BlogmyQuery – BMQ

The world does not stand still and things change every year, if no color daily. There are new technologies, trends and growing interests in many areas.

Design is no exception. It is probably the most unpredictable trend there can be. Just yesterday your T-shirt was the hottest fashion trend, and now you need something new. Or just recently we could see a revival of retro styles in fonts, posters, and logos, even though it seemed impossible.

When it comes to web design, it is always looking to the future. Due to its fairly dense relationship with innovative technology, the digital sphere can delight all of us every year with something new in animation, user interfaces, and immersion depth. The year 2022 will also be promising in this regard, as we will soon see.

Besides visual trends, we also mention technological ones, keeping in mind that design is a planning job, actually engineering, and not just gradient selection. We appreciate things primarily not just for their color, but for how well they solve their tasks.

Dynamic Content

At the moment, many users are getting a bit fed up with the old type of sites and want to see a new level of personalisation. For this, it is a great idea to add dynamic content (also called adaptive) to your website. In this way, some sort of chip is added to your website and all your content changes depending on user demographics, behavior, preferences and interests.

In other words, the site will shine with new colors, not only visually but also technically. Changing headlines, subheadings, parts of text and images to suit the needs of potential customers will have a positive impact on your project. Using dynamic content, you can also easily create modules without programmer help. For example: with this solution, it’s possible to display a list of available products, manufacturers, or categories (by various criteria) in a modern eCommerce template.

Retro

Remember what we feel when we look at old photographs, games, things. A warm feeling of nostalgia comes over us. Designers love to play on users’ feelings, so they apply this trick in web design.

As the emergence of the Internet becomes an increasingly distant memory, up-and-coming web designers of today draw inspiration from those early days. The so-called ’90s style was characterized by bright background colors, visible table markings and robotic fonts.

While all that was implemented back then with pretty fun results, web designers of 2022 are reviving that trend, while still having the benefit of nearly 30 years of collective design experience.

As well as being a showcase for a variety of tricks, graphics and color, the web of the 90s was also an era when there were no rules and very few professional web designers. Designers who have emerged since then and work to industry standards now see those early days as a breeding ground for unrestricted creativity (for better or for worse).

Three-Dimensional Colors

Color schemes in web design have been trending towards gradient for a long time, and this year’s trend seems to be the next evolution, with color transitions becoming more realistic than ever. Following Apple’s Big Sur OS example, we expect colors to be rich and three-dimensional, almost like fruit that you can pick right off the screen.

This trend is achieved by a darkening that gives roundness to the flat icons of years gone by. While we expect this to appear more often on app icons, web designers are also eschewing neat gradient transitions for mixed background colors that seem more imperfect and natural. Two colors next to each other can suddenly blend together, or can retain the shadows and depth of colored objects. Overall, this trend suggests that 2022 web design colors aspire to higher levels of realism.

3D Elements

Visual effects successfully attract the attention of the potential audience, fully showcasing the virtual space. The design trends of 2022 are aimed at shortening the time it takes to open a resource. In the future, the emphasis will be on small frameworks. Three-dimensional elements will be a useful addition, and may increase usability. Design will look more original and unusual. In 2022, development specialists will be looking for new tools for fast loading of information on the page, including graphic images.

At the moment, they are creating interactive animations that are more memorable for the user, but do not slow down the loading speed of the site. The main purpose of such a picture is to attract the attention of visitors . The motion effect has a positive effect on a company’s reputation and promotion, increasing the number of target audiences.

Dark Design

This trend will only strengthen its position and progress this year. Many users have noted that it is the dark theme that they activate in their daily lives. This light is known to feel less strain on the eyes. It is also recommended activating the dark background if you use the device before going to bed. This promotes easy falling asleep and also has little effect on the quality of sleep. And, in general, a lot of people like dark mode. 

Dark mode combined with OLED (organic light-emitting diode) can prolong battery life. Many large companies have already introduced a dark theme to their own digital designs in UI/ UX design. The popularity of the feature will only increase. In addition, in 2022, companies will offer several design options. The user will be able to choose the interface that suits his or her preferences in the most pleasant way.

