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It’s a great time to start a small business. Although many Americans feel pretty gloomy about the 2024 economic outlook, a majority think it’s primed for a rebound in the near future. Most Americans are already spending like boom times are back anyway, according to a recent study on spending habits. 

One-man startups that could be looking to scale up in response to consumer spending may be wondering when and how to hire their first employee. There’s no easy, one-size-fits-all answer to this question. 

If you wait too long to hire that first employee, you could be putting them in a workplace environment of low morale because of missed deadlines and heavy workloads. If you hire them too early, you’re wasting money and time devising work to keep them busy.

Here’s when and how to properly hire your first employees.

Crunch the numbers

Start with the fundamental questions: Will hiring new employees help your business save money or generate more money? If you’re just starting out, increasing your business’ income is more important than saving money, but both are important. If you can’t firmly answer yes to at least one of those questions, hiring someone may not make sense for you right now.

Take your emotional temperature

Objectively ask yourself why you’re thinking of hiring a new employee. Is it because it’ll help you level up your business, or is it for more emotional reasons?

If you’re desperately behind, overworked, or lonely being the sole employee of your business, those are valid concerns, but they aren’t necessarily good reasons to hire someone — especially if your desperation leads you to rush your recruitment process. 

If you’re hiring because your business simply isn’t bringing in enough revenue, it’s doubtful that the generative effects of bringing on a new employee will surpass their compensation. It might make more sense for you to enhance your cash flow through some lucrative side hustles to make extra money until your revenue increases.

Some common signs that you may be hiring prematurely or for the wrong reasons are that you can’t define a specific role for your first employee or you have very low standards for who you’ll hire. If you feel like you just need to get someone in the door, step back and think about why you feel that way and what your business actually needs.

Consider a co-founder

Your first hire doesn’t necessarily need to be an employee. They could just as well be a partner. If you come across someone who perfectly shares and complements your skills, values, and vision as a founder and entrepreneur, consider bringing them on board as a co-founder. Empowering a talented entrepreneur as an equal partner can often unlock hidden potential and put your business on the fast track to success.

Test drive a contractor

On the other end of the spectrum, you might want to take things slow. In that case, a contractor could be a great test case for what you need out of your early hires. 

The commitment to a contractor is limited and usually quite short — usually between a month and a year depending on the agreement. In that time, you can try them out in different roles and evaluate their overall performance. If they prove themselves to be a valuable asset, you can always transition them into a permanent full-time role.

You could also interview a freelancer. In general, freelancers work on much shorter terms than contractors. You could bring them aboard to work only on a specific project and conclude their employment when that project is finished. 

Think skills, not job titles

Alongside considering what you want your early hires to do, consider what kinds of skills and experiences will enable them to excel in that role. The more specific you can be, the better. Make a list and target only candidates who check all the boxes.

Understand that hiring is a two-way process

You know why you want to hire your first employees, and you probably have a pretty specific idea of the skills and experiences you want those first employees to have. But during the interview process, don’t forget that candidates are evaluating you as much as you’re evaluating them. 

Employees want to know that you have a defined role for them. Before you start interviewing, sit down and define the role you’re hiring for, including how you plan to measure their performance, the outcomes and deliverables that role will be responsible for, and the processes they’ll be expected to perform.

Think about the role on different timelines, too. How will that role work in the next year, and how might it evolve in the next two, three, or five years? For someone interviewing for a job, there’s no such thing as too much information.

Widen your hiring horizons

When you’re searching for that perfect hire, think globally. There’s elite talent all over the world, especially when it comes to qualified tech workers. If their role can be performed remotely, you could tap into serious savings, especially if they live in a country with public health care. Foreign employees also offer valuable insights into their local markets and can dramatically increase your business’ availability if they’re in a different time zone.

Consider tapping into youthful energy by hiring a promising college student. If the role you’re looking to fill can be performed by a recent grad or even a college intern, they could provide a huge amount of hustle and motivation, as well as novel perspectives and ideas that could be valuable to forward-thinking industries.

