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In an era defined by technology and connectivity, event apps have emerged as indispensable tools for enhancing the attendee experience. These versatile digital companions have revolutionized the way individuals engage with events, providing a seamless transition through various stages of the event journey. In this article, we will delve deeper into the ways event apps are transforming the attendee experience and explore their impact on the events landscape.

Also, see a list of the top 25 event apps in 2023.

Pre-Event Excitement

Before attendees even set foot in the event venue, they embark on their journey of anticipation and preparation through event apps. These apps act as digital brochures, offering a tantalizing preview of what awaits them. The agenda section provides a comprehensive overview of sessions, workshops, and keynotes, allowing attendees to curate a personalized schedule that aligns with their interests. Gone are the days of fumbling with physical pamphlets and schedules; the app centralizes all essential information in the palm of attendees’ hands.

But the excitement doesn’t stop there. Event apps often include features such as countdown timers, teaser videos, and social media integration, creating a buzz that resonates with attendees long before the event begins. These elements contribute to building excitement and fostering a sense of community among participants.

Seamless Registration and Networking

Event apps simplify the often cumbersome registration process, eliminating the need for long queues and paperwork. Attendees can seamlessly register and check-in electronically, receiving digital badges that streamline entry into the event. Moreover, these apps promote networking by allowing attendees to create profiles, connect with fellow participants, and even arrange meetings in advance. The integrated chat feature encourages conversations and collaboration, breaking down barriers and enabling meaningful interactions. Attendees arrive at the event already feeling connected and engaged, thanks to the app’s networking capabilities.

Navigating the Event

Once the event is in full swing, the event app seamlessly transforms into a reliable navigation tool. Interactive maps guide attendees through the sprawling venue, ensuring they never miss a session due to confusion. Push notifications offer real-time updates about changes in the schedule or room assignments, ensuring attendees are always informed and on track. Are you feeling a bit lost in the crowd? No problem – the app’s “Find My Friends” feature allows attendees to easily locate their connections, further enhancing the sense of community and camaraderie.

Enhanced Learning Experience

With event apps, attendees bid farewell to the era of scribbling notes on paper. These apps offer comprehensive note-taking features, allowing attendees to capture key insights directly on their devices. Some apps even sync these notes with cloud services, ensuring they are never lost and can be accessed from anywhere. Additionally, interactive polls and surveys embedded within the app encourage audience participation, transforming sessions into dynamic two-way dialogues rather than one-sided presentations. Attendees become active contributors to the event’s content, enhancing their overall learning experience.

Engaging with Exhibitors

Event apps extend their utility beyond sessions and workshops by providing an avenue for attendees to engage with exhibitors and sponsors. Virtual booths within the app showcase products and services, allowing attendees to gather information, brochures, and videos without the need for physical handouts. What’s more, the app facilitates direct communication with exhibitors, enabling attendees to inquire, discuss, and even set up appointments for further discussions. This seamless interaction between attendees and exhibitors fosters meaningful connections and adds depth to the event experience.

Post-Event Reflections

The event doesn’t conclude when attendees leave the venue. Thanks to event apps, the experience continues as participants reflect on what they’ve learned and the connections they’ve made. The app’s content repository stores session recordings, presentation materials, and other valuable resources, allowing attendees to revisit and reinforce their knowledge at their convenience. Moreover, participants can stay connected with newfound contacts and continue discussions through the app’s networking features, ensuring that the connections forged during the event endure beyond its duration.

Providing Valuable Insights

Event organizers stand to benefit significantly from these apps as well. The data collected from user interactions can provide valuable insights into attendee preferences, engagement levels, and the popularity of specific sessions or features. This wealth of information helps organizers tailor future events to better meet attendee needs, ensuring that each successive event surpasses the last in terms of attendee satisfaction and engagement. The data-driven approach to event planning enhances the overall quality of events and ensures that they remain relevant and engaging.

In conclusion, event apps have fundamentally transformed the traditional attendee journey, evolving it from a linear experience into an interconnected and holistic process. From the earliest stages of planning and registration to the immersive event experience and post-event phases of reflection and connection, event apps are integral tools that not only enhance attendee experiences but also provide valuable data for event organizers. As technology continues to evolve, the attendee journey is poised to become even more seamless and enriching, further enhancing the overall events landscape. The impact of event apps on the modern attendee experience is undeniable, and their potential for innovation and improvement is boundless.

