Introduction

Coupon plugins help you promote sales and reduce bounce rates. We nit-picked 6 of the best WordPress Coupon plugins for your online store.

The WordPress plugin directory houses thousands of discount plugins. Searching for a plugin against so many choices is taxing. 

Things to Look for in a Coupon Plugin 

How do you narrow down your search for the right coupon code plugin? 

Here’s a rule of thumb: Check the boxes below before choosing any plugin on WordPress

  • Site Compatibility and Installation 
  • Near Future Requirements 
  • Support and Updates & Security 
  • User Reviews 

This list discusses sustainable coupon solutions. We’ve included both free and premium plugins that are entirely mobile responsive. 

Expert Recommended WordPress Coupon Plugins

Discount Rules for Woocommerce by Flycart

Set up a wide range of promotion campaigns using coupons. Here’s a powerful tool with a simple, straightforward interface. Discount Rules for WooCommerce is an effective, fool-proof discount strategy plugin. You can create discount campaigns based on cart value, product categories, attributes, customers, and user roles. 

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Discount Features 

  • Dynamic Pricing 
  • Bulk Discount
  • Percentage Discounts
  • Store-Wide Discount
  • BOGO Deals 
  • Combo
  • Shareable Coupons 
  • Cart Condition Discounts 
  • User-Specific Discounts 
  • Product-Specific Discounts 
  • Quantity Based Discounts
  • Conditional / Dependent Product Discount
  • Time Sensitive Discounts
  • Multiple Discount Rules Per Purchase
  • Product Exclusion from Discounts 
  • Discounts Based on Purchase History
  • Free Shipping 

Discount Rules for Woocommerce offers readymade, smart and customizable coupon styles. It creates discount rules in three simple steps with a wizard-like interface—display discounts on the product page, cart, checkout, or email notifications. 

Far ahead of the standard coupon functionality, this is a well-investigated plugin. Discount Rules for WooCommerce has over 90,000+ active installations. It offers above and beyond support services, all while being beginner-friendly.

What Users Say:

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Retainful

Create coupons to win back sales. Retainful exclusively targets customers who bail out at the last minute of checkout. A brow-raising number of customers exit the purchase funnel too early, as 70% of carts are abandoned before checkout. And every time this happens, Retainful generates personalized coupons, which are delivered through automated emails, inviting customers to make the next move. 

Primarily a WordPress abandoned cart recovery plugin, Retainful is adept at managing dynamic coupons. 

Discount Features

  • Abandoned Cart Recovery Coupons 

Connects and converts customers who revoked commitment and abandoned their carts. 

  • Next Order Coupon

Sends coupons to encourage customers to place future orders

Offer Fixed Amount Discount, Percentage Discount, or Free Shipping Discount Via Next Order Coupons. 

Other Features

  • Email Automation
  • Thank You & Win-Back Emails
  • Referrals
  • Exit Intent Pop-Ups

Along with cart recovery, Retainful maintains an Order loop with ‘Next Order Coupon.’ You can influence customer decisions with Retainful. You can set an expiry period and a minimum purchase value for coupon eligibility. 

What Users Say:

Pricing

OptinMonster 

OptinMonster is a powerful conversion plugin, and it monetizes traffic pretty consistently. OptinMonster uses coupons and offers to do most of the heavy lifting, and it’s a plugin designed to reduce friction between the user and the discount. OptinMonster can create interactive layouts and gamified wheels to unlock offers. 

Features:

  • Pre-built templates and forms
  • Auto-apply coupon codes 
  • Automated Spin-to-Win Coupon Wheel 
  • Drag and drop builder 

Exit-intent popups 

Behavior automation technology makes OptinMonster one of the Best WordPress Coupon Code Plugins out there. It follows best practices for discount-based conversions and shows the right offers at the right time to the right people. 

What OptinMonster users say:

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Pricing

Smart Coupons 

Smart Coupons take an all-in-one approach to discount marketing. It is a complete coupon plugin. You can easily design and manage WooCommerce coupons with customer purchase history. It can create bulk discounts with click-to-apply/auto-apply coupon codes during checkout. For flash sales and seasonal sales, it displays coupon banners. 

Discount Features:

  • Fixed Amount & Percentage Coupons
  • BOGO
  • Giveaways
  • Gift Vouchers 
  • Free Shipping 
  • Subscription / Recurring Coupons
  • New User / First Order Coupons
  • Custom Coupon Message

Store Credits for Customer Retention

Smart coupons assign credit to your customer to encourage repeat purchases, and credits are used until exhaustion or expiry of validity. Customers can purchase credit and gift it to others with a personalized message, and this feature increases WOM buzz. Smart Coupons help retain customers. 

What Smart Coupon Users Say:

Pricing

Ninja Popups 

Popups are agreeably intrusive. As a coupon delivery system, they’re popular and effective. Ninja Popups – WordPress is a plugin that uses coupon popups for conversion. 

With 65+ premade templates to choose from, Drag & Drop visual editor and fully customizable templates. Creating and activating a popup from scratch takes significantly less time. 

Features:

  • Event-triggered popups 
  • Action-triggered popups 
  • Exit Intent Popups
  • Scroll Percentage Popup
  • Page-Level Targeting 

Ninja Popups integrates with WooCommerce and all major email marketing and social media platforms. You can find out which variations of coupon pop-ups, floating bars, and sliders perform the best through its A/B testing feature. 

What Users Say:

Pricing

Coupon Creator 

You can display single coupons or a loop of coupons with alignment options through Coupon Blocks. Being a highly competent coupon plugin, WordPress Coupon Creator offers leveled-up features like Coupon Blocks and action-based coupons and presents a clutter-free approach to managing coupons. 

Features

  • Block Editor support for coupon loop shortcode 
  • Easy Coupon Editor 
  • Dynamic Code Feature
  • Recurring Expiration
  • Visual Editor to match the style
  • Custom Affiliate links 

Even without all the frills, this plugin is popular amongst users. Rightly so, as it makes availing of coupons less of a task for the user. 

What Users Say:

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Conclusion

Coupons exert soft power over customers. Customers love a good offer! When discounts and coupons present a dialogue, customers begin to take the relationship a little bit more seriously. When you roll the clock forward, existing customers should not wait for coupons to make a purchase. 

A sophisticated coupon plugin reproduces the same results each time. It is essential to maintain a healthy customer relationship. If you want to boost your eCommerce store’s customer engagement rate, pick the right coupon code plugin that helps you with conversion. It has to help earn long-term customers who move through the shopping funnel more often.

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