BlogmyQuery – BMQ

Accessibility must be a default feature of product designs. As the world evolves to be more inclusive of all people, regardless of race, gender, and disabilities, so too does the digital world. Many web developers and product designers are now giving importance to how accessible their products are to all kinds of users, including people with disabilities.

So how can you make sure that people with unique needs can easily access your website? Hiring product designers is a foolproof way to ensure universal accessibility. Limeup is a qualified web developer who can help your business website have a better ranking. Product designers at Limeup can tailor-fit a product design that is most suited to your brand, requirements, and preferences.  

What is Accessible Product Design?

To have an accessible product design means allowing all users to navigate through the software comfortably and without any hassle. Anyone must easily access your website, regardless of their disabilities, generation, and condition. It must be user-friendly, especially for people with temporary or permanent impairments like visual, auditory, cognitive, physical, and speech disabilities. 

The accessibility of a website means disadvantaged individuals can scroll and move through your website without any difficulty. For instance, to be accessible to a visually impaired individual requires your website to incorporate good color contrast and readable text. You may also include a text-to-speech function for people who can hardly see and read. 

Another example in the case of a temporary disability is when a parent visits your website while holding a baby in one arm. The user must easily read the content, view graphics, and move through web pages using only the user’s workable arm.

Importance of Accessibility?

Accessibility is not only an issue in the tech or digital world. More importantly, it is a human rights issue that must be addressed in all aspects of life, offline or online. We’ve enumerated reasons why accessibility is important for your product design.

Better User Experience (UX)

Website accessibility is consequential to users’ experience. Because an accessible product design means ease of access, use, and navigation, users are likely to enjoy their time and experience on your website. Accessibility will also benefit not just users with disabilities; Those who don’t will also enjoy a seamless user experience.  

Compliance with Website Accessibility Laws

Countries like the United States have rules and regulations on the inclusivity of websites and applications. According to website accessibility laws, software and digital technology must be inclusive for all people with impairments, regardless of their disabilities. Thus, you could face legal charges if you fail to ensure universal accessibility of your product designs.

Higher Lead Generation and Conversion

Since a highly accessible website provides users with a better experience, more people are likely to visit your website. Improved traffic also means a better probability of lead generation and conversion. Users, including those with disabilities, are potential customers that you can persuade into buying your product or engaging with your brand through improved accessibility and user experience.

Inclusive and Non-discriminate Branding

Brand image and reputation say a lot about a business or company. What do you think people will say about your brand if you treat people with disabilities differently? To avoid being labeled as discriminatory, you must develop an all-accessible product design, prioritizing the needs of disadvantaged users.

How to Ensure Product Design Accessibility?

A basic understanding of product design accessibility is not enough to guarantee accessibility. Even product designers can overlook the accessibility features of their digital content, thus failing to achieve a universally accessible product design. You need a team of highly experienced product designers with technical expertise to ensure ease of access for people with unique needs.

Use Proper Colors and Themes

The themes and color combination of your website are vital accessibility elements. They are key to the readability and clarity of your web content. Thus, you must use appropriate color contrast for the text and background of your website. This way, users, especially visually challenged individuals, will not have a hard time reading and understanding your website.

Think about your Texts

A large part of your website consists of texts and paragraphs which are integral for the accessibility of people with dyslexia and visual impairments. You must conduct research to ensure that your texts are easy to read for people with visual problems. For instance, you must know the correct font style, size, effect, and character spacing to use to aid people in reading and decoding the information on your website. 

Consider Touch Targets for Mobile Users

Essentially, touch targets or touch zones in mobile phones are parts of the screen that are easily reachable by the human thumb. The touch target is normally at the bottom of the screen because single-handed users can easily reach this part using their thumb. You can consider this information when designing your product to ensure that mobile users can easily navigate through your website or app.

Perform User Testing

One best practice of professional web developers and product designers is conducting user testing. If you want to ensure universal accessibility of your application or website, you must perform these tests with a wide variety of users, including those with special needs and impairments. This will allow developers and designers to identify design elements and features that must be edited to suit the needs of different users.

Why Do You Need Accessibility Testing?

