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The real estate market has always been seen as a very competitive arena. These days, though, when we are still experiencing the effects of the post-pandemic boom, endless technical innovation that put this sector on a very fast track, and overall scarcity of housing options these claims feel more true than ever in recent years.

All these things mean that the real estate companies who want to stay afloat will need to shake up their strategies and attack the market head-on.

But, you know who they say – if you want to succeed you need to work smarter and not necessarily harder. And that is what this article is all about. Let us take a look then at some of the smart ways to boost your real estate business in 2024 and turn your company into a force to be reckoned with.

Look for more obscure, off-market properties

Yes, as we said, the real estate market is truly competitive, but the moment when it truly turns into a grind is when properties enter the wider market usually through regular channels like Zillow or MLS. Your goal should be to look for off-market properties (the so-called pocket listings) and be the one to make the first offer. These requirements take a lot of footwork and good connections. So, it is best to make a plan for both these requirements, break them up into measurable goals, and start working as soon as possible. Once you lay down the foundations uncovering new gems will take less time.

Streamline the communication channels

People don’t like to waste time, especially when they are plowing through countless listings and staying in touch with several real estate services. That is why you need to keep your communication channels streamlined, effective, and on-point. Start by overhauling your website and hesitate to use tried and true resources like customized WordPress themes. Leveraging chatbots that will keep the conversation going 24/7 is not a bad idea, either. Also, be quick to respond to messages and keep your social media profiles active. If necessary, hire additional staff to handle these critical obligations.

Tap into the niche markets

This was always one of the easiest ways to get access to more focused groups that are incredibly motivated and easier to convert. In order to discover these niches you will, however, need to pull off a short market research. But even if you take a brief look at the current offer of apartments for rent you will see the luxury and sustainable properties are picking up a lot of traction. The rise of remote workforce signals that the rural properties as well the apartments with built-in co-working spaces will experience a similar boost. So, focus on such small niches and try to become the dominant force in them.

Educate the audience

You will do that by starting a blog about the real estate market, including FAQ sections for your website, engaging in content marketing, and so on. This simple move will create numerous benefits. For a start, you will turn your brand from yet another online listing to a place where people come to learn. This will, in turn, open the way for new conversions. Second, you will transform your brand and give it a new, more authoritative position in the market. Third, you will start nurturing an educated pool of consumers who may find more value in your services. All these perks are simply invaluable.

Stage the properties to be more welcoming

Now, this trick is old. But, it’s so old people started paying very little attention to it. Be that as it may, sparking the curiosity of potential buyers and renters by presenting the property through various use case scenarios does create a strong emotional connection. And emotional states have a very strong effect on purchase decisions. But, don’t go overboard. The clients should be presented with options that spark imagination. You don’t want to imprint your ideas on them or you may break the illusion. Also, make the properties clutter-free. Nobody wants to see others’ stuff in their future home.

Encourage positive reviews and referrals

People tend to put most trust in the opinions of their peers. That is why you should do everything in your power to encourage positive reviews and referrals. In the first case, you can use website prompts and offer some small incentives for clients who post their opinions. Referral programs are a bit more complicated since you are selling goods with high turnaround. But, offering referral gifts, giving exclusive offers, using branded materials, and requesting referrals on your site should help you pass these hurdles. Be sure, though, to follow up with all leads even if they are not prospective.

Prioritize your customers’ needs

Last but not least, we would like to point out that, when dealing with competitive markets, real estate businesses usually tend to make things more streamlined for them. You should go the other way around and prioritize the needs of your clients at every single instance of the sales funnel. So, put more effort into customer care and deal with increased workload with better scheduling and time management. This method will not turn the fortunes of your company overnight but it will bear fruits in the long run. This level of attention will also open the way for a higher number of repeat sales.

We hope these couple of suggestions gave you a better idea about the strategies you can use to make your real estate company leaner, more proactive, and overall more effective. As we can see, very few of these ideas require heavy investment – in most of the cases you will simply need to refocus your existing resources. But, these small changes can make all the difference in the world in terms of your performance. So, roll up your sleeves and start the overhaul now.

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The post Smart Ideas to Boost Your Real Estate Business in 2024 and Beyond appeared first on noupe.

ChatGPT entered the digital world like a tornado. To some, it felt like it came out of left field. Users were utterly surprised by its relevance and the efficiency it brought into people’s lives. 

But one thing’s for sure. It’s changed the internet and tedious workflows forever. 

Marketers can now generate ad copy and brainstorm social media content (even create a full-month content calendar) with a few simple clicks and a prompt. Combined with the abundance of no code tools out there, ChatGPT can do wonders for any workflow.

