Design

Designing an Effective and Sustainable Website with Limited Resources

Whether you sell buttons or beef, you need a website to achieve your business goals, especially when you consider the profit it can bring. The average eCommerce site earns just over $63,000 per month and a successful business blog can significantly improve your brand awareness. 

However, running an effective and sustainable website can be tricky. If you’re new to digital content, phrases like “bounce rate” and “click-through rate” (CTR) may make you feel like giving up on creating a site altogether. 

Fortunately, creating and maintaining a website is easier than ever before. Free website builders can help you put together a great site even if you can’t afford a full-time web developer. 

Why Get a Website? 

Creating and maintaining a website may require a lot of work. However, the effort may be worth it if you want to grow your business and reach new customers and many businesses already see this value. 51% of small businesses say that they’ve increased their interactions with customers thanks to their website and a further 36% say they complete all their business online. 

If you do build a website, you have to ensure that it is functional and meets consumers’ expectations. Consumers today spend an average of 2 minutes on each site they visit and need only half a second to form an opinion of a site. 

The cut-throat nature of online consumers means that you have to have an effective, user-friendly website design from day one. 

Website Design for Beginners 

Although website design is intimidating for the uninitiated, you don’t need to learn a coding language or become fluent in HTML to start building an effective website that you and your consumers love. Even a beginner can create a website in under a week. 

Start by defining your branding. Choose a color scheme and draft up a few logos that suit your business. Try to choose complementary colors that will be easy on the user’s eyes. 

Next, put together a sitemap that will act as a navigational guide for your business. What kind of pages do you want to create? How will they be connected? Include links in your site map, and try to structure the hierarchy of your site before you create any digital content. 

At this point, you’ll want to choose a web development site that suits your current business goals. Currently, the most popular website builders include: 

  • WordPress;
  • Wix;
  • Square Space;
  • Weebly;
  • Shopify.

Research the options available to you and choose a site that aligns with your business goals. Consider what you want to use your site for, as some builders are better for blogging and marketing while others are more suited to eCommerce sales. 

Familiarize yourself with the website builder you’ve chosen and build a few pages before you go live. Once the site has been up for a while, start setting KPIs that correspond with your overall business goals. Setting KPIs can help you spot ineffective areas of your site and improve your web presence. Consider a few common SEO KPIs like

  • Bounce Rate;
  • Conversion Rate;
  • Organic Visibility;
  • Keyword Rankings.

You should also aim to create a sustainable site that is both good for the world and your business. This will boost trust in your brand and ensure that you create evergreen content with a great user experience (UX). 

Sustainable Design

Consumers care about sustainability and climate change. They’ll flock to businesses that take their commitment to the environment seriously and will boycott businesses that do more harm than good — even those that don’t integrate sustainability into their website design. Currently, the average site produces 1.76g of carbon per visit. The more complex a site is, the more energy it requires to load. 

If you run an eCommerce site or blog, you can use your website to improve the sustainability of your small business by embracing green UX

Green UX is a principle of website design that pushes website engineers to create more sustainable digital content. Start by decluttering your website and reducing the amount of video content that you use per page. 


You can further reduce the carbon footprint of your site by running each page through a carbon calculator and assessing and identifying your most energy-intensive content. It may not be possible to eliminate all energy-intensive content, but you should still strive to minimize the energy required to load each page. 

It’s worth bearing in mind that digital businesses are inherently greener than brick-and-mortar businesses. Digital businesses can track and improve their sustainability by utilizing AI-driven ESG and IMM programs. Digital businesses can also use AI to quickly assess the impact of their business operations and spot areas for improvement. 

Evergreen Content 

Evergreen content can improve the longevity of your website and reduce the amount of maintenance you need to complete. Evergreen content is digital content that shouldn’t become irrelevant or dated within the next 5 years. 

Common examples of evergreen content include some “how-to” blog posts and consumer testimonials. Get more out of these pages by connecting them with landing pages. This will ensure that folks who land on “evergreen” posts can still access your most relevant pages today. 

Cyber Security

Cyber security is important for you and your consumers. If your website is compromised, a data breach may land you hefty fines and lost business. 

Most website builders come with cybersecurity built in. This means you don’t have to worry too much about the nuts and bolts of building a great cybersecurity program. However, you still need to do your part to ensure that malicious actors don’t gain access to your site and the confidential information you store. 

Start by ensuring that all your sensitive documents are password secured. Password-protecting PDFs is a great way to deter malicious actors, as the extra layer of protection is usually enough to put hackers and phishers off. 

You should also require two-factor authentication for all pages that require a sign-in. For example, if you offer a subscription service, make sure that users have to log in before they can access their personal data or make purchases. Two-factor authentication stops hackers from gaining easy access to accounts with compromised passwords and can reassure paranoid users. 

You can also use additional security plug-ins to further protect your site. Website builders like WordPress and SquareSpace have security plug-ins as part of their service. Utilizing them effectively can protect your site and ensure that your user’s data remains secure. 

Conclusion

Designing an effective website is easier than ever before. You can use free website builders to create the framework of your site. Ensure that your site is sustainable by minimizing the amount of energy-intensive content you use. Cut down on things like GIFS and videos and opt for more evergreen content with easy-to-read text and optimized images.

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Experts’ Advice on eCommerce Website Design

E-commerce came along with the advent of the internet as marketers soon found the secrets of marketing using digital adoption platforms. The E-commerce industry never looked back and is bestowing companies with huge profit growths that use e-commerce websites for their business.

It also means that competition is tougher than ever. If you run an e-commerce website or are thinking about starting one, you should know the ingredients of a successful online presence.

One of the most important ingredients in the recipe for e-commerce success is website design.

Do you know that 78% of customers want e-commerce stores to add more pictures to their product pages? 

Shoppers prefer user-friendly and attractive websites with neat and detailed product pages along with clear images of the products. 

We researched what web design experts recommend for e-commerce websites and created this piece. Without further ado, let’s start learning e-commerce web design together.