Accessibility testing is an imperative step in ensuring that you have an all-inclusive digital product. Sometimes, no matter how meticulous you are in designing a product, you will still fail to see gaps and accessibility issues in your web design. Thus, performing accessibility testing will help determine these shortcomings, so you can revise your website to be a more inclusive product. 

Product design accessibility is key to inclusivity. Web developers and designers now realize the importance of universal access in generating traffic and better lead conversion. Through an accessible product design, you’ll be able to penetrate your market effectively such that more users, with or without disabilities, are able to access your website.

Featured image by Stefan Schweihofer from Pixabay

The post The Importance of Accessibility in Product Design appeared first on noupe.

If you own a B2B business and are working under the impression that brand identity is essential only for B2C companies, you are in for a surprise.

With more saturation in the digital marketplace, 77% of B2B leaders believe that branding is vital for their company’s growth. To break through the noise, you must develop a brand identity that humanizes your business, engages your target audience, fosters customer loyalty, and ultimately scales your organization.

The secret ingredient to that is a powerful B2B brand strategy.  

Dissecting the term: Brand Strategy

A brand strategy is a holistic approach that defines who you are, who you serve, what you do, and what you value. It encompasses different brand elements such as brand identity, voice, narrative, vision, mission statements, and business goals and objectives.

Every B2B business that strives to build a successful company needs to prioritize strong B2B brand-building strategies.

After setting key goals, business owners can take steps toward their achievement and track their progress. A B2B brand awareness strategy further ensures every team in the company is working in the right direction and supports consistent branding. It is important to note that a consistent brand image is essential to establish credibility, build trust, and boost brand awareness.

Step-by-Step Guide to Developing a B2B Brand Strategy

Let’s see what it takes to build a brand:

Spell Out Your Goals and Purpose 

Every brand has a set of basic principles and beliefs it carries through its existence in the market to deliver a cohesive and consistent experience. It ensures further that your brand is easily and swiftly recognizable across all marketing channels.

Taking this into account, you can’t establish a B2B brand awareness strategy without clarifying what your brand is aiming to achieve and why your brand exists. Your goals can be qualitative such as establishing a reputation as a prominent advertising agency, or quantitative, like driving $5Million in revenue.

Your purpose, on the other side, is your distinct reason for being. What kind of impact does your brand wish to create in the world?

In today’s time, according to a study by Ipsos, consumers of B2B or B2C industries are looking for a brand that is driven by purpose and more precisely, is aligned with their values. 

Define the Persona of the Ideal Audience 

Defining the ideal audience persona is one of the essential steps in B2B brand-building strategies. This makes it easier for you to tailor brand content, messaging, and even product development, as well as marketing campaigns, to meet the specific behaviors, concerns, and needs of the members of your target audience.

In B2B, the ideal persona will be the stakeholder who is authorized to make purchase decisions in the organization or institution you wish to do business with.

Since there is always more than one stakeholder involved in the buying committee of B2B businesses, including the CEO, financial advisor, and director, your focus must be understanding each profile. It is important to uncover detailed and relevant information about each decision-maker, including their role in the buying committee, needs, wants, and concerns.

Build a Brand Personality your Audience will Connect With 

Great brands, whether B2C or B2B, have a distinct personality that injects humanity into your business and fosters deeper customer relationships.

Simply put, your brand personality is the human characteristics associated with your business.

A great starting point to establish a strong personality is to ask yourself how your brand would be defined as a person. Will they be serious and sincere, or are they adventurous and bold?

As such, consider the audience persona when defining brand personality. Think about the kind of brand your audience will be excited to engage with. Will they be attracted to a classy and sophisticated brand or something on the playful side?

B2B brand personality is defined by the visual appearance of your brand, comprising logo, colors, fonts, and photography in conjunction with the voice and tone used in marketing communications.

Create a Compelling Brand Narrative 

A brand narrative is a critical building block for creating a powerful and endearing brand image. It is a concise, lucid, and streamlined story that serves as groundwork for a B2B company’s marketing and communications.

Don’t consider it to be some kind of script that needs to be played on a loop with every communication effort, but rather a messaging framework that your marketing team interprets and communicates, as required.

