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Accessibility must be a default feature of product designs. As the world evolves to be more inclusive of all people, regardless of race, gender, and disabilities, so too does the digital world. Many web developers and product designers are now giving importance to how accessible their products are to all kinds of users, including people with disabilities.

So how can you make sure that people with unique needs can easily access your website? Hiring product designers is a foolproof way to ensure universal accessibility. Limeup is a qualified web developer who can help your business website have a better ranking. Product designers at Limeup can tailor-fit a product design that is most suited to your brand, requirements, and preferences.  

What is Accessible Product Design?

To have an accessible product design means allowing all users to navigate through the software comfortably and without any hassle. Anyone must easily access your website, regardless of their disabilities, generation, and condition. It must be user-friendly, especially for people with temporary or permanent impairments like visual, auditory, cognitive, physical, and speech disabilities. 

The accessibility of a website means disadvantaged individuals can scroll and move through your website without any difficulty. For instance, to be accessible to a visually impaired individual requires your website to incorporate good color contrast and readable text. You may also include a text-to-speech function for people who can hardly see and read. 

Another example in the case of a temporary disability is when a parent visits your website while holding a baby in one arm. The user must easily read the content, view graphics, and move through web pages using only the user’s workable arm.

Importance of Accessibility?

Accessibility is not only an issue in the tech or digital world. More importantly, it is a human rights issue that must be addressed in all aspects of life, offline or online. We’ve enumerated reasons why accessibility is important for your product design.

Better User Experience (UX)

Website accessibility is consequential to users’ experience. Because an accessible product design means ease of access, use, and navigation, users are likely to enjoy their time and experience on your website. Accessibility will also benefit not just users with disabilities; Those who don’t will also enjoy a seamless user experience.  

Compliance with Website Accessibility Laws

Countries like the United States have rules and regulations on the inclusivity of websites and applications. According to website accessibility laws, software and digital technology must be inclusive for all people with impairments, regardless of their disabilities. Thus, you could face legal charges if you fail to ensure universal accessibility of your product designs.

Higher Lead Generation and Conversion

Since a highly accessible website provides users with a better experience, more people are likely to visit your website. Improved traffic also means a better probability of lead generation and conversion. Users, including those with disabilities, are potential customers that you can persuade into buying your product or engaging with your brand through improved accessibility and user experience.

Inclusive and Non-discriminate Branding

Brand image and reputation say a lot about a business or company. What do you think people will say about your brand if you treat people with disabilities differently? To avoid being labeled as discriminatory, you must develop an all-accessible product design, prioritizing the needs of disadvantaged users.

How to Ensure Product Design Accessibility?

A basic understanding of product design accessibility is not enough to guarantee accessibility. Even product designers can overlook the accessibility features of their digital content, thus failing to achieve a universally accessible product design. You need a team of highly experienced product designers with technical expertise to ensure ease of access for people with unique needs.

Use Proper Colors and Themes

The themes and color combination of your website are vital accessibility elements. They are key to the readability and clarity of your web content. Thus, you must use appropriate color contrast for the text and background of your website. This way, users, especially visually challenged individuals, will not have a hard time reading and understanding your website.

Think about your Texts

A large part of your website consists of texts and paragraphs which are integral for the accessibility of people with dyslexia and visual impairments. You must conduct research to ensure that your texts are easy to read for people with visual problems. For instance, you must know the correct font style, size, effect, and character spacing to use to aid people in reading and decoding the information on your website. 

Consider Touch Targets for Mobile Users

Essentially, touch targets or touch zones in mobile phones are parts of the screen that are easily reachable by the human thumb. The touch target is normally at the bottom of the screen because single-handed users can easily reach this part using their thumb. You can consider this information when designing your product to ensure that mobile users can easily navigate through your website or app.

Perform User Testing

One best practice of professional web developers and product designers is conducting user testing. If you want to ensure universal accessibility of your application or website, you must perform these tests with a wide variety of users, including those with special needs and impairments. This will allow developers and designers to identify design elements and features that must be edited to suit the needs of different users.

Why Do You Need Accessibility Testing?

Accessibility testing is an imperative step in ensuring that you have an all-inclusive digital product. Sometimes, no matter how meticulous you are in designing a product, you will still fail to see gaps and accessibility issues in your web design. Thus, performing accessibility testing will help determine these shortcomings, so you can revise your website to be a more inclusive product. 

