Design

Establishing Your Grid In Photoshop





 



 


Creating a grid is typically one of the very first things you do when starting a design comp. After all, it provides the basic structure on which the rest of your design will lie. In this article, we’ll provide two different methods for efficiently establishing a grid. These methods enable you to quickly and smartly form a grid so that you can spend more time designing.

Establishing Your Grid in Photoshop

Method 1

The first method uses GuideGuide by Cameron McEfee to set up vertical columns. This Photoshop plugin is said to be in beta, but from my experience with it everything works perfectly well, and there is even talk of the release of GuideGuide 2, which will include more features. Instructions on installing it can be found on the GuideGuide page. There is also a video tutorial on using it that was put together by Russell Brown at Adobe.

GuideGuide

Set Up Your Grid in 5 Seconds

  1. Determine the margins, number of columns and gutter widths. Then click “Create Guides.�
  2. If the canvas for your design comp is wide, do the quick math so that the margin lengths allow for the grid to be constrained to your 960 pixels. For example, if the canvas is 1200 pixels wide, then the left and right margins would be 120 pixels each.

GuideGuide example
An example of 12 columns with 20-pixel gutters and margins set to 120 pixels.

You can also set a baseline grid this way, but you’d end up with a lot of guides. A better option might be the method featured on a Method & Craft video by Mike Precious…

Method & Craft’s Extensible Baseline Grid

Here is a brief summary of the steps for setting up an extensible baseline grid.

  1. Establish the grid’s baseline value, then create your pattern template. The baseline grid is determined by the leading (or line height) of the body text. For example, if the main body copy of your design is set in 13-point Helvetica, with the leading at 18 points, then you would set up an 18-pixel baseline grid.
  2. Create a Photoshop file that is the height of your baseline grid, fill the bottom pixel, and leave the remaining pixels transparent. In this case, the dimensions of your canvas would be 1-pixel wide and 18-pixels tall.
  3. “Select All,â€� and then save this as a new pattern. You can do this by going to Edit → Define Pattern…
    Baseline Grid
  4. Go to Adjustment Layer → Pattern, and select your newly created grid pattern.
    Baseline Grid
  5. Adjust the opacity as desired.

Method #1
An example of method 1 with the columns and baseline grid together.

Advantages

  • You get an optional baseline grid, which you can use independent of the vertical column grid. A baseline grid can create visual clutter when laid over top a design comp. With this method, it can just be toggled on when needed.
  • If you prefer to use guides for your grid, this is the better solution.
  • You can hide and show the grid through an easy shortcut.

Drawbacks

  • Using vertical guides to mark other elements in the document can be difficult because you might confuse them with the grid.
  • Compared to method 2, your options for the grid are not as specific or comprehensive (such as setting the height of the horizontal module).
  • Grid lines are determined mathematically and won’t necessarily align with the pixel grid. This means that your guides could in some cases fall unevenly and end up being positioned down the middle of the actual pixels.
  • This method requires two separate processes to create a vertical and baseline grid, compared to just the one method coming up.

Method 2

Modular Grid Pattern is an all-in-one grid solution. The tool creates a vertical columnar grid and a baseline grid all as one pattern. There are two ways to go about using Modular Grid Pattern:

Application Panel
In addition to Photoshop, this also works with Fireworks, GIMP and Microsoft Expression Design. Please note that you must have the latest software (Adobe CS5 or the equivalent of one of the other applications) and an Internet connection for this panel to work. That being said, if you have already created a pattern and saved it in your library, then you would be able to access it without needing anything else.

Modular Grid Pattern Extension

Web app
This works in Chrome, Firefox, Safari and Opera. The Web app enables you to create a grid pattern and download it straight from the browser in all formats.

Modular Grid Pattern

Whichever way you choose, just pick a module width, gutter width and baseline number, and Modular Grid Pattern does the rest. You can also specify a height for the horizontal module.

