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How do you know if your content marketing efforts are working? How do you know if they’re making you money? And just what does your content marketing impact? If you’re struggling to answer these questions, then you might be due for a refresher on how content marketing ROI works.

Many marketers are unsure of how to calculate the ROI of their marketing, and many others don’t even measure the return on their marketing! This article will take a look at content marketing ROI, explain how you can calculate it, and then how you can leverage ROI in conjunction with other metrics and KPIs to understand whether or not your content marketing campaigns are working.

Content Marketing ROI Explained

Content marketing ROI, in a nutshell, is a way to measure how much money you make from your content based on how much you spent. Frequently, marketers and business managers will measure this return as a percentage.

When you have a higher content marketing return on investment, it means that you are more efficient at generating sales with your content. Remember, ROI essentially is a way to compare your sales with the cost of making your content and marketing. Understanding this is essential to keeping your sales pipeline functioning.

How Can Your Business Calculate Content Marketing ROI?

Calculating ROI is a snap with a simple formula. All you have to do is subtract the amount you invest in a project (INVESTMENT) from the total income (TOTAL INCOME) from the project and then divide that result by the amount invested (INVESTMENT). Finally, to see your ROI as a percentage, you multiply that amount by 100. This formula can be written as:

[(TOTAL INCOME – INVESTMENT) / INVESTMENT] x 100

For example, imagine that you spend $750 to film and edit a social media video. In the end, the video generates $1,500 in sales. Let’s plug this in:

[($1,500 – $750) / $750] x 100 = 100%

As you can see, in this case, the project generated a 100% return!

Why is Measuring Content Marketing ROI So Important?

Measuring content marketing ROI is huge for businesses. In our previous example, we saw a 100% return, but imagine how returns can potentially be much larger! Today, the power of social media means that content marketing ROI often exceeds 100% and can potentially be far higher. Today, content impressions cost very little compared to the returns they can generate. In short, content marketing can give you returns unlike any other. This means more cash flow at the end of the day.

In addition, content marketing can help you grow your audience. This means more likes, more shares, and more retweets. All of these types of interactions will help you generate insights into your market and audience. In the end, content marketing ROI is another insight that goes beyond just looking at page views and impressions.

Unite Content Marketing ROI and Traditional Metrics

Remember, it’s not one or the other. Keep track of both your primary metrics and content marketing ROI to understand whether or not content marketing is working. Traditional metrics are great at indicating whether or not marketing is working. For example, tracking cart abandonment over time can give you insights into whether or not you’re reducing cart abandonment, but it does not tell you how much money you’re bringing in as a result.

Content marketing ROI gives you that insight. When your numbers are in the red, you’ll know you need to shift your tactics.

Metrics To Leverage Your Content Marketing ROI

When building your marketing plan and leveraging content marketing ROI, it’s important to also track these key metrics:

• Track Your Leads: Qualified leads are visitors or impressions that have shown interest in making a purchase during their customer journey.
• Measure Web Traffic: Web traffic through SEO and content marketing can help bolster your digital footprint. Web traffic helps ensure customers are seeing your products and services. Consider how fast your landing page is too.
• Keep an eye on engagement: Content marketing ROI is all about social media engagement. Social media is where most of your content should end up. Think of your social media as the start of your funnel. Today, platforms like Facebook and Instagram even make it easier to bring your products straight to the eyes of consumers.

When it comes to social media, keep an eye on the following engagements:

• Likes
• Shares
• Comments
• Follower Growth
• Views (for Instagram Reels, TikToks, and other videos)

Analyze Content Marketing ROI

In addition to all your other metrics, remember to track your content marketing ROI and analyze it. Calculating your ROI and analyzing it are actually two distinct processes, but they’re both a part of measuring whether or not your content marketing ROI is working.  Think of analyzing as an in-depth look at your calculations to understand how well your content is working. Just how do you go about analyzing your content marketing ROI?