Product design accessibility is key to inclusivity. Web developers and designers now realize the importance of universal access in generating traffic and better lead conversion. Through an accessible product design, you’ll be able to penetrate your market effectively such that more users, with or without disabilities, are able to access your website.

Featured image by Stefan Schweihofer from Pixabay

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Ever since its introduction to the world in 1996, CSS has been the staple of web page decoration and visual presentation. It has lasted until today, controlling aspects such as layout, typography, and colors of a web page or site. As a web designer, knowing key CSS tricks can help you enhance your work, producing web pages with a better look and feel, and making them more responsive and user-friendly.

If you’re a web designer, it’s up to you to create pages that leave a lasting impression. In this article, we’ll cover 5 CSS tricks designers as you should know. These techniques will help you create beautiful and responsive websites that will be sure to stand out from the crowd.

Essential CSS Tricks for Designers 

1. Grid Layout

Grid layout is a powerful tool that allows designers to easily create complex layouts. You can define rows and columns and then place elements within them. They are especially useful when dealing with many similar items that should be arranged spatially logically, such as a photo gallery.

To use the grid layout, you first define a container element as a grid with the display: grid property. You can then specify the size and placement of each row and column using the grid-template-rows and grid-template-columns* properties, respectively. Finally, you can place elements within the grid using the grid-column and grid-row properties.

Here’s a simple example of how to use a grid layout:

.container {   display: grid;   grid-template-columns: repeat(3, 1fr);   grid-gap: 20px; } .item {   grid-column: 1 / 3;   grid-row: 2; }

In this example, we’re using a grid to create a container with three columns and a 20px gap between them. We’re also placing an item within the second row and spanning it across two columns.

2. Flexbox

Flexbox is another powerful layout tool that allows designers to create responsive layouts with ease. With Flexbox, you can define a flexible container and then place items within that container.

To use Flexbox, you first define a container element as a flex container with the display: flex property. You can then specify how items should be distributed along the main and cross axes using properties like justify-content and align-items. You can also set the size of each item using the flex-basis property.

Here’s an example of how to use Flexbox:

.container {   display: flex;   justify-content: space-between;   align-items: center; } .item {   flex-basis: 30%; }

In this example, we’re using a flexbox to create a container with items that are spaced evenly and centered vertically.

3. Transitions and Animations

Both transitions and animations are great tools for adding interactivity and visual interest to your website. With transitions, you can specify how properties should change over time, while animations allow you to create animated content with the help of keyframes.

To use transitions, you first define an element’s starting and ending states using properties. You can then use the transition property to specify which properties should transition and how long the transition should take. When the element’s state changes (for example, when the user hovers over it), the transition will occur.

Here’s an example of how to use transitions to create a hover effect on a button:

.button {   background-color: #333;   color: #fff;   padding: 10px 20px;   border-radius: 5px;   transition: background-color 0.5s ease; } .button:hover {   background-color: #fff;   color: #333; }

In this example, the background-color property of the button is set to transition over 0.5 seconds with an ease of timing function. When the user hovers over the button, the background-color changes to white, creating a simple but effective hover effect.

4. Custom Fonts

Custom fonts allow designers to create unique and memorable typography for their websites. Using custom fonts, designers can set their websites apart from the competition and create a more consistent and immersive experience.

To use custom fonts, you’ll first need to find a font you like and download it. You can then upload the font files to your website and use CSS to apply the font to your text. You can either use the @font-face rule to define the font, or you can use a service like Google Fonts to host the font files and provide a simple way to add the font to your website.

Here’s an example of how to use custom fonts with the @font-face rule:

@font-face {   font-family: ‘My Custom Font’;   src: url(‘my-custom-font.woff2’) format(‘woff2’),       url(‘my-custom-font.woff’) format(‘woff’); } h1 {   font-family: ‘My Custom Font’, sans-serif; }

In this example, we’re defining a custom font called “My Custom Font” using the @font-face rule. We’re then applying that font to an h1 element using the font-family property.

5. Variables

Variables, also known as custom properties, allow designers to define reusable values that can be used throughout their CSS. This can make it easier to create consistent and modular styles and can also make it easier to update styles in the future.

