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Are you trying to find the best WooCommerce plugins to increase your sales?

WooCommerce is a popular platform for building small to large-scale online businesses with the aid of WordPress plugins. But you need to choose the right plugin to maximize your business potential. There are a lot of plugins available to offer the greatest customer experience and boost conversion in your store. 

We have shortlisted some of the top plugins to skyrocket sales in your WooCommerce store. 

Let’s get started. 

1. WooCommerce Product Recommendations

Product Recommendations for WooCommerce is a smart plugin to create multiple product recommendation campaigns on your website. You can generate up-sell, cross-sell, top-rated, frequently bought together, or create custom recommendations in your WooCommerce store. You can build these campaigns strategically and increase sales in your online store. 

This plugin comes with built-in recommendation templates that aid you in creating your campaign instantly. You can choose different conditions to display your products. Consider, for the out-of-stock product, you can showcase similar products that customers are interested in. This will increase the chances of purchase instead of leaving the cart empty. 

Highlights:

• Create custom product recommendations on your site. 
• Customize the slider that suits your store layout.
• Display product recommendations on different pages.
• Run multiple recommendation campaigns at a time.

Price:

The premium plugin price starts from $89/year. 

2. Live sales notification for WooCommerce

Live sales notification for WooCommerce lets you showcase the customer’s purchase notification to visitors. This will create fear of missing out among the visitors and encourage them to purchase more products from your online store. The visitor will gain confidence in buying products from your site. 

The plugin will let you display unlimited product purchase notifications in your store. If your store doesn’t have many products to feature, then you can go for virtual orders notification. This notification can be generated from visitors’ recently viewed products. You can also create custom messages for this notification. 

Highlights:

• Show original orders placed as live sales notifications. 
• Features unlimited product purchase notifications.
• Use shortcodes to customize the messages.
• Set the how much old order to extract for notifications.

Price: 

The premium plugin price starts from 

3. CartFlows

CartFlows plugin simplifies the checkout process in the WooCommerce store. This plugin helps customers to complete the purchase without any distractions. It allows you to build a modern checkout experience that outshines the default WooCommerce checkout. You can easily optimize the checkout funnel with this plugin. 

The plugin enables you to build a multi-step funnel with a single click or build a custom funnel based on your store requirements. You can use real-time data to manage the funnel and get insight to improve the funnel to grow your revenue. With this plugin, you can set a strategy to keep your customer engaged. 

Highlights:

• Edit, remove, or reorder fields on the checkout page.
• Ready-to-use checkout templates are available.
• Control the coupon box to display or not.
• Enable autocomplete Google address.

Price: 

The premium plugin price starts from $79/year

4. Smart Coupons for WooCommerce

WooCommerce Smart Coupons is an advanced coupon generator plugin that allows store owners to create numerous discounts, like BOGO, conditional-based coupons, store credit, free shipping, storewide discounts, bulk discounts, cart abandonment coupons, and more. You can configure the auto-apply option for those coupons. 

If your store has an abundance of coupons, there’s no need to worry. This plugin makes it easy to manage them all in one convenient location and sort them into different categories. You can easily manage your discount campaign in your WooCommerce store. You can also view the existing, used, or expired coupons on the “My Coupon” page under the My Account section in your store. 

Highlights:

• Email coupons based on different order statuses.
• Personalize the coupon layout that matches your site.
• Generate bulk coupons and export them as CSV with ease.
• Create a count-down coupon banner on your WooCommerce store.

Price: 

The premium plugin price starts from $69/year. 

5. TI WooCommerce Wishlist

TI WooCommerce Wishlist is the best plugin to create and manage the wishlist page on your website. This plugin allows customers to add their desired products to the wishlist with a click. When the customer revisits your online store, they can purchase the desired products directly from the wishlist in the WooCommerce store. 

This plugin lets you create a separate wishlist page on the website. You can view the bundle of wishful products in a place. You can select multiple products from the wishlist and add them to the cart right away. The plugin also enables customers to share their wishlists. This will attract more new customers & increase website visibility. 

Highlights:

• Determine the placement of add to wishlist button.
• Update the wishlist to edit the number of products.
• Purchase directly from the wishlist page to the cart. 
• Drag and drop to shift products on the wishlist page.

Price: 

The premium plugin price starts from $79/year.

