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Shutterstock is a renowned global marketplace for designers and creators to sell royalty-free images, footage, illustrations, and vector graphics. With a huge contribution all over the world, its library of more than 200 million stock photos, illustrations, and vectors make Shutterstock one of the best vector websites to find design elements in the creative community. 

But as the stock image market grows, there are more and more websites and platforms that also provide high-quality and even free images. It’s no doubt that when it comes to design, having more options, and more inspiration is never wrong. In this post, I am going to list the 10 best vector websites to find and download free illustrations as Shutterstock alternatives.

Shutterstock: Pros and Cons

There are many advantages of Shutterstock that we can mention, including:

• High-quality and various resources of many kinds (images, videos, sound effects, music, templates)
• Enhanced licenses are also provided to use the content for distribution to a large audience or on merchandise. (of course, except editorials) 
• AI-powered search with truly impressive results 

However, together with some pros above come several cons that we might want to search for other platforms instead.

• Difficult for beginners or amateurs: so many choices regarding types of resources and packs of subscriptions make it more difficult to use, especially for those who are not really Internet masters. I believe that even for those who are experienced, it takes time to read and fully understand their licenses and other useful guides. 
• Too expensive: subscriptions come with limited numbers of image downloads monthly and enhanced licenses do cost an arm and a leg even for single users. 

In terms of simplicity and affordable pricing, I suggest the 10 following best vector websites and platforms as Shutterstock alternatives.

illustAC

Compared to Shutterstock, illustAC has some advantages below.

• Simple to use: this is about illustrations and vector graphics – no other distractions. You visit the site, start searching for the illustrations you want and download them. You need to sign up or log in to download, but no card info is required when onboarding as free users. 
• Simple and affordable subscription packs: Monthly for 12.2$ and Annually for 132$
• NO download limits: unlimited download times for premium users
• NO attribution required 

Other advantages:

• Bulk download for premium users: from search result pages, you can choose file types you like,  add them up to the download folder and download up to 10 files at a time. 
• License for commercial uses at a reasonable price: offer an Extra license at 29.99$ per license to cover the usage of the images as the main element for products that will be sold to multiple clients. No limitation in the number of distributions and time of use.
• Download one format at a time: Shutterstock and some other platforms will let you download all files in a pack. Usually, it’s not really necessary to download such heavy files. On illustAC, we can choose what type of file format we want to download. You DON’T need to unzip or check any licenses within – SIMPLE and EASY in a single click.
• Unique content: illustAC offers various types of free vectors including brushes, templates, graphic backgrounds, etc. But the truly special one is that you can find real Japanese tastes here, from sushi illustrations to bold Japanese decor patterns that you can see from nowhere else. 

Freepik

Compared to Shutterstock, Freepik has some advantages below.

• Simple and affordable subscription packs: Monthly for 15EUR (~14.72$)  and Annually for 108EUR (105.98$)
• Free downloads both for guests and free users: you don’t need to sign up or log in to download images you like. Guests can also download up to 3 free illustrations per day. If you want more, free users can download up to 10 images, and premium users for 100 downloads a day.
• Trendy and up-to-date content: just like Shutterstock, Freepik is a house of millions of creators around the world, you can always find trendy content there. 
• Other embedded platforms for UI designs: Flaticons and Storyset are two other platforms from Freepik where you can find and download free icons and illustrations for user interface design

Vecteezy

Compared to Shutterstock, Vecteezy has some advantages below.

• Simple and affordable subscription packs: Monthly for 15$ and Annually for 108$
• Free downloads for both guests and free users: you can download a lot of free content on Vecteezy with download limits of 3 images for guests and unlimited for free users. Of course, attributions are required in this case, just the same as Freepik. Pro content can only be downloaded when upgrading.
• Licenses are easy to understand and compare: Vecteezy doesn’t challenge users with difficult terms when it comes to licensing explanation and comparison. It won’t take long to fully understand what they offer.