However, in the rapidly evolving landscape of artificial intelligence, ChatGPT comes with its own limitations. For instance, it can’t source information from the internet without the help of a plugin. 

That’s why we’ve curated a list of ChatGPT alternatives to help you find the right technology to improve your most mundane workflows. 

Let’s dive in. 

1. Microsoft Bing

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Internet browsers can advance their search with Microsoft’s Bing AI chatbot to get concise, AI-generated responses. This tool is powered by GPT-4, and it provides advanced responses in three major styles:

• Creative: The primary focus is storytelling.
• Precision: The goal is to provide more accurate information.
• Balanced: Unlock the balance between creative and precise.

Microsoft’s Bing AI is on a journey to redefine the search experience, making it more personalized, relevant, and intelligent. The goal? To beat out Google Bard with a wide range of features. 

Key Features:

• Bing Chat lets you frame answers, ask follow-up questions, ask summaries, and make comparisons.
• Bing Compose generates AI-based texts to help you draft emails, speeches, poems, short stories, and blog posts.
• Bing AI provides real-time weather updates and news based on a user’s search.

Pros:

• Offers advanced features like spell correction, image search, and entity recognition.
• It comes with an easy-to-use and install API.

Cons:

• The response time is relatively slow.
• It generates fewer search results compared to Google.

2. ChatSonic

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ChatSonic, an advanced AI tool, is a good alternative to ChatGPT as it creates hyper-relevant and high-quality content in collaboration with Google search. It’s powered by GPT-4 artificial intelligence technology, so it’s less prone to errors. 

This tool is also efficient at creating image-based content on command.

Key Features:

• Allows voice-based conversation and can generate images, PDF, or Word documents.
• Offers an extensive prompts library with 1000 experts and community-vetted prompts.
• It lets you craft digital art with Chatsonic’s AI image-generation feature.

Pros:

• Easy access to up-to-date and factual content creation.
• It provides user-friendly collaboration capabilities.

Cons:

• The voice commands feature sometimes misinterprets the commands.
• Can’t catch the user’s expected tone or voice.
• It’s not as accurate as other tools on the list.

3. Jasper AI

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Often, chatting with artificial intelligence tools feels difficult and robotic. But with Jasper Chat, these conversations with AI feel human. It keeps it simple and fun. 

Command your friendly AI-powered chatbot to generate ideas, rephrase your content, or even tell a joke.

Key Features:

• An AI-powered chat that also offers plagiarism detection.
• It provides rich text editing and speech recognition.

Pros:

• It’s user-friendly and responds faster.
• Integrates with G-Suite, Zapier, Make, Webflow, and writing assistants like Grammarly and SurferSEO.

Cons:

• It has an overwhelming design compared to other software like Writesonic.
• Sometimes, it shows irrelevant information.

4. Copy.ai

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Copy.ai provides a comprehensive solution for sales and marketing virtual assistants. This tool is perfect for marketers who want to enhance their content creation process and speed up their processes.

For example, you can generate content ideas and captions for social media posts to elevate your social media content planning.

Key Features:

• Guarantees a consistent brand identity in your AI-generated content with the Brand Voice feature.
• Helps analyze and refine ?writing prompts to speed up content ideation.
• Reuses important data by adding texts or uploading files to Infobase.

Pros:

• It provides top-notch AI-generated content compared to other software.
• It has a user-friendly interface.
• It’s highly customizable.

Cons:

• Sometimes, it generates inaccurate copy.
• Comes with a learning curve.
• Pricing isn’t competitive.

5. OpenAI Playground

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OpenAI Playground is an online platform powered by a diverse set of models (GPT-4, GPT-3.5, GPT-3) for developers, researchers, and anyone interested in exploring the world of OpenAI language models.

Though this tool works like ChatGPT, it provides much more advanced options.

Key Features:

• Allows the user to adjust the settings and preferences of the chatbot.
• Handles different formats of inputs like writing a poem, summarizing documents, translating a sentence, etc.

Pros:

• Provides different types of language models to choose from.
• Lets you upload audio commands
• Has a good accuracy level
• Offers great flexibility.
• Fast response times.

Cons:

• Faces glitches when ?demand and usage are high.
• Training data cuts off in 2021. 

6. YouChat

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YouChat is an AI chatbot by You search engine. The GPT-4 model powers this chatbot and can be used for various purposes, such as asking questions, getting information, and even for education or entertainment. 

This application is continuously improved and updated to enhance its user experience.

Key Features:

• Provides citations, multimodal search, and real-time data.
• Conducts conversational web searches like Google.