Featured Image by Jotform on Unsplash

The post Scaling Your Small Business: When and How to Hire Your First Employees appeared first on noupe.

Guest blogging has been a staple off-page SEO marketing strategy since time immemorial. When external websites accept guest posts, those articles become sources of backlinks that directly benefit the sender’s website. 

However, many guest bloggers and websites overlook the fact that guest posts benefit both parties. 

Case in point: I recently submitted a guest post to a company called Outreach Monks, which is now ranking 5th on Google for the query “link decay” (feel free to Google it).

In this case, not only did the guest blogging efforts benefit me, but even the site owner is actively benefiting through high-quality organic traffic, increased site visibility, and potentially boosted sales.

There’s no debate. Guest blogging is an essential content marketing tactic.

In this article, we’ll dive deeper into guest blogging, exploring its core definition, its immense benefits, and how you can do it.

What is Guest Blogging?

Guest blogging, also known as guest posting, is a content marketing tactic that involves writing, sending, and publishing articles on external websites.

Guest blogging differs from ghostwriting because writers receive no attribution with the latter. 

When submitting a guest post, the author still receives full ownership of the article, as evidenced by the byline. The host blog may even highlight the article as ‘written by a contributor’ with your very own author bio.

A guest blogging strategy is rooted in link-building principles, where people write a guest post and receive a backlink in exchange. However, there are also some cases when a guest blogger receives monetary compensation for their contribution, or the blog owner demands payment for the opportunity to publish an article on their site.

Benefits of Guest Blogging

While getting backlinks is enough to convince websites to engage in guest blogging, it’s important to note that links are only the tip of the iceberg. Below, we’ll flesh out the benefits of submitting a guest blog post:

1. Build valuable links back to your website

Guest posting is one of the most known no-nonsense approaches to link building.

You simply find sites, pitch your guest post idea, and write the content according to the host website’s guidelines. Once published, you often get one or several backlinks in exchange for your efforts.

Since Google considers backlinks a ranking factor, more links from high-quality sites directly impact your website’s SEO performance. This results in a measurable increase in search engine rankings, increasing your website’s visibility while inviting more organic traffic.

2. Establishes thought leadership outside of your website

Guest authors also benefit from guest blogging as this lets them speak on a different platform and address a different audience.

Creating highly engaging, valuable, and amazing guest articles establishes yourself as a thought leader outside of your domain. This may expand your market and grow your audience.

Consider it from the perspective of an e-commerce owner. Guest blog posts offer free commercial real estate to promote one’s business. If you infuse some engaging direct-response copy into your content, some readers might feel compelled to buy your product.

Moreover, guest articles can potentially grow your readership since most feature your author’s bio at the bottom, which boosts brand awareness and may drive referral traffic back to your website.

3. Builds relationships with external websites

Contrary to popular belief, guest blogging goes beyond content creation and digital marketing. It is an interpersonal process.

Before writing guest posts, you start by pitching a guest post to the site owner first. This initial process requires communication and interpersonal skills; otherwise, the site owner might reject your pitch immediately.

In attempting to build rapport and pitch your idea, you’re actively engaging in professional collaboration. This networking establishes a connection between you and the host, which fosters mutual respect and trust.

Your content’s quality may also impact your relationship with the site owner, mainly when you follow the guidelines, do proper keyword research, adapt to their style guide, and tailor content to their audience. This may open doors to future opportunities, such as co-marketing, partnerships, or guest post exchanges.

4. Introduces fresh content to host websites

Every writer is different, and when you submit a guest article, your creative writing style, unique angles, and new perspectives can introduce new ideas that enrich the site’s content and satisfy its readers.

The readers might be inundated with the website’s conventional writing. Guest blogging opportunities break the monotony by offering a breath of fresh air to a host website.

How to Find Guest Post Opportunities?

