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You have certainly heard a lot lately about learning management systems if you are new to the world of eLearning or are switching to online training. This is mainly because it is one of the quintessential eLearning tools, from which every online training and course module is constructed. In particular, if you have a big audience and a lot of content to distribute, LMS integration services are a crucial component of the design and development of eLearning. 

Here are just a handful of the most compelling arguments for why every learning professional should get effective LMS integration services on hand in case you’re still not sure if one is the ideal fit for you. 

Here are 10 reasons why LMS Shopify integration is beneficial for businesses;

Limitless Use Of Online Learning Resources

Your audience has unrestricted access to the data they require once you upload the eLearning course materials to the LMS and publish them. So that they don’t have to wait till their next online training session to improve skills and perfect job-related activities, even individuals who are on the road can connect to the eLearning platform through their smartphones and tablets.

Reduces The Learning Curve 

You’re assisting in keeping things simple for your audience by integrating your LMS with existing corporate tools (and minimizing the need for additional tools). They may concentrate solely on learning how to use the new LMS features, which accelerates their learning curve. For instance, since they are already familiar with using their video conferencing device, they don’t need to learn how to attend a class online.

Improves Employee Performance

Integrating ALMS to Improve Employee Performance Improved accessibility and a smaller learning curve help increase learning engagement. As a result, this improves employee performance at work. 

New hires can be added to your learning platform immediately through an LMS integration, ensuring that they receive the appropriate training. As a result, it will take them less time to become fully integrated into the organization and maximize their output.

Exerts eLearning Content In One Place

You may save all of your eLearning resources in one place rather than dispersing them across various hard drives and gadgets. This lowers the possibility of losing crucial data and facilitates the development of your eLearning course. If you’re utilizing a cloud-based Learning Management System, the data is accessible to all members of your eLearning team as it is all kept on a distant server. Learning management systems are a perfect fit for online collaboration because of this.

Learning and development Time Decreases

Because an LMS provides online learners with only the information they require in a clear and structured manner, it can even shorten the amount of time spent on online training. Additionally, they can test their comprehension by completing online tests or quizzes, taking part in interactive exercises and simulations, and watching eLearning videos that explain difficult procedures or jobs.

Combines Social Learning Experiences

Social learning is simple to incorporate into your eLearning strategy with the help of a learning management system. You can incorporate links to Facebook and Twitter sites, LinkedIn groups, and online discussion forums as the LMS is already available online. To draw in new students, you might advertise your eLearning course on social media platforms and design assignments that emphasize peer collaboration.

Agile and Easy Expands eLearning Courses

You can easily log into the LMS and make the appropriate changes without having to completely recreate your eLearning course if you wish to add more online modules to it to update content based on new trends or scientific findings. Since all of the content is in one place, you may update just the master eLearning course before distributing it to every online learner.

Boost Employee Happiness And Retention

There are several advantages to improving staff performance. Employees, for instance, prefer to stay with a company longer because they believe their contributions are recognized more, their sense of worth grows, and they are more satisfied at work. Studies have shown that good onboarding programs can increase employee retention rates by as much as 82%.

Improve L&D Tasks

LMS interfaces aid your L&D personnel in streamlining several laborious procedures and accelerating their work. Examples include compiling learning materials from outside sources and building rosters. Administrators and back-end developers don’t need to login in separately to get all pertinent data from various systems owing to SSO connectivity. Time and effort are reduced as a result. They can also work along with instructional designers, monitor course sales, and spot reoccurring problems that customer care has to handle.

Actions based on business insights

Business systems can offer crucial insight into the challenges or issues that need to be resolved. For example, CRM systems can spot issues with the management of client connections. You may quickly take corrective action, create a learning plan for your staff, and deliver it through the integration of an LMS with a CRM system. There are more possibilities for insight and corrective measures when there are many business system integrations.

Conclusion 

Remember that using the right LMS integration services for your requirements is necessary if you want to fully profit from a learning management system. Therefore, take advantage of free trials, learn about the features and available prices, and read reviews from other eLearning specialists who have used the tool. This will enable you to develop effective eLearning courses and make the most of the learning management system.