In 2023, event organizers and attendees have access to a plethora of event apps, each offering unique features and capabilities to enhance the event experience.

Below is a list of the top 25 event apps in 2023:

EventMaster: A comprehensive event management app that covers everything from registration to networking and post-event analytics.

EventHub: Known for its intuitive interface and powerful networking tools, EventHub makes connecting with fellow attendees a breeze.

EventPlanner Pro: A robust planning and scheduling app that helps attendees create personalized agendas and navigate events seamlessly.

ConnectX: Focused on enhancing networking, ConnectX offers advanced matchmaking algorithms and AI-driven recommendations for connecting with like-minded participants.

ExpoExplore: Specializing in exhibitor engagement, ExpoExplore facilitates in-depth interactions with sponsors and exhibitors through virtual booths and chat functionalities.

EventConnect: An all-in-one app that simplifies event registration, networking, and post-event content access.

MeetingPoint: Designed for business events, MeetingPoint offers advanced appointment scheduling and B2B networking capabilities.

EventGuru: Known for its gamification features, EventGuru adds an element of fun and engagement to events through interactive challenges and rewards.

NetworkNow: A dedicated networking app that uses location-based services to help attendees discover and connect with others nearby.

Schedulix: A scheduling powerhouse that optimizes attendees’ event experiences by eliminating conflicts and ensuring they never miss a session.

ExhibitPro: Focusing on exhibitor interactions, ExhibitPro offers a seamless platform for exploring products and services and connecting with vendors.

EventIQ: This app combines AI-driven recommendations with attendee feedback to help users discover relevant sessions and network effectively.

EventMingle: Known for its user-friendly interface and chatbot assistance, EventMingle makes navigating events effortless.

ConnectPro: A professional networking app that fosters connections among attendees, speakers, and exhibitors through its powerful algorithms.

EventNotes: Ideal for note-taking enthusiasts, EventNotes offers advanced features for organizing and sharing session notes.

EventPlus: A versatile event app that covers all aspects, from registration and networking to personalized schedules and exhibitor interactions.

ExpoSync: Specializing in exhibitor engagement, ExpoSync offers an immersive virtual booth experience and facilitates direct communication with sponsors.

EventCircle: Focused on enhancing the sense of community, EventCircle offers features for creating and joining event-related discussion groups.

InteractHub: A feature-rich app that encourages interaction through live polls, Q&A sessions, and audience engagement activities.

MeetMeIn: A location-based networking app that helps attendees discover and connect with others based on their physical proximity.

EventFocus: A user-centric app that tailors event recommendations based on attendee preferences and past interactions.

EventNavigator: Known for its intuitive maps and navigation features, EventNavigator ensures attendees can easily find their way around event venues.

EventEcho: A content-centric app that stores and organizes session recordings, presentation materials, and other valuable event resources.

EngageRight: Focusing on exhibitor interactions, EngageRight offers advanced lead generation tools and real-time chat with sponsors.

EventDataPro: A data-driven app that provides event organizers with in-depth analytics and insights into attendee behavior and preferences, enabling data-informed decision-making.

These event apps represent the cutting edge of technology and are continuously evolving to meet the changing needs and expectations of event attendees and organizers. Whether you’re an event participant looking to enhance your experience or an event planner seeking to optimize engagement and satisfaction, these apps offer a wide array of features and capabilities to make your event journey seamless and enriching. As the events landscape continues to evolve, these apps will remain at the forefront of innovation, shaping the future of event experiences.

Featured image by Fliplet

The post From Planning to Post-Event: The Attendee Journey with an Event App appeared first on noupe.

These days, Reels is very popular among Instagram users because it’s short, fun, and engaging.

Are you a fan of Instagram Reels? Do you want to know how it can help you as an influencer? Ready to learn about how to use Reels for your brand?

Today, we’re going to cover all about Instagram reels for influencers and brands. We’ll show you how you can get creative with this feature and let your marketing improve overnight!

Want a spoiler? This thing is a game-changer! You don’t even have to be a pro! Just a bit of taste will do. We’re sure you want to know it all now.

So, let’s get on it!

Understanding Instagram Reels

Reels are used as the newest Instagram-based marketing tool. These short videos let you attract attention while promoting your services, products, and content easily.

With Instagram Reels, you can easily record a series of clips and add your original audio or voiceover to it. You can also choose something from hundreds of tracks from the Instagram music library.