Expert Tips to Design A Successful E-commerce Website?

1- Use the Magic of Simplicity

Designers often love to include numerous engaging features or visual aspects to a website. But these may overwhelm the visitors and repel them.

Simplicity is the key to any website design, especially for e-commerce. Put yourself in your customers’ shoes and think about how you would like your website to look and feel.

As everybody is busy these days, you want to reach your desired product ideally in one or two clicks. Too many buttons, menus, and content on the homepage might feel mind-boggling to you.

Similarly, you would love to have a proper navigation menu on the website from which you are shopping to ensure seamless navigation. And surely, you would hate annoying pop-ups appearing on your face now and then.

Though your marketing team may tell you these pop-ups are necessary, it’s your duty to keep your site’s design clutter-free and viewer-oriented. Neglect of this can result in abandoned carts and loss of revenue.

Aspects of Neat Web Design

  • Readable and unpretentious fonts
  • Scimmable content
  • Use of complementing colors
  • Easily visible navigation elements
  • Seamless navigation of product categories

2- Let Pictures Convert Visitors

Any website design is incomplete without a color palette and images. But only a few web designers know how to leverage them to impress visitors and turn them into customers.

We are going to teach you how to do that. Firstly, adorn your site with top-quality large pictures of products to let them do the job of the sales guys.

They say a picture is worth a thousand words, and you will notice it’s true in web design too. Need proof? Images boost conversions by up to 40%.

A 360 product view allows shoppers to move the product around using their mouse. Shoot your products’ images with a white backdrop to increase clarity or use a remove background API to easily and quickly remove image backgrounds from photos in just one click. Include products clicked from various angles with closeups to help the visitor get a near-physical experience. 

3- Choose The Color Scheme Wisely

Customers can’t touch, feel or view the product online like they can in physical stores. Thus, you should try to make up for that live experience using color psychology.

Believe it or not, colors can increase your conversion rate. For example, your CTA button’s color should be high-contrast with other colors on the page.

A case study conducted by Dmix showed that a red-colored CTA button can boost click-through rates by as much as 34%.

Pick colors that are in line with the taste of your target audience. People in some countries believe blue invokes trust, while some think red indicates passion, danger, and energy. 

Sit with your team and set your brand’s tone if you don’t already. The colors in your website design should represent your brand tone which can be serious, eccentric, or playful. 

Also, you should align your site’s color palette with your brand value. If you sell high-end items, you might want to use gleamy golden or shiny black colors to indicate luxury. 

You may use hues to offer futuristic or classic vibes to convey your brand voice. These points may seem minor, but they can make a huge difference in inspiring consumers to take action. 

4- Optimize E-commerce Website Design for Mobile

Most people nowadays use the internet on their smartphones, so a website that functions disastrously on mobile devices can take a toll on your sales.

Generation Z and millennials, especially, shop using their mobile devices and want lightning bolt speed of websites. Not convinced? A study suggests that a website loses 25% of visitors within 4 seconds of load time.

Many people browse the internet exclusively on their mobile devices as they don’t own laptops or computers. If you want to retain your target customers among those people, ensure your site is mobile-responsive.

Your website should fit all sizes of mobile screens instantly, and pictures should look as clean as they do on desktops. Check if the buttons and menus are working fine, and as effortlessly as they do on laptops, especially on the checkout page.

How do we achieve this responsiveness? Say no to maximal web design and add each element thoughtfully. Images should be in file formats that contain as fewer data as possible.

We recommend using JPG format and avoiding enormous PNG files as they increase loading time. 

4- Design The Checkout Page for Simplicity and Smoothness

Have you ever visited an e-commerce website where you reached the checkout page to buy something and found a long data form?

How did you feel at that time? You might feel agitated as nobody has time to fill numerous information fields when they ditch physical shopping only to save time and retain their peace of mind.

It is how your customers will feel if you don’t optimize your checkout page’s design. If you are anything like us, you might not want to create an account when you try to purchase a product from a platform for the first time.

Many potential customers abandon their carts if they can’t checkout as a guest, and the business loses a first-time potential customer. Ask your designers to add as few information fields as possible to the checkout form and clearly label them.

Also, the design should include a product preview with a description in the cart, so buyers can recheck what is in their cart.

Mention the shipping options, their fees, delivery, or other charges above the fold to build trust. Also, keep the link to your return and refund policy at the top so that shoppers know if and when they can return an item, whether they get a refund, and in what conditions.

Bottom Line

You see that designing your e-commerce site to win is not at all difficult. You only need to apply a few simple tips to outperform your competitors.

Keep in mind that you still need to keep testing multiple variants of designs and improving according to customer feedback. You must monitor your website with software testing metrics to keep improving it. Your e-commerce store should look tidy and simple yet alluring to catch visitors’ attention. Functionality is the most essential aspect of e-commerce websites, and design plays a big role here.

A well-thought-out design can incite emotions in the viewers and compel them to hit the buy button. Intelligent web design can elevate user experience, increasing sales and conversions.

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Website Elements That Will Engage and Convert

In this article, we suggest 10 simple and different elements that you should incorporate into your website. Each of these elements has been proven to be user magnets, with enough engagement power to convert first-time visitors to lifetime users—or the next best thing.

Detailed Contact Information

In a time when virtual structures are crashing up and down, trust is a coin that the average internet user is unwilling to use. Therefore, if you can get first-time users to trust that you are who you claim you are, you would have increased the odds of converting them by a large margin.

One of the easiest ways to achieve this user trust is to include detailed contact information on your website. This is not the ‘90s, so very few web users are interested in going down the rabbit hole in search of ordinary contact information. So, don’t go using rainbow colors on your website to cover the fact that you did not include a simple address or phone number that users can reach you with.

You have multiple contact information options to choose from. These include your email address, phone number, fax, links to your social media account or channel, business location, or even an interactive map. The more of these contact information options that you include on your website, the more legit your website appears to users.

So, place this information on a different page that users can access via your website’s navigation menu. If this is inconvenient, place your contact information at the bottom of the home (welcome) page.

