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Amazon has been the top online retailer since its founding in 1994, and it remains one of the most-used and visited sites on the internet. After all, it’s difficult to beat an online shopping site with such an enormous selection of products available at unbeatable prices. 

But nowadays, online shopping has become easier and more enjoyable than ever before, and it also comes with its own set of problems. While major sites like Amazon make it simple to buy anything you want without leaving your home, you may find yourself frustrated by the lengthy delivery times, lack of product selection, or other customer service issues that may arise on these huge websites. Thankfully, there are plenty of alternatives to Amazon out there that can provide an improved shopping experience when you’re ready to give them a try.

If you’re looking for the best online shopping experience, here are the top alternatives to Amazon, so you have more options to choose from when it comes time to buy the perfect product.

1. eBay

If you’re looking for a place that offers similar features as Amazon but with more flexibility, eBay is a great choice. You can buy new and used items here, as well as from individual sellers and shop owners. The site has an advanced search engine that will help you find what you need, and if you want to avoid buying from China or other countries outside of your country’s borders, eBay’s seller requirements make it possible.

Moreover, eBay is one of the few sites that accept PayPal as a form of payment. With free shipping on many items and easy returns, it’s a good alternative to try out.

And if you like bargain hunting and second-hand items then eBay might be the website for you. You can find just about anything there, new or old, at a fraction of the cost as long as you don’t mind waiting for shipping. The products are often in brand-new condition with limited or no cosmetic damage such as scuffs or scratches. With so many sellers on eBay, there are always deals available at rock-bottom prices!

2. Overstock

If you’re looking for a place to shop online, but you think Amazon is not for you, then Overstock is the place to be. This website offers an array of products that are perfect for any occasion, from fashion items to home furnishings. You can find anything from apparel and jewelry to electronics and furniture on this site. 

Another reason Overstock is an excellent choice is that it offers competitive product prices. The website also has a convenient rewards program called Club O Rewards. It’s free to join, and members will get 5% rewards with every purchase they make on their accounts. 

The rewards never expire, so customers can use them whenever they please, even years after they have joined Club O Rewards. The best part about these rewards is that there are no limits on how much customers can earn. So, if you make many purchases throughout the year, you’ll end up getting more money back than what was initially spent!

3. Target

If you’re looking for a better online shopping experience, Target won’t disappoint. The website offers competitive prices and more customer-friendly policies. You can return items at any time in person or by mail, with its generous return policy. 

Target also guarantees free two-day shipping on orders of $35 or more. And there are no surprises with this store: Shipping costs are already built into the price of each item on the site, so you know exactly what you’re going to spend before checkout! Plus, Target’s selection is expansive enough that it’s guaranteed to have something for everyone.

Overall, Target is a solid alternative to Amazon because it offers features that other retailers don’t – like those flexible returns – without sacrificing the convenience factor of an easy purchase process. 

4. Kohl’s

Another popular alternative to Amazon is Kohl’s. Unlike Target, Kohl’s doesn’t offer unlimited free returns in stores or by mail; but they do offer full refunds as long as your return meets their requirements within 90 days of purchase. 

For an even better shopping experience, you can download the Kohl’s app. You can use it to store all your Kohl’s coupons and even your Kohl’s Cash. And when you use it in the physical store, you can get 10 free reward points!

Plus, customers love that they get 10% off every day with their Kohl’s Charge card! For more information about the product offerings at Kohl’s, feel free to explore the website. 

5. Macy’s

If you’re looking for a place to buy clothing, then Macy’s is another good alternative to Amazon. You’ll find affordable prices and a wide range of clothing at this store. Plus, there are deals all year round!  

There is also free shipping on orders over $99, which can be combined with in-store discounts or rewards card incentives. 

Macy’s offers high-quality products that anyone would feel comfortable buying as gifts for others or yourself. 

6. Costco

Costco is one of the largest retailers in the United States, with more than 500 locations and $116 billion in revenue. Not only can you buy groceries there, but you can also find a variety of clothing and home items. 

The best part is that Costco has a Gold Star Membership program that offers savings on almost everything they sell, including some items up to 23% off. 