So, do you want to write a guest article? Follow this step-by-step guide to guest blogging, and you will succeed! 

Step 1: Find sites that are viable

First of all, what does “viable” even mean? In the case of guest posting, I defined viable in three ways:

A. The website is related to your niche

A simple Google search using your primary keywords reveals all websites relevant to your niche. 

For example, if you sell food supplements, searching “health websites” will tell you which websites perfectly align with your niche. Pick websites of the same niche to increase your chances of being accommodated for a guest post. 

However, you may also work with websites distant from your industry if you convince them that your guest post pitch will be relevant to the host site. 

B. The website is actively accepting guest posts

What good is a relevant website if they don’t accept guest blogs? Sites that accept guest posts often have a dedicated page explaining their guidelines. Look for this specific page on the website. 

If they lack this particular page, it doesn’t mean they are not open to accepting a contribution. Find their contact information on the website and reach out with your proposal.

C. The website is high-quality

Guest post farms are becoming popular, especially since SEO has become increasingly challenging. These spammy sites exist solely to accept payments and publish guest posts, even unrelated ones. Before pitching your idea, ensure it’s a reputable site with a respectable domain authority or rating. 

Take time to review the blog page, too. Read the topics they publish and get a feel for the content. If the content is overly promotional and riddled with external links, it might indicate a red flag. 

Step 2: Read their guest post guidelines

Once you find a viable website, read their guidelines first. The website might have some prior submission guidelines before you can successfully submit guest posts. For example, our website requires guest posters to email us with the subject line, “I have carefully read, and I accept the guidelines.” This tells us a lot about the sender’s dedication.

Take a look at some of our unreplied guest post proposal emails:

Even if they have good intentions, we found that people who do not use our prescribed subject line always submit substandard content that doesn’t get published. 

Another reason to read the blog’s guest post guidelines page is to discover which topics they accept. This will guide you on what type of content to write and how to write it. 

Step 3: Brainstorm mutually beneficial topic ideas

A guest blogging site’s blog owner or editor will always gravitate toward a topic that serves their website. To maximize the benefits you can reap from guest post submissions, conceptualize mutually beneficial topics. That means coming up with topic ideas that serve both the guest post website and the sender. 

For example, if you sell internal linking software, you could conceptualize content ideas strictly about internal linking and submit them to an SEO website.

The topics will resonate with both parties while giving the sender more headroom in creating the content since it is their field of specialization. Plus, you can embed resource backlinks from the content to your website, which is a win-win! 

Moreover, look for topics that haven’t been covered yet on the blog; otherwise, your suggestions might be rejected.

Step 4: Pitch your guest post idea

Once you’ve developed topics, it’s time to send them to the guest blogging sites. Some blogs might have specific submission guidelines and instructions, while others are loose on how you pitch your idea. Whatever it is, make sure you don’t beat around the bush and make your intention clear. 

Here is an example guest post proposal that I appreciate:

The content is straight to the point and covers all the essentials: topic, keyword, and summary or goal, which increases the chances of getting replied and accepted.

While the guidelines might specify it, you may also include a discussion on the terms of the guest post. For instance, how many contextual backlinks can you include in the post, and what will be the rel attribute of your links? Remember that it all depends on the host site’s preference. 

In some isolated cases, the host site might reject your topic proposal but give you another subject to write about.  

Step 5: Write your guest post

After you receive the sweet “yes,” it’s time to write the actual guest post and make it worth your and the host website’s time. Knowing your goals for the guest article will impact what and how you create the content.

Now, I won’t give you a template for structuring an article or give tips on writing the content because circling back to benefit #4, “every writer is different.”

We all bring unique flavors to the table; your writing style is your own personal branding. 

Ready to Submit a Guest Post?

Successful guest blogging begins with a conscious decision to share your voice on different platforms from your own. Beyond being good for SEO, submitting guest posts helps establish you as a thought leader in your industry and builds rapport with other experts within your niche.