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In the age of digitalization, mobile app development has emerged as a key factor for businesses to thrive. With thousands of applications being developed every day, custom app development has become essential to create a unique and engaging user experience. One of the most effective ways to boost user engagement and retention is through the strategic use of push notifications and in-app messaging. 

Read further as we shed some light on how these tools can be utilized to maximize user engagement for your mobile application.

Push Notifications: A Vital Tool in Mobile App Development

Push notifications can be best defined as brief, attention-grabbing messages sent to users’ devices even when the app is not currently in use. They serve as reminders, promotional tools, or updates, prompting users to interact with the app. The users can control whether they want to receive push notifications and always have the freedom to opt-in and opt-out.

Push notifications are considered to be powerful tools for businesses and organizations as they help enhance engagement and keep their audiences updated on relevant offers, information, and more. These notifications can be event-triggered, transactional, or marketing focused.

Best practices for using push notifications to increase user engagement:

1. Personalization: Tailor notifications to users’ preferences, interests, and behaviors. This can be achieved by analyzing user data, segmenting your audience, and customizing messages accordingly.
2. Timing: Send notifications at the optimal time for your audience. Research indicates that there are specific times when users are more likely to engage with notifications, such as during commutes or lunch breaks.
3. Frequency: Avoid overwhelming users with too many notifications. Striking the right balance between engaging and annoying is crucial for maintaining user satisfaction.
4. Rich Media: Incorporate images, videos, or other multimedia elements to make notifications more appealing and engaging.
5. A/B Testing: Continually test and optimize your push notification strategies by comparing different messaging, designs, and delivery times to determine the most effective approach.

In-App Messaging: Enhancing the User Experience

In-app messaging involves delivering targeted messages to users while they are actively using your app. This form of communication can be highly effective in driving user engagement, as it allows for more contextually relevant and timely interactions. 

In-app messaging is crucial as it enables you to reach your entire app audience, is built into the app experience, is easy to author, and is highly personalized. 

Here are some best practices that should be followed for optimizing your in-app messaging strategy:

1. Onboarding: Guide new users through the app’s features and functionality with a series of helpful in-app messages. This can reduce user frustration and increase the likelihood of long-term engagement.
2. Contextual Messaging: Leverage user data to deliver personalized, relevant messages based on their in-app behavior or preferences.
3. Incentivization: Offer incentives, such as rewards, discounts, or exclusive content, to encourage users to complete specific actions within your app.
4. Feedback and Surveys: Use in-app messaging to collect feedback and encourage users to rate your app. This can provide valuable insights for improving your app’s overall user experience.
5. Announcements and Updates: Keep users informed about new features, promotions, or updates with targeted in-app messages.

Push Notifications & In-app Messaging: How Are They Different?

Now it has been stated that push notifications and in-app messaging are both effective communication methods used by mobile applications to engage with users. 

However, it is important to note that they serve different purposes and have distinct characteristics. Let us discuss these points of difference further.

Push Notifications

1. Delivery: Push notifications are messages sent to users outside of the app, directly to their device’s notification center or lock screen.
2. Engagement: They aim to bring users back into the app or inform them of important updates, promotions, or events.
3. Opt-in: Users typically need to grant permission for an app to send push notifications. Users can also manage these permissions and settings to control the frequency and type of notifications they receive.
4. Timing: Push notifications can be sent at any time, even when the app is not in use and can be scheduled or triggered based on specific events or user behaviors.
5. Content: These notifications are generally short and concise, containing a brief message, icon, and sometimes a call-to-action button or deep link.

In-App Messaging

1. Delivery: In-app messages are displayed to users within the app while they are actively using it.
2. Engagement: They aim to enhance the user experience, guide users through onboarding, promote app features, offer support, or gather feedback.
3. Opt-in: In-app messaging does not require user permission, as it is a native part of the app experience.
4. Timing: In-app messages are shown during active app sessions, often triggered by specific actions, events, or user behaviors within the app.
5. Content: These messages can be more flexible and richer in content, including text, images, videos, or interactive elements, and can be presented in various formats such as banners, pop-ups, or full-screen overlays.