IconScout

IconScout is all about illustrations of all types (flat illustrations, icons, 3D illustrations, and animations). Compared to Shutterstock, it has some advantages below.

• Simple and easy navigation: if you want to search for illustrations, IconScout is easy to navigate. 
• Simple licenses to understand and compare: IconScout provides 2 kinds of licenses (digital license and physical unlimited license) which are clearly explained and compared in simple words. 
• Free assets to download with attribution
• Affordable subscription packs (annually only, no monthly packs): Yearly for all assets will cost 179.99$ and for icons only will cost 155.99$.

Manypixels

Manypixels is a platform providing design solutions for businesses, entrepreneurs to cooperatives. Together with design services, it also shares free illustrations and free icons resources to download. 

Although these libraries are limited in the number of content available, compared to Shutterstock, it still has some advantages below.

• The content is all FREE for commercial and personal uses: you don’t need to pay to download illustrations and icons on Manypixels. You can 
• NO download limits: you can download any content you like without sign-up / log-in and no limits. 
• NO attribution required

Drawkit

Drawkit is also another platform that offers both free and premium illustrations and icons. It is a good alternative for Shutterstock in terms of good pricing, free downloads, and simple licensing. 

• Free download: Drawkit offer free content with SVG & PNG formats
• Good pricing: Premium content is offered by different themes. You can pay for each pack you like.
• Simple licensing: Drawkit’s license is easy to understand (not for merchandise or included in digital design templates, for example)

Other Open Sources and CC0 Platforms

The websites below surpass Shutterstock in terms of no download limits, simple licenses, and no requirement for attribution.  

• NO download limits: you can download whatever you like with no limitation (but of course, there are fewer options to choose from, and most of them are suitable for UI design)
• FREE for all non-commercial or commercial uses EXCEPT redistribution
• NO attribution required

However, the number of resources available on these websites and platforms is limited. If you want to have a wide range of free illustration options, you’d better try the stock and royalty-free illustrations platforms mentioned above. 

Conclusion

Here we’ve mentioned the top Shutterstock alternative vector sites to download free illustrations. Each of these sites has its own usage guides, licenses, and type of resources. Before downloading the images, make sure to check out their terms and conditions to avoid any unwanted copyright infringement.

We hope that with the list of best vector websites above, you can save time and costs when you need to find illustrations and vector graphics for your next projects. 

The post Shutterstock alternatives: Best Vector Websites to Find Free Illustrations appeared first on noupe.

There’s a lot to think about when building a website, here we explore the importance of creating a site that’s accessible to all. 

No matter what type of website you run, whether it’s an e-commerce store or a one-page business showcase, you’re going to want to attract as many visitors as possible. 

The way to do this is to ensure your website is accessible. An accessible web design enables everyone to access your website and content, taking into account the needs of those with a disability.

According to the World Health Organisation, there are over 1 billion people in the world living with some sort of disability. That’s a lot of people you’re excluding from your website if it isn’t accessible. 

In this article, we’ll explore the importance of an accessible website, the design features that work together to ensure your website is accessible to all, and how you can test your website’s accessibility. 

What is an Accessible Website?

An accessible website is one that can be accessed and viewed by everyone, regardless of how they are surfing the web. 

Website accessibility refers to the need for websites to utilize various tools and technologies in order to ensure visiting, navigating, understanding, and contributing to content is the same experience for every user. 

The user journey of your website should be of the same standard no matter how a user is accessing your content. 

Accessibility is a crucial part of the user experience. Not only does it refer to ensuring your website is accessible for users with disabilities, but it also involves taking steps to make sure your website is compatible with different devices such as desktop computers, smartphones, and tablets.

Why Should Your Website Be Accessible?

When building your website, accessibility should be a key part of the process and not an afterthought. 

Firstly, an accessible website ensures as many people as possible can visit and enjoy your website. The last thing you want after you’ve designed and built a great website is to discover you’re blocking potentially hundreds of visitors. 