Animated Logos

The year 2022 does not abolish business cards, notepads, pens and booklets: animated logos make no sense for print products. But online brands are facing new challenges and looking for new solutions, one of which is creating animated logos.

And this is a legitimate expectation because they have many advantages, such as:

• They attract attention. It means that they help increase brand awareness.
• They look good on mobile devices. Catchy animations look more interesting than a static logo.
• Most importantly, they showcase a story. The idea of a static logo evolves into an animation. It allows you to show not only the mission of the brand, but also its values in a few seconds!

Minimalism

Of course, good old-fashioned minimalism has not been abandoned. Sometimes you get the impression that it will always be on trend.

These days, end-users prefer minimalist and clean websites because they help them focus on what is most important, rather than being distracted by insignificant details.

With a lot of information already present everywhere, the modern user is looking for accurate “no water” information, seeking to eliminate unnecessary wandering around the web.

Websites with a huge number of elements can not only distract the user from getting the information they need, but also get forgotten rather quickly. After all, when instead of searching for certain information it is necessary to leaf through a huge amount of content, the user is more likely to choose only the button to close and forget the site.

On the other hand, a minimal, clean and dynamic website, complete with bold font where appropriate, helps the user to access the information they need very quickly without much effort.

New Fonts

Typographic trends change direction every year. In 2022, designers will no longer welcome classic fonts and are more likely to use custom typefaces as well as serifs (a short, usually perpendicular stroke at the end of a letter that begins and ends the main stroke of the character). The size will also change quite frequently. From word to word, the semi-transparent font will overlap the non-transparent one. Plus, boldness and italics will be added. You can see this trend in MasterBundles, CreativeMarket and Etsy.

Authenticity

Does it seem to you that sometimes you visit almost identical websites? More online platforms have become similar to each other. Finding something out of the ordinary is becoming almost impossible. A new trend was born out of this — authenticity. The essence of this trend is to combine things that are very difficult to match, to be unusual, to be out of the box, leaving the users baffled by what they see. It is about working with meanings, ideas and the presentation of information.

Parallax Effect

The “parallax effect” is still a popular design solution today. It is one of the trends of the 2022 website, and has been for years. It is not surprising as it is a really worthwhile move to get users’ attention. Parallax is commonly referred to as an optical illusion that occurs when floating parts are formed. Presented method is commonly used in the design of web pages. This effect allows visitors to the site to feel the effect of immersion to the fullest extent.

Conclusion

We can say for sure that most of the trends will, of course, take over from previous years, but they will also have higher quality content using new, modern technology. But what is really fresh about these trends is that they are aimed at creating excitement.

Whether they bring back a forgotten decade, delight the user with interaction and animation, or offer something created by hand, the goal of this year’s web design trends is to create an instant sense of wonder, no matter how unconventional the approach may be.

The post Web Design Trends For 2022: Expert Opinions appeared first on noupe.

No matter whatever the business is, the purpose of every business is to make a new customer.

And, in order to attract new customers, you must first better understand their requirements.

The shopping experience has changed dramatically in recent years, as we are increasingly using the Internet for all of our needs.

We surf the internet to find the solution for our every problem, not just to look for products.

Our constant research makes a fantastic business opportunity for entrepreneurs looking to acquire clients online.

To establish a successful customer affinity, businesses must shift their attention from promoting items to assisting prospects by giving them helpful information to facilitate the purchase process.

Businesses can have a good chance of converting a website visitor into a customer if they do so.

Recognizing how your consumers buy and aligning your eCommerce marketing strategies, pricing, and sales cycle can help you increase conversions & retention rates and decrease your selling expense.

One of the most common mistakes we see most SaaS organizations make is failing to coordinate their processes.

Let’s start with a simple explanation of the buying cycle to see how you may improve your sales process to meet your clients’ buying cycle.

What is the eCommerce Buying Cycle?

The purchasing cycle describes the steps buyers take to make a purchase.

It begins with the client being aware of a problem and the need to solve it, followed by a search for and consideration of all available solutions, and finally, the purchase. 

Buying cycle evolves across multiple channels and platforms. Also, it can go for days and months, relying on your business type.

Because the Internet makes it so easy for customers to conduct their research before making a purchase, you must make it as simple as possible for them to do so. 