To use variables in CSS, you first define them using the — prefix. You can then use that variable throughout your CSS by referencing it with the var() function. You can also update the value of the variable dynamically using JavaScript.

Here’s an example of how to use variables in CSS:

:root {   –primary-color: #007bff; } button {   background-color: var(–primary-color);   color: #fff;   padding: 10px 20px;   border-radius: 5px; } button:hover {   background-color: #fff;   color: var(–primary-color); }

In this example, we’re defining a primary-color variable and setting it to a blue tone. We’re then using that variable to set the background color of a button. When the user hovers over the button, the background-color changes to white, and the color changes to the primary color, which we set using the variable.

Empower Your CSS Skills

By using these 5 essential CSS tricks, you can create beautiful and responsive websites that stand out from the competition. They are all powerful tools that can help you take your designs to the next level.

Remember, these are just a few of the many CSS tricks that are available to web designers. A good designer should keep experimenting and learning new techniques to stay at the top of their game. Happy Web Designing!

Featured image by Christina Morillo on Pexels

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In today’s digital age, designing for accessibility is more important than ever. With over a billion people living with some form of disability, it’s crucial to ensure that websites and digital products are accessible to everyone. 

Designing for accessibility is not only the right thing to do, it’s also good for business. By creating a website that is accessible to all users, you can reach a wider audience and improve the user experience for everyone. So whether you’re designing a new website or updating an existing one, make sure to prioritize accessibility in your design process.

Some giants, like H&M, PayPal, or Linkedin, are introducing one feature to boost accessibility after another, hoping the strike the AAA score (the highest level of accessibility). And similar to how we follow these brands in terms of design and tendencies, here it’s even wiser to follow their example. So in this article, we’ll explore some tips and best practices for designing for accessibility.

Make your website or digital product keyboard accessible

Not all users can use a mouse, so it’s essential to make sure your website or digital product can be navigated using a keyboard. Keyboard navigation is crucial for users with motor disabilities, and it’s also helpful for users who prefer to navigate uniquely using their keyboard.

Keyboard navigation can be implemented by ensuring that all interactive elements can be accessed via the Tab key. Users should be able to navigate through links, buttons, and form fields using this way. Additionally, check that your website or digital product has clear visual focus indicators to help users understand where they are on the page.

Use proper color contrast

Many users with visual impairments have trouble distinguishing between colors, so the proper color contrast in your design really matters. This means using a combination of colors that are easy to distinguish and have a high level of contrast.

One way to obtain proper color contrast is to use a tool like WebAIM’s Color Contrast Checker. It allows you to check the contrast ratio of two colors and make sure they meet accessibility standards. WCAG 2.1 AA requires a contrast ratio of at least 4.5:1 for normal text and 3:1 for large text.

Use alt tags for images

Images on a website or digital product are often meaningless for users with visual impairments. That’s why it’s important to use alt tags for images, which provide a text description of the image. Screen readers can read the alt tags aloud, allowing users to understand the content.

When writing alt tags, do your best to be descriptive and provide as much detail as possible. Avoid using phrases like “image of” or “picture of,” as these don’t give much information. Instead, describe what’s in the image and what it conveys.

Make your content easy to read

Readable content is essential for all users, but it’s especially important for users with cognitive or learning disabilities. That’s why you are recommended to use a font that is easy to read, with a large enough size and appropriate line spacing. Additionally, avoid using long paragraphs and use headings and bullet points to break up the content.

The font you choose should be easy to read and not too stylized. Sans serif fonts like Arial and Verdana are a good choice, as they are clean and easy to read. Avoid using decorative fonts, as they can be hard to read, especially for users with dyslexia.

Headings and bullet points are a great way to structurize your content and make it more scannable. Make the headings clear and descriptive so they help users understand the structure of the content. Also, ensure the bullet points present information clearly and concisely.

Ensure your website is compatible with assistive technology

Many users with disabilities rely on assistive technology, e.g., screen readers or speech recognition software, to navigate websites and digital services. 

The easiest way to ensure compatibility with assistive technology is by using semantic HTML. Semantic HTML uses tags to convey the meaning of the content, making it easier for screen readers to understand. 

