you know that an email signature with a physical address is actually a legal requirement by the FTC? In addition to a physical address, your email should also always include an option to opt-out or unsubscribe from further communications.

4. Avoid Images And Attachments In Cold Emails

Images and attachments can be blocked by email providers, which can prevent your email from being delivered or seen. Instead, try to embed content in email. Additionally, many people disable image loading in their email client to save on data usage or to protect their privacy, which can also prevent them from seeing your email.

A lot of scam emails send attachments or pictures to people out of the blue, so if your initial email to a person includes one of these things, it’s very likely to go directly into the spam folder.

Now, there’s nothing wrong with using attachments or images after a person has already replied to you and they expect it.

5. Avoid Spam Words

Spam words are words that are often associated with spam emails, such as “free,” “money,” “discount,” and “sale”. Email subjects, such as “get your best dedicated server”, “flat 20% discount on all shirts”, or “flash sale – hurry up”, are bound to land your emails in the spam folder. 

However, these are just a few of the most obvious spam word examples. Nowadays, spam filters have a huge dictionary with hundreds, if not thousands, of words and phrases. 

It is impossible to keep all of them in mind when composing your cold emails. Some words that don’t necessarily sound spammy to you might actually trigger spam filters, causing your pitch to never even be seen by your recipient.

One thing you can do before hitting “send” is run your email copy through a spam checker. There’s plenty of these available on the Internet, and it only takes a few seconds to do it, so there’s really no reason for you to ignore this step, especially if your deliverability is on the line.

The same goes for general grammar and spelling mistakes: having these within your email copy makes you look unprofessional, and can even trigger spam filters on top of that.

6. Warm Up Your Emails

An email warmup solution is a tool or service that helps you increase the chances that your email marketing messages will be delivered to the inboxes of your subscribers. 

It does this by gradually increasing the number of messages that are sent to each subscriber’s inbox over a period of time. This allows the email service providers (ESPs) to get to know your sending patterns and determine that your messages are not spam.

Some email warmup solutions, such as Lemwarm work in a simple but genius way: they connect you to a system of their users, and send emails to them on your behalf. On the recipient’s end, the tool automatically replies to your email. 

If your email lands in their spam folder, it also automatically marks it as not spam. This process increases your overall email engagement rates and improves your sender reputation.

Don’t Spam, Build Relationships!

When doing mass cold outreach, it’s important to remember that on the receiving end, there is a human being, just like you. So, respect their time, and communicate in a way that will leave them with a positive impression of you and your company.

The post Email Bounce Rates: 6 Strategies To Improve Your Deliverability appeared first on noupe.