It is worth noticing that your business can’t control the customer journey with the company, but you can make it easy for them.

This blog article will go through the stages of the purchase cycle, as well as what you should do to guide your consumers through them.

How does the purchase cycle work for the eCommerce online store?

No matter how our shopping & research method is changed, we still follow a set of steps when it comes to purchasing important items.

Knowing these steps and also how they connect to your clients’ purchasing processes can assist you in focusing your efforts on giving them the content and information they require to move forward in the purchasing process.

Customers anticipate various interactions with you based on their steps; thus, each level necessitates a distinct set of tactics to push them to progress towards the next phase of the process. 

At each step, the aim isn’t to close the deal. Rather, concentrate on getting each consumer to the next level as quickly as possible.

Therefore, we should tailor our strategy and sales procedure to each customer’s stage of the buying process.

Let’s go through each stage of the cycle in further depth.

Knowing the needs

It’s the initial step of the buying cycle when potential buyers become aware of an issue and begin to look for a solution.

Also, this is the point at which a consumer understands who you are and what your business is all about.

This stage is crucial because it allows you to tailor your message to the target market niche.

This is the process of adapting different forms of marketing & advertising such as content marketing, paid advertisement, SEO for eCommerce sites, and many more to create a buzz.

Potential clients are more inclined to proceed in their purchasing journey with your site if they are aware of your products or services and how they would accomplish their goals.

Research & consideration stage

In this stage, customers are aware of what they want, and they will conduct research to obtain it. They will explore all solutions for resolving their problem.

You should put in more effort to showcase the advantages of your product and services.

This is also the time to give thorough information on how your product or service may help them attain their objective more simply than the competitors.

Some consumers are looking for scalability, while others are looking for a low-cost solution.

However, segmenting clients and establishing their most essential demands is critical at this phase.

Alternative Preference stage

This is the stage where prospects will compare all the alternatives which can solve their problem. 

They proceed to weigh their options and limit their options until they find the one thing that they are happy with and can afford.

It’s time to pamper your customers if they need some more info to choose you over your competitors.

Since your involvement throughout the evaluation stage is crucial, try to have customer contact details on hand so that you may gently give any further information the buyer/reader may want.

It’s now up to your sales force to convince clients that your service or product is the best option among the alternatives they’re evaluating.

Each consumer will ultimately be willing to hit the trigger on a purchase and go on to the next stage: buying.

Purchasing stage

You’ve succeeded in convincing prospects to this point. Don’t back out now they’ve chosen they would like you to sell to them!

Keep it as seamless as possible for customers to buy from your website. We frequently encounter websites that begin to add on fees, complicate delivery alternatives, or send out heaps of information.

Make every effort to guarantee a smooth transition from a decision to delivery.

Here are a few pointers to help you:

• Provide all key data, such as the returns process, shipping cost, and warranty conditions, as quickly as possible, preferable on the product page.
• On the checkout page, don’t add any extra fees.
• If at all feasible, provide a free delivery option.
• Make the checkout procedure as easy as possible for your customers.
• Use discounts and special offers to attract customers to buy.

Post-purchase stage

Customer retention ought to be a big aspect of your entire business plan as an e-commerce organization. Consumers that have already purchased from you are familiar with and trust your shop. Therefore, they require less ‘convincing’ to do so.

Furthermore, as well as your business providing exceptional customer service, devoted clients will most likely recommend your business to their friends and family through word-of-mouth, which is, in my perspective, the most potent kind of branding.

You may establish a great client retention plan for your organization by utilizing loyalty reward programs, referral discount codes, and thank you coupons.

Why is the eCommerce customer buying cycle important?

It is noteworthy that even the most successful companies only convert a small fraction of their prospective clients. The remaining prospects, though, are still in the process of purchasing. They may or may not make a purchase.

You will wind up the customer journey with your store if you haven’t grasped the customer’s perspective while making a purchase. 

Your visitors’ decisions on whether or not to buy from your site are primarily influenced by their experience & interaction with it.

Adopting the client’s perspective and attempting to comprehend what your potential consumer expects from you with the first stage of the buying cycle to the final purchase may assist you in succeeding.