Advantages

  • This is a fast way to get it all; an all-in-one layer.
  • You have the option to download a Photoshop pattern file, PNG or transparency mask.
  • You can label the patterns and put them in a folder so that you can come back to the grid with virtually no set-up required at all.
  • Frees your guide to be used for other purposes.
  • You can specify a height for the vertical module to establish an overall vertical rhythm.
  • The grid can be overlaid with varying degrees of opacity, so you can make it less distracting as you are designing.
  • Supports applications other than Photoshop.

Drawbacks

  • If your canvas is wide, then making the grid a pattern will make it extend across the entire page, which could be annoying and make it harder to see the boundaries of the content. This can be fixed in a couple of ways:
    1. Apply a layer mask to constrain the grid to just the main content area.
    2. Draw a rectangle the size of the main content area (for example, 960 × 1200 pixels), and apply the grid as a layer style, with the fill set to 0% in this case.
  • This method forces you to choose a baseline grid, preventing you from just creating vertical columnar modules.
  • It requires you to manually hide and show the grid layer, without the benefit of a keyboard shortcut.

Concluding Thoughts

We hope these methods will increase your efficiency and precision in establishing a grid. In the end, the way you set up the grid will depend on your workflow. Evaluate your needs, then choose the method best suited to them. Either method requires minimal set-up but can save much time and frustration.

Additional Resources

If neither method interests you, quite a few templates out there would also do the job. I recommend checking out Mindy Wagner’s layout template and Robbie Manson’s 960-pixel grid templates. Also, The Grid System links to a number of quality resources and tools.

(al)


© Steve Schoeffel for Smashing Magazine, 2011.


40+ Great Examples of Facebook Fan Pages


  

Facebook has become an essential part of promoting a website or service online. Small blogs, discussion forums and huge commercial companies such as Coca-Cola and McDonalds are all using Facebook to promote their brand and interact with fans and customers.

Facebook fan pages are at the heart of any Facebook promotion campaign. A great fan page will not only encourage people to like their page; it will also effectively promote their brand and connect with readers on a regular basis so that fans don’t reach for the unlike button.

Today we will be showing you some examples of great Facebook fan pages. We hope that they will inspire you and give you some ideas for your own fan page.

The Showcase

1. McDonalds

The McDonalds fan page has a lot of different sections on it to promote their meals, deals and competitions. The main page changes frequently depending on their current promotion.

McDonalds

2. iTunes

A minimalist fan page that has the same look and feel as iTunes itself. Their Twitter account is promoted at the top of the page and top ten songs, apps, movies and tv shows are shown. You can also search for songs, albums, movies, apps and more directly through this area too.

All regional iTunes fan pages are shown at the left hand side of the page.

iTunes

3. Livescribe

Videos, tutorials, apps and more that explain what the Livescribe smartpen is and what it can do for you. It’s a great example of how to promote an innovative product to the masses.

Livescribe

4. Chick-fil-A

The breakfast range is heavily promoted on the entry page. When a user clicks on a specific meal they are taken to the Chick-fil-A website for more information. Their Twitter profile and newsletter are also promoted on the entry page.

Chick-fil-A

5. Baskin-Robbins

A fantastic example of how to encourage (read force!!) visitors to like your fan page. The content is faded on the fan page. In order to see the information in full, visitors have to become a fan.

Baskin-Robbins

6. Honda

The Honda fan page defaults to the ‘Like Our Models’ section. The design encourages people to like the page and displays a list of all of their current cars. Each car can be liked individually and clicking on the vehicle image will redirect you to the Honda website for more information. There is a useful resource area for Honda owners too.

Honda

7. Twilight

The latest trailer is given the most importance on the entry page though links to all social media profiles are shown underneath. Real time updates from fans are shown underneath as well. You can leave a comment there using YouTube, Facebook or Twitter.

Twilight

8. Britney Spears

A great media fan page. Britney’s latest song can be played directly on the page and there is a link to download the song too. Information about upcoming gigs and the latest comments from fans via Twitter and Facebook are shown too.

Britney Spears

9. Monopoly

A beautifully designed fan page that encourages visitors to like the page in order to join in the fun. There are links to the Hasbro website, their Twitter profile and another dedicated fan page for an exclusive Monopoly documentary.

