Archive for December, 2010

35 Stunning Examples Of Concept Art

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Here is another post for all concept art lovers. Here we are presenting some examples of concept art which shows the creativity of artists in creating an illustrated design for something which doesn’t exist so far. Many of the artworks presented below are Photoshopped while some are designed using the traditional means such as oil paints or pencils. We hope that you will like this collection and these examples will inspire you and let your imagination go wild!


Darkwatch concept art 2 by francis001

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Ancient Falls – PHB concept by ColdFlame1987

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Albesila concept 1 by Artozi

Dx Conceptart2 in 35 Stunning Examples Of Concept Art

TR concept by velvetcat

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Concept Church by Hawk4

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Terminator V by Tarrzan

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Creature of the Oasis by Tarrzan

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Trainwreck Falls by Tarrzan

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Concept-Art-Guardian by Donmarco92

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Vernoa by Djahal

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Deli by kerembeyit

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Netherworld Archipelago – the Capital By Jesse van Dijk

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Soulhunter By Andrey Lazarev

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The Octopus World By heri irawan

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The Mercenary By Rui Cheng

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Sea Rising By Blaz Porenta

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Tom Thumb By Meslin Yamina

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Learning to Fly By Adrian Baluta

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Diablo III concept art By mediaatmidnight

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Two Wings and a Prayer By Ben Hartnett

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Magslag By Alexander Tooth

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Freedom By Zsuzsa Tasi

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Dragon Riders by moonworker1

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Star Wars: The Force Unleashed concept art By beastandbean

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The Mermaid (commission) By Cris de Lara

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Random Concept 1 by Guesscui

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Shantytown by Tarrzan

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The Monster in my closet By Davide Tosello

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Powerful fire By Cindy de Andrade Avelino

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Hounds of Tindalos By James Wolf Strehle

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Cow – McDonalds By Carlos Nieto

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HL2E3 Concept Art.2–screenshot By jmlesjeuxvideo

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The Forgotten Atlantis by Firedudewraith

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Atlantis: Scavengers by DaakSM

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Aurion Concept Illustration By K. Beyit

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New Smashing eBook: How to Create Selling E-Commerce Websites

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Designing and developing an e-commerce website takes a lot of brain power, knowledge and research before starting. Not only do you have to please your client with a beautiful layout and thoughtful structure, but you have to make your client’s customers easily understand what it’s all about; that is, you have to deliver a great user experience and high conversion rates. What that in mind, our brand new Smashing eBook is all about “How to Create Selling E-Commerce Websites.�

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This eBook walks you through the process of preparing your e-commerce project, showing you what it takes to present merchandise beautifully and convincingly, and how to run valid and effective A/B and multivariate testing of various designs.

The eBook is a selection of the best articles on Smashing Magazine from 2009 and 2010 that deal with creating e-commerce websites. They have been carefully edited and prepared in PDF format and in ePUB and Mobipocket versions for compatible eBook readers, such as the Apple iPad and Amazon Kindle. Some screenshots and links were removed in order to make the book easier to read and print.

We have put this book together to give you all the information you need to create a successful e-commerce website in one fell swoop. Enjoy, and good luck with your work!

Table of Contents

At over 260 pages, this eBook consists of articles about the following:

  • Getting Started With E-Commerce,
  • 5 Universal Principles for Successful E-Commerce Websites,
  • 12 Tips for Designing an Excellent Check-Out Process,
  • How to Engage Customers on Your E-Commerce Website,
  • Principles of Effective Search in E-Commerce Design,
  • 15 Common Mistakes in E-Commerce Design,
  • E-Commerce: Fundamentals of a Successful Redesign,
  • Improve Your E-Commerce Design With Brilliant Product Photos,
  • How to Use Photos to Sell More Online,
  • Design to Sell: 8 Useful Tips to Help Your Website Convert,
  • 7 More Useful Tips to Help Your Website Convert,
  • Optimizing Conversion Rates: Less Effort, More Customers,
  • Optimizing Conversion Rates: It’s All About Usability,
  • Use Conversions to Generate More Conversions,
  • The Ultimate Guide to A/B Testing,
  • Multivariate Testing: 5 Simple Steps to Increase Conversion Rates.

The authors are Rachel Andrew, Cameron Chapman, James Chudley, Paras Chopra, Peter Crawfurd, Dmitry Fadeyev, Jeffrey Olson, András Rung and Frank Puscher.