Understanding the purchase cycle also aids you in developing more successful marketing strategies.

How to improve for each stage of the purchasing process

The purchasing procedure can’t be sped up. Rather, tailor your sales and marketing efforts to each stage of the buying process. 

Let’s take a look at what you should do at each stage to help clients go through the buying process.

Optimize stage 1: Knowing the needs/ awareness

To optimize this stage, your customers should be aware of your products as well as the fact that your product can solve almost all problems.

To get more awareness about your product first, you need to find your prospect’s problems and what they are looking for.

Start publishing the targeted content at the places from where your target audience can find it easily and also get support in resolving certain difficulties.

Optimize stage 2: Research & consideration 

At this stage, customers look for the best solutions available for their problems.

Again targeted content can come to the rescue — articles, case studies, and videos all educate buyers about your solution and emphasize reasons to select your product over rivals.

However, you can also create multiple price tiers with product options tailored to certain consumer personas or price ranges.

Now your prospects know what they want and why to choose your product over your competitors.

Optimize stage 3: Alternative Preference 

In this buying cycle phase, you need to convince your potential customer to buy your product.

You can win by earning trust rather than educating prospects at this stage. Now it’s your product’s turn to speak about its quality. 

Customer reviews, product advantages, success stories, social proofs to your website, existing customers’ logos can increase their trust and push them toward making a purchase.

Optimize stage 4: Purchasing phase

Finally, your prospective consumer decides to buy. Your consumer is willing to invest in your solution.

Check whether your price is correct and what your clients expect to spend. To optimize your income, always choose value-based pricing.

Optimize stage 5: Post-purchase phase

Ensure that your consumer is happy with your service and goods in this final stage so that he will remain loyal to your company.

Request reviews or case studies from your satisfied clients as they get more experience with your business, or encourage them to suggest you to other potential consumers.

Loyalty and referral programs might help you boost your retention percentage.

Let’s wind it up

Finally, keep in mind that your eCommerce website is ultimately intended for your consumers.

Knowing each phase of the online purchasing process will assist you in structuring your marketing and advertising resources to fulfill your customers’ needs. 
Analyze what your consumer goes through while making a purchasing decision, and adjust your business appropriately. So you can better understand your customers and engage them in your business.

The post Understanding & Optimizing the Buying Cycle for eCommerce Websites appeared first on noupe.

How do you catch visitor attention when even the most creative ads are, by definition, an interruption and the majority are viewed almost universally as a nuisance? 

It’s a formidable challenge that marketers face in a world of shrinking attention spans. 

What if we told you that you could do it with good old-fashioned pop ups provided you follow a few guiding principles that underlie some best practices?

If the name alone can cause conniptions, we know their reputation for irritation goes before them. 

Yet despite this, most folks aren’t terminally averse to pop ups per se. Look no further than how long they’ve stuck around and their current use. 

Play by the rules of permission marketing and combine that with exceptional design, and you can reach customers with your message. 

And here’s the thing: we don’t see them going away anytime soon. 

Pop ups can help you expand your subscriber list and give your conversion rate a jolt.

One of the fastest routes to increasing conversions is having an understanding of your customer’s buying habits. That means having a firm grasp of important metrics, such as knowing AOV meaning and conversion rate. Track them together to calculate your gross revenue. To optimize their average order value, businesses can add cart reminder pop ups to encourage visitors to purchase product bundles or avail of volume discounts.

People, it seems, are happy to engage with good designs and offers that add value.

With that in mind, we’ve created this guide.

Read on as we explore 10 best practices for putting together exceptional website pop up design that converts. 

1. Consider different types

The most familiar default pop up design is the square window that appears in the middle of the screen. In an e-commerce context, these are probably the most aggressive kind and interrupt browsing. This front-and-center approach can be used to signify something important. 

For example, consider a healthcare contact center setting where there’s a need to maintain critical service levels. Alerts automatically pop up for supervisors when levels dip below a specific threshold. 

In business, this type of pop up is best when you’re confident your message is click-worthy or used as a bold exit-intent trigger. Examples include offers for immediate purchases or journalism paywalls.  