6. Sumo

Sumo plugin enables you to create timely popups across your WooCommerce website. The plugin lets you build a beautiful popup for your visitors that convinces them to subscribe to your website. You can easily follow up with subscribers and convert them into potential customers. You can track the ROI and sales that you make throughout the campaign. 

The plugin allows you to create an automated drip campaign for subscribers. It will help you grow your email list and increase conversion with ease. This plugin has a perfect solution for website visibility; it will let you add a share button on your site. It allows visitors to share any content or products on social media.  

Highlights:

• Create highly converting opt-in forms for visitors.
• Add social media sharing button on your site effortlessly.
• Build an automated drip campaign to follow up with guest users.
• Make unique discounts for popups to increase average order value. 

Price: 

The premium plugin price starts from $39/month. 

7. Tidio

Tidio is the best plugin to configure live chat on your WooCommerce website. It provides an exceptional customer experience solution and converts visitors into valuable customers. The plugin comes with a pre-built chatbot that’s ready to launch on your site with a click. With this plugin, you can offer 24/7 support to solve visitors’ queries. 

This live chat option enables you to troubleshoot any issues for visitors. A simple ticketing system to resolve and manage any request from guest users or customers. The plugin also lets you set a route to the point of reaching the right department. It helps to divert chat to the respective person and solves any queries instantly.

Highlights:

• Check order history or recommend products directly in the chat.
• Compatible with third-party plugins like Mailchimp, Omnisend & more.
• Solve any query immediately with the pre-build chatbot.
• Enable automated or talk to your visitor on the live chat.

Price:

The premium plugin price starts from $29/month (Get the chatbot & communicator separately at $19/month).

8. WebToffee WooCommerce Gift Cards

WooCommerce Gift Cards plugin allows you to create unlimited gift cards for your online store. You can use the multiple existing templates or use the custom template to create a gift card. The plugin lets you determine what to display on the gift card. You can enable users to schedule the gift card to send via email. 

You can generate gift cards based on the order status. This plugin allows the customer to purchase a gift card using store credit. You can enable the option to use gift cards with other coupons from your store. You can also set an expiration period for the gift card. The plugin lets the customer email or print gift cards from your store. 

Highlights:

• 20+ pre-defined gift card templates are available. 
• Manage all user credits in a single dashboard.
• Decide when to calculate the tax for store credit.
• Edit the gift card amount as required.

Price:

The premium plugin price starts from $99/year. 

9. Popup box

Popup box plugin is powerful for creating any type of popup on your WooCommerce website. The plugin comes with an amazing popup design to create conventional popups on your site. It allows you to build 15 types of popups. You can use those popups strategically to increase your email list, average order value, and sales. 

The plugin lets you trigger the popup based on the click or page load in your WooCommerce store. You can choose a specific page to display a popup for your visitors. You can customize the popup’s title, descriptions, layout size, and more. The plugin also lets you determine the autoclose timing of popups on your WooCommerce site. 

Highlights:

• Create a custom popup type using the shortcode or HTML.  
• Build a responsive popup design on your website.
• Display popup on the specific post or page.
• Decide the session time-out for the popup.

Price:

The premium plugin starts from $39 (one-time payment).

10. Pretty Links

Pretty Links is a great plugin to generate a plethora of unique links for your website. The plugin helps you to optimize the link, track, manage, and share URLs from your website. This plugin is handy when it comes to creating an affiliate program in your WooCommerce store. You can create custom links with random characters or make your own slug. 

The plugin can turn your long-form URL into a short one in seconds. The plugin supports and creates 301, 302, and 307 redirect links. You can make a one-click shareable link with this plugin. The plugin also lets you track the performance of each link, and you can get a report filter by specific clicked links, date ranges, and more. 

Highlights:

• Fix broken links with multiple redirection links easily.
• Track the number of clicks per day and optimize your links.
• Generate random characters for slug or create your own slug.
• Configure autopilot mode to share your content on social media.

Price: 

The premium plugin price starts from $99.50/year. 

11. WooCommerce Best Sellers

WooCommerce Best Sellers is the best plugin to promote your products by highlighting the top items in your eCommerce store. The plugin lets you create a slider to display the products with custom badges. You can showcase the slider on different pages, like the category page, shop page, and product page. You can determine strategic placement and elevate your sales. 

