Design

5 Smart Tips to Design Custom Products and Get Ahead of your Competition

Custom-designed products are definitely a rising trend, and for an eCommerce business owner like you, coping with the latest trends and coming up with ideas to sell products is the best approach to success. Our world is largely concerned with social media, and what new gossips are in the flow; who won what, who did what, what’s the new fashion, or how to remain up-to-date with the latest news are the things to be aware of. 

A large part of the world’s population uses social media, and that’s why it’s smart to promote yourself and stay engaged with the latest trends. Everyone loves customized products, and there are several sellers who are already familiar with that, but how you can get ahead of them is the question that we’re about to answer now.

Why Sell Custom Products?

Yes, there are other ideas to follow, but what’s so special about selling custom products? If you wish to stand out in the e-commerce market as a small or medium-scale business, then customization is the way to do it. 

49% of Americans are interested in purchasing custom products; furthermore, 51% of them prefer buying customized clothing online. People prefer customization for many reasons, including the demonstration of their creative choices, to display their interests and knowledge of trends, or the will to be unique among a large crowd. 

Conclusively, there’s a huge number of people who will be your valuable customers. This percentage is increasing with every passing year, so you can say customization is the future. 

What is The Best Business Model For Custom Product Creation?

Although this is a vast category, not every business model for custom product creation is worth the effort. But, if you wish to stick to just one model, it should be POD – Print on Demand. Here are some statistics and facts:

  • Print on demand model grew by 12% over a couple of years.
  • Globally, the POD market size was around $4.91 billion as of 2021, but it increased to $6.17 billion in 2022.
  • With POD, there’s no need to pay for the product’s cost until you sell it. This helps you save time and effort as you don’t need to build an inventory. 
  • It involves minimum to no investment, so it’s very low risk. 

Following these considerations, it’s clear that print-on-demand is a valuable asset to your company. But this model demands creativity, and in order to increase your imaginative powers, you need to be familiar with the industry.

Tips on How to Design and Sell Personalized Products With POD

Just by following some steps, you can be an expert at designing and selling personalized products with POD. We will share some tips on how to best start out in the POD industry and design spectacular custom products that sell. 

1. Create Your Custom Design Files

There are several approaches to creating stellar designs:

  • Design them yourself using digital designing software (such as Canva or Adobe Photoshop)
  • Hire a professional designer or a design agency
  • Use pre-made designs if your POD provider offers them

Tip: make sure to research graphic design tips for POD so that you can create the most fitting designs, or instruct your designer appropriately. Don’t be afraid to experiment and research what others in the industry are doing. 

2. Find a POD Provider

Designing is not where the fun stops. You will also need a POD provider who can convert your ideas into reality. A POD provider allows you to print your custom designs on your chosen products. You can find POD providers easily on the internet. 

But, a few of the most renowned and popular POD providers include

  1. Printify
  2. CustomCat
  3. Teelaunch
  4. Printful
  5. Custom Ink

Tip: make sure to carefully browse each POD provider’s catalog to see what items they offer and where they are printed. For example, if you would like to sell custom tie-dye shirts, you should make sure there is a large enough variety to cover all of your customer segments. 

3. Create Your Product Mockups

To get an idea of what your products will look like, as well as to attract customers, you have to present a product mockup image. 

POD services will offer design tools with which you can easily apply your designs to their products digitally and thus generate the said mockups. 

With POD, products are printed based on your mockups once an order is made, and then it is shipped directly to the customer, so you should ensure the mockups match the final product. To achieve this, you must closely follow your POD partner’s t-shirt design guide and requirements.

Tip: to see what your customers will be getting and be 100% sure it is what you expect, it is wise to order samples of the products you create. 

4. Pick What Platform to Sell On

Now that you have created your products, let’s decide which platform you should start selling on. There are multiple eCommerce platforms where you can register your online shop and start selling. However, some platforms may be better for you than others. This depends on your targeted region and the types of products you wish to sell.

For example, if you target South Asia, you should start selling on AliExpress or eBay since a majority of your customers use these two platforms. On the other hand, if you choose to target America, then Shopify, Walmart, or Etsy would be a great fit for you.

Similarly, some products are more popularly sold on certain platforms. For example, Etsy is great for selling artsy and craft-related products, such as stickers or notebooks. Meanwhile, Shopify would suit you best if you wish to expand as a standalone clothing brand and open a boutique for selling custom apparel. 

Amazon can be a good fit as well if you’re selling products in bulk. Leveraging the Amazon brand name is a good way to appear more legitimate to potential customers. The Amazon platform is quite competitive, but you can set up a landing page funnel to skip the competition and market your products directly to customers, rather than relying on people finding you on Amazon.

Tip: if you are just starting out with POD and e-commerce, then Etsy is the best platform, to begin with, as it is a marketplace that comes with an existing audience of shoppers. It is also quite wallet-friendly.  

5. List Your Products and Start Selling

Finally, you need to list your products in your store and be ready to receive orders. The best way to attract customers is by customizing your storefront and listing products with the most attractive mockup images. 

Most POD platforms will have you covered, and you’ll be able to easily publish the products you created with them to your sales channel, transferring all the product images, descriptions, titles, pricing, and other information. 

Tip: if you truly want to stand out from other POD sellers, instead of the ready-made mockups, create your own. You can use unique mockup services and create them online, or better yet – do a photo shoot with your product samples, displaying them exactly as you’d like to see them. 

Other Custom Product Creation Options

Apart from POD and custom apparel and accessories, there are some other products you can customize. You could try offering digital services such as website or logo design. 

You can be creative and produce products that are in the shape of how your customer likes them. For example, a mug can be either curved or straight with a spoon holder attached to it. So, various shapes and designs of a product itself count as a customized product. 