Monopoly

10. VW

Features an owners section and information about their popular models. The entry page shows the current promotion. At the moment the promotion allows fans to upload their photo to appear in Times Square, New York.

VW

11. Brendan’s Irish Pub and Restaurant

Brendan’s have incorporated their menu into their Facebook fan page. Visitors are encouraged to like the page in order to leave a comment underneath the menu.

Brendan's Irish Pub and Restaurant

12. Zappos

The main page has a large image that encourages visitors to like the page to view exclusive content. It also includes a catalogue and competitions.

Zappos

13. Harley Davidson

Using a design that matches the brand styling, the Harley Davidson fan page directs visitors to visit their main website.

Harley Davidson

14. Budweiser

A simple fan page that encourages visitors to like Budweiser to support designated drivers. They also host competitions through Facebook regularly.

Budweiser

15. Skittles

One of the most colourful Facebook fan pages online, the Skittles page takes advantage of the 180×540 pixel allowance for the main profile picture and has links to their YouTube and Twitter profiles and their main website. Their advertisements can be watched directly through the fan page too.

Skittles

16. NFL

Includes a welcome page that encourages visitors to subscribe, information about where you can watch NFL live in your area and a fun NFL Facebook game.

NFL

17. Red Mango

The frozen yogurt & fresh fruit smoothies maker encourages people to subscribe to their fan page by offering visitors a $2 discount off one of their products by liking their page.

Red Mango

18. Panda Express

Whilst Panda Express interacts with their fans regularly and offers a store locator option through their fan page, their entry page directs visitors to their main website. With over 1.5 million fans, Facebook no doubt contributes a large part of their website traffic. A great example of how you can use Facebook to push traffic to your main site.

Panda Express

19. BMW

The BMW fan page features videos of their cars and a global map which shows Global BMW Facebook news. Most features are hidden to non-fans. These pages heavily encourage visitors to like the page to see more.

BMW

20. Teesey Tees

The Teesy Tees fan page defaults to a tab called ‘Fan Discount!’. Visitors have to like the page in order to see it.

Teesey Tees

21. Guiness Ireland

Known for it’s effective use of offline and online marketing, Guiness offer their fans the latest news about their products and entry into exclusive competitions.

Guiness Ireland

22. Gary Vaynerchuk

A fantastic fan page that explains who Gary is and what he does. The page links heavily to his personal blog and company website and highlights the fact he has over 840,000 Twitter followers.

Gary Vaynerchuk

23. Oreo

A fun fan page that showcases the latest commercial and encourages users to like the page. The recipe section lists lots of great recipes from the main website.

Oreo

24. Get 10,000 Fans

A great example of how you can use Facebook to increase the number of people who subscribe to your newsletter. The entry page automatically loads a video that explains why you should subscribe to the fan page and newsletter.

Get 10,000 Fans

25. Spongebob SquarePants

Spongebob Squarepants offers games and other exclusive content for those who like the page.

Spongebob SquarePants

26. Red Hot Chili Peppers

Features a newsletter sign up on the entry page and a video app that lets you play the Chili Peppers greatest hits. Upcoming gigs are also noted.

Red Hot Chili Peppers

27. Coca-Cola

Exclusive downloads, photos, videos and other goodies for people who like the Coca-Cola fan page.

Coca-Cola

28. The Doors

A beautiful fan page that allows visitors to play some of The Doors best songs through the embedded media player.

The Doors

29. Stella & Dot

An elegant design that hosts exclusive competitions for their Facebook fans.

Stella & Dot

30. MysteryGuitarMan

Straight to the point, MysteryGuitarMan directs visitors to like the page before visiting the wall.

MysteryGuitarMan

31. Nutella

A simple design that features a delicious jar of Nutella. Putting all the focus on the product.

Nutella

32. Pulp Fiction

The Pulp Fiction fan page heavily advertises the cult films release on Blu-Ray. There’s a reviews section that allows fans to leave their own thoughts on the film too.