The plugin comes with a separate best-seller page where you can view all created sliders in a place. For selecting products for the slider, you can display products based on the sales done. You can set a limit to feature the number of products on these sliders. The plugin lets you customize the appearance of the product slider. 

Highlights:

• Highlights top-selling products based on categories.
• Supports both variable and simple products.
• Add best seller or custom label to the slider.
• Swiper and bxslider are available.

Price: 

The premium plugin price starts from $49/year. 

12. FunnelKit

Funnelkit is the best automation marketing plugin that allows you to create multiple email campaigns for your WooCommerce store. This plugin helps to visualize the workflow of your marketing funnel. You can use the drag-and-drop builder to create beautiful emails and engage with your leads via campaigns. It simplifies the marketing automation process. 

Using this plugin, you can create multiple campaigns for cart abandonment, post-purchase follow-up sequences, customer win-back emails, and much more. You can customize these emails that resonate with your brand. You can also track the email click-through rate and optimize your campaign to increase conversion. 

Highlights:

• Add delays to trigger your email sequence for customers.
• Multiple pre-built email marketing campaigns are available.
• Create a segmented automated email campaign for cart abandonment.
• Set auto-end for marketing campaign when a customer completes the purchase.

Price:

The premium plugin price starts from $99.50/year. 

13. Product Feed PRO for WooCommerce

Product Feed PRO for WooCommerce enables you to create product feeds for various marketing channels, like Facebook, Google Shopping, Pricerunner, Remarketing, and more. There are 100+ pre-defined templates to create product feeds for multiple search engines, comparison shopping engines, and marketplaces. 

With this plugin, you can create custom product feeds for your online store. You can use unlimited products for the feed. You can use advanced filters to sort products based on certain conditions. It will help you to display effective feeds or run ads for the right products to customers. You can create a campaign based on highly sold products and boost your profits. 

Highlights:

• Create unlimited numbers of product feeds.
• Determine attributes to insert or exclude from feeds.
• Add custom fields for your product feeds.
• Configure Google Analytics UTM tracking codes for feeds.

Price:

The premium plugin price starts from $96/year (ex VAT).

Conclusion

To build a profitable online store, you can use multiple plugins to create additional features to sell your products. Keep in mind that you should create a campaign that doesn’t impact the quality of your WooCommerce site. This will help you to earn a long-run loyal customer base for your store. 

In this post, we have compiled a list of the best WooCommerce plugins that are preferred by most store owners. These plugins will help you launch high-converting campaigns and upscale your sales of the online store. 

Featured Image by Davide Baraldi

The post 13 Best WooCommerce Plugins to Increase Sales in 2023  appeared first on noupe.

Social media has come a long way since its inception, and it’s not slowing down anytime soon. In the year 2022, the number of active social media users increased by 190 million, indicating 4.2% annual growth, with 6 new users joining every second.

With new platforms and features popping up all the time, it can be hard to keep up. But it’s essential to stay informed about the latest trends and platforms, as they can provide new opportunities for businesses and individuals to connect with their audiences and build their online presence. 

In this blog post, we’ll look at some of the most promising social media platforms and trends that are gaining popularity and how they can be leveraged to grow your business. 

So, let’s dive in and explore the future of social media together.

5 Social Media Platforms Marketers Should Watch in 2023

As we all know, social media platforms are constantly changing and evolving. What was popular last year may not be popular this year. That’s why it’s important to always be on the lookout for new and upcoming platforms that could potentially take off. 

TikTok

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This short-form video platform has taken the world by storm, with users spending an average of 52 minutes per day on the app. This is significantly higher than other social media platforms such as Facebook (24 minutes) and Instagram (32 minutes). 

The platform is known for its short-form, user-generated videos and its algorithm-driven feed. TikTok is a great way to reach a younger demographic and build brand awareness through creative and engaging content.

Instagram Reels

Since launching in July 2020, Instagram Reels has been a hit with users and creators alike. Not only is Reels a great way to engage with your audience, but it’s also a powerful marketing tool. Reels are a great way to connect with your followers personally and show them the real you.

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Reels offer a variety of content types, from quick fixes like tips and tricks videos to longer-form content like behind-the-scenes footage and interviews. There’s something for everyone on Reels, making it the perfect platform for both personal and professional use. 