With a membership, you’ll be able to get your shopping done without any worry about going over budget because all memberships come with an annual renewal payment of just $60. 

Costco is hands down one of many shopper’s favorite alternatives to Amazon because it’s easy to navigate and full of great deals!

7. Etsy

Etsy is an online marketplace that lets you buy and sell handmade or vintage items. Sellers can post as many items as they want, and buyers can search by keyword. You can also find products from local boutiques and artisans. 

Also, Etsy offers a more personal experience because each seller has their own profile page with photos of themselves and their workspace where they produce their goods. 

People love Etsy because it’s a great place to find unique gifts that are not mass-produced, like shoes made out of recycled materials or handmade bracelets created with beads from all over the world. You’ll never know what you’ll find on Etsy! 

There are even shops selling craft supplies, so if you’re looking for something specific and don’t have time to look around in other stores, this could be your best bet. It’s also really easy to get feedback about your order: after buying something on Etsy, you can review it on the site, so other shoppers will know if your experience was good or bad. 

8. Alibaba

Alibaba is a Chinese eCommerce company founded in 1999 by Jack Ma and 16 other people. It is one of the largest online shopping sites in the world, which offers more than 550 million products from 240,000 businesses. Alibaba has also been valued at over $100 billion making it one of the most valuable privately owned companies in the world.

Alibaba’s website is operated as a desktop site and as an app for Android devices. The interface is available in several languages, including English, Spanish, Russian and German. With a mission to create opportunities for small and medium enterprises, Alibaba has set up trading hubs that provide business-to-business (B2B) platforms with international trade data, such as import duties.

Here, you can purchase a vast range of items in bulk, which makes it ideal for entrepreneurs who want to put up physical stores or start their own online stores. 

9. Wish

Wish is an online shopping site with plenty of great deals on electronics, clothing, and home goods. It’s similar to other sites like eBay or Etsy, where sellers list the items that they want to sell. 

But Wish is different in that buyers can make offers on these items, which gives them some negotiating power. The downside of this site is the shipping costs are higher than some of the other sites we mentioned, and there are often reports of counterfeit products from unscrupulous sellers. 

For most people, it may not be worth paying a little more for free 2-day shipping from another site if you’re going to buy something small. For example, you’re likely better off ordering something worth less than $20 on Amazon because you’ll get free 2-day shipping instead of paying $6+ in additional cost with Wish. 

However, if you’re looking for something bigger, like furniture or clothes, then Wish might be your best bet since they offer faster delivery times and lower prices compared to many other retailers (including Amazon). Plus, the option to negotiate prices means you have more control over your spending.

10. Gilt

Gilt is one of the biggest players in the online shopping space, and with new deals every day, it’s easy to see why. The site offers everything from clothes and shoes to furniture and décor, all at up to 60% off. 

If you’re looking for something in particular, Gilt has a search functionality that will help you find it. One downside: there are no big discounts on beauty products or household items (though you can still buy them at full price).

Still, it’s one alternative to Amazon that you shouldn’t miss!

11. Zappos

Zappos is one of the best alternatives to Amazon because it provides excellent customer service and even has its own return and exchange policy. The website also offers free returns on all orders, which is an excellent deal. You can find everything from clothes, shoes, home goods, jewelry, and more at Zappos. 

They have nearly any product that you could want. And you know, if they don’t have what you’re looking for, they will order it for you and ship it right away. What’s not to love about that? 

There are many other online shopping sites that offer great deals, but none compare to how good Zappos is. 

12. AliExpress

AliExpress is a shopping site that’s popular with people in China and offers a vast selection of products, be it the latest Nike shoe design or a book about computer threats, such as vzwpix. It’s similar to eBay, but the main difference is that you can buy items from other countries, not just items made in China. You can also find some higher-end brands at AliExpress that are cheaper than they would be on other sites.

In addition, AliExpress will often have deals or discounts on certain products, which makes it good for finding bargains. It also has an English interface, so it’s easy to navigate if you don’t speak Chinese. The drawback with AliExpress is that there isn’t always customer service available, so if you want to return an item, then make sure to keep the packaging and receipts.

The basic version of AliExpress is free, but some premium features are only available to paying members who can use their PayPal account or credit card to make payments through Alipay. 