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The Smashing eBook Bundle

You can buy the complete Smashing eBook Series as one bundle for just $39.90! All Smashing eBooks are available in PDF, ePUB and Mobipocket formats:

  • Smashing eBook #1: Professional Web Design,
  • Smashing eBook #2: Successful Freelancing for Web Designers,
  • Smashing eBook #3: Mastering Photoshop for Web Design,
  • Smashing eBook #4: Mobile Design for iPhone and iPad,
  • Smashing eBook #5: How to Create Selling E-Commerce Websites.

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Advantages Of Smashing eBooks

Now, why should readers buy a Smashing eBook? Good question. Although much of the content is available online for free, an eBook feels a bit more permanent, secure and reliable and is often much better optimized for reading than Web pages. In fact, eBooks present many more advantages over the Web, including these:

  • Portability
    You can carry all your books with you in a notebook, smartphone or eBook reader without worrying about weight. Also, being compact, they are much more convenient for reading offline or on smartphones. All Smashing eBooks are available in PDF, ePUB or Mobipocket.
  • Search functionality
    With built-in search functionality, you can easily search for keywords and even passages of text in a book.
  • Bookmarks, highlights and notes
    Advanced eBook readers automatically remember where you’ve stopped reading each time you close a book. They also allow you to bookmark pages, highlight favorite passages and write notes.
  • Built-in dictionaries
    Advanced eBook readers provide built-in dictionaries. For example, if you are reading an English-language book but are not a native speaker, the built-in dictionary can help you understand the content.
  • Text-to-speech
    The latest eBook readers provide built-in text-to-speech functionality, which is especially useful on mobile devices with small screens. Text-to-speech also allows you to rest your eyes after a long day in front of the computer.
  • No advertising
    Unlike the articles published on Smashing Magazine, Smashing eBooks do not contain any advertising.
  • No DRM
    Smashing eBooks are not protected by DRM. That makes it easy for you to read the content on any eBook reader. Please respect our work and the hard efforts of our writers. If you have received a Smashing eBook from a source other than the Smashing Shop, please support us by purchasing your copy in our online shop. Thank you.

(al)


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Web Designer’s Holiday Gift Guide

It’s that time of year again. It’s time to start thinking about what gifts to pick up for your family and friends (and maybe even yourself) for the holidays. And if you happen to be buying for a web designer this year, we happen to have 10 awesome holiday gift ideas that web designers will cherish.

1. Adobe Photoshop CS5

Adobe Photoshop CS5

Adobe Photoshop CS5

You all knew this was coming first, right? What’s a top 10 list without Adobe Photoshop? With the release of Creative Suite 5, Adobe has boosted Photoshop’s features and delivered more flexibility and design options. And web designers know that a powerful graphic and image editor is essential to be effective at work. With holiday season discounts from Adobe, you can snag a copy of Photoshop CS5 starting around just $600.

2. Apple iPad

Apple iPad

Apple iPad

Not only are Apple iPad’s the hottest item since sliced bread, but they’re less than half the cost of a quality laptop. They’re essential to have around if you’re designing for mobile devices, applications and varied device resolutions, and not to mention (we drool over how cool they are). If you really want to make a web designer happy this season, surprise them with an iPad (starting at just $499).

3. SanDisk Ultra® Backup 16GB USB Flash Drive

SanDisk Ultra Backup 16GB USB Flash Drive

SanDisk Ultra Backup 16GB USB Flash Drive

SanDisk has introduced the SanDisk Ultra® Backup USB Flash Drive which is the first USB flash drive with a backup button. With three models available: 16GB, 32GB and 64GB, web designers can store lots of files, images, drafts, proposals and more. Buy online from Staples.com starting at $89.99!

4. CSS3 For Web Designers

CSS3 For Web Designers

CSS3 For Web Designers

A Book Apart continues its web design book series ‘…for people who make websites’ with Dan Cederholm’s masterfully written “CSS3 For Web Designers”. With the emergence of new methodologies like HTML5 and CSS3, it’s always important for us designers to study up on the semantics so we can stay ahead of the game. Purchase “CSS3 For Web Designers” as paperback, ebook or a bundle of both.