The slide-in pop up is popular because it allows visitors to choose whether they want to engage. Subtle and unobtrusive, this type can go a long way toward getting users to opt in for teaser content such as an email newsletter that actually gets read.

Animation is another worthy design consideration. Higher-effort approaches can feel less like an ad and more like a creative, aesthetically-pleasing feature of the website pop up design that elevates the user experience.

2. Match pop up design with site branding

Why align the design of your pop up with the branding of your site? The reason goes back to the genesis of the pop up and its fallen status ever since as a pesky intrusion. 

Website pop up design tactics used to be so breathless, salesy, and heavy-handed in their use of colors that the original creator felt the need to apologize. 

Add in the fact that scammers use pop ups to deceive users into downloading malware. In this context, today’s brands use designs that complement the rest of their content to grab attention in a way that earns trust. 

It’s a more subdued approach. But using visual hierarchy and enticing images can produce a cleaner design and ensure your pop up appears like a genuinely good offer, which off-brand, gimmicky tactics can undermine. 

It’s also a safe bet for increasing conversion rates, generating leads, and decreasing your cost per purchase.

3. Communicate effectively with color and shape

There’s nothing too surprising about this one. Visual elements, such as color and shape, are essential to a good design that avoids bounce rates. For example, pastel colors can emanate calmness, while white can evoke a sense of mental clarity. 

Loud and proud colors will make your message stand out, and a stark contrast of light versus dark can be a stylish plan. 

Likewise, your choice of shape also speaks to visitors. Rounded shapes communicate much-needed approachability in contrast to the sharp edges of traditional square windows. 

4. Nail CTAs

Visitor attention spans aren’t getting any longer. And when it comes to pop ups, the instinct to close them immediately is near Pavlovian. Given such a short window of opportunity, keep their content clear and to the point.

Here’s where your call-to-action (CTA) comes in. Make a point to use hard-hitting copy to get users to act quickly. Craft powerful headlines that crystalize the benefits of your offer if they take the action you want. Use contrasting colors to make great CTA buttons that can’t miss. 

5. Use fewer fields to increase conversion rates

You’ve heard of unified field theory, right? No, we’re not talking particle physics. We mean the simple fact that asking users to fill out fewer input fields makes signing up that much quicker. But because the more information you can get about your prospects is usually the better, this is easy to overlook.

Note that you can get in touch and follow up with those who sign up with their email address later. If it’s an important prospect, you can always improve your business communications with an HD call once you’ve started the ball rolling.

As well as saving precious seconds that can entice new subscribers, many folks are uneasy about parting with too much personal information. The data is in – fewer fields mean less effort for customers and more conversions. 

6. Design separately for mobile

Mobile is taking over e-commerce, and companies are now reaping the benefits of providing better customer service by having their own business app. While Google can penalize site owners whose lackluster website pop up design hampers the mobile experience, you needn’t refrain from using them entirely. 

But you do have to know how to design them for different devices. Mobile pop ups can still be a confusing nightmare to navigate.

Following best practices for mobile pop ups means scaling down your desktop designs and reducing the number of elements that can fit into less screen space. Mobile designs need to be optimized for a portrait orientation. Plus, there’s the fact that fields are harder to fill in using one hand and a thumb. Minimalist design with defined buttons will keep them tap-friendly. 

Conversely, mobile design uses unique kinds of input that intelligent website pop up design can exploit. The solution? Follow the suit of designers who use a mobile-first approach and start by designing a separate mobile version. 

7. Personalized offers and conversational copy establishes credibility

We’ve come a long way from the days of ubiquitous, in-your-face pop ups. Consumers are pretty much over those thoughtless designs.

How can you regain the trust of jaded site visitors? Regain trust by being sophisticated in how you frame messages. Remember, you’re adding value and providing helpful tips. Offers that ask users for their input and preferences also work well.

Pop ups with personalized offers have better vibes than those that feel like traditional ads and nudge consumers to share personal information. That’s because they encourage interaction with your brand and cultivate the connection essential to trust. For similar reasons, ditch stuffy business-speak. Instead, be sure to communicate with your potential customers in a friendly and conversational tone. 