This way, you’ll shine in the Explore feed!

The Basics of Instagram Reels

The first thing is to understand the Reels tab. You should know how every option on it works.

The Reels camera is useful for recording and editing short video clips. There are also options like adding captions, audio, and stickers to your video.

There, you can see another feature named the countdown timer. It allows transitions between clips and layouts. Its job is to add variety to your content.

Reels are a great way to engage with your audience. It’s the ultimate captivative content you’ve been looking for!

How to use Instagram Reels for Business

Many brands have promoted themselves by using Reels as an Instagram marketing strategy. But how to make everyone pay attention to your brands and reels?

One effective tactic is to use trending hashtags and increase visibility on the Explore page.

Another way is creating a sense of royalty by engaging with your followers. You can ask their comments in the reels, or encourage them to make you some Reels! You can turn it into a challenge that comes with rewards!

Collaborating with other influencers or brands is another smart move. This one can attract new audiences in no time.

The Ultimate Cheat Sheet for Instagram Reels

One way to maximize engagement is to schedule your Reel posts strategically. 

First, check your target audience’s activity patterns. You must see an algorithm that shows an optimal time. At this time, your users are mostly online and engaging with Instagram.

This is the golden hour! You should seize the opportunity and post your reels right at this time of the day.

You can also automate your Reels, so they get uploaded when you schedule them. 

Scheduling Your Reels for Maximum Engagement

You can use some scheduling tools to plan and organize your Reels content in advance. 

Try to post 2-3 times a day.  Don’t forget the global time zones so you can reach more audiences.

Use relevant hashtags and try collaborating with other influencers and brands. You can gain a lot of audience by co-promoting your content. 

Choose the right brands and influencers to collaborate with, since you need to attract an audience who likes what you offer.

What’s the Ideal Dimensions for Instagram Reels?

You can create the perfect Reel if you don’t know about the ideal dimensions.

The best aspect ratio for Reels is 9:16. It ensures that the content fills the screen and maximizes visual impact.

Be brave and experiment with different dimensions! This way you can create unique and engaging Reels.

Understanding the Length of Instagram Reels

How long should my Reel be?

Many people ask us this!

The maximum duration of a Reel is 30 seconds, and you must do something that leaves its effect in this short time! Something that engages the users from the beginning to the end!

We usually advise people to use cutting so they can make the most of the limited time. If you need more time to cover all you want to say, you can always make a series of clips!

Also, don’t forget about storytelling techniques. The best ones are the shortest, yet the most creative!

How are Brands and Influencers Leveraging Instagram Reels?

So, how do exactly influencers do the magic? Why do they get so many views on their Reels?

Well, you can get those views if you try one of these content techniques that the most successful brands and Instagram figures do!

Creating educational content

Everyone loves short educational content nowadays. What’s better than learning something in 30 seconds while getting entertained? Perfect for the modern human, isn’t it?

So, for the first strategy, try teaching something on your Reels! You can share tips, industry knowledge, and informative content. You can teach them how to use your product to solve a problem, or you can just teach them something historical about your product!

You can also be an influencer, on how to wear college makeup or how to choose clothes for a hiking day with friends!

For creating an educational Reel, you could use voiceovers and captions. These tools help your audience understand what you are talking about better. If you need more time, simply create a set of 30-second reels and you’re good to go!

Showcasing products and services

Instagram Reels is one of the best platforms for showcasing your products. You can’t find a successful business or brand that’s not making Reels!

Reaching a wider audience, increasing brand awareness, and driving sales are only a part of how Reels can help you!

It also gives you the opportunity to collaborate with other brands and influencers. Their followers and users see you this way, and you can also collaborate on a new product together!

With features like tagging people, using original audio, and talking about popular trends, you can increase your chance of going viral. 

So, if you’re after brand awareness from Reels, you got it!

Engaging with audiences through challenges and contests

One of the best ways to market your brand with Reels is through challenges and contests! It’s a classic, but it’s easier now and the Instagram algorithm pushes it through everyone’s Explore page!

You can sponsor the awards yourself, or find a sponsor for your challenge. This is the first step!

Then, go on and create a fun and interactive challenge. Encourage your audience to participate and let them show you what they got!

These contests allow you to reward fans for their loyalty, strengthening the bond between you.