AliExpress offers free shipping with no minimum order size on eligible items sold by US sellers and 4-day free shipping on all orders placed within China if you are using Standard Shipping. Customers can find out about the seller’s feedback score before buying their goods, too, so they know if they are getting what they paid for!

Shop with Confidence on These Amazon Alternatives!

Amazon might be the first thing you think of when you want to buy something online, but it shouldn’t be the only one. While Amazon has been hugely successful over the years, it’s not the only option out there – and many of them offer features and conveniences that Amazon simply can’t match. If you’re looking for something different from your standard online shopping experience, consider these alternatives to Amazon as possible options! They all have free trial offers, so you can try them before you buy!

The post Top 12 Alternatives to Amazon for the Best Online Shopping Experience appeared first on noupe.

The ecommerce sector experience considerable growth as millions of companies went online globally. 72% of local organizations began working remotely as soon as the outbreak started. In response to nationwide restrictions, 52% of people learned to buy their daily necessities online at the same time.

While the world gradually returns to some normality, ecommerce trends and numbers are anticipated to increase.

As interest in online buying activities develops, businesses must continue to match consumers’ rising expectations. This entails making investments in equipment and technology to enhance their service continuously.

You can choose which features and functionalities would enhance the online buying experience for your consumers by customizing your website.

Differentiating oneself from competitors in the ecommerce industry is one of the toughest challenges. Thus customization is very crucial. Below listed are the lists of how to grow an ecommerce store with customization:

Customize your ecommerce website:

With more business owners now seeing the online environment’s full potential, the ecommerce sector’s competition is still fierce.

Businesses must invest in the tools and technology necessary to serve their customers better to keep up with the expectations of their industry and target market.

You will be able better to please your clients with a personalized ecommerce solution, enhancing conversions and customer loyalty. A product design tool will help you to do perfect customization. 

The checkout process, payment choices, customer support, and other front-end and back-end requirements may be encountered by customers using an ecommerce platform.

Conduct competitive analysis:

Competitive analysis is a strategic research process that seeks to identify and assess your competitors’ development, products, and marketing tactics. 

The objective is to identify the traits your competitors share on the websites, product displays, and online shopping experiences.

These shared characteristics give you information about what customers want from a company like yours, providing suggestions for how and how not to design your website. 

Using a competitive study, you may also seek market gaps your company can fill. For instance, you may be the first to offer a mobile website option if most of your rivals aren’t.

Research well about your business industry:

You must conduct thorough research and investigation of your business sector before beginning the ecommerce web development process, which is one of the most important duties you must complete.

You need to be aware of the many loopholes and consider who your industry’s target market is. A product design tool plays a significant role in customizing your ecommerce store. 

Investigate your audience’s tastes, age, and other characteristics in-depth to build product categories, descriptions, payment gateways, product photos, and other elements successfully.

Set goals:

Your goals and key performance indicators will determine your compass for website development. These will decide the build’s vendors, user experience, features and functionalities, and other elements.

Let’s imagine, for instance, that your ecommerce website’s objective is to boost digital sales. Your website should include landing pages that provide a clear route to conversion and simplify online transactions.

Additionally, you require CTAs and features like discounts for in-store purchases that entice customers to visit your nearby location.

Determine your branding and plan your content strategy:

You will only be able to connect with many people with an effective branding and content strategy.

Consider the fantastic logos, product descriptions, reviews, product videos, visual pictures, emotional implications, wish lists, and other elements that have contributed to the success of many organizations. 

Likewise, it would be ideal if you gave these factors some thought, including creating an excellent logo, deciding on your company’s voice, and developing a growth and development strategy.

Select partners and vendors:

The proper technology and the right ecommerce providers and partners should be chosen. Verify that all of your service suppliers, including web developers, designers, couriers, payment partners, and others can perform the task you require of them.

For instance, you must select a payment gateway partner that enables you to accept numerous payment methods if you want your online store to get them.

Mind your business:

When your ecommerce store is still developing, it is simple to abuse your account. However, it would be beneficial if you diligently adhere to the allocated budget and use techniques. 

Bear in mind the competition:

To succeed in business, you must stand out from your rivals. As a result, you must use the appropriate catchphrases in a browser to assess their operational parts. 