Most significantly, the story must be framed keeping in mind your target audience: helping them to visualize themselves in the narrative. This will build affinity in your target audience and cultivate a memorable brand image.

Look at Mailchimp, which has a huge section committed to reflecting customer stories in articles, podcasts, and films that are further reinforced with the founder’s story. Collectively, they exhibit that the company is passionate about small businesses and has developed a tool that aids them in competition against the big names in the market.

Strategically Position Your Brand in the Market 

B2B brand positioning is the process of positioning your business in the mind of the consumers. 

Interestingly, many brands have a positioning summary that outlines what their company does and what values it brings to the market or customers. 

When positioning your brand, part of the process also includes differentiating your business from the direct competition. This helps your audience to think of you as the better option than other businesses in your niche.

Some ways to position your brand in the market are

• Quality of Service: Highlight the quality of your service, especially if it is priced high, to inform clients that it’s justified by the high level of care you offer in return.
• Convenience: With this B2B brand positioning, you can demonstrate why your business is more convenient than others, whether it is because of the product’s design, ease of use, or any other features.
• Problem and Solution: Does your product solve a specific problem? In that case, position your B2B brand as a powerful solution provider so that your image immediately appears in the audience’s mind regarding that particular problem.

Wrapping it Up

A great brand identity lays the groundwork for successful branding and marketing. It ensures every aspect involved in your business development and growth is working towards common goals and setting success for the long term. The rewards of a well-defined B2B brand strategy, on the other hand, are many, and if executed right, will build a positive brand image and lasting relationships that withstand the test of time!

Featured image by Leeloo Thefirst

The post How to Develop a Winning B2B Brand Strategy In Simple Steps appeared first on noupe.

No matter what industry you operate in, you’re likely to face significant competition. While competition can be healthy, it can also be a hurdle to getting customers to engage with your unique and positive attributes. A healthy solution, therefore, is creating an effective marketing campaign to help you stand against the competition and stay successful. 

It’s important to remember that your efforts shouldn’t just be directed toward national or global demographics. The consumers in your local area can be great contributors to your company’s growth. Not to mention that you can forge meaningful supportive relationships with them that will be invaluable in the future. Local marketing campaigns should be a part of your wider strategy.

Your localized campaigns don’t need to be driven by the expertise of your marketing team alone, though. Let’s explore some business tech that can help you implement a more effective approach.  

Consumer Research Elements

Marketing campaigns tend to be most successful when backed by solid customer data. You’ll find data is especially important for localized campaigns. This is because the preferences and needs of your nearby customers may not always be the same as the national or international trending elements. Therefore, it’s important to adopt business tech that helps you to gather and analyze local customer research to drive your marketing efforts.

When used effectively, business tech helps you both obtain consumer insights and improve the diversity of your research base. Effective strategies here include utilizing social media posts to encourage comments and other forms of engagement related to the types of services locals of different generations want to interact with. Your online surveys should also be geared toward accessibility. Provide options for those with mobility challenges to screenshot their product preferences. Offer surveys in different languages to accommodate locals from different geographical and cultural backgrounds.

Another piece of business tech that can be an invaluable part of your consumer research is your customer relationship management (CRM) software. This tool essentially centralizes all the information gathered about consumer interactions and preferences from a range of different sources. In most instances, you can connect your website, loyalty program, consumer survey results, and customer purchase histories to these platforms. You can then filter data analytics results by geographic location, which provides your marketing team with insights into the behavior of local consumers.

Inventory Control Tools

Word of mouth is always an important part of localized marketing. Your reputation for being able to provide the community with reliable services and products when customers need them is key to your success. This has been particularly important to consumers following the product shortages during the COVID-19 pandemic. Therefore, you should consider utilizing business technology tools related to effective inventory management.

This should include a reliable software system that keeps track of the movement of products in the warehouse, the storage area of your local stores, and the storefront itself. Devices that utilize sensors on items to assess the number of products on the premises can interact with the management software. This keeps your inventory visible to staff and the platforms can usually automatically reorder when necessary. Wherever possible, choose platforms that are compatible with those of your supply chain partners, which tends to result in more efficient interactions.