Here’s an interesting story for inspiration. Coca-Cola once ran an advertisement featuring “share your coke with (a random name).” The idea was to purchase a bottle of coke with your name on it or maybe a friend’s name with whom you would like to share it. This carried out trends on social media platforms, and Coca-Cola successfully managed to sell many more products in a short time. 

Create Products Yourself

Creating products yourself is a good idea if you’re offering digital services, as mentioned above. You can offer animations, videos, sketches, or design logo templates. 

Other than that, if you’re a crafty person, certain handmade items can be made as per customer requirements, such as photo frames, jewelry boxes, or even handmade shoes. All you need is a way to communicate with your customer, get their unique design requests, and negotiate other details. 

Pros: full creative freedom.

Cons: making things yourself can be extremely resource and time-consuming.

Hire a Manufacturer

You can hire a manufacturer who specializes in shaping products and producing them as per certain requirements, such as cups, glasses, jewelry items, or clothing. A manufacturer who has multiple products can offer you a long-term collaboration, saving you time and money. 

Pros: the tools and experience of the manufacturer can help you create products you wouldn’t be able to make otherwise.

Cons: manufacturing products the old-fashioned way means you will need a space for your inventory, which nowadays can be extremely costly. 

Final Thoughts

Though custom product creation is a fantastic way to win customers, it’s always up to your careful planning to check which model suits you best, which region you need to target and what your specific audience prefers. 

E-commerce business is not always easy. The markets are flooded with sellers, and not everyone can start selling just by opening up a store. Still, with thorough planning, finding your niche, product creation, using the right keywords, customizing your store, and offering the best customer service, you can stand out among your competitors. 

The post 5 Smart Tips to Design Custom Products and Get Ahead of your Competition appeared first on noupe.


The Top 10 Trends in Employee Management

According to Britannica, the past few decades had more development than the whole of previously recorded history, and as we speak, the world keeps evolving faster than ever. 

In the last three years alone, the entire globe was stuck in lockdown, and remote work immediately became the norm, with over 85% of companies introducing a flexible workspace policy. 

Now, AI is making a huge plunge, threatening to eliminate 375 million U.S. jobs by 2030, which equates to 46% of the current workforce or more. 

Everything is changing, and employee management is no exception. If you want to catch up with the trends, then you need to be up-to-date with the latest news. To help you out, here are the top ten employee management trends you probably don’t know. 

Using HR Software To Track Absences 

An absence-tracking system is a computerized tool designed to help employers monitor employee attendance and absences. It is a rising trend in the workplace due to its ability to streamline business processes, reduce costs associated with unplanned absences, and improve employee relations by providing managers with accurate records of leave requests and approvals.

There are numerous methods for tracking employee absences, such as electronic time clocks, paper logs, spreadsheets, calendars, or other scheduling software programs. Here are the five most popular ways:

1. Electronic time clocks: This system automatically records when an employee punches in or out and can be used in-person or remotely. They are cost-effective and provide digital proof that employees were in the office at a particular time.

2. Paper logs: This traditional method of recording employee absences are still widely used today. When employees arrive or leave, paper logs are typically filled out and signed, providing managers with a paper trail of absences for easy reference.

3. Spreadsheets: Spreadsheets offer an easy way to log daily attendance, calculate sick days and other leave types, and track overtime hours. You can find free absence-tracking Excel templates online to help you get started quickly and easily.

4. Calendars: Online calendars are becoming increasingly popular as they allow users to view everyone’s availability at once, making it easier to plan meetings, assign tasks and check in on team progress. Most online calendar tools also offer the ability to set up alerts for important events and deadlines.

5. Software: This system allows users to create and manage employee schedules quickly, assign shifts and holidays, track absences, calculate overtime pay, and more. It is often used with time-tracking systems to ensure accurate payroll calculations.

Automation of Administrative Tasks 

According to a research report by MIT Sloan Management, 87% of global organizations believe that automation through AI technology will give a competitive advantage. So if you’re not utilizing AI right now, you can be sure that you’re eating the dust of your competitors. 

This is especially significant for managers juggling tedious and repetitive tasks like data entry or writing reports. By automating these tasks, you’ll have more time to focus on jobs that genuinely matter, like working on new ideas or connecting with customers.

Here’s how you can automate your administrative tasks

Step 1: First, look at the responsibilities of your role and consider what activities you can feasibly automate. Some examples include email follow-ups, document management, data entry, scheduling meetings, and customer support.

Step 2: Choose the right automation tool for your needs. There are various types of automation tools available on the market today. Consider the tasks you identified in Step 1 to determine which tool is best to achieve them efficiently and cost-effectively.

Step 3: Create a workflow diagram that outlines how each task will run from start to finish using automated systems and software. Using this diagram as a roadmap will help ensure that all steps are completed without snags.

Step 4: Put your automation system into action! Once you’ve tested the workflow, it’s time to reap the time-saving benefits of automation.

Leveraging Technology to Enhance Collaboration among Virtual Teams 

According to Gallup, connecting employees through collaboration tools can increase performance by up to 37% and talent retention by 36%. Yet despite these desirable perks, only 2 out of 10 remote workers feel connected with their co-workers. 

If you’re managing a virtual team, they most likely share the same experience and encounter collaboration issues like…

1. Miscommunication: Virtual teams often rely heavily on emailing, texting, and video conferencing, where simple details like the tone of voice or nonverbal cues can easily get lost in the mix. 

2. Difficulty with collaboration: Sharing projects with time zone differences, technology issues (like video lagging or weak internet connection), and home-life distractions can be challenging too.

3. Lack of trust: It’s more difficult to establish trustworthiness due to the lack of accountability in a remote workspace. The entire workflow depends on everyone’s initiative, so it’s more on individual integrity than teamwork. 