Consider the numerous marketing strategies and characteristics other business owners use to draw clients. 

The technical aspect must be considered, including the hosting tool, domain name, content management system, and other add-ons they are employing.

Decide on the website feature and integration:

Make a list of the features you want for your website’s initial iteration and any future additions and enhancements. Magento product designer gives you professional customization. 

Most new ecommerce websites come standard with functionalities like user-friendly checkout, unique reporting tools, various payment alternatives, and the capacity to add additional ecommerce features.

Advanced SEO capabilities, email marketing integration, blogs, article sections, and content management tools are a few other aspects to consider.

Use an ecommerce platform that allows for simple integration with various third-party tools and software. By doing this, you may regularly update your website to match your user base’s constantly changing needs, priorities, and expectations.

Create a minimum viable product:

You must realize that selling products is an ecommerce store’s primary purpose. Conversely, an ecommerce MVP’s goal is to assess a business’s ability to convince customers to buy its goods and services. 

Your goal is to develop a unique and creative shopping platform with a high conversion rate supported by a unique algorithm designed to deliver the most excellent products and a fantastic user experience. You should then enlist the aid of a minimum viable product. 

User friendly:

Customer happiness and sales are directly correlated with usability. Ecommerce sites that are difficult to use risk losing potential clients to competitors with better-designed online storefronts. 

Think about adding tools that will simplify your clients’ online shopping experience. These include enhanced search capabilities, user-friendly registration processes, the positioning of the homepage button, and efficient navigation.

Train your team:

Dedicated SDRs are necessary if you want to improve volume and sales gradually. Make sure you have the right talent before investing in a project. 

You might occasionally run into issues with team productivity and efficiency. In that instance, you should spend money on team training and sales. 

Test and launch the website:

After taking care of all the details test your ecommerce website before going live. You and your team can identify and remove bugs, problems, and other barriers on your website by conducting website testing.

Functional, usability, security, performance, A/B, and mobile application testing are part of the process.

These quality control methods must be applied to every ecommerce website to prevent downtime, sluggish responses, and poor usability, which could be highly harmful to site performance and the company’s overall success.

Bottom line:

More business owners are scrambling to build their ecommerce websites as soon as possible as they recognize the benefits of doing so. 

By keeping these pointers in mind, you may expedite the development of your ecommerce website and guarantee functionality when it goes live.

The post Grow your Ecommerce Store with Customization appeared first on noupe.

When either starting your website from scratch or being online for many years, you have to consider many things when you are developing your website. One of the main problems developers encounter is optimizing for different devices.

Your traffic can come from several sources:

• Desktop
• Smartphone
• Tablet
• Smartwatch
• Etc.

It is cardinal that your website provides the same experience everywhere. Let’s see what cross-device friendliness is all about!

What is Cross-Device Friendliness?

When you are developing your website, you have to make sure that no matter where people come from, they receive the exact same experience (or almost), and that’s what cross-device friendliness is all about.

Of course, you have to take into account many various aspects because each has its own different parameters and functionalities, but if you can adjust your website to these criteria smartly, you can be sure that your site will be a multi-device success.

Factors to consider on different devices

Cross-device optimization has gained more and more significance when we talk about website development. The popularity of mobile devices has skyrocketed in the previous years – there are over 5 billion unique mobile phone users all around the world. But when we are talking about website optimization for both mobile and desktop, many different aspects should be taken into account. That could be:

• Traffic volume
• Screen size
• Cross-platform journeys
• Content placement & interactions
• Page load time

Traffic volume

Through the years, the age of desktop dominance has faded away. Of course, that doesn’t mean people are not searching the web from a PC, but since 2017 more than half of website traffic has come from mobile devices, and it’s constantly increasing.

Nowadays the linear “only desktop optimization” mindset is not enough. If you want to provide the ultimate experience for your visitors, mobile-friendliness is inevitable. On the other hand, you shouldn’t just head into making everything practical for mobile and ignore your desktop web development. Find the balance between these two mediums 

Screen size

When smartphones came into the spotlight, every website was only optimized for desktops and it caused a lot of inconvenience for mobile users – a full-size website was thrown to the mobile user’s tiny screen. Users had to constantly zoom in-zoom out to see the content they want, and because of the shortening attention span and patience, visitors leave way earlier with frustration (and might not return).