By following the steps above, you can also become a successful guest blogger. 

Are you ready to publish a guest post? 

Featured Image by Jakub ?erdzicki on Unsplash

The post Guest Blogging: What, Why & How to Do it in 2024 appeared first on noupe.

WordPress founder Matt Mullenweg has sent the WP community into a frenzy with his latest antics. So what happened?

In a surprise to just about everyone, Matt publicly targeted WPEngine, the largest hosting company in the WordPress ecosystem, by claiming [1] they are not contributing back to WordPress in a satisfactory manner and [2] demanding a $32-million ransom payment for alleged misuse of various WordPress trademarks Webdesign Leave a Comment more...

A well-designed contact page is an essential part for any business website. It serves as a gateway for potential customers to reach out and connect. 

One crucial element of a contact page is the phone number display. 

A clear and easily accessible phone number can significantly impact user experience and conversion rates. 

Now, suppose you’re scrolling through a website, and you’re ready to take the next step. You want to talk to someone, right? But if that phone number is hidden behind a maze of text or tiny buttons, you’re gonna bounce.

So, let’s discuss the best practices for displaying phone numbers on your WordPress site. We’re talking about making it easy for people to pick up the phone and connect with you.

Key Takeaways

• Intuitive Design: Keep it clean, minimal, and easy on the eyes. People appreciate simplicity and efficiency.
• Multi-Channel Accessibility: Offer a variety of contact options, including phone, email, and social media links, to cater to different preferences.
• Clear Expectations: Define the purpose of the contact page and what visitors can expect in terms of response times. A clear call-to-action can encourage engagement.
• Mobile-First Approach: Optimize your contact page for mobile devices, as people spend a significant amount of time on their smartphones.
• Personality and Engagement(Optional): Add a touch of personality and humor to your contact page to make it more memorable and engaging.

Personal Connection

I recently tried to find phone number to contact a company online and was met with a frustratingly complex contact form. It demanded unnecessary information and made the simple act of reaching out feel like a chore. As a result, I gave up. A simple, user-friendly contact form can make a huge difference. 

Key Elements of an Effective Contact Page

Your contact page isn’t just a way to your business; it’s a demo of your customer service. More than simply providing contact information, it’s an opportunity to create a welcoming and efficient experience. 

With that in mind, let’s explore the essential elements that can make your contact page stand out.

Clear and Concise Layout

The layout of your contact page should be straightforward. Cluttered designs can confuse people and may even discourage them from reaching out. 

Here’s how to ensure a clear layout:

• Use Ample White Space: Use ample white space to give elements room to breathe and prevent the page from feeling overwhelming.
• Structured Sections: Clearly defined sections for various types of inquiries (e.g., customer support, sales, feedback) can make navigation easier.

A great example is Podia’s contact page. They introduce their support team right at the top, creating a friendly and approachable atmosphere. This not only shows their brand personality but also makes it easy for visitors to find the help they need.

Easy Navigation

A well-designed contact page should make it easy for visitors to find the information they need.

• Place contact options prominently above the fold, such as buttons for live chat, email, or phone.
• Include a link to your contact page in the main navigation bar for easy access from any page.

JetBlue is an excellent example of a contact page done right, with a clean layout, categorized options, and clear instructions for getting help.

Prominent Call-to-Action (CTA)

A clear and compelling call-to-action (CTA) is essential for encouraging visitors to contact you.

• Make your CTA stand out with contrasting colors or larger font sizes.
• Offer a variety of CTAs to cater to different preferences, such as “Call Now,” “Chat with Us,” or “Send Us a Message.”

T-Mobile does a great job of using clear CTAs to guide visitors to the right resources. A well-designed contact page not only provides a functional tool but also helps build trust and foster a positive connection with your brand.