Plus, Search engines such as Google simply won’t rank a website that isn’t accessible and doesn’t offer a strong user experience. A great user experience and strong accessibility can both impact your search engine performance. 

What Makes a Website Accessible?

Luckily for website owners, there are official guidelines that you can refer to in order to ensure your website is accessible. 

The Web Content Accessibility Guidelines (WCAG) were created to set a universal standard that all websites worldwide should aim to meet in order to make their web content accessible. These accessibility considerations can be applied, not only to website design but to wider digital content like email marketing or social media. 

There are also four key principles of accessibility that form the foundations for any content created and published online. They are:

• Perceivable – this refers to all aspects of the website being perceived by the human senses so that no aspect is hidden or inaccessible. For most users, this will be through sight but for those with a visual impairment, it may be sound or touch.
• Operable – all interactive aspects of the website such as navigation and buttons should be able to be operated by all users.
• Understandable – every user should be able to understand the content and its purpose.
• Robust – web content should be able to function across a variety of technologies and devices.  

So how can you ensure you’re building a website that’s accessible? We’ve listed some of the key design features and principles you should consider below.

Use High Contrast Colours 

Some users may have difficulty viewing your content if you opt for low-contrast colors. Using high-contrast color combinations such as black and white or black and yellow ensures everyone can read your content. 

Enable Keyboard Navigation 

In order for a website to be considered accessible users should be able to navigate it without a mouse. Clicking on links and accessing new pages should all be able to be done via a keyboard if necessary. 

Add Captions to Videos 

If you feature any video content on your website, be sure to include captions or transcripts so that users who are hard of hearing or even those whose devices have no sound can enjoy your content. 

Include Alt Text on Images

Alt text is text that you can add in your image settings to describe the image to users who cannot see it. This way, all users are able to enjoy your website content.

Breakup Your Content with Headings

Using headings helps to break up your content to make it easier to digest for users. Clear headings also help screen readers to navigate through your webpage and interpret your content.

Ensure Your Website is Mobile Friendly

There are an array of different devices that people can use to access your website. Ensuring your website is optimized for mobile makes sure that your website will adapt no matter what the screen size.

How to Check if Your Website is Accessible 

It’s important to regularly check your website for various performance issues, including how accessible it is. 

There are various ways you can monitor the accessibility of your website in order to ensure it’s offering the best user experience possible for all visitors. 

Use an Online Accessibility Checker – online accessibility checkers such as WAVE are tools that can evaluate the accessibility of your web pages. To use accessibility software you simply enter the URL of the page you want to check and you’ll receive a report flagging any potential issues. 

Manually Check Your Website – a manual accessibility check will be more time-consuming than other alternatives. Use a checklist to ensure you’re conducting a thorough assessment of your website and view every page with accessibility as the priority. 

Hire an Accessibility Expert – if you’re dedicated to making accessibility a core principle of your online brand then hiring an accessibility expert is a good idea. An accessibility expert will audit your site and provide actionable feedback and recommendations. 

Website Accessibility at Every Step

An accessible website isn’t just to meet the needs of your end user either. Everyone from business partners and stakeholders to web developers and external consultants needs to be able to access your content. 

Accessibility should be the priority at every step of your website build. Whether your site is a simple landing page or a full software product, adhering to accessibility standards helps you ensure that all users can engage fully. So, if you’re working in-house or are outsourcing digital product development, providing clear guidelines to your developers and designers is essential.

The ease with which people can access your content will have a major impact on your brand positioning.

Think about it, if a user struggles to explore your website or engage with your content what does that say about your brand? You want to be positioned as a brand that cares, not as one that doesn’t think about others. 

Similarly, site audits should analyze accessibility whilst keeping up to date with the latest technologies and tools will ensure your website is staying ahead of the competition. 

Make Your Site Accessible To All

The fact is, you simply can’t afford to not prioritize building an accessible website. 

The good news though is that making a site accessible has never been easier and you have the potential to reach as many people as possible, even those who may have struggled to access websites in the past. 