Another problem that might occur in these situations is related to images. If you optimize images to desktop monitor screens and mobile visitors load your page, they won’t be able to see the whole picture normally. They might zoom in to see the content normally, but then the whole image might not be visible, and that constant resizing could be really uncomfortable.

Cross-device journeys

Visitors arriving to your website from different sources don’t necessarily mean that they are all new, unique users. People tend to make cross-device journeys before reaching the desired action, e.g. buying a product from your site. They usually browse your site through their smartphone, and if they find something interesting or want to fill out a form, they usually swap to a laptop or desktop for easier completion.

So as you can see, dividing visitors into separate groups might be misleading when it comes to conversion. Synchronizing the different events (e.g. checkout process, newsletter signup) for either singular or cross-device could be a key point to making your website the most suitable for your audience.

Content placement & interactions

The available space differs from device to device, so having a well-structured website is a crucial point. To reflect on our previous “Screen size” point, how people can see what’s on the site is quintessential. For example, you might have an article that is perfectly readable from the desktop’s monitors, but on the phone scrolling, a lot and resizing constantly to make every detail readable could be annoying for users.

Another pain point comes from CTA interactions. If the interactive buttons are too small or it is not clear where to press them, it can be difficult to execute certain actions, like closing a popup or signing up for a newsletter. One more problem that might occur with buttons is placing them right next to each other – if you can’t clearly separate them with e.g. borders, that could result in rage clicks, hence missing out on customers.

Page load time

In today’s rushing world, everyone wants to get access to all kinds of information immediately, and if they have to wait more than a few seconds, they will just leave your website behind. As with many other things, page loading time also differs from device to device.

While desktops have direct internet access via ethernet cables, mobiles only have a remote connection. It is important to have each of your pages on top speed everywhere – you can imagine how slow content loading must be on mobile if it’s already slow on the desktop.

Solution – Optimize User Experience

If you want to achieve the ultimate customer satisfaction on every device, then you should focus on optimizing user experience.

User experience is the overall experience of a user on your website – that could mean how they can navigate through your pages, how they can complete certain events (like visiting a product, then putting the item to their cart and completing a checkout), or how they felt during their session on your site.

All of the previously mentioned points have an impact on the user experience of your site. If visitors don’t find it easy and clear to browse through your website, customers will leak out of your funnel. The good news is that with a few adjustments, you can make wonders on every medium.

Mobile-first perception

Kicking off your web development process with mobile development first could make your life much easier. It would be more time-consuming to figure out and then tailor all the functions that are not compatible with smartphones. Mobile designs usually require a more minimalist approach, so designing for a smaller screen and then filling up a bigger one with content can be a time-saver solution. 

In addition, mobile-friendly solutions usually turn out to be perfect for desktops. Take the famously used hamburger menu as an example – they worked out so well more websites started implementing it to desktop monitors, but minimalism has also started conquering the different types of computer screens too.

Accelerate page loading time

As we mentioned earlier, having a quick-loading page is a top priority factor when it comes to user experience. With a few clever tricks, you can save some extra seconds in your loading time.

Firstly, with CSS media queries you can set in what order your web page’s assets should load. This way, you can save up time by loading the text first so users can start reading the important content while images load later. Secondly, compressing images for mobiles can also save some quality time and you can also keep the same quality of your images. Also, optimizing your HTML-CSS-Javascript codes by tailoring the unnecessary part of your code out can decrease waiting time.

Lastly, keeping your website’s plugins, themes and other add-ons up-to-date is another way to keep up with the pace. These tools are constantly under development to provide a better, more user-friendly experience, so doing a regular update on them can also have a positive impact on your site.

Responsive web design

For the ultimate multi-device success, responsivity is a quintessential factor for your website. Responsive web design means that your website automatically adjusts to different screen sizes and platforms. That involves scaling images and fonts on your site, but you can influence whitespace between contents too.