Clubhouses 

Clubhouse is a newer social media platform that is based on audio-only conversations. The platform has grown in popularity in recent months, and it is a great way for brands to connect with their audience in a more intimate and authentic way. Clubhouse is still in its early stages, but it has the potential to become a dominant tool for marketers in the coming year.

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Clubhouses allow users to join ‘rooms’ on topics they’re interested in, similar to how one would join a chatroom on other platforms. However, what sets Clubhouses apart is that these rooms are populated by experts on the topic at hand. This makes it a great place to go if you’re looking for a thoughtful and insightful discussion on a variety of topics. 

Twitch

Twitch is a live streaming platform primarily used for gaming content, but it has also been used for other types of content, such as music and art. Twitch has a large and engaged audience, and it is a great way for brands to reach gamers and other niche audiences in real-time. 

Additionally, Twitch has also added new features like watch parties, which further enhance the social experience of the platform. 

Pinterest

Pinterest is a visual discovery platform often used for inspiration and planning. In 2021, the platform reported 459 million monthly active users. 

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The platform has a large and engaged audience, and it is a great way for brands to showcase their products and services in a visually appealing way. Pinterest is also a great tool for driving traffic to a brand’s website.

6 Social Media Trends for 2023 and Beyond

Here are the top social media trends for 2023 and beyond that are sure to give your brand a leg up over the competition:

User-Generated Content Tops The Chart

Users are becoming more savvy about what they share online and are increasingly likely to trust the content that comes from their peers.

UGC is often seen as more authentic and trustworthy than content created by brands. As a result, it can be highly effective in building brand loyalty and trust. UGC can also be repurposed and shared by brands to increase their reach and engagement. 

For instance, GoPro, the action camera brand, is well-known for its user-generated content campaigns, which feature stunning photos and videos captured by customers using GoPro cameras. 

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The brand regularly shares this content on its social media channels and website, which helps to showcase the capabilities of its products and inspire others to capture their own adventures.

Social media platforms are also likely to continue to invest in tools and features that make it easier for brands to find, curate, and share UGC.

Youtube Shorts Is On Rise 

Youtube Shorts is a new feature that allows users to create and share short, vertical videos on YouTube. YouTube Shorts crossed 30 billion views per day in 2022. The feature is similar to TikTok, and it is designed to make it easy for users to create and share videos on the platform without needing expensive equipment or editing software.

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This feature will likely appeal to a wide range of users, from individuals and influencers to brands and publishers. It is expected to be a great way for businesses and creators to create engaging and shareable content that can help to increase reach and engagement. 

Artificial Intelligence Is Ruling

AI is drastically changing how we interact with technology, and it will only become more prevalent in the years to come. Social media platforms are using AI to provide personalized recommendations, improve the overall user experience, and automate various tasks. Some of the ways that AI is being used in social media include the following:

Content curation and personalization: AI algorithms can be used to curate content based on a user’s preferences and behavior and can also be used to personalize the news feed, search results, and other content on a platform.

Image and video recognition: AI can be used to automatically tag and organize images and videos, as well as identify and remove inappropriate content.

Chatbots and virtual assistants: Social media platforms are increasingly using chatbots and virtual assistants such as Microsoft’s Cortana and Amazon’s Alexa powered by AI to provide customer support and answer user questions.

Sentiment analysis: AI can be used to analyze social media posts and comments to identify patterns in user sentiment, which can be used to inform marketing and customer service strategies.

Instagram Creators Are Everywhere 

Instagram creators can be found everywhere, from niche communities to mainstream culture. They create a wide range of content, from fashion, beauty, food, travel, and lifestyle to education, entertainment, and activism. 

https://www.instagram.com/p/CQTgu7sDo5A/?utm_source=ig_web_copy_link

Many creators like Jameela Jamil are also using Instagram for social causes and advocacy. They are using their reach and influence to raise awareness and advocate for issues they care about. 

Jameela Jamil, an actress and advocate for body positivity, uses her Instagram account to promote self-acceptance and to challenge societal beauty standards. She also advocates for mental health awareness and has been vocal about her own experiences with anxiety and depression.

Instagram creators are also likely to use a variety of monetization strategies to monetize their content and audience. This can include sponsored posts, affiliate marketing, merchandise sales, and more.