Best Practices for Displaying Phone Numbers

When displaying phone numbers on your website, try these best practices to improve user experience and accessibility:

1. Clear and Consistent Formatting:

• Use a consistent format: Choose a format that is commonly used in your target region (e.g., (123) 456-7890, 123-456-7890).
• Include area code: Even if it’s a local number, including the area code can help prevent misunderstandings.
• Use hyphens or spaces: These can improve readability and reduce errors.

2. Prominent Placement:

• Place phone numbers prominently: Make sure they are easy to find on the page. Consider placing them in the header, footer, or a dedicated contact section.
• Use relevant icons: Consider using phone icons or other visual cues to indicate that a phone number is available.
• Use a contrasting color: Make the phone number stand out from the rest of the text.

3. Mobile-Friendly Design:

• Optimize for mobile: Ensure that phone numbers are easy to read and tap on smaller screens.
• Avoid excessive clicking: Make sure users can reach the phone number without having to navigate through multiple pages.

4. Accessibility Considerations:

• Link phone numbers: Make phone numbers clickable to allow users to open their phone’s dialer app with a single click.
• Provide a copyable format: Allow users to copy and paste the phone number for easy use in other applications.
• Consider accessibility features: Ensure that phone numbers are easily readable by screen readers and other assistive technologies.

5. Multiple Contact Options:

• Offer multiple contact methods: In addition to a phone number, consider providing other options like email, a contact form, or live chat.

Using Plugins to Enhance Phone Number Display

Now that you’re familiar with the best practices for displaying phone numbers on your website, let’s talk about some fantastic WordPress plugins that can help you elevate your contact information to the next level. These tools not only make phone numbers more accessible but also improve the overall user experience when reaching out to your business.

Recommended WordPress Plugins:

1. Jotform WordPress Forms:

• Why it’s great: A great free way to create feedback forms and collect data from your customers.
• How it helps: Create payment forms or surveys to engage with your users.

2. Elementor:

• Why it’s great: A powerful page builder.
• How it helps: Create custom phone number displays using its drag-and-drop interface. You can style the numbers, add icons, and integrate them with your website’s design.

3. WP Telephone Number:

• Why it’s great: A dedicated plugin for displaying phone numbers.
• How it helps: Offers various display options, including clickable links, pop-up modals, and integration with Google Maps.

4. JetElements:

• Why it’s great: An addon for Elementor.
• How it helps: Provides additional phone number widgets and customization options, such as different formats and styles.

These plugins can help you present your phone numbers in a clear, attractive, and user-friendly way, making it easier for visitors to contact your business.

Conclusion

Let’s be real, your contact page is like your business’s front desk. 

If it’s a total flop, people are gonna bounce away. But if it’s eye-catching, they’ll be hitting that contact button. So, give your contact page a glow up. ?

We’re a generation that’s all about convenience. We want things fast, easy, and aesthetically pleasing. A contact page that’s a total eye-sore or hard to navigate is a major turn-off. 

But a page that’s simple, modern, and user-friendly? That’s what we’re talking about!
So, what are you waiting for? Go forth and design your contact page. Trust me, your audience will appreciate it.

Featured image by Wesley Hilario on Unsplash

The post Designing Effective Contact Pages: Best Practices for Phone Number Display on WordPress Sites appeared first on noupe.

Studies report that 98% of all website traffic comes from anonymous visitors. Sure, you can use tools like cookies, but their usefulness is limited and on borrowed time.

Thanks to remote work and smart devices, identifying who is visiting your company website is only becoming more confusing. The same user visits your site from different devices, locations, and web browsers.

Every anonymous visitor represents a lost opportunity. Read this article to learn how to track and identify anonymous website visitors.

Who Are Anonymous Website Visitors?

Anonymous website visitors are the unidentified users of your site. They arrive from various marketing channels, including organic search and social media campaigns. Visitors then exit your site without providing any identifying information.

Typically, all website visitors are anonymous, except those who log into or sign up for a user account. In most cases, these will be the only unique visitors that you can easily track. However, there are other ways to track unique visitors, such as browser cookies and tracking pixels.

