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Despite being a relatively new player in the social media space, TikTok has already established itself as an absolute powerhouse.

The platform is insanely influential, leading the way when it comes to viral trends and attracting a colossal audience of actively engaged users. 

Unsurprisingly, this also means that brands around the globe are frantically scrambling to capitalise on TikTok marketing opportunities. 

But in the race to stamp their mark on the TikTok app, many of these advertisers are overlooking the importance of a solid marketing strategy. 

The result? Rushed campaigns, mediocre content, and underwhelming results. 

If you want to maximise the full potential of TikTok marketing, then you’ll need an expertly planned, data-driven strategy that allows you to connect with your target audience and leave your competitors scratching their heads. 

Is TikTok marketing effective? 

TikTok marketing can be incredibly effective for brands, allowing them to reach a huge audience of younger users, produce creative content, and launch data-fuelled ad campaigns. However, if you want to drive optimal results on TikTok, then you’ll need a solid marketing strategy. 

A clear and actionable TikTok advertising strategy provides you with a strong foundation for everything you do on the platform. 

Your TikTok strategy will help you to establish who you’re looking to reach and how you can communicate with them. It will help you measure the impact of your marketing, create content that resonates with your audience, and differentiate yourself from the competition. 

If you’re trying to freestyle TikTok marketing without a clear strategy in place, you might as well run your campaigns blindfolded. 

But where should you start with your strategic planning? And what are the most important areas to focus on when you’re preparing to launch a new TikTok marketing campaign? 

Let’s run through the 7 key steps to a wildly successful TikTok marketing strategy. 

7 key steps to an effective TikTok marketing strategy 

Building a TikTok marketing strategy from scratch can feel a little intimidating at first – but if you follow these 7 steps, you’ll be equipped with all the insights you need to blow your objectives out of the water. 

Step #1 – Collect high-value UGC 

User Generated Content is extremely powerful on social media, and this is particularly true on the TikTok platform. 

UGC provides your brand with content that feels human and authentic. This helps you to generate instant credibility and authority with your target audience, which can build trust and ultimately lead to conversions. 

One study even found that UGC on TikTok outperformed traditional ads in several core areas, including attention, interest, and emotional engagement. 

Always ensure that you’re carving out a space for UGC in your TikTok marketing plans. 

There are several ways to gather UGC on TikTok, including:

• Searching for hashtags that are connected to your brand 
• Encouraging your audience to upload content (i.e. competitions, rewards)
• Partnering with ‘UGC creators’ to produce assets 

If you’re smart, you can even set up a never-ending cycle of UGC production on TikTok by constantly harvesting, promoting, and incentivizing fresh content.

Step #2 – Learn the platform inside-out ½

Familiarising yourself with the TikTok platform is a must before you start planning and executing marketing campaigns. 

Take some time to scroll through the TikTok feed to understand what types of videos are resonating with audiences, and how users interact with branded content.  

How are the most popular brands communicating with viewers? Which types of videos are engaging your target customers? Where are the biggest opportunities for your brand? 

Applying a few TikTok best practices will also have a major impact on your performance.

For example, videos that include closed captioning (or text that displays a CTA) deliver a 55.7% lift in impressions compared to videos that don’t. Video duration is also massively important – 1 in 4 top-performing TikTok videos run between 21 and 34 seconds. 

Understanding what makes trending TikTok videos successful will pay dividends when it’s time to produce your own assets. If you’re keen to unlock expert insights about TikTok advertising, then partnering with a specialist marketing agency can be a wise move. 

Step #3 – Focus on your target audience 

Establishing your target audience is a hugely important part of your TikTok strategy.

Once you’ve identified the users you’d like to reach, you can begin to gather insights about them, tailor content based on their interests, and target them with paid ads. 