We’ve talked with The Designest team, who runs a blog for the professional design community, and asked what they find crucial for website accessibility. Here are some tips and best practices they suggest:

1. Provide alternative text for images. Screen readers and other assistive technologies rely on alt text to describe images to users who cannot see them. Make sure to provide alt text for all images on your website.
2. Use clear and concise language. Let it be plain and avoid jargon or complex sentences/words that may be difficult for some users to understand.
3. Ensure that all interactive elements, like buttons and links, are keyboard-accessible. Users should be able to navigate and interact with your website using only their keyboard. 
4. Provide clear and consistent navigation. That’s how the users can easily find what they are searching for. 
5. Use color with care. It’s important to ensure it remains accessible to users with difficulty perceiving certain hues. Use a high-contrast color scheme and avoid relying solely on color to convey information.
6. Test your website with assistive technologies. 

In addition to the recommendations above, designers can do several other things to make their websites and digital products more accessible.

Use of multimedia

Videos and audio content can be particularly challenging for users with hearing impairments. To make multimedia content more accessible, consider adding closed captioning and transcripts for videos and audio content. Closed captioning provides a text version of the audio content, while transcripts provide a written version. 

Web forms on websites

Web forms can be particularly challenging for users with visual impairments, motor disabilities, and cognitive or learning disabilities. To make them more accessible, ensure they are easy to navigate using a keyboard and provide clear and concise instructions for each field. Additionally, you might consider using labels and placeholders to provide context for each field.

Featured image by Elizabeth Woolner on Unsplash

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Marketers have been using whiteboard videos for a long time. The first ever whiteboard videos were created by recording an actual hand drawing on a whiteboard. Over the years, brands added animation to whiteboard videos to make them more engaging. 

Animated whiteboard videos are one of the most effective ways of explaining your product or services. These videos combine animation, characters, and voiceover on a white background, creatively presenting ideas and stories.

The popularity of whiteboard animation videos resulted in the launch of many amazing whiteboard animation softwares. This software enables brands to create professional whiteboard videos quickly and affordably. 

Video editing software is an excellent idea for creating videos independently. 

Here we have brought you a list of the most popular software for creating whiteboard animated videos. 

Let’s get started.

Top Whiteboard Animation Software in 2022

Mango Animate

Mango Animate lets users create complex messages into an engaging whiteboard explainer video. With exceptional tools and an easy-to-use dashboard, the animation is easier for beginners. Users can leverage the pro version features and make the best videos with a one-time fee.

Features of Mango Animate

• Customized templates.
• User-friendly dashboard to seamlessly create whiteboard explainers.
• Live animation effect.
• Library of hands with various sizes and gestures.
• Caption and audio features.
• Three output options are provided: online video, offline video, and Gif.

Pricing

One-time payment of $39

VideoScribe

What makes VideoScribe popular among video editors is its stunning features. It is an easy-to-use software with pre-built templates for professionals and beginners. 

For example, one can drag and drop animation to create engaging whiteboard videos within a few minutes.

Features of VideoScribe Whiteboard Animation 

• Library of over 11k images and Gifs
• Choose from a wide range of pens, erasers, and drawing hands.
• Innovative features like effects, move-in fade-in with an automatic draw when hit play.
• Over 190 royalty-free tracks and voice-over recording
• Canvas sizes for every occasion

Pricing

The monthly Plan starts at $20.65/month

Annual Plan at $10/ month

Team Plan (Quote based)

Explaindio

Explaindio is a great tool for creating explainer videos without any technical expertise. The software allows videos for ads, social media, and animated explainers for YouTube in the easiest way possible.

Features of Explaindio

• Ideal for professional-looking whiteboard animation and 2D and 3D animated videos.
• Premade voice-overs.
• Multiple editing features.
• Royalty-free stock images.
• Unlimited images and animated graphics for paid members.

Pricing:

Monthly Plan – $37/month

Annual Plan – $67/month

One-time Plan – $497

My Simple Show

Mysimpleshow lets users create unique whiteboard animations within a few minutes. The tool makes a complex topic simple and empowers beginners to create professional videos.

Features of MySimpleShow

• Step-by-step video creation assistance for beginners.
• Users can upload a pre-designed PowerPoint file.
• Templates and auto-sync voice recording.
• Easy distribution of files across channels.
• Intelligent explainer engine

Pricing

Premium Fun Plan – $5.99/month

Business Plan – $129/month

Pro Plan – $499/month

RenderForest

Created by an Armenia-based company, RenderForest is among the most used video editing software for professionals and beginners. With dozens of video examples and a template library creating whiteboard animation videos is easy and fast.