Alongside the software, it’s also vital to have infrastructure that maintains the efficacy of inventory management tools. 5G networks can help minimize potential supply chain disruptions by ensuring your software and hardware inventory tools remain reliably connected. Networks with high bandwidth and low latency will ultimately ensure that large volumes of essential data can be quickly and reliably passed between systems. Particularly if you and your supply chain partners are using sensors in the Internet of Things (IoT) to track inventory items, 5G tends to result in more accurate and consistent real-time data transfers.

This control over your inventory doesn’t just mean you can boost your reputation for reliability among customers and draw more local foot traffic. From a marketing perspective, it also allows you to adjust your stock in an agile way in line with the engagement you’re seeing from your localized campaigns. In this way, your business tech and advertising feed off one another for mutual benefit.

Social Media Management Platforms 

There’s a tendency for small businesses to see social media marketing as a tool to reach primarily national and global audiences. However, it’s important to recognize that consumers in your nearby area will also be keen to engage with businesses on social media. It’s important, then, to ensure there is content and communication specifically directed toward your community. A business tool that can help with this is a reliable social media management platform.

These software services are particularly effective in reducing the amount of repetitive and time-consuming work involved with managing accounts. In most cases, they allow you to post across all your company accounts from a single hub. You’re also able to upload your content in advance and schedule when and where these are posted. Not only do these tools save time and energy, but they’re also essential in producing posts specifically directed to your local customers.

Social media management platforms are also useful to your localized marketing campaigns for the practical components of posting content. They also allow you or your social media managers to quickly respond to local consumers’ comments without having to switch between different accounts. This can be a vital form of additional customer service. 

It’s worth noting, too, that social media management platforms provide users with engagement data. This empowers you to easily ascertain what content your local consumers are particularly responsive to. Your marketing team can then lean into these topics or content styles, adapting in real time for a more agile localized campaign.

Conclusion

Business tech can play a key role in localized marketing campaigns. Online consumer research tools and CRM systems can provide your team with data to make your campaigns more relevant to locals. Inventory management platforms can boost your reputation for reliability and also be effectively influenced by local marketing engagement. Remember that social media management platforms can lighten the load of content creation, allowing you to create posts specifically focused on your community. This tech, along with some careful planning, can ensure you make effective local connections that help the growth of your business. 

Photo by Kindel Media on Pexels

The post How Business Tech Can Help Build an Effective Localized Marketing Campaign appeared first on noupe.

Building a strong personal brand is one of the best ways to get ahead in your career. However, a lot goes into developing a solid personal brand. And one of the most crucial aspects of a personal brand is a brand statement. 

In the same way, companies have a statement describing them and their values, you need a powerful personal brand statement to show everyone who you are and the value you offer. It’ll help you network, gain trust with clients in your industry, and stand out from the competition.

This guide will show you how to create an effective personal brand statement and give examples of excellent brand statements to get your creative juices flowing. 

But first, let’s define what a personal brand statement is.

What is a Personal Brand Statement?

A personal brand statement is a sentence or two that describes what you do and what makes you unique in your profession. It summarizes your skills, experience, and passion so that your target audience can quickly understand who you are and the value you offer.

In other words, it’s a catchphrase or slogan about your expertise and what makes you different from competitors. 

Your brand statement should be catchy and short and have enough compelling details to show your personality and value.

After creating your personal brand statement, you can publish it on your:

• Online portfolio to serve as an excellent tagline;
• Social media profiles as a bio;
• Resume showcasing your strengths to hiring managers.

Why is a Personal Brand Statement Important?

A personal brand statement can enable you to showcase your expertise and value in a way that makes others want to know more about you. As a result, it can be a ?valuable tool when networking with potential employers or customers.

How To Write a Personal Brand Statement

Here are four steps to write your own personal brand statement:

1. Find your unique selling proposition. List down your skills and qualities that help you work effectively. Then, choose the top three qualities from your list.

2. Identify your target audience, then address their pain points and how you can help them.

3. Inject your personality into your choice of tone and words to create the uniqueness that helps you stand out.

4. Avoid industry jargon and use simple language to make your brand statement memorable. Also, balance creativity and clarity to ensure you get your message across.