5. Basecamp

Basecamp

Basecamp | 37Signals.com

Basecamp is a robust project management software solution for managing almost any type of web project. Millions of people already use Basecamp, and it’s the preferred project management tool of several multi-million dollar brands. Don’t have a large organization? That’s okay too. Basecamp starts with a “Small Group” plan that costs only $49/month.

6. Apple Magic Mouse

Apple Magic Mouse

Apple Magic Mouse

The Apple Magic Mouse is a must-have for Mac-lovers. It’s a wireless, bluetooth-dependent multi-touch mouse that allows for seamless operation. Make sure you have the required hardware and software before buying the Magic Mouse. Details can be found on the Apple website or by clicking the link above.

7. Typekit Portfolio Plan

Typekit Portfolio Plan

Typekit Portfolio Plan

Typekit is a really cool web service that allows web designers to use a large library of stylish fonts that were previously unavailable for use on websites. For web designers who have started using CSS3 on a regular basis know that in order to use a large variety of fonts on their projects, they must adhere to license agreements for font usage on the web. Typekit makes the “licensing agreements” a non-issue, allowing designers to stick to what they do best — using great typography. Purchase a “Portfolio” plan for a friend and spend only $49.99/year.

8. The Smashing Book

The Smashing Book

The Smashing Book

The Smashing Book is a byproduct of Smashing Magazine which is an awesome read for designers. It’s a printed book that covers best practices in modern web design. And as a treat, The Smashing Book also shares some exclusive information about the background of Smashing Magazine. This is a must-have gift for web designers!

9. Custom Laptop Skins

Custom Laptop Skins

Laptop Skins

Surprise someone with a custom or pre-made laptop skin from Schtickers.com. Schtickers gives you total flexibility; allowing you to add custom graphics, text and backgrounds to their removable and reusable laptop skins. Create a custom laptop skin to fit the dimensions of your specific laptop! Very affordable, thoughtful gift for a web designer.

10. Quality Headphones

Headphones

Headphones

Last but not least of the great gifts for web designers are a set of quality headphones. Lots of web designers enjoy listening to music while working. However, a set of half-broken headphones that barely work anymore aren’t going to get the job done. Do someone a favor and get them a quality pair of headphones that will last the test of time. The Amazon.com Headphone Department has a great selection. Get shopping!

There are plenty more great gifts for web designers that could have been included in this entry, but I decided to narrow the list down to the top 10. Any web designer would be lucky to receive any of the above. I know I would be. Happy holidays and happy shopping!


Organizing Your Design Inspirations

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Virtually every creative out there turns to designs and images created by others to get inspired now and then. Whether you use web design galleries or other sources of visual inspiration, you’ve probably had times when you’ve felt like you’re spending too much time looking for inspiration and not enough time actually using that inspiration.

This is why collecting and organizing inspirational images is important for designers. It lets you spend your free time browsing inspirational sites, but makes the images you’ve found easily accessible when you actually need to start designing. Here, we’ve put together a guide to organizing your visual inspiration so that you can access it whenever you need it, without spending hours aimlessly browsing.

Online Bookmarking

There are dozens of great bookmarking sites out there, all of which can be used for organizing your design inspirations. While regular bookmarking sites like Google Bookmarks or Delicious can work, visual bookmarking sites are a better fit if you’re looking to save visual inspiration. One thing to make sure of when signing up for any visual bookmarking site: be sure they have a bookmarklet or browser plugin to make saving images easier. If it’s a hassle to save an image, you’re less likely to do so.

Yay!Everyday
Yay!Everyday is an invite-only bookmarking service, though they’re more about sharing images with others than keeping them to yourself. Unlike similar sites, Yay!Everyday carefully selects members, so you’ll have to send them a link to your work or your site in order to get accepted.

Yayeveryday Illus in Organizing Your Design Inspirations

FFFFOUND
FFFFOUND is an invite-only visual bookmarking service, though invites generally aren’t too hard to come by now that the service has grown to reasonable size. And you don’t have to register to view the feeds of others.

Ffffound in Organizing Your Design Inspirations

VisualizeUs
VisualizeUs doesn’t require an invite, and even has a Firefox extension for saving images. You can sign up with either a Facebook or Twitter account.

Visualizeus in Organizing Your Design Inspirations

Imgfave
Imgfave lets you save your inspiring images, as well as follow other users. You can create and view collections, too. It works with a Twitter or Facebook account. Imgfave is built on Tumblr, so you can also follow it with your Tumblr account.