Go Shopping on Social Media

54% of people on social media use it to research products. Social media platforms are increasingly adding e-commerce features, such as shoppable posts and in-app checkout, making it easier for users to purchase products directly from social media. This allows brands and businesses to drive sales and revenue directly from their social media presence.

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Glossier, the skincare and cosmetics brand, has effectively used Instagram to promote its products and allow users to purchase directly from their social media feed. They use shoppable posts and Instagram stories to showcase their latest collections and drive sales.

Some of the ways that social commerce is being used on social media include:

Shoppable posts: Brands and businesses can now tag products in their posts and stories, allowing users to purchase products directly from their social media feed.

Live streaming: Social media platforms like Instagram and Facebook Live have been used by brands and businesses to showcase their products and take orders in real time.

Social marketplaces: Social media platforms like Instagram, Facebook, and TikTok have started to develop their own marketplaces where users can purchase products directly from the platform.

Virtual Reality and Augmented Reality: Social media platforms are starting to incorporate VR and AR technology to allow users to virtually try on clothes or see how furniture would look in their homes before making a purchase.

Also Read: The benefits of shopping in an ecommerce marketplace

Customer Support Is A Priority On Social Media 

Social media platforms, such as Facebook, Twitter, Instagram and TikTok, are being used increasingly as a primary means of customer support. Businesses are expected to use social media to provide customer service to 70% of customers so that they can receive support in real time, 24/7.

Hootsuite is a perfect example of a brand that uses social media as a primary channel for offering customer support to its users. 

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Hootsuite, the social media management platform, has an active presence on Twitter and uses the platform to provide real-time customer support. They have a dedicated customer support handle (@Hootsuite_Help) and are known for their quick response time and detailed assistance.

Final Words 

Social media is constantly evolving, and new platforms and trends are always emerging. TikTok, Clubhouse, and short-form video content are some of the most exciting new platforms and trends to watch, while social e-commerce and interactive and immersive experiences are also on the rise. 

As social media continues to play an increasingly important role in our daily lives, it will be interesting to see how these new platforms and trends develop in the future.

Featured Image by Alexander Shatov on Unsplash

The post Emerging Social Media Platforms and Trends to Watch in the Future appeared first on noupe.

Logistics and transportation industries form the backbone of global commerce, driving the interconnectedness of markets and industries. While the backbone is sturdy, it’s not immune to challenges. Congestion, transparency, efficiency, security, and scalability pose significant difficulties that often hamper smooth operations. Amid these obstacles, one term that has surfaced as a potential game-changer is the transportation management system (TMS). These platforms offer promising transport management solutions to the complex puzzle of the industry.

Before we delve into solutions, it’s crucial to dissect the problems that the industry faces. At the heart of most issues in transportation management are based on inefficiency and lack of transparency. Goods being transported might get delayed due to various unforeseen circumstances such as weather, traffic, or mechanical failure. Simultaneously, the lack of real-time tracking can leave transportation businesses and consumers in the dark about the whereabouts of their goods. These problems, along with numerous others, result in financial losses, wasted time, and reduced customer satisfaction.

The Role of Information Technology in Transportation Management

In this evolving digital era, IT management solutions have been steadily permeating various sectors, including the transportation industry. Already, a shift is visible, where traditional practices are being replaced or complemented by IT-driven methods.

One notable success story in this realm is the shipping giant, Maersk. In 2017, a massive cyberattack severely impacted Maersk’s operations. However, rather than succumbing to the setbacks, the company decided to revamp its digital strategy, investing heavily in IT infrastructure and cybersecurity. Today, Maersk is known for its robust digital platform that enhances logistics efficiency and security.

Exploring Tech Trends in Transport Management

Currently, there are numerous technologies used to solve transportation management problems. Here are some of the most promising:

• IoT and Real-Time Tracking: IoT devices, such as GPS and RFID tags, enable real-time tracking of goods, providing businesses and customers with updated information about the progress of their shipments.
• AI and Machine Learning for Predictive Analytics: These technologies analyze vast amounts of data to predict potential delays and optimize routes, improving efficiency and reducing costs.
• Blockchain for Secure, Transparent Transactions: Blockchain technology can offer a secure, immutable record of transactions, increasing transparency and reducing the possibility of fraud or dispute.
• Autonomous Vehicles and Drones in Delivery Systems: Self-driving trucks, delivery drones, and other autonomous vehicles could revolutionize delivery systems, enabling faster and more efficient transportation of goods.