Detailed Information on Your Merchandise

Your core products and/or services is another area that users want to have detailed information on. Many website owners go through a lot of stress including interactive elements but fail to list what they are selling. This is one of the biggest turnoffs for the kind of users that will commit to products and services for a long time.

This is the deal with providing detailed information on your core products and/or services: the internet is a multiverse with copies of everything everywhere. Therefore, web users looking to find anything want it to be specified without their having to ask a thousand questions or scroll through images of smiling people that don’t really say anything.

So, if you are looking to engage first-time visitors to your website and convert them to long-time users, show them what you are offering. Put up a virtual glass case on your Home page that effectively says, “Welcome. We are so-and-so. We sell such-and-such.”

The most popular way to include information on core products and services is to have a Products/Services page. This way, users can easily find your products and services and ask you for clarification or just straight up click the Buy Now option.

Bonus point: Although you can include information on your core products and services on your About Us page, you should not. Users know that such pages are stuffed with exaggerations, so you risk them polishing genuine information about your products and services.

Pricing Page

Specific information on pricing is another area that many website owners have a hard time including on their websites. As a result, first-time users quickly lose interest after reading that products and services are ‘cheap,’ ‘affordable,’ and other vague terms you here dishonest sales people use all the time.

If you want to quickly engage a first-time user, you have to give them as much detailed information as you can without overwhelming them. This includes information about how you price your products and services.

Using terms like ‘cheap’ and ‘affordable’ to describe your products and services without including the real figures on your website is off-putting. Internet users cannot set websites on fire, or they would have done so for the thousands of websites that use this stupid trick in an attempt to get new users. But it rarely works, if at all.

So, to avoid coming off as a dishonest or stupid web owner, make sure to include your pricing plan on your website as clearly as possible. The best way you can include this inclusion for user convenience and satisfaction is to create a separate page for it. This way, the user only needs to scroll to the top of your Home page or click the Menu to get pointers to your pricing plan.

Customer Reviews and Testimonials

We noted earlier that user trust is a coin that you don’t find lying around. No, you earn it. The easiest and most convenient way to find out about the value of a product is to ask someone who has used it before. This is what customer reviews and client testimonials are for.

Imagine that your website offers a product that auto-detects and fixes SSL errors and similar browser issues.  You are not likely to be the only person with this kind of information. So, what can make you stand out and get users to check out your website first before looking elsewhere? User comments. Customer reviews and testimonials work the same way.

Users tend to trust websites where they can read customer reviews about your products and services. This is another reason users prefer brand application stores (like Google Play and Apple Store) to third-party options, even if the latter is cheaper. To include customer reviews is to tell first-time visitors to your website that you are confident in what you are selling.

Of course, it is important that the majority of those reviews are positive and a few are negative. It is even more important that the negative reviews have been dealt with, such as a response from your support team that the noted problems have been fixed.

Testimonials on websites are efficient tools for converting users. A typical user scrolls down a Products/Services web page to find testimonials or, at least, customer reviews. So, make sure to ask for testimonials from your clients on how your products and services helped them and in what way exactly. Then you can include this information on a page of its own or in your Products/Services page.

FAQs Page

How many times have you had questions about something you saw on a website and were excited to find that there is a FAQs (Frequently Asked Questions) page and your question has been answered? This is the narrative all users share. That excitement is the kind that can trigger user conversion, so you need to make it happen with your website.

One understandable reason many web owners and managers don’t include a FAQs page on their website is that it requires a bit of work. First, you might need to use advanced tools to find out what questions users are asking about your products/services. Second, you would need to find a way to answer these questions directly and concisely.

However, spending time and money to build a useful FAQ page is worth it. Apart from using it to answer general user questions, it could also be indexed on search engines as the most suitable response to user inquiries.

So, including a FAQs page on your website is an all-around win situation for you. It can get more users to visit your website and visitors to trust you and consequently subscribe to your products/services.

Live Chats

Providing a virtual bridge for first-time visitors to your website to reach you is another reliable way through which you can engage and convert them. You may be able to nudge these users towards trusting you by including detailed contact information. However, you can significantly bump up your chances of converting them by including a Live Chat option.

The Live Chat is what it says it is: a method through which users can immediately contact and get responses from website support teams. When a user sees that you included this feature on your website, they grow confident in their decision to patronize you. This is because they know that they can easily reach you to lodge complaints if they need to.

Thus, including a Live Chat feature on your website is one of the best ways to make your website interactive, engaging, and likely to convert first-time visitors looking to get the products and services that you are offering.

Blog

Blogs are easily the most common web pages that internet users love to visit. This is because the typical blog is a hub of relevant information. Therefore, a user looking to hire a content manager (your area of expertise, for example), might want more assurance than customer reviews and client testimonials can offer. This is where adding an informative blog to your website saves the day.

A good blog is a reliable source of information for everything, especially stuff related to what you are offering online. First, it tells first-time visitors to your website that you are an expert in your industry. Second, it tells them that you care enough to provide such important information for free. And these reasons are enough to convert users.

Incorporating a blog into your website also helps you get ranked on search engines for targeted keywords. This makes it easier for you to attract traffic to your website, thereby lending you more authority in your industry. This authority is another selling point for converting users, and it can help you convert as many users that come looking to read something interesting on your blog as possible.

Navigation Menu

Navigation menus are as important on websites as they are everywhere else. They make it easier for web users to follow the content on your web pages without having to deal with a virtual labyrinth. And which web user is opposed to easing or convenience?

So, if you are committed to designing your website in a way that engages and converts users, you have to make it easy to navigate.

Rather than throw everything onto one page, create different pages: for information on products and services, pricing plans, customer reviews and testimonials, and more. And lock up all these pages under a Menu option. So, first-time visitors will very easily navigate your website and find more reasons to subscribe to your offerings.