So how do you remedy these issues? It’s simple; you pick the right collaboration tools for your team because it’s the foundation of your company’s communication.

Productivity is the norm with the right platform. 

So how do you make the right choice? 

1. Determine your team’s needs: Before selecting a collaboration platform for your virtual team, it is vital to assess your team’s specific needs first. What type of communication will improve productivity and efficiency? Will the platform need features such as task management, document sharing, or video conferencing capabilities? Understanding what features are required by the team will narrow down your list of potential platforms.

2. Research collaboration platforms: Once you have determined your needs, begin researching which collaboration platforms best suit those needs. Consider user-friendliness, cost, and scalability. Remember to look through online reviews or ask colleagues for advice on the available media.

3. Evaluate a trial version: Try out a few of the collaboration platforms you have narrowed down. Most collaboration platforms offer free trial versions so you can test drive the platform before committing. This will give you an idea of how well the platform performs and its overall usability.

4. Implement and test: Once you have chosen the right collaboration platform for your virtual team, it is time to implement and try it. During this stage, ensure that all team members know how to use the platform. Take note of any issues that arise during testing, such as bugs or slow performance.

5. Monitor feedback: After the platform has been implemented, it is essential to monitor input from your team members and address any issues that may arise. Asking for information on how well the collaboration platform works and what could be improved will help ensure that your virtual team gets the most out of the forum.

Greater Focus on Well-Being and Mental Health Support 

In the modern business climate, it’s becoming increasingly evident that employers need to shift their focus toward supporting employee well-being and mental health

The competitive work environment is often associated with high-stress levels, which can lead to burnout and decreased productivity. So employers must do their part in creating a healthy work environment for their employees.

Here are some actionable steps to help you create an optimal work environment for your virtual team:

1. Establish clear expectations – Make sure that all team members clearly understand their roles and responsibilities and how their tasks fit into the company’s larger goals. This will help them understand how their efforts contribute to the company’s success.

2. Set realistic deadlines –Set achievable deadlines for each project or task and ensure everyone knows when to complete the work. This will help keep everyone organized and on track so that tasks are completed on time.

3. Offer flexible working hours – If possible, let team members set their hours and manage their workloads around their other commitments. This will help ensure that everyone can work in a way that suits them best and still meet deadlines without compromising their personal lives.

4. Encourage communication – Make sure there are open lines of communication between team members so they can discuss questions or issues quickly and easily. This could include virtual meetings or creating online discussion boards for each project or task.

5. Provide support – Make sure everyone has access to the necessary resources to complete their work. This could include training, guidance, coaching, or even technical help if needed.

6. Reward performance – Acknowledge and reward employees when they do a great job to motivate them to continue performing at a high level. You could do this through bonuses, recognition awards, or public praise of their achievements during team meetings.

7. Offer feedback – Regularly offer constructive feedback on how employees are performing so that they know what areas they need to work on and where they can improve. This will help keep everyone motivated and encourage them to strive for success.

8. Respect personal time – Don’t expect employees to be always available. Ensure they are given adequate time off and understand that their private lives still need to be respected.

9. Take regular breaks – Encourage team members to take frequent breaks to stay focused and productive throughout the day, even if it’s just for a few minutes.

10. Keep up morale – Lastly, ensure everyone feels positive and motivated by maintaining an open and supportive environment where everyone can feel safe enough to share their ideas or struggles without fear of judgment.

By implementing these tips, you should be able to create a healthy work environment for your virtual team and ensure that each member feels valued and supported.

Swapping Traditional Performance Reviews for Continuous Feedback Loops 

Swapping traditional performance reviews for continuous feedback loops is becoming increasingly popular among employers. 

By utilizing a continuous feedback loop system, employers can give and receive timely and meaningful feedback from employees on an ongoing basis. 

It also allows for more frequent communication between managers and employees, providing opportunities to discuss successes, areas of improvement, and the actions necessary to make the most out of each individual’s potential. 

Additionally, this type of system helps build trust within the organization by showing that management values employee input and takes it seriously when making performance management decisions. 

If you want to try this out, here’s how you can start: 

1. Assess the current performance review process: Take the time to assess and understand your company’s current performance review system, including how it is structured, what metrics are used, how employees receive feedback, and more. 

2. Identify areas of improvement: After assessing the current performance review process, take note of any areas you would like to improve or change to support employee development and engagement through a continuous feedback loop system.

3. Discuss changes with the team: Once you have identified areas for improvement, it is essential to discuss them with the team. This will ensure that everyone understands the transition and knows what to expect from a continuous feedback loop system.

4. Create processes for gathering feedback: After discussing the transition with your team, create systems and processes for gathering employee feedback on an ongoing basis. This should include methods of collecting both formal and informal feedback, such as surveys or anonymous drop boxes.

5. Strategize how to respond to feedback: As you collect employee feedback, creating strategies for responding promptly is essential. Consider implementing automated responses that can be triggered based on specific reactions or comments and setting up regular review sessions where employees can have more in-depth conversations about their feedback.

6. Train managers on effective feedback: As you roll out the continuous feedback loop system, you must train your managers to provide and receive employee feedback effectively. This should include teaching them how to give constructive criticism and understanding what praise is most effective.

7. Monitor progress and adjust systems: Once the continuous feedback loop system has been implemented, monitor its progress regularly and adapt processes if needed. This will ensure that employees receive timely and actionable feedback that helps them further develop their skills and abilities.

Implementing Fun & Gamification at Work

Implementing fun and gamification in a virtual workplace can be beneficial for many reasons. 

For starters, it can help employees become more engaged with their work by introducing elements of friendly competition that motivate them to achieve goals. 

Additionally, it can create a sense of team spirit and camaraderie among workers who may not normally interact daily. 