There are several ways that you can build a clearer picture of your target audience on TikTok. For instance, you might: 

• Deep dive your existing customer data for demographic information 
• Apply audience learnings you’ve gathered on other social platforms 
• Analyse competitors to identify who they’re targeting on TikTok 
• Explore relevant topics and hashtags to understand audience interests 

Once you’ve launched your marketing efforts, you should also frequently check TikTok analytics to understand which audiences are engaging with your content. 

You might discover user segments that you hadn’t even considered targeting previously, which can open up new opportunities for content strategies and conversions! 

Step #4 – Learn from competitor successes (and failures)

While your competitors may be working hard to capture the attention of your target audience, they can also provide you with a lot of useful performance insights. 

When you’re pulling together your TikTok marketing strategy, write up a list of relevant competitors in your industry. You can also use TikTok analytics tools to keep track of them.

(If you’re a small business, try to balance established corporations with brands that are of a similar size.)

Once you’ve identified a few of your most important competitors, follow their activity on TikTok to gather as many learnings as possible. If they post a successful piece of content, analyse why it’s resonating with viewers – have they utilised a new format, or experimented with a different creative message?

Keeping tabs on the competition is also a great way to discover new opportunities for your brand.  

Monitoring other brands in your market will help you to differentiate yourself and avoid duplicating similar content. You might even spot a gap in the market that you can fill with a new product or feature, helping you to stay ahead of the pack.

Step #5 – Stick to a set posting schedule

It’s easy to obsess over the quality of your TikTok uploads, but you should also place an equally strong emphasis on the consistency of your posts. 

Maintaining an active TikTok profile is vital to feeding the TikTok algorithm. 

The more you upload quality videos and interact with other profiles, the more engagement you’ll generate, which signals to the TikTok machine that your content is worthy of promoting.

To help you stay consistent, draw up a content schedule that dictates how frequently you’ll post on TikTok. Plan out a few different content ideas, and make sure that you’re producing enough videos to keep your profile lively. 

Creating a viral post with a flash of inspiration is great, but steadily building your TikTok presence and growing an organic following will pay off massively in the long run. 

Step #6 – Measure your results 

Crafting an intelligent TikTok strategy isn’t much good if you don’t know how it’s performing, so make sure that you’re constantly measuring performance on the app. 

By monitoring and analysing your marketing results, you can: 

• Identify (and expand) your best-performing content strategies
• Understand who your most valuable audiences are 
• Utilise performance data to optimise ad campaigns 
• Quantify the impact TikTok is having on your business/revenue 

You can also leverage multiple platforms to stay on top of your performance data and track different metrics. 

TikTok’s built-in measurement tools are great for collecting basic performance data, enabling you to track the engagements, views, clicks and conversions generated from your marketing.

Step #7 – Test, test, test your ad campaigns

The best performing TikTok strategies are those that evolve and optimise over time.

To make sure that you’re consistently improving marketing performance, focus on setting up regular A/B tests that enhance your campaigns. 

The more you test and experiment with different TikTok tactics, the faster you’ll boost advertising returns and reduce inefficient spend. 

There are plenty of marketing variables that you can test on TikTok, such as:

• Target audiences
• Ad formats
• Creative assets
• CTAs
• Ad text
• Bidding strategies 

And to make life even easier, TikTok allows marketers to set up automated split tests quickly and easily. All you need to do is select your desired test variable, confirm your primary KPI, and launch your test ad.

By following these steps, you’ll be able to create a potent TikTok marketing strategy that resonates with your target audience, strengthens your brand identity, and allows you to capitalise on the mind-blowing potential of the platform. 

But remember – don’t take your foot off the pedal once your strategy is complete. 

There are always new insights to gather and new learnings to apply, so make sure you’re constantly developing your strategy to deliver the best possible results for your business.

Featured Image by Mourizal Zativa on Unsplash

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Signup and onboarding are important to get right whether you’re a SaaS or online business – while many of your customers registering with you will be genuine, some accounts will be made by fraudsters. While you want to stop these users from registering with you, deep customer vetting during the onboarding process can cause user experience friction as it often involves asking for documentation or too many questions. Some B2Cs avoid customer vetting for that reason, but one key frictionless method of checking security at onboarding includes data enrichment. We’ll be going into detail about how this works and how it can protect you against suspicious customers.