Mobile-Friendly Formatting

Another important consideration you have to make on your website to engage and convert first-time visitors is text formatting. Smart users are put off by websites that feature scrawny-looking texts and copies with multiple fonts haphazardly strewn about. And smart users tend to commit to online products and services longer than others, so these are the users you should target.

Therefore, make sure to clean up your website and use uniform text formatting. It does not have to be flashy, only clean and regular enough that it makes it easy for users to follow the content. Also, the fewer font styles you use on your website, the better for your user conversion aspirations.

Website Conversion Funnel (CTA)

The point of suggesting these website elements is to have your website engage and convert users easily. But the effectiveness of including these elements in your website will drop critically if you don’t tell your users to ‘Click here for more information’ or ‘Subscribe for our newsletters’ or ‘Subscribe to this service by clicking here.’

This is the point of a conversion funnel or CTA (call to action). It shows your users what you need them to do and completes the conversion process. So, make allowances for this feature on your website to make it easier for users to do whatever it is you need them to.

Conclusion

Going through the effort of building a website to advertise to and interact with your target audience is only beneficial if you manage to engage and convert users that visit your website. There is no big secret to how to achieve this user engagement and conversion apart from the tips in this article about what elements to incorporate into your website.

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5 Smart Tips to Design Custom Products and Get Ahead of your Competition

Custom-designed products are definitely a rising trend, and for an eCommerce business owner like you, coping with the latest trends and coming up with ideas to sell products is the best approach to success. Our world is largely concerned with social media, and what new gossips are in the flow; who won what, who did what, what’s the new fashion, or how to remain up-to-date with the latest news are the things to be aware of. 

A large part of the world’s population uses social media, and that’s why it’s smart to promote yourself and stay engaged with the latest trends. Everyone loves customized products, and there are several sellers who are already familiar with that, but how you can get ahead of them is the question that we’re about to answer now.

Why Sell Custom Products?

Yes, there are other ideas to follow, but what’s so special about selling custom products? If you wish to stand out in the e-commerce market as a small or medium-scale business, then customization is the way to do it. 

49% of Americans are interested in purchasing custom products; furthermore, 51% of them prefer buying customized clothing online. People prefer customization for many reasons, including the demonstration of their creative choices, to display their interests and knowledge of trends, or the will to be unique among a large crowd. 

Conclusively, there’s a huge number of people who will be your valuable customers. This percentage is increasing with every passing year, so you can say customization is the future. 

What is The Best Business Model For Custom Product Creation?

Although this is a vast category, not every business model for custom product creation is worth the effort. But, if you wish to stick to just one model, it should be POD – Print on Demand. Here are some statistics and facts:

  • Print on demand model grew by 12% over a couple of years.
  • Globally, the POD market size was around $4.91 billion as of 2021, but it increased to $6.17 billion in 2022.
  • With POD, there’s no need to pay for the product’s cost until you sell it. This helps you save time and effort as you don’t need to build an inventory. 
  • It involves minimum to no investment, so it’s very low risk. 

Following these considerations, it’s clear that print-on-demand is a valuable asset to your company. But this model demands creativity, and in order to increase your imaginative powers, you need to be familiar with the industry.

Tips on How to Design and Sell Personalized Products With POD

Just by following some steps, you can be an expert at designing and selling personalized products with POD. We will share some tips on how to best start out in the POD industry and design spectacular custom products that sell. 

1. Create Your Custom Design Files

There are several approaches to creating stellar designs:

  • Design them yourself using digital designing software (such as Canva or Adobe Photoshop)
  • Hire a professional designer or a design agency
  • Use pre-made designs if your POD provider offers them

Tip: make sure to research graphic design tips for POD so that you can create the most fitting designs, or instruct your designer appropriately. Don’t be afraid to experiment and research what others in the industry are doing. 

2. Find a POD Provider

Designing is not where the fun stops. You will also need a POD provider who can convert your ideas into reality. A POD provider allows you to print your custom designs on your chosen products. You can find POD providers easily on the internet. 

But, a few of the most renowned and popular POD providers include

  1. Printify
  2. CustomCat
  3. Teelaunch
  4. Printful
  5. Custom Ink

Tip: make sure to carefully browse each POD provider’s catalog to see what items they offer and where they are printed. For example, if you would like to sell custom tie-dye shirts, you should make sure there is a large enough variety to cover all of your customer segments. 

3. Create Your Product Mockups

To get an idea of what your products will look like, as well as to attract customers, you have to present a product mockup image. 

POD services will offer design tools with which you can easily apply your designs to their products digitally and thus generate the said mockups. 

With POD, products are printed based on your mockups once an order is made, and then it is shipped directly to the customer, so you should ensure the mockups match the final product. To achieve this, you must closely follow your POD partner’s t-shirt design guide and requirements.

Tip: to see what your customers will be getting and be 100% sure it is what you expect, it is wise to order samples of the products you create. 

4. Pick What Platform to Sell On

Now that you have created your products, let’s decide which platform you should start selling on. There are multiple eCommerce platforms where you can register your online shop and start selling. However, some platforms may be better for you than others. This depends on your targeted region and the types of products you wish to sell.

For example, if you target South Asia, you should start selling on AliExpress or eBay since a majority of your customers use these two platforms. On the other hand, if you choose to target America, then Shopify, Walmart, or Etsy would be a great fit for you.

Similarly, some products are more popularly sold on certain platforms. For example, Etsy is great for selling artsy and craft-related products, such as stickers or notebooks. Meanwhile, Shopify would suit you best if you wish to expand as a standalone clothing brand and open a boutique for selling custom apparel. 

Amazon can be a good fit as well if you’re selling products in bulk. Leveraging the Amazon brand name is a good way to appear more legitimate to potential customers. The Amazon platform is quite competitive, but you can set up a landing page funnel to skip the competition and market your products directly to customers, rather than relying on people finding you on Amazon.

Tip: if you are just starting out with POD and e-commerce, then Etsy is the best platform, to begin with, as it is a marketplace that comes with an existing audience of shoppers. It is also quite wallet-friendly.  