Pros:

• It comes with intuitive and quick online searches.
• It responds quickly and is up-to-date.
• It provides free access.

Cons:

• Doesn’t give citations and source links for every answer generated.
• Doesn’t provide AI-generated images.
• Integrated with limited applications.

7. Perplexity AI

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Perplexity AI is another straightforward alternative chatbot to ChatGPT. Its intelligent search engine offers exact and complete responses to the user’s queries. 

Perplexity AI provides up-to-date information in real time. OpenAI’s GPT powers this tool and offers GPT-4 for its paid users.

Key Features:

• Comes with contextual awareness, delivering more relevant and accurate information.
• Cites all the information with URLs to provide the answer.

Pros:

• It comes with a mobile app that features voice search, supports numerous languages, and allows the saving and sharing of questions and answers.
• It allows you to do follow-up queries with an AI chatbot.
• It comes with a friendly and intuitive user interface.
• It provides source links.

Cons:

• Doesn’t have previously generated responses.
• Experiences plagiarism issues.

Speed Up Your Workflow with ChatGPT Alternatives

AI chatbots like ChatGPT have transformed how people work.

Although ChatGPT has opened the doors to a much more efficient workflow, it can’t deliver everything you need to streamline your workflow.

So, choose the right ChatGPT alternative from the list of tools we shared with you above and speed up your work processes. As they say, work smarter, not harder!

Featured Image by Mohamed Nohassi on Unsplash

The post Navigate The AI Chatbot Landscape With ChatGPT And Its Rivals appeared first on noupe.

Many businesses around us operate on the membership management business model. Spas, gyms, fitness centers, eLearning platforms, and community management organizations all need to manage their customers as members. When it comes to community members, organizations need membership management systems. 

In this article, we will help you understand why membership management software is important for any business.

What Is a Membership Management System?

Businesses like gyms, clubs, and fitness centers that need to manage members have different business processes. To manage these processes seamlessly, SaaS companies have introduced membership management software. This software acts as a central system to manage billing, payments, and records of all members.

These systems also include features like a member database, payment processing, automated renewals, event management tools, and communication channels, providing organizations with a cohesive and organized approach to overseeing their membership base. By automating routine tasks and consolidating data, MMS empowers organizations to focus on fostering member engagement, improving communication, and ultimately, driving the success of their community or group.

Key Features of Membership Management Systems

A number of elements are included in Membership Management Systems (MMS) in order to streamline and improve the administration of organizational memberships. It is vital for organizations seeking to optimize their membership management procedures to comprehend these fundamental elements:

Member Database

The most important feature that any membership business needs is the management of data. On this, no business can compromise. So, membership management software offers data security. It helps keep customer data secure. Also, membership management software is mostly cloud-based, and the cloud has its own security mechanism to help users keep the data of all members secure and encrypted. 

Payment Processing

Doing payment processing accurately is very important for membership businesses. Just like any other business, membership businesses need to do billing as well as payment processing. Top payment gateways are integrated with the membership management system so that payments can be processed with ease. Today, even more than one payment gateway is integrated with the Membership Billing and Management software so that if one payment gateway is somehow not working, then the other one can process payments and there may not be any hurdles in the process. 

Automated Renewals

Gyms, salons, fitness centres etc. when offer memberships, they offer monthly, weekly, or yearly programs. When this time period ends, they look for a system that can help them renew membership programs for their members. So, membership management systems allow them to do that seamlessly. 

Event Management Tools

Members are more like communities. Gyms and fitness centers that offer memberships need to conduct certain events to keep their community of members engaged. Membership management software offers features to conduct and manage such events. Even tools to manage events can be integrated with the Gym Membership Management System. For instance, there are various calendar applications and tools that can be integrated with membership software to manage dates of events throughout. 

Communication Channel

All businesses that cater to members need to engage with their members continuously. This membership engagement helps them retain their members for a longer duration. And the base of engagement is the channel that you use for communication with your customers. Membership management software offers you communication channels so that you may engage better your customers. 

Future Trends in Membership Management Systems

Technology is changing rapidly. Membership management systems are part of this tech world so it is important to know future trends that can help you thrive better.

Artificial Intelligence (AI) Integration

Today, all businesses are looking forward to incorporating AI so that they can stay progressive and they may not be left out of the changing trends in the digital arena. Club membership management systems can also integrate with AI algorithms. If you opt for one such membership management software, the chances to grow and stay ahead increase in the long run.

Mobile First Solutions

In the rapidly changing landscape of Membership Management Systems, an important trend is the shift towards mobile-first solutions. After identifying the increasing reliance on smartphones for daily activities, membership management systems are adapting to provide members and administrators with on-the-go accessibility. Mobile-first interfaces prioritize responsive design and intuitive navigation, ensuring that users can effortlessly engage with the system from their mobile devices.