Furthermore, gamified tasks are often less intimidating than traditional approaches to completing tasks or assignments, which improves morale and productivity. 

Finally, incorporating game features into the workplace can help teach new skills or training employees since games often focus on problem-solving. This can make learning more accessible and enjoyable for everyone involved.

Overall, introducing fun and gamification can significantly increase engagement, morale, productivity, and learning in the virtual workplace.

Here’s how you can gamify the workplace:

Step 1: Identify the correct game elements for your workplace. Consider what type of audience you have and which features might motivate them the most. Think about using these elements to reward employees or encourage team collaboration.

Step 2: Research available gamification solutions and platforms. Various options can make it easy to bring fun and games into your virtual workplace. Consider factors like cost, integration capabilities, scalability, customization options, and user-friendliness when making your decision.

Step 3: Set up your chosen solution in an organized manner. Make sure to plan how you structure rewards, challenges, tasks, and competitions within the system. Ensure to provide support materials and documentation so employees can quickly get up to speed on how the system works.

Step 4: Test it out! Have a few of your most enthusiastic employees try the system to identify issues before rolling it out to everyone. This will also give you an idea of which game elements are being used and what might need tweaking or removal altogether.

Step 5: Roll it out company-wide! Celebrate this new initiative with your colleagues, and ensure they understand its features and benefits. Encourage people to use the system and have fun with it – be creative in finding ways to engage with each other through these games.

Step 6: Monitor and adjust as needed. Keep an eye on how the system is being used, and make any necessary changes or tweaks to ensure that it’s working for everyone. You can also continue to add new elements or even create different themes for different teams or departments. The possibilities are endless!

Embracing Flexible Working Arrangements 

More and more businesses are beginning to realize that flexible working arrangements are the way forward. 

As such, many of them are now introducing policies that allow their employees to work remotely—either full-time or part-time—with some even offering flexibility in terms of when they can take breaks or vacations. 

The result is a win-win situation for both the employer and employee: increased engagement, improved job satisfaction, and productivity levels, as well as lower costs for the business.

At the same time, employers must also be aware of potential risks associated with remote working arrangements. 

These include data security issues and problems with communication between employees who are not physically present in the same office. To mitigate these risks, businesses must implement appropriate monitoring and security measures and provide regular employee training on how to best use remote working technologies.

Overall, a flexible working arrangement is definitely one of the top trends today, and if you aren’t online yet, then maybe it’s time to be open to it. 

Here’s how you can get started: 

1. Assess your organization’s needs: While flexible working arrangements can benefit employers and employees, they may not be suitable for every business. Carefully consider the type of job roles being offered and determine which ones could potentially benefit from an alternative schedule or location.

2. Reach out to potential candidates: Once you have identified roles that could be shifted to a more flexible working pattern, reach out to potential candidates interested in this arrangement. This will indicate what skills potential employees possess and their level of commitment to the role.

3. Draft an agreement: Once you have identified a suitable candidate, draft a clear and concise agreement that outlines the terms of their flexible working arrangement. This should include details such as work hours, payment structure, and other guidelines that must be adhered to.

4. Train your managers: Managers will play a pivotal role in ensuring that flexible working arrangements are successful. Provide them with all the necessary information on monitoring and managing remote employees so they can check in regularly and provide feedback.

5. Communicate with your team: Regular communication is essential for maintaining morale and productivity levels when introducing a flexible working arrangement into your organization. Encourage open dialogue and ensure that everyone knows what is expected from them.

6. Monitor progress: Make sure to regularly review the success of your flexible working arrangement and take any feedback on board to make necessary adjustments and improvements if needed.

Increasing the Use of Analytics 

Analytics allows HR departments to understand better their employees’ performance, engagement, and well-being. 

By leveraging sophisticated data analysis techniques, they can identify areas where improvements need to be made and develop strategies tailored to each individual’s needs. 

This helps them ensure that all employees have a positive experience while working and makes it easier for companies to meet their organizational objectives.

Additionally, as technology evolves, businesses can access more detailed information than ever to make even more informed decisions about their workforce. 

Analyzing employee data can help uncover hidden insights that improve overall performance and productivity, making it an invaluable tool for HR departments in 2022.

The key to analytics success is ensuring that the data collection and analysis process is correctly aligned with the company’s objectives and values.

Furthermore, you should transparently use analytics so employees understand how their data is used and are comfortable with the results. 

Companies can responsibly leverage analytics to maximize their potential benefits while protecting their employees’ interests.

Overall, using analytics in employee management is one trend that will continue to shape businesses in the future. 

By taking advantage of new insights from data, HR departments can develop better strategies and increase effectiveness overall – all while giving employees more transparency into how their performance impacts the organization’s success.

A step-by-step guide to using analytics in your company:

1. Establish Goals: Before diving into analytics, you must first identify the goals you want to achieve with your data-gathering efforts. Are you looking for ways to increase productivity? Do you need better insights into customer behavior? Determine what areas of your business need improvement relative to employee management and use that as a starting point.

2. Collect Data: Once you’ve identified the goals, it’s time to begin collecting relevant data from sources like surveys, customer feedback forms, and online reviews. Ensure all collected data is categorized correctly and stored securely on an internal server or cloud hosting service for easy access later.

3. Analyze the Data: After all relevant data has been collected, it’s time to analyze it using analytics software. Look for patterns and trends in the data that can provide insights into employee performance, customer satisfaction, and other business metrics.

4. Take Action: Now that you’ve identified any potential areas of improvement, it’s time to act on them! Based on your analysis, determine what changes need to be made to improve employee management and help your organization reach its goals. Be sure to track results to measure how successful these changes were.

Emphasis on Soft Skills Training

Soft skills such as communication, collaboration, creativity, and problem-solving can significantly impact employee productivity and morale. 