How at risk are B2Cs when it comes to fraud?

When it comes to B2Cs, the e-Commerce sector is particularly at risk of being targeted by fraudsters. (And SaaS companies have a lot to learn from this too.) According to Finances Online, e-Commerce sites have to deal with an average of 206,000 attacks every month. The same article also found in another survey that: “companies that implemented fraud prevention programs were able to reduce their fraud attack response expenses by 42%, their remedy expenses by 17% compared to companies without such programs in place”. This goes to show that while fraud is big on the agenda for e-Commerce, implementing fraud prevention software can reduce your expenses greatly. A good investment surely, but often companies find they’re reluctant to take the plunge because of one important factor that affects customer experience – friction.

As a business, you’re probably looking to avoid increasing friction regarding a user’s onboarding experience. You’re perhaps looking at implementing ways of making the process more streamlined so that there are fewer boxes to tick or fill in during registration (which can put some customers or users off registering at all). However, Profitwell found in their study that good customer onboarding can actually lead to higher retention and willingness to pay – so if you get this right, it could be of great benefit in the long-run.

Unfortunately, one of the most popular forms of fraud prevention technique – Know Your Customer checks which include document or biometric verification for example – can introduce a lot of friction for your customer (and extra costs for you). Some checks like biometric verification are known as hard KYC checks. This means that they’re particularly hard for fraudsters to get around but also provide a great deal of friction to all of your customers in general.
If you ask every customer for document identification, it’s going to not only cost extra time for the customer in terms of them locating important, relevant documentation (such as their driver’s license or passport), but it’s also potentially going to take time to verify that these documents are valid. Verification is also importantly not completely failsafe. Criminals can also find ways around document or biometric verification. This could come in the form of forging ID documents using Photoshop or combining real and fake data to make a synthetic identity, as SEON explains in their guide to synthetic identity fraud.

How to check security without involving friction

Thankfully, there’s another route to safer onboarding, and that’s via data enrichment. Data enrichment handles many different data points along the entire onboarding process, like a user’s phone number, email address, IP address and device fingerprinting.

Data enrichment isn’t limited to just fraud prevention per se (although this is what we’re interested in here) – it’s generally a means to merge a primary data point with other data sets in order to provide a bigger context for your original data point. For example, you could start with a user’s email address as a primary data point. Using a data enrichment tool on the email address, you can combine it with other datasets out there such as via internet open sources or other records to find out whether it’s linked to any social media accounts.

Uncovering a very limited or non-existent social media footprint using data enrichment on a user’s data points means they’re more likely to be a fraudster or automated attacker. A customer is more likely to be genuine if they have a history of social media that’s over a few years. What’s more, a suspicious user is more likely to be hiding their IP address behind a VPN, using a web browser like Tor, and has a disposable phone number or an email address that’s not linked to any social media profiles. This entire process is known as digital footprint analysis.

These are all clues that create a picture of how likely a user is a fraudster – some fraud prevention tools that enlist data enrichment to find out more about your customers have a “traffic light” system, which involves providing each customer with a risk score. Phone numbers belonging to a blacklist will lead to a user receiving a very high score, as will a user using a Tor browser. You might ban them outright before or during the onboarding process itself, as they’re likely a criminal based on the information you’ve gleaned. When it comes to suspicious users with a high score, you might ask for additional details in the form of a phone call with your customer services, or extra documentation to show that they are who they claim to be. 

Blacklisting and flagging suspicious users early means you’re more likely to catch them. When a customer’s been flagged as suspicious, it’s fine to introduce a bit of friction, because you’re trying to decide whether they’re fraudulent or not – most of your regular customers not flagged as suspicious don’t have to undergo this level of scrutiny. This is dynamic friction – in other words, friction that’s introduced only when it’s deemed necessary, not all the time and for every single user looking to register with you. 

