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An eye-catching and beautiful website is more likely to entice web visitors to stick around, find out about your products and services, and, most importantly, encourage them to convert. If you manage a Squarespace site, you might be wondering how you can enhance your images, add vivid fonts, and improve your overall web design to boost your traffic.

We’ve put together a list of ten simple tweaks you can use to optimize your website, including some stunning Squarespace animations that will make your pages really pop!

1. Add a button

If you want to encourage web users to sign up for your newsletter, buy a product, or send you an email, a big bright call-to-action button is the perfect way to do this.

You can create an easy button on Squarespace by adding a button block. Move to the section you want to add your button to, click the blue + icon and choose Button. Here you can add your text and select the page you want your button to take your web users to.

You can style the buttons on your website by going to the home menu, choosing Design and clicking Buttons.

Don’t forget to keep your button text short and sweet to encourage conversions – 25 characters or less!

2. Implement an accordion block

An accordion block is ideal if you have a lot of content but would like to keep your page short and scrollable. For example, if you want to include a lengthy FAQ on a page for search engine optimization purposes.

To add this feature go to the page you want to add the accordion block to and click the blue + sign. Choose Accordion from the menu to add your block to your page. Next, click the pencil icon and go to the Content tab to add and edit individual parts of the accordion.

If you want to style the accordion, click on the Design tab where you can change the background color, how the expand icon looks, and the divider style.

3. Animate your background photos

You don’t have to settle for a dull and boring static background image with Squarespace. With seven background animations on offer, you can make your background stand out and entice your web visitors to scroll!

Click the pencil icon on the image you want to tweak, go to Background, and Image effects. Choose the animation you want to implement, and you’re good to go.

If you’re using a Brine template, you can enable parallax scrolling on your pages – this makes your background image move more slowly than the content in the foreground for a cool effect! Go to the Site styles panel (the paintbrush at the top right-hand side of the page), scroll down to the Main: overlay section, and check Enable Parallax.

5. Get social with social media icons

Social media is essential for building engagement and finding new customers. If you have social media profiles, you can promote them anywhere on your Squarespace website in just a few clicks.

If you want to add your icons to a page, click the blue + icon, choose Social Links and add your links in. Looking to add social media icons to your header? Hover over it and click Edit site header. Then, click Elements, toggle Social Links and add them in.

6. Introduce some background art

Not got a photo to use as a background image? No problem! You can create some cool animated background art to make your website more engaging.

Click the pencil icon and go to Background. You’ll find six different background effects to try. You can change the color by going to the Colors menu. Why not mix and match animations and colors until you find a combination you love?

7. Add a dropdown menu

Usability is essential for your website – you want your visitors to find the information they need as quickly and easily as possible. A dropdown menu is excellent for displaying your pages in a user-friendly way.

Click Pages, then click the + icon. Then select Folder. Give your new folder a name and drag your existing pages into the folder to build your dropdown menu. You can drag and drop your pages so they appear in the precise order you want.

8. Change the fonts

When you select a specific Squarespace theme, it will come with pre-designated fonts. The good news is that you can change these fonts to suit your own personal branding requirements.

When you’re editing a page, click the Site styles icon at the top right-hand side of the page, which looks like a paintbrush. Choose Fonts, and you can choose a new font pack to replace your existing fonts. The bonus is that this font pack is applied to the whole of your website, so you don’t have to painstakingly change the font on individual pages.

9. Enable comments

If you have a blog, enabling comments is a fantastic way to engage with readers and build a strong sense of community around your site. Squarespace has built-in commenting functionality which means you can keep track of comments and likes, while quickly blocking spammy messages.

To enable comments, go to the home menu and click Blogging. Click Comment settings and select Enable Comments Globally. If you want to toggle comments off and on for a particular post, go to the blog post, open the Post Editor and choose Comments on or Comments off.

10. Make your header transparent

If you want to make your Squarespace website feel more modern and streamlined, you can make your navigation bar transparent. This blends your header in with the colors and imagery already used on your page.