Companies should prioritize developing or enhancing soft skills among their employees by providing targeted workshops, seminars, and other learning opportunities that target these areas. 

This can help improve employee engagement and performance while fostering a healthier workplace environment where people from diverse backgrounds can thrive. 

Additionally, organizations should be open to feedback from different stakeholders when designing programs for soft skill development to ensure that all workforce members are represented in the curriculum. 

Employers will create an environment where collaboration is valued, and employees can develop the skills needed to succeed by emphasizing soft skills training. 

Here are some steps to help you develop your team’s soft skills:

1. Identify Your Team’s Learning Objectives – Before beginning any training program, you must identify what skills or knowledge your team needs. Consider their roles and responsibilities and any self-improvement goals they may have. With this information, decide on areas for improvement and create learning objectives accordingly.

2. Choose Appropriate Training Methods – Once you know which skills need to be developed, decide on the best way to teach them. Depending on the skill, this could include lectures, group activities, role-playing scenarios, or simulations. Think about how training can be fun and benefit your team’s growth.

3. Create an Effective Training Plan – Once you’ve decided on the methods of instruction, create a detailed plan that outlines class topics and materials and any assessments to be completed at the end of each session. Test out different approaches before deciding which will work best for your team.

4. Monitor Progress – It’s essential to keep track of how your employees respond to the training and adjust it if necessary. Consider scheduling feedback sessions with individual employees or allowing them time during staff meetings to discuss their progress and offer suggestions.

5. Provide Support – Once the training is complete, make sure that there are mechanisms to support your employees’ ongoing learning. This could include providing access to online resources or a mentor system where experienced staff members help guide newer team members through their development journey. Additionally, consider offering rewards such as bonuses or recognition for mastering new skills or taking on special projects that challenge them further.

6. Measure Success – Finally, track and measure the training program’s success. Ask employees to provide feedback on their experience and assess how well they have been able to apply what they learned in their everyday duties. This will help you identify areas for improvement and ensure that your team stays ahead of the trends in employee management.

Holistic Benefits Packages That Suit Everyone  

Employers are beginning to understand that one-size-fits-all benefits packages don’t work for everyone. 

That’s why employers in 2022 are offering personalized, holistic benefits packages that address the needs of each employee. 

Companies are taking a more customized approach to their benefit plans—offering flexible hours, telecommuting arrangements, and financial counseling services. 

Additionally, companies are focusing on ways to make their employees feel valued beyond just salary or bonuses. 

For example, employers may offer health and wellness programs such as free fitness classes or yoga sessions; childcare support; professional development courses; transportation assistance, and tuition reimbursement. 

By creating an environment where employees feel appreciated, companies can foster loyalty and increase productivity among their workforce. 

Here’s how you can do this:

1. Research – It’s essential to understand what benefits employees prefer and need from their employer. Ensure you investigate different healthcare plans and retirement savings options available on the market and any local laws affecting your industry or region.

2. Assess & Prioritize – Consider your company’s current financial situation before deciding which benefits will be offered to employees. Put together a list of available options, then prioritize them to ensure you’re offering benefits that best suit the needs of your employees.

3. Evaluate & Communicate – Before implementing a new package, it’s essential to test and evaluate its effects on the company and its employees. Ask for feedback from current staff members or involve potential new hires in the process. Once you feel confident about the proposed plan, communicate clearly with everyone affected.

4. Implement & Monitor – Ensure all systems are in place before rolling out your holistic benefits package. Keep monitoring it regularly to ensure that everything is running smoothly and that you can address any issues or concerns quickly.

Emphasis on Continuous Learning & Development 

Employee management in 2022 will place a greater emphasis on continuous learning and development. 

In today’s ever-evolving landscape, employees need to keep up with the latest trends and technology, so companies must provide them with resources to stay ahead of the curve.

Organizations should identify gaps in their current training programs and develop initiatives that encourage lifelong learning. 

Virtual seminars, online tutorials, and trend briefings can help educate employees on different topics, such as industry best practices, emerging technologies, or leadership skills. 

Additionally, they should look into offering tuition reimbursement for classes taken at local universities or institutes related to their field of work. 

This will help employees hone their existing skills and acquire new ones that can be useful in the workplace.

Aside from formal learning, organizations should also consider creating an environment that encourages informal learning. 

This could include collaborative working groups, mentorship programs, or employee knowledge-sharing forums. 

By encouraging socialization and communication between teams, organizations can foster a culture of continuous growth and development.

If you want to follow, then here’s what you should do: 

1. Assess employee needs – Take the time to get to know each of your employees and assess their needs for professional growth. Ask questions about their current skill sets, goals they wish to achieve, and what subjects or areas of expertise interest them. This will help you identify which areas would be most beneficial for them to focus on to reach their goals.

2. Offer training opportunities – Provide employees with resources when looking into additional training or learning opportunities. This could be anything from online courses to attending seminars or workshops. Ensure that the training is tailored to their individual goals and interests to ensure effective learning.

3. Encourage skill-sharing – Create an environment where employees can easily share their skills and knowledge. Offer them the opportunity to collaborate on projects or to teach each other what they know. This will help foster creativity, collaboration, and innovation among your team members.

4. Track progress – Keep track of your employees’ progress in terms of their development goals, either using a project management system or through regular meetings with each employee individually. Doing this will allow you to provide additional support and recognition for achievements.

5. Offer rewards – What better way to motivate your employees than by offering rewards for their efforts? Whether it’s a gift card or an extra paid vacation day, recognize and reward the hard work that your team puts in towards their professional development.

Conclusion

By understanding the top 10 trends in employee management for 2022, employers can equip themselves with the right strategies and tools to create a positive work environment that drives success at every level. 