Bringing it all together: by enriching a customer’s email address, phone number or by looking at the kind of device they’re using, you can find out a lot about their identity during the onboarding process (or even just via them taking actions on your site). You might even be able to use this process instead of KYC-related verification checks to save money and reduce friction overall. That’s because this data can be gained fairly early on – you can even find a user’s IP address and device information just through them taking actions on your site. 
Using data enrichment to replace KYC is an option if you don’t have to comply with any KYC and AML-related mandates, which you might have to if you’re in the gambling industry. As Experian found, as more people become interested in gambling, this is leading to an increase in fraud targeted at the industry itself.

In sum

As we’ve explained above, there are several ways to go about creating a safe onboarding process that doesn’t let in fraudsters. Hard KYC checks like biometric verification can cause the kind of friction that leaves most of your genuine customers unsatisfied. But with the help of data enrichment, you can filter out fraudsters even before they reach the onboarding stage itself.

Featured Image by FLY:D on Unsplash

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Human Resources are no longer restricted to the back-office, juggling piles upon piles of paperwork. The internet and modern technology have made HR a tech-savvy department. They can use cloud-based HR Software to manage time, hire, offboard, and manage time.

Human resources departments are often a hub of activity. Cloud HR software has made it possible for HR professionals to simplify and reduce administrative tasks such as record keeping and payroll. Instead, they can focus on the issues that will make or break a company’s success in an era of intense competition, such as employee engagement.

This video is a quick refresher course on cloud hr software. This vendor video is great for a refresher or crash course in cloud hr software.

These 10 Cloud Software Benefits Changed the Way We Think About HR

Small businesses who needed automation were the ideal target audience for HR software. It was developed in the late 1990s. As functionality became more sophisticated, innovation began to spread to larger companies.

The early 2000s saw a shift away from “one-size fits all” HR software to specialised systems capable of managing recruiting, training, evaluation and other HR-related tasks. Cloud-based HR systems provide businesses with the computing power they need to thrive and survive in today’s information age.

We’ll show you how cloud-based HR software has improved your workplace.

1. There is less paperwork
2. Performance assessments that are accurate and real-time
3. Employee engagement increases
4. 24/7 Access to Pay and Benefit Information
5. Fast deployment
6. Lower cost HR solutions
7. Security: A new approach
8. Access to innovation is easy
9. How to bring HR up-to-speed
10. Predictive analytics

1. Less paperwork

No more storing employee records inside large file cabinets. All files can be securely stored in the cloud with cloud-based HR software and accessed instantly using apps such as Box, Google Drive, or Dropbox. A cloud-based HR software allows HR employees to search for and print files in seconds.

2. Accurate, Real-Time Performance Assessments

Human Resources has a critical function: assessing employee performance. Assessments used to require a lot of paperwork and required a lot more time to complete.

Cloud HR software allows employees to be monitored in real time. Built-in dashboards, reports, and machine learning enable data analysis. Qandle HR solutions allow the HR team to quickly set up new systems or provide training.

3. Increased Employee Engagement

Cloud HR systems use big data and mobile technology for employee engagement. With Ceridian Dayforce HCM Software, HR is able to send out a pulse survey and collect feedback from employees in just minutes. Cloud HR systems can be used to track hours and manage employee payroll Software.

4. Access to Benefit and Pay Information 24 hours a day

Cloud HR software gives employees access to important information about their benefits and pay anytime, anywhere. They can see exactly how much of their salary goes towards taxes, 401(k) and other benefits.

Employees accessed outdated HR systems via telephone systems. These systems can be slow, may not be accessible at all, may take up more space and not have the same bandwidth as cloud-based HR systems. Cloud HR systems offer constant access at all times.

5. Quick Deployment

It is simple to use and manage HR software as a cloud service. It’s easier to use than legacy or standalone HR systems, according to reviews. As a SaaS provider, HR software is automatically updated and maintained.