8. Pay attention to fonts and spacing

Another important element is fonts. As a rule, sticking with your standard website font for your pop up copy will increase readability. And you can combine different fun fonts for headlines – up to a maximum of three. Experimenting with different fonts can accentuate your message. 

One thing you can’t experiment with, though, is spacing. Consistency is key to professional-looking pop ups. As your invisible content, it’s an easy thing to neglect. When your pop ups are askew, it’ll soon show up in your conversion rate. 

9. Iterative design

While these are tried-and-true best practices, every business is unique. You probably have your own ideas about what looks good to you. And, of course, theories, tips, and tricks can point you in the right direction. But what really matters is performance. Does your design drive conversions? The only way to find out is to test and evaluate it. 

Once you have your findings – from A/B tests, for example – you can make changes and continue to refine your design until its performance meets your goals. Tracking design metrics is just as important as all other essential metrics businesses monitor to stay afloat (depending on company size, these usually fall under the remit of revenue operations and sales operations).

At the end of the day, consumer opinion gauges whether or not your design works. 

If all this talk of instant testing and changing speaks to a need for remote agile team collaboration, don’t worry, we’ve got best practices for that too!

10. Don’t sleep on the close button

Okay. We’ve already covered the importance of compelling CTAs for optimizing conversions. How showcasing tangible benefits makes offers feel more valuable. Alas, while your design aims to get users to convert, most will look to close your pop up. The kind of good user experience that pays dividends in the long run hinges on their ability to perform this action.

The most common option is having an X in the top right corner. However, some websites favor a slightly less prominent sweet spot or use negative language to highlight value missed. 

Crucially, this ignores the visitors who don’t click through yet still become customers. And that exasperation at your sarcastic pop up can so easily spill over and hurt your brand. 

Wrapping up

If you’re a skeptic and think pop ups are impossibly old school, we get it.

And yet, it’s not for nothing that millions of eCommerce sites still depend on them. 

Modern, sophisticated website pop up design can thread the needle of catching visitor attention and getting a hearing for your offer. 

We hope these best practices can cause you to rethink their potential. Ready to opt in NOW?

The post 10 Best Practices for Creating Exceptional Website Pop up Design to Increase Conversions appeared first on noupe.

Agile working and Flexible working is not something new but surely they are more prominent than ever after the pandemic. A lot of times, we use these terms interchangeably but there is a difference between them. 

Agile working and Flexible working are focused on changing the way we work. To apply these principles, we have to understand the difference between the two. 

People are no longer interested in a 40-hour workweek by sitting in front of the desktop or laptop for hours. According to a report by Statista, the number of people working from home rose to 44% during the pandemic as compared to the 17% before. 

The employees do not tend to go back to the same routine again and continue the work like before. They have lived with their families and enjoyed that luxury to work from home and now they are not ready to go back to their offices. 

People are demanding work from home policies upfront as they do not intend to go back to the same routine. Companies are facing difficulties in retaining their employees as they are now preferring companies with flexible or agile work policies. But a lot of industries can’t do that as their work requires fieldwork and a need to be there like farming, pizza stores, retail outlets, and businesses like these. But, those who can do it, for eg. IT companies are doing every bit of it to attract talent and retain their existing workforce.

People require work satisfaction more than anything now as they have discovered ways to work from home more efficiently. There are many productivity tools available such as Asana, SmartTask, ClickUp, etc. to name a few that allow employees to handle multiple projects, track the working time, communicate with colleagues, do video meetings, share files, collaborate on activities, share remote desktops, maintain relationships with clients by providing remote support, take notes, and much more. 

How can companies make an employee stay when the technology is on the side of employees? By making them feel worthy and letting them decide the way they want to work. What will be the outcome of this activity? The employees will stay focused and will make sharp decisions as they are motivated to do productive work. Here we will discuss Agile Working and Flexible Working and the differences between them.

What is Flexible Working?

Flexible Working is an employee-centric approach. Also known as Flexitime, it gives an employee the choice of working from wherever they want, whenever they want. It refers to a request made by an employee for an alternative working pattern from the ordinary 9-5 job. This option is inclusively given to employees according to their needs, such as parenting, study, and caring responsibilities. 