If you’re interested in staying up-to-date on the latest developments in employee management, be sure to share this blog post with your colleagues and friends!

Let’s continue our learning journey to ensure we are prepared for what lies ahead!

The post The Top 10 Trends in Employee Management appeared first on noupe.


Optimizing Your Website’s Navigation Standards Based on Consumer Behavior

Providing a straightforward, intuitive user experience (UX) is key to the success of your blog, e-commerce site, or online journal. Without a clear sense of direction, users will turn to alternatives and your bounce rate will skyrocket. 

You can improve your UX dramatically by optimizing your website’s navigation standards based on consumer behavior. You can use consumer data to track bounce and trace the customer journey from the landing page to the exit page. 

You may need to complete a UX audit to get a more accurate understanding of consumer behavior. A UX audit will assess factors like accessibility, mobile formatting, and broken links on your site and improve your website’s navigation standards. 

Ethically Obtaining Consumer Data

Data collection is a hot topic in website design. You need accurate data to ensure that your site is operating optimally, but you can’t overreach and infringe on consumers’ privacy. 

In reality, most website designers and administrators end up collecting more data than they need or can reasonably use. This can be an issue if you experience a data breach or if you have a security flaw. Assess your current data collection strategy, and ask yourself the following: 

  • Is the data you’ve collected personally identifiable? 
  • Would you be liable if the data fell into the wrong hands? 
  • Do you have a reasonable need to use the data? 
  • Are you transparent about the data you are collecting? 

Answering these questions will give you a sense of whether or not your current data collection strategy is ethical. It may also make your strategy more efficient, as you’ll cut down on unnecessary or unusable data that is slowing down your decision-making process. 

Interpreting Consumer Data

Using the consumer data that you’ve obtained ethically is key to optimizing your website’s navigation standards. However, many marketing departments and website administrators don’t fully understand how to improve navigation based on consumer behavior data. 

You can start website navigation analysis by tracking and recording inbound traffic sources. Starting with traffic sources allows you to estimate the effectiveness of your SEO strategy and will give you an idea of who, exactly, is making it to your website. 

Filter your search results to remove “fake” traffic, and refine your search to learn more about the folks who make it to your site. Being thorough at this stage will save you time in the future, as you’ll know if consumers coming from social sites are bouncing once they see information like prices, or whether there’s an issue in your navigation menus that is preventing pay-per-click users from finding the information they are looking for. 

Once you’ve filtered users and understood your consumers, it’s time to track and navigate the consumer journey through your site. 

Tracing Consumer Journey

You can increase the accuracy of your consumer journey by creating journey maps for your website. A journey map will identify things like: 

  • Consumer touchpoints: where do consumers first encounter your brand? 
  • Consumer pain points: what stops consumers from converting? 
  • Desired actions: how do you want your consumers to navigate your pages? 

A detailed journey map will identify the navigation that your ideal user will take and help you spot moments when users deviate from the course you set them on. 

You can assess your consumer’s actual journey using Google Analytics (GA4). Use GA4 to assess path exploration using the “explore” panel on the GA4 homepage. This will allow you to see the actual pathways that real users have taken to land on your pages. 

Filter these results as many times as you need to assess the effectiveness of your pages. Combine these insights with things like the length of the user’s session and the bounce rate of certain pages. If you find that some pages have high bounce rates or an excessively long “dwell time”, you likely have a problem with your navigation standards. 

If the results of your pathway exploration assessment are concerning, you need to complete a general UX audit. 

General UX Audit

A general UX audit can transform your site structure and optimize your consumer journey. Start by assessing your current UX standards and compare them to the established navigation best practices

  • Consistent: Can users utilize the same buttons and tabs to find their way through your site? 
  • Visible: Are symbols accompanied by text? Can users quickly find the menu page or drop-down? 
  • Flexible: Do you account for a reasonable range of consumer preferences? Can users quickly retrace their steps if needed? 
  • Concise: Do you utilize too many “mega menus”? Is there a better way to present navigation options? 

An audit of your current navigation principles shouldn’t take too long. You already have the hard data that points toward problem pages, so you can find the issue and experiment with different ways to present navigation options. 

Once you’ve assessed your navigation options, complete an audit of your site structure. Highly hierarchical sites are suboptimal from a UX and SEO perspective. While categorization is useful, strict hierarchies can produce silos and isolate some pages from the rest of your site. Try connecting silos with horizontal linking that helps users find the information they need. 

Accessibility 

Accessibility is essential for website design and maintenance today. Millions of users have some form of disability that changes the way they interact with your website. This means that cherishing accessibility can lead to a higher ROI on your web development spend and improve your brand image.

When auditing your website navigation for accessibility, consider the following: 

  • Does anchor text accurately describe the linked content?
  • Do you have suitable title tags on each page? 
  • Can your entire site be navigated with a keyboard? Do you have “mouse traps”?
  • Are your buttons suitably descriptive and screen-reader friendly? 

Creating an accessible website will help improve your navigation metrics and ensure that all users can interact with your content in the way it is designed. 

Mobile Formatting 

Mobile formatting can be a real headache for website designers and administrators. Mobile sites have a limited amount of space to use, and you don’t want navigation menus to take up the entire page. 

Providing an intuitive, user-friendly mobile experience is imperative. When designing a mobile site, try to minimize the amount of scrolling and typing users have to do. Repetitive scrolling can cause mobile users significant pain and lead to inflammation and swelling in users’ thumbs and fingers. 

Give mobile users a better UX by utilizing classic mobile site design options like the “hamburger” menu icon and adding text-with-icon buttons so mobile users can see the information that they want to access. 

Conclusion

You can use consumer data to trace your customer journey and identify issues. Use key insights like bounce rate and dwell time to identify areas of concern. When revamping your site, stick with classic options like the “hamburger” menu icon and ensure all your navigation tools are fully accessible.