Features of RenderForest

• Graphic logo design.
• Tools to build websites.
• Undo and redo options.
• Music recommendations.
• New scene suggestions while creating videos.
• AI-based video creation dashboard.

Pricing

Free Plan with limited features

Lite – $11/ Month

Pro – $18/ Month

Business – $20/ Month

Animaker

Animaker is one of the rapidly growing software in video editing and marketing, with more than 9 million users across the world. From 2D drawings to commercial videos, it delivers impressive results for startups and brands.

Features of Animaker

• Simple drag and drop builder
• Animated character creator
• 100M+ Stock Videos and Photos
• Upload and Edit Videos at 4K Video quality
• Instant resizing for social media

Pricing

Basic- $10/month

Starter – $19/month

Pro- $49/month

Doodly

If you search for the best whiteboard animation software in 2022, Doodly will be among the top 5 names that industry experts suggest. The easy drag-and-drop option allows users to sit back and let the software draw animated videos.

Features of Doodly

• 1000+ custom-drawn images.
• Drag & Drop button using the Smart draw technology.
• Royalty-free music.
• Whiteboard, green board, glass board, and blackboard images.
• Various human and cartoon hand styles.

Pricing

    Standard – $39/month

    Enterprise– $69/month

Vyond

Vyond allows users to create animated characters as per video context. From workplaces to casual environments, whiteboard animations are easy for hundreds of settings. The company has over 12 million registered users all across the world.

Features of Vyond

• Create MP4s or animated GIFs for social media with a click.
• Customization for characters and environments.
• Simple and easy-to-understand interface.
• Royalty-free audio files.

Pricing

Essential – $49/Month

Premium – $89/Month

Professional – $549/Month

Enterprise- Customized

Camtasia

If you are looking for professional whiteboard animation software, Camtasia is the best option. Powered by TechSmith, the Camtasia tool offers an excellent layout for beginners and professional video editors. 

Features of Camtasia

• Royalty-free images and music tracks.
• Built-in animation for logos, text, and graphics.
• Multiple timelines and preview window for editing.
• Instant access to frequently used tools and projects.
• Easy transitions and animation.

Pricing

Along with the free trial, the entire software costs around $270 as a one-time fee.

You might have to pay for upgrades for additional features.

Biteable

Whether for a presentation or a landing page, Biteable has the most incredible user interface, allowing for the creation of whiteboard animation. From beginners to professionals, users can use its easy-to-understand features and create error-free explainers within a few minutes.

Features of Biteable

• Premade templates for different environments and needs.
• Built-in elements & effects .
• Choose the purpose option before creating videos (Sales, social media, and presentation)

Pricing

Biteable Free – Free Download

Ultimate Plan – $49 / Month 

Teams – $249/ Month

Easy Sketch Pro

Easy Sketch allows making whiteboard explainers, animated whiteboards, and Doodle videos for all users without any technical experience. The Doodle videos created within the software make the explainers look more appealing in no time.

Features of Easy Sketch Pro

• Easy to create full HD videos.
• Built-in music library.
• Real-time doodles.
• Video analytic tool.

Pricing

The Plan starts at $37.

Moovly 

Moovly is one of the most trusted whiteboard animation software in 2022. Web-based software offers excellent customer support, pre-built templates, and transitions at no additional charge. It is a highly optimized tool providing video creation services to millions of people.

Features of Moovly

• HD quality videos.
• Provides timestamped in-video feedback and video collaboration for the projects.
• Has over 1 million video assets.
• All features could be used with just one click.
• Works well with Chrome or Firefox.
• Broadcast videos straight to YouTube, Vimeo, and other platforms.

Pricing 

Free sign-up with limited features

Pro Plan – $49/month

Max Plan – $99/month

Enterprise- Customized

Final Words

Whiteboard animated videos are a need for every brand’s video marketing strategy in 2022. These videos are known for being professional, engaging, and educational at the same time. Whiteboard videos can efficiently explain products and services and motivate customers to purchase within minutes. All it takes is great software and production team to back up the video.  