Imgfave in Organizing Your Design Inspirations

We Heart It
We Heart It is a popular visual bookmarking site that you can save images to or browse for inspiration. You can also follow other users, as well as favorite images that have been shared by others. The tagging system is only used sporadically, so it’s difficult to do a comprehensive search of the site.

Weheartit in Organizing Your Design Inspirations

PicoCool
PicoCool is another invite-only service, though you can request an invite right on their website, rather than having to track down an existing member. The PicoCool community is dedicated to uncovering awesome images from around the world that you might not see otherwise.

Picocool in Organizing Your Design Inspirations

Zootool
Zootool is a great image bookmarking site with tools to collect and organize your bookmarks, as well as tools for sharing them with others.

Zootool in Organizing Your Design Inspirations

Image Spark
Image Spark is a bookmarking tool that offers upload tools for Firefox, Mac, and other web browsers. You can also favorite images that others have uploaded. And you can put together collections for specific inspiration.

Imagespark in Organizing Your Design Inspirations

Pichaus
Pichaus lets you create private collections of images, that you can keep just to yourself or share with friends. You can also follow other users for inspiration.

Pichaus in Organizing Your Design Inspirations

Ember
Ember is like an online design scrapbook. You can save screenshots and images, and share them with others. You also have the option to follow other users, or just explore the feeds of others.

Ember in Organizing Your Design Inspirations

Favorites on Gallery Sites

Most art gallery sites (like DeviantArt) allow users to favorite individual images. This is a fine way to save images on a particular site, though if you tend to frequent more than one or two sites, it can get confusing (“Which site was that awesome illustration on again?” is often followed by an hour of searching across five or ten sites for the image you were thinking of).

But if you tend to only visit one or two sites like this, favorites are a quick and easy way to save images for later reference. Of course, unless you also have the option to tag or otherwise organized your favorites, this can get overwhelming very quickly. It’s not the most ideal solution.

Local Folders

Saving images to local folders is another option. There are a few drawbacks to this method: first of all, it can start to take up a huge amount of hard drive space if you save a lot of images. There are also limits to things like tagging and searching.

To overcome these shortfalls, you’ll need to do two things: create a logical hierarchy of folders, and name your images properly. Using a browser plugin like Pixlr Grabber for Firefox or Chrome lets you take screenshots of any page (in whole or part), and save it to a directory of your choosing. It can also be helpful to add a description to images in their meta information.

Cleaning out your inspiration folders on a regular basis is also a good idea. When you’ve completed a project, delete the images you’d saved specifically to inspire that project. And periodically clean out your general inspiration files, as your style changes or as you start saving too many similar items.

Local Apps

Organizing your image files with an application like iPhoto can also be a good idea, as it makes browsing your images easier. You can put images into folders and then see thumbnails of all of them at once.

Another option is LittleSnapper, which lets you save screenshots of websites as well as organize and edit the screenshots you’ve captured. Their rating and commenting features are incredibly valuable, and make saving images locally a lot more like a web app. LittleSnapper also provides sharing tools that let you upload to Flickr, export images, upload via FTP and SFTP, or work with Ember, their online sharing service.

Start a Blog

Starting a blog might seem a bit extreme just to keep track of your visual inspiration, but if you think about it, a blog has all the tools you need to effectively manage your bookmarks. It has tagging and search, the popular platforms (Blogger, WordPress, Tumblr, Posterous, etc.) have plenty of tools for saving new posts, and it’s easy to access your inspiration from anywhere or share it with others.

There are a couple of things to consider if you go this route. First of all, it’s unlikely you’ll want to create a dedicated website with its own domain name just to keep track of you bookmarks. So either create a subdomain on your existing website, or sign up for a free blogging service. Tumblr and Posterous are particularly well-suited for use as a visual bookmarks site, but other free blogging platforms work, too.

Decide whether you want your inspiration blog to be private or public. Most blogging platforms will let you password-protect your blog, so that’s an option if you don’t want to share your bookmarks with everyone else. On sites like Tumblr, you might want to consider following other users who have similar aesthetic taste to your own for even more inspiration.