Flexible Working includes: 

• Part-time work, where someone works fewer hours compared to the full-time hours set by their company 
• Compressed hours, where full-time hours are worked over a short period of time, for eg. working for 4 days full time instead of 5 days per week, resulting in a day off per week. A lot of people are now looking at this option (4 days working week) for increasing work productivity and reducing stress. People are ready to work 12 hours for 4 days just to reduce the workload and get an extra day off apart from the weekend.
• Job Sharing – This is an interesting aspect of Flexible Working. Here 2 persons share their job and workload for the same position. For example, two persons will be hired for the same position where they will be paid half of the amount for half of the time that they dedicate to the job. This particular policy is helping a lot of people to start their careers again.
• Remote Working – This is the most revolutionized thing that has happened to the corporate culture. You don’t have to come to the office for work. You can work from home or any other location apart from the office.
• Flexitime – This option allows the employees to choose their own working hours instead of working 9-5. They just have to be present for some important hours of the day and the remaining they can adjust by themselves. 

Benefits Of Flexible Working

There are a lot of benefits of Flexible Working for both employees and employers. The employees feel more valued and less stressed whereas the employers get benefitted from the increased productivity of the workforce. Some of the benefits are stated below: 

• Improves Retention – Flexible working makes the employee feel valued and listened to. This helps employers to retain their top talent and reduce the attrition rate.
• Attracts Top talent – The persons at the top in any company require flexible working as they are bound to commitments with their family and people around them. This flexibility of working is what attracts them towards any new company as they are already having great packages. 
• Improves Diversity– The flexible approach improves diversity as employers can hire from a vast pool of employees across the world.
• Cost-Efficient – If the employees aren’t coming to the office, then a lot of expense is being saved.
• Eco Friendly – Fewer employees in the office means less usage of resources like electricity, vehicles, and everything. Hence, less wastage of resources. This is an eco-friendly option.
• Increased Employee Engagement – When employees are at their home, they are more relaxed and hence they engage more compared to the office where they have to sit in front of the screen, willingly or unwillingly.
• Increased Productivity – Working on your own terms gives a different sense of freedom and this thing is responsible for the increased productivity in employees.

What is Agile Working?

Agile Working is organization-centric. It mainly focuses on the whole organization rather than a single employee. Agile Working creates the flexible environment of working from anywhere and deciding your working day for the whole workforce. It gives autonomy to the organization and all of its employees to get the work done as per their way. It is mostly about bringing people, process, time, technology, and everybody together to get the work done within the guidelines but without any boundaries.

Agile Working makes the employees flexible but it demands the impact as a whole. The main aim behind this approach is to create friendly, efficient, and effective organizations that provide work satisfaction to their employees. 

Benefits Of Agile Working

Agile working focuses on getting the job done rather than working flexibly. It is a change in mindset as a whole to increase productivity, and work effectiveness. This approach will create more interactive and productive employees who own their work and mistakes rather than denying them. It can also increase the freedom and sense of entitlement for the workforce. 

Differences Between Agile Working and Flexible Working

Agile working requires a lot of commitment from the management and staff whereas in flexible working an individual is responsible and hence it is easier to implement.

Flexible working is more employee-centric whereas Agile Working is organization-centric where the mission is to make the workplace more efficient and effective.

Agile working is designed to benefit both employers and employees as it is performance-based whereas in flexible working, only the employee will be benefitted.

Flexible Working is a habit change for an individual but Agile Working is a mindset change for the whole organization to derive a similar goal. The ownership factor comes into agile working whereas it isn’t like that in the Flexible approach.

Agile working encourages face-to-face meetings whereas this isn’t the case with Flexible working.

To conclude, both approaches have their own challenges but they share the same goal, i.e to make work easier and more productive. It needs a cultural shift in flexible approach whereas it needs trust and flexible infrastructure to make the agile approach work. Both approaches have their own pros and cons. It’s up to you which approach you choose based on your organization.

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Writing content is mostly a rewarding activity for writers. It allows writers to educate themselves while educating others. In particular, several people are actively trying to make a living through writing. The occupation of choice is mostly blogging. As a result, many writers spend most of their time creating blog posts for their blogs and others.