Why Are Anonymous Visitors Significant?

Internet users are on the rise, having reached 5.4 billion users in 2023. Every anonymous visitor is a lost opportunity. Hundreds or thousands of anonymous visitors interact with your website daily. 

Image sourced from statista.com

Can you afford to miss out on hundreds or thousands of potential customers? Even at conversion rates of 1-3%, that still represents significant revenue. 

Anonymous visitor tracking helps you better understand and meet visitor expectations. 

What Are the Benefits of Tracking Anonymous Visitors?

Website visitor identification is rewarding for those who put in the time and effort. We list some of its benefits below.

Better Audience Segmentation

Odds are that nearly all of your current website traffic is anonymous. Tracking anonymous user data helps paint a more vivid picture of your audience. The more information you collect, the better you can segment marketing.

Identify High-Value Prospects

Some users visit your home page, scroll down, and exit your site. Others may add a product to their shopping cart and abandon the purchase at the last second. Prospects who are ready to buy are more valuable than those who are only browsing.

You can send high-value prospects straight to the bottom of the funnel. For example, you can reach out with closing offers and marketing content that addresses the most common objections.

Personalize the User Experience

Customers don’t just want personalized experiences, they expect them. A McKinsey report found that 76% of consumers get frustrated when they don’t find personalization. Two-thirds of respondents want relevant product recommendations and tailored messaging.

Image sourced from mckinsey.com

Create Relevant Content

Identifying who visits your website lets you focus on your marketing strategy. For instance, let’s say you discover much more healthcare than financial organizations are visiting your website. You then feature more case studies and white papers that cater to a healthcare audience.

What Are Challenges to Website User Tracking?

Tracking anonymous users has its benefits. However, there are plenty of obstacles you must overcome to implement anonymous visitor tracking

Inaccurate or Low-Quality Data

A study from Segment found that 43% of businesses found getting accurate, real-time customer data to be the biggest challenge to personalization. Not all data is created equal. 

Tracking cookies may not be able to store data long enough for slower sales cycles. 

Image sourced from gopages.segment.com

Third-party enrichment data may not be up to date. With some services for B2B, you may get the company name but not any other information such as contact emails for decision-makers at the company. 

You want the most accurate data for tailored experiences with higher conversion rates.

Selecting the Right Tools and Techniques

There isn’t one way to monitor and identify anonymous users. You have a range of methods and solutions to choose from when deciding how best to track website visitors. Swimming in a sea of options leads you to drown from information overload and indecision.

Start by creating a plan and defining the objectives of your website visitor tracking strategy. Then, research and prioritize what capabilities and user information are vital for your business.

Data Protection and Privacy

When tracking user data, you must stay compliant with legal requirements. Laws such as the California Consumer Privacy Act (CCPA) stipulate how data can be collected, stored, and used. 

Under regulations like the EU’s Global Data Protection Regulation (GDPR), you need user consent to use basic tracking tools like browser cookies.

How to Identify Anonymous Website Visitors?

Alright, so now you’re convinced that tracking unique visitors is worth the payoff. How do you identify anonymous users?

Customer Accounts and Form Fills

We’ll start with the obvious, customer account creation. Use landing pages and banners to entice users to sign up. Make sure you sell the benefits, such as a one-time discount code or customer loyalty program.

You can track website activity as long as visitors are logged into their accounts. Use that information to personalize their experience. Integrate with your CRM or website personalization platforms to curate the user experience.

You can even cut right to the chase and ask anonymous users questions with website form builders such as Jotform. Offer value to users with promo codes, whitepapers, or ebooks in exchange for filling out a form. 

Use CTA buttons, sidebars, and popup ads to engage visitors with forms. Form fills streamline the process of identifying visitors and give your team some data about who they are or what company they represent. 

Image sourced from ruleranalytics.com

Unfortunately, the average form fill rate across all industries is only 1.7% (meaning you’d miss out on more than 98% of anonymous website visitors). Online form conversion rates vary from 0.6% to 2.8% across 14 industries. 

