Thesis is my software project, and if you haven’t seen it yet, I’d love to show you what it can do! The latest version has been met with tons of enthusiasm, and people have been saying some really awesome things about it. Check out this video I made, and I think you’ll understand why :D
Head over to DIYthemes for more on Thesis!
Somehow, society has been perverted to the point that we think crap can be turned to gold, so long as it makes money. Worse, the venture capital and corporate acquisition culture has brainwashed us all into thinking that in the end, the payoff justifies the means.
That’s all bullshit, people. There are no substitutes for efficiency and sustainability, and nature proves this time and time again. For some reason, humanity continually repeats its mistakes of the past by going against the rules of nature, but in the end, these rules always prevail.
Better to know the truth and to act on it than to be misguided by the prevailing trends of the current age, don’t you think?
Left untouched, nature operates in a maximally efficient state. This means that in the long run, nature is always going to favor the most efficient path. In other words, efficiency wins.
Everything you do can (and should!) be viewed as an extension of nature. Whether you’re hacking your way around a golf course, running a business, or trying to figure out who to follow on Twitter, you’ll get the best results if you always strive to operate efficiently.
You see, nature has done us an incredible favor by literally showing us the blueprint for success. You want to win? Be efficient. You want to survive? Be efficient. You want to grow? Be efficient. It can be said, then, that efficiency is actually a universal tie that binds everything we do. In fact, I’d go so far as to say that checking on your efficiency is the universal equivalent of checking your pulse.
Want to know how you’re doing? Check your efficiency.
Let’s look at a real world example:
So what does your Authority Index say about you?
Naturally, it says how efficient you are! ;)
At the 2009 SXSW, I did a quick little interview with my buddy Loren Feldman of 1938media. Despite the fact that I was massively hungover (note the sexy, drooping eyelids), I still managed to make a few good points about Thesis, the philosophy behind solid WordPress themes, and “social media,” which is the hottest, most unnecessary buzz phrase of the moment.
After spending nine months in Hollywood, I’ve learned that pretty much all of the fame-seeking prima donnas out here need a clue. Fortunately, that’s where I come in. Enjoy, and Max—earmuffs!1
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1 That’s an Old School reference, didn’t ya know? ↩