If you are a blog writer, you may require a lot of strength to create new articles. Nonetheless, writing blog content can be demotivating. You can significantly boost productivity by using a handful of writing tools. In this article, you will learn about 7 writing tools to increase your productivity as a blogger.

Grammarly

When writing content, spelling and grammatical errors will surely occur. This problem can become a significant issue for a blog writer. In particular, it gets challenging to keep up with mistakes when you have a lot of content to write. A few errors can sometimes be impossible to spot. With the help of Grammarly, you can easily and quickly spot these mistakes.

Grammarly is a robust writing tool that lets you correct grammar, spelling errors, and content structure. Also, you get to run plagiarism checks on the content. This tool enables you to restructure writings using different modes. However, you can only access most of these features by buying a premium subscription. Nonetheless, you can edit written content while using the free version. You may want to hire someone to write your essay for your writing needs with a service like GrabMyEssay. You are sure of getting quality content from this platform.

Hemingway App

Like Grammarly, Hemingway is another spelling and grammar error detection and correction application. It allows bloggers to handle mistakes of different forms. In addition, you have the option of swapping one form of a word for another to prevent monotony. Named after the famous American novelist Ernest Hemingway, Hemingway is a significant competitor and alternative to Grammarly.

Hemingway App gives you two modes (write and edit mode). There is also a sidebar that allows you to identify overuse of:

• Adverbs;
• Passive voice;
• Complex sentences;
• Hard to read sentences.

However, the free version only offers you access through the browser. You will need to pay a fixed amount to access the desktop or Mac option.

Asana

Asana is a tool that helps you to manage projects and tasks. It gives you the ability to manage and track the work you do. In addition, you get to schedule projects and tasks with timelines and deadlines. These options and features let you stay on top of the articles you need to create. You can also use the different modes to see your daily workload. Similarly, you can see exactly how each project is moving.

If you have other writers contributing to your blog(s), you can also assign milestones to them. You also get to track their progress along the way. Asana gives you access to limited features unless you subscribe to premium or business plans.

Zapier

Zapier is another productivity tool. However, it is completely different from Asana. It lets you connect two or more processes. Once connected, you are able to automate each method, which eases workflow. As an example, you or your team can schedule and publish blog posts directly from Zapier. The good part of this platform is that it is compatible with several popular applications. Like most productivity applications, you require a subscription to get the most out of this software. Also, there are various types of subscriptions to choose from, depending on your needs.

Pocket

Writing is one task that requires a lot of concentration. Therefore, you may not write quality content without a conducive environment. In the event you do, you are likely to create poor-quality articles. Pocket is an application that helps you focus. It also helps increase your creativity. Therefore, you have the option of writing and saving content as a draft with Pocket. After some reflection, you can review each draft and make improvements. Pocket gives you the chance to organize all your content by adding categories and tags.

Draft

Draft is a writing application. It is available on iOS and Android. Unlike most writing tools, this app gives you excellent features for free. However, you need to pay a subscription to access the pro version of the application. Draft allows users to track the number of words they write within any given day. So, bloggers that struggle with productivity can organize their work with this tool. As a writer, some options allow you to set the goals you want to achieve. You instantaneously receive an email once you reach your intended daily goal.

Feedly

Keywords are the backbone of blog writing. Your blog needs keywords to rank on search engines. With the help of keywords, search engines’ crawlers grade and place content accordingly when people conduct searches. Therefore, you need to create unique content all the time. You can only write content based on keywords through keyword research.

With Feedly, you get to access an extensive database of blogs and websites in different niches. Therefore, this tool allows you to access the latest trends in any topic or industry without needing to search through the internet. Writing content based on trending topics can get your blog a lot of exposure.

Apart from keyword research, you are able to access the strategies of your competitors. Like most productivity applications, you will need to subscribe to the pro version to access the best features.

Conclusion

Productivity is an essential aspect of writing. It gives you the chance to create excellent content with ease. In addition, these tools help you stay motivated and in the mindset to write articles and blog posts. Some of the 7 writing tools to increase your productivity as a blogger are:

• Grammarly
• Hemingway App
• Asana
• Zapier
• Pocket
• Draft
• Feedly

You get to become more productive when using any of these applications.

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