In this article, we’ve explored everything you need to know about why an accessible website is so important and the steps you can implement to ensure your site is up to scratch. 

Incorporate website accessibility into every aspect of your web design and maintenance and you should have no problem welcoming an array of visitors to your site. 

The post Is your Website Accessible? It Should Be. appeared first on noupe.

A well-designed website is an incredibly important aspect of any business. Think of your website as your home base. It’s where most of your customers go to get information about your brand and what you offer. So if you don’t have a good website, it can deter customers and result in fewer conversions and sales. 

As the website is so critical, however, it can often become a point of frustration for many businesses. Getting your website just right can take time, and it can be overwhelming if you don’t know where to start or aren’t having any success. 

There are many aspects of web design, and knowing which areas to focus on throughout the process can be challenging, as there is no one right way to go about it. Is functionality more important? Aesthetics? User experience? Security?

These are all reasonable things to worry about when you are trying to design a new website. But the answer can vary depending on your brand and your company’s specific needs or goals. 

Below, we’ll explore the different elements of web design to help you understand what they are and which ones might be a priority over others, depending on your brand.  

The first step in deciding your web design priorities is to go through all the different elements and think about them in terms of your company’s specific needs and goals. The web design process can be different for every brand, so just because one company does it one way does not mean you should do the same. 

For some, the user experience might be the most important element of web design, for others, it might be cybersecurity. In the end, all of the below elements are important and should be included, but when you are just starting out, and perhaps don’t have the time or money to focus on them all, it’s helpful to identify each one to determine what is most important for your business’s specific needs. 

Brand Awareness

If you are a new business, brand awareness should be one of your top priorities. You need people to know about your brand in the first place before they will even go looking for your website. Once they do get to your website, your brand identity should be clear and easy to recognize. 

Focusing on establishing your brand identity through brand awareness will help you connect with people so they will remember you. In doing this, you will start to establish a new customer base, and those customers will become more loyal to your brand and recommend you to others. 

Think of brand identity as your first impression. If you leave a bad first impression, you aren’t going to attract any customers to your new business, but if you leave a good first impression, you will more quickly establish yourself as a brand to keep an eye on, which means you will grow your customer base and start making sales. 

So good branding is key when designing your website as a new business. This means having an appealing logo, a good brand story that tells customers who you are and what you value, and other memorable brand elements and aesthetics, such as appealing and recognizable color schemes and imagery. 

User Experience

If your company heavily relies on pleasing your customers, as most should, user experience should be one of your top priorities. Customer-focused businesses tend to have more success because they put the effort into prioritizing their customer’s wants and needs. The more you show your customers that you care about them and their experience, rather than seeing them as dollar signs, the more likely you are to have success growing your business. 

So, if you are a B2C business, user experience (UX) design is essential. B2B businesses should also have good UX design, but it is even more crucial when you are B2C and trying to appeal to large customer bases, as 50% of consumers believe that UX affects their opinion of a business. 

You can create a better user experience by following these steps: 

1. Understand who your target customer is — You can do this by creating a customer persona — essentially a description summary of most of your customer’s demographics. This can include their age, identity, experiences, and even their location. 
2. Identify the problem —  Listen to your customers. They may typically encounter a common problem among your site or other sites during their purchasing process. You can gain this data through surveys or other customer service queries.
3. Solve the problem — Once you find out what common issues your target customers experience, brainstorm ideas on how your business or your site’s features can solve that problem. 

All of this indicates that UX design is often primarily about function. It’s about designing a website that is providing the best experience possible for your customers by solving their problems and giving them what they need.

So, if you are an e-commerce business, for example, how easy and satisfactory your website’s shopping and checkout process plays a significant role in the overall customer experience. In this case, your UX design should focus on making it easy for your customers to find the products they are looking for and checkout without running into any major issues. 

SEO

SEO, or search engine optimization, is technically important for all businesses. Optimizing your content will ensure you rank higher in Google search results, which means you will drive more traffic to your website and, thus, be more likely to increase conversions and sales.