5. List Your Products and Start Selling

Finally, you need to list your products in your store and be ready to receive orders. The best way to attract customers is by customizing your storefront and listing products with the most attractive mockup images. 

Most POD platforms will have you covered, and you’ll be able to easily publish the products you created with them to your sales channel, transferring all the product images, descriptions, titles, pricing, and other information. 

Tip: if you truly want to stand out from other POD sellers, instead of the ready-made mockups, create your own. You can use unique mockup services and create them online, or better yet – do a photo shoot with your product samples, displaying them exactly as you’d like to see them. 

Other Custom Product Creation Options

Apart from POD and custom apparel and accessories, there are some other products you can customize. You could try offering digital services such as website or logo design. 

You can be creative and produce products that are in the shape of how your customer likes them. For example, a mug can be either curved or straight with a spoon holder attached to it. So, various shapes and designs of a product itself count as a customized product. 

Here’s an interesting story for inspiration. Coca-Cola once ran an advertisement featuring “share your coke with (a random name).” The idea was to purchase a bottle of coke with your name on it or maybe a friend’s name with whom you would like to share it. This carried out trends on social media platforms, and Coca-Cola successfully managed to sell many more products in a short time. 

Create Products Yourself

Creating products yourself is a good idea if you’re offering digital services, as mentioned above. You can offer animations, videos, sketches, or design logo templates. 

Other than that, if you’re a crafty person, certain handmade items can be made as per customer requirements, such as photo frames, jewelry boxes, or even handmade shoes. All you need is a way to communicate with your customer, get their unique design requests, and negotiate other details. 

Pros: full creative freedom.

Cons: making things yourself can be extremely resource and time-consuming.

Hire a Manufacturer

You can hire a manufacturer who specializes in shaping products and producing them as per certain requirements, such as cups, glasses, jewelry items, or clothing. A manufacturer who has multiple products can offer you a long-term collaboration, saving you time and money. 

Pros: the tools and experience of the manufacturer can help you create products you wouldn’t be able to make otherwise.

Cons: manufacturing products the old-fashioned way means you will need a space for your inventory, which nowadays can be extremely costly. 

Final Thoughts

Though custom product creation is a fantastic way to win customers, it’s always up to your careful planning to check which model suits you best, which region you need to target and what your specific audience prefers. 

E-commerce business is not always easy. The markets are flooded with sellers, and not everyone can start selling just by opening up a store. Still, with thorough planning, finding your niche, product creation, using the right keywords, customizing your store, and offering the best customer service, you can stand out among your competitors. 

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The Top 10 Trends in Employee Management

According to Britannica, the past few decades had more development than the whole of previously recorded history, and as we speak, the world keeps evolving faster than ever. 

In the last three years alone, the entire globe was stuck in lockdown, and remote work immediately became the norm, with over 85% of companies introducing a flexible workspace policy. 

Now, AI is making a huge plunge, threatening to eliminate 375 million U.S. jobs by 2030, which equates to 46% of the current workforce or more. 

Everything is changing, and employee management is no exception. If you want to catch up with the trends, then you need to be up-to-date with the latest news. To help you out, here are the top ten employee management trends you probably don’t know. 

Using HR Software To Track Absences 

An absence-tracking system is a computerized tool designed to help employers monitor employee attendance and absences. It is a rising trend in the workplace due to its ability to streamline business processes, reduce costs associated with unplanned absences, and improve employee relations by providing managers with accurate records of leave requests and approvals.

There are numerous methods for tracking employee absences, such as electronic time clocks, paper logs, spreadsheets, calendars, or other scheduling software programs. Here are the five most popular ways:

1. Electronic time clocks: This system automatically records when an employee punches in or out and can be used in-person or remotely. They are cost-effective and provide digital proof that employees were in the office at a particular time.

2. Paper logs: This traditional method of recording employee absences are still widely used today. When employees arrive or leave, paper logs are typically filled out and signed, providing managers with a paper trail of absences for easy reference.

3. Spreadsheets: Spreadsheets offer an easy way to log daily attendance, calculate sick days and other leave types, and track overtime hours. You can find free absence-tracking Excel templates online to help you get started quickly and easily.

4. Calendars: Online calendars are becoming increasingly popular as they allow users to view everyone’s availability at once, making it easier to plan meetings, assign tasks and check in on team progress. Most online calendar tools also offer the ability to set up alerts for important events and deadlines.

5. Software: This system allows users to create and manage employee schedules quickly, assign shifts and holidays, track absences, calculate overtime pay, and more. It is often used with time-tracking systems to ensure accurate payroll calculations.

Automation of Administrative Tasks 

According to a research report by MIT Sloan Management, 87% of global organizations believe that automation through AI technology will give a competitive advantage. So if you’re not utilizing AI right now, you can be sure that you’re eating the dust of your competitors. 

This is especially significant for managers juggling tedious and repetitive tasks like data entry or writing reports. By automating these tasks, you’ll have more time to focus on jobs that genuinely matter, like working on new ideas or connecting with customers.

Here’s how you can automate your administrative tasks

Step 1: First, look at the responsibilities of your role and consider what activities you can feasibly automate. Some examples include email follow-ups, document management, data entry, scheduling meetings, and customer support.

Step 2: Choose the right automation tool for your needs. There are various types of automation tools available on the market today. Consider the tasks you identified in Step 1 to determine which tool is best to achieve them efficiently and cost-effectively.

Step 3: Create a workflow diagram that outlines how each task will run from start to finish using automated systems and software. Using this diagram as a roadmap will help ensure that all steps are completed without snags.

Step 4: Put your automation system into action! Once you’ve tested the workflow, it’s time to reap the time-saving benefits of automation.

Leveraging Technology to Enhance Collaboration among Virtual Teams 

According to Gallup, connecting employees through collaboration tools can increase performance by up to 37% and talent retention by 36%. Yet despite these desirable perks, only 2 out of 10 remote workers feel connected with their co-workers. 