Now, let’s look at examples to understand how to create compelling personal brand statements.

7 Personal Brand Statement Examples You Can Use As Templates

Here are seven examples of personal brand statements you can use as templates for inspiration. You can tweak them to suit your own skills and professional experience.

• I help entrepreneurs organize their marketing strategies so they can organize their businesses.
• I will help you grow your business through innovative, exciting online email marketing campaigns.
• Hey there, I’m an entrepreneur, writer, and philanthropist committed to helping you create a brand that matches your needs and voice.
• Helping you create and manage your email marketing campaigns.
• I help B2B companies reach their goals by creating killer websites that boost traffic by at least 20%.
• I will show you how to use social media platforms to boost your brand’s revenue and reach.
• I streamline processes and protocols to help you scale your business.

5 Real-Life Examples of Personal Brand Statements

Here are five personal brand statements to help you get inspiration to create your own brand statement.

1. Ann Handley — Empowering Ridiculously Good Marketing

Ann Handley is a digital marketing pioneer and a Wall Street Journal best-selling author. She’s also a speaker and a writer who helps other marketers grow their businesses and get exceptional results. 

Her simple catchphrase, “empowering ridiculously good marketing,” is short and to the point, and she delivers it in a casual tone, which makes it stand out. 

2. Neil Patel — Do You Want More Traffic?

Neil Patel is a world-renowned online marketer known for his SEO and traffic generation expertise. His great personal brand statement, “Do you want more traffic?” is effective since he has the proof and reputation for supporting his claim that he can get more traffic for your business. 

Using a question as his personal statement is also a way to spark curiosity since it appeals to his audience’s desire to solve problems and understand and improve their businesses.

3. Carol Tice — Practical Help for Freelance Writers

Carol Tice is the founder of Make a Living Writing, which offers various tips for freelance writers to grow their online businesses. Her slogan, “Practical Help for Freelance Writers,” is simple and straight to the point.

The strong personal brand statement also specifically targets freelance writers, indicating who will benefit from the “practical help” she provides.

4. Dave Nelson — I Believe in You… Now You Must Believe in Yourself

Dave Nelson is a certified personal trainer who previously struggled with obesity. His personal branding statement isn’t about himself but about his audience’s lack of self-esteem. 

Dave tells his audience that he believes in them and encourages them to start believing in themselves so they can achieve their fitness goals. The effective personal brand statement is simple but compelling and perfectly aligns with his brand’s goals.

5. Sujan Patel — I Build and Grow SaaS Companies

Sujan Patel is a well-known digital marketer who boldly states that he “builds and grows SaaS companies.” 

His powerful personal brand statement is solid since he’s not simply stating that he helps SaaS businesses grow. He claims that he’s solely responsible for the growth of these companies. As a result, the catchphrase immediately catches the reader’s eye and intrigues them.

Conclusion

There you have it. The personal brand statement examples shared above should inspire you to design your own.

All the examples clearly state who the person is and what they do. So as you create your own personal brand statement, ensure it’s catchy, clear, and infused with your personality.

Featured image by Christina Morillo on Pexels

The post How to Write a Personal Brand Statement appeared first on noupe.

The world of web development has evolved rapidly over the past few decades. Web developers now have access to a plethora of tools and technologies that make the development process faster, easier, and more efficient. One such tool that has gained significant popularity in recent years is the composable platform. Composable platforms have emerged as a unique tool that allows developers to build highly flexible and customizable web applications. This article will discuss the role of composable platforms in web development and why they are becoming essential tools for developers.

What are Composable Platforms? 

Composable platforms offer pre-built components or modules that can be assembled and combined to create complex web applications. These platforms allow developers to create highly customizable applications without starting from scratch. They offer a modular approach to web development that enables developers to choose their necessary components and assemble them into a complete application. A composable strategy helps to simplify the development process, as developers can focus on building the specific features they need rather than building everything from scratch.