Cookies

Tracking cookies is a proven method for user tracking. Visitors arrive at your site, and their browser downloads a simple file. Your web servers recognize the cookie file and use it to identify and monitor the visitor each time they come to your site.

There are two main types of cookies:

Session cookies: they track a single session and remember anonymous visitors when they return.

Persistent cookies: these stay in the browser cache and remember preferences and user behavior.

Cookies add a layer of personalization and prevent and enable you to identify return visitors. However, cookies are vulnerable to cyberattacks, leaking user information. Also, many regulations require user consent to download and install browser cookies. 

There is also the issue of cookie deprecation. Many platforms such as Google Chrome are phasing out third-party cookies soon.

Tracking Pixel

Tracking pixels is an alternative to the browser cookie. The most well-known is the Facebook Pixel. How it works is that the pixel contains a small code. You can place this pixel on your website, ads, and emails. They are commonly used in B2B display advertising software for marketing attribution. 

The tracking pixel identifies information and tracks user behavior such as page views and clicks. It’s a simple but effective way to monitor users and speed up your pipeline velocity. 

For example, a user clicks on a demo but leaves the landing page. Your sales team is notified of this prospect’s interest. They can now either reach out to the potential customer or tailor a demo CTA specifically for the user when they return.

IP Address

Every device connected to the internet has a unique IP address. So why not use this information to catalog and identify every unique visitor? 

An IP address alone will not tell you much about the person or company visiting your website. Tracking tools can identify other user characteristics, such as geographical location.

Some IP lookup solutions cater to B2B, cross-referencing data against an IP address database. They tell you what company is visiting your site. You can then look them up to learn more about their needs and challenges. 

Browser Fingerprinting

Browser fingerprinting provides a cookieless method to identify and track anonymous users. A fingerprinting tool gathers information and signals from a website visitor. Browser fingerprinting pieces unique information together to identify anonymous website visitors.

User data collected may include:

• Operating system
• Browser type and version
• Screen resolution and aspect ratio 
• User-agent string
• Timezone
• Installed plugins
• CPU 
• GPU
• IP address and network type

Since digital fingerprinting doesn’t require cookies, it doesn’t necessarily need user consent. However, for ethical reasons, it’s best to let every website user know what data is being recorded and how it’s used. 

Third-party enrichment

Third-party enrichment tools further identify anonymous users and provide more detailed information. Some services append tracking solutions like cookies and IP trackers by recording user behavioral and technical data. These services can be integrated with other marketing and website tools.

Others come as visitor identification platforms that gather unique visitor information and cross-reference connected databases.

Third-party enrichment is especially useful in B2B. Besides identifying the company, you also get relevant information such as budget, market position, infrastructure, and what individuals to contact. Third-party enrichment solutions empower your team to tailor marketing campaigns and better nurture interested buyers.

Website Analytics Tools

You’re probably already using website analytics tools to monitor website performance. Services such as Google Analytics use tracking pixels to record user behavior. You can monitor traffic sources and metrics such as dwell time, bounce rate, and conversions.

Tools like Hotjar let you record user actions during a session and create activity heat maps.

On their own, website analytics can provide data such as location or operation systems. 

However, you can integrate data to enrich website visitor identification tools.

Identify Anonymous Website Users and Grow Your Business

Anonymous web browsers aren’t going anywhere. More users work remotely and from multiple devices, making traditional tracking methods less fruitful. 

It takes more than having faith for your website visitors to convert to user accounts. The vast majority of anonymous visitors won’t create an account or fill out forms before exiting your ecommerce store. 

Start identifying anonymous visitors today. You’ll learn more about your prospects and be able to give them the content and experiences they desire.

Featured Image by Lukas Blazek on Unsplash

The post Maximize Your Reach by Tracking and Identifying Anonymous Website Visitors appeared first on noupe.