If you’re managing a virtual team, they most likely share the same experience and encounter collaboration issues like…

1. Miscommunication: Virtual teams often rely heavily on emailing, texting, and video conferencing, where simple details like the tone of voice or nonverbal cues can easily get lost in the mix. 

2. Difficulty with collaboration: Sharing projects with time zone differences, technology issues (like video lagging or weak internet connection), and home-life distractions can be challenging too.

3. Lack of trust: It’s more difficult to establish trustworthiness due to the lack of accountability in a remote workspace. The entire workflow depends on everyone’s initiative, so it’s more on individual integrity than teamwork. 

So how do you remedy these issues? It’s simple; you pick the right collaboration tools for your team because it’s the foundation of your company’s communication.

Productivity is the norm with the right platform. 

So how do you make the right choice? 

1. Determine your team’s needs: Before selecting a collaboration platform for your virtual team, it is vital to assess your team’s specific needs first. What type of communication will improve productivity and efficiency? Will the platform need features such as task management, document sharing, or video conferencing capabilities? Understanding what features are required by the team will narrow down your list of potential platforms.

2. Research collaboration platforms: Once you have determined your needs, begin researching which collaboration platforms best suit those needs. Consider user-friendliness, cost, and scalability. Remember to look through online reviews or ask colleagues for advice on the available media.

3. Evaluate a trial version: Try out a few of the collaboration platforms you have narrowed down. Most collaboration platforms offer free trial versions so you can test drive the platform before committing. This will give you an idea of how well the platform performs and its overall usability.

4. Implement and test: Once you have chosen the right collaboration platform for your virtual team, it is time to implement and try it. During this stage, ensure that all team members know how to use the platform. Take note of any issues that arise during testing, such as bugs or slow performance.

5. Monitor feedback: After the platform has been implemented, it is essential to monitor input from your team members and address any issues that may arise. Asking for information on how well the collaboration platform works and what could be improved will help ensure that your virtual team gets the most out of the forum.

Greater Focus on Well-Being and Mental Health Support 

In the modern business climate, it’s becoming increasingly evident that employers need to shift their focus toward supporting employee well-being and mental health

The competitive work environment is often associated with high-stress levels, which can lead to burnout and decreased productivity. So employers must do their part in creating a healthy work environment for their employees.

Here are some actionable steps to help you create an optimal work environment for your virtual team:

1. Establish clear expectations – Make sure that all team members clearly understand their roles and responsibilities and how their tasks fit into the company’s larger goals. This will help them understand how their efforts contribute to the company’s success.

2. Set realistic deadlines –Set achievable deadlines for each project or task and ensure everyone knows when to complete the work. This will help keep everyone organized and on track so that tasks are completed on time.

3. Offer flexible working hours – If possible, let team members set their hours and manage their workloads around their other commitments. This will help ensure that everyone can work in a way that suits them best and still meet deadlines without compromising their personal lives.

4. Encourage communication – Make sure there are open lines of communication between team members so they can discuss questions or issues quickly and easily. This could include virtual meetings or creating online discussion boards for each project or task.

5. Provide support – Make sure everyone has access to the necessary resources to complete their work. This could include training, guidance, coaching, or even technical help if needed.

6. Reward performance – Acknowledge and reward employees when they do a great job to motivate them to continue performing at a high level. You could do this through bonuses, recognition awards, or public praise of their achievements during team meetings.

7. Offer feedback – Regularly offer constructive feedback on how employees are performing so that they know what areas they need to work on and where they can improve. This will help keep everyone motivated and encourage them to strive for success.

8. Respect personal time – Don’t expect employees to be always available. Ensure they are given adequate time off and understand that their private lives still need to be respected.

9. Take regular breaks – Encourage team members to take frequent breaks to stay focused and productive throughout the day, even if it’s just for a few minutes.

10. Keep up morale – Lastly, ensure everyone feels positive and motivated by maintaining an open and supportive environment where everyone can feel safe enough to share their ideas or struggles without fear of judgment.

By implementing these tips, you should be able to create a healthy work environment for your virtual team and ensure that each member feels valued and supported.

Swapping Traditional Performance Reviews for Continuous Feedback Loops 

Swapping traditional performance reviews for continuous feedback loops is becoming increasingly popular among employers. 

By utilizing a continuous feedback loop system, employers can give and receive timely and meaningful feedback from employees on an ongoing basis. 

It also allows for more frequent communication between managers and employees, providing opportunities to discuss successes, areas of improvement, and the actions necessary to make the most out of each individual’s potential. 

Additionally, this type of system helps build trust within the organization by showing that management values employee input and takes it seriously when making performance management decisions. 

If you want to try this out, here’s how you can start: 

1. Assess the current performance review process: Take the time to assess and understand your company’s current performance review system, including how it is structured, what metrics are used, how employees receive feedback, and more. 

2. Identify areas of improvement: After assessing the current performance review process, take note of any areas you would like to improve or change to support employee development and engagement through a continuous feedback loop system.

3. Discuss changes with the team: Once you have identified areas for improvement, it is essential to discuss them with the team. This will ensure that everyone understands the transition and knows what to expect from a continuous feedback loop system.

4. Create processes for gathering feedback: After discussing the transition with your team, create systems and processes for gathering employee feedback on an ongoing basis. This should include methods of collecting both formal and informal feedback, such as surveys or anonymous drop boxes.

5. Strategize how to respond to feedback: As you collect employee feedback, creating strategies for responding promptly is essential. Consider implementing automated responses that can be triggered based on specific reactions or comments and setting up regular review sessions where employees can have more in-depth conversations about their feedback.

6. Train managers on effective feedback: As you roll out the continuous feedback loop system, you must train your managers to provide and receive employee feedback effectively. This should include teaching them how to give constructive criticism and understanding what praise is most effective.

7. Monitor progress and adjust systems: Once the continuous feedback loop system has been implemented, monitor its progress regularly and adapt processes if needed. This will ensure that employees receive timely and actionable feedback that helps them further develop their skills and abilities.

Implementing Fun & Gamification at Work

Implementing fun and gamification in a virtual workplace can be beneficial for many reasons. 