Set Goals

Setting goals is important because goals will tell you whether or not your campaigns had any impact and were a success. Think about your primary metrics: conversions, traffic, etc. Establishing a straightforward objective related to these metrics can make it easy to measure whether or not you’re successful. It can also help you understand the returns from your investments in campaigns and projects. When picking goals, remember the following:

1. Choose worthwhile goals and be realistic. Picking unachievable goals or goals that are too distant can make things discouraging. For example, if you wanted to “boost Instagram video post impressions 10%” but have typically run Facebook campaigns, then maybe it would be better to set a goal of learning about making the perfect promotion video for Instagram first.
2. Be specific about your goals. Goals that are too amorphous or vague are also prone to breaking down. This means that a goal such as “generate more diverse content” sounds great on paper, but it gives no actionable guideline for you or your team. A better goal might be to list out some content areas that are lacking and then shoot to tackle those.
3. Commit to your goals. When you commit, this means giving yourself a timeline for completion and then sticking to it. This goes hand-in-hand with being specific and picking goals that are achievable. Committing means investing resources and time into achieving those goals.

Unite Goals and Metrics

Measuring your content marketing ROI isn’t just about how much money you make, but it also means understanding how other metrics are impacted. When you unite your goals with important metrics, you get more insight than if you just look at each individually. Your goals should incorporate the most important KPI metrics when possible. This means looking at engagement, bounce rate, cart abandonment, comments, likes, shares, and follower growth.

When you monitor these metrics you’ll quickly begin to see how your marketing campaign is performing. This is a great way to measure the success of your content marketing.

Cast a Wide Net and Look at All Metrics

When you cast a wide net and look at more than just primary metrics, you can gain deeper insights into your progress and also identify additional areas. Consider the last time you performed a compliance audit on your credit cards. Or for example, if you set out to improve your website traffic but also grow your total number of social media followers, you can leverage the information gleaned from one campaign when you’re ready to launch the next one.

Implementing Everything

If you’re still struggling with content marketing and whether or not you’re receiving the ROI you need, then it might be time to revisit your campaigns. If you’d like to dive deeper into digital marketing, consider reading a guide to help you get started. 

Using ROI and metrics, you can see how much money your content creation has generated and what the impact has been on your KPIs. In the end, measuring content marketing ROI is just one tool in your marketing toolbox to measure your success.

The post How To Measure Your Content Marketing ROI appeared first on noupe.

Email remains an effective way to increase brand awareness and increase sales. However, with more brands using email as the main distribution channel the competition is becoming more apparent. 

To get ahead of the curve, you must craft content that considers each subscriber’s unique preferences and interests. 

To accomplish such a challenging task data analytics and reporting are crucial. Analyzing your data will enable you to design more effective marketing emails.

Why email metrics are vital for your success?

With more significant insights into your email campaigns, you can better understand how your subscribers interact with your material. Without measuring your stats, you won’t understand how your content resonates with your audience.

Future email marketing initiatives you run will also benefit from tracking your analytics, and you’ll know what changes to make once you can tell what works and what doesn’t.

For instance, your subject lines might get your readers’ attention, but when they open the email, they will find that the content isn’t very interesting. 

Another example is that your emails can constantly be marked as spam, which might cost you many subscribers. You may solve the issue and expand your audience by realizing the root of all these problems.

Pro Tip: Having one of the best email marketing software can help you make this challenging task easier with a dedicated dashboard with analytics and other tools to improve your email marketing efforts all in one place.

Which email metric to track?

You might experiment with various email marketing software with dedicated analytics tools to determine how well your emails are doing in the long run. But first, you need to understand which email metrics you should be paying attention to.

Metric: Open Rate

This is a measurement of how many recipients are opening your email messages. Several tactics can raise your open rate if it is lower than you might want. 

A crucial factor for this scenario is your subject lines. For example, adding a sense of urgency to your subject line can help you get more opens. A pro tip would be to leverage Moosend‘s free subject line tester which refines your subject lines to increase open rates.