Pulp Fiction

33. Benefit Cosmetics

A showcase of the new Benefit Cosmetics store in New York.

Benefit Cosmetics

34. Ben & Jerry’s

Another great fan page that hides the content on the main entry page to encourage people to like it. Visitors are able to view and send a funny video sketch after they have subscribed.

Ben & Jerry's

35. Dell

Dell are one of the few commercial companies to offer direct support regarding orders and products directly through Facebook. The latest products are also linked from the main page.

Dell

36. Oxfam GB

One of the few pages that has added several important sections to their fan page instead of just linking to their main website. Fans can shop, donate money to Oxfam and find out more about the Oxfam cause directly on their fan page.

Oxfam GB

37. Realising Designs Website Design

A great example of how you can use Facebook to tell people more about your business. There are links to their social media profiles and details of their latest projects. There is also an exclusive discount that you can claim only if you become a fan.

Realising Designs Website Design

38. Daddy Design

One of the most colourful fan pages online, Daddy Design showcases their latest designs from their portfolio and lists all of their social media profiles. Information about getting a free quote is also there.

Daddy Design

39. NHL

The NHL encourages interactivity by letting fans create their own NHL profile using an app in Facebook.

NHL

40. Windows

The Windows fan page displays information in 4 boxes that mimic the design and colour of the iconic Windows logo.

Windows

41. DunkinDonuts

The Dunkin Donuts page illustrates how you can leverage the traffic from one fan page to promote another fan page or application on Facebook.

DunkinDonuts

42. Adobe

Individual products from Adobe have their own fan pages and have a lot of subscribers, though their main fan page has less than 50,000 subscribers. This is probably because they have used their main fan page as a hub for connecting visitors to individual products.

Adobe

Overview

We hope you have enjoyed this list of beautiful Facebook fan pages from across the web. People seem to be using their Facebook fan page for a variety of reasons. Some simply want to push traffic to their main website, others want to interact with fans and customers whilst others use it as a way of building up their newsletter list or increasing their other social media reaches.

What’s your Facebook fan page like? Feel free to talk about your Facebook promotion technique in the comment area.

(rb)


Collection of Classy and Clever iPhone Wallpapers


  

With so much talk about the iPhone 5 making its way around the web, we figured that it was time that we put together a collection of iPhone wallpapers for our readers. Knowing how fond the design and development community is of decorating their devices, we turned to some of the finest iPhone wallpapers that the community currently has on offer to help them find a new gem for their iDevices. Below are the fruits of that search.

With so many awesome designers in the wallpaper making game, we decided that we would fix our focus on both the works of some specific designers and the works of a few popular design blogs and sites. This way we can not only feature some great wallpapers for our readers, but also some collections from a few truly gifted designers who have galleries of papers to peruse. If you cannot find a background for your iPhone in this collection of classy and clever designs, then you might need to look through once more. You more than likely overlooked a few.

Veerle’s Blog


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I Love Typography


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Vlad Studio


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Tylor Jerome Reimer


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Signal Noise


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Abduzeedo


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GleenzTees


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Poolga


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(rb)


Tips And Tricks: Increase The Realism Of Your Vector Images In Adobe Illustrator


  

Over the years, Adobe Illustrator has become one of the top applications for creating vector illustrations. There is almost nothing you can’t make in Illustrator. It is a powerful tool for creating vectors for all kind of logos, websites, icons, business cards, print materials, etc. One of the best features of the vector format is its ability to scale up or down to any size without any loss in quality (unlike raster illustrations).

But let’s not forget that Adobe Illustrator is complex software. Despite all of its advantages, Illustrator demands a lot of skill, work, time and patience. The software will not generate effects automatically; excellent effects are the result of trying and testing different settings. Trial and error is an effective method in achieving the desired result. Creating realistic vector illustrations in Adobe Illustrator can be fun, but it can also give you a headache if you can tell something’s missing from an illustration but don’t know how to get it.

Here is a list of things to consider when creating stunning vector illustrations:

  • Perspective,
  • Smooth lines,
  • Colors,
  • Edge highlights,
  • Reflections,
  • Shadows.