If you are a unique business that is offering something that most others are not, then you can likely get away with putting SEO on the back burner. However, if you have a lot of competitors that offer similar products or services, SEO should be a priority. 

If a customer is looking for lawnmowers, for example, and they do a simple Google search for lawnmowers, there are likely a ton of websites that will pop up in the search results. So if you sell lawnmowers, you want to prioritize SEO to make sure your website ranks higher in search results; otherwise, competitors might constantly beat you to the punch. 

If you sell something more unique, however, like knitted hats for dogs, there are potentially not as many other businesses that sell the same thing. So if someone is searching for dog hats or knitted dog hats, your website might automatically show up higher in search results without SEO because there aren’t many other options out there. 

Cybersecurity

Ensuring the data on your website is secure is always a wise decision if you want to avoid cyber attacks — but some businesses should worry about this more than others. FinTech companies, for example, that deal with a lot of sensitive data should make cybersecurity a priority. 

B2B companies, as well, that deal with major clients that expect them to keep their information private and secure should also focus on quality website security. Essentially any company that keeps a lot of sensitive data on their website, or asks for client information through online forms, should be prioritizing the safety and security of their clients and their company. 

Wrapping Up

There are numerous other things that your business might want to consider when building a new website, but brand awareness and design, UX design, SEO, and cybersecurity are four of the primary elements of web design that tend to matter most. So it’s important to take a close look at these four things to determine which ones should be a priority. Once you get the most important elements out of the way, you can start to work on the rest of your web design as time and budget allows. 

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Introduction

Adobe Photoshop is a photo editing and manipulation software used by everyone from amateur photographers to graphic design professionals. It’s one of the most beloved programs in the Adobe design suite and can be harnessed for basic image retouching, all the way through to compositing digital art, creating mockups, adding effects to images, and even animation.

Keeping on top of software updates and new Photoshop features is essential for designers, as is looking at how other makers and creators are using the software. To set you up for success this year, we’ll explore the biggest Photoshop 2022 updates, including 8 of the most notable new Photoshop features 2022 and how designers are embracing and using the tool right now.

If you’re brand new to Photoshop, start with a Photoshop tutorial for beginners to discover Photoshop editing tips from the ground up. Or try an advanced Photoshop tutorial if you’re looking for Adobe photoshop tricks for experienced designers that extend beyond the basics.

What’s new in Photoshop?

As with most of Photoshop’s new releases, the most recent updates help to improve and evolve the program rather than giving it a complete overhaul. Once released, it doesn’t take too long for designers to identify the new Photoshop tips and tricks, honing in on creative Photoshop ideas and refining their techniques as they explore what’s possible and set new Photoshop trends.

So, what’s new in Photoshop in 2022? From brand new Neural Filters to improved communication with Illustrator, the focus in this update is around enhanced collaboration and more sophisticated finishes on existing tools. For those of us working in the creative industry, this is all very good news as the world forges ahead with increased flexibility and remote working.

How designers are using Photoshop: tricks, tips, and new features

So let’s get into it. We’ll briefly look at the key changes, the best Photoshop tricks, and more importantly, how designers are actually using them. So, what’s possible with Adobe Photoshop in 2022, and what new Photoshop techniques and editing tools should you be using this year?

1. Nailing compositing with Harmonization

First up is the new Harmonization Neural Filter. Essentially, this tool will match the colors and tones between the foreground and background. So when you go into your desired image, select your subject (in the foreground), then select the harmonization tool, you can use it to make your background match flawlessly. This works by allowing you to adjust the saturation, brightness, and overall color balance to find the best match with the background. Why is it so handy? It cuts down hugely on compositing time, which for many designers can be the most time-intensive part of image editing. To try out this tool straightaway, have a play-around using Photoshop add-ons. 