An alternative solution to increase open rates might be changing the hours and days you send your emails. B2B emails might receive more responses in the morning, but you may find that B2C communications have better results over the weekends.

It’s crucial to note that tracking this metric is a little challenging due to Apple’s new Mail Privacy Protection feature. Since recipients can restrict access to senders’ information, including email openings, this indicator might not be reliable, especially if many of your subscribers utilize Apple Mail.

Metric: Click-Through Rate (CTR)

Your CTR measures the percentage of subscribers who opened your email and clicked on the links inside it. When a single individual repeatedly clicks on your emails, it’s reasonable to assume they’re a well-qualified lead. A high click-through rate (CTR) indicates a lot of interest in your product or service, which is ideal for converting your leads into buyers.

Your success with this metric may depend on several factors:

• Do your customers click through and make purchases more frequently when highlighting a product? 
• Does having responsive emails for mobile devices help? 
• Do you have better results when you include a price in the email or when it appears on the page after they click through?
• Which are the colors that help your email convert best?

Your success in this area can be significantly increased by experimenting with these variables to determine which tactic produces the best results. Try A/B testing to understand what works best for your audience. Alternate wording, colors, or fonts for one of the links in your email if it isn’t getting a lot of clicks.

Pro Tip: Create special tracking codes in each email to discover more about who is visiting. These codes might help you identify the potential customers exploring your website. 

Metric: Conversion Rate

When a recipient takes the desired action that you want them to take, this is referred to as a conversion. This indicator shows the quality of your subscriber engagement overall and the strength of your contact list. 

A high conversion rate indicates that your message piqued your audience’s attention. With conversion rate, there isn’t a magic formula that can skyrocket this metric. You need to have a solid understanding of your separate metrics and improve your campaigns to better appeal to your specific audience.

Metric: Unsubscribe Rate

For a variety of reasons, not every subscriber will remain loyal. However, if you observe a pattern of unsubscribes, it’s a warning that you should examine your emails to identify any potential issues.

You might want to think about sending fewer emails each week or each month to avoid unsubscribes from recipients on your email marketing list. 

Even while it may seem to go against your sales objectives, if you don’t often bombard subscribers with emails, they’re more likely to stay engaged with your brand. 

Send emails to your consumer base only when you have important announcements or special offers to discuss. Pay attention to your email design to craft a simple, high-converting message.

Metric: Bounce Rate

The percentage of emails that couldn’t arrive at your email list is measured by the bounce rate and has two types, soft and hard bounces.

A soft bounce is typically a problem with the recipient. These could be issues like a full inbox or a server problem from the receiver. A hard bounce is a sign that something is not right on your end. Perhaps the email address you’re sending to is wrong, or the recipient’s mail server has blocked your email, which often means you’ve been flagged as spam.

To overcome these issues, leverage a double opt-in feature when subscribers sign up for emails to reduce bounce rates. One approach to accomplish this is by asking them to confirm their email address and their desire to be added to your email subscriber list by an automated email.

Pro tip: A great way to reduce bounce rates is surveys, which can help you segment your audience and send more personalized campaigns that appeal to the right people.

Metric: Deliverability Rate

The percentage ?f emails that reach your subscribers’ inboxes is known as the email delivery percentage. A delivery rate of 95% or greater is regarded as a good number by the majority of marketers.

High bounce rates, limited subscriber engagement, and recipients reporting emails as spam are all variables that might impact email deliverability. 

If you want to improve email deliverability, it may be time to start reviewing your email lists and eliminating email contacts that don’t engage with your campaigns.

The Takeaway

Email metrics are vital for accomplishing your business goals. A solid email marketing software can help you with a dedicated tool to monitor your campaigns and gain real-time data about your campaigns.