The post Optimizing Your Website’s Navigation Standards Based on Consumer Behavior appeared first on noupe.


Top Tips for Using Background Textures in Your Website Design

Website backgrounds are similar to breathing. They are a part of our daily lives, yet we rarely pay attention to them unless something is wrong. And, like every breath you take, website background designs are essential to the success and longevity of your website; they improve the performance of every other aspect of your site.

While there are several methods to employ textures in web design, if you adopt a contemporary approach and follow a few easy guidelines, you’ll get a lot more mileage out of those backgrounds.

Backgrounds are the foundation of good design. This is why:

  • Backgrounds are the building blocks of a great composition.
  • Background textures and colors add depth and contrast to visuals, helping them to stand out and be seen.
  • Well-composed background photos can assist generate room for you to overlay text.
  • Backgrounds may add context to a design by offering supporting visual components.
  • Because beginning with an empty page might be intimidating. 

What Exactly are Background Textures in Web design?

Structures exist in the realm of web design as texture background pictures. These graphics appear to be a three-dimensional surface, with relief visible through the screen. They provide the eyeballs with a tactile sense. 

As a result, web textures provide dimension to design and draw attention. Furthermore, the resemblance of the texture of the background pictures to real-world items provides the virtual area with a sense of reality.  Along with this naturalism, there are linkages with what is outside the screen. 

Effective Tips For Using Background Textures For A Website

Here are seven pointers to help you use background textures for a website effectively all of which are in line with the latest and greatest design patterns and trends.

1. Keep it Simple and Understated

Many people may need to notice a fantastic background texture. It should be an almost invisible feature that adds depth or visual appeal while contributing to general readability and usefulness.

Background textures that are simple and subtle are ideal for this. Simple background textures can be practically any color and contain tiny or tight repeating patterns. 

The concept is that these background textures aren’t intended to be a focal point, but rather to assist in drawing attention to the rest of the design.

2. Obtain a Gradient

Gradients are fashionable and visually appealing. You may use a gradient as a background texture either alone or in conjunction with a photo. Almost any color combination is acceptable, so utilizing a gradient to create texture and depth is simple. 

The animated animations in the forefront virtually jump off the gradients, and the dark-colored call to action is clear. The gradient texture’s lighter and darker sections aid the user in moving around the design at a glance.

3. Take It Out If It Serves No Purpose

Before you use your strategy on a client’s website, fine-tune it. As with any website you develop, always make sure that your usage of texture is based on a solid plan. If you can’t defend what you’ve done as an improvement, get rid of it.

Overdoing texturing is pointless. The Web’s sole goal is to spread information. How will you do this if your material is unreadable? Furthermore, subtlety and nuance are more effective ways to demonstrate knowledge of a subject.

4. It Should Be Animated

While many of the recommendations have concentrated on static background components, no law states that a background cannot be dynamic.

To get the most out of this style of background texture, keep the movement minimal so it doesn’t distract from the primary picture or statement, including a subdued or delicate color palette.

This animation may incorporate moving, twisting, turning, or video components. Users’ attention may be captured by using motion. Make the most of a moving background texture by ensuring that it does not overpower the design’s foreground.

5. Make Use of an Image

A website background texture does not have to be a repeating pattern downloaded from the internet, instead takes help from a professional website designer. Images that relate to the brand or core theme are some of the most incredible background textures to offer another degree of visual intrigue and engagement.

Tip: 11 Questions to Ask a Web Designer Before You Hire Them

The idea is to fade the image into the background successfully. When you fade a picture, it fades out of the primary visual area and into the distance.

6. Incorporate a Trending Texture

A trending background texture may make your design feel ultra-modern and new. With geometric forms being so popular right now, 

The pattern produces a beautiful texture and depth with a combination of bright-colored geometry on a dark backdrop, which helps the user focus on the huge text and call to action because these components contrast with the background. 

In basic sans serif script, the text appears to float over the green forms. Texture layering also helps the overall impression. Color distinguishes two levels of backgrounds, with darker portions behind lighter areas.

Keep a watch on analytics and user behaviors after adjusting to ensure that your bigger background texture is effective. A significant drop in traffic or conversions indicates that your graphics and users are not connecting.

7. Select Logical Textures

Finally, and arguably as crucial as preserving readability, select textures that are logical for your design. If you’re creating a website for a furniture company, rusty textures aren’t going to work. 

Textures, regardless of whether they appear excellent, are supposed to establish identity rather than mislead visitors. Usability should always come first.

How to Get Your Dream Website Background?

Choosing the proper background texture for your website may transform it from ordinary to amazing. Remember that user experience is vital, so use colors and pictures that appeal to your visitors and make sure that you can read content over a website background image clearly and effortlessly.

To keep contemporary and trendy, use solid background colors, avoid cluttering photos at all costs, and consider introducing a trend like a gradient or geometric form. If you truly want to stand out, try your hand at animation, and always use a background that adapts well to tiny displays.

Most essential, keep in mind that there are no hard and fast rules in design. The finest ideas frequently defy the norms entirely. What is most important is your user’s experience. Use these suggestions as a starting point, and don’t be afraid to trust your artistic instincts.

Conclusion

An excellent background texture may add depth and visual appeal to the overall appearance of your website with the help of professional web designers. While the usage of texture in web design isn’t as prevalent as it once was, there are still some useful techniques for incorporating texture into your designs. 

Instead of employing a large, aggressive, grunge backdrop that would age your design, you may use texture gradually.

The post Top Tips for Using Background Textures in Your Website Design appeared first on noupe.