You can use the earlier mentioned CSS media queries here as well to achieve overall device responsivity. With just a little knowledge, you can easily create a cross-device-friendly website. That not only means that it saves tons of time in your web development because you don’t have to optimize for every different screen one by one, but also keeps your website aesthetic on all platforms. 

Encourage cross-device usage

Sometimes having fewer functions on different devices isn’t necessarily a problem. We usually use different platforms for different purposes. We usually use our phones for browsing and accomplishing bigger tasks on desktops.

Finding how these different mediums can complement each other is the key to success. A well-optimized mobile interface can set up a later purchase when your visitor has more time to fill out the checkout form. Don’t compete for different devices against each other, ally the different forces!

Fitting your content on different devices

To provide nearly the same experience on both mobile and desktop, reorganizing the same content on different devices is a must. On desktops, the column-organized content placement works perfectly. For example, there’s a navigation bar on the top of the page, in the middle you can find the article, and on the right, there are related topics, articles, or other widgets. The main concept is to separate different contents clearly.

For mobiles, it’s a bit tricky because you have much smaller space to work with. Organizing your content to a well-centralized column and placing texts and images alternately rather than putting pictures and fonts next to each other is a much more pleasant view. Interactive buttons, such as the navigation bar or search field can be placed on each side of the screen to prevent misclicks. This way you can provide the nearly-same experience on different mediums.

Forms & popups are in the same shoes. Although they might feel annoying sometimes, optimizing them well causes less trouble for users. Fitting them side-to-side and placing easily accessible CTA-s for different interactions can prevent visitor frustration (like zooming out and looking for the close button) and create a more fluent user experience.

Conclusion

There are many factors to consider when it comes to cross-device development. It is a critical point to optimize your website for every medium – users come to your site from different sources, but a single visitor can find you in many ways. If there are bottlenecks on any of your interfaces, you may not reach one of your platform’s full potential. Stop traffic leakage now and make the best version of your website everywhere!

The post Why You Should Optimize for Both Mobile and Desktop When Developing Your Website appeared first on noupe.

Every business – successful or struggling – needs a social media crisis management plan. The best social media crisis management starts long before any issue arises. 

The best social media crisis management starts long before a problem occurs. Any kind of crisis can hit your brand at any time. The last few years have been a wake-up call for many brands. According to PwC’s 2021 Global Crisis Survey, only 23% of US companies reported having a dedicated crisis response team at the start of the pandemic. Still, 62% of companies used a crisis response plan during the pandemic.

Even the trolliest of trolls can be withstood if you plan for the worst before it happens. Have a well-thought-out plan in place, including a list of important players, their roles, and the chain of command. If worst comes to worst, you’ll be prepared to salvage the reputation of your company. Moreover, you can also take the help of social media tools to solve the crisis. 

In this article, we’ll discuss how to handle the consequences when your good reputation is damaged. Let’s first begin with what is social media crisis.

What does Social Media Crisis Mean?

Any activity on social media platforms that might negatively affect the reputation of your brand is considered a social media crisis. A social media crisis occurs when there is a significant shift in the discussion about your brand on social media as a result of an event that has stoked widespread resentment, disappointment, or mistrust.

Let’s have a look at social media crisis examples:

Burger King posted an insensitive tweet on Women’s day

Although their campaign was designed to draw attention to the underrepresentation of women in the restaurant industry, it failed badly.

Red Bull had to pay $13 million to settle a false advertising class action suit

Benefits of Social Media Crisis Management

Social media is a powerful tool that can help you in responding well to clients or detractors. It can help you manage the crisis by pursuing them. Let’s have a look at why crisis management is important:

• You can communicate with almost all of your customer base using social media on one or more platforms. Around 90% of business marketers believe that their business has experienced good exposure because of social media. When a crisis arises, your business can quickly broadcast a message and move ahead. 
• Using direct messaging or comments, you can communicate with customers on social media directly. Your customer service team can reply to a single customer’s concern instantly via a private or public message. An efficient response from your customer service team can serve as a good example of your team’s credibility if the customer posts publicly on your timeline.