Bad data can often lead to major marketing budget losses so having a professional tool in your arsenal and the knowledge to understand the different metrics is essential. In this article, we analyzed several metrics that can make or break your campaigns. Back to you now, with a new mindset on how to leverage this information.

Until the next one, keep using your data to make stronger email campaigns.

The post Email analytics: What should you be tracking? appeared first on noupe.

The photography industry is extremely competitive, and coming up with new ways to make your photos stand out is becoming increasingly difficult. Using suncatchers to transform ordinary images into extraordinary works of art with magical, ethereal rainbow effects is a fantastic way to breathe new life into your photos. 

In a world where cookie-cutter filters are the norm, creating organic visual effects by hand is a welcome change that allows photographers to express themselves and create distinctive photos. 

Of course, you don’t need to be a professional photographer to enjoy exploring the limitless potential of suncatcher photography. Maybe you just want to add some flair to your profile picture. Maybe you want to take a family portrait that’s a little more exciting than usual. There are endless reasons to incorporate rainbow suncatchers into your approach, and it’s super easy! 

Whether you’re using your smartphone, a DSLR, or even a disposable, suncatchers can add a subtle or bold look that’s much more natural (and beautiful) than any filter can touch. Read on for tips on how to use suncatchers in your photography!

1. Experimentation Is Key

Suncatcher photography looks stunning on genuine film, but it’s best to start by using a digital camera or phone to experiment. That way you can get a feel for how even slight variations in your suncatchers can change how the rainbows respond without wasting precious film. 

For example, holding the suncatcher far away from the lens is going to create a much blurrier and abstract photo than if you held it directly against the lens. Incorporating a suncatcher in your sunlit photography is going to create much more vibrant, vivid rainbows than photos taken in a dimly lit room. Placing a suncatcher against the top, bottom, side, or middle of the lens will naturally affect where the rainbows land, their shape, their clarity, and so on. Spend some time getting a feel for how different suncatchers respond to different strategies.

2. Customize Your Suncatchers

The great thing about suncatchers is that they’re cheap and easy to modify. Try cutting them into different shapes. Use permanent markers to draw lines, shapes, and patterns on them. Apply stickers or tape to them. Dust them with glitter. Dip them in water. This is a great opportunity to have some fun getting crafty, and you can be sure that your suncatcher photos will be truly unique.

3. Set Up the Shot

In the world of photography, composition is everything! While there’s nothing wrong with holding your suncatcher up to your lens and hoping for the best, taking some time to really create something special is almost always going to yield better results. 

For example, you could take a portrait of someone wearing a costume or distinctive makeup in a well-lit forest. Or, find a natural body of water and take photos of the sun reflecting on its surface. If the weather conditions are right, you could even go rainbow hunting and incorporate your rainbows into the mix! You don’t need to shoot only in nature either. Paint a backdrop by hand, or go to a local fabric store and find the perfect background. This style of photography really pops when you pull out all the stops.

Remember: Light is your best friend when doing rainbow photography! Brighter light means more vibrant colors. While natural sunlight is usually the best choice, there’s absolutely nothing wrong with bringing a ring light along for the session. Having your own photography lights on hand really empowers you to take control of your setting and bring your vision to life.

4. Bring a Friend

Having a second set of hands is so, well, handy! You can have your partner hold and manipulate the suncatcher while you focus on taking the shots. This simple yet effective method can lead to some gorgeous kaleidoscope and refraction effects. Additionally, you can use your partner as a subject for your portraits. 

Instead of just holding up your suncatcher to the lens, try holding it near their face and catching their reflection. Or use multiple suncatchers to create reflections of your subject and/or your surroundings. You can really make some dreamy, hazy, and downright psychedelic effects with this method. Experiment with longer exposure times and aperture settings to really nail those trippy vibes!

5. Collaborate With Other Photographers

Like any other form of art, every photographer has their own unique approach. Having a second photographer around for bouncing ideas and brainstorming can really help both of you take your shots to the next level. You’ll have fun learning from each other, sharing tips, and teaching tips and techniques. 