2. Replicating color & tone with Color Transfer

On the subject of Photoshop’s Neural Filters, another one worth taking notice of in this update is the Color Transfer Neural Filter. Photographers can rejoice with this tool. Imagine, you’ve spent the day at a photo shoot, and have hundreds of images ready to use. But what if you have one location where the lighting is perfect, and some of the images you want to use aren’t taken in that same position? Enter: the Color Transfer tool. You can use it to bring all your photos in line with the same color and tone, creating a seamless set of photos for your designs.

3. Playing with gradients thanks to improved Interpolation options

Gradients are having a moment in design – just look at these key graphic design trends for 2022 – and now, happily, Photoshop has upgraded its gradient tool with two new Interpolation options to make creating and adjusting your gradients that much easier. In addition to the Classic Interpolation tool, you now have the Perceptual Interpolation and Linear Interpolation tools. Both tools are designed to create more natural-looking gradients, which are closer to the way the human eye perceives real-world gradients. You’ve got a hint from the names of these tools, but one is for the OKLab color space and one is for use in the linear color space.

4. Creating NFTs using Photoshop

A real buzzword of the last few years, NFTs, or non-fungible tokens are digital assets that are bought and sold online via the blockchain. To become an NFT a piece of artwork is ‘minted’, then as it’s bought and sold the transaction history is stored in the blockchain. Photoshop is supporting the growth of NFTs and helping to combat art theft, an increasing problem in the industry, with Content Credentials–currently in BETA. For a more detailed overview of preparing an NFT Adobe has a breakdown here, but essentially it means more insight for audiences and buyers on whether the person selling the art is the Photoshop user who exported it. To take advantage of this new development, you’ll need to enable Content Credentials.

5. Verifying content authenticity with Content Credentials

When you export your file, you now have the option to select to include Content Credentials. This means your jpeg (or chosen file format) will include details like your name, your adjustments, the assets used and their file names (backgrounds, subject, icons, etc.), and which version of Photoshop you created the image in. This functionality is super important for verification when submitting your work, where your client or editor can immediately check the authenticity. Bear in mind, though, that if someone makes adjustments and re-saves the image, your credentials won’t carry through.

6. Working more collaboratively with sharing & commenting

Another anticipated update is the addition of sharing and commenting capabilities. It works similarly to Google Workspace, where your Photoshop work will also appear as a Cloud file. You can then share your file with individuals via their email addresses, or get a shareable link so the file can be accessed by all those who receive it. You have the option to allow commenting, saving a copy, or both, meaning collaboration and feedback just got a whole lot quicker and easier – with no need for file downloading and minimized risk in version control. 

7. Switching more effectively between Photoshop & Illustrator

Designers will rejoice at this next update: a better experience switching between Photoshop and Illustrator due to improved interoperability between the software. In practical terms, it’s now possible to paste vectors from Illustrator directly into Photoshop. You have the option to import with layers – meaning you can keep your Illustrator graphics stroke, fill, opacity, and other attributes. You can edit your Illustrator graphic directly in Photoshop, rather than going back into Illustrator, making your adjustments, and re-pasting into Photoshop. Hoorah!

8. Identifying subjects of an image with advanced machine learning

Last but certainly not least is an improvement to Photoshop’s use of artificial intelligence, via the new object finder tool, and an upgrade to the object selection tool. This tool analyses your image to find the main subjects (and even minor subjects), which you can then select automatically and with enhanced precision thanks to more powerful AI machine learning. You’ll save loads of time adjusting subjects quickly and easily, separate from your overall image. You can even prompt Photoshop to hone in on one part of the subject. For example, you might have a person identified as a subject, but you can highlight a particular detail (like a hat) by drawing a smaller box around it. The object finder tool also comes with its own new settings, for adjusting color, outline, and capacity. 

Conclusion

So, as well as handy improvements to tools, Adobe Photoshop 2022 is looking to the future with practical means to address issues like content authenticity. It’s also taking advantage of AI, and keeping up with our everyday need for more seamless collaboration. For designers, it’s a solid update with truly useful enhancements as well as a few exciting new features to play with.  