Assessing the Benefits and Challenges of Implementing Management Solutions in Transportation

It cannot be denied that IT solutions have transformative potential in transportation management. It can enhance operational efficiency, reduce costs, improve customer satisfaction, and offer numerous other benefits.

However, implementing a transport management software isn’t without its hurdles. These include the high initial investment, the need for skilled personnel, potential privacy and security issues, and resistance to change from employees or stakeholders. Therefore, transportation businesses must weigh these challenges against the potential benefits before embarking on a digital adoption journey.

How to Implement Digital Management Solutions in Transportation

The first step towards implementing management solutions in transportation is to identify the specific needs of a business. Are the current challenges more related to efficiency, transparency, or security? Or perhaps a combination of these? Identifying these needs can help in setting clear goals for what you hope to achieve with the transport management software.

Research and Selection of Suitable Management Software in Transportation

Once the needs and goals are set, the next step is researching available solutions. The market is full of a variety of tools and technologies, each with its own set of features, benefits, and challenges. It’s crucial to select a solution that aligns well with your business needs and goals.

Implementation and Training

After selecting a transportation management software, the focus shifts to its implementation. This involves integrating the solution into the existing operations, making necessary adjustments, and training the staff. While implementing, it’s also essential to have contingency plans in case of any hiccups or issues.

Evaluation and Adjustment

Post-implementation, it’s vital to continuously monitor and evaluate the effectiveness of the IT solution. Are the goals being met? If not, what adjustments can be made to improve the outcomes? This process of evaluation and adjustment is ongoing and integral for the successful utilization of transportation management solutions.

Future Outlook

Looking ahead, the integration of digital technologies in transportation management is likely to deepen. As technology continues to evolve, more advanced, efficient, and secure solutions will emerge. Businesses that adapt to these changes and invest in a robust transportation management system (TMS) will likely find themselves better equipped to handle the ever-evolving logistics landscape.

In conclusion, the puzzle of optimizing transportation management may not be easy, but with the right IT solutions, the pieces can fall into place. The road may be long, and the journey challenging, but the potential rewards – increased efficiency, customer satisfaction, and business growth – make it a journey worth embarking on.

Featured image by Quintin Gellar on Pexels

The post Solving the Puzzle: The Role of IT Solutions in Optimizing Transportation Management Processes appeared first on noupe.

According to Statista’s research on big data, 181 zettabytes of data are expected to be created by 2025. One zettabyte equals 1 trillion gigabytes. That’s 1,953,125,000 iPhone 14 pros. Multiply that by 181 and you get a clear visual of just how much data this is. 

As huge as this amount is, it’s good news for marketers. Data is central to successful marketing strategies. It provides insight into customers, marketing practices, and team productivity that you can use to make decisions that drive consistent marketing results. 

However, processing and analyzing huge datasets can be challenging without individuals who specialize in data analytics on your team. In addition, before you get to the analysis part, you must collect the right kind of data. And that starts with understanding the different types available. 

There are various types of data that marketers should leverage to make better marketing decisions and fuel consistent results. We’ll cover five of them below. But first, more on the importance of data in marketing. 

The Importance of Data in Marketing 

Data-driven marketing uses data to help create marketing strategies. You use the insights you pull from the data about customers, content, trends, patterns, and results to inform the decisions you make about your marketing direction. 

It’s one of the most popular approaches to marketing for good reason. Instead of relying on a hunch or what you and your team think is best for the marketing strategy, you can count on accurate data that tells you for certain what’s happening with your customers and marketing tactics. 

For example, let’s say you want to start a presence on social media. You think your target audience frequents Instagram, Facebook, and Twitter. After looking at the customer data you’ve collected thus far, you see that your target audience is actually on TikTok, YouTube, and Pinterest the most. 

If you would’ve gone with what you thought, you would’ve wasted valuable time and marketing resources on channels that your target audience isn’t on. But with the help of customer data, you were able to pinpoint the channels your audience is actually on and can spend your time and resources where results are likely to happen. 