If you decide to do post-production on your photos (which isn’t always necessary with suncatcher photography), you could both play with Photoshop to really bring the images to life. You could even layer images to create breathtaking pieces of surreal art. The possibilities are truly endless when artists work together to create something special.

6. Share the Love

Many of the most successful photographers got to where they are by being different and creating their own distinctive style. Once you’re confident in your ability to create beautiful rainbow photos, offer to snap some shots of friends, family members, and even strangers for free, with the caveat being that they share it on social media and tag you as the photographer. Each and every shot is potential exposure—in more ways than one! Over time, people may start to recognize your work, and then you could host your own shows at galleries, build a social media following, and monetize your skills in a number of ways.

7. Take the Show on the Road

After perfecting your skills with friends and family, why not generate some income by creating unique product photos or stock images for businesses? Or, you could reach out to social media influencers who may want something more exciting than the usual Instagram filters. Because this is such a niche style of photography, you can really capture the local market. Even if suncatcher photography isn’t your main offering, just having it on the menu gives potential clients more options.

Have Fun With It

Rainbows are whimsical, magical, and playful. As you experiment with suncatcher photos, enjoy yourself! Even if you’re creating moody, distorted images, letting your creativity and personality shine will lead to better photos almost every time. After all, photography is an art, and art is all about self-expression. Finally, remember that beauty is in the eye of the beholder. Your first goal should be to create images that you genuinely love. Everything after that is just a bonus.

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Remote staffing is a type of working arrangement in which employees are located away from their usual workplace. This can be done via the use of technology, such as telecommuting or working from home, or through the use of workers who visit the office periodically. There are many benefits to remote staffing, including increased work flexibility, decreased absenteeism, and time and cost savings.

With the rise of technology and the ever-growing trend of working remotely, it’s no wonder so many businesses are considering using remote staffing as a way to save money and boost efficiency.

Remote staffing is here to stay. Even Meta CEO Mark Zuckerberg believes so.

“The thing that’s been positively surprising to people is that people are more productive working at home than people would have expected. Some people thought that everything was just going to fall apart, and it hasn’t. And a lot of people are actually saying that they’re more productive now,”

Meta CEO Mark Zuckerberg.

Here are some of the benefits that can be enjoyed by businesses who choose to use remote staffing: 

1. Increased flexibility: With employees working from anywhere in the world, businesses can set their work hours as they see appropriate without having to worry about accommodating other members of their team. This freedom allows companies to operate at a more fluid pace, which can lead to improved productivity. This will enable them to take care of business wherever they are, whether that’s at home during the day or in a coffee shop in the evening. With remote staffing, businesses can hire workers who are available at any time, which gives them greater flexibility when needed.

2. Reduced travel costs: Instead of hiring extra staff to cover for absences during travel, remote staffers can be used instead. This means that not only does traveling with your team save money on accommodation but also on airfare and other related expenses. 

3. Increased employee morale: When employees feel like they have control over their work environment and can work from where they feel most comfortable, they are likely to be more productive and engaged in their tasks. This boosts morale throughout the company, leading to increased productivity and overall efficiency. In return, it’s easy to build strong relationships with your colleagues – even if they’re located across the globe.

4. Decreased Absenteeism: When employees are located away from their typical workplace, they’re less likely to be absent due to work-related issues. This can lead to considerable savings for corporations on employee compensation costs and lost productivity.

5. Increased Productivity: Employees who are able to work from anywhere in the world tend to be more productive than those who are restricted to working within a specific geographic area. This is because they’re not bogged down by bureaucracy and restrictions. Employees also save themselves from distractions from co-workers and other activities in the office.

6. Better communication: With remote staffing, employees can easily communicate with their colleagues across the globe. This allows businesses to maintain better communication and collaboration between departments.