6. Cheaper HR Solutions

Cloud-based HR software offers more value at lower upfront costs than traditional HR management software. Cloud solutions are immediately able to generate decent returns once they have been deployed. They also offer better data and time savings. This gives your company more resources to improve products and to increase employee satisfaction.

7. New Approach in Security

Security was not possible before cloud-based HR. Companies need to reconsider how they keep sensitive information secure, as employee records can now be stored digitally. International businesses are particularly concerned about data security due to the EU GDPR law. The GDPR defines personal data and makes companies responsible for protecting employees’ personal information.

8. Steps to Innovation

What happens when your proprietary HR management system becomes outdated? The total cost of ownership can quickly rise with upgrades, deployments, and training. Cloud computing gives startups and large corporations equal access to innovative cloud HR solutions. Cloud computing makes it easy to update existing solutions. Companies no longer have to spend extra on software and technology.

9. Bringing HR up to speed as a Strategic Department

The greatest impact of cloud-based HR software is the ability for HR to communicate with the rest of the organisation. The back-office has always been HR’s home, with a lack of information and poor communication.

10. Predictive Analytics

AI in HR systems is a great tool for employee retention and promotion. AI in HR systems can analyse data from the company and predict who is most at risk. It may reveal a dip in performance due to a lack of training or a problem with the workplace environment, among other issues.

Featured Image by Hunters Race on Unsplash

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Ensuring the store is functioning is essential, but more is needed to remain competitive in today’s market. Therefore, you should optimize every aspect of your business to stay ahead of the competition. One key area to focus on is optimizing retail store operations. 

By streamlining processes and fine-tuning strategies, you can save time and money. Moreover, it helps create a better work environment for your employees and a more enjoyable shopping experience for your customers. 

But with so much to consider, where do you start? 

To save you the trouble, we will share five unskippable ways to optimize your retail store operations and ensure that your store operates at peak performance. So let’s jump in and learn how to take your retail stores to the next level in 2023 and beyond!

5 unskippable ways to optimize retail store operations

1. Automate key business processes to reduce labor dependency

Running a retail business can be challenging, especially when managing time-consuming tasks like emails, expenses, and stock tracking. These tasks can also take your employees away from customers and consume their time.

On average, store managers dedicate 3-4 hours daily to administrative procedures. Remember, time is money! Therefore, to optimize retail store operations, you must focus on what matters and consider automating some of these processes. 

For example, you can leverage these automated tools to reduce labor dependency, such as

• In-store cash-flow management
• Time-tracking 
• Purchase orders
• Payroll management 
• Point of sale (POS) systems
• Inventory management 

This will allow your associates to spend more time interacting with customers instead of being stuck in the backroom.

2. Manage inventory and warehouse efficiently

As mentioned earlier, with the rise of online shopping, customers expect to be able to check if a product is in stock before they head to the store. That’s why it’s crucial for retailers to keep accurate track of their inventory and even predict how much they’ll sell each day.

Luckily, there’s an inventory software that can help retail managers figure out how much stock to order and when. And with auto-replenishment features, managers can even automate some of the work and order new items when inventory gets low.

But keeping track of exact inventory levels can take time and effort. Stores are busy places with products being moved around, making it hard to know detailed what’s in stock. That’s where RFID technology comes in! With an RFID reader, your employees can quickly gather data about all the items on a shelf, which saves a ton of time. In fact, almost all RFID adopters have reported a positive return on investment for at least one use case. So, investing in technology like this can really pay off!

3. Create a seamless omnichannel experience for customers

An omnichannel gives customers a seamless experience no matter which channels they shop from. That means ensuring your in-store operations are just as excellent as your online ones.

Just picture that your inventory management is a mess, and you’re constantly running out of stock. Customers might be disappointed when they come to pick up their purchases. And if your customer service is inconsistent across channels, people might start to feel unsure about the brand’s professionality and look for other options.