How to Create an Effective Social Media Crisis Management Plan

A proper response strategy for your social media channels is essential for handling everything from backlashing comments to natural disasters. Let’s delve into the steps to create a crisis management plan:

Identify the source of the problem

Finding the issue and its source is the first step in creating a social media crisis response. Every social media crisis does not originate online. A social media uproar frequently follows a news event or popular culture phenomenon. Understanding the crisis’s root cause will help you choose the best course of action and distribution for your response.

Respond promptly 

Organizing your workflow is important. How you choose to respond makes all the difference. Quick social media responses help in creating long-lasting relationships. Impossibly, ignoring the issue won’t make it go away. And the better your reaction time, the faster. After all, even in the best of circumstances, over 75% of customers expect brands to respond to their complaints or negative comments within 24 hours. Being responsive is even more crucial when a crisis is present.

That might just entail promptly deleting the offending post, or it might entail making sincere repentance or apology. Whatever the solution, acting quickly is always preferable because delaying only gives the issue more time to worsen.

Burger king deleted its post within a few hours of posting it and issued an apology tweet.

Have a communication plan

Create a social media crisis communication plan if you don’t have one. This is something you should create when things are going well so you can respond rationally and practically in a social media emergency. Use the best social media marketing tools as a part of your communication strategy.

Practice social listening 

Know what to share and when to stop? We can’t carry on as if nothing is wrong during a crisis. As a social media professional, it’s essential that you are clued up about the operations, strategies, and policies of your organization so that you can communicate with your audience clearly and empathically even when circumstances change on an hourly basis.

Instead of debating how to handle things or waiting for senior managers to weigh in, you’ll be able to react quickly to any potential issue if you have this document ready to go.

Apologize if its the need of the hour 

It makes sense to want to return to “normal” as soon as possible if you find yourself in social media crisis management mode. An apology, however, is one aspect of a crisis that you should take your time with.

Many customers vowed to boycott Procter & Gamble (P&G) after the company shared a post saying that women’s feet smelled “five times worse than men’s.” P&G later deleted the message after issuing an apology for the remarks and admitting the consequences of their improper conduct.

Social Media Crisis Management Tips for Businesses and Brands

Social media crisis usually comes in the form of incessant customer Tweets over a service issue, or it could be a poorly timed or insensitive social media post from your brand. Use a small leadership team to triage the situation in the case of a crisis, carry out any necessary brand social media responses, and keep teams updated. Here are some tips that can cover you during the time of a crisis:

1. Get your team together

As each employee is vital, all of them can be on your crisis management team, depending upon your requirements. Yet, assemble a team of responsible first responders, each with a specific responsibility. To effectively implement decisions, management must coordinate, and content writers must carefully craft the desired message.

2. Keep the internal communication moving

Just like external communication, rumors and false information can spread quickly. Internal communication should be a part of your crisis communication strategy. This reduces stress and uncertainty and keeps everyone on the same page.

3. Put scheduled posts on pause

You must forget that you have a long social queue when a mad panic is breaking out all around you. You simply can’t afford to post “Happy #ThrowbackThursday — Have a beautiful day” accidentally after your product just generated a significant backlash.

4. Be sympathetic while speaking with commenters

Your initial response has been posted. You’re putting more thought into your messaging, and you plan to include a formal statement or video from the CEO. However, you must also work on this crisis’ front lines. and that entails reading through online mentions or entering the comment section. Don’t disregard the insults. Engaging the public is essential to demonstrate that you value their feedback and are attentive to their concerns. But keep it brief, and avoid arguing at all costs.

5. Monitor what people say about your company

You must head off every potential crisis before it grows and reaches entirely new audiences on social media. Take the help of social listening tools.

Start preparing now!

The good news is that a social media crisis may present an opportunity to strengthen your brand. You must be ready and maintain composure when a crisis arises in order to manage social media effectively.

Keep in mind the phase of crisis management before social media. You’ll gain some time in the initial stage if you’re ready for a social media crisis. This time can be used to get ready for the next stage of social media crisis management. Keep your composure during the crisis and interact with your supporters. Give your side of the story and make an effort to calm the tensest arguments in private communication.

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People adore watching videos. A study claims that videos engage viewers 75% more than papers, articles, and other simple media. This is the reason an increasing number of businesses are using them for their operations. 