7. More time for yourself: When you’re able to work from home full-time, you’ll have plenty of time to focus on your personal life and hobbies. This is an excellent news if you value your free time – or if you simply don’t enjoy working in an office setting. 

How does remote staffing work?

It is now clear that the remote staffing process allows employees the freedom to work from home or anywhere in the world. Studies indicate that staffers who work from home are typically more satisfied with their job than those who commute to the office.

In this method, remote workers can easily communicate with their co-workers without having to go through the hassle of meeting in person.

Types of Remote Staffing

Remote staffing is a growing trend in the workforce as companies look for ways to reduce costs and increase efficiency. Here are four types of remote staffing:

1. Virtual Staffing: Virtual staffing involves using technology to connect workers with companies over the internet. This type of staffing is excellent for businesses that need employees but don’t have enough resources to hire onsite. Virtual staffers can work from anywhere in the world and are usually hired on a temporary or contract basis.

2. Telecommuting: Telecommuting is common among digital professionals who often work from home. This type of staffing allows companies to hire talented workers without having to spend money on office space or equipment. Companies can also save on transportation and other expenses associated with having employees live in one location.

3. Part-Time Remote Staffing: When companies need extra help but don’t have enough employees to cover all hours, they turn to part-time remote staffing. This type of staffing allows companies to hire workers for short periods of time who are then removed from the workforce at the end of their assignment. This eliminates the need for expensive full-time staff and gives businesses more flexibility when it comes to scheduling.

The Disadvantages of Remote Staffing

When it comes to staffing, many companies turn to remote workers as an alternative to onsite employees. However, there are a few possible setbacks to this approach.

First, remote workers may not have the same level of interaction with co-workers that they would if they were on site.

Second, if a remote worker needs to be contacted for work, it can be challenging to do so.

Finally, as remote work becomes more popular, unscrupulous employers may use this flexibility to exploit workers by requiring them to work from home without adequate compensation or benefits.

Conclusion

One of the benefits of remote staffing is that it can help you to staff your organization in a way that best suits your needs. You can reduce distractions and increase productivity with employees who are located away from the office. Plus, as technology continues to evolve, it’s becoming easier and more cost-effective to have employees work from anywhere in the world. So, if you’re finding ways to improve efficiency and flexibility at your business, consider investing in remote staffing services.

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Scaling, optimization of workflows, and automation are all issues businesses face as they grow. As a business grows, managing its human resources becomes more difficult.

A Human Resource Management System (HRMS), a specialized software designed to assist with HR activities, can be used to manage all your HR tasks.

Let’s now look at common HR problems and how HRMS software can solve them.

1. Routine HR tasks

The HR department in many companies is faced with a problem. 

Although HR managers want to create a better work environment for employees and improve their overall performance, they often face mundane administrative tasks such as answering questions and processing employee information.

Companies can use a Human Resource Management System to address these everyday tasks. Let’s take a look at how an HRMS can improve productivity.

• Reduces paperwork. An HRMS reduces paperwork. It standardizes processes for employee information, including employment history, licenses and certifications, education, skill, performance, compensation information, etc. It also allows for hiring, salary changes, and other functions.
• It speeds up the creation of documents. An HRMS enables HR managers to keep all employee data in one location and quickly create any document based on that information. An HRMS eliminates the need for HR managers to go through piles of paperwork to generate employee ratings, stock plans, and other documents.
• It saves time. An HRMS can help you save time by storing all your information in one place and by organizing all administrative tasks.

2. Monitors KPIs

Key Performance Indicator (KPI) measures how well employees or the company achieves its business goals. An HRMS can automate the process of measuring what matters. 

An HRMS can monitor the following KPIs:

• The duration of the position

Employee productivity drops if they stay in the same job for too long. An HRMS’s task is to track how long employees visit in the same position and remind managers when it’s time for promotion.