But don’t worry. There’s good news! Companies with robust omnichannel strategies actually keep about 89% of their customers, while those with weaker plans only keep around 10% to 30%. So, if you want to keep your customers happy and loyal, investing in a solid omnichannel approach is worth investing in.

4. Gather customer feedback to improve business performance

Want to know another secret to optimize your retail store’s operational efficiency? It’s simple – just ask your customers! Feedback from customers can help you pinpoint areas where your business may need improvement.

For instance, if customers consistently express dissatisfaction with the quality of customer service, retailers can take steps to improve the shopping experience. Retailers have many opportunities to gather feedback from customers, such as:

• Asking for feedback immediately after a purchase
• Requesting feedback after customers interact with a representative
• Following up with customers months after a purchase

By focusing on your customers and their experience, you’ll improve their satisfaction and your profits. In fact, companies that prioritize customer feedback and implement a customer-centric approach are 60% more profitable. So, don’t underestimate the power of feedback – it could be the key to unlocking your store’s full potential.

5. Train your staff effectively to enhance customer service and sales

As the former CEO and chairwoman of Xerox Corporation, Anne M. Mulcahy, once said, “Employees are a company’s greatest asset – they’re your competitive advantage.” 

And it’s true! Your employees are the key to your retail store’s success. They perform day-by-day tasks to keep your business running smoothly. That’s why optimizing your workforce should be one of the top 5 priorities if you want to streamline your operations. 

One effective method to do this is through continuous training and learning programs that give your staff the tools they need to thrive. In fact, many retail employees prefer ongoing training, which shows how valuable it can be for both the employee and the company.

Retailers can invest in specialized software designed for retail workers to make this training even more effective. Mobile-learning platforms are a great example of this, as they provide a convenient and engaging way for employees to learn and retain new information.

The bottom line

With the core elements of retail operations in mind, you can now implement these proven tactics to optimize retail store operations. Whether you are a new online retailer or expanding into a physical store, these strategies will help your business thrive in today’s competitive retail landscape.

If you need additional information or would like to improve your retail operations by implementing these methods, please feel free to contact us anytime. Thank you again for your interest, and we look forward to hearing from you soon!

Featured Image by charlesdeluvio on Unsplash

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In today’s highly competitive job market, being productive on LinkedIn is more important than ever. Whether you’re looking for new job opportunities, networking with other professionals, or building your personal brand, using LinkedIn productively can help you achieve your career goals.

In this article, we will explore the four best LinkedIn productivity tools that you can use in 2023 to save time and boost your productivity.

How to Be More Productive on LinekdIn in 2023

• Set Goals: Before you begin using LinkedIn, it’s important to set clear and measurable goals for what you want to achieve. This could include finding a new job, networking with other professionals, or gaining industry insights. By setting goals, you can stay focused and motivated, and measure your progress over time.
• Optimize Your Profile: Your LinkedIn profile is your personal brand and is often the first thing that recruiters or potential employers will see. Make sure that your profile is complete, up to date, and includes relevant keywords that align with your professional goals. You should also include a professional headshot, a compelling summary, and a detailed work experience section.
• Engage with Your Network: LinkedIn is all about building relationships and engaging with your network. This could include commenting on posts, sharing articles, and reaching out to other professionals for advice or collaboration. By actively engaging with your network, you can increase your visibility and build meaningful connections that can benefit your career in the long term.
• Use LinkedIn Productivity Tools: LinkedIn offers a range of productivity tools that can help you save time and achieve your goals. These tools can help you find job opportunities, connect with potential clients, and gain new skills and knowledge that can benefit your career.

4 Best LinkedIn Productivity Tools in 2023

LeadDelta

LeadDelta is a Google Chrome extension that helps professionals manage LinkedIn connections effectively. With LeadDelta, users can organize their first-degree connections using tags, notes, and filters, in a CRM-like view. The platform provides a 10,000-foot view of your network, enabling users to unlock data, send personalized messages at scale, and use templates, bulk messages, and filters to nurture and grow their network.