Development Flexibility

One of the critical advantages of composable platforms is their flexibility. These platforms are highly customizable, allowing developers to choose the components they need and customize them to fit their specific requirements. This flexibility helps to reduce development time and costs, improving time to market. Additionally, composable platforms make maintaining and updating applications easier, as developers can change individual components without affecting the entire application. This level of customization allows businesses to create highly personalized applications tailored to their specific needs rather than using a one-size-fits-all approach.

Application Quality

Composable platforms also help to improve the quality of web applications. These platforms offer pre-built components that are tested and verified to ensure they are secure and working efficiently. Developers can use these pre-built components to reduce the risk of introducing errors or bugs into their applications. Additionally, composable platforms typically come with built-in security features, such as authentication and authorization, that help to protect applications from cyber threats.

Scalability

Another advantage of composable platforms and composable architecture for web development is its scalability. Composable architecture is highly scalable, making it easily adaptable to changing requirements and always able to handle significant traffic. Developers achieve this scalability through microservices, which allow developers to break down the application into smaller, more manageable components. Using microservices, developers can quickly scale individual elements as needed without affecting the entire application.

Seamless Integration

Composable platforms allow developers to integrate third-party services and APIs into their applications seamlessly. These platforms offer built-in integration capabilities, allowing developers to easily connect their applications to popular services such as Google Maps, PayPal, and Stripe. API integration helps expand the functionality of web applications and provides users with a better experience.

One composable platform that has gained significant popularity in recent years is the Uniform composable platform. The Uniform platform offers a set of pre-built components for easy assembly and application integration. The Uniform platform includes authentication and authorization, user management, content management, and composable e-commerce features. Additionally, the Uniform platform offers built-in integration with popular services such as Shopify, Google Analytics, and Salesforce, making it easy to expand the functionality of web applications.

The Uniform platform is also highly customizable, allowing developers to modify components to fit their specific requirements easily. The platform offers a powerful API to extend the functionality of individual components or create custom components from scratch. Additionally, the Uniform platform provides a range of customization options, such as changing the look and feel of features, adding custom fields, and modifying workflows.

Composable Architecture as the New Industry Standard

Composable architecture has the potential to improve various industries and sectors by providing businesses with the flexibility and agility to adapt quickly to changing market demands. Companies can improve their operational efficiency, customer experience, and overall competitiveness by creating custom applications using pre-built components and modules. As customers continue to search for the best in digital customer experience, composable architecture may soon become a standard across the web development industry. 

For example, composable architecture in the retail industry allows for highly personalized e-commerce applications that offer customers a tailored shopping experience. By using pre-built components for features such as product recommendations, shopping cart functionality, and payment processing, retailers can create an application that is customized to meet the needs of their customers. This personalization and agility often result in increased customer loyalty and repeat business.

Composable Architecture for Customer Service

Composable architecture can also play a significant role in improving customer service and the digital customer experience. By building highly customizable and adaptable applications, businesses can provide customers with a seamless, intuitive, and personalized experience across multiple touchpoints.

For example, composable platforms allow companies to build customer service applications that include features such as chatbots, live chat, and social media integration. By using pre-built components for each feature, businesses can quickly and easily build a customer service application tailored to their needs. An agile and efficient customer service application can improve response times, reduce wait times, and provide customers with a more personalized experience.

Furthermore, composable architecture can help businesses better understand their customers’ needs and preferences, allowing them to create applications that more closely align with their customers’ expectations. By analyzing customer data, businesses can identify trends, preferences, and pain points to inform the development of new applications and features.

Explore Composable Architecture Today

In conclusion, composable platforms are becoming an essential tool for web developers. These platforms offer a modular approach to web development that allows developers to choose the components they need and assemble them into a complete application. They provide a high level of flexibility, scalability, and customization, which helps to simplify the development process and improve the quality of web applications. Additionally, composable platforms provide built-in security features, easy integration with third-party services, and are highly adaptable to changing requirements. Composable architecture is already transforming various industries and raising the bar for customer experience and service. As the demand for highly customizable and flexible web applications continues to grow, composable platforms will become even more popular in the years to come.

Featured image by Joshua on Pexels

The post The Role of Composable Platforms in Web Development appeared first on noupe.