These were the top 12 software to choose from. Based on the features, pricing, and quality, select any software and produce professional videos for video marketing or presentation.

Featured image by Rostislav Uzunov

The post Top Whiteboard Animation Software appeared first on noupe.

Logo designing is important, you cannot give a face to your brand unless you have designed an authentic logo for your brand. It is important to have brand recognition, and you cannot have it unless you have designed an attractive and relatable logo for your brand. Logo designing is one essential part of the whole branding, without any effective branding you cannot really create a brand and develop a brand for your organization. It is time to conduct an activity for you, give your mind a rest, and think of every brand that you can think of? You may have KFC, McDonald’s, NIKE, or Apple in your mind. One of the main reasons why these are the only brands that we had in our heads is because their logos are pretty much etched in our minds.

Rebranding a logo is a bold step, not many brands go for it as they fear they might get forgotten by their audience. This is the legit concern and an entirely new logo for a brand can result in people forgetting them. However, the small changes in the logo can go a long way, people do notice small changes and make a whole new image and picture of the brand in their mind. However, the main question arises, when is the perfect time to rebrand your logo? When do we know it is the time, we should do it? As we have to make sure we are not making any hasty decisions and doing everything smartly.

When Should We Rebrand the Logo?

The answer is you can never be 100% sure that your decision of rebranding is going to work, there are always some concerns and risks that are going to be with your brand. However, there are some instances that tell you it might be the time for you to bring some changes to your brand, or revisit your overall brand strategy. The rebranding includes a whole lot more things than just a logo, it includes your color, your aura, the message you are sending, or changing your brand strategies as well.

Reasons to Rebrand Your Brand

In case you are still confused as to at what stage you think you should go for rebranding, here we are to make things much easier for you. You can choose the one that suits your brand the most and get onto it.

1. Difference in Brand Perception

This is one of the most famous types of problems that most organizations face and most times they do not even recognize it as a problem. Organizations launch their brands and services, without devising any strong brand strategy, something that can go with their target audience perfectly. 

No matter how good the flow of sales is with time their overall brand personality is changed and is perceived differently. Whatever your initial brand strategy, corporate image, or personality was, your audience perceives it differently, it is shaped according to their own experience, and this is where the problem comes. Not realizing what your brand needs and how its personality should be at the initial stage is the problem. However, if you realize this problem midway you can do rebranding to establish a new image of your brand in the market.

2. Target Market is Undefined

One of the biggest mistakes that most organizations make is they do not realize their target market, they do not define them and then later fail to market them effectively. Saying “we target everybody out there” is such a lazy statement. You need to make sure your target market is properly defined, there has to be a proper strategy behind it with reasoning. When your target market is defined, you cannot know who you are communicating to? Or what your audience really needs from your brand.

You are a brand and your job is to please your customers either with your service or the product that you are offering. In order to develop a connection with your audience, you have to make sure you know the audience that you are catering to. Get out of your comfort zone and be ready to make sacrifices to please your audience. 

There is a constant change in your audience, therefore keeping a tab on them and knowing them is one important factor. When you think you are losing that touch and connection with your audience, you have to start building it or maybe to build it you can start with rebranding. 

3. Brand Losing Relevance

When you think your brand is losing its relevance and you need a big upgrade it is time to rebrand your whole brand. Many known and catchy brands have done this scheme and have effectively done it. Tiffany & Co. is the perfect example of it, they did not only change their target audience but also change the resonance they had with their customers. 

One of the main recognition points of Tifanny & Co. is its blue color, initially; it was more focused on the older women like mothers and the older sisters. Today, the target audience is young people buying jewelry. However, they did not make any substantial changes to their brand, but whatever changes they brought to the brand they were quite bold. 

4. Change in the Product/Service

This is one pretty obvious stage, when you have changed your whole brand or whatever you are offering you have got to change the branding as well. What is the point of having a logo showing you are a pasta place when you are now introducing pizza and other Italian cuisines as well? It means you are misguiding your audience and providing them with incomplete information. When you are providing new experiences to the customers you have to make sure your brand is communicating it too. 

When you have a strong brand strategy you define and explain that the new space is important and vital. Your brand should rebrand itself and show the change that you have brought in your strategies through your branding. 

How many successful rebranding stories are you aware of? 

Featured Image by Brad Neathery on Unsplash

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