The post 8 Interesting Ways Designers Are Using Photoshop in 2022 appeared first on noupe.

A fantastic logo is created from a variety of distinct components. But you must watch out that you don’t overdo it with the colors, fonts, shapes, etc. The end result is a logo that appears to have not been created by a little child or an inexperienced designer.

The reality is that a simple logo may cut through the clutter and showcase your brand’s actual core, which is crucial for the expansion of your company.

Even if they are not aware of it, individuals are interacting with companies more often than ever before nowadays. Brands are present everywhere, whether it is on social media platforms, television, radio, or email inboxes. Because of this, maintaining a strong brand is essential if you want to succeed. You can stand out from the competition by having a beautiful, simple logo design that connects with your audience.

Because they can convey clear ideas more rapidly than more complicated ones, simple logos frequently have a greater effect. There are several methods to make a simple logo, despite how simple it may seem in its design. For your inspiration, we’ve gathered some very outstanding examples from the internet.

Science tells us why we love simple logos

Recent research support what several businesses have previously found. People are naturally drawn to simplicity. It is derived from the idea of cognitive fluency. According to the hypothesis, our brains are programmed to look for information that is simple to digest. Our brains don’t appear to want to work very hard. Clean and straightforward logos appeal to our minds like sweets.

How It Works

Our eyes process visual data from an image into an electrical signal that is then sent to our brain. The brain receives the color and light information from this signal.

Our brains have to work harder to comprehend and recall information when processing complex logos with more colors and light changes. It takes longer and is more difficult for us to remember the image as a result. On the other hand, When you see a straightforward logo, you might assume that it was simple to make; however, there is a lengthy process of brainstorming, trial and error, revision, and sometimes even starting over to find the ideal logo for your brand. You may seek assistance from a skilled designer that specializes in basic design to make a distinctive, eye-catching logo that will help you connect with your target market.

Here there are some examples of simple logos

Typography Logos

Businesses whose brands lend themselves to form, shapes, or art may find simple typography advantageous. Its minimalism makes other design elements stand out. 

It’s crucial to maintain your brand values and the message you want to convey to your audience in mind while designing your own typographic logo. Your logo should be concentrated on telling your story and invoking the feelings you want to convey the key message of your business.

Then, make sure your logo is simple and straightforward to understand. You won’t have much success making an impact if your logo is difficult for your audience to understand at a glance.

Geometric Logos

Simple geometry has been used in many different types of logos over many years. The main reason why geometry can be used in simple logo designs is that it contains mathematical resolutions. Although simple geometric shapes such as triangles and rectangles are generally used, asymmetrical geometric shapes are also commonly used in simple logo design.

If you think you need a stronger logo design with more catchy, sharp lines, you can turn to geometric logos by using the power of mathematics.

Symbols or Icons

When used well, such logos can represent the company in a simple and bold way. In many cases, the design is abstract and aims to arouse interest. Although such logos are basically simple, they can be used as a product in many different designs, so they should be preferred primarily by large companies or companies that plan to grow.

Wordmarks

Wordmark logos are uniquely styled text that spells out the brand’s name, as opposed to symbols and icons. In order for such logos to be unique, a logo-specific font design is required. Since using the Wordmark logo makes the company’s name stand out much more, it contributes greatly to increasing the company’s name awareness. Since it is a type that provides simplicity, elegance, and usefulness at the same time, it is a type that is widely used by many companies.

Line Drawing Logos

Another way to simplify logo design is to use line drawings. Line drawings form the basis of typographic and geometric logos.

By integrating line drawing into their other designs, designers can obtain more elegant products while maintaining simplicity. Another advantage of line drawing is that it adds a more fluid and luxurious air to the design it is used in.

Looking more accessible

In the business world where everything is complicated, you can change your perception in people’s eyes by simplifying your logo, that is, your first impression in people’s eyes. Being simple and appearing that way will also help you become a more successful company in the long run, as it will make you look more accessible outside of people.

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