A video presentation is one of the most often used presentation formats. In this post, we’ll define video presentations, discuss their applications, and provide some tips and tricks to work with them.

Here’s what a video presentation is

A video presentation is a typical kind of multimedia material with a runtime of a few seconds to a few minutes. It uses compelling visual imagery, brief text, and suitable narration to demonstrate the advantages of a service, product, or concept. 

There are several formats available for video presentations. They may be PowerPoint slides with a talking head narration, fully animated explainer videos, cartoons, invitation videos, screencasts, tutorials, video advertising, promo videos, marketing videos, product demonstrations, etc. In the end, you decide on the format.

The purpose of a Video Presentation

Video presentations are not only more attractive than straight information, but they are also:

Persuasive

Video presentations are better equipped to convince their target audience through audio-visual design, narrative, and incorporating emotions, ideas, and noises into the mix.

Better for retaining knowledge

According to reports, people recall 95% of a message when presented in a video as opposed to 10% when presented in the text. As a result, educators often employ video presentations while introducing new instructional materials or as part of the digital storytelling idea. 

Everywhere and at any time accessible

People prefer to explore movies on their phones and tablets, where they like spending a lot of time. We discovered that 75% of all videos are seen on tablets and mobile devices. Hence video presentation is an efficient way to grab mass audiences’ attention and time.

Efficient with time

The purpose of video presentations is to allow the creator to divide the information into manageable, more digestible portions. This makes it faster and simpler for visitors to discover more information.

Essential tips for working with Video Presentations

Tell uplifting tales

Your video material should always have a purpose. Creating a story for your films may foster a genuine relationship with your viewers. An in-depth discussion of your topic should be included in it. It ought to demonstrate your subject-matter knowledge. 

Creating a clear video that utilizes your subject expertise will greatly benefit your viewers. Only then will your audience respond more favorably to the presentation’s substance and you. The correct PowerPoint templates or Google Slides templates will maintain the presentation’s consistency and enable audience interaction with your video.

Describe trends

Stories make up 70% of the most popular and creative presentations. You have to make a film on the most recent developments in your sector and add it. The video needs to provide novel perspectives on the current and future of the subject matter’s field. 

Your audience will know the present market scenario if you discuss the broad market trends. This increases engagement since it gives the audience a feeling of control and drives them. 

The industry-trends-focused film will nudge viewers to chat about where they are now and what opportunities they are looking for. After the patterns are analyzed, any operational gaps can be filled, and modifications can be made.

Videos should be brief

Including short films in your presentations is the secret to hitting the appropriate buttons. You have a unique chance to quick-pitch with short video material. It needs to be instantly understandable, hard-hitting, and relevant videos. 

Like nothing else, brief and exciting video clips may draw viewers to your content. Not only that, but short movies are simple to share, reuse, and recall across several marketing platforms. Your little film needs to be direct and to the point. Treat your viewers like kings and offer them snippets of an engaging tale while making a little video.

Utilize emotional stimuli

It is important to first comprehend what emotional triggers are. These are the characteristics of the activities or characteristics seen in films that stimulate an emotional reaction. Video creation should begin with the establishment of a relevant persona. This will elicit a feeling and keep your audience’s attention for the duration of the presentation. 

Videos provide you with the unique option to enlarge and focus on certain parts of the screen. Your viewers will be more attentive to the main points of your topic if you use close-ups in the video.

Pick the appropriate path

Music is the literature of the heart, as someone once stated. You should choose and incorporate the music based on the presentation’s subject. If the video is a motivating presentation for your staff, the music should be upbeat and energizing. Subtle music may be effective if you’re attempting to convince your audience to pay attention to a serious subject. 

The video should include dramatic music if it is intended for sales or marketing campaigns. One should be aware of the genre that would be ideal for their industry. The greatest choice for business presentation films is to use warm, engaging, and subtle songs.

To Sum Up

With PowerPoint, you can broadcast your presentation live. As a plug-and-play presentation, the whole presentation may be created as a video. Video material in your presentation may instantly capture your audience’s attention. It is common for presenters to begin with a video. The ultimate goal is to express more with less. Your video should evoke a certain feeling in your viewers. Today’s audience wants diversity; only then can engagement be assured.

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