Stick To Perspective

When it comes to drawing realistic vector illustrations, perspective is paramount in importance. If you ignore perspective, the illustration will look flat and distorted and lack depth.

The most important aspects of perspective are size and distance. The farther away an object is, the smaller it will appear, and vice versa. By increasing and decreasing size in this way, you can achieve good depth in your illustrations.

There are a several methods of drawing perspective.

Perspective Grid

One very useful way is to use a perspective grid, which is a new feature in Illustrator CS5. Establishing a horizon and the vanishing point is part of this. The perspective grid in Illustrator is an editable tool, so it can be adapted to suit one’s purpose. You can change the perspective simply by dragging the corner nodes of the grid. You can make the vanishing point longer or shorter and change the number of boxes in the grid. Being able to adapt the working environment to your needs will make it easy for you to do advanced drawings.

Extrude and Bevel

Some people have trouble seeing and presenting perspective in the first place. In this case, I would recommend “Extrude and Bevel,� which is a convenient tool for creating 3-D objects. You can set a value for “Perspective� in the “Extrude and Bevel� options box (either type in a value or drag the slider over). Expanding an object will make it editable. Because the Extrude and Bevel effect gives you an object with many parts and anchor points, it is highly recommended that you use that object as the reference for tracing with the Pen tool (P). This way, you’ll create clean and simple vector illustrations without any unwanted parts or any anchor points that are an obstacle in the printing process.

If you have imagination and some skill, you will be able to draw an illustration based on an estimation of perspective. Of course, this method is not quite precise.

But adding perspective alone is obviously not enough to create stunning artwork.

Using The Pen Tool For Smoother Lines

Creating shapes in Illustrator shouldn’t be complicated. To draw paths and curves, either use the Pen tool (P) or simply combine objects with Pathfinder features such as “Unite,� “Minus Front,� “Subtract,� “Intersect,� etc. Because the paths contain numerous anchor points, you will have to adjust them to create smooth lines. Anchor points are highly editable and can be adjusted with a few excellent tools. You can change the position of the path just by editing one anchor point. This takes a lot of practice; you’ll need a steady hand and patience.

Live tracing is one effective way to create vector illustrations. Try to complete a drawing with as few anchor points as possible; avoid adding anchor points at shorter intervals just to maintain the smoothness. To get smooth lines, make sure that the handle of the anchor point forms a tangent on the curve (i.e. inner or outer tangent). You can always add or remove anchor points by going to the “Add Anchor Point� (+) and “Delete Anchor Point� tools (-).

“Convert Anchor Point� (Shift + C) allows you to make changes on the anchor points themselves. With this amazing tool, you will be able to change the angle of the handle, thus enabling you to change the path of the lines. Whereas adjusting just one side of the handle will result in an angular shape.

Coloring

This part of the creative process is quite fun, but still demanding. Choosing the right colors can be a challenge. First, you have to determine what style you want. Gentle and pastel colors might work for retro illustrations, which would be rather simple and two-dimensional.

If you want to get photo-realistic, you might want more vivid colors. Good contrast can make the artwork stunning. If you don’t know how to mix and match colors, Adobe has a great website with color swatches and beautiful combinations.

There is also a swatch library in Adobe Illustrator, where you can find a lot of useful swatches and even create your own and save for future projects.

Gradients

When it comes to coloring, applying linear and radial gradients is the best way to show light sources and to give depth to your artwork. Establishing the position and angle of the light source is the first step in the coloring process. Shadows and highlights should be added according to the source of the light. Dark colors will simulate shadows and shade, while light colors will create highlights.

Besides creating shadows and highlights, gradients are the great way to simulate shape. Using color, you can give volume to an object or character. Use as many colors as you’d like to build a gradient, but just blend them well; otherwise, you’ll end up with harsh color transitions. If you tend to blend colors effectively, then try out the different “Blending Modes,� such as “Multiply,� “Overlay,� “Screen� and “Light.�

Linear gradients are mostly used to present a plane. Radial gradients are suited to ovals and round shapes.