Data Analytics & Decision Making

Today, every business needs analytics and predictions based on which they make business decisions and choices. Membership management software utilizes customer data so that you may get useful business insights that help in beating the competition and leaving competitors behind. These predictions also play a role in helping companies make informed and money-making decisions. 

Integration Compatibilities

Another trend is the integration capabilities. Advanced membership management software can integrate with a plethora of applications and software. You also need to look for one such platform that can integrate with other software. Integrations with other software and applications increase the capabilities of the system. Every business needs to have such a system that offers a range of functionalities and features. 

If you are looking for a membership management system, then SubscriptionFlow is your go-to option. It offers all the necessary features that businesses usually look for. Also, it is a futuristic option because it enables businesses to thrive better in the future. To make a better decision, always jot down your business needs first so that you may invest money in the right tech stack. 

Featured image by Mick Haupt on Unsplash

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Online banking is convenient and offers many advantages over traditional methods. You can get paid through direct deposit, deposit checks from your mobile phone, and even pay with your credit card through your phone’s virtual wallet. However, it’s important to stay vigilant about keeping your bank accounts secure. Fraudulent activities can happen to any of us, but following these tips will help you keep your information safe. Otherwise, you may put yourself, your bank account, and your money at risk of being stolen or lost without the possibility of recovery.

Use strong passwords.

Use a password manager. A password manager is a tool that helps you create and manage passwords, so you don’t have to remember them all on your own. You can set up the software with different levels of security and even generate complex passwords for you, so it’s harder for hackers to guess or break into an account. Having strong password protection on your bank accounts, along with choosing a bank with an established KYC/AML compliance program, gives you the necessary security – and peace of mind – to know your bank accounts likely won’t be compromised. 

Use long passwords with a combination of letters, numbers, and symbols. Strong passwords are harder to crack than short ones made up of simple words like “password” or “123456.” The longer the better–try using at least eight characters when possible (for example: JTtJc7#). If you’re having trouble coming up with something unique enough for each account but still memorable enough that no one else would guess it either (including yourself), try switching between capitals and lowercase letters randomly throughout your username/password combo; this way. no two logins look alike on the surface level, but users will still recognize their own password because of these small changes. Having a secure password system will maximize the security of your bank accounts.

Know what information you’re sharing.

Don’t share your personal information with anyone, as sharing personal data with untrustworthy sources can cause your passwords or other confidential information to be put into the wrong hands. In this worst-case scenario, this could lead to the unwanted loss of funds from your bank account or you being locked out of your account because your passwords were changed. Similarly, do not share personal information such as your credit card number, social security number, or driver’s license number to anyone unless necessary to share with your bank itself for transactional purposes. But in general, the safest rule is to keep this information to yourself. Having this information out in the public can bring a host of problems. 

Beware of phishing scams.

Phishing scams are fake emails that appear to be sent from a legitimate company. For example, you might receive one saying there’s been a problem with your account and asking for personal information such as credit card numbers or passwords. These scams are designed to trick people into giving away their information so it can be used by criminals who commit fraud.

If you receive an email asking for personal information, don’t reply or click on any links in the message–this could lead you straight into another scam! If you’re unsure whether an email is genuine (or just want peace of mind), contact the company directly using their official website address rather than clicking on any links within the body of the message. Falling for these scams can create even more AML challenges than already may exist. 

Be careful when using public Wi-Fi networks.

Make sure to use a virtual private network (VPN). A virtual private network (VPN) is a secure way of connecting to public Wi-Fi networks, as it encrypts all of your data and protects it from being intercepted by third parties. This can be especially useful if you’re using a public or shared network that isn’t protected by passwords or other security measures.

Additionally, try to avoid public Wi-Fi networks whenever possible. While some banks do offer mobile apps that allow users to access their accounts on these types of connections, they are still not as secure as accessing them through cellular data networks like 4G LTE or 5G – therefore, public networks should ideally be avoided at all costs. 

Look for secure websites.

Look for websites that look like “normal” sites you’ve seen around the web. Good signs to look for include having an “s” in https, a green padlock in the browser’s address bar, and an image of a closed lock next to the web address (URL). This latter sign means that your connection with this site is secure and encrypted. You can also check if it’s an authentic site by looking at the website name. If a domain name seems off or unfamiliar, do some research before entering any personal information on the page. Spammy websites may also ask you to denote if you’re “not a robot” but pressing these unfamiliar buttons can actually cause more harm to your computer – including placing viruses on your digital device. In regards to banking specifically, the best approach is typically to only go to the website that is listed on the bank of your debit or credit card; this way, you know it is the official, secure website of your actual bank. 