For starters, it can help employees become more engaged with their work by introducing elements of friendly competition that motivate them to achieve goals. 

Additionally, it can create a sense of team spirit and camaraderie among workers who may not normally interact daily. 

Furthermore, gamified tasks are often less intimidating than traditional approaches to completing tasks or assignments, which improves morale and productivity. 

Finally, incorporating game features into the workplace can help teach new skills or training employees since games often focus on problem-solving. This can make learning more accessible and enjoyable for everyone involved.

Overall, introducing fun and gamification can significantly increase engagement, morale, productivity, and learning in the virtual workplace.

Here’s how you can gamify the workplace:

Step 1: Identify the correct game elements for your workplace. Consider what type of audience you have and which features might motivate them the most. Think about using these elements to reward employees or encourage team collaboration.

Step 2: Research available gamification solutions and platforms. Various options can make it easy to bring fun and games into your virtual workplace. Consider factors like cost, integration capabilities, scalability, customization options, and user-friendliness when making your decision.

Step 3: Set up your chosen solution in an organized manner. Make sure to plan how you structure rewards, challenges, tasks, and competitions within the system. Ensure to provide support materials and documentation so employees can quickly get up to speed on how the system works.

Step 4: Test it out! Have a few of your most enthusiastic employees try the system to identify issues before rolling it out to everyone. This will also give you an idea of which game elements are being used and what might need tweaking or removal altogether.

Step 5: Roll it out company-wide! Celebrate this new initiative with your colleagues, and ensure they understand its features and benefits. Encourage people to use the system and have fun with it – be creative in finding ways to engage with each other through these games.

Step 6: Monitor and adjust as needed. Keep an eye on how the system is being used, and make any necessary changes or tweaks to ensure that it’s working for everyone. You can also continue to add new elements or even create different themes for different teams or departments. The possibilities are endless!

Embracing Flexible Working Arrangements 

More and more businesses are beginning to realize that flexible working arrangements are the way forward. 

As such, many of them are now introducing policies that allow their employees to work remotely—either full-time or part-time—with some even offering flexibility in terms of when they can take breaks or vacations. 

The result is a win-win situation for both the employer and employee: increased engagement, improved job satisfaction, and productivity levels, as well as lower costs for the business.

At the same time, employers must also be aware of potential risks associated with remote working arrangements. 

These include data security issues and problems with communication between employees who are not physically present in the same office. To mitigate these risks, businesses must implement appropriate monitoring and security measures and provide regular employee training on how to best use remote working technologies.

Overall, a flexible working arrangement is definitely one of the top trends today, and if you aren’t online yet, then maybe it’s time to be open to it. 

Here’s how you can get started: 

1. Assess your organization’s needs: While flexible working arrangements can benefit employers and employees, they may not be suitable for every business. Carefully consider the type of job roles being offered and determine which ones could potentially benefit from an alternative schedule or location.

2. Reach out to potential candidates: Once you have identified roles that could be shifted to a more flexible working pattern, reach out to potential candidates interested in this arrangement. This will indicate what skills potential employees possess and their level of commitment to the role.

3. Draft an agreement: Once you have identified a suitable candidate, draft a clear and concise agreement that outlines the terms of their flexible working arrangement. This should include details such as work hours, payment structure, and other guidelines that must be adhered to.

4. Train your managers: Managers will play a pivotal role in ensuring that flexible working arrangements are successful. Provide them with all the necessary information on monitoring and managing remote employees so they can check in regularly and provide feedback.

5. Communicate with your team: Regular communication is essential for maintaining morale and productivity levels when introducing a flexible working arrangement into your organization. Encourage open dialogue and ensure that everyone knows what is expected from them.

6. Monitor progress: Make sure to regularly review the success of your flexible working arrangement and take any feedback on board to make necessary adjustments and improvements if needed.

Increasing the Use of Analytics 

Analytics allows HR departments to understand better their employees’ performance, engagement, and well-being. 

By leveraging sophisticated data analysis techniques, they can identify areas where improvements need to be made and develop strategies tailored to each individual’s needs. 

This helps them ensure that all employees have a positive experience while working and makes it easier for companies to meet their organizational objectives.

Additionally, as technology evolves, businesses can access more detailed information than ever to make even more informed decisions about their workforce. 

Analyzing employee data can help uncover hidden insights that improve overall performance and productivity, making it an invaluable tool for HR departments in 2022.

The key to analytics success is ensuring that the data collection and analysis process is correctly aligned with the company’s objectives and values.

Furthermore, you should transparently use analytics so employees understand how their data is used and are comfortable with the results. 

Companies can responsibly leverage analytics to maximize their potential benefits while protecting their employees’ interests.

Overall, using analytics in employee management is one trend that will continue to shape businesses in the future. 

By taking advantage of new insights from data, HR departments can develop better strategies and increase effectiveness overall – all while giving employees more transparency into how their performance impacts the organization’s success.

A step-by-step guide to using analytics in your company:

1. Establish Goals: Before diving into analytics, you must first identify the goals you want to achieve with your data-gathering efforts. Are you looking for ways to increase productivity? Do you need better insights into customer behavior? Determine what areas of your business need improvement relative to employee management and use that as a starting point.

2. Collect Data: Once you’ve identified the goals, it’s time to begin collecting relevant data from sources like surveys, customer feedback forms, and online reviews. Ensure all collected data is categorized correctly and stored securely on an internal server or cloud hosting service for easy access later.

3. Analyze the Data: After all relevant data has been collected, it’s time to analyze it using analytics software. Look for patterns and trends in the data that can provide insights into employee performance, customer satisfaction, and other business metrics.

4. Take Action: Now that you’ve identified any potential areas of improvement, it’s time to act on them! Based on your analysis, determine what changes need to be made to improve employee management and help your organization reach its goals. Be sure to track results to measure how successful these changes were.

Emphasis on Soft Skills Training

Soft skills such as communication, collaboration, creativity, and problem-solving can significantly impact employee productivity and morale. 