Producing interesting things like comic strips, music videos, and more

You can even do other creative things! Are you into comics? Have you ever dreamed about creating a cool music video for your favorite rap song?

From hilarious jokes to music videos and fish cutouts, you can go all creative!

Using the record button at the bottom of the screen, you can easily select a series of clips and switch between them.

The Instagram algorithm helps your content reach a wider audience.

The best part is that even if you’re new to Reels, the app provides templates and a 3-2-1 countdown to guide you! It’s amazing, isn’t it?

You don’t have to be a pro to create the best short video on Instagram! Just open it and try mixing a beautiful photo or video with good music, and see the magic happen!

Incorporating influencers into Reel campaigns

Incorporating influencers into Reel campaigns has become a popular strategy for brands and marketers! They say it does magic! 

By collaborating with influencers, their followers and fame help you to promote your products or services.

This helps is the most visible you can get on Instagram!

Is Instagram Reels a Game-changer for Brands and Influencers?

Yes! Instagram Reels has become an important marketing tool for both brands and influencers!

It has changed the way you used to communicate with your followers, and has even made holding challenges and contests easier!

Potential monetization opportunities for creators

Did you know you have many opportunities for making money at your fingertips?

One way to monetize your content on Instagram is to collaborate with other brands. It can even be a side boost! Influencers could cooperate with you on this!

You can import sponsored content into your Reels. That’s a gold mine for influencers!

You can earn money through affiliate marketing, promoting products, and earning a commission for every sale made by your audiences! 

The impact of Instagram Reels on user engagement and content consumption patterns

Instagram Reels has greatly impacted user engagement. It has changed the interaction patterns and how users interact with content. 

You can’t be a successful marketer without knowing all about this feature!

The possibilities are endless with Reels!

The potential future of Instagram Reels and its implications for marketers

Well, Instagram Reels continue to be popular!

You should know that this could hold exciting possibilities for your brand and marketing future!

The Reels feature means going somewhere else to showcase products, raise brand awareness, and do more exciting things in the future! 

Conclusion

Instagram Reels is the ultimate marketing tool for your brand, whether you’re a business owner or an influencer!

It’s more than a funny tool to show your creativity! You can use it to make interactions easier with your audience!

You can do affiliate marketing or bundles with other brands and influencers on your Reels to get more viewers. You can also easily manage your contests and challenges with this feature!

Also, don’t forget that you can make money with Reels! By getting sponsored content in them and working with other brands, you have a good chance of monetization!

So, if you’re looking for a great way to get an audience in no time, you should try Instagram Reels today. You don’t need to be a professional video creator. There are many tools for you so you can easily create the 30-second video clip you like, with the music and colors you want!

Why are you still here then? Go on and create your very first reel and make your brand big!

Featured image by freepik

The post Instagram Reels: How the Short-Form Video Feature is Changing the Game For Influencers and Brands appeared first on noupe.

In an increasingly digital world, businesses are burdened with overwhelming documentation such as contracts, financial statements, medical records, emails, and even social media posts. Document Understanding Solution — a game-changing concept — comes to our rescue. This concept empowers businesses to extract insights without leaving valuable data untouched.

What is a Document Understanding Solution?

A Document Understanding Solution (DUS) is an AI-powered tool that interprets and comprehends unstructured data, converting it into structured information that can be more efficiently used and applied. It removes the traditional barriers to understanding complex, dense, and variant document formats, thereby improving productivity, reducing manual tasks, and enabling better decision-making.

Why Do We Need Document Understanding Solutions?

It is predicted that an estimated 80% of the world’s data will be unstructured by 2025. If harnessed correctly, this vast ocean of data holds unprecedented business opportunities. DUS comes into play here, transforming unreadable data to readable, unstructured data to structured, and unrecognized value into recognized.

Efficient data processing can bolster strategic decision-making risk management and even differentiate a forward-thinking business from a stagnant one. However, manual data processing is time-consuming, repetitive, prone to human error, and, quite frankly, dull. With Intelligent Document Processing, we can bid adieu to these limitations.

How Does Document Understanding Solutions Work?

A DUS typically works on machine learning principles, natural language processing, and optical character recognition.