One of the standout features of LeadDelta is its ability to export LinkedIn connections and manage them in a more personalized way. Users can create custom categories to put their connections in and use advanced filters to find exactly who they need.

The platform also provides useful features to improve workflows, such as a built-in inbox, message templates, and the ability to message your connections.

The platform is particularly useful for CEOs, entrepreneurs, digital creators, and executive recruiters who rely on their professional network to advance their careers or businesses.

SocialPilot

SocialPilot is a versatile LinkedIn productivity tool that offers a range of features to help businesses and marketing teams optimize their social media marketing efforts.

One of its key features is the ability to schedule and publish customized posts for LinkedIn accounts, helping users to execute their content marketing strategies at the best times for maximum engagement.

SocialPilot also offers a visual content calendar that provides a cohesive view of monthly, weekly, and daily posts on multiple LinkedIn profiles and pages. With the drag-and-drop rescheduling feature, users can easily shift content around to refine their posting strategy further.

The tool also enables collaboration between team members and clients, allowing users to invite clients with shareable links and assign specific roles and permissions to individuals. With the team management features, users can streamline their workflows, grant access only to what’s needed, and open dialogue with their team or clients using comments on posts on the LinkedIn calendar, ensuring quicker feedback processes.

SocialPilot is also an affordable option for businesses of all sizes, making it an accessible solution for those looking to optimize their LinkedIn marketing campaigns without breaking the bank.

Expandi

Expandi is an effective LinkedIn automation tool that comes with advanced features and is suitable for businesses of all sizes. With its cloud-based platform, users can enjoy an array of features that make automation easy and safe.

One of the most notable features of Expandi is the random delay between activities, which mimics human behavior and ensures that users remain compliant with LinkedIn’s terms of use.

Expandi also integrates with other marketing tools, allowing users to manage multiple accounts from the same dashboard. With smart limits, users can ensure that they only send up to 100 connection requests or messages in a day, and the auto warm-up feature gradually increases daily limits.

Overall, Expandi is a useful tool that simplifies the LinkedIn outreach process, and its market-leading features make it stand out from the competition. Users can launch their first campaign in 15 minutes and start seeing results within 24 hours.

However, it is worth noting that Expandi is relatively expensive compared to other LinkedIn tools on the market.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a premium subscription-based tool provided by LinkedIn that enables businesses to find and engage with potential customers on the platform. It is an ideal tool for sales professionals, business development teams, and recruiters who are looking to leverage the power of LinkedIn for lead generation and sales outreach.

One of the standout features of LinkedIn Sales Navigator is its profile navigation and segmenting capabilities. The tool allows users to search for potential leads based on various criteria, such as company size, industry, job title, and location. This feature is especially useful for businesses that are looking to target specific industries or market segments.

Another useful feature of LinkedIn Sales Navigator is its group messaging capabilities. Users can send personalized messages to multiple prospects at once, allowing for efficient and effective outreach. This feature is particularly valuable for businesses that need to reach out to a large number of prospects quickly.

LinkedIn Sales Navigator is designed to promote business growth and generate leads. It provides businesses with valuable insights and data that can be used to better understand their target audience and attract potential customers. The tool is also fully integrated with LinkedIn’s CRM software, allowing businesses to access data, receive alerts, and gain insights directly from the platform.

Despite its many benefits, LinkedIn Sales Navigator does have some limitations. The tool does not offer automation functionality, which means that users will need to manually perform many of the outreach tasks. Additionally, the starter plan is somewhat limited in terms of its capabilities and features.

Over to you

LinkedIn has become an essential platform for professionals looking to advance their careers, build their networks, and grow their businesses. By setting clear goals, optimizing their profiles, engaging with their networks, and using productivity tools like LeadDelta, SocialPilot, Expandi, and LinkedIn Sales Navigator, users can maximize their productivity on the platform and achieve their objectives more efficiently.

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