Companies should prioritize developing or enhancing soft skills among their employees by providing targeted workshops, seminars, and other learning opportunities that target these areas. 

This can help improve employee engagement and performance while fostering a healthier workplace environment where people from diverse backgrounds can thrive. 

Additionally, organizations should be open to feedback from different stakeholders when designing programs for soft skill development to ensure that all workforce members are represented in the curriculum. 

Employers will create an environment where collaboration is valued, and employees can develop the skills needed to succeed by emphasizing soft skills training. 

Here are some steps to help you develop your team’s soft skills:

1. Identify Your Team’s Learning Objectives – Before beginning any training program, you must identify what skills or knowledge your team needs. Consider their roles and responsibilities and any self-improvement goals they may have. With this information, decide on areas for improvement and create learning objectives accordingly.

2. Choose Appropriate Training Methods – Once you know which skills need to be developed, decide on the best way to teach them. Depending on the skill, this could include lectures, group activities, role-playing scenarios, or simulations. Think about how training can be fun and benefit your team’s growth.

3. Create an Effective Training Plan – Once you’ve decided on the methods of instruction, create a detailed plan that outlines class topics and materials and any assessments to be completed at the end of each session. Test out different approaches before deciding which will work best for your team.

4. Monitor Progress – It’s essential to keep track of how your employees respond to the training and adjust it if necessary. Consider scheduling feedback sessions with individual employees or allowing them time during staff meetings to discuss their progress and offer suggestions.

5. Provide Support – Once the training is complete, make sure that there are mechanisms to support your employees’ ongoing learning. This could include providing access to online resources or a mentor system where experienced staff members help guide newer team members through their development journey. Additionally, consider offering rewards such as bonuses or recognition for mastering new skills or taking on special projects that challenge them further.

6. Measure Success – Finally, track and measure the training program’s success. Ask employees to provide feedback on their experience and assess how well they have been able to apply what they learned in their everyday duties. This will help you identify areas for improvement and ensure that your team stays ahead of the trends in employee management.

Holistic Benefits Packages That Suit Everyone  

Employers are beginning to understand that one-size-fits-all benefits packages don’t work for everyone. 

That’s why employers in 2022 are offering personalized, holistic benefits packages that address the needs of each employee. 

Companies are taking a more customized approach to their benefit plans—offering flexible hours, telecommuting arrangements, and financial counseling services. 

Additionally, companies are focusing on ways to make their employees feel valued beyond just salary or bonuses. 

For example, employers may offer health and wellness programs such as free fitness classes or yoga sessions; childcare support; professional development courses; transportation assistance, and tuition reimbursement. 

By creating an environment where employees feel appreciated, companies can foster loyalty and increase productivity among their workforce. 

Here’s how you can do this:

1. Research – It’s essential to understand what benefits employees prefer and need from their employer. Ensure you investigate different healthcare plans and retirement savings options available on the market and any local laws affecting your industry or region.

2. Assess & Prioritize – Consider your company’s current financial situation before deciding which benefits will be offered to employees. Put together a list of available options, then prioritize them to ensure you’re offering benefits that best suit the needs of your employees.

3. Evaluate & Communicate – Before implementing a new package, it’s essential to test and evaluate its effects on the company and its employees. Ask for feedback from current staff members or involve potential new hires in the process. Once you feel confident about the proposed plan, communicate clearly with everyone affected.

4. Implement & Monitor – Ensure all systems are in place before rolling out your holistic benefits package. Keep monitoring it regularly to ensure that everything is running smoothly and that you can address any issues or concerns quickly.

Emphasis on Continuous Learning & Development 

Employee management in 2022 will place a greater emphasis on continuous learning and development. 

In today’s ever-evolving landscape, employees need to keep up with the latest trends and technology, so companies must provide them with resources to stay ahead of the curve.

Organizations should identify gaps in their current training programs and develop initiatives that encourage lifelong learning. 

Virtual seminars, online tutorials, and trend briefings can help educate employees on different topics, such as industry best practices, emerging technologies, or leadership skills. 

Additionally, they should look into offering tuition reimbursement for classes taken at local universities or institutes related to their field of work. 

This will help employees hone their existing skills and acquire new ones that can be useful in the workplace.

Aside from formal learning, organizations should also consider creating an environment that encourages informal learning. 

This could include collaborative working groups, mentorship programs, or employee knowledge-sharing forums. 

By encouraging socialization and communication between teams, organizations can foster a culture of continuous growth and development.

If you want to follow, then here’s what you should do: 

1. Assess employee needs – Take the time to get to know each of your employees and assess their needs for professional growth. Ask questions about their current skill sets, goals they wish to achieve, and what subjects or areas of expertise interest them. This will help you identify which areas would be most beneficial for them to focus on to reach their goals.

2. Offer training opportunities – Provide employees with resources when looking into additional training or learning opportunities. This could be anything from online courses to attending seminars or workshops. Ensure that the training is tailored to their individual goals and interests to ensure effective learning.

3. Encourage skill-sharing – Create an environment where employees can easily share their skills and knowledge. Offer them the opportunity to collaborate on projects or to teach each other what they know. This will help foster creativity, collaboration, and innovation among your team members.

4. Track progress – Keep track of your employees’ progress in terms of their development goals, either using a project management system or through regular meetings with each employee individually. Doing this will allow you to provide additional support and recognition for achievements.

5. Offer rewards – What better way to motivate your employees than by offering rewards for their efforts? Whether it’s a gift card or an extra paid vacation day, recognize and reward the hard work that your team puts in towards their professional development.

Conclusion

By understanding the top 10 trends in employee management for 2022, employers can equip themselves with the right strategies and tools to create a positive work environment that drives success at every level. 

If you’re interested in staying up-to-date on the latest developments in employee management, be sure to share this blog post with your colleagues and friends!

Let’s continue our learning journey to ensure we are prepared for what lies ahead!

The post The Top 10 Trends in Employee Management appeared first on noupe.


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