Marketing that leans on insights from data is the smartest approach. That said, you must know which types of data are worth collecting and analyzing first. 

Five Different Data Types Marketers Should Prioritize 

Before we share five different data types that are most significant to marketers, there are a few things to consider to ensure proper use of data. 

First, there’s a risk of bias in data collection and analysis. The individuals who program your data collection tools and analyze the information gathered may exhibit biases like: 

• Confirmation bias: you use customer responses to confirm a belief you already have 
• Expectancy bias: you subconsciously impact participants’ perspectives and responses in your market research 
• Implicit bias: an attitude you possess about a specific group that you aren’t all the way aware of
• Recall bias: how you recall information is different than others 

You can overcome these biases through competitor and SWOT analyses. Gather information from diverse sources and study market trends research to ensure accurate and fair data collection and analysis. 

Second, data security is essential. The last thing you want is to collect all of this private, important data and it fall into the hands of a cybercriminal. Keeping your data safe in a highly secure cloud storage system is a must. 

Lastly, you need a system for collecting data. There are many data collection methods available, including automated data collection software, interviews, focus groups, and surveys. Choose the methods most appropriate for your team and goals, and create a workflow that allows you to constantly collect data and filter it into a central system. 

Now, on to five different data types marketers should collect and take advantage of for insightful decision-making. 

Internal and external data

Most of the data you collect will fall into one of these two categories: internal or external data. Internal data is specific to your company and comes directly from your business’s systems. Sales data, financial data, and human resources data are good examples of internal data. 

External data is available to the public and comes from sources outside of your company. Examples of external data include government data, social media data, and information gathered from search engines. 

Collecting both kinds of data is important because it gives you a well-rounded view of your marketing. You can see it from your team’s perspective as well as the public’s perspective.  

Qualitative data

Qualitative data is data on the qualities or characteristics people possess. If you think about it in terms of customers, it’s essentially the “why” behind what they’re doing. You can gain insight into how your customers think and behave. 

With this data, you can create marketing content and calls-to-action (CTAs) that align with customers emotionally and psychologically, improving the chances of them engaging with your marketing the way you want them to. 

Quantitative data

Quantitative datasets are comprised of hard facts, statistics, and numbers. Quantitative data can show you what your customers are doing, the content they’re viewing the most, how often they’re opening your emails, or which links are getting the most clicks. 

Pair quantitative data with qualitative data, and you can get a 360 view of who your customers are, what they’re doing, and why. 

Demographic data 

Demographic data is one of the most common types of data marketers collect and analyze. It’s the personal and geographic information of your customers. You learn data like your customer’s age, marital status, where they live, employment status, and skill sets. 

Although you won’t get a ton of in-depth information, you get a base for who your customers are. You can use this data to make ideal customer profiles that you reference whenever you create marketing materials to ensure they’ll appeal to the customer base you’re targeting. 

Psychographic data 

Psychographic data gives you insight into things about your customers that are beyond basic demographic information. You can learn the following with psychographic data: 

• Opinions
• Pain points
• Core values 
• Life experiences
• Spending habits 
• Hobbies and interests 
• Lifestyle behaviors 

Psychographic data will help you create an emotional connection with your customers that inspires them to make purchases and further interact with your marketing. 

Conclusion

Data is one of the most important tools to have in your marketing toolkit. Without it, you rely solely on your and your team’s perspectives to create marketing materials that generate consistent results. And doing this almost guarantees you miss the mark with your audience. 

Instead, you should rely on information that tells you exactly what your customers are doing and why and what marketing tactics are working. Collecting the data types we mentioned above through various data collection methods gets you on this path. 

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The ADA is the Americans with Disabilities Act. It protects people with disabilities from discrimination in their daily lives. It covers the workplace, education, transport, and any space that’s open to the public.

But the act also extends to electronic and information technology, including websites.

In short, having an ADA-compliant website is a legal requirement, but it also makes commercial sense.

The digital transformation of our lives means that businesses and organizations can’t afford to leave anyone behind. Access to the online world is a necessity rather than a choice, and putting up barriers to disabled citizens is not only morally and legally wrong but it’s also bad business.

So, what challenges do disabled people face when interacting with a website?