• Retention of employees

The retention rate measures employee retention and indicates job stability within a company. A company can lose much money if an employee leaves and has to find a replacement. An HRMS monitors talent retention and can monitor formal retention strategies that improve overall productivity.

• Absenteeism

The time an employee is absent for sickness, delays or other reasons. An HRMS keeps track of time and attendance quickly and accurately without making any errors.

• Time is key to achieving your goals.

This KPI measures efficiency and time taken by employees to achieve specific goals.

Bamboo is an excellent example of a highly efficient HRMS software, which allows employees and companies to monitor critical KPIs easily.

Bamboo HRMS provides convenient KPI monitoring.

3. Manage employees efficiently

Automating specific processes and reducing repetitive administrative tasks within a company can improve overall efficiency. Many HRMS allow you to easily collect and automate data and increase visibility through charts and graphs. 

These are the main features an HR management system can provide to improve employee management.

• Time & attendance management

This feature records employees’ hours worked and ensure employees receive overtime compensation. This information can’t be monitored without an HRMS and is therefore difficult to track without losing details.

• Management of training

This feature tracks and reports on instructor-led training programs and courses for employees. It manages training curriculums, records, history, schedules, and grading.

• Payroll

An HRMS can help you manage your payroll effectively. Payroll mistakes can lead to financial ruin. An HRMS allows you to calculate your pay checks, manage the pay schedule and guarantee accuracy.

• Performance Management

Employee performance is usually monitored over time, and feedback is typically given once a year. 

It takes time and effort to store all of this information. Companies can receive 360-degree feedback with an HRMS. Employee performance will be positively affected if performance data is constantly recorded. 

Performance management data can also provide deeper insight into compensation, rewards, planning professional objectives, and so forth.

Bamboo HRMS provides immediate feedback and monitors employee performance.

• Onboarding and hiring

Are you able to onboard your employees quickly, efficiently, and easily? An HRMS could be the right tool for you. An HRMS can improve the efficiency of onboarding.

• Controlling the onboarding process
• Clarify the roles of each employee
• Companies can monitor their progress
• Newcomers should feel connected

4. Improves employee self-service

Modern HRMS software has a lot of demand for employee self-service. Employees frequently have questions about terms, conditions and salaries. It’s difficult for HR to answer every question individually for hundreds of workers.

A computerized HR employee mobile app software allows employees to be more self-service and is more satisfying. An HRMS will enable employees to manage their paid time off, sick leave, and ability to work remotely. HRMS software often gives employees accounts they can access to find the necessary information.

Employees have access to all HR-related information through Beehive HRMS. It makes it easy to get answers to questions regarding attendance, policies, and salary slips.

5. Cost-effective

Automating tedious data entry tasks can save your company time and money. Automation eliminates the need for paper in a company’s daily operations and allows them to use digital technology.

Let’s suppose we have a small business with 100-300 employees. Our company will require at least one employee to handle the monthly payroll. 

Sage’s study shows that management systems can cost between $1 and $3 per employee per calendar month. It is much lower than the salary of an HR manager.

Companies also require employees to manage and track leave and attendance. Instead of hiring employees to manage these processes, companies can use an HRMS to automate mundane managerial tasks.

6. Eliminates human error

Human error is another primary source of unneeded business cost. Human error is another primary source of unnecessary business cost. HR tasks can automate to reduce the chance of common errors like double entries. 

Employees also have the option to double-check their work in case there are typos.

7. Privacy and data security

An essential step towards protecting employee data is investing in an HRMS. Employers are responsible for protecting employee data and preventing misuse. Encrypting personal data helps protect it from hackers and unauthorized users.

An HRMS also has payroll functionality. It makes it easier to process payroll.

Bamboo HRMS software, for example, uses the defence-in-depth security principle to protect employee data at all levels. It offers weekly vulnerability scans and an annual penetration test with security metrics. It prevents data breaches in businesses.

Your HR department shouldn’t be wasting their time. Instead, choose a modern solution to all your HR-related tasks.

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