Install a bookmarklet or browser plugin for saving new images to your blog. This makes it quick and simple to save the images you want without having to access your blog’s back-end directly. Make sure you take the time to tag and/or categorize your images for easier searching later.

Why Bother?

I’m sure a lot of people out there wonder what the point of all this organization is. The idea behind organizing your visual inspiration for later reference is that it saves time. When you need inspiration, rather than having to search the web for hours, you can turn to your own personal inspiration files. It’s the visual equivalent to the swipe files that copywriters often use.

By keeping your own visual swipe file, you can have inspiration at your fingertips, any time you need it. If you have a set style that you usually work in, these files can save you from having to wade through tons of images that just don’t fit your aesthetic.

But There is a Downside

One thing that can work against having your own swipe file is that it can result in getting stuck in a rut. If you only ever save the same kinds of images, and then only turn to your own files to get inspired for a project, you may start to notice all of your designs looking a little too similar.

Make sure that you pull from varied sources for your swipe file. Look for images that aren’t necessarily in line with your visual style, but offer inspiration in terms of form or layout. Look for something unusual you can use to expand your design horizons. Explore new sources for finding images to add to your file, and constantly add new and varied content.

(ik)


Preparing Artwork for Screen Printing in Adobe Illustrator

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Getting t-shirts printed is an ideal way to promote your business, organization or event. They are a promotional item that people can actually use, and they have the added bonus of being an advertisement for you. In this post, Adobe Illustrator will be used to create a three-color screen print using a fictional company logo, and have it set up to allow a screen printer to easily print the color separations that create the separate screens for each color print.

Although some printers prefer to create their own separations, it’s always good to understand the process. Be sure to communicate with your printer as they will specify their requirements, and will often give you tips for avoiding potential issues in the process.

Printing Techniques

As the t-shirt is going to be printed in three colors, we have to create separate artwork for each layer of color. Each of these layers interact with each other to form a complete image.

Images22 in Preparing Artwork for Screen Printing in Adobe Illustrator
Examples of Trap, Knockout and Overprint

There are three artwork techniques commonly used for this type of printing: Trap, Knockout and Overprint. The Trap technique is when the bottom color “bleeds” under the top color, ensuring no gaps are left from inaccurate printing of the second color (when the so-called “registration” between the colors is “off”).

Screen printing is not always an exact printing technique, especially when printing onto fabric surfaces; for this reason the Knockout technique is rarely used, as it relies on printing a color precisely in a gap left on the bottom color. The third technique, Overprint, is the easiest to achieve as the top color prints directly on top of the bottom color; often this produces a new color, as the top ink color is not always opaque.

Preparing Your Artwork File

1. Create Layers for Each Color

The most reliable way to produce artwork for screen printing is to manually prepare it in Adobe Illustrator. Each of the three colors is going to form a separate artwork in a separate layer, using elements from the main image for each color. Using Layers does not affect how your artwork is output by your screen printer; it just makes it easier for you to work on.

Opening the vector artwork in Illustrator presents the graphic in Layer 1. Select the drop-down menu in the Layers window and select Duplicate Layer twice, to produce three layers of the same graphic; name the three layers after their respective colors, as this will help prevent confusion later on. Ensure the order of the colors is correct: the bottom layer is White; the next color layer is Orange; and the top layer is the Dark Red, which will be printed last, on top of the other colors.

Images3 in Preparing Artwork for Screen Printing in Adobe Illustrator
Layers being created and renamed

2. Create a Temporary Background Color Layer

At this stage — because the artwork is being prepared to be printed on a dark t-shirt — create a fourth layer for a temporary background color and name it Temporary Background. A rectangle is drawn the full size of the art board, and given a dark color; this layer will be removed later in the process. Drag the layer to the bottom of the layers, and Lock it. Each color of your artwork produces a separate screen, and the order in which the colors are printed is usually from the lightest to the darkest color.

Images4 in Preparing Artwork for Screen Printing in Adobe Illustrator
A Temporary Background layer is created

3. Remove Excess Objects From the Layer

The first layer to be worked on, is the bottom White layer. Hide the Orange and Dark Red layers by clicking the Eye icon next to their layers, and make sure the White layer is selected in the Layers window by clicking on its name. As the artwork layer was duplicated in full, all the objects of the graphic are on this layer; some objects must be removed, leaving the shapes that form the white outline of the rocket, the text, and the orange fan shapes used in the background.