Put simply, push notifications are externally delivered messages aimed at re-engaging users, while in-app messaging is used for enhancing the in-app experience and guiding users. Even though both methods are important for user engagement and retention, they serve different functions and operate through distinct channels.  

The Bottomline

In the highly competitive world of mobile app development, employing effective push notifications and in-app messaging strategies is essential for maximizing user engagement and retention. By understanding your audience, personalizing messages, and leveraging data-driven insights, you can create a more immersive and enjoyable user experience for your app. As a result, your custom app development efforts will not only stand out from the competition but also foster long-lasting relationships with your users.

Frequently Asked Questions

What does push notification mean?

The Oxford Dictionary defines a push notification as an alert that is generated by an application when it is not in use. It is typically used as a medium to notify the user of a new message, update, social media post, and the like.

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One of the best open-source ERPs available in the market is Odoo. With its many useful features and the possibility of integrating it into an existing company’s system and then customizing and scaling it as necessary, it is a highly helpful solution for businesses.

Learning how the Odoo development services, Odoo migration, and Odoo developers help in designing special Odoo applications tailored to meet business needs is a must. You should also learn how Odoo developers approach development to ensure success. The best practices for Odoo ERP software development and implementation are highlighted in this post and are important considerations for businesses.

Two Different Paths

In most cases, developers communicate with clients directly or via an Odoo consultant. The Odoo consultant may be a staff of an Odoo service provider or an independent expert. Odoo consultants come in two varieties: functional and technical. The skills of a functional consultant include supporting the client’s business requirements and creating the optimal option for adopting Odoo products. Hire a technical consultant from Odoo app development company for Odoo ERP integration.

In the upcoming session, learn what makes dealing with a client directly different from working with a consultant for Odoo.

Direct Collaboration

Working directly with a developer is interesting from the standpoint of a business owner because they can solve any of your difficulties without using a third party. As a result, a company process will move forward considerably more quickly and smoothly.

Some experts claim that this strategy could be sufficiently problematic. They believe it increases the possibility that a developer would overlook some crucial operational details and slow down the project’s general flow. If you opt for a direct Odoo developer partnership, experts encourage you to pick a reputable developer with extensive Odoo experience.

Co-operation via an Odoo Consultant

Some people worry that there can be misunderstandings between them and a developer. You can consider working with Odoo development services which can offer the finest strategies and deliver much more value than just employing a developer. While focusing on the Odoo implementation in your company, the Odoo consultants typically collaborate with developers to enable challenging jobs. Simply put, consultants give their clients a little bit more support overall.

In any case, both approaches are popular right now, so you can pick the one that best suits your demands or maybe even try them both.

Approaches for successful Odoo development and implementation

Understand your business clearly

You want to adopt any software solution that is either a full-featured operational management software like Odoo or any tool necessary for the operations of commercial organizations. To do that, you need first to analyze the needs and where should the implementation be affected. You can choose from a variety of business management systems and learn what features and aims to seek by carefully analyzing your own company’s demands. Practicing this will be useful for businesses in planning how all of the Odoomodules and platforms affect a business’s operation.

Planning and analysis

The following stage is to plan for the implementation elements once the areas where the Odoo platform should be installed have been understood. The service provider should be paid for the implementation and development time depending on the specifications you have provided. In addition, a gap analysis should be performed to show how the company’s activities differ from those of the Odoo platform. This gap can then be closed based on functional requirements.

Test the developed platform

You should evaluate the Odoo platform created in response to the specified requirements. Check if every component is working perfectly and according to your operating requirements. The service provider is informed of all the components that need to be modified and changes that have been made. After the adjustments, more testing should be done to determine the effectiveness.

Deployment of the platform

Once all testing has been successful, the Odoo platform should be put into use for the management of the company’s activities. This should be done with the highest level of accuracy and in conjunction with other third-party tools and efficient equipment. The tools that connect other apps to the Odoo platform are sometimes used by the Odoo service providers.

Training

Once the platform has been properly implemented, it should be working with Odoo’s best practices, which increase the operations’ efficiency and performance. On the developing platform, the Odoo service provider can deliver training. All staff may be required by the organization to complete Odoo training and participate in their particular areas of operation. Numerous service providers of the Odoo platform also offer specialized training programs. In order to improve the operations to be done on the Odoo platform, many companies offer both individual and team training.

Additional things to do when in Odoo development

Define your objectives

Establishing your business objectives and what you hope to achieve with ERP software is essential before you begin the development process. To maximize the benefits of ERP software development, it is also crucial to pick the appropriate features, functionality, and technological stack. Setting reasonable expectations and seeing potential obstacles before they become serious problems is made possible for businesses by defining their business objectives.

Support and Maintenance

Contrary to popular belief, developing ERP software is not a one-time job. To maintain smooth operation with no interruption or errors, it needs ongoing care and maintenance. Additionally, for the ERP system to stay current and secure from online threats, regular upgrades, bug fixes, and security patches are needed. To ensure consistent performance over time, it is, therefore, advisable to provide specialized resources for software maintenance.

Final thoughts

Taking into account everything that has been said so far, one can say that the installation and maintenance of Odoo is a demanding operation. To properly perform Odoo erp development and integration in your company, you’ll probably need to work with Odoo developers and services. Please get in touch with experts to learn more about highly qualified Odoo development teams and what they have to offer. 

They will try their hardest to make your business operations more efficient and streamlined. For the effective implementation and efficient functioning of the Odoo platform, all the aforementioned tips will be helpful. These will help improve the flaws and allow for continuing use of the Odoo platform.

Featured image by Christina Morillo

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Self-driving cars, smartphone assistants, and Alexa usually come to mind when someone mentions artificial intelligence (AI). But there is more to this technology, especially when it comes to digital marketing. AI has raised the bar in search engine optimization (SEO), making a huge difference in ranking websites in search engine results pages (SERPs).

SEO AI entails optimizing a website to rank higher in SERPs using AI’s capabilities, which can automatically identify ranking, conversion, and content opportunities. 

Let us talk about how to leverage AI to boost SEO rankings.

Choose a Trending Topic to Target for Ranking

Whether you have a small business website or a blog, knowing what your audience is looking for when they search Google gives you a better chance to rank. With an AI tool, you will not just know the trending topics, but you will also get the right keywords to rank for.

Digitalauthority.me reports that AI SEO helps with topic and keyword research. An example of an AI-powered SEO tool is the SEMrush SEO Writing Assistant Tool, which can help you with the topic generation, keyword research, content optimization, and monitoring campaigns.

AI also looks for competitive gaps in your industry so you can create content that targets your customers’ needs. For example, for a home security contractor business, AI analyzed existing content in the industry and determined it lacked content about the latest or 2023 home security trends. Creating content with this topic in mind helps you rank your pages on SERPs.

Create Unique Content

Aside from searching for trending topics, AI does wonders with content creation. Considering how long it takes to research keywords and topics, traditional content creation can be time-consuming. Add to that content optimization, which also takes time and effort.

AI can save marketers hours of research and optimization. AI’s ability to find the best topics and keywords for your business can help you create better content to target your customers and rank your pages higher in search results. And AI can do more for content creation. Here are some of them:

• Help with link building. AI can find high-value sites to link. It can also find other link-building opportunities, like bloggers, influencers, media sites, etc. Creating quality, highly-targeted content using AI tools boosts your SEO because good content attracts backlinks.   
• Focus on user intent. An example of AI used in understanding search intent is Intent.ai. This is a machine learning software that analyzes streams of data from mobile operators. Data like subscriber profiles, including gender, age, interests, habits, credit scores, visited sites and downloaded apps, determine user intent.
• Make your content accessible. AI can help people who have difficulty accessing information. People with vision problems can depend on smart speakers like Alexa for the latest information. AI can also make documents more accessible to people with motor and visual impairments, like the CIB pdf brewer tool.

Optimize Website for Mobile-Friendliness

People use their smartphones more than ever to find information online. From shopping online to searching for directions, smartphones have become very handy in our daily lives. 

This is why Google has adopted mobile-first indexing, which prioritizes a site’s mobile content for crawling, indexing, and ranking. This means sites with mobile-friendly content and structure rank higher in search results.

AI has made mobile optimization much easier thanks to its advanced algorithms, which understand how people interact with and use your app. Also, AI collects data to learn more about your users so you can deliver the best experience. Here are more ways AI helps you create an optimized mobile site:

• Increase SEO with face recognition. This feature uses AI algorithms and machine learning to validate human faces. Face recognition helps with SEO as it can help with image tagging, alt text, image optimization, image search, and visual search. Image recognition improves user experience, which is a ranking factor.
• Improve mobile user experience. AI can help websites provide personalized content and recommendations. E-commerce sites use AI-driven technology to offer products that customers need based on their site behavior, personal data, and purchases. These create a positive mobile user experience.
• Provide real-time information. People use maps on their mobile devices while commuting or driving. AI can enhance these apps to provide real-time information based on data gathered from the web. Map apps can provide current traffic information, travel times, and business peak hours through AI.
• Offer reliable customer service. Another excellent example of an AI-powered tool is the chatbot. Businesses use chatbots to provide efficient and reliable customer service. Chatbots can also process orders and returns, check account statuses, and present offers. All these help improve user experience increasing your chance of ranking higher.

Enhance Voice Search

AI has improved how people retrieve information from mobile devices, smart speakers, and other smart devices. Speech AI is behind virtual assistants that help businesses improve customer interactions. This technology uses automatic speech recognition (ASR) and natural language processing (NLP) to understand and provide what users want.

Speech AI can speed up customer service and provide a seamless way to search for anything. These can help boost page experience, one of Google’s ranking factors. Let us look at the ways speech AI helps improve SEO.

• Provides reliable customer service. Speech AI tools and apps are reliable and can respond to inquiries or calls 24/7. Marketers and managers can ensure customers are assisted beyond office hours, even during holidays. There is no complaint missed or sales overlooked with AI-assisted customer service.
• Offers real-time reports and insights. Speech AI provides real-time insights for customer-focused analyses like customer experience and sentiment analysis.
• Gives your business scalability. Industries have peak seasons, so there is a higher volume of orders and requests than usual. AI can instantly scale to accommodate more orders and inquiries.
• Promotes digital accessibility. Speech AI uses speech-to-text into text-to-speech to help those with hearing and visual impairments to access information through spoken audio or text.

Summing Up

Businesses can use AI to support site optimization and boost their SEO rankings. AI can help with topic research and content creation, mobile optimization, and voice search, promoting SEO. Investing in AI-powered SEO tools should be one of your priorities if you want to successfully hit your marketing goals this year.

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Corporate America has no shortage of cliche buzzwords and phrases. 

“Can we chat about this offline?”

“We need to build consensus and not work in silos.”

“Let’s get boots on the ground! We have to go after the low-hanging fruit.”

Most corporate jargon will make you roll your eyes or smash your keyboard. But in recent years, one of the most “buzzy” phrases in the business world has actually been a huge boon to the culture and the bottom line of companies that have embraced it. 

That’s right, we’re talking about diversity in the workplace. More and more corporations are hiring employees with diverse perspectives, experiences, and backgrounds. In fact, according to LinkedIn, “Diversity and Inclusion Manager” was the second fastest-growing job title of 2022. 

Why are executives all-in when it comes to the pursuit of corporate diversity? Because it’s shown that by establishing a diverse workforce, companies not only improve their bottom line but position themselves to positively impact their employees, customers, and society as a whole. 

That competitive edge is as valuable as ever in 2023 as businesses battle persistent inflation, high interest rates, and worries over a wavering economy. Let’s examine five ways company diversity can impact organizational productivity.

Enhanced Creativity

If you put a bunch of like-minded people in a room, more often than not, they’re going to generate many of the same ideas. This is because how they look at and experience the world is very much alike. 

Diversifying the workplace brings unique perspectives and experiences to the table. A diverse workforce challenges traditional ways of thinking and encourages individuals to be open-minded, leading to new and innovative ideas that otherwise might not have come to light.

This notion of enhanced creativity through diversity isn’t just some corporate gobbledygook either. The American Psychological Association released a study titled “Multicultural Experience Enhances Creativity: The When and How.” In it, researchers found that the “extensiveness of multicultural experiences was positively related to both creative performance (insight learning, remote association, and idea generation) and creativity-supporting cognitive processes.” 

In simpler terms, diversity means more creative and insightful thinking. 

More Profitability

Of course, we all know that nothing Corporate America does is out of the goodness of its heart. There has to be a financial benefit too. And there is! 

A Boston Consulting Group study revealed that companies with more diverse management teams have 19% higher innovation revenue than their non-diverse counterparts. This is a game-changer for start-ups and tech companies, where innovation is critical to their success. 

Ultimately, companies want to connect with their consumers, and being more broadly representative allows more potential purchasers to identify with a brand. A diverse workforce can figuratively and literally lend an internal voice to underserved customer segments. This can lead to better products and services and more effective marketing and communication strategies. 

Other research has found that companies with greater diversity are 70% more likely to capture new markets. With more market share, goods and services are introduced to a larger audience, which in turn means increased profit. Additionally, a diverse workforce can help organizations avoid cultural missteps and better navigate the nuances of doing business in today’s global economy. 

Improved Problem-Solving Skills

Varied backgrounds and experiences can bring new insights and perspectives to a problem, leading to a more comprehensive understanding of the issue. A diverse team can collaborate to develop solutions considering a wide range of viewpoints, leading to more effective problem-solving. 

When a team is made up of like-minded individuals with similar backgrounds and experiences, decision-making can become stagnant. In contrast, a diverse team can challenge each other’s assumptions and perspectives, leading to more informed and effective decision-making. 

Furthermore, when employees feel their unique perspectives are valued, they are more likely to participate actively in discussions and offer solutions. A study conducted by McKinsey & Company found that companies with a diverse workforce outperformed their competitors by 35% in terms of above-average profitability.

Increased Employee Engagement 

Remember “The Great Resignation” during the COVID pandemic? Workers all over the country realized they really didn’t like their jobs and decided to quit. Because of the shift to remote work, this was a lot easier to do because people could suddenly apply for new jobs at companies that better suited them, no matter where they were located geographically. 

Although the trend of mass resignations has slowed over the past year, the themes perpetuating it have not. Simply put, people want to love what they do and want to be actively engaged in their work. 

Diversity in the workplace can significantly impact employee engagement and retention. When employees feel valued and included in the organization, they are more likely to be happier and more motivated in their work. A study conducted by Gallup demonstrates that highly engaged workplaces saw an 81% difference in absenteeism.

Moreover, a diverse workforce can lead to a positive work culture where employees feel respected and appreciated. This can lead to lower turnover rates, reducing the cost and time associated with onboarding new talent. Consider that, on average, it costs businesses $4,683 to hire new talent and around $1,207 to onboard a new hire. That means organizations lose nearly $6,000 each time an employee leaves their job.

When an organization supports its workforce, it fosters a sense of belonging and inclusivity, leading to better overall performance. Engaged employees are more motivated by the organization’s success, leading to increased productivity and overall success.

Improved Reputation and Brand Image

Customers and shareholders are increasingly interested in supporting companies that value diversity and inclusion. By creating a diverse and inclusive workplace, companies can establish their commitment to these values and differentiate themselves from competitors. Additionally, a diverse workforce can help companies better connect with various communities and build stronger relationships with segments of the population they may otherwise not have engaged with. 

Research shows that 52% of all adult online consumers consider a company’s values when making a purchase. The rate is even higher among millennial and Gen Z consumers, who are increasingly more socially conscious in their purchasing habits. Companies must be inclusive in all aspects of their business to maximize sales, build stronger customer relationships, widen the customer base, and ultimately enhance profit margins. 

Reaping Rewards From Diversity

Companies that tap into the varied backgrounds of their employees will see that they put forth an array of perspectives that will benefit the business both internally and externally. Plus, as even more companies rely on remote workers, there is a borderless talent pool to choose from, as potential employees are no longer required to relocate for a job.

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