• Machine Learning (ML): ML algorithms enable the DUS to continuously learn from its interactions with data, thereby improving its understanding and processing efficiency over time.
• Natural Language Processing (NLP): NLP aids the DUS in understanding and interpreting human language as it’s found inside the documents. This includes parsing written language, context, and sentiment, enabling more nuanced information extraction.
• Optical Character Recognition (OCR): OCR provides the initial stepping stone in processing by converting different types of documents (scanned, images, PDFs) into machine-readable text.

Once the document is machine-readable, the NLP and ML components collaborate to identify and extract valuable information.

Real-World Applications of Document Understanding Solutions

The potential applications of DUS are vast and span across various industries:

• Healthcare: Medical records, prescriptions, and case notes can be digitized, understood, and structured for improved patient care and research.
• Legal: Contracts, case files, and legal documentation can be quickly reviewed and crucial points extracted, which saves time and improves case handling.
• Finance: Financial reports, invoices, and transaction documentation can be analyzed for fraud detection, financial planning, and risk assessments.

The Future of Document Understanding Solutions

As we continue to generate massive amounts of data every second, the role of DUS will only intensify in our efforts to comprehend this sea of information. Businesses that can keep pace with this data-driven trend will have a competitive advantage.

Sophisticated DUS tools are not the future — they are the present. As these solutions advance, they will integrate more seamlessly into our workflows and change how we interact with data.

Certainly, here are some additional points to consider about Document Understanding Solutions (DUS):

1. Customization and Flexibility: DUS can often be customized to meet specific business needs. This means that it can adapt to various document types, formats, and languages, making it suitable for a wide range of industries and use cases.
2. Data Security and Compliance: DUS solutions often prioritize data security and compliance with regulations such as GDPR in Europe or HIPAA in the healthcare sector. They ensure that sensitive information within documents is handled securely and in accordance with legal requirements.
3. Integration Capabilities: DUS can integrate with existing software and systems used by businesses. This integration can streamline document processing and data extraction, making it easier to incorporate DUS into existing workflows.
4. Scalability: DUS can scale to handle large volumes of documents. This is particularly important for businesses dealing with a high influx of documents on a daily basis, ensuring that efficiency is maintained as data grows.
5. Quality Control: Quality control mechanisms are often built into DUS to verify the accuracy of data extraction. This helps in reducing errors and ensuring the reliability of the structured data generated.
6. Training and Continuous Improvement: DUS systems require initial training and tuning to perform optimally. They also undergo continuous improvement through feedback loops and learning from user interactions, ultimately becoming more accurate and efficient over time.
7. Cost Savings: While there may be an initial investment in implementing a DUS, businesses can realize significant cost savings over time by reducing manual labor and the associated errors. DUS can contribute to cost efficiency in the long run.
8. Accessibility and Collaboration: DUS enables greater accessibility to information within documents. It also facilitates collaboration among teams, as structured data is easier to share, analyze, and collaborate on compared to unstructured data.
9. Real-time Data Processing: Some advanced DUS solutions offer real-time data processing, allowing businesses to make faster decisions based on the most up-to-date information available.
10. Customer Experience Improvement: DUS can enhance customer experiences by enabling faster response times and more personalized interactions. For example, in the customer service industry, it can help agents quickly access relevant customer data from various documents during interactions.
11. Competitive Advantage: As businesses increasingly adopt DUS, those who implement it effectively can gain a competitive advantage by harnessing the full potential of their data, making data-driven decisions faster, and staying ahead in their respective markets.
12. Global Reach: DUS can break language barriers by offering multilingual support, enabling businesses to process documents in different languages and expand their global reach without language-related constraints.

In summary, Document Understanding Solutions are versatile tools that bring structure and efficiency to the handling of unstructured data. Their applications extend across diverse industries, and as technology continues to advance, their role in data processing and decision-making will become increasingly pivotal for businesses striving to stay competitive in the digital age.

Conclusion

In conclusion, a Document Understanding Solution is like finding a hidden treasure map amongst a pile of paper. By converting unstructured data to structured, we can ensure the optimal use of resources and make more informed decisions, leading to business efficiency and productivity.

Featured image by 2H Media on Unsplash

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In the ever-evolving realm of e-commerce, a dynamic and innovative trend is sweeping the industry off its feet: video commerce. As we stand at the threshold of a new digital-engagement era, the fusion of technology and business has birthed a novel approach to revolutionizing the online shopping experience. From video commerce platforms to live interactions and the burgeoning growth of video commerce startups, a seismic shift is reshaping how businesses and consumers interact within the e-commerce ecosystem. This comprehensive exploration delves into the fascinating world of video commerce and its profound influence on the rapidly changing e-commerce landscape.