Transitions between colors in gradients can be smooth or sharp. Smooth transitions are convenient for representing shade, shapes and forms. Sharp transitions are good for simulating gold, steel, chrome and other metals (i.e. for representing the reflection of light on these metals).

Gradient Mesh Tool

Because gradients are limited to linear and radial shapes, we sometimes have to find ways to use gradients in unconventional ways. Creating a gradient for an irregular shape is complex, because it involves blending colors between uneven forms with the use of linear and radial gradients. This can be a lot of work, but the Gradient Mesh tool is handy for this purpose.

The Gradient Mesh tool is a powerful tool that enables you to split up any part of an object by adding editable points and applying solid colors to those points. This way, you are able to create a gradient that follows the actual shape of the illustration.

While gradients make illustrations more realistic, there is always room for improvement. A great illustration is made up of many well-integrated details. Mixing and matching colors and shapes is not easy, but it does lead to a beautiful result.

Highlighting The Edges

When you are done with the gradients, your illustration should be ready for some nice edges. There are a few ways to create them. If your illustration has straight edges, the best way to highlight them is with the Pen tool (P). This enables you to create simple shapes that can be blended (via gradients) with the rest of the illustration. Or you can create a sharp white edge and turn it into the reflection using a low-opacity setting. Either way, you will be emphasizing the shape of the object.

Creating a highlight for curves is not much different. The most important thing is to make the shape of the highlight follow the shape of the object. The Pathfinder panel has a lot of features for creating curved highlights; doing it with the Pen tool alone would be tricky.

Reflections

Besides edge highlights and shade, light sources can create many reflections and shadows. Take a good look around you and you’ll see all kinds of reflections: on glass, plastic, wood, metal, clay, even in liquid. Reflections come in various forms. The most important thing, again, is to follow the shape of the object. For those skilled with the Pen tool, curved highlights shouldn’t be a problem. If you are unsure how to draw highlights with the Pen tool, try combining different shapes in the Pathfinder panel.

Even though the most common color for reflections is white, with reduced opacity, try out different color combinations.

Highlights are useful for showing off the material of an object. With a careful color combination and reflections in the right places, you can simulate the look of a surface quite well. The result is a nice illustration with a glossy surface.

The Final Touch: Shadows

The main purpose of a shadow is to create an illusion of three-dimensionality. Without shadows, the illustration is not really complete. The shadow “defines� the illustration in a way. Like reflections, shadows are created by the influence of light sources. The intensity or softness of the shadow depends on the distance between the object and the light source. A light source above an object will cover almost the entire object. Uncovered parts of the object will cast shadows on surfaces below and on objects nearby.

You can create a shadow with a solid color (for a sharp shadow) or with a linear or radial gradient (for a soft shadow).

If your object is complex, the best way to create a shadow that follows the entire shape of the object is to use the Blending tool.

There is one rule about the Blending tool, and that is to create two objects or paths with the exact same number of anchor points. This way, you ensure that every anchor point on one object (or path) has a corresponding anchor point on the other object (or path). The result will be a shadow with nice color transition.

Summary

Although there are just six rules to follow, there is the danger of too much detail. Try not to exaggerate the details, or else the illustration could look messy and overcrowded.

Light is your greatest ally. It will lead you through the whole creation process, connecting the different parts of the illustration and making them come alive.

Just keep the illustration simple and clean to minimize mistakes.

(al)(rb)


5 Places to Download Free and Cheap Images to Use on Your Blog

A little while back, we talked about the importance of using photos in every post when you’re blogging. Now that you’re convinced that images are an important part of each and every blog post, you might be wondering where you get photos and graphics for your posts. Of course, there are several places where you can find just about any image you might need. Unfortunately, stock photography can be expensive. The secret is knowing where to look to get the best deal, or even find free images that you can use on your website.

Here are 5 places to get started when you need to find free (or at least cheap!) images to use on your blog.

continue reading 5 Places to Download Free and Cheap Images to Use on Your Blog


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