The importance of banking security 

The importance of banking security measures when it comes to keeping your money safe and sound can not be underestimated. In this age of digital transactions and online banking, convenience is king, but it also means we need to be a bit more mindful about protecting our hard-earned cash. By having solid security measures in place, banks not only make sure your money is safe, but they also protect their own reputation and financial stability. So, in a way, it’s a win-win for everyone. But also do not forget that when navigating your own online banking matters, be mindful of keeping your passwords safe, know what information you’re sharing, and look for secure banking websites. 

As we all navigate this digital landscape, with ever-smarter cybercriminals out there, being smart online while keeping your assets secure remains a top priority. After all, trust in the financial system is what keeps us all moving forward.

Featured image by Andy Kennedy on Unsplash

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In the competitive world of B2B SaaS, pricing is one of the factors that determines success. Growth in the industry means that customers now have more options than before and can take their time to pick a product that gives them value for their money. 

It’s no longer enough to have a great product, you must also price it strategically to earn the trust and attention of your target users. 

To help you find the right model for your B2B SaaS, this article explores strategies for determining the right price and highlights the popular pricing models you can consider for your B2B SaaS. 

How to Determine the Right Price for B2B SAAS

The price you set for your B2B SaaS is a decision that will impact the success of your business. 

In the same way that you work with SmallBusinessHQ to register your B2B SaaS using an appropriate Incfile alternative, it’s equally important to invest the time and effort to craft a pricing strategy that resonates with your target audience.

Use the strategies below to determine the right pricing model for your product:

• Customer research: Talk to your customers to know how much they are willing to pay for the features your product delivers. Conduct market research to understand their pain points and the solutions they are willing to pay for. 
• Identify your unique selling point (USP): Define what sets your product apart from the competition and set a price that aligns with the value that your B2B SaaS delivers. 
• Competitor analysis: Study how your competitors have priced their products. Find weaknesses in their pricing strategy and use that to differentiate your offering. 
• A/B testing: Try different price points and models with a small group of your users to know what works best. Keep testing and revising your pricing strategy until you find a model that will help you grow your business exponentially. 

B2B SaaS Pricing Models

Let’s now go over the popular B2B SaaS pricing models to help you understand how each one of them operates. 

1. Tiered Pricing Model

This pricing model offers customers various pricing tiers starting with basic plans with limited features to premium packages with advanced capabilities. 

The tiered pricing model allows you to serve different clients with different needs effectively. To simplify your billing schedules, you can use a right subscription billing software such as Younium to ensure customers make automatic payments for the services they’ve signed up for. 

Monday CRM is a good example of a B2B SaaS with a tiered pricing model. They currently have four pricing plans, Basic, Standard, Pro, and Enterprise with custom pricing. 

2. Freemium Pricing Model

B2B SaaS products with a freemium model offer the basic features for free but users can upgrade to a premium plan to access advanced features.

This pricing model has become popular lately since brands recognise the value of attracting customers with the free version and enticing them to upgrade to access more features and capabilities. 

According to Attrock, invest in a quality subscription management software to streamline the upgrade process and manage your subscriptions effectively. You can choose right software that fit for this pricing model.

Slack is one of the standout B2B SaaS tools with a freemium model. 

3. Per User Pricing Model

The pay-per-user pricing model charges clients based on the number of people using the platform. The price quoted by the B2B SaaS is usually the cost of one seat on the platform and clients will have to multiply this cost by the number of users they wish to grant access.

Salesforce currently uses this pricing model where they charge for each user of their enterprise CRM. 

4. Feature-based Pricing Model

The other pricing model worth considering is the feature-based pricing model. This model allows clients to choose and pay only for the features they need. 

The feature-based pricing model is a popular choice with B2B SaaS clients who know what features they need to improve productivity. Such clients can only pay for what they need at the moment and will only consider other features when the need arises. 

Zoom is one of the popular tools with a feature-based pricing model. Besides the standard plans, customers can buy specific add-ons to tailor their experience to their requirements. 

Conclusion

The pricing model you choose for your B2B SaaS is one of the factors that will determine if your product succeeds or not. This is because the price you set determines if customers will pay for your B2B SaaS or not. 

As you determine the right pricing model, conduct extensive market research, define your USP, and analyze the competition to find what works for you. Lastly, constantly monitor and adjust your pricing model to remain competitive and drive growth.

Featured image by Angèle Kamp on Unsplash

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