The Emergence of Video Commerce: A Paradigm Shift in E-Commerce Dynamics

E-Commerce Evolution: Then and Now

While the concept of e-commerce has been a driving force for retail evolution for years, the advent of video commerce catalyzes a significant transformation. Traditional e-commerce platforms have long relied on static images and textual descriptions to convey product attributes. However, video commerce is flipping the script by offering a dynamic, interactive, and immersive shopping experience that bridges the gap between virtual and in-store shopping.

Exploring Video Commerce Platforms

Elevating Engagement through Visual Storytelling

At the heart of the video commerce revolution lies the platforms powering this new wave of online shopping. These platforms empower businesses to weave compelling narratives around their products through videos. From vivid product demonstrations and step-by-step tutorials to captivating behind-the-scenes glimpses, brands can now engage customers on a deeper emotional level. This art of visual storytelling doesn’t merely enhance engagement; it nurtures a sense of brand loyalty that transcends transactional interactions.

Unveiling Live Commerce: The Real-Time Shopping Experience

One of the most captivating facets of video commerce is the rise of live interaction. By harnessing real-time video streaming, businesses can directly connect with their customers. They can address queries, showcase products in action, and even provide exclusive deals in a highly personalized manner. The result? A shopping experience that emulates the thrill of in-store visits, fostering genuine connections between brands and consumers.

Champions of Innovation: Video Commerce Startups

Empowering the Small and Mighty

Video commerce startups are pivotal in driving the e-commerce landscape toward a video-centric future. These startups are democratizing the online marketplace by enabling even small businesses to leverage the power of videos to showcase their products. This leveling of the playing field fosters a paradigm shift, where the impact of a company isn’t determined solely by its size but by its ability to tell compelling stories through video.

The Winds of Change: The Transformative Effects of Video Commerce on E-Commerce

Elevated Customer Engagement

Video commerce can transcend the limitations of static imagery and written text. It captures the true essence of a product by presenting it in motion, allowing customers to understand its features, benefits, and functionality more comprehensively. This heightened engagement leads to well-informed purchasing decisions, subsequently reducing post-purchase dissatisfaction.

Forging Authentic Connections

In a digital age where authenticity reigns supreme, video commerce empowers e-commerce brands to forge genuine connections with their audience: live interactions, unscripted moments, and direct communication foster trust and transparency, establishing enduring relationships. Customers cease to be mere transactional entities; they morph into valued members of a community that shares common interests, values, and experiences.

The Fusion of Entertainment and Shopping

Video commerce doesn’t just blur the lines between shopping and entertainment; it fuses them seamlessly. By blending the realms of enjoyment and retail, brands can captivate consumers’ attention, seeking more than just products. This innovative approach transforms online shopping from a mere task into an immersive journey, enhancing customer satisfaction and fostering lasting brand loyalty.

In Conclusion: Envisioning the Future of E-Commerce through the Lens of Video

As the e-commerce landscape evolves at an unprecedented pace, the growing influence of video commerce stands as a testament to its staying power. This isn’t merely a fleeting trend; it’s a paradigm shift redefining how we shop, connect, and experience brands in the digital realm. The convergence of technology, content, and commerce is ushering in a new era characterized by visual storytelling, live interactions, and immersive experiences. Embracing video commerce isn’t just about keeping up; it’s about propelling your brand into the future by resonating with the changing expectations of today’s consumers. Whether you’re a business striving to stand out or a consumer seeking a richer shopping experience, video commerce is the bridge between aspiration and fulfillment, setting the stage for the future of e-commerce.

Featured by Imansyah Muhamad Putera on Unsplash

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Social media isn’t a passing fad if its popularity is any indicator. Today, 61% of the world’s population uses social sites, and the average person bounces between seven platforms per month. 

This popularity presents plenty of opportunities for marketers. You can use platforms like Instagram and TikTok to connect with customers in creative and unique ways, too. 

You can also use your social presence to build a stronger brand and improve your customer experience. This is particularly important today, as businesses from all industries are scrapping to garner the attention of digital consumers. 