Challenges for disabled users

If you think of your website as a physical space, like a shop, you would never give your customers a door that was difficult to open. The virtual doorway to your business needs to swing freely open for everyone. From the landing page to your order management system software, you need to think about every aspect of your website from the point of view of disabled users.

You might want to carry out a full IT compliance audit checklist to see how your site rates and identify areas for improvement. It will give you a starting point from which to measure your progress as you make your site more accessible.

There are four basic areas of disability that can impact a website user: physical, cognitive, auditory (including speech), and visual. Let’s look at them one by one.

Physical

Suppose your website has complex click interactions or doesn’t have full keyboard support. In that case, you could be making life difficult for people with various physical disabilities, ranging from paralysis and chronic diseases like arthritis to a person with missing limbs.

People with these types of physical disabilities often interact with technology using head pointers, mouth sticks, joysticks, on-screen keyboards, or hands-free software, like voice recognition.

Cognitive

Cognitive disabilities are behavioral and neurological conditions including ADHD, autism, MS, and epilepsy, as well as learning difficulties, such as dyslexia.

People who have cognitive disabilities can find websites that have flashing, blinking content and sound that can’t be turned off particularly challenging. They need clear, uncluttered navigation and text that can be easily enlarged. Text-to-speech software can also be a great help.

Auditory

Hearing loss or deafness means that, although a site’s visuals might be fully accessible, any audio or video content needs to be carefully considered.

If videos or audio elements can’t be paused and don’t have adjustable volume, this can be a real obstacle. Likewise, videos that don’t have clear and legible subtitles and captions, background music, and unnecessary sound effects are also a barrier.

Speech

Speech impairment also needs to be considered. Many businesses only have a phone number as a contact or use some element of speech recognition. This is where machine intelligence solutions could really make a difference.

Visual

This disability probably represents the biggest challenge when it comes to using a website. It can mean a person is blind or, to some degree, partially sighted. People with visual disabilities need to zoom in and enlarge text. They also use braille readers or screen readers that say content aloud. Websites that don’t work with these functions or lack keyboard support can completely shut the visually impaired out.

Design is key

So, how can website design help people with disabilities? Some fixes can be simple or inexpensive, like making sure your website layout is clear, but there are other possibilities, such as a quality risk assessment matrix to better assess compliance or looking at your training strategy when it comes to your IT department. Here are some practical tips for making your website ADA compliant.

1. Layout: present information in a clear and logical order. Avoid too many choices or confusing choices. Make sure the same information isn’t repeated or hidden in different locations. Make sure the menu is easily visible or audible.

2. Text and font: choose a clear and suitable text size and font.

3. Color: use color well. Don’t have the website too monochrome, but avoid too many colors or combinations that colorblind people have difficulty with.                          

4. Actions: make all actions definite and precise. Use phrases such as “Book Here” rather than “Click Here” without specifying what will happen when the client presses click. Avoid users having to hover over buttons or elements to make them work.

5. Errors: have a clear and helpful error message if something goes wrong. Make sure the message offers advice on addressing the issue, and make sure these are audible and easy to read.

6. Headings: format headings properly. This can really help users, as screen readers recognize the various levels of headings.

7. Alt tags: these will allow users to read and hear descriptions of video and audio content. This function also helps with SEO, but make sure descriptions are clear and accurate.

8. Keyboard: ensure the site is accessible to users who can only interact through a keyboard. Try this out yourself. Make sure the tab order is logical and intuitive.

9. Transcriptions: make sure you have transcriptions of videos and audio content. Make these separate and in addition to captions and subtitles. Some users like to read through or listen again to content without images or sound to interfere with their concentration. 

10. Test: last of all, walk through the whole website yourself, try it out in different modes, and put yourself in a disabled user’s shoes. Don’t be afraid to get feedback from disabled users themselves. There’s no point in making changes if you don’t get them right.

The benefits

Having an accessible website that’s ADA-compliant means you’re open for business to the entire population. You’ll bring in customers and clients from every section of society, building a brand image that’s inclusive and welcoming. As part of your IT business continuity plan making sure you’re keeping up with your legal and customer care-based duties is a must.

But you’re not only making sure you avoid costly legal issues and fines and gaining customers, but you’re also empowering people to live full, independent lives and make their own choices without assistance. This alone is surely enough of a reason to make simple changes and get your website ADA-compliant.

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