4. Outline All Strokes

The rocket outline is a solid shape so no further work is needed on the rocket, but the white outline of the text is a thick stroke applied to the text shapes; working with strokes can be unpredictable, so it’s best to create outlines from the stroke by selecting the text and choosing Object ? Path ? Outline Stroke. This ensures consistency if the artwork needs to be resized (Strokes can often be pushed out of proportion when resized with the Scale tool).

Images5 in Preparing Artwork for Screen Printing in Adobe Illustrator
Outline Stroke on text objects

5. Create and Apply a Custom Spot Color

Select all the objects in this layer and apply a light color to each of them. Avoid using absolute white, as you won’t be able to see the objects when checking Separations later. Apply a color of 20% Yellow to the objects and then, in the Swatches window, select New Swatch from the drop-down menu. Name the swatch “White base” and choose Spot Color from the Color Type menu. Even though it’s set to 20% yellow, it will output as a solid color, titled “White base.”

Images6 in Preparing Artwork for Screen Printing in Adobe Illustrator
Creating a new Spot Color Swatch

The swatch now will be in the Swatches window and there will be a dot in the corner to denote a Spot color. The Spot color should be applied to all the objects in the White layer.

Images7 in Preparing Artwork for Screen Printing in Adobe IllustratorImages8 in Preparing Artwork for Screen Printing in Adobe Illustrator
Potential mis-registration of two colours, seen between orange and dark red

Select an Orange object and choose Object ? Path ? Offset Path. Offset the path by 1 mm to make the object larger in shape. Oftentimes printers specify how much Trap they require, similar to how they might specify Bleed. On this artwork, the white background outlines the color objects, but if you wanted the white to be printed directly behind the colors, without a white outline, you could offset the path of the White objects by a minus figure (for example -1mm).

Images9 in Preparing Artwork for Screen Printing in Adobe Illustrator
Left: Before offsetting path by 1mm. Right: After offsetting path to create Trap

7. Deciding on a Spot Color

Once Trap is created for all the orange objects, select all the objects and create a Spot color from the Swatches menu. If you are specifying a Pantone color, name the Spot color with the Pantone Matching System (PMS) reference; otherwise, name it descriptively, in this case, Orange.

Bear in mind that it is often the case that printers have inks that they keep in stock and you could save some cost by using an indefinite “orange” rather than specifying a Pantone color, such as Pantone 179. Additional charges can be placed on inks that have to be bought or mixed for a specific project (especially with smaller print quantities). Talk to your printer and see what your options are, as they might supply you with ink color samples to choose from. Samples are definitely worth paying for; they give you a much better idea of color than swatches do.

Images10 in Preparing Artwork for Screen Printing in Adobe Illustrator
Pantone Colors can be found under Window ? Swatch Libraries ? Color Books

8. Knocking Out for the Trap Below

Once the Orange Spot color is applied to the Orange layer, hide the Orange layer and show the top layer, the Dark Red layer. Again, remove unneeded objects such as the white background elements, but leave the Orange highlight objects.

Images11 in Preparing Artwork for Screen Printing in Adobe Illustrator
Artwork with white base color removed

For each object with an Orange highlight, use the Pathfinder tools (Window ? Pathfinder) to Exclude the highlight color, effectively creating a void in the object shapes. This is Knockout; but as we created Trap on the Orange layer objects, we won’t get any registration issues. When using the Exclude tool, the object takes the color of the top object which is excluded. Change the color back to the original Dark Red using the Eyedropper tool on one of the other other objects.

Images12 in Preparing Artwork for Screen Printing in Adobe Illustrator
The Exclude tool (circled in green) is excellent for removing shapes from within objects

If the artwork was not being split into layers, the Knockout and Trap could be created automatically using overprinted strokes. This does save time but allows less control on the final print and is more prone to errors (such as forgetting to add Trap to objects).

9. Trap is Not Always Necessary

There was no Trap created for the Dark Red text on the rocket, as it will be Overprinted on to the Orange. In situations where the printing area is small, it’s best to not create Trap as the area left open below the Overprinting color usually ends up being insignificant.

Images13 in Preparing Artwork for Screen Printing in Adobe Illustrator
For smaller text and objects, the Trap is too small, so the object is Overprinted instead

Again, select all the Dark Red elements and create a new spot color. If you are using non-specific colors, always supply the printer with a printed proof to allow them to match the color as closely as possible. This printed proof often helps the printer identify issues with your artwork before they move onto the expensive stage of producing film for creating the screens.