Data-Driven Marketing

Successful marketing strategies leverage a blend of data-driven analytics and creative thinking. As mentioned, you can boost the veracity of your data by gathering insights on social sites like Facebook, Instagram, TikTok, and Twitter. You can begin a data-driven social media marketing campaign by utilizing techniques like: 

• Social Listening: These programs are designed to highlight any mentions of your brand online. This can help with brand reputation management and give you a better idea of your business’s presence online. 
• Social Search: Keyword analysis and hashtag tracking are great ways to quantify the interest in your particular niche. Keep tabs on key metrics like search volume and try to rise through the ranks over time. 
• Real-Time Data: Social media is an ever-changing landscape for businesses. Leverage social data effectively by investing in a social media management tool like Hootsuite Analytics, Google Analytics, or Sprout Social. 

These approaches to social media data collection will give you a great overview of the industry and your business’s place within it. Even simple methods of data collection — like tracking clicks and impressions — can help you better understand the impact of your campaigns. 

However, quantitative data analysis is only a piece of the puzzle. If you want to optimize your social accounts, you’ll need to gather qualitative feedback on social media, too. 

Qualitative Feedback and the Customer Experience

Businesses spend thousands of dollars every year on focus groups and consumer surveys. That’s because qualitative marketing research is extremely valuable and can help firms better understand the needs of their consumers. 

Social media cannot replace interviews and focus groups, but it can give marketers a better understanding of consumer trends and the overall customer experience. Start gathering useful qualitative feedback on social media by publishing posts that drive higher rates of engagement, like: 

• Run surveys 
• Offer prizes to folks who offer feedback on certain posts
• Publish polls
• Host an “ask me anything” (AMA) on social sites like Reddit and Facebook

Capturing customer feedback is a vital step in improving the customer experience. Over time, this kind of qualitative research can help you build a more holistic consumer journey and help you connect with customers. It can also help you understand where customers are discovering your brand so you can refine certain marketing channels to better align with consumer behavior. 

Building a Persona Online

Social platforms operate a little differently from traditional marketing venues. Folks who follow you online won’t appreciate a “hard sell” and will likely hit the unfollow button if you publish a series of formal advertisements. 

Instead, try to build a social media persona when publishing posts to sites like TikTok and Twitter. This method will help build engagement on your page and reduce the risk of consumers hitting the “unfollow” button when you do announce a new product or service. 

Start your search for the perfect social persona by embracing creativity online. Followers don’t want to see mundane posts about the products you offer or the deals you’re running. Instead, connect with consumers by meeting the genre expectations of each platform. For example, if you’ve just started a TikTok page, head over to the Creative Center to discover today’s trending sounds and influencers. 

Meeting the genre expectations of the social platform you’re on will help direct your creative energy, too. This is particularly useful if you are new to social media and are trying to get up to speed. Start your journey towards building an online persona by becoming a user yourself. Conduct some preliminary research by noting down the posts that resonate with you, and try to replicate the tone and style that you find most appealing. 

Publishing High-Quality Content

Building a social persona is a great way to engage your followers and grow your digital presence. However, if you want folks to stick around, you need to start publishing high-quality content to your accounts. 

Start with simple video content that resonates with your customers. For example, if you run social media pages for a gym, consider posting a series of informative videos that show folks how to use the equipment in your space. These kinds of posts add meaningful value to the lives of your followers and are almost certain to build engagement with your posts. 

Stay relevant by keeping up to date with emerging social media trends. You can tap into this style of content by working with influencers who are sponsored by your business and foreground real-life stories from your customers. 

If you sell a product online, consider linking your social posts to a social shop. Instagram, Facebook, and TikTok all have digital shops built into their apps. Consider creating a few posts that highlight the products you sell on your shop, and try out a few live streams to build hype around an upcoming launch. 

If you’re struggling to invent new ideas for your social pages, consider a range of posts themed around topics like: 

• Behind-the-scenes videos that show how the product/service is made;
• Value-based short-form videos that carry an ethical message;
• Event-based posts that encourage folks to come to your point of sale;
• Prizes and giveaways that intentionally build engagement.

These types of posts can easily fill your social media calendar and help you build your presence online. Just remember to respond to comments, too, as folks want to know that they are being heard when they come to your site. 

Conclusion 

Social media can help you better understand your customers and provide a better consumer experience. However, if you’re new to social media, you may struggle to build engagement about your product or service. Make the process easier by gathering consumer data through your social site. This will guide your creative decision-making and help you better understand your consumers. 

Featured image by Hans Vivek on Unsplash

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