Biggest Challenges Of Freelance Graphic Designers

At first glance, the profession of a graphic designer seems to be the most attractive for creative people. However, the freelancer’s path brings specific challenges you must be prepared for. Today we will discuss the main hardships of freelance graphic designers’ careers.

Graphic designers are among the top most in-demand professions in the internet industry. Designers work with many objects, such as advertisements, websites, apps, book designs, storefronts, press, etc. In addition, graphic designers engage when clients need to design a brand style, logo, and visual concept.

More than talent is needed to build a successful career as a graphic designer. Professional skills and soft skills are equally important. 

Anyone with creative ability can start such a career. However, there are some challenges to overcome and find solutions. 

The path of a designer is winding and thorny, full of uncertainty. Every year the requirements for professionals are increasing. They need to be able to do a lot, understand the product they are creating from beginning to end, and at the same time, have time to find projects for themselves. 

Freelance Graphic Designers’ Operational Challenges 

Time Management

A flexible work schedule is undoubtedly convenient, but only if people can manage their time. Unfortunately, the creative nature of graphic designers can cause them to lose track of time, extending an entire day on tasks that could have taken one hour to complete.

Being creative and passionate about a task is fine, but the clients always want their orders on time. Meeting deadlines is a vital part of a freelancer’s job in any field. Irrational use of time becomes a stumbling block. 

Improper organization of one’s work time results in sacrificing personal needs, boundaries, and physical and mental health. Or on the contrary, the other extreme – is not being able to fulfill the client’s contract in a quality and timely manner. Both options harm their careers.

Tip: Use time management software, and create time limits for your work-time to keep your life and work balanced. Use tools to manage projects and communicate with clients.

Organizing Work

Designers working on their own must understand that they must deal with more than just creative tasks. Freelancers have to advertise and offer themselves, especially in the initial stages. To build a serious career, they must be able to draw up contracts, and documents, make payments, and conduct business activities legally. 

Projects are created in different ways, so every time, freelance designers need to organize and negotiate the time to complete, the cost of services, and the terms of cooperation in detail.

Tip: Study legal business practices in your country, carefully draft specifications and contractor agreements, and study convenient payment and invoicing methods.

Organizing Finance

Designers don’t have to be accountants, but they must understand how payments for services are made and conducted, how to pay taxes, etc. Another challenge in finance is the difficulty in estimating the cost of designing services. How not to inflate the price and scare away the client, but at the same time not to work for a cookie?

First, the salary depends on the graphic designer’s market – the USA, EU, Asia, or CIS countries. Also, the salary level increases in proportion to experience.

Tip: Carefully study the pricing policy of the market and the cost of competitors, exchanges, and stocks. From your experience, compare how much time it takes to complete UI/UX design tasks and how much you can spend on them in the future. Study the models of cooperation “pay per hour,” “pay per result,” etc.

Competition

The competition among graphic designers working from home is very high indeed. The availability of technology for remote work has allowed many professionals to move away from office work to free-floating. In addition, the demand for designers in the traditional industry has decreased. It is much cheaper for companies to hire a designer for a project than to keep him on the staff.

The growth of competition is also conditioned by the appeal of the occupation for young people. On the one hand, they can work creatively without submitting to the strict conventions of the offices, and on the other hand, they can earn decent money. However, as we know, high competition leads to lower fees.

Tip: Work hard to create the best portfolio that shows off your talent and makes you stand out from the competition.

Graphic Designers Career Challenges

Service Promoting

Like any product, graphic designers must promote their services. Often there are difficulties with this since it involves more than just the design of their website, business cards, or contextual advertising. In addition, designers must learn how to communicate with potential clients or collaborate with platforms.

Lifetime Learning

A designer’s career always has room for development and learning. Moreover, keeping up with trends and new technologies is not a privilege but a necessity amidst fierce competition and ever-increasing demand. A designer’s growth can be linear: beginner-experienced-virtuoso, etc. Interestingly, many years of practice do not automatically mean experience growth because one can draw icons for five years or pass from icons to branding. Transitioning to every new level requires increased complexity, knowledge growth, and evolution toward new directions.

Career Uncertainty

Uncertainty follows freelancers along until they establish their permanent client base. Graphic designers often need more stable orders and consistent income. In addition to the lack of stability, career growth is also in question. How to measure it? How to make it move forward? 

To grow professionally as a freelancer, designers need to get a lot of experience, build a steep portfolio, post their work on websites like Behance and Dribbble, follow trends and innovations, learn new tools and software, and jump over the top.

Soft skills should be taught more. And this is almost half of the necessary knowledge. So first, it is important to get the technical background, theory, and observation, then a lot of practice, and then to supplement this luggage with “flexible skills”: plan the work, present a solution, and so on.

Difficulties When Working With Freelance Designers

Low-quality Design

Anyone who has mastered a graphic editor can become a designer. Unfortunately, the conditionally low threshold of entry into the profession leads to many “professionals” on the market not having the best creative, professional, and personal qualities. 

Before choosing a particular designer, research the market thoroughly, review the candidate’s portfolio, and ask for feedback from previous clients.

Unfixed Price Tag

A lousy expert doesn’t know the actual cost of the job because he needs help understanding and estimating the tasks and scope of the job. As a result, he can name one price that seems adequate, but the price tag can increase significantly during the work.

Write the cost and scope of work in the contract, stipulating all the requirements and deadlines.

Lack of Communication

Often freelance designers choose the “take-order-give-order” position. And this can lead to unsatisfactory results. Ideally, the client should seek a system of communication and interim reporting from the performer to ensure the result is consistent with the goal.

Use collaboration tools where you can track the project’s progress and make adjustments in time.

As a designer or as a client of a designer, what problems have you encountered? What solutions have you found? Please share in the comments.

The post Biggest Challenges Of Freelance Graphic Designers appeared first on noupe.


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