Click Edit site header, go to Style and choose Dynamic from the dropdown menu.

And there you have it! Ten simple code-free changes you can make directly in Squarespace. Why not give them a try today?

Featured Image by Ewan Robertson on Unsplash

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Are you looking to build a website for your law firm, or do you want to optimize the law firm website that you already have? Anyhow, this article will be your guide!

Continue reading to learn the fundamentals of designing an effective law firm website.

How does website design help your business to grow?

Many legal professionals find creating a website outside their field of expertise. Hence, this can be a daunting experience for them. But to continue growing, your law firm needs to have a website in today’s age.

With personal referrals, it is essential to remember that potential clients will likely look up recommendations online. And your firm’s online marketing efforts are even more critical for those who turn directly to the web when facing a legal problem because they don’t have someone to ask for a recommendation.

Marketing your law firm website

There is ample opportunity for growing your practice by law firm content marketing. However, selling online also requires a significant level of responsibility for attorneys.

The first step in marketing your law firm is to make a marketing plan by developing your firm’s mission, vision, and value statement. Learning and applying these marketing strategies and regulations is essential in law firm marketing.

Website development and design basics

After deciding to invest in your website’s design, a good next step is:

1.  How to set up your website?
2. Which website will work best for your firm’s needs?
3. How do you want it to look?

Factors to consider for hiring a law firm website designer

If you hire a professional website designer, ensure you get what you are looking for at the best price. Apart from price estimates, the following are some questions to consider when hiring a web developer for your law firm website:

• How long will the website take?
• Can you update content on your own?
• Will you be available for any software or security update in the future? 
• How will your website be optimized for search engines?
• Who will be the owner of the domain and hosting accounts?

However, some of these questions are up-front to answer. But factors like cost and time need a little bit of discussion. And find someone matching your budget, knowledge level, and time availability.

How to make your website accessible?

Following are There are technical ways to make your website accessible.

• You can use many tools to evaluate the accessibility of website design for law firms. 
• An excellent place to start is to turn off the styling for your website. 
• It will leave mainly text behind, so you’ll quickly see whether or not you’ve arranged the information on your site correctly.

Website design

A website design should be easy, as a website is fundamental to your firm’s marketing strategy. Often, it is the first interaction for your prospective clients that they will have with your brand! It will not only help your website to generate leads, but it will also set you apart from the competition. 

Best law firm website tips and best practices

So, are you ready to build your law firm website? If you want to create an excellent law firm website, 

1. Put your website and visitors first

While your law firm’s website is a marketing tool for your practice, it’s essential to remember that the most successful websites focus on meeting what clients are looking for rather than only marketing to clients.

2. Consider the essential pages

Your website needs to have essential sections or pages that should be present in your law firm website:

About page

On the about page, you will discuss which areas of law you’re passionate about, what you want to bring about, and why! Start by writing as if you are introducing yourself to a client face-to-face. It will make your website more friendly and personable.

Contact page

Another essential page that Your website must have is a contact page, which will be perfect if it complements a form.

You can further widen the horizon by providing a list of your contact information. Ideally, your contact page should have the following:

• Address
• Email address
• Contact number
• Social media platforms link

Blogs

Blogs are used to talk and discuss what you know best. It will discuss the law relating to the individual’s regular issues. It’ll help engage your future clients instead of just a block of legal jargon. 

Testimonials

If happy clients willingly let you quote on your site, do it! If you want compelling testimonials, it’s best to be specific. Ask clients to be precise with what they liked about your service. The testimonial will sound more legitimate. Your audience will better understand your past successes and why you’re better than the competition.

Fees

What do you charge? Do you charge per hour or a flat fee? How flexible? Unless your jurisdiction requires it, you can put an exact number down. It will help you give your clients a rough idea of what they expect to pay.

Conclusion

This guide has highlighted and discussed how to market your website design using the tips and tricks mentioned above. Doing so can make the perfect website for your firm to help you grow your business! In a nutshell, this is a complete guide to building a website design for law firms.

Featured Image by Tingey Injury Law Firm on Unsplash

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Creating a company website is crucial for building a strong online presence and attracting potential customers. It’s usually the first point of contact for most people and it’s essential to make a good first impression. 

A well-designed website would showcase your products or services and also help to build trust and credibility with your target audience.

However, creating a website that looks professional and visually appealing can be a challenge, especially for small businesses and start-ups that struggle to meet their needs and budget. 

Whether you’re a small business owner, a start-up, or a freelancer, this guide will help you create a website that looks great and effectively represents your brand online.

Choosing a Platform

When it comes to creating a website, there are a variety of platforms to choose from, and the platform of choice would depend on your exact needs and budget.

Some popular platforms include WordPress, Squarespace, and Wix. Each platform has its set of pros and cons, with some being better suited for creating a website on a tight budget than others. 

WordPress for example is a free open-source platform that would be a good pick for creating a website on a tight budget. It offers thousands of free or paid templates and plugins that can be customized to meet your needs.

Squarespace on the other hand is a paid platform that offers a wide range of design templates but can be more expensive. It’s an alternative for less tech-savvy enthusiasts who also want an easy-to-use website builder. 

Wix is a user-friendly platform that offers a wide range of design options but is also more expensive. It’s a great option for those who want more design freedom, templates, and design elements.

Design

Design is an important element in creating an attractive website. An appealing website will attract visitors and would also keep them engaged. However, creating a visually appealing website on a tight budget can be challenging.

One of the ways to create a visually appealing website on a tight budget is to use a pre-made design template. Many website-building platforms offer a wide range of design templates that can be customized to meet your needs. 

Another way to create an attractive website on a tight budget is to use free images and graphics. Many sites offer free images and graphics that can be used on a website.

Marketing

Marketing a website is crucial for driving traffic and increasing visibility. However, traditional marketing methods such as print and television ads can be costly. There are many ways to market a website. 

Social media is a powerful tool that can be used to promote a website, increase brand awareness and connect with potential customers. Creating profiles on popular social media platforms such as Facebook, Instagram, and Twitter is free and can be used to promote a website. Search engine optimization (SEO) is also a cost-effective way to drive traffic to a website.

Optimizing a website for search engines can help it rank higher in search engine results, making it more visible to potential customers. There are many free tools and resources available that can help with SEO.

Overall, marketing a website on a tight budget is possible with the right approach. By using social media and search engine optimization, businesses can increase visibility and drive traffic to their website without breaking the bank.

Content

High-quality relevant content is essential for creating a great-looking website. However, creating high-quality content on a tight budget can be a challenge. 

One way to create quality content is to write the content yourself. If you’re not a strong writer, consider hiring a freelancer to write the content for you.

Another way would be to source content from other sites since many sites allow you to use their content on your website, as long as you credit the source.

Use Free Icons

Icons are a great way to add visual interest to a website and make it more user-friendly. However, purchasing icons can be costly. 

One way to use icons on a website without breaking the bank is to use free icons. Many sites offer free icons that can be used on a website, popular sites like icons8, Flaticon, and Freepik. 

When using free icons, make sure to check the license and follow the terms of use. A great way to use icons on your website is by using heart icons for example to indicate a favorite button or a love button.

Optimization

Optimizing a website is crucial for ensuring that it loads quickly and is easily found by search engines. However, optimizing a website on a tight budget can be a challenge. 

One way to optimize a website without breaking the bank would be to use free tools, such as Google Analytics and Google Search Console. These tools can provide valuable insights into how visitors are interacting with your website and can help you identify areas that need improvement. 

Another way is to use compression and caching. Compressing images and using caching can help reduce the size of your website and make it load faster. 

Additionally, using a content delivery network (CDN) can also help to improve the load time of your website. Overall, there are many ways to optimize a website, and it’s important to find the best approach for your specific needs and budget.

Maintenance

Maintaining a website is crucial for ensuring that it runs smoothly and continues to meet the needs of the business. However, maintaining a website can be costly, especially if it requires regular updates, security measures, and bug fixes. 

There are many ways to maintain a website within a budget. One way is to use a Content Management System (CMS) that makes it easy to update and maintain a website without needing technical skills. 

Another way is to use a website hosting service that provides regular backups, security measures, and technical support. Additionally, businesses can also opt for a website maintenance plan from a third-party service provider.

Keeping a website up-to-date and secure is also important for maintaining its functionality and protecting against security threats. This can be done by regularly updating the website’s software and plugins, and implementing security measures such as SSL certificates and firewalls.

The post How to Create a Great-Looking Company Website on a Tight Budget appeared first on noupe.

Logistics is changing industry that is always fiercely competitive and requires organizations to improve and optimize constantly. Delivery management is a complex process, the effectiveness of which today can only be ensured by the implementation of state-of-the-art technologies.

Due to rapid changes in the global economic landscape, recent years have been difficult for logistics companies. Many had to speed up the digitalization process to avoid losing customers and stay afloat. The need for modern solutions will remain in the coming years, and several main trends deserve special attention.

What Software Is Used in Logistics?

A modern logistics system consists of such components as storage and warehousing, unification and packaging, inventory, transportation and path optimization, and information and control. Depending on these parameters, we can distinguish several of the most popular types of software in the logistics industry.

• Software for transportation and supply chain management: The main task is to control the transportation of products and track this process in real-time. This also includes software for planning and optimizing routes.
• Inventory management: Control and tracking of deliveries, planning of new purchases based on historical trend analysis, etc.
• Warehouse management: Such software uses intellectual storage tools to control the functioning of the warehouse in real-time and optimize and improve the visibility of work processes.
• CRM or Customer relationship management. System for automated coordination of clients, storage of their data, personalized service, marketing campaigns, informing, etc.
• Demand forecasting and analytics tools: These are systems for advanced data processing, product life cycle analysis, historical trends, demand, customer satisfaction, etc.

Such software often follows logistics technology trends and can combine several goals and be multitasking or solve problems in a specific direction.

What Are the Key Elements of Design for Logistics?

The requirements and essential elements of any digital product are constantly changing, and this also applies to the latest trends in logistic software design. However, there are several stable things to follow.

Easy Navigation and Onboarding

The onboarding and adaptation process is extremely important in logistics apps, especially in supply chain management, where it is necessary to have quick access to many features and clearly understand their purpose.

That is why simple and intuitive navigation, as well as an effective user onboarding system, are critical design elements in logistics. It helps structure information, direct users in the right direction, facilitate staff work, and provide transparency for the company’s customers.

Cross-Platform Adaptation and Responsive Design

Modern logistics applications are used not only on personal computers but also on tablets or smartphones. That is why cross-platform adaptation and responsive design are a must.

Brand Consistency and Business Value

Professional design is also a way to stand out among numerous competitors who also follow the latest logistics trends and have access to digital tools.

The product’s appearance should preserve the brand identity and convey the company’s unique values. Only in this case, the user will pay attention to the logistics services it offers.

Optimized User Flows

The logistics industry is complex, and applications contain a lot of data, forms, and features, making the user feel confused. Proper UX and UI design clearly outline user flows and gently directs them along the fastest way to the desired service.

Human-Centred Logistics

The task of any software is to serve customers’ needs. Products for logistics companies are no exception. All design elements must support users’ desires and work to meet their needs. Special UX research is conducted to achieve this.

Intuitive Interface and Unique User Experience

The design of an application or website is the first thing users pay attention to, which is why they must meet modern standards. An aesthetic, simple, and responsive interface is a must, as well as quality graphics, accessibility of every element, inclusiveness, and a unique user experience. Good design is the invisible design that is nonetheless memorable for its ease of use, uniqueness, and utility.

The Importance of Keeping up With Transportation and Logistics Trends

Logistics digitalization is an inevitable process requiring unique solutions and non-standard approaches. Logistics companies that want to stay ahead and be able to compete in a harsh environment must use all possible tools to improve service and research the target audience’s needs.

The main condition for the success of any business is customer satisfaction. In the field of transportation and logistics, this can only be achieved with the help of efficient and flexible offers, which, at the same time, must be profitable. This is where logistics industry trends come into play, helping to automate core work processes and improve service visibility, thereby ensuring customer loyalty and reducing costs for business owners.

Blockchain Technology

Blockchain has long become an integral part of automation and security systems in many fields. As for the logistics industry, blockchain has extraordinary potential within the functions of both enterprise software and applications for general use.

This technology solves the most disturbing challenges by creating an encrypted digital record. In this way, goods can be tracked with the highest accuracy in every supply chain, and all breaches and errors become visible and can be resolved quickly.

Blockchain also allows logistics companies to take full advantage of decentralized ledgers and manage inventory more efficiently and intelligently. In addition, improving the tracking of various data forms helps to strengthen data security significantly. At the same time, the technology is quite flexible in use and leaves room for improvement.

Another important use of the blockchain is the automation of logistics operations, which reduces human intervention and, accordingly, the risk of errors, and speeds up the document flow process.

Today, this technology is used in the following components of the logistics business:

• Fraud detection: Blockchain improves the visibility of transactions and changes, helps achieve transparency by tracking document modifications, etc.
• Authentication: The technology helps to authenticate documents and data and, thanks to encryption, ensures a secure exchange.
• Real-time supply chain visibility improvements: Users can receive information about the state of transport, schedule changes, and events in real-time.
• Performance monitoring: It helps collect reliable data on the productivity and performance of carriers or employees.

Also, with the help of blockchain, logistics companies can confirm the origin of goods, provide guarantees of compliance with security standards, and control processes throughout the supply chain.

Supply Chain Transparency and Collaboration Mandate

Collaboration mandate in the supply chain is an important trend of recent years, the essence of which is to create coordination between internal departments and external partners with the aim of optimizing the flow through the supply chain, providing better service and timely delivery. 

Why is this trend so crucial? The scale of data and transactions, as well as the scope of logistics services, are becoming larger every year. Organizations need help to cope with such a load and maintain the quality of services.

Cooperation mandates allow you to set up data exchange from a unified platform, track minimal errors and immediately eliminate them. In general, each participant receives the following benefits:

• end-to-end supply chain visibility and real-time data exchange;
• customization and optimization of work processes;
• reduction of the cost of delivery in general.

Effective collaboration and supply chain transparency are inseparable concepts and key logistics industry trends.

Internet of Things

Connecting a large number of vehicle sensors to the cloud discovers new opportunities for using the Internet of Things in delivery, logistics processes optimization, transportation, data analysis for logistics management software, etc.

In the coming years, it is worth paying attention to the following IoT points.

• Telematics: Collecting data from vehicle sensors, analyzing the state and behavior of drivers, planning maintenance, etc.
• Detailed tracking: Data helps businesses move in the right direction, and it’s essential for logistics companies. IoT tracks assets, provides delivery transparency and visibility, and indicates risks and ways to solve them.
• User-based insurance: IoT helps to form optimal insurance policies like UBI, PAYD, PHYD, etc.

It is also worth considering the possibilities of ADAS (camera systems to assist the driver and analyze his behavior) and autonomous driving.

Customers Demand Data and Real-Time Visibility

Service transparency and visibility are indispensable parts of customer satisfaction. The availability of logistics data forms the reputation of the company and its customers’ loyalty and helps to make purchase decisions more quickly.

The logistics industry trends and tools listed above contribute to the formation of service transparency, as well as professional software development and proper UX/UI design. Transport business owners should consider the best options regarding this list to be able to compete.

Digital Twins

Images of real objects or processes in digital space are called digital doubles. They are formed from data (including historical, real-time data collected by sensors) and algorithms. This is an essential component of the “Industry 4.0” concept, which is used for digitizing entire life cycles of products or services.

In logistics and supply chain management, digital twins are used in combination with AI and augmented, mixed, or virtual reality apps. Basically, they are tested on such tasks as picking warehouses vehicles loading. However, DT can be used for the following purposes.

• Optimization of packaging: Digital twins can be detailed models of containers. This helps predict potential problems (dents and cracks) and determine the terms of use for containers and the optimal size and distribution of the container fleet. They can also be useful in developing more sustainable packaging materials.
• Optimization of space and transportation conditions: Digital twins are useful for determining certain goods’ transportation conditions and optimal distribution space.
• Planning of warehouses and dispatch centers: It is a convenient tool for inventory warehouse planning.

Additionally, digital twins can be used to validate and automate workflows.

Artificial Intelligence for Transportation

Artificial intelligence is one of the key logistics technology trends. It significantly changes the transportation picture. The integration of AI and ML systems is used not only in inventory and warehouse management but also for analyzing routes, their optimization, vehicle control and tracking, sensor data collection, etc.

Also, these technologies are part of state-of-the-art business analytics tools that help quickly identify risks and determine ways to reduce them, evaluate productivity, customer satisfaction, etc. on the basis of these data, the transformation of the service system and optimization of business processes takes place.

In addition, AI is an integral tool for automating work processes and preventing fraud in logistics companies. 

Cloud Computing

Cloud computing in general, improves the availability of any software and its features, not to mention reducing operating costs. For the transportation industry and logistics management software, especially, they are key because they help to quickly optimize work processes and securely collect, store and transfer data.

Such technologies are indispensable for logistics and transport companies that plan to grow and scale in the future. They may be needed to improve visibility (updating data in real-time), convenient collaborations with partners (the ability to easily share data on one platform), etc. In addition, it is one of the main logistics technology trends for improving financial control.

Conclusion

In summary, the digitalization of logistics is an inevitable step without which it is simply impossible to stay afloat in a challenging competitive environment. The concept of “Industry 4.0” is becoming more and more real, and it applies not only to manufacturing enterprises but also to transport and logistics companies.

Such logistics technology trends as collaboration mandate, real-time visibility, digital twins, cloud computing, AI, and blockchain help to automate work processes, reduce logistics app development cost, improve transparency and security, and increase the efficiency of companies as a whole. These are dynamic technologies, the implementation of which helps gradually develop and scale the business along with technological progress. That is why paying attention to them and considering options for their use in your own business is essential.

The post 7 Logistics Technology Trends to Watch Out for in 2023 appeared first on noupe.

Whether you sell buttons or beef, you need a website to achieve your business goals, especially when you consider the profit it can bring. The average eCommerce site earns just over $63,000 per month and a successful business blog can significantly improve your brand awareness. 

However, running an effective and sustainable website can be tricky. If you’re new to digital content, phrases like “bounce rate” and “click-through rate” (CTR) may make you feel like giving up on creating a site altogether. 

Fortunately, creating and maintaining a website is easier than ever before. Free website builders can help you put together a great site even if you can’t afford a full-time web developer. 

Why Get a Website? 

Creating and maintaining a website may require a lot of work. However, the effort may be worth it if you want to grow your business and reach new customers and many businesses already see this value. 51% of small businesses say that they’ve increased their interactions with customers thanks to their website and a further 36% say they complete all their business online. 

If you do build a website, you have to ensure that it is functional and meets consumers’ expectations. Consumers today spend an average of 2 minutes on each site they visit and need only half a second to form an opinion of a site. 

The cut-throat nature of online consumers means that you have to have an effective, user-friendly website design from day one. 

Website Design for Beginners 

Although website design is intimidating for the uninitiated, you don’t need to learn a coding language or become fluent in HTML to start building an effective website that you and your consumers love. Even a beginner can create a website in under a week. 

Start by defining your branding. Choose a color scheme and draft up a few logos that suit your business. Try to choose complementary colors that will be easy on the user’s eyes. 

Next, put together a sitemap that will act as a navigational guide for your business. What kind of pages do you want to create? How will they be connected? Include links in your site map, and try to structure the hierarchy of your site before you create any digital content. 

At this point, you’ll want to choose a web development site that suits your current business goals. Currently, the most popular website builders include: 

• WordPress;
• Wix;
• Square Space;
• Weebly;
• Shopify.

Research the options available to you and choose a site that aligns with your business goals. Consider what you want to use your site for, as some builders are better for blogging and marketing while others are more suited to eCommerce sales. 

Familiarize yourself with the website builder you’ve chosen and build a few pages before you go live. Once the site has been up for a while, start setting KPIs that correspond with your overall business goals. Setting KPIs can help you spot ineffective areas of your site and improve your web presence. Consider a few common SEO KPIs like

• Bounce Rate;
• Conversion Rate;
• Organic Visibility;
• Keyword Rankings.

You should also aim to create a sustainable site that is both good for the world and your business. This will boost trust in your brand and ensure that you create evergreen content with a great user experience (UX). 

Sustainable Design

Consumers care about sustainability and climate change. They’ll flock to businesses that take their commitment to the environment seriously and will boycott businesses that do more harm than good — even those that don’t integrate sustainability into their website design. Currently, the average site produces 1.76g of carbon per visit. The more complex a site is, the more energy it requires to load. 

If you run an eCommerce site or blog, you can use your website to improve the sustainability of your small business by embracing green UX. 

Green UX is a principle of website design that pushes website engineers to create more sustainable digital content. Start by decluttering your website and reducing the amount of video content that you use per page. 

You can further reduce the carbon footprint of your site by running each page through a carbon calculator and assessing and identifying your most energy-intensive content. It may not be possible to eliminate all energy-intensive content, but you should still strive to minimize the energy required to load each page. 

It’s worth bearing in mind that digital businesses are inherently greener than brick-and-mortar businesses. Digital businesses can track and improve their sustainability by utilizing AI-driven ESG and IMM programs. Digital businesses can also use AI to quickly assess the impact of their business operations and spot areas for improvement. 

Evergreen Content 

Evergreen content can improve the longevity of your website and reduce the amount of maintenance you need to complete. Evergreen content is digital content that shouldn’t become irrelevant or dated within the next 5 years. 

Common examples of evergreen content include some “how-to” blog posts and consumer testimonials. Get more out of these pages by connecting them with landing pages. This will ensure that folks who land on “evergreen” posts can still access your most relevant pages today. 

Cyber Security

Cyber security is important for you and your consumers. If your website is compromised, a data breach may land you hefty fines and lost business. 

Most website builders come with cybersecurity built in. This means you don’t have to worry too much about the nuts and bolts of building a great cybersecurity program. However, you still need to do your part to ensure that malicious actors don’t gain access to your site and the confidential information you store. 

Start by ensuring that all your sensitive documents are password secured. Password-protecting PDFs is a great way to deter malicious actors, as the extra layer of protection is usually enough to put hackers and phishers off. 

You should also require two-factor authentication for all pages that require a sign-in. For example, if you offer a subscription service, make sure that users have to log in before they can access their personal data or make purchases. Two-factor authentication stops hackers from gaining easy access to accounts with compromised passwords and can reassure paranoid users. 

You can also use additional security plug-ins to further protect your site. Website builders like WordPress and SquareSpace have security plug-ins as part of their service. Utilizing them effectively can protect your site and ensure that your user’s data remains secure. 

Conclusion

Designing an effective website is easier than ever before. You can use free website builders to create the framework of your site. Ensure that your site is sustainable by minimizing the amount of energy-intensive content you use. Cut down on things like GIFS and videos and opt for more evergreen content with easy-to-read text and optimized images.

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