10. Checking Your Separations

Once you have completed the last step, you are now ready to prepare your artwork to send to the screen printer. First, you have to set the Orange and Dark Red colors to overprint. Select Windows ? Separations Preview. From the window that opens, first check the Overprint Preview box and then hide the CMYK separations by clicking the eye icon beside CMYK. The temporary dark background should disappear.

Images14 in Preparing Artwork for Screen Printing in Adobe Illustrator
Separations Preview

Check your separations by hiding each color, one at a time, starting with the Dark Red. You will notice that the Trap you created earlier is gone and the white background is only an outline. This happens because the Orange and Dark Red are not set to overprint the colors below them.

Images15 in Preparing Artwork for Screen Printing in Adobe Illustrator
Separation of the three colors before Overprint is set

11. Setting Objects to Overprint

First, uncheck the Overprint Preview box in the Separations Preview window. Then, hide all the layers except the Orange layer (you can also delete the Temporary Background layer; it’s no longer needed). Select Window ? Attributes. With all the Orange objects selected, check the Overprint Fill box in the Attributes window. Do the same with the Dark Red layer, ensuring all the Dark Red objects are selected when you check the Overprint Fill box in the Attributes window.

Images161 in Preparing Artwork for Screen Printing in Adobe Illustrator
Setting Overprint Fill on two colors

12. Recheck Your Separations

Go back to the Separations Preview window and check the Overprint Preview box. You should now see a color variation on the artwork, where you created Trap earlier. If you also look at the White layer, you’ll see that the whole shape is left intact, due to the Orange and Dark Red set to overprint.

Images171 in Preparing Artwork for Screen Printing in Adobe Illustrator
Left: Trap can be seen by darkened area around Orange. Right: White base returns to a solid shape (shown with temporary background, for illustrative purposes)

13. Ensure There are No CMYK Objects in the Artwork

One thing you have to ensure before saving your file to send to the screen printer, is that there are no CMYK elements in your document. This can be checked easily by choosing File ? Print. Select your printer as Adobe Postscript File and click the Output option on the left side. Select Mode as Separations (Host-Based). On the list of colors below, if the printer icons shows next to any of the process colors (Process Cyan, Process Magenta, Process Yellow or Process Black), you have elements in your artwork which are set in CMYK colors.

Images18 in Preparing Artwork for Screen Printing in Adobe Illustrator
Checking for CMYK objects using the Print dialog box

14. Finish Up and Send It Off

Once you are sure your Spot colors will separate as you expect them to, save your file as PDF and send it along with either a JPEG or printed proof. Sometimes printers request the original Illustrator file, in case they need to make alterations themselves. A good printer will check your files, and let you know if there’s an issue before the process of creating screens begins.

Final Note

There are many alternative techniques to prepare your artwork for screenprinting; today’s post concentrates on more manual techniques, for demonstration purposes and also for reliability. Your artwork will probably be output on a different hardware and software configuration to yours; the more complex your artwork, the greater the possibility of errors during output.

There are two areas you must pay close attention to: make sure you are only using spot colors, and ensure all pieces of your artwork get output by the screen printer as you expect it to.

Often, a stray object set to a CMYK value is left somewhere on your artwork, which causes one of two issues: either the screen printer outputs an extra color(s) to film (with which the screens are created), possibly incurring extra cost; or the screen printer only outputs the specified Spot colors, and part of your artwork goes missing on the final print. Use the Separations Preview window to check the different layers of your artwork, making sure colors overprint where they should and that all pieces of your artwork are present and correct.

It’s important to strike up a good relationship with your screen printer, whether they are a local company or one you found on the Web. They can give you vital advice, and could potentially spot mistakes before the screens are made or any t-shirts are printed. Also, if they’re a local business, try to get a tour of their print shop; screen printing is a great process to observe, and being familiar with the process is a great help when making design and preparation decisions.

Further Resources

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© John Rainsford for Smashing Magazine, 2010. | Permalink | Post a comment | Add to del.icio.us | Digg this | Stumble on StumbleUpon! | Tweet it! | Submit to